Like Epsilon

announced 4/14/2019 via BusinessWire

Publicis Groupe SA, will acquire Epsilon

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, is to acquire Epsilon, an all-encompassing global marketing innovator, from Alliance Data. Epsilson provides unrivaled data intelligence and customer insights and world-class technology including loyalty, email and CRM platforms.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target parent: Alliance Data Systems, Inc.
target: Epsilon
Epsilon is an all-encompassing global marketing innovator. They provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution.
price ($mm)
$4,400
rev ($mm)
$1,900
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 2/14/2020 via Company Press Release

Ringier AG, acquired Admeira AG

synopsis: Ringier, a diversified media company, is acquiring Swisscom’s 50% share in Admeira, making it the sole owner of the marketing company. At the same time, Admeira is being restructured and will focus on the marketing of TV advertising in future. Admeira is Switzerland's largest marketing company.
buyer: Ringier AG
Ringier is a diversified media company with about 6,900 employees across 18 countries. Founded in 1833, Ringier manages leading brands in print, TV, radio, online and mobile media and runs successful print, entertainment and internet businesses. "
target parent: Swisscom
target: Admeira AG
Admeira is Switzerland's largest marketing company. They represent more than 80 strong media brands in the print, radio, TV, online and digital out-of-home domains. They provide their clients with tailored advertising and sponsorship solutions for cross-media campaigns.
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closed 2/11/2020 via GlobeNewswire

Bond Brand Loyalty, acquired rDialogue

synopsis: Bond Brand Loyalty, a global customer experience and loyalty management company, has acquired rDialogue, a customer marketing firm. The acquisition bolsters Bond’s expertise in strategic advisory services to help brands strengthen relationships and optimize the customer journey across all human and digital touch points.
buyer: Bond Brand Loyalty
Bond is a global, data-driven customer experience and loyalty management business. It specializes in the Marketing, Measurement, and Management of powerful experiences that build brand loyalty for the world’s most influential brands. "
target: rDialogue
rDialogue is a customer marketing firm that accelerates the development of smart and profitable relationships between leading brands and customers. The data-driven firm blends science and art to develop and execute innovative marketing strategies around loyalty and relationship marketing.
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announced 2/3/2020 via BNC Analysis

Ben Lilley, will acquire McCann Australia

synopsis: Ben Lilley, the former CEO of McCann Australia, will acquire McCann Australia from McCann Worldgroup, the world’s leading ad agency network. McCann Australia is an Australian creative agency that turns emotional truths into compelling stories to transform and build brands that last.
buyer: Ben Lilley
Ben Lilley is an Australian creative entrepreneur and private investor. Ben Lilley has a number of private investments and is interested in advertising and marketing businesses in creative, data, digital, design, media and PR. "
target parent: Interpublic Group of Companies, Inc.
target: McCann Australia
McCann Australia is an Australian creative agency. McCann Australia provides their clients with a completely integrated and comprehensive marketing services offering. The agency turns emotional truths into compelling stories to transform and build brands that last.
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closed 1/15/2020 via BNC Analysis

Modi Marketing LLC merged with KWSM Digital,

synopsis: KWSM, a full-service digital marketing agency with offices in Orange County, CA, Atlanta, GA, and Las Vegas, NV is merging with Modi Marketing, a marketing agency based in San Diego, CA. Modi Marketing provides small to mid-sized companies with marketing strategies and ongoing support designed to generate leads and grow revenue.
buyer: KWSM Digital
KWSM is based in Orange County, CA, with offices in Atlanta, GA and Las Vegas, NV. KWSM is a full-service digital agency with services including social media management, digital advertising, influencer marketing, video production, website design & development, and search engine optimization. "
target: Modi Marketing LLC
Modi Marketing is a marketing agency based in San Diego, CA. The agency provides small to mid-sized companies with marketing strategies and ongoing support designed to generate leads and grow revenue. Modi has served local clients under the leadership of Owner Krystina Feucht.
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closed 1/8/2020 via PR Newswire

GMLV, acquired The Byne Group, Inc.

synopsis: GMLV, a Newark, NJ/NY area based integrated marketing communications agency, announced that it has merged with The Byne Group, an award-winning strategic branding and integrated marketing agency. TBG has helped clients grow their brand through creative guidance, design, collaboration, and strategic thinking for over twenty years.
buyer: GMLV
GMLV is a full-service integrated marketing and communications company serving national and regional clients with award-winning work in brand-identity, creative and marketing services, media planning and buying, digital and public relations. "
target: The Byne Group, Inc.
The Byne Group (TBG) is an award-winning strategic branding and integrated marketing agency. TBG has helped clients grow their brand through creative guidance, design, collaboration, and strategic thinking for over twenty years.
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closed 1/8/2020 via BNC Analysis

Fitzco, acquired Fitzco

synopsis: Dave Fitzgerald, founder and chairman of Fitzco, has acquired the company back from Interpublic Group of Companies, a global provider of marketing solutions. Fitzco is a full-service agency with combined capabilities across advertising, strategic planning, media, digital, creative technology, performance marketing and design.
buyer: Fitzco
Fitzco is a full-service marketing agency that helps brands find their unique place in culture. Fitzco's capabilities include advertising, strategic planning, media, digital, creative technology, performance marketing and design. The agency has helped brands such as Coka-Cola, MGM Resorts, and more."
target parent: Interpublic Group of Companies, Inc.
target: Fitzco
Fitzco is a full-service marketing agency that helps brands find their unique place in culture. Fitzco's capabilities include advertising, strategic planning, media, digital, creative technology, performance marketing and design. The agency has helped brands such as Coka-Cola, MGM Resorts, and more.
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closed 12/18/2019 via BNC Analysis

Inc & Co, acquired Brass Agency

synopsis: Inc & Co, a collective group of marketing agencies in the UK, has acquired Brass Agency, a full-service marketing agency in the UK. Brass helps their clients design and deliver just the right experience for their brand. Brass has diverse experience across digital, shopper, media, PR, insight, advertising, mobile, branding, search and content.
buyer: Inc & Co
Inc & Co is a collective group of marketing agencies in the UK. Inc & Co is redefining the landscape by bringing agencies into a creative collective that empowers them to deliver a dynamic portfolio of services to clients. "
target: Brass Agency
Brass is an independent full-service marketing agency in the UK. Brass helps their clients design and deliver just the right experience for their brand. Brass has diverse experience across digital, shopper, media, PR, insight, advertising, mobile, branding, search and content.
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announced 8/23/2019 via BusinessWire

Legacy Acquisition Corp., will acquire Blue Impact

synopsis: Legacy Acquisition, a publicly-traded special purpose acquisition company, will acquire Blue Impact, a group that's composed of Vision 7, Canada’s marketing communications platform, We Are Social, UK’s creative agency, Fuseproject, a product design agency, Metta, China’s marketing agency, and Madhouse, China's paid media and performance platform.
buyer: Legacy Acquisition Corp. (LGC:$0.00)
Legacy is a publicly-traded Special Purpose Acquisition Company. It was formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, recapitalization, reorganization or similar business combination with one or more target businesses. "
target parent: BlueFocus Communication Group
target: Blue Impact
Blue Impact is a communication services group. It is composed of Vision 7, Canada’s marketing communications platform, We Are Social, UK’s creative agency, Fuseproject, a product design agency, Metta, China’s marketing agency, and Madhouse, Shanghai’s paid media and performance platform.
price ($mm)[EV]
$353 [$393]
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 8/21/2019 via BNC Analysis

Briggs Advertising merged with CD&M Communications,

synopsis: Briggs Advertising in Bath has become part of Portland-based marketing agency CD&M Communications. Briggs Advertising is an agency that designs websites, brochures, print, produces radio, TV, training videos, events, creates trade show booths, strategic marketing plans, and anything else their clients need.
buyer: CD&M Communications
CD&M Communications are a strategic and creative agency that helps clients change the way consumers think about their brands. They specialize in Consumer Advertising, Business Communications, Social Marketing, Branding Strategy, TV, Radio, Print, Web Design, Planning and Buying, PR and more. "
target: Briggs Advertising
Briggs Advertising is an agency that designs websites, brochures, print, produces radio, TV, training videos, events, creates trade show booths, strategic marketing plans, and anything else their clients need. They are based in Maine.
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closed 8/1/2019 via GlobeNewswire

Chemistry, acquired Pinta USA LLC

synopsis: Chemistry, an independent full-service marketing communications agency, has acquired Pinta, a full-service agency which practices the art of cross-cultural marketing. With a focus on culture, Pinta's offerings include strategic planning, creative development, media buying, digital content, social media and public relations.
buyer: Chemistry
Chemistry is an independent full-service marketing communications agency with offices in Pittsburgh and Atlanta. The firm provides services in advertising, brand strategy, media, public relations, social, digital marketing, and web development. "
target: Pinta USA LLC
Pinta is a full-service agency which practices the art of cross-cultural marketing. With a focus on culture, their offerings include strategic planning, creative development, media buying, digital content, social media and public relations.
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closed 7/31/2019 via BNC Analysis

ORB Limited, acquired Superdream Creative Limited

synopsis: Orb, a UK company comprised of brand builders, creatives, strategists, problem solvers, consultants, thought provokers and mediators, has acquired Superdream, an Australian-based full-service international marketing agency that offers brand transformation, advertising, public relations, events and social media services.
buyer: ORB Limited
Headquartered in the UK, Orb is a company comprised of brand builders, creatives, strategists, problem solvers, consultants, thought provokers and mediators. They build brands battle-hardened, customer-focused, ready to go and, most importantly, ready to succeed. "
target: Superdream Creative Limited
Headquartered in Australia, Superdream is a full-service international marketing agency. They offers brand transformation, advertising, public relations, events and social media services to brands that want to connect with their audience.
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closed 6/6/2019 via BNC Analysis

Buffalo Agency, acquired Rawle Murdy Associates Inc.

synopsis: Buffalo Agency, a fully-integrated marketing firm that is focused on golf, has acquired Rawle Murdy, a full-service integrated communications firm. Rawle Murdy combines strategic thinking, digital, brand communications and social connections to help businesses thrive. Their services include advertising, digital marketing, social media, PR and more.
buyer: Buffalo Agency
Buffalo Agency is a fully-integrated marketing firm that serves companies and organizations connected to the golf, sport and lifestyle markets globally. Buffalo creates and shares stories that amplify all the positive experiences the world of golf has to offer. "
target: Rawle Murdy Associates Inc.
Rawle Murdy is a full-service integrated communications firm. Rawle Murdy combines strategic thinking, digital, brand communications, and social connections to help businesses thrive. Their services include advertising and marketing, digital marketing, social media, public relations, and more.
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closed 5/17/2019 via PE Hub

LDC Limited, acquired MSQ Partners Limited

synopsis: LDC has acquired MSQ Partners, a marketing agency. MSQ Partners is a multi-disciplinary group of digital, marketing and creative agencies that specialises in marketing communications for consumer and B2B brands.
buyer parent: Lloyds Banking Group
buyer: LDC Limited
LDC is the private equity arm of Lloyds Banking Group. LDC invests in ambitious management teams, often enabling them to retain control of their business while providing capital as well as strategic and operational advice. LDC has a diverse portfolio of 90 mid-sized businesses across all sectors. "
target parent: NVM Private Equity Limited
target: MSQ Partners Limited
MSQ Partners is a multi-disciplinary group of digital, marketing and creative agencies that specialises in marketing communications for consumer and B2B brands. The group employs more than 600 people across 15 offices in the UK, Asia and USA.
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closed 4/10/2019 via PR Newswire

Calise Partners, acquired Imaginuity

synopsis: Calise Partners, an integrated marketing agency, has acquired Imaginuity, the integrated agency that delivers transformative results for its clients. Imaginuity provides integrated marketing services throughout the entire customer journey.
buyer: Calise Partners
Calise Partners is an integrated marketing agency. The agency’s powerful AdScience™ Data Management Platform maintains a single source of truth for clients’ data, allowing for unparalleled optimization of the marketing programs that are most effective in generating new customers. "
target: Imaginuity
Imaginuity provides integrated marketing services throughout the entire customer journey, including: brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services.
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closed 3/29/2019 via PR Newswire

Riester Corporation, acquired Santy Integrated, Inc.

synopsis: RIESTER, a full-service digital marketing, advertising and public relations firm, has acquired Santy Integrated Inc., an integrated marketing firm that serves as a dynamic force for emerging and challenger brands. Santy creates programs that ignite brand preference and lead to loyalty and top of mind awareness.
buyer: Riester Corporation
RIESTER is a full-service digital marketing, advertising and public relations firm providing a complete range of integrated services in brand planning, web and mobile marketing, advertising, media planning and buying, social media and public relations. "
target: Santy Integrated, Inc.
Santy is an integrated marketing firm that serves as a dynamic force for emerging and challenger brands. Their efforts encourage an ongoing conversation with the customer that weaves the brand into their everyday lives by engaging them where they live, work, and play.
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closed 2/27/2019 via BNC Analysis

Gravity Global, acquired JJ Marketing

synopsis: Gravity Global, a UK company that offers full-service marketing communications including marketing and brand strategy, research and insight, and creative and execution, has acquired JJ Marketing, a UK company that works with its clients to deliver strong, results-focused solutions to their marketing and commercial objectives.
buyer parent: BrandingBusiness
buyer: Gravity Global
Headquartered in the UK, Gravity Global offers full-service marketing communications including marketing and brand strategy, research and insight, and creative and execution. They are an integrated, channel neutral, award-winning and proven team delivering marketing campaigns that truly transform. "
target: JJ Marketing
Headquartered in the UK, JJ Marketing works with its clients to deliver strong, results-focused solutions to their marketing and commercial objectives. They are a trusted insourced partner, that delivers complex marketing campaigns and programs.,
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closed 2/7/2019 via PR Newswire

Finn Partners, acquired Small Army

synopsis: Global marketing and communications firm, Finn Partners, announced it has acquired Small Army, a 45-person integrated marketing and creative services agency located in Boston. The firm serves clients in diverse sectors, including travel, health, technology and financial services.
buyer: Finn Partners
Finn Partners has become one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world. "
target: Small Army
Small Army is a marketing and creative services agency that helps brands build relationships with people. Small Army's full range of services include strategic planning, brand development, advertising, social media, content creation, website building, video production and media planning/buying.
price ($mm)
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closed 2/5/2019 via GlobeNewswire

Elevation Marketing, acquired Cloverleaf Innovation

synopsis: Elevation Marketing, a full-service B2B marketing agency, announced its acquisition of Cloverleaf Innovation, an innovation consultancy offering strategy, design, research, marketing, communication, and product development. They are based in Chicago, Illinois.
buyer: Elevation Marketing
Founded in 1999, Elevation Marketing is a full-service B2B-only marketing agency, specializing in multifaceted, holistic strategies that extend reach, activate audiences, drive action, and measurably grow business outcomes. "
target: Cloverleaf Innovation
Cloverleaf is an innovation consultancy offering strategy, design, research, marketing, communication, and product development. They are based in Chicago, Illinois.
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closed 1/16/2019 via Company Press Release

WE Communications, acquired Codeword

synopsis: WE Communications, an international public relations firm has announced its acquisition of Codeword. Codeword is a hybrid agency that combines content, media relations and creativity to build effective communication programs.
buyer: WE Communications
WE Communications is an international public relations firm that works with some of the most innovative companies on the planet. For more than 30 years they’ve been movers and opinion shakers, experiencing firsthand how technology can enable brand transformation. "
target: Codeword
Codeword is a hybrid agency that combines content, media relations and thoughtful creativity to build effective communications programs. They help launch startups, run multi-channel campaigns, grow user bases, and lead comprehensive PR and marketing initiatives.
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announced 4/14/2019 via BusinessWire

Publicis Groupe SA, will acquire Epsilon

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, is to acquire Epsilon, an all-encompassing global marketing innovator, from Alliance Data. Epsilson provides unrivaled data intelligence and customer insights and world-class technology including loyalty, email and CRM platforms.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target parent: Alliance Data Systems, Inc.
target: Epsilon
Epsilon is an all-encompassing global marketing innovator. They provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution.
price ($mm)
$4,400
rev ($mm)
$1,900
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 12/3/2012 via BusinessWire

Epsilon, acquired Hyper Marketing, Inc.

synopsis: Hyper Marketing Inc., an integrated performance marketing agency network and portfolio company of Lake Capital Partners II, has been acquired by Alliance Data Systems Corporation. Hyper Marketing is a global company and the largest independent marketing-services network in North America.
buyer parent: Alliance Data Systems, Inc.
buyer: Epsilon
Alliance Data Systems Corporation and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. "
target parent: Lake Capital
target: Hyper Marketing, Inc.
Hyper Marketing is a global company and the largest independent marketing-services network in North America. The company has 1,100 employees in 23 offices, with expertise in digital, direct, data, promotions, shopper marketing, Hispanic, and media buying and planning.
price ($mm)
$452
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/1/2011 via PR Newswire

Epsilon Data Management, Inc., acquired Aspen Marketing Services

synopsis: Epsilon announced that it has completed the previously announced acquisition of Aspen Marketing Services. The largest privately held marketing services agency in the United States, Aspen specializes in a full range of digital and direct marketing services, and advanced analytics to perform data-driven customer acquisition and retention campaigns.
buyer parent: Alliance Data Systems Corporation
buyer: Epsilon Data Management, Inc.
Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. "
target parent: D.E. Shaw & Co.
target: Aspen Marketing Services
Founded in 1986, Aspen Marketing Services is the largest privately held marketing services agency in the United States. Clients benefit from Aspen's comprehensive portfolio of in-house marketing capabilities, including digital marketing, direct marketing, and more.
price ($mm)[EV]
$359 [$346]
rev ($mm)
$250
EBITDA ($mm)
$40
EV / rev
1.4x
EV / EBITDA
8.6x
closed 7/1/2010 via PR Newswire

Epsilon Data Management, Inc., purchased Direct Marketing Services from Equifax, Inc.

synopsis: Equifax Inc. announced it has completed the previously announced sale of assets of its Direct Marketing Services division to Alliance Data Systems for gross proceeds of $117 million, subject to certain adjustments.
buyer parent: Alliance Data Systems Corporation
buyer: Epsilon Data Management, Inc.
Alliance Data Systems Corporation is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies. "
seller: Equifax, Inc. (NYSE:EFX:$3,415.20)
Equifax is a global leader in information technology that enables and secures global commerce with consumers and businesses. The company is one of the largest sources of consumer and commercial data.
price ($mm)
$117
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closed 2/1/2007 via

Epsilon Data Management, Inc., acquired Abacus

synopsis: Alliance Data Systems Corporation a leading provider of transaction services, credit services and marketing services, announced that its Epsilon unit has agreed to acquire Abacus, a division of DoubleClick Inc.
buyer parent: Alliance Data Systems Corporation
buyer: Epsilon Data Management, Inc.
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. "
target parent: Hellman & Friedman LLC
target: Abacus
Abacus is the leading provider of cooperative data, data management and analytical services for direct marketing. Abacus provides the insight and capabilities that enable marketers to create, build and maintain profitable relationships with their customers, regardless of channel.
price ($mm)
$435
rev ($mm)
EBITDA ($mm)
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closed 10/31/2006 via

Epsilon Data Management, Inc., acquired CPC Associates, Inc.

synopsis: Alliance Data Systems Corporation, a leading provider of transaction services, credit services and marketing services, announced that its Epsilon unit has agreed to acquire CPC Associates, Inc., a premier provider of data products used to increase effectiveness of direct-response marketing programs for a variety of business sectors.
buyer parent: Alliance Data Systems Corporation
buyer: Epsilon Data Management, Inc.
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. "
target parent: Kinderhook Industries
target: CPC Associates, Inc.
CPC Associates, Inc. is a data company servicing the direct mail industry as a mailing list compiler, mailing list broker and mailing list manager. The Company is an industry leader and original compiler of new mover data.
price ($mm)
$70
rev ($mm)
EBITDA ($mm)
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closed 4/30/2006 via

Epsilon Data Management, Inc., acquired DoubleClick Email Solutions

synopsis: Alliance Data Systems Corporation, a leading provider of transaction services, credit services and marketing services, today announced that through its Epsilon business, it has reached an agreement to acquire DoubleClick Email Solutions, an operating unit of DoubleClick Inc.
buyer parent: Alliance Data Systems Corporation
buyer: Epsilon Data Management, Inc.
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. "
target parent: Hellman & Friedman LLC
target: DoubleClick Email Solutions
DoubleClick E-mail Solutions delivers the most complete and flexible e-mail products and services to more than 400 companies globally.
price ($mm)
$90
rev ($mm)
$40
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 8/22/2019 via BNC Analysis

Publicis Groupe SA, acquired Affinity ID

synopsis: Publicis Groupe has acquired Affinity ID, New Zealand’s leading independent customer experience agency. They are a technology and marketing agency, enabling large businesses to develop customer marketing platforms designed for systematic growth and scale.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target: Affinity ID
Affinity ID is New Zealand’s leading independent customer experience agency. They are a technology and marketing agency, enabling large businesses to develop customer marketing platforms designed for systematic growth and scale.
price ($mm)
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closed 8/19/2019 via BusinessWire

Publicis Groupe SA, acquired Rauxa

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, has announced its acquisition of Rauxa, an independent, full-service marketing agency. They offer Brand Marketing, Content Marketing, CRM, Direct Response, Web Design and Development and more.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target: Rauxa
Rauxa is the full-service agency that is rooted in data, enabled by technology, inspired to create and orchestrated to perform for Verizon, Alaska Airlines, Vans and more than 20 other brands. They offer Brand Marketing, Content Marketing, CRM, Direct Response, Web Design and Development and more.
price ($mm)
rev ($mm)
$70
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/14/2019 via BNC Analysis

Publicis Groupe SA, acquired McCready Bale Media Limited

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, has acquired McCready Bale Media (MBM), New Zealand’s largest full-service media agency. MBM specializes in digital media and works across all media channels. MBM delivers award winning communication solutions through the power of media and technology.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target: McCready Bale Media Limited
McCready Bale Media (MBM) is New Zealand’s largest independent, full-service media agency. MBM specializes in digital media and works across all media channels. MBM delivers award winning communication solutions through the power of media and technology.
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announced 4/14/2019 via BusinessWire

Publicis Groupe SA, will acquire Epsilon

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, is to acquire Epsilon, an all-encompassing global marketing innovator, from Alliance Data. Epsilson provides unrivaled data intelligence and customer insights and world-class technology including loyalty, email and CRM platforms.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target parent: Alliance Data Systems, Inc.
target: Epsilon
Epsilon is an all-encompassing global marketing innovator. They provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution.
price ($mm)
$4,400
rev ($mm)
$1,900
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 2/7/2019 via BusinessWire

Publicis Groupe SA, acquired Soft Computing

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, has acquired Soft Computing, a leading consultancy and service provider in data sciences and digital technologies applied to marketing and customer experience. They are based in Paris, France.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target: Soft Computing (ENXTPA:SFT:$53.14)
Soft Computing is a leading consultancy and service provider in data sciences and digital technologies applied to marketing and customer experience. They are based in Paris, France.
price ($mm)[EV]
$50 [$43]*
rev ($mm)
$52
EBITDA ($mm)
$3
EV / rev
1.0x
EV / EBITDA
15.5x
announced 10/22/2018 via BusinessWire

Xebia France will be merged with Publicis.Sapient,

synopsis: Publicis Groupe announced that it is entering into exclusive negotiations to acquire Xebia France, a renowned agile IT consultancy firm that specializes in Data, Web, Cloud technologies, reactive software programming and Mobility. Xebia France would be combined with Publicis.Sapient, the digital business transformation hub of Publicis Groupe.
buyer parent: Publicis Groupe SA
buyer: Publicis.Sapient
Publicis.Sapient, the digital business transformation hub of Publicis Groupe, helps clients drive growth and efficiency and evolve the ways they work, in a world where consumer behavior and technology are catalyzing social and commercial change at an unprecedented pace. "
target parent: Xebia
target: Xebia France
Founded in 2005 by Luc Legardeur, Xebia France is a renowned agile IT consultancy firm that specializes in Data, Web, Cloud technologies, reactive software programming and Mobility. They are based in Paris, France.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/4/2018 via BusinessWire

Publicis Groupe SA, acquired Kindred Group

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, has announced the acquisition of Kindred Group, the largest, independent digital communications group in Czech Republic.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target: Kindred Group
Kindred Group is the largest, independent digital communications group in Czech Republic. Kindred Group was founded in 2013 as a collective of independent specialized agencies that includes digital agencies Nydrle and Inspiro; and media agencies Red Media and Go.Direct.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/1/2018 via BusinessWire

Publicis Groupe SA, acquired One Digital

synopsis: Publicis Communications, Publicis Groupe's creative hub, has announced the acquisition of One Digital, a data-driven agency focused on business performance and creativity based in São Paulo.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target: One Digital
One Digital is a data-driven agency focused on business performance and creativity based in São Paulo. Founded in 2003, One Digital has 64 employees and works with international and Brazilian brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2018 via GlobeNewswire

Publicis Health, acquired Payer Sciences

synopsis: Publicis Health, part of Publicis Groupe, announced the acquisition of Payer Sciences, an innovative, data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers navigate the dynamic U.S. reimbursement environment.
buyer parent: Publicis Groupe SA
buyer: Publicis Health
Publicis Health is the largest healthcare communications network in the world.. They are a division of Publicis Groupe S.A., the third largest advertising and media company, giving them unparalleled global reach. "
target: Payer Sciences
Payer Sciences is an innovative, data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers navigate the dynamic U.S. reimbursement environment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2018 via BNC Analysis

Publicis Groupe SA, acquired Ecosys OOH Advertising Pvt. Ltd

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, has acquired Ecosys OOH, India's first digital out of home advertising agency. Ecosys OOH helps brands to connect with consumers by using emerging technologies to deliver more optimized, more engaging, and more targeted OOH campaigns.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target: Ecosys OOH Advertising Pvt. Ltd
Ecosys OOH is India's first digital out of home advertising agency. Ecosys OOH enable brands to exploit the opportunities in the consumer ecosystem digitally to connect with the consumer using emerging technologies to deliver more optimized, more engaging, and more targeted OOH campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/13/2017 via PR Newswire

Publicis Health, acquired PlowShare Group

synopsis: Publicis Health, part of Publicis Groupe, S.A., announced the acquisition of PlowShare Group, the leading communications agency that specializes in working exclusively with nonprofit organizations and federal agencies on social issue and cause marketing campaigns.
buyer parent: Publicis Groupe SA
buyer: Publicis Health
Publicis Health is the largest healthcare communications network in the world.. They are a division of Publicis Groupe S.A., the third largest advertising and media company, giving them unparalleled global reach. "
target: PlowShare Group
PlowShare Group is the leading communications agency that specializes in working exclusively with nonprofit organizations and federal agencies on social issue and cause marketing campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2017 via BNC Analysis

Prodigious UK Limited, acquired The Harbor Picture Company Inc.

synopsis: Prodigious, the Publicis Groupe’s production entity, has acquired Harbor Picture Company, a New York-based production studio that works on film, TV and commercial projects. Harbor's model as a bespoke content creation and execution partner offers clients the benefits of an end-to-end offering with a customized approach for every project.
buyer parent: Publicis Groupe SA
buyer: Prodigious UK Limited
Prodigious designs, produces and delivers brand content across all channels, using the best talent, processes and tools. The result is seamless global execution of multiple content types across all markets, without compromising creative quality. "
target: The Harbor Picture Company Inc.
Harbor Picture Company is a Soho, NY-based, full-service production and post-production studio that specializes in best-in-class content creation across the commercial, television and feature film categories. Harbor allows brands and storytellers to create highest-caliber creative work at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/5/2017 via PR Newswire

MSLGroup, acquired The Herd Agency

synopsis: Publicis Communications announced the acquisition of The Herd Agency, one of Australia's largest and most-awarded public relations agencies. The Herd Agency specializes in public relations, social media, content and creative. The Herd Agency will be renamed Herd MSL, marking the launch of Publicis Groupe's PR arm MSL into the Australian market.
buyer parent: Publicis Groupe SA
buyer: MSLGroup
MSL is Publicis Groupe's strategic communications and engagement group. It is one of the world's largest public relations and integrated communications networks and provides strategic counsel and creative thinking. "
target: The Herd Agency
The Herd Agency is one of Australia's largest and most-awarded public relations agencies. They have a team of 55 specialists in public relations, social media, content and creative, with a strong track record in consumer lifestyle, corporate, government, b2b, technology, and integrated campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/30/2016 via PR Newswire

MSLGroup, acquired North Strategic

synopsis: Publicis Groupe's MSLGROUP announced that it has acquired North Strategic, an independent public relations firms in Canada. The acquisition includes Notch Video, North Strategic's online video marketplace. Both firms will retain their names and will work separately but seamlessly alongside MSLGROUP and Publicis Communications operations.
buyer parent: Publicis Groupe SA
buyer: MSLGroup
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. "
target: North Strategic
Since its founding in 2011, North Strategic is a communications agency that drives earned media programs for their clients. They bring mass media coverage, word-of-mouth and social media buzz together with brand strategy and storytelling to help propel their clients’ business forward.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/15/2016 via BNC Analysis

Publicis Groupe SA, acquired Digitouch Media Group

synopsis: Publicis Groupe, a global leader in marketing, communication, and business transformation, has acquired Digitouch Media Group, an award-winning digital marketing company offering several next generation digital advertisment solutions. Digitouch is based in Istanbul, Turkey.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is one of the world's leading communications groups, present in 108 countries. They offer the full range of services and skills: digital, traditional advertising, public affairs, corporate communications and events, media buying and strategy, and healthcare communications. "
target: Digitouch Media Group
Founded in 2008, the Digitouch Media Group is an award-winning digital marketing company offering several next generation digital advertisment solutions. They are based in Istanbul, Turkey.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/15/2016 via Company Press Release

MSLGroup, acquired Have Faith in Your Brand

synopsis: MSLGROUP has announced the acquisition of the China-based cause marketing consultancy, Have Faith in Your Brand. Have Faith in Your Brand is China’s only PR and cause marketing specialized consultancy.
buyer parent: Publicis Groupe SA
buyer: MSLGroup
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. "
target: Have Faith in Your Brand
Have Faith in Your Brand is China’s only PR and cause marketing specialized consultancy. It has delivered integrated marketing communications campaigns for multinationals and NGOs in corporate citizenship, strategic philanthropy and issues management for clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/2/2016 via BusinessWire

Publicis.Sapient, acquired Vertiba, Inc.

synopsis: Publicis.Sapient, part of Publicis Groupe and the world’s largest and most advanced digital transformation platform, announced that it has acquired Vertiba, a Gold Salesforce Consulting Partner specializing in the delivery of Salesforce cloud solutions for data-driven marketing, sales and customer service.
buyer parent: Publicis Groupe SA
buyer: Publicis.Sapient
Publicis.Sapient, part of Publicis Groupe, is a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. "
target: Vertiba, Inc.
Vertiba is a Gold Salesforce Consulting Partner specializing in the delivery of Salesforce cloud solutions for data-driven marketing, sales and customer service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/17/2016 via BNC Analysis

Saatchi & Saatchi, plc, acquired MercerBell

synopsis: Saatchi & Saatchi, a global creative communications company headquartered in New York, has acquired 100% of customer experience agency MercerBell. MercerBell delivers multi-channel solutions designed to maximize customer value and engage more of a business' prospects.
buyer parent: Publicis Groupe SA
buyer: Saatchi & Saatchi, plc
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 130 offices in 70 countries and over 6000 employees. "
target: MercerBell
MercerBell is Australia’s leading independent Customer Experience Agency. Through a seamless combination of strategy, data analytics, creativity and technology, they deliver multi-channel solutions designed to maximize customer value and engage more of a business' prospects.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2016 via BNC Analysis

Publicis Africa Group, acquired popimedia

synopsis: Publicis Africa Group has confirmed that it has wholly acquired Johannesburg-based Popimedia in a closed deal. Popimedia, the developer of meedee8, is a South African-born, international ad-tech company that assists brands in optimising digital and social media.
buyer parent: Publicis Groupe SA
buyer: Publicis Africa Group
Publicis Africa Group is the fastest growing network of communication agencies in Africa. It is a part of the Publicis Groupe, one of the world's largest communications holding companies, and consists of companies that specialize in all aspects of the modern communication mix. "
target: popimedia
Founded in 2007, Popimedia Innovations is a social media ad tech company. Popimedia's meedee8 is a Facebook advertising and analytics platform which provides organizations with scalability, efficiency and results.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/10/2015 via PR Newswire

Publicis Healthcare Communications Group, acquired Langland

synopsis: Publicis Healthcare Communications Group, the largest health-oriented agency network in the world, announced the acquisition of Langland Advertising, Design & Marketing Limited, one of Europe's largest and most highly regarded healthcare communications agencies. Langland turns healthcare intelligence into creative engagement.
buyer parent: Publicis Groupe SA
buyer: Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. "
target: Langland
Langland is the world's most creatively awarded healthcare advertising agency. Named 2014 Cannes Lions Health agency of the Year, Langland combined healthcare intelligence with creative engagement to develop patient recruitment and retention strategies for studies of every imaginable type.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/14/2019 via BusinessWire

Publicis Groupe SA, will acquire Epsilon

synopsis: Publicis Groupe, a global leader in marketing, communication, and digital transformation, is to acquire Epsilon, an all-encompassing global marketing innovator, from Alliance Data. Epsilson provides unrivaled data intelligence and customer insights and world-class technology including loyalty, email and CRM platforms.
buyer: Publicis Groupe SA (ENXTPA:PUB:$10,107.60)
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. "
target parent: Alliance Data Systems, Inc.
target: Epsilon
Epsilon is an all-encompassing global marketing innovator. They provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution.
price ($mm)
$4,400
rev ($mm)
$1,900
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 2/14/2020 via Company Press Release

Ringier AG, acquired Admeira AG

synopsis: Ringier, a diversified media company, is acquiring Swisscom’s 50% share in Admeira, making it the sole owner of the marketing company. At the same time, Admeira is being restructured and will focus on the marketing of TV advertising in future. Admeira is Switzerland's largest marketing company.
buyer: Ringier AG
Ringier is a diversified media company with about 6,900 employees across 18 countries. Founded in 1833, Ringier manages leading brands in print, TV, radio, online and mobile media and runs successful print, entertainment and internet businesses. "
target parent: Swisscom
target: Admeira AG
Admeira is Switzerland's largest marketing company. They represent more than 80 strong media brands in the print, radio, TV, online and digital out-of-home domains. They provide their clients with tailored advertising and sponsorship solutions for cross-media campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2019 via BNC Analysis

Avatar Agency Group, acquired The Make Beautiful Agency

synopsis: South African The Make Beautiful Agency, launched by Zwelakhe “Zee” Tshabangu in June 2016, has been acquired by M&N Brands. M&N has acquired a 51% majority stake in Make Beautiful and it will be housed within the larger Avatar Agency Group, owned by M&N Brands. The Make Beautiful Agency provides television and radio advertising services.
buyer parent: M&N Brands
buyer: Avatar Agency Group
AVATAR is an established and successful full-service agency group with specialist agencies in traditional advertising, digital advertising, public relations and media. AVATAR unites a professional team of over 50 marketers in Johannesburg, Cape Town and Durban in South Africa. "
target: The Make Beautiful Agency
The Make Beautiful Agency, based in South Africa, was launched by Zwelakhe “Zee” Tshabangu in June 2016. The Make Beautiful Agency provides television and radio advertising services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/27/2019 via Company Press Release

Affilired, acquired Denomatic

synopsis: Affilired has acquired Denomatic, a Digital Marketing agency specializing in Programmatic and Paid Advertising Channels. Denomatic has positioned itself as a great Programmatic Advertising partner, driving increasingly improved results in all the campaigns they’ve collaborated on.
buyer: Affilired
Affilired is the first Performance Marketing Agency specializing in the Travel Sector. Together we have more than 20 years of experience helping more than 200 companies to increase their Online Traffic and Direct Sales internationally. "
target: Denomatic
Denomatic is a Spanish marketing agency specialized in programmatic advertising created in 2015, which owns a solid portfolio of 173 clients in the travel sector alone. They specialize in the management of advertising campaigns such as programmatic advertising, social networks, and email marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/31/2019 via BNC Analysis

Jacobs Agency, Inc. merged with Sandstorm Design,

synopsis: Jacobs Agency has merged with Sandstorm, a user experience and digital agency. Jacobs Agency is an independent advertising agency. Jacobs Agency offers services for strategy, digital and social, branding, design, integrated campaigns, and more.
buyer: Sandstorm Design
Sandstorm is a user experience and digital agency that leverages strategic marketing, emerging technologies and usability to create high impact and compelling brand experiences. Sandstorm specializes in brand strategy, content strategy, social strategy, marketing strategy and more. "
target: Jacobs Agency, Inc.
Jacobs Agency is an independent advertising agency. Jacobs Agency offers services for strategy, digital and social, branding, design, integrated campaigns, and more. Their clients include Nathan’s Famous Hot Dogs, Whole Foods, Smithfield, B&W, ACE Hardware, Amtrak, Gold Promise, and Peoples Gas.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2019 via PR Newswire

Falls, acquired Wyse Advertising

synopsis: Falls, a multi-faceted communications, marketing and digital agency acquired Wyse, a brand management and advertising agency that has built a reputation for branding some of the largest companies in the Midwest and beyond, developing memorable campaigns for Smucker's, Applebee's, Sherwin-Williams and Marathon Petroleum.
buyer: Falls
Falls is a strategic marketing, communications & digital firm. They are among the largest, fully integrated firms with a history of serving clients on a regional, national and international basis. Their vision is to help organizations serve their communities and make the world a better place. "
target: Wyse Advertising
Wyse is a full-service branding, advertising and marketing agency. They have built a reputation for branding some of the largest companies in the Midwest and beyond, developing memorable campaigns for Smucker's, Applebee's, Sherwin-Williams and Marathon Petroleum.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2019 via BNC Analysis

The Miroma Group, acquired Fold7

synopsis: Miroma Group, a UK end-to-end marketing and communications collective offering creation and distribution services to clients, has acquired Fold7, UK's 21st Century advertising agency that helps brands become relevant to 21st century consumer.
buyer: The Miroma Group
The Miroma Group is a UK end-to-end marketing and communications collective offering creation and distribution services to clients. Core services include commercial media trading, planning based on real-time data and insights, production and editing of content, and cultural production. "
target: Fold7
Headquartered in the UK, Fold7 is a 21st Century advertising agency. They help brands become relevant to 21st century consumer. They do it by moving beyond the traditional ad agency model, staying at the forefront of culture, and creating ideas that connect with clients’ audience wherever they are.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/4/2019 via BNC Analysis

ROI Digital Ltd, acquired DM2 Group

synopsis: ROI Digital, a leading online media sales agency in Nigeria, has acquired DM2 Group, a top full service digital and traditional advertising agency in Nigeria. DM2 creates beautiful campaigns to help their clients reach their consumers across online and offline channels.
buyer: ROI Digital Ltd
ROI Digital is a leading online media sales agency in Nigeria. ROI Digital services advertisers, media agencies and brands by offering a bouquet of premium digital advertising and sales platforms for its clients to reach a targeted audience. "
target: DM2 Group
DM2 Group is a top full service digital and traditional advertising agency in Nigeria. DM2 creates beautiful campaigns to help their clients reach their consumers across online and offline channels. DM2 has created memorable advertising campaigns for Coca-Cola, Dangote Group, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/4/2019 via Company Press Release

Havas, acquired Buzzman

synopsis: Havas Group, one of the world’s largest global communications groups, has announced the acquisition of a 51% stake in Buzzman, the most awarded French independent advertising agency. They offer a new model of a 100% independent advertising agency combining supreme creativity with an advanced understanding of consumer engagement.
buyer parent: Vivendi SA
buyer: Havas (ENXTPA:HAV:$2,703.63)
Based in France, Havas is one of the world’s largest global communications groups. Havas has a fully integrated model through its Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and seamless experiences for clients. "
target: Buzzman
Founded in 2006, Buzzman is the most awarded French independent advertising agency. They offer a new model of a 100% independent advertising agency combining supreme creativity with an advanced understanding of consumer engagement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/21/2019 via BNC Analysis

Briggs Advertising merged with CD&M Communications,

synopsis: Briggs Advertising in Bath has become part of Portland-based marketing agency CD&M Communications. Briggs Advertising is an agency that designs websites, brochures, print, produces radio, TV, training videos, events, creates trade show booths, strategic marketing plans, and anything else their clients need.
buyer: CD&M Communications
CD&M Communications are a strategic and creative agency that helps clients change the way consumers think about their brands. They specialize in Consumer Advertising, Business Communications, Social Marketing, Branding Strategy, TV, Radio, Print, Web Design, Planning and Buying, PR and more. "
target: Briggs Advertising
Briggs Advertising is an agency that designs websites, brochures, print, produces radio, TV, training videos, events, creates trade show booths, strategic marketing plans, and anything else their clients need. They are based in Maine.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/14/2019 via BNC Analysis

Ogilvy New Zealand Limited, will acquire Ogilvy New Zealand Limited

synopsis: New Zealand advertising boss Greg Partington will buy back all shares in Ogilvy New Zealand. Partington, who currently owns a 15 per cent stake in the agency, has made a deal that will see him acquire the 85 per cent stake currently held by WPP AUNZ. Ogilvy New Zealand is New Zealand’s largest independent agency and that is proudly local.
buyer: Ogilvy New Zealand Limited
Greg Partington is a Managing Director at Ogilvy New Zealand. Partington is one of the most well-known advertising executives in the New Zealand local ad scene, having helped build Ogilvy into one of the biggest agencies in the country. "
target parent: WPP Group, plc
target: Ogilvy New Zealand Limited
Ogilvy New Zealand is a fully integrated marketing communications company, with expertise in brand advertising, retail advertising, direct marketing and customer relationship management, media strategy and buying, interactive marketing, public relations, and activation.
price ($mm)
$6.53*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/10/2019 via Yahoo, Inc.

Filter Advertising merged with Splendor Design,

synopsis: Filter Advertising, a digital and media advertising agency, has merged with Splendor Design, a full-service marketing and design firm that offers design solutions for intelligent branding, website, and digital marketing.
buyer: Splendor Design
Splendor Design is a full-service marketing and design firm that offers design solutions for intelligent branding, website, and digital marketing. They combine strategic thinking with creativity to solve business problems. "
target: Filter Advertising
Filter Advertising is a digital and media advertising agency. Filter's expertise lies in delivering powerful, captivating visual messaging that connects quickly and viscerally in their short attention span world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/20/2019 via BusinessWire

Havas, acquired Battery

synopsis: France-based Havas Group has acquired Battery, a culture-driven creative agency. Battery specializes in gaming and streaming entertainment and has created advertising campaigns for Netflix and Activision Blizzard. Battery will become part of the Annex, Havas’ global network designed to help brands tap into the business of culture.
buyer parent: Vivendi SA
buyer: Havas (ENXTPA:HAV:$2,703.63)
Based in France, Havas is one of the world’s largest global communications groups. The Annex is Havas’ fast-growing global network designed to help brands tap into the business of culture, and be renamed Battery Annex. "
target: Battery
Battery is a highly acclaimed, culture-driven creative agency with a specialized focus on gaming and streaming entertainment to bring storytelling to other industries. They create global advertising campaigns for brands like Netflix, Royal Bank of Canada, and Activision Blizzard.
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 5/29/2019 via BusinessWire

Muse Communications merged with Quantasy,

synopsis: Muse Communications, an independent multicultural advertising agency, and Quantasy, a full-service digital agency, announced they have combined operations and resources to offer enhanced marketing and digital solutions for current and future clients.
buyer: Quantasy
Quantasy is a creative brand services agency that creates engaging experiences that occur at the intersection of entertainment, advertising, technology and culture. Quantasy delivers premium interactive and social content for clients in the auto, entertainment, not-for-profit and financial sectors. "
target: Muse Communications
Muse Communications is an independent multicultural advertising agency. Their work helps clients strengthen and expand their connection with culture and the forces that influence it. Their clients include American Honda Motor Co., Inc., Google, Wells Fargo and The California State Lottery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/22/2019 via BNC Analysis

McKinney, Inc, purchased Operam Creative Group from Operam

synopsis: Cheil Worldwide full-service agency McKinney has acquired of Los Angeles-based Operam Creative Group, a division formerly within Hollywood media and tech company Operam. Operam Creative Group, which is now McKinney L.A., provides creative artists and media agency services.
buyer parent: Cheil Worldwide, Inc.
buyer: McKinney, Inc
McKinney is a full-service creative and media agency dedicated to unleashing untapped potential. Insightful strategy, planning and analytics shape their creativity, while everything from social media integration to content creation to a dedicated experiential marketing team bring it to the world. "
seller: Operam
Operam Creative Group provides creative artists and media agency services. They work on a project basis with clients such as Amazon Studios, WeTransfer and Orion. Operam Creative Group houses 15 full-time strategists, multidisciplinary creatives, content creators, account managers and producers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/15/2019 via Company Press Release

K&L Inc., acquired ISC Innovators

synopsis: K&L Inc, a Japanese creative agency, has acquired ISC Innovators, a Malaysian full-service advertising company. ISCI provides a wide range of advertising services to private and government companies.
buyer parent: AOI TYO Holdings
buyer: K&L Inc.
Headquartered in Japan, K&L Inc offers is a creative agency that has worked on major Japanese-affiliated advertisers for over 50 years. Using their unique perspective, they unite concepts, emotions and real-world applications to produce communication solutions with wide-reaching impact. "
target: ISC Innovators
ISC Innovators is a Malaysian full-service advertising company. They are recognized for creativity and marketing effectiveness in all major industry categories. They have won over 120 awards, including 41 international awards for their "Malaysia. Truly Asia." campaign.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/10/2019 via PR Newswire

Calise Partners, acquired Imaginuity

synopsis: Calise Partners, an integrated marketing agency, has acquired Imaginuity, the integrated agency that delivers transformative results for its clients. Imaginuity provides integrated marketing services throughout the entire customer journey.
buyer: Calise Partners
Calise Partners is an integrated marketing agency. The agency’s powerful AdScience™ Data Management Platform maintains a single source of truth for clients’ data, allowing for unparalleled optimization of the marketing programs that are most effective in generating new customers. "
target: Imaginuity
Imaginuity provides integrated marketing services throughout the entire customer journey, including: brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/8/2019 via Company Press Release

Accenture Interactive, acquired Shackleton Group

synopsis: Accenture Interactive, a company that helps leading brands transform their customer experiences across the entire customer journey, has acquired Shackleton, a Spanish brand communications agency. Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement.
buyer parent: Accenture
buyer: Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through their connected offerings in design, marketing, content and commerce, they create new ways to win in today’s experience-led economy. "
target: Shackleton Group
Shackleton is a Spanish brand communications agency. Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement. Shackleton creates advertising campaigns and digital content for clients across various industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/1/2019 via BusinessWire

Accenture Interactive, acquired Droga5 LLC

synopsis: Accenture Interactive, a company that helps leading brands transform their customer experiences across the entire customer journey, has acquired Droga5, an independent advertising agency with offices in London and New York. They create communications and experiences that ignite business growth, with brand purpose at the core.
buyer parent: Accenture
buyer: Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through their connected offerings in design, marketing, content and commerce, they create new ways to win in today’s experience-led economy. "
target: Droga5 LLC
Droga5 is an independent agency with offices in London and New York. They create communications and experiences that ignite business growth, with brand purpose at the core. From integrated-marketing campaigns to business design, their work forges real connections with people and drives results.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/27/2019 via Company Press Release

modop, acquired M.C. Communications

synopsis: modop, a company that creates content, branding, and communications to grow their clients’ relationships, has acquired M.C. Communications, a provider of full-service integrated advertising, public relations, media management and social media marketing.
buyer: modop
modop creates content, branding, and communications to grow their clients’ relationships with the people they touch. They see all modern brands as channels that broadcast across multiple, traditional, social, mobile and digital touchpoints. They know how to guide brands as they become broadcasters. "
target: M.C. Communications
M.C. Communications provides full-service integrated advertising, public relations, media management and social media marketing. Their experience ranges from manufacturing, energy, insurance and government to finance, retail, health, security and entertainment.
price ($mm)
rev ($mm)
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