Like DMP and DSP

announced 4/24/2019 via BNC Analysis

Zeta Global, will purchase DMP and DSP from Sizmek Inc

synopsis: Sizmek will sell its demand-side platform (DSP) and Rocket Fuel's data management platform (DMP) to Zeta Global. Sizmek provides solutions that enable data, media, and creativity to work together. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
buyer: Zeta Global
Zeta Global aims to help solve CMOs’ most challenging problems across the customer lifecycle – acquire new customers at scale, grow their value over time and keep them longer. Clients get access to Zeta’s people-based signal data, AI-driven technology and world-class services to improve performance."
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/13/2021 via GlobeNewswire

MediaOcean, will acquire Flashtalking

synopsis: Mediaocean will acquire UK-based Flashtalking, the leading independent ad management platform. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalization, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the mission-critical platform for omnichannel advertising. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. "
target parent: TA Associates
target: Flashtalking
Flashtalking is the leading global independent primary ad server and analytics technology company. They use data to personalize advertising in real-time, independently analyze its effectiveness and enable optimization that drives better engagement and return on spend for sophisticated global brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/25/2018 via BNC Analysis

Oracle Corporation, will acquire Grapeshot

synopsis: Oracle, a global provider of enterprise cloud computing, will acquire Grapeshot, a global provider of Contextual Intelligence Solutions that empower companies to transform digital data assets into actionable insights. Grapeshot’s platform enables brands to drive marketing and advertising decisions that allow them to reach more relevant audiences.
buyer: Oracle Corporation (ORCL:$41,399.00)
Oracle, a global provider of enterprise cloud computing, is empowering businesses of all sizes on their journey of digital transformation. Oracle Cloud provides leading-edge capabilities in software as a service, platform as a service, infrastructure as a service, and data as a service. "
target: Grapeshot
Grapeshot is the global leader in providing Contextual Intelligence Solutions that empower companies to transform digital data assets into actionable insights. Leading brands utilize Grapeshot’s platform to drive marketing and advertising decisions that allow them to reach more relevant audiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/21/2012 via BusinessWire

SAS Institute Inc., acquired aiMatch

synopsis: SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides cloud-based ad server technology to help publishers sell and manage online ad inventory. aiMatch customers include APN Digital, Photobucket, Pinger and Popcornflix.
buyer: SAS Institute Inc.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. "
target: aiMatch
aiMatch is an intelligent cloud-based ad serving platform that aggregates all of your data sets and includes smart forecasting and fulfillment tools, along with accurate business intelligence in one easy-to-use solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/3/2011 via PR Newswire

comScore Networks, Inc., will acquire AdXpose

synopsis: comScore, Inc., a leader in measuring the digital world, announced a definitive agreement to acquire AdXpose®, the market-leading verification and optimization company. AdXpose provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns.
buyer: comScore Networks, Inc. (SCOR:$360.47)
comScore, Inc. is a global leader in measuring the digital world and preferred source of digital business analytics. It provides data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising, and much more. "
target: AdXpose
AdXpose® is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns.
price ($mm)
$15
rev ($mm)
$4
EBITDA ($mm)
EV / rev
4.8x
EV / EBITDA
announced 6/3/2021 via BusinessWire

Skillz, will acquire Aarki

synopsis: Skillz, the leading mobile games platform bringing fair and fun competition to players worldwide, will acquire Aarki, a leading technology-driven marketing platform. The acquisition will broaden Skillz’s footprint across the expanding mobile gaming industry by combining its competitive platform with Aarki’s advanced advertising capabilities.
buyer: Skillz (SKLZ:$270.23)
Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. "
target: Aarki
Aarki helps brands grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. To drive performance, Aarki activates its data assets through proprietary machine learning algorithms and engages users in real time with personalized creative.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2021 via PR Web

Peach Video, acquired Advalidation AB

synopsis: Peach, a global leader in video advertising workflow and delivery, has acquired Sweden-based Advalidation, a SaaS product focused on improving ad experience and compliance. The acquisition is a strategic move that enables Peach to empower publishers and media owners to streamline complex ad workflows.
buyer parent: Inflexion Private Equity Partners LLP
buyer: Peach Video
UK-based Peach radically simplifies and automates video advertising workflow connecting creative with media. Peach improves the effectiveness and efficiency of video campaigns across TV, social media and online, helping advertisers reach billions of consumers in over 100 countries. "
target: Advalidation AB
Based in Sweden, Advalidation is a SaaS product focused on improving ad experience and compliance. Advalidation automates testing of VAST tags, digital video and display ads, all through an accessible, easy to use interface.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/12/2021 via BusinessWire

Synacor, Inc. will be merged with Centre Lane Partners, LLC,

synopsis: Synacor, Inc., a leading provider of cloud-based Collaboration and Identity Management software and services serving global enterprises, video, internet, and communications providers, and governments, will merge with Centre Lane Partners, LLC, a New York-based private investment firm.
buyer: Centre Lane Partners, LLC
Centre Lane is a private investment firm that invests in the equity and debt of middle market companies in North America. Centre Lane employs a flexible strategy that approaches situations with a solutions orientation, and seeks to partner with strong management teams. "
target: Synacor, Inc. (SYNC:$84.09)
Synacor is a cloud-based software and services company serving global video, internet and communications providers, device manufacturers, governments and enterprises. Synacor’s mission is to enable its customers to better engage with their consumers.
price ($mm)[EV]
$91 [$93]
rev ($mm)
$84
EBITDA ($mm)
$4
EV / rev
1.1x
EV / EBITDA
21.8x
announced 2/10/2021 via PR Newswire

Sharethrough will be merged with District M,

synopsis: Sharethrough, one of the world's largest ad exchanges, will merge with Montreal-based District M, a leading global programmatic advertising exchange. The merger will create one of the largest independent omnichannel ad exchanges in the world, anchored in a user-centric, respectful, quality-first approach to digital advertising.
buyer: District M
District M is a leading global programmatic advertising exchange with efficient solutions, facilitating inventory transactions between advertisers and publishers. District M continuously drives innovation with its proprietary technologies on the supply side and the demand side. "
target: Sharethrough
Sharethrough is one of the largest ad exchanges, with direct connections to every major Demand Side Platform and over 12k publisher websites. Their technology enhances every impression by rendering a higher-performing banner, video, or native ad that dynamically fits into any placement on any site.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/26/2020 via BNC Analysis

Loblaw Media, acquired EyeReturn Marketing

synopsis: Loblaw Companies Limited, Canada's food and pharmacy leader and the nation's largest retailer, has acquired Toronto-based Eyereturn Marketing Inc., a marketing company that improves the way brands connect with their customers online. The transaction complements and strengthens Loblaw Media, the company's full-service digital marketing agency.
buyer parent: Loblaw Companies Limited
buyer: Loblaw Media
Canada-based Loblaw Media offers a new way to plan and deliver meaningful and smart digital advertising to help consumer brands more effectively reach customers. Loblaw Media uses transaction-based insights from their online and bricks and mortar stores to target and measure campaign effectiveness. "
target parent: Torstar Corporation
target: EyeReturn Marketing
Toronto-based Eyereturn Marketing improves the way brands connect with their customers online. Its proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/31/2019 via BNC Analysis

Amazon.com, Inc., will purchase Ad Server and DCO Business from Sizmek Inc

synopsis: Amazon has agreed to buy part of ad tech company Sizmek, including its Ad Server and Dynamic Creative Optimization, which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
buyer: Amazon.com, Inc. (AMZN:$419,130.00)
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want—low prices, vast selection, and convenience—Amazon continues to grow and evolve as a world-class e-commerce platform. "
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
The acquisition includes the Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/24/2019 via BNC Analysis

Mail.Ru LLC, acquired NativeRoll

synopsis: Mail.ru Group acquired 50.83% of the developer of video advertising platform Nativeroll. Nativeroll allows users to place blocks with video ads in four formats within the content on sites of more than 100 premium publishers.
buyer: Mail.Ru LLC (LSE:MAIL:$1,350.66)
Russia's Mail.Ru Group develops Internet communications and entertainment services globally. The company operates Russian language social networks Vkontakte (VK), Odnoklassniki (OK) and Moi Mir (My World), and instant messenger services; Agent Mail.Ru and ICQ. "
target: NativeRoll
Nativeroll is a video advertising platform in premium content that allows users to place blocks with video ads in four formats within the content on sites of more than 100 premium publishers. According to its own data, the monthly audience reach is 75 million users.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2019 via Company Press Release

Walmart Media, will acquire Polymorph Labs

synopsis: Walmart Media Group will be acquiring Polymorph Labs, a Silicon Valley-based advertising startup. Polymorph’s technology, which includes a high-speed ad server, a self-serve interface and server-side header bidding, will make advertising with Walmart easier for thousands of brands while delivering more relevant digital ads to consumers.
buyer parent: Walmart
buyer: Walmart Media
Walmart Media Group sits at the intersection of content and commerce, allowing brands to influence up to 150 million Walmart customers each week―at every point along their purchase journey. With Walmart, brands can connect their marketing activities to actual purchases, both online and in store. "
target: Polymorph Labs
Polymorph is a white label monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences. Polymorph allows them to define their own branded ad experiences, leverage data to target users across devices, and manage and deliver campaigns from demand sources.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2018 via Company Press Release

ConversionPoint Technologies, will acquire Inuvo, Inc.

synopsis: Inuvo, Inc., a provider of artificial intelligence technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company.
buyer: ConversionPoint Technologies
ConversionPoint Technologies Inc. is a high-growth, eCommerce technology platform that empowers direct-to-consumer performance marketing. The company’s technology suite include a media optimization solution to optimize ad purchases and lower customer acquisition costs, and a CRM platform "
target: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo, Inc. is a market leader in artificial intelligence, aligning brand strategy with consumer intent. This patented IntentKey artificial intelligence technology leverages contextually-based machine learning algorithms that mirror the way the human brain instantly associate ideas and emotions.
price ($mm)
$76
rev ($mm)
$84
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
announced 6/4/2018 via GlobeNewswire

Vista Equity Partners, will acquire Integral Ad Science, Inc.

synopsis: Integral Ad Science, a global software company that empowers the advertising industry with ad effectiveness solutions, announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
buyer: Vista Equity Partners
Vista Equity Partners is a leading private equity firm focused on investing in software and technology-enabled businesses. With over $31 billion in cumulative capital commitments, Vista seeks to partner with world-class management teams looking to reach their full potential. "
target: Integral Ad Science, Inc. (:$299.35)
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/22/2017 via BNC Analysis

S4M (Success for Mobile), acquired NetADge

synopsis: Mobile ad tech company S4M (Success for Mobile) has acquired Netadge, a mobile first demand side platform (DSP), to strengthen its ‘offerings in the programmatic industry’ and grow its research and development team to over 50 engineers.
buyer: S4M (Success for Mobile)
S4M (Success for Mobile) is an innovative mobile advertising company, and the only technology platform today with MRC (Media Rating Council) accreditations for post-ad measurements in mobile browsers and apps. "
target: NetADge
Netadge is a mobile first demand side platform (DSP), founded in France in 2003. NetADge allows its clients to build all kind of performing campaigns: branding, promotion, drive to install, drive to store, click to call… including rich media and video, as well as native ads formats.
price ($mm)
rev ($mm)
$4
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 8/3/2016 via GlobeNewswire

Vector Capital, will acquire Sizmek Inc

synopsis: Sizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital, a technology-focused private equity firm, under which an affiliate of Vector will acquire Sizmek.
buyer: Vector Capital
Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. Vector identifies and pursues these investments in both the private and public markets. "
target: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has pioneered industry firsts in digital, including rich media, video and online targeted advertising across several channels.
price ($mm)[EV]
$114 [$77]
rev ($mm)
$185
EBITDA ($mm)
$9
EV / rev
0.4x
EV / EBITDA
8.8x
closed 7/27/2016 via BNC Analysis

Taboola, acquired ConvertMedia

synopsis: Taboola, the leading discovery platform, has acquired ConvertMedia, a company that enables publishers to strike an ideal balance between revenue goals, the exposure they afford advertisers and how they engage consumers.
buyer: Taboola (TBLA:$1,188.89)
Taboola is the leading discovery platform, serving 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. "
target: ConvertMedia
As an outstream video SSP, ConvertMedia enables publishers to strike an ideal balance between revenue goals, the exposure they afford advertisers and how they engage consumers. Publishers use ConvertMedia’s Breakthrough Video gallery to expand their supply of quality video ad inventory.
price ($mm)
rev ($mm)
$50
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/16/2016 via BNC Analysis

Samsung Electronics Co., Ltd., acquired AdGear Technologies, Inc.

synopsis: Samsung, the electronics manufacturer has confirmed its acquisition of AdGear, a Canadian demand-side platform and ad server with roots in agency-serving tools.
buyer: Samsung Electronics Co., Ltd. (KOSE:A005930:$216,088.25)
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. "
target: AdGear Technologies, Inc.
AdGear is a Canadian demand-side platform and ad server with roots in agency-serving tools. AdGear’s stack includes a DSP for media agencies called AdGear Trader, a data management platform and a publisher/advertiser-focused ad server.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2015 via PR Newswire

GroupM, acquired The Exchange Lab

synopsis: WPP's GroupM, the world's leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab is powered by Proteus, a creative and innovative trading platform which is integrated into demand side platforms.
buyer parent: WPP Group, plc
buyer: GroupM
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. "
target parent: BGF Fund
target: The Exchange Lab
The Exchange Lab is one company connected to the world's largest programmatic digital media marketplace. Their multi-platform solution unifies all of the top demand side platforms, marketing technologies and exchanges into a touch-point that drives the highest efficiency for advertisers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/31/2019 via BNC Analysis

O3 Industries, acquired Peer39 by Sizmek

synopsis: O3 Industries, a private investment company bringing operational expertise to their investments, has acquired Peer39 from Sizmek. Peer39’s pre-bid solution harnesses the power of AI to efficiently buy advertising across a diverse, constantly changing pool of content.
buyer: O3 Industries
O3 Industries is a private investment company bringing operational expertise to their investments. They build platforms around difficult and complex situations, creating businesses that can withstand the test of time. "
target parent: Sizmek Inc
target: Peer39 by Sizmek
With Peer39’s pre-bid solution, clients harness the power of AI to buy efficiently across a diverse, constantly changing pool of content. Its post-buy reporting provides users with fully transparent visibility into campaign viewability, verification, and performance.
price ($mm)
$18
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/31/2019 via BNC Analysis

Amazon.com, Inc., will purchase Ad Server and DCO Business from Sizmek Inc

synopsis: Amazon has agreed to buy part of ad tech company Sizmek, including its Ad Server and Dynamic Creative Optimization, which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
buyer: Amazon.com, Inc. (AMZN:$419,130.00)
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want—low prices, vast selection, and convenience—Amazon continues to grow and evolve as a world-class e-commerce platform. "
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
The acquisition includes the Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/24/2019 via BNC Analysis

Zeta Global, will purchase DMP and DSP from Sizmek Inc

synopsis: Sizmek will sell its demand-side platform (DSP) and Rocket Fuel's data management platform (DMP) to Zeta Global. Sizmek provides solutions that enable data, media, and creativity to work together. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
buyer: Zeta Global
Zeta Global aims to help solve CMOs’ most challenging problems across the customer lifecycle – acquire new customers at scale, grow their value over time and keep them longer. Clients get access to Zeta’s people-based signal data, AI-driven technology and world-class services to improve performance."
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2017 via Company Press Release

Sizmek Inc, acquired Rocket Fuel Inc.

synopsis: Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire, has completed the acquisition of Rocket Fuel Inc., an industry leading predictive marketing platform that uses AI to anticipate optimal consumer response to messaging.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has pioneered industry firsts in digital, including rich media, video and online targeted advertising across several channels. "
target: Rocket Fuel Inc. (FUEL:$446.69)
Rocket Fuel Inc. is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide.
price ($mm)[EV]
$127 [$150]
rev ($mm)
$447
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
announced 8/3/2016 via GlobeNewswire

Vector Capital, will acquire Sizmek Inc

synopsis: Sizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital, a technology-focused private equity firm, under which an affiliate of Vector will acquire Sizmek.
buyer: Vector Capital
Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. Vector identifies and pursues these investments in both the private and public markets. "
target: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has pioneered industry firsts in digital, including rich media, video and online targeted advertising across several channels.
price ($mm)[EV]
$114 [$77]
rev ($mm)
$185
EBITDA ($mm)
$9
EV / rev
0.4x
EV / EBITDA
8.8x
announced 11/12/2015 via BusinessWire

Sizmek Inc, will acquire PointRoll, Inc.

synopsis: TEGNA Inc., a company with a portfolio of media and digital businesses, announced it has sold PointRoll to Sizmek, an open ad management company. PointRoll's rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. "
target parent: TEGNA Inc.
target: PointRoll, Inc.
PointRoll offers a solution to the limited performance of standard banner ads by effectively bringing a mini Web site to the user without requiring a click. PointRoll’s rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via GlobeNewswire

Sizmek Inc, acquired StrikeAd

synopsis: Sizmek Inc., a leading open ad management platform company for multiscreen campaigns, announced the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform. The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most effective Mobile advertising campaigns on a global scale.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. "
target: StrikeAd
StrikeAd is the leader in programmatic advertising across multiple devices. StrikeAd combines the huge reach of leading SSPs with best in class mobile DMP audience data and our advanced predictive modelling to deliver unparalleled insight and superior ROI.
price ($mm)[EV]
$9.50 [$11.70]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/11/2014 via GlobeNewswire

Sizmek Inc, acquired Aerify Media

synopsis: Sizmek Inc., a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, announced the acquisition of Aerify Media, a company specializing in mobile tracking and retargeting.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. "
target: Aerify Media
Aerify Media is a company specializing in mobile tracking and retargeting. The Aerify platform is a flexible, robust marketing technology solution that allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source.
price ($mm)
$6.25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/24/2019 via BNC Analysis

Zeta Global, will purchase DMP and DSP from Sizmek Inc

synopsis: Sizmek will sell its demand-side platform (DSP) and Rocket Fuel's data management platform (DMP) to Zeta Global. Sizmek provides solutions that enable data, media, and creativity to work together. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
buyer: Zeta Global
Zeta Global aims to help solve CMOs’ most challenging problems across the customer lifecycle – acquire new customers at scale, grow their value over time and keep them longer. Clients get access to Zeta’s people-based signal data, AI-driven technology and world-class services to improve performance."
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2017 via PR Newswire

Zeta Global, acquired Disqus Inc.

synopsis: Zeta Global, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, has acquired Disqus, an audience engagement platform used by 4 million publishers. Disqus helps publishers build audiences through its platform by giving them tools to interact with their readers.
buyer: Zeta Global
Zeta Global is a data-driven marketing technology company. Their SaaS-based ZetaHub platform helps the world's leading brands acquire, retain and grow customer relationships through actionable data, advanced analytics, and machine learning. "
target: Disqus Inc.
Disqus is a leading audience engagement platform used by 4 million publishers, these include The Atlantic, Destructoid, Spoiler TV, TMZ, and more. Disqus helps independent publishers build audiences through its platform by giving them tools to interact with their readers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/18/2017 via PR Newswire

Zeta Global, acquired Boomtrain

synopsis: Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced that it has acquired Boomtrain, a machine learning driven marketing technology platform that uses AI to drive personalized messaging across all digital touchpoints.
buyer parent: Investcorp
buyer: Zeta Global
Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud and professional services help 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. "
target: Boomtrain
Boomtrain is the only scalable marketing platform with artificial intelligence at its core, enabling brands to better understand and communicate with their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/1/2016 via BusinessWire

Zeta Interactive Corporation, acquired Acxiom Impact

synopsis: Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, announced that it has acquired Acxiom's award-winning email services unit, Acxiom Impact. Acxiom Impact enable brands and agencies to connect with people across channels.
buyer parent: Investcorp
buyer: Zeta Interactive Corporation
Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. "
target parent: Acxiom Corporation
target: Acxiom Impact (ACXM:$867.99)
With a focus on the consumer experience and marketing optimization, Acxiom Impact delivers billions of highly targeted emails per year, manage thousands of terabytes of data for their clients, and provide big brands with the confidence, scale and accountability needed to win in fast-moving markets.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/3/2015 via PR Newswire

Zeta Interactive Corporation, acquired eBay Enterprise CRM

synopsis: Zeta Interactive, the big data and analytics company that helps leading brands acquire, retain and grow customers, announced it has acquired eBay Enterprise's CRM division, which includes businesses that are leaders in the data-driven marketing stack, an enterprise-grade ESP, a robust data management product and an automated attribution solution.
buyer parent: Investcorp
buyer: Zeta Interactive Corporation
Zeta Interactive is a big data and analytics company that helps leading brands acquire, grow and retain customers. They use Big Data, advanced analytics and machine learning to power marketing programs for hundreds of Middle Market and Fortune 500 brands. "
target parent: eBay
target: eBay Enterprise CRM
eBay Enterprise's CRM division, which is headquartered in Burlington, MA, includes businesses that are recognized as leaders in the key elements of the data-driven marketing stack, an enterprise-grade ESP, a robust data management product and an automated attribution solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/22/2014 via PR Newswire

Zeta Interactive Corporation, acquired ClickSquared, Inc

synopsis: Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform.
buyer parent: Investcorp
buyer: Zeta Interactive Corporation
As a leading provider of integrated interactive services, Zeta Interactive helps today’s marketers realize the full potential of the Internet to build brands. Its services include Product Development, Email Marketing, Search Engine Marketing, SEO, Website Design & Development, and more. "
target: ClickSquared, Inc
ClickSquared is the premier provider of cross-channel marketing and email marketing services. Its innovative, cross-channel SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/9/2012 via Market Wire

PM Digital, purchased Digital Business from Zeta Interactive Corporation

synopsis: PM Digital announced the acquisition of the digital services business of Zeta Interactive, a New York-based full-service interactive marketing agency. The acquisition expands PM Digital's existing capabilities and provides access to an even deeper pool of talent and expertise across search, social, strategy and analytics.
buyer parent: Paradysz, Inc.
buyer: PM Digital
PM Digital, a digital business of Paradysz, Inc., specializes in Paid Search, SEO, Social Commerce, Display Advertising, Shopping Feed Management, Web Analytics and Creative. PM Digital is headquartered in New York, New York and also has offices in California, Arizona, and South Carolina. "
seller parent: Investcorp
seller: Zeta Interactive Corporation
As a leading provider of integrated interactive services, Zeta Interactive helps today’s marketers realize the full potential of the Internet to build brands. Its services include Product Development, Email Marketing, Search Engine Marketing, SEO, Website Design & Development, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/9/2012 via PR Newswire

Caivis Acquisition Corp, purchased Email, Data Warehouse, and Technology Units from Zeta Interactive Corporation

synopsis: Caivis Acquisition Corp. announced that it has acquired the Email, Data Warehouse, and Technology units of Zeta Interactive Corporation. This acquisition, which includes best of breed technology platforms, ZetaMail and Zeta Warehouse, extends Caivis' investments in the high-growth data-driven marketing sector.
buyer: Caivis Acquisition Corp
CAIVIS pursues acquisitions of small to mid size internet marketing and technology companies that are profitable and EBITDA positive. The firm is based in the historic Georgetown area of Washington, DC. "
seller parent: Investcorp
seller: Zeta Interactive Corporation
The acquisition includes best of breed technology platforms ZetaMail and Zeta Warehouse. ZetaMail's comprehensive solution, encompassing mobile and other interactive channels, is well-positioned to capitalize on the strong growth of digital, data-driven marketing campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2007 via Company Press Release

Zustek Corporation, acquired Adverb Media

synopsis: Zustek Corporation, a leading provider of email marketing communications solutions, has acquired Adverb Media, an award-winning interactive marketing, technology, and services agency. Adverb Media is comprised of DigitalGrit, a direct response and search marketing firm, Temel, a brand strategy and creative agency, and RelevantNoise™.
buyer parent: Investcorp
buyer: Zustek Corporation
Zustek is an industry leading email service provider, delivering email marketing software and services to world-class clients. Zustec works directly with their customers to create successful online marketing programs that will help increase revenue as well as build stronger customer relationships. "
target: Adverb Media
Adverb Media is a marketing technology and services company offering a uniquely broad set of services, from search engine marketing and optimization, to results-oriented design and development, to technology-based solutions that help global businesses stay ahead of the interactive curve.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/3/2007 via PR Newswire

Investcorp, acquired Zustek Corporation

synopsis: Zustek was acquired by Investcorp Technology Partners, a major private equity investor in small-and medium-sized technology businesses in North America and Europe. Zustek plans to pursue a series of acquisitions in the digital marketing industry.
buyer: Investcorp (BAX:INVCORP:$254.00)
Investcorp is a global investment group with offices in London, New York and Bahrain. The firm has five lines of business: private equity investment, global hedge fund, technology investment, real estate investment, and Gulf growth capital. "
target: Zustek Corporation
Zustek is an industry leading email service provider, delivering email marketing software and services to world-class clients. Zustec works directly with their customers to create successful online marketing programs that will help increase revenue as well as build stronger customer relationships.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/24/2019 via BNC Analysis

Zeta Global, will purchase DMP and DSP from Sizmek Inc

synopsis: Sizmek will sell its demand-side platform (DSP) and Rocket Fuel's data management platform (DMP) to Zeta Global. Sizmek provides solutions that enable data, media, and creativity to work together. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
buyer: Zeta Global
Zeta Global aims to help solve CMOs’ most challenging problems across the customer lifecycle – acquire new customers at scale, grow their value over time and keep them longer. Clients get access to Zeta’s people-based signal data, AI-driven technology and world-class services to improve performance."
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/20/2022 via BusinessWire

Medallia, will acquire Thunderhead Ltd.

synopsis: Medallia, Inc. will acquire UK-based Thunderhead, the leader in enterprise technology for real-time interaction management and journey orchestration. Thunderhead will strengthen Medallia’s ability to power individualized journeys and conversations at scale, across all online and offline channels.
buyer parent: Thoma Bravo, LLC
buyer: Medallia (MDLA:$495.90)
Medallia is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. "
target: Thunderhead Ltd.
Based in the UK, Thunderhead is leading the movement to transform customer engagement, enabling brands for the first time to understand each customer's intent and orchestrate individualized journeys for millions of customers across billions of touchpoints, seamlessly and in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/27/2021 via BNC Analysis

Cyberlux Corporation, acquired Kreatx SHPK

synopsis: Cyberlux Corporation, a trusted provider of Advanced Lighting Systems and Infrastructure Solutions, has acquired Kreatx SHPK, a developer of innovative software solutions in Albania. Kreatx provides efficient SaaS solutions for data management, E-Invoicing, CRM, digital archiving, document management, accounting, HR management and more.
buyer: Cyberlux Corporation (OTCPK:CYBL:$3.09)
Cyberlux Corporation is a trusted provider of Advanced Lighting Systems and Infrastructure Solutions for Military, Government and Commercial Organizations. Cyberlux produces light-weight, portable battery-powered advanced LED lighting systems for the Department of Defense. "
target: Kreatx SHPK
Kreatx is a developer of innovative software solutions in Albania. Kreatx provides efficient and accessible SaaS solutions for businesses in various industries. They offer software for data management, E-Invoicing, CRM, digital archiving, document management, accounting, HR management and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/7/2021 via PR Newswire

Lomotif, will acquire AdRizer

synopsis: ZVV Media Partners will acquire AdRizer, a leading publisher and analytics solution with a focus on revenue attribution. AdRizer will be integrated in the Lomotif platform for ad placement revenue similar to other technology platforms such as Google ad words and Facebook Ad Manager.
buyer parent: ZASH Global Media and Entertainment Corporation
buyer: Lomotif
Lomotif is the leading global video-sharing social networking platform that is democratizing video creation. Since its founding, Lomotif has been granted three technology patents uniquely focused on empowering creators to share and watch short videos with ease through remix and collaboration. "
target: AdRizer
AdRizer is an award-winning digital marketing firm. AdRizer's Cortex product is a low-cost, easy-to-implement SaaS solution that delivers rich, real-time attribution against a wide range of brand and publisher metrics like revenue by source, author, article, and conversion event.
price ($mm)
$108
rev ($mm)
$37
EBITDA ($mm)
EV / rev
2.9x
EV / EBITDA
announced 8/11/2021 via BusinessWire

Verint Systems Inc., will acquire Conversocial

synopsis: Verint, The Customer Engagement Company, will acquire Conversocial to expand the digital-first capabilities of its cloud platform. Conversocial is a software company that helps leading brands such as Google, Sephora, British Airways, and Hertz build and scale relationships via the personal touch and convenience of social messaging.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verinthelps the world’s most iconic brands – including over 85 of the Fortune 100 companies – build enduring customer relationships by connecting work, data, and experiences across the enterprise. "
target: Conversocial
Conversocial simplifies how brands communicate with their customers by combining human agents and bots in a single platform. The result; frictionless customer experiences throughout the customer lifecycle that enhance customer loyalty and drive revenue — at scale.
price ($mm)
$50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/21/2021 via BNC Analysis

Qualtrics, acquired usermind

synopsis: Experience management software giant Qualtrics has acquired Usermind, a Seattle marketing startup that helps companies acquire, retain, and service customers. Usermind is a leader in the “Journey Orchestration” market, which includes companies that help clients analyze customer relationships and facilitate relevant personalized communication.
buyer: Qualtrics (:$894.40)
Qualtrics, the world’s No. 1 Experience Management (XM) platform and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. "
target: usermind
Usermind empowers enterprises to actively shape customer experiences with the first real-time Experience Orchestration (XO) Platform. With Usermind’s XO Platform, enterprises can monitor customers and orchestrate 1:1 experiences across channels, systems, and teams.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2021 via GlobeNewswire

Technology Commerce Management, acquired Ninjaoutreach

synopsis: Technology Commerce Management (TCM) has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers.
buyer: Technology Commerce Management
Technology Commerce Management (TCM) delivers the eCommerce aggregator industry’s first predictive, AI-driven eCommerce performance optimization. "
target: Ninjaoutreach
NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/4/2021 via PR Newswire

Perimeter Technologies, Inc., purchased F.A.S.T. Friendly Automated Software Tool from Geo Net Pages, LLC

synopsis: Perimeter Technologies, a world leader in pet containment and related products, has acquired F.A.S.T. Friendly Automated Software Tool, a next-generation Customer Relationship Management (CRM) platform improving process management and communications, from Geo Net Pages. FAST uses cloud-based resources to provide lightning-fast responses.
buyer: Perimeter Technologies, Inc.
Perimeter Technologies, the global pet fence leader, is shaping the cloud-centric pet containment future with its technology. The company's mission is to be the containment partner of choice, protecting pets with products that are safer by design. "
seller: Geo Net Pages, LLC
F.A.S.T. Friendly Automated Software Tool is a next-generation Customer Relationship Management (CRM) platform that improves process management and communications. FAST uses cloud-based resources to provide lightning-fast responses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via BNC Analysis

Gorilla Corporation, acquired MarketingXpress

synopsis: Gorilla Corporation, a leader in global partner marketing technologies and services, announced they have acquired MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands.
buyer: Gorilla Corporation
Gorilla Corporation is a leading provider of vendor partner marketing technologies and services for the IT channel. Gorilla enables next-generation partnering and helps technology vendors build broad channel ecosystems and partner programs and ensure scalable revenue growth. "
target: MarketingXpress
MarketingXpress is a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress is one integrated environment for improving marketing, sales and partner development.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2021 via BNC Analysis

ChapsVision, acquired NP6 SAS

synopsis: ChapsVision is continuing its acquisitions as part of its external growth strategy with the acquisition of NP6. NP6 is the only French omnichannel marketing automation platform designed to increase customer engagement and loyalty.
buyer: ChapsVision
ChapsVision is a French company aiming to become the European leader in data analysis software solutions. ChapsVision enables government organizations and businesses to solve intelligence and data analysis problems using a powerful cognitive platform for analysts and business users. "
target parent: Groupe BPCE
target: NP6 SAS
NP6 is the only French omnichannel marketing automation platform designed to increase customer engagement and loyalty. From a single and intuitive interface, businesses can centralize their data, segment their audiences, and communicate with their customers.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 12/1/2020 via Company Press Release

Facebook, will acquire Kustomer

synopsis: Facebook will acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering, and delight its customers.
buyer: Facebook (FB:$94,399.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target: Kustomer
Kustomer is the world's top-rated customer experience CRM. With an advanced, AI-powered, omnichannel customer experience platform, Kustomer delivers a unified single view of the customer, automates manual tasks, and scales to deliver efficient and effortless experiences for businesses and consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/13/2020 via PR Newswire

Vista Equity Partners, will acquire Pipedrive

synopsis: Pipedrive, the leading CRM platform for sales and marketing teams, announced it has signed an agreement to receive a majority investment from Vista Equity Partners, a leading global investment firm focused on enterprise software, data and technology-enabled businesses.
buyer: Vista Equity Partners
Vista is a leading investment firm with more than $58 billion in cumulative capital commitments. Vista exclusively invests in enterprise software, data, and technology-enabled organizations across private equity, credit, public equity, and permanent capital strategies. "
target: Pipedrive
Pipedrive is the first CRM platform developed from the salesperson's point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals.
price ($mm)
$41
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/2/2020 via BusinessWire

Campaign Monitor, acquired Selligent Marketing Cloud

synopsis: CM Group, through its subsidiary Campaign Monitor Europe UK LTD, has acquired Selligent Marketing Cloud, an intelligent omnichannel marketing cloud platform based in Belgium. With the acquisition of Selligent, CM Group now serves businesses across all major global industries and segments, from enterprises to small businesses.
buyer parent: CM Group
buyer: Campaign Monitor
Campaign Monitor is a global technology company and provider of a powerful email marketing platform. With its drag-and-drop builder, visual journey designer, creative marketing strategies, and real-time performance metrics, Campaign Monitors has everything businesses need to succeed. "
target parent: HGGC, LLC
target: Selligent Marketing Cloud
Belgium-based Selligent is an intelligent omnichannel marketing cloud platform. The company's dynamic technology provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2020 via BusinessWire

Varicent Software Incorporated, acquired FunnelCake

synopsis: Varicent announced that it has acquired FunnelCake, a Revenue Operations Platform that helps customers drive efficient growth across sales, marketing, and customer success. From lead to revenue, FunnelCake enhances the CRM ecosystem to improve information.
buyer: Varicent Software Incorporated
Varicent helps clients accurately track, manage, and report on sales processes through the industry-leading Sales Performance Management (SPM) solution. "
target: FunnelCake
FunnelCake is a Revenue Operations Platform that helps customers drive efficient growth across sales, marketing, and customer success. From lead to revenue, FunnelCake enhances the CRM ecosystem to improve information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/1/2020 via Company Press Release

SAP SE, will acquire Emarsys

synopsis: SAP SE, the market leader in enterprise application software, announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers.
buyer: SAP SE (SAP:$32,136.42)
Germany-based SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Its machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. "
target: Emarsys
Emarsys is a leading omnichannel customer engagement platform provider that enables businesses to engage more effectively and more personally with their customers. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2020 via BNC Analysis

Zoovu, acquired SEMKNOX GmbH

synopsis: Zoovu, the global leader in conversational search and digital buying assistance, announced the acquisition of German-based data and semantic search experts SEMKNOX. Semknox’s enhanced data cleansing capabilities deliver 100% machine readable, structured data to drive the next generation of conversational search technology.
buyer: Zoovu
Zoovu is the global leader in conversational search and digital buying assistance. Zoovu helps increase sales with digital assistants for more than 2,500 companies worldwide. Zoovu is a leading SaaS provider and strategic partner with expertise in 1,000+ product categories in B2C and B2B. "
target: SEMKNOX GmbH
SEMKNOX is a German-based data and semantic search expert. Semknox’s enhanced data cleansing capabilities deliver 100% machine readable, structured data to drive the next generation of conversational search technology, improving keyword optimization, digital marketing, and virtual assistants.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/16/2020 via BNC Analysis

Efficy, acquired INES CRM

synopsis: INES CRM, one of the French cloud-based CRM pioneers, is joining the Efficy group. Founded in 1999 in Lyon, INES CRM publishes and integrates an open collaborative SaaS platform, serving business development and the entire customer journey. The Efficy group aims to represent 5% of the CRM market share on the European scene in four years.
buyer: Efficy
Founded in 2005 in Brussels, Efficy publishes a highly flexible CRM intended for medium and large accounts, and positions itself as a partner close to its customers. Already present in 7 European countries and leader in the Benelux, the Efficy group offers CRM solutions at the right price. "
target: INES CRM
Founded in 1999 in Lyon, INES CRM publishes and integrates an open collaborative SaaS platform, serving business development and the entire customer journey. This solution is particularly suitable for companies with 10 to 50 employees, wishing to quickly set up a personalized CRM solution.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/9/2020 via BNC Analysis

ClearCourse Partnership LLP, acquired FLG Business Technology Ltd

synopsis: ClearCourse, a partnership of innovative technology companies in the UK, has acquired FLG, a leading CRM platform in the UK. FLG's easy-to-use CRM allows businesses to manage 100,000s of leads and automate customer touchpoints without changing their sales process.
buyer parent: Aquiline Capital Partners
buyer: ClearCourse Partnership LLP
ClearCourse is a UK partnership of innovative technology companies providing membership software to groups, organisations and small businesses. Their companies help customers manage their members and clients, administer their business workflow, & automate their payment processes seamlessly. "
target: FLG Business Technology Ltd
FLG is a leading CRM platform in the UK. FLG's easy-to-use CRM allows businesses to manage 100,000s of leads and automate customer touchpoints without changing their sales process. Their platform helps businesses to become more efficient and lets their team focus on closing more sales.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/19/2020 via Company Press Release

BID Equity Advisory GmbH, acquired Infopark Group GmbH

synopsis: BID Equity, a private equity firm investing in software and technology businesses in Europe, has acquired a majority stake in Infopark Group, a German developer of content management systems (CMS). Infopark's Scrivito is a cloud-based JavaScript CMS for creating highly secure and maintenance-free websites, web applications, portals and apps.
buyer: BID Equity Advisory GmbH
Hamburg-based BID Equity is a private equity firm investing in software and technology businesses in Europe. BID Equity is a partner for entrepreneurs and management teams, believing that active ownership and operational value creation to help companies reach the next level of their development. "
target: Infopark Group GmbH
Infopark Group is a German developer of content management systems (CMS). Infopark's Scrivito is a cloud-based JavaScript CMS for creating highly secure and maintenance-free websites, web applications, portals and apps. They also offer a web-based CRM solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/12/2020 via Company Press Release

Cirrus Insight, acquired ZynBit

synopsis: ZynBit and Cirrus Insight, two of the most established firms in the Salesforce integration space, are now one product-centric company focused on building the best data-driven customer acquisition platform on the market. ZynBit is the best-rated Salesforce Email integration app on the AppExchange.
buyer: Cirrus Insight
Cirrus Insight was the first app to bring CRM into the Inbox for Google Apps users. Cirrus Insight has expanded from Gmail to Outlook, iOS, and Android, making over 70,000 business users smarter and more productive. "
target: ZynBit
ZynBit is the best-rated Salesforce Email integration app on the AppExchange. ZynBit is recognized for the stability, reliability, security, and speed of its Salesforce email & calendar integration with Outlook, and is trusted by some of the world’s largest financial institutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
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Ticker:
 
 
 
 
 
 
 
 
Outbrain Inc.
Outbrain Inc.
Outbrain is a leading recommendation platform for the open web. Their technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business.
year
2021
rev ($mm)
$971.40
EBITDA ($mm)
$51.78
EBIT ($mm)
$41.56
Net Income ($mm)
Employees
828
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Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2020
rev ($mm)
$232.73
EBITDA ($mm)
$2.29
EBIT ($mm)
($5.85)
Net Income ($mm)
Employees
884
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
2021
rev ($mm)
$224.38
EBITDA ($mm)
($2.45)
EBIT ($mm)
($26.35)
Net Income ($mm)
Employees
510
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
2016
rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
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Ticker: TSE:4180
 
 
 
 
 
 
 
 
Appier
Appier
Appier is a technology company in Taiwan that provides artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. Their AIXON platform uses machine learning and AI to turn data into insights to help businesses find and grow their target audience.
year
2020
rev ($mm)
$81.82
EBITDA ($mm)
EBIT ($mm)
($14.38)
Net Income ($mm)
Employees
492
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Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
year
2020
rev ($mm)
$43.81
EBITDA ($mm)
$11.42
EBIT ($mm)
$9.79
Net Income ($mm)
$8.60
Employees
232
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Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
year
2021
rev ($mm)
$7.98
EBITDA ($mm)
($2.04)
EBIT ($mm)
($2.19)
Net Income ($mm)
Employees
46
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Ticker: CRM
 
 
 
 
 
 
 
 
Salesforce.com, Inc.
Salesforce.com, Inc.
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device.
year
2021
rev ($mm)
$22,350.00
EBITDA ($mm)
$3,476.00
EBIT ($mm)
$949.00
Net Income ($mm)
$4,442.00
Employees
56606
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Ticker: PEGA
 
 
 
 
 
 
 
 
Pegasystems, Inc.
Pegasystems, Inc.
Pegasystems delivers business agility and empowers organizations to rapidly improve execution and seize new opportunities. Pegasystems is the recognized leader in business process management and is also ranked as a leader in customer relationship management software by leading industry analysts.
year
2020
rev ($mm)
$995.46
EBITDA ($mm)
($119.27)
EBIT ($mm)
($139.34)
Net Income ($mm)
Employees
5155
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2020
rev ($mm)
$232.73
EBITDA ($mm)
$2.29
EBIT ($mm)
($5.85)
Net Income ($mm)
Employees
884
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
2021
rev ($mm)
$224.38
EBITDA ($mm)
($2.45)
EBIT ($mm)
($26.35)
Net Income ($mm)
Employees
510
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Ticker: VELT
 
 
 
 
 
 
 
 
Velti plc
Velti plc
Velti is a global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices.
year
2011
rev ($mm)
$189.20
EBITDA ($mm)
($0.46)
EBIT ($mm)
($3.47)
Net Income ($mm)
Employees
1036
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
2016
rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
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Ticker: ENXTPA:ALBFR
 
 
 
 
 
 
 
 
Sidetrade SA
Sidetrade SA
Sidetrade is a SaaS pioneer, offering companies solutions for financial customer relationship management. Sidetrade combines its cloud computing technology, Sidetrade Network, with expert resources and best practice to create value for companies.
year
2020
rev ($mm)
$32.78
EBITDA ($mm)
$3.53
EBIT ($mm)
$3.44
Net Income ($mm)
$3.27
Employees
229
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Ticker: VERB
 
 
 
 
 
 
 
 
VERB Technology Company, Inc.
VERB Technology Company, Inc.
VERB Technology Company, Inc. is rapidly emerging as the market leader in interactive video data collection and analysis applications. VERB provides customer relationship management (CRM), lead generation, and video marketing software applications under the brand name TAGG.
year
2020
rev ($mm)
$10.36
EBITDA ($mm)
($16.68)
EBIT ($mm)
($17.93)
Net Income ($mm)
Employees
10
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Ticker: TSE:3999
 
 
 
 
 
 
 
 
KnowledgeSuite Inc.
KnowledgeSuite Inc.
Based in Japan, KnowledgeSuite offers SaaS software for SFA (sales support) / CRM (customer management).
year
2018
rev ($mm)
$7.93
EBITDA ($mm)
EBIT ($mm)
$0.63
Net Income ($mm)
$0.79
Employees
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Ticker: BLIN
 
 
 
 
 
 
 
 
Bridgeline Digital, Inc.
Bridgeline Digital, Inc.
Bridgeline Digital is developer of the award-winning iAPPS Web Engagement Platform and related interactive solutions. The iAPPS platform integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites or eCommerce web stores.
year
2021
rev ($mm)
$11.05
EBITDA ($mm)
$1.57
EBIT ($mm)
$0.66
Net Income ($mm)
Employees
39
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Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
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Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
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Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
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Ticker: ZEN
 
 
 
 
 
 
 
 
Zendesk
Zendesk
Zendesk provides a customer service platform designed to bring organizations and their customers closer together. With more than 60,000 paid customer accounts, Zendesk’s products are used by organizations in 150 countries and territories to provide support in more than 40 languages.
year
2021
rev ($mm)
$1,246.74
EBITDA ($mm)
($127.83)
EBIT ($mm)
($156.43)
Net Income ($mm)
Employees
5450
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Ticker: UCNN
 
 
 
 
 
 
 
 
UCN
UCN
UCN is the leading provider of all-in-one, off-premises contact handling services that improve the customer contact experience and the productivity of those handling the contacts.
year
2006
rev ($mm)
$82.80
EBITDA ($mm)
$0.99
EBIT ($mm)
($7.50)
Net Income ($mm)
Employees
181
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