Like CellTuck, LLC

closed 4/12/2019 via PR Newswire

Level 5 Advertising, acquired CellTuck, LLC

synopsis: Level 5 Advertising, a full-service marketing agency specializing in the RV, Marine and Powersports industries, has acquired CellTuck, a website solution provider that provides cuztomizable websites for RV dealers. CellTuck ensures that their client's website has all the information and features they need to increase traffic and get more leads.
buyer: Level 5 Advertising
Level 5 Advertising is a full-service marketing agency specializing in the RV, Marine and Powersports industries. Level 5 utilizes cutting-edge technology and artificial intelligence (AI) to help dealers sell and service more units. "
target: CellTuck, LLC
CellTuck is a website solution provider. CellTuck provides cuztomizable websites for RV dealers. CellTuck ensures that their client's website has all the information and features they need to increase traffic and get more leads. They offer services for ecommerce, video, SMS, landing pages, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/26/2022 via BNC Analysis

System Location Co., Ltd., will acquire Inspiration Co., Ltd.

synopsis: System Location Co., Ltd. (SLC), a leading provider of auto finance software in Japan, will acquire Inspiration Co., Ltd., a Japanese IT company focused on helping car dealers. Inspiration helps car dealers to create optimized and user-friendly homepages and websites that increase sales. The company also provides services for digital signage.
buyer: System Location Co., Ltd. (TSE:2480:$9.17)
System Location Co., Ltd. (SLC) is a leading provider of auto finance software in Japan. SLC offers an evaluation system for auto-lease companies. Their software suite uses big data to simplify and enable companies to quickly calculate the future and present value of their vehicles. "
target: Inspiration Co., Ltd.
Inspiration is a Japanese IT company focused on helping car dealers. Inspiration helps car dealers to create optimized and user-friendly homepages and websites that increase sales. The company also provides services for digital signage.
price ($mm)
$7.14
rev ($mm)
$3
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 7/13/2021 via PR Newswire

XLerate Group, acquired Liquid Motors Inc.

synopsis: The XLerate Group has acquired Liquid Motors, a critical service provider to independent auctions, dealers, marketplaces, and key industry participants. Liquid Motors offers various software and services that create competitive advantages by generating and capturing more cost-effective Internet leads by utilizing a variety of online channels.
buyer parent: Huron Capital Partners LLC
buyer: XLerate Group
XLerate Group Auctions are a leading group of independent auctions with over 20 different simulcast online/physical sales combined with remote and off-site dealer sales, in California, Florida, Georgia, Illinois, Michigan, New Mexico, Ohio, Pennsylvania, South Carolina, Texas, and Wisconsin, "
target: Liquid Motors Inc.
Liquid Motors offers the automotive industry comprehensive Internet marketing solutions designed to maximize lead generation. For automotive dealers, they provide a variety of software and services that create competitive advantages by generating and capturing more cost-effective Internet leads.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/7/2020 via PR Newswire

LeadVenture, Inc., acquired Dealer Car Search

synopsis: LeadVenture has acquired Dealer Car Search, a leading provider of website and software solutions for independent automotive dealerships, adding the company to its market-leading portfolio of digital storefront and digital retail services. The acquisition provides a platform for LeadVenture's growth strategy in the pre-owned auto market.
buyer: LeadVenture, Inc.
LeadVenture serves over 35,000 dealership rooftops across 13 vertical markets. The company anticipates dealerships' digital needs and provides industry-leading solutions to keep the online presence of its clients at the optimal level for driving leads. "
target: Dealer Car Search
Dealer Car Search is a leading provider of website and software solutions for independent automotive dealerships across the nation. The company pairs industry experts with best-in-class technology to equip dealers with a full suite of digital services to help grow their revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2019 via BNC Analysis

Carsforsale.com, acquired Carbase

synopsis: Carsforsale.com, an online automotive marketing and classifieds website, has acquired Carbase, an auto marketing firm. Carbase provides custom websites and marketing tools for automotive dealers to help them get more targeted automotive leads and make more car sales.
buyer: Carsforsale.com
Carsforsale.com is an online automotive marketing and classifieds website that connects buyers with sellers of vehicles. Carsforsale.com is fastest and easiest way to buy or sell new and used cars online. They offer millions of vehicles from thousands of State-Verified Auto Dealers across the US. "
target: Carbase
Carbase is an auto marketing firm. Carbase provides custom websites and marketing tools for automotive dealers to help them get more targeted automotive leads and make more car sales. Their platform provides tools for inventory management, lead conversion, vehicle merchandising, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/14/2019 via BNC Analysis

JTZ Enterprise, will acquire Higher Turnover

synopsis: JTZ Enterprise, a leading Website and Internet Marketing Solutions Provider for the auto industry and businesses of all types, has acquired Higher Turnover, a company that serves automotive car dealers and sales persons with affordable online advertising solutions.
buyer: JTZ Enterprise
JTZ Enterprise LLC is a leading Website and Internet Marketing Solutions Provider for all businesses types. JTZ Enterprise was founded in May 1995 and always had a focus on the Automotive Industry, in general, while at the same time serving the needs of businesses of all types. "
target: Higher Turnover
Since 2005, Higher Turnover, LLC has been serving automotive car dealers and sales persons with affordable online advertising solutions. They offer custom website development, window stickers, eBay and Craigs List posting tools, inventory management, lead management, automotive SEO and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/29/2019 via Company Press Release

Motork, acquired 3W NET

synopsis: MotorK, a European provider of sales and marketing solutions and services, has acquired 3W NET, a French company that specializes in digital web solutions for car manufacturers and dealerships. 3W NET designs and develops responsive websites to help their clients boost their internet presence.
buyer: Motork (ENXTAM:MTRK:$29.09)
MotorK is a European provider of sales and marketing solutions and services for the automotive industry. MotorK provides automotive manufacturers and dealers across Europe with cloud-based lead generation and lead management solutions. "
target: 3W NET
3W NET is a French company that specializes in digital web solutions for car manufacturers and dealerships. 3W NET designs and develops responsive websites to help their clients boost their internet presence. They also offer powerful SMS and e-mail marketing tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/4/2018 via PR Newswire

fusionZONE Automotive, LLC, will acquire MotorWebs, Inc.

synopsis: fusionZONE Automotive, LLC, the automotive industry's highest-performing dealer website solution, announced that it will acquire MotorWebs, Inc., a privately-held web design company specializing in the creation and management of car dealership websites. Motorwebs is an approved Toyota website provider.
buyer: fusionZONE Automotive, LLC
fusionZONE Automotive offers automotive dealers the nation's fastest, most cutting-edge customized and responsive websites. With the sole objective of driving website conversions and leads, fusionZONE Automotive websites help dealers sell more cars. "
target: MotorWebs, Inc.
MotorWebs, Inc. is a privately-held web design company specializing in the creation and management of car dealership websites. They work with high volume franchise dealers, groups and independent dealers in large metro markets to micro markets. Motorwebs is an approved Toyota website provider.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2018 via PR Newswire

Cars.com, will acquire DealerInspire

synopsis: Cars.com, an online car marketplace, has entered into a definitive agreement to acquire DealerInspire and Launch Digital Marketing (LDM). DealerInspire provides progressive dealer websites, digital retailing and messaging platform products. LDM provides digital automotive marketing services, including paid, organic, social and creative services.
buyer: Cars.com (CARS:$618.39)
Cars.com is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers. Cars.com empowers consumers with resources and information to make informed buying decisions. They offer pricing and research tools and a large database of consumer reviews."
target: DealerInspire
DealerInspire is a technology leader that has been rapidly increasing its market share by providing progressive dealer websites, digital retailing and messaging platform products. Launch Digital Marketing provides digital automotive marketing services, including paid, social and creative services.
price ($mm)
$165
rev ($mm)
$41
EBITDA ($mm)
$4
EV / rev
5.0x
EV / EBITDA
51.3x
closed 8/7/2017 via PR Web

Dealer Authority, acquired Dealer Authority

synopsis: Tyson Madliger, Founder and CEO, has acquired all shares of Dealer Authority, a boutique automotive digital marketing agency specializing in search and social. Founded in 2013, Dealer Authority focuses on manual, strategy-driven solutions for automotive dealers.
buyer: Dealer Authority
Dealer Authority is an automotive digital marketing firm specializing in high-end marketing delivery in search, social, website management, and consulting. Founded in 2013, Dealer Authority focuses on manual, strategy-driven solutions for dealers. "
target: Dealer Authority
Dealer Authority is an automotive digital marketing firm specializing in high-end marketing delivery in search, social, website management, and consulting. Founded in 2013, Dealer Authority focuses on manual, strategy-driven solutions for dealers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/23/2015 via Market Wire

Internet Brands, Inc., acquired Net Driven

synopsis: Net Driven, a premier provider of web solutions and Internet marketing services for the automotive industry, has been acquired by Internet Brands. The acquisition furthers Internet Brands' position as a leading provider of technology solutions for the automotive industry.
buyer parent: Kohlberg Kravis Roberts & Co.
buyer: Internet Brands, Inc. (:$107.45)
Headquartered in El Segundo, Calif., Internet Brands, Inc. is a fully integrated online media and software services organization focused on four high-value vertical categories: Automotive, Health, Legal and Home / Travel. "
target: Net Driven
Net Driven® is the most trusted provider of digital marketing strategies designed exclusively for the automotive industry. Net Driven delivers the highest return on investment by helping dealers compete and succeed against the competition.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/19/2015 via PR Newswire

DealerSocket, Inc., acquired DealerFire

synopsis: DealerSocket has acquired DealerFire, a provider of custom automotive websites and digital marketing. DealerFire provides custom automotive website solutions from large automotive dealer groups to independent dealers; supplying dealerships with extensive automotive websites, mobile applications, content marketing, and search engine marketing (SEM).
buyer parent: Vista Equity Partners
buyer: DealerSocket, Inc.
DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) solution available to the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. "
target: DealerFire
DealerFire is a custom automotive web design and digital marketing firm that has been providing leading internet solutions and direct leads to large dealership groups and independent car dealers internationally for over a decade.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/19/2014 via Market Wire

Search Optics, acquired DigiGo

synopsis: Search Optics, one of the nation's leading digital marketing solutions providers with a specialty in automotive, announced it has acquired KPA's DigiGo division, formerly known as TK Carsites. DigiGo provides the most innovative digital marketing solutions available to the automotive industry.
buyer: Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on ROI-based solutions. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. "
target parent: Wiegers Capital Partners
target: DigiGo
DigiGo provides the most innovative digital marketing solutions available to the automotive industry. DigiGo products and services – including custom websites, SEO, and social media management – optimize dealers’ online presence by increasing traffic, conversion, and impression share.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/2/2012 via PR Newswire

DealerTrack, Inc., acquired ClickMotive

synopsis: DealerTrack announced the acquisition of ClickMotive LP, a leading provider of interactive marketing solutions for the automotive retailing industry. ClickMotive is the innovator of an award-winning digital marketing platform that combines the power of Web, mobile, search, social, video, inventory, call-tracking, tag, and dashboard tools.
buyer: DealerTrack, Inc. (TRAK:$993.05)
DealerTrack's intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents, and aftermarket providers. "
target: ClickMotive
ClickMotive is the only company to deliver the powerful combination of website design, video, and dynamic search – in a single product, on a single platform, for one low cost, using 100% in-house technology.
price ($mm)
$49
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/29/2022 via Yahoo, Inc.

Marble Financial Inc., will acquire eBunch

synopsis: Marble Financial Inc., an AI-driven financial technology company, will acquire all of the issued and outstanding common shares in the capital of eBunch, an innovative Canadian digital marketing firm that specializes in generating more qualified leads per dollar spent for retailers.
buyer: Marble Financial Inc. (CNSX:MRBL:$0.83)
Marble is a financial technology company based in Canada. Through its industry-leading proprietary technology solutions Fast Track Loan, Score Up, and Credit Meds, Marble guides its customers toward financial wellbeing and a meaningful credit score faster than traditional methods. "
target: eBunch
eBunch is an innovative Canadian digital marketing firm that specializes in generating more qualified leads per dollar spent for retailers.
price ($mm)
$0.43
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/13/2022 via Company Press Release

Fullbay, Inc., acquired Dieselmatic

synopsis: Fullbay has acquired Dieselmatic Digital Inc., a Canadian digital marketing agency focused exclusively on diesel repair shops. The acquisition layers the digital marketing services of Dieselmatic onto the shop management software Fullbay already offers to help drive demand for repair shop businesses.
buyer: Fullbay, Inc.
Fullbay revolutionizes the operations of heavy-duty repair shops and internal fleet maintenance departments to create more efficient organizations. Its turn-key platform connects every function of the business in real time from any location to improve workflow and create transparency in operations. "
target: Dieselmatic
Based in British Columbia, Canada, Dieselmatic is a full-service digital marketing solution for heavy-duty truck repair shops. The company creates high-quality campaigns and premium websites that help local diesel shops and mechanics get found by the right customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/11/2020 via BNC Analysis

The Stable, acquired RichContext

synopsis: The Stable, a consumer brand agency, has acquired RichContext, a retail technology company focused on digital commerce. RichContext helps clients to boost their ecommerce capabilities. Their solutions allow brands to create dynamic shopping destinations for mobile devices. They also help brands to create enhanced product pages on Walmart.com.
buyer: The Stable
The Stable is a consumer brand agency representing world-class clients across all channels of commerce. They excel at creating big, beautiful, audacious creative; and driving sales and executing winning retail programs for their brand partners. "
target: RichContext
RichContext is a retail technology company focused on digital commerce. RichContext helps clients to boost their ecommerce capabilities. Their solutions allow brands to create dynamic shopping destinations for mobile devices. They also help brands to create enhanced product pages on Walmart.com.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/17/2019 via PR Newswire

PG Solutions Inc., acquired Tailbase, Inc.

synopsis: PG Solutions, a leading information technology company for smart cities in Quebec, has acquired Tailbase Inc., a Digital Marketing and Web solutions provider for retailers and manufacturers. Tailbase helps their clients build loyal online customer relationships by providing them with comprehensive, innovative and fully optimized web solutions.
buyer parent: Constellation Software, Inc.
buyer: PG Solutions Inc.
PG Solutions is a leading information technology company for smart cities in Quebec. PG Solutions designs and delivers integrated management software packages (ERP) as well as solutions designed for citizens. Their solutions enable municipalities to provide better services to their citizens. "
target: Tailbase, Inc.
Tailbase is a Digital Marketing and Web solutions provider for retailers and manufacturers. Tailbase helps their clients build loyal online customer relationships by providing them with comprehensive, innovative and fully optimized web solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/23/2018 via PR Web

Routeique Inc., acquired Strategic Direct Marketing Group

synopsis: Routeique is pleased to announce the acquisition of sdmg, a Canadian company specializing in digital solutions for major retailers. sdmg is a 15-year-old company that has amassed a virtual who's who of customers in the retail space, including HBC, Best Buy, Canadian Tire, Lord and Taylor, Saks, Sears, Sports Chek, and a host of others.
buyer: Routeique Inc.
Routeique offers a complete logistics platform for supply chains, including end-to-end order management, inventory and warehouse management, mobile invoicing and settlement, route optimization and planning, signature capture and proof of delivery. "
target: Strategic Direct Marketing Group
Strategic Direct Marketing Group (SDMG) is a strategic software development agency with clients across Canada. SDMG has amassed a virtual who's who of customers in the retail space, including HBC, Best Buy, Canadian Tire, Lord and Taylor, Saks, Sears, Sports Chek, and a host of others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/29/2017 via Company Press Release

SFAM Group, acquired Actualys

synopsis: The SFAM group, the European leader in insurance brokerage for mobile and multimedia products, has acquired Actualys, a digital webdesign and IT consultant. Actualys advises clients, designs and builds digital campagins for eCommerce companies.
buyer: SFAM Group
SFAM is one of one of the main wholesale brokers of affinity insurance products, with a special focus on the fast-growing market for mobile products. The Group designs, markets and manages a range of premium insurance solutions for mobile phones and multimedia products with extended warranties. "
target: Actualys
Actualys is a digital webdesign and IT consultant with offices in France and Vietnam. Actualys integrates experts with clients to accompany advertisers to transform their digital presence. Actualys advises clients, designs and builds digital campagins for eCommerce companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/12/2019 via PR Newswire

Level 5 Advertising, acquired CellTuck, LLC

synopsis: Level 5 Advertising, a full-service marketing agency specializing in the RV, Marine and Powersports industries, has acquired CellTuck, a website solution provider that provides cuztomizable websites for RV dealers. CellTuck ensures that their client's website has all the information and features they need to increase traffic and get more leads.
buyer: Level 5 Advertising
Level 5 Advertising is a full-service marketing agency specializing in the RV, Marine and Powersports industries. Level 5 utilizes cutting-edge technology and artificial intelligence (AI) to help dealers sell and service more units. "
target: CellTuck, LLC
CellTuck is a website solution provider. CellTuck provides cuztomizable websites for RV dealers. CellTuck ensures that their client's website has all the information and features they need to increase traffic and get more leads. They offer services for ecommerce, video, SMS, landing pages, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/12/2019 via PR Newswire

Level 5 Advertising, acquired CellTuck, LLC

synopsis: Level 5 Advertising, a full-service marketing agency specializing in the RV, Marine and Powersports industries, has acquired CellTuck, a website solution provider that provides cuztomizable websites for RV dealers. CellTuck ensures that their client's website has all the information and features they need to increase traffic and get more leads.
buyer: Level 5 Advertising
Level 5 Advertising is a full-service marketing agency specializing in the RV, Marine and Powersports industries. Level 5 utilizes cutting-edge technology and artificial intelligence (AI) to help dealers sell and service more units. "
target: CellTuck, LLC
CellTuck is a website solution provider. CellTuck provides cuztomizable websites for RV dealers. CellTuck ensures that their client's website has all the information and features they need to increase traffic and get more leads. They offer services for ecommerce, video, SMS, landing pages, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via PR Newswire

admiral.digital, acquired Fresh Sports Group

synopsis: admiral.digital, a marketing technology consultancy in Malaysia, has acquired Fresh Sports Group (FSG), a Malaysia-based marketing technology company. FSG connects technology, data and marketing to help sports brands drive better customer experiences. Their services include SEO, brand design, content creation, performance marketing, and more.
buyer: admiral.digital
admiral.digital is a marketing technology consultancy in Malaysia. admiral.digital makes marketing technology more accessible to help brands grow. They offer services for product development, customer experience, data management, branding, SEO, content, performance marketing, and more. "
target: Fresh Sports Group
Fresh Sports Group (FSG) is a Malaysia-based marketing technology company. FSG connects technology, data and marketing to help sports brands drive better customer experiences and grow their bottom line. Their services include SEO, brand design, content creation, performance marketing, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2020 via BNC Analysis

Kelliher Samets Volk, acquired Kelliher Samets Volk

synopsis: Four long-time employees have purchased independent advertising and marketing agency Kelliher Samets Volk after four decades under the same ownership. The buyout was led by Managing Director Erin Fagnant, Chief Creative Officer Kevin Willard, Chief Strategy Officer Tucker Wright and Director of Client Services Rachel Gage.
buyer: Kelliher Samets Volk
The buyout was led by KSV Managing Director Erin Fagnant, Chief Creative Officer Kevin Willard, Chief Strategy Officer Tucker Wright and Director of Client Services Rachel Gage. "
target: Kelliher Samets Volk
KSV is a full-service marketing and advertising agency specializing in sustainable energy. KSV partners with energy and sustainability services clients, building effective, data-driven marketing programs that deliver on business KPI’s and drive action towards a more sustainable future.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/31/2019 via Company Press Release

Infront Sports & Media AG, acquired Youthstream Media SA

synopsis: Infront, a leading sports marketing company managing a comprehensive portfolio of top properties, announced the acquisition of Youthstream, the owner of the exclusive television, marketing and global promotional rights to the Fédération Internationale de Motocyclisme (FIM) MXGP Motocross World Championship until the 2036 season.
buyer parent: Dalian Wanda Group Co., Ltd.
buyer: Infront Sports & Media AG
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. "
target: Youthstream Media SA
Youthstream is the company that manages the exclusive television, marketing and promotional worldwide rights of the Fédération Internationale de Motocyclisme (FIM) Motocross World Championship, the Monster Energy FIM Motocross of Nations, the FIM Women's Motocross World Championship, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/13/2016 via BNC Analysis

Santy Integrated, Inc., acquired S+L Communications

synopsis: S+L Communications, the Los Angeles-based, boutique agency that pioneered fashion and action sports PR on the west coast, was acquired by Santy, a full-service, integrated marketing communications firm based in Scottsdale, AZ. This allows both agencies to expand into new verticals and offer clients a full portfolio of advertising and PR services.
buyer: Santy Integrated, Inc.
Santy is a marketing communications agency offering branding, broadcast commercials, digital, social media, mobile, media planning/buying and public relations. Santy specializes in marketing to Gen X and Millennial Moms for multi-unit retail chains, consumer packaged goods and healthcare clients. "
target: S+L Communications
S+L Communications is a Los Angeles-based, boutique lifestyle public relations and marketing agency. They are storytellers, brand builders and strategic thinkers specializing in the fashion, footwear, accessories, action sports, and outdoor industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/13/2021 via BNC Analysis

Endurance Zone, acquired CyclingHub

synopsis: Endurance Zone, a sports marketing company in the UK, has acquired CyclingHub, a cycling media and sports marketing business in the UK. CyclingHub creates successful marketing solutions to help businesses progress and build their brand. They offer services for social media management, content creation, and athlete management.
buyer: Endurance Zone
Endurance Zone is a sports marketing company in the UK that connects brands with consumers in innovative ways. Endurance Zone operates the largest sports reward platform in the world. Their platform offers hundreds of sports-related rewards, including clothing, gear, tech, events, and more. "
target: CyclingHub
CyclingHub is a cycling media and sports marketing business in the UK. CyclingHub creates successful marketing solutions to help businesses progress and build their brand. They offer services for social media management, content creation, and athlete management.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via PR Web

NPD Group, Inc., purchased POS Sports and Outdoor Tracking Business from SSI Data

synopsis: The NPD Group has acquired SportsOneSource, LLC's (SOS) assets relating to the company’s SSI Data POS Sports and Outdoor tracking business, which provides weekly sports and outdoor retail POS data analytics to the global active lifestyle retail market.
buyer: NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help their clients grow their businesses in a changing world. Over 2000 companies worldwide rely on them to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. "
seller parent: SportsOneSource Group
seller: SSI Data
SSI Data's POS Sports and Outdoor tracking business provides weekly sports and outdoor retail POS data analytics to the global active lifestyle retail market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2012 via BusinessWire

Brand Affinity Technologies, purchased Fan Photography Business from Printroom, Inc.

synopsis: Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, has acquired the fan photography business and intellectual property of Printroom, Inc., one of the nation’s leading online fan and professional photography services platforms for sporting and entertainment events.
buyer: Brand Affinity Technologies
Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. "
seller: Printroom, Inc.
Printroom is the market leader in providing high-value, fan photo engagement solutions to over 50 professional sports properties, sports teams, and event promoters. Printroom’s fan photography division directly engaged with and photographed over 10 million U.S. fans in 2011.
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 1/19/2016 via Company Press Release

VerticalScope Inc., acquired Second Media

synopsis: VerticalScope Inc., a leading Internet media company providing detailed coverage and analysis of the Technology, Automotive, and Sports vertical markets, has acquired Second Media Inc., a company that provides marketers a transparent and efficient channel to reach outdoor, hunting, and shooting sports enthusiasts.
buyer parent: Torstar Corporation
buyer: VerticalScope Inc. (TSX:FORA:$63.87)
VerticalScope is a leading Internet media company providing detailed coverage and analysis of the Technology, Automotive, and Sports vertical markets. Their network of industry web portals, and online communities reach over five million enthusiasts and decision makers each month. "
target: Second Media
Second Media partners with premium publishers to create a network that allows agencies and advertisers to efficiently and effectively target audiences on contextually relevant websites. They focus on providing marketers an efficient channel to reach outdoor, hunting, and shooting sports enthusiasts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/7/2014 via PR Newswire

Kroenke Sports & Entertainment, LLC, acquired InterMedia Outdoors

synopsis: Kroenke Sports & Entertainment, LLC ("KSE") announced that it has acquired InterMedia Outdoors Holdings, Inc., (InterMedia Outdoors) from InterMedia Partners VII, L.P., a private equity investment fund. InterMedia Outdoors' assets include Sportsman Channel, 15 outdoor magazines, and 17 top websites, as well as television production operations.
buyer: Kroenke Sports & Entertainment, LLC
Kroenke Sports & Entertainment is one of the world's leading ownership, entertainment and management groups. As owners and operators of Pepsi Center, the Paramount Theatre, Dick's Sporting Goods Park, and various sports teams, KSE's sports and entertainment assets are second to none. "
target parent: InterMedia Partners
target: InterMedia Outdoors
InterMedia Outdoors, Inc. is a multimedia company serving outdoors enthusiasts in the United States, with the largest network of websites dedicated to the hunting, shooting and fishing category.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2022 via BNC Analysis

Together Group Holdings PLC, acquired Hot Pot China

synopsis: Together Group, a global group of agencies focused on the luxury and lifestyle sectors, has acquired Hot Pot China, a digital-marketing specialist with offices in London and Shanghai. Hot Pot China, which has clients including Liberty, Fortnum & Mason, and LaPerla, will help Together Group clients with entry into and growth in the mainland market.
buyer: Together Group Holdings PLC
Together Group is the entrepreneurial Strategy, eCommerce & Digital-Experiences Powerhouse for Fashion, Beauty, Luxury-Lifestyle & Premium Consumer Brands. They unite the best-of-breed founder-led strategy consultancies, agencies and technology providers. "
target: Hot Pot China
Hot Pot China is a digital-marketing specialist with offices in London and Shanghai. Its holistic approach allows Hot Pot China to lead its retail, beauty and sports clients to deliver excellence across all channels - ecommerce, social, digital and offline.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2022 via BNC Analysis

Iervolino & Lady Bacardi Entertainment SpA, will acquire SoBe Sport S.r.l.

synopsis: Film and TV production company ILBE (Iervolino and Lady Bacardi Entertainment) has signed an agreement to acquire a 60% stake in SoBe Sport S.r.l., a leading sports communication and marketing company for professional athletes and coaches.
buyer: Iervolino & Lady Bacardi Entertainment SpA (BIT:IE:$157.29)
Iervolino & Lady Bacardi Entertainment is a global production company specialized in cinema and television content production for the international market. "
target: SoBe Sport S.r.l.
SoBe Sport S.r.l. is a leading sports communication and marketing company for professional athletes and coaches. SoBe Sport provides sponsorship and image rights management, brand identity, social media and marketing, web design, communication and press office services.
price ($mm)
$1.42*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/28/2021 via BNC Analysis

Endeavor, LLC, will acquire Mailman Group

synopsis: Endeavor agreed to acquire sports digital agency Mailman Group. Launched in 1999, Mailman was an early pioneer for media and advertising in China through postcards but has since established an international footprint through its digital services for global sports organizations. 
buyer parent: SilverLake
buyer: Endeavor, LLC (NYSE:EDR:$5,077.71)
Endeavor is a global leader in entertainment, sports and fashion operating in more than 30 countries. Endeavor specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management. "
target: Mailman Group
Launched in 1999, Mailman was an early pioneer for media and advertising in China through postcards but has since established an international footprint through its digital services for global sports organizations.
price ($mm)
$60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/16/2020 via BNC Analysis

Fanatics, Inc., acquired WinCraft

synopsis: Fanatics, the global leader in licensed sports merchandise, has acquired WinCraft, a leading manufacturer of licensed and promotional products for retailers, professional sports teams, concessionaires, colleges, businesses, distributors, and schools. WinCraft has licenses for all leagues and offers custom products for local teams.
buyer: Fanatics, Inc.
The global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Fanatics sells the largest collection of timeless merchandise. "
target: WinCraft
WinCraft is a leading manufacturer of licensed and promotional products for retailers, professional sports teams, concessionaires, colleges, businesses, distributors, and schools. WinCraft offers a vast array of products. They have licenses for all leagues and offers custom products for local teams.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/5/2020 via Los Angeles Times

CAA Sports, acquired Kauffman Sports Management Group

synopsis: Creative Artists Agency said Monday that its CAA Sports division acquired Kauffman Sports Management Group, an L.A.-based firm that represents NBA executives, as well as NBA and NCAA basketball coaches. They specialize in career management, contract strategy, PR, marketing, social media planning and more.
buyer parent: Creative Artists Agency
buyer: CAA Sports
Creative Artists Agency LLC or CAA is an American talent and sports agency based in Los Angeles, California. It is regarded as a dominant and influential company in the talent agency business and manages numerous clients. "
target: Kauffman Sports Management Group
Kauffman Sports Management Group (KSMG) is a full service sports management agency focusing on the representation of NBA front office executives and NBA and NCAA basketball coaches. They specialize in career management, contract strategy, PR, marketing, social media planning and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/18/2019 via PR Newswire

Legends, will acquire MainGate Inc.

synopsis: Legends, a leading global experiential agency with three best-in-class divisions, Global Planning, Global Sales and Hospitality, announced the acquisition of MainGate LLC, the premier event retail and merchandise company. MainGate provides custom merchandise marketing solutions through event retail, team stores and e-commerce platforms.
buyer: Legends
Legends is a holistic experiential services agency that has three core divisions: Global Planning, Global Sales, and Hospitality. They offer their clients and partners a 360 degree platform to elevate their brand and execute their vision. "
target: MainGate Inc.
MainGate is a turn-key provider of merchandising and marketing solutions for its professional, collegiate and sports associations clients. From concept to delivery, MainGate designs solutions to fit each partner's needs across event retail, team stores, e-commerce platforms and custom merchandising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2018 via PR Web

Patron Technology, acquired FISH Technologies

synopsis: Patron Technology, an industry-leading live event technology company, announced it has acquired FISH Technologies, a leading provider in experiential marketing for sports and brands. With FISH, pioneering event organizers can register fans, enhance fan experiences, and provide frictionless sponsor engagement.
buyer: Patron Technology
Patron Technology enables live event organizers to create better, more customized experiences for their ticket buyers and deeper, more profitable relationships with their sponsors through an integrated, industry-leading event technology solution. "
target: FISH Technologies
FISH Technologies is a leading provider in experiential marketing for sports and brands. With FISH, pioneering event organizers can register fans, enhance fan experiences, and provide frictionless sponsor engagement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/21/2018 via Company Press Release

Canadian Soccer Business, acquired Stadium Digital

synopsis: Canadian Soccer Business (CSB), a sports enterprise that represents premier soccer properties in Canada, has acquired Stadium Digital, a full service digital media company and Canada’s leading fan engagement platform provider. Stadium Digital creates media solutions and technology products in the areas of sponsorship, fan engagement and more.
buyer parent: Canadian Premier League
buyer: Canadian Soccer Business
Canadian Soccer Business (CSB) is a sports enterprise that represents premier soccer properties in Canada. This includes representation for all corporate partnerships and broadcast rights related to Canada Soccer’s core assets including its national teams. "
target: Stadium Digital
Stadium Digital is a full service digital media company and Canada’s leading fan engagement platform provider. Stadium Digital creates and manages media solutions and technology products in the areas of sponsorship, fan engagement, ticketing and e-commerce.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via PE Hub

MarketCast, acquired Turnkey Intelligence

synopsis: MarketCast Group, a global leader in the consumer insights industry, has acquired Turnkey Intelligence, a preeminent sports research and advisory firm. Turnkey Intelligence has been providing best-in-class research, consulting, and analytics for more than 20 years, offering a full suite of data-driven services to hundreds of sports clients.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target parent: Turnkey Sports & Entertainment
target: Turnkey Intelligence
Turnkey Intelligence offers customized, informed, and actionable solutions to a wide range of sports, live event, agency, and brand-side clients. Turnkey Intelligence’s self-service platform – Audience Portal – is used and trusted by hundreds of sports teams of all sizes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/12/2018 via Company Press Release

SKIYAKI Inc., will acquire SEA Global Co., Ltd.

synopsis: SKIYAKI Inc., a Japanese company that offers internet entertainment content services, will acquire SEA Global Co., Ltd., a marketing company in Japan. SEA Global help sports team create websites and mobile sites. The company works with a variety of sports, including soccer, kendo, volley ball, table tennis, rugby, and badminton.
buyer: SKIYAKI Inc. (TSE:3995:$26.51)
SKIYAKI Inc. offers internet entertainment content services. They are a pioneer in FanTech for planning and managing the fan clubs of artists. Their SKIYAKI EXTRA platform allows companies to easily create and deploy an official fan website that allows fans to book tickets for events. "
target: SEA Global Co., Ltd.
SEA Global is a marketing company in Japan. The company works with a variety of sports, including soccer, kendo, volley ball, rugby, and more. They help sports team create websites and mobile sites. SEA Global also publishes a magazine focused on baseball and provides athlete management services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/24/2018 via BNC Analysis

YouGov plc, acquired SMG Insight

synopsis: Market research and data analytics group YouGov PLC that it has acquired UK sports research agency SMG Insight Ltd. YouGov currently owns 20% stake in SMG Insight and will buy the remaining 80% stake from Frank Saez, the founder and managing director of SMG Insight.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: SMG Insight
UK-based SMG Insight Ltd is a sports research agency. Founded in 2010, SMG Insight is the sports, sponsorship and entertainment research company in partnership with YouGov, the pioneering online market research company.
price ($mm)
$28*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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