Like Decision Insight

closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
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EBITDA ($mm)
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EV / EBITDA
announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/29/2014 via Company Press Release

GfK Group, acquired Cogenta Systems Ltd.

synopsis: GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. "
target: Cogenta Systems Ltd.
Cogenta is an industry pioneer in providing retail and pricing intelligence services, partnering with the biggest European retailers and brands. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/28/2014 via PR Web

reach | influence, acquired Penfield Consulting

synopsis: reach | influence, [ri], a leading marketing and analytics company and provider of shopper engagement strategies to the independent retail community, is pleased to announce a strategic acquisition of retail analytics firm Penfield Consulting.
buyer: reach | influence
reach | influence, is a marketing analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales. They provide services and insight to independent retailers, wholesalers and CPGs. "
target: Penfield Consulting
Penfield Consulting is a retail analytics firm. Penfield Consulting delivered advanced analytics to the largest of retailers including The Sports Authority, The Home Depot, Priceline.com, and others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/7/2014 via BNC Analysis

RDI Marketing Services, Inc., acquired Service Industry Research Systems, Inc.

synopsis: RDI, a world class outsourcer, is pleased to announce their most recent acquisition of SIRS, Inc. Service Industry Research Systems, Inc. (SIRS) is a marketing research firm that specializes in insights for the retail industry.
buyer: RDI Marketing Services, Inc.
RDI is a world class outsourcer that provides custom solutions (sales, customer service, marketing, technology) on an outsourced basis to help businesses operate their core business more effectively. RDI was established in 1978 and their corporate headquarters is located in Blue Ash, OH. "
target: Service Industry Research Systems, Inc.
Service Industry Research Systems, Inc. (SIRS) is a marketing research firm that specializes in insights for the retail industry. It offers Conusmer Service Industry companies tested, sales predictive tools to identify how to gain and maintain new and loyal customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 1/16/2014 via Company Press Release

IntelliShop, LLC, acquired STAR Shops, Training And Results, Inc.

synopsis: IntelliShop, a leading provider of customer experience research solutions to companies, and organizations across North America, announced that it is expanding its business serving owners and management companies with the client acquisition of Shops, Training And Results, Inc., a nationwide mystery shop, training, and consulting company.
buyer: IntelliShop, LLC
IntelliShop is the industry leader for the highest level of service to their clients, and exceptional quality, accuracy and integrity in the work they do. They help their clients to evaluate, understand and improve their customers’ experiences. "
target parent: MAG Multifamily Ancillary Group
target: STAR Shops, Training And Results, Inc.
STAR (Shops, Training And Results) is a nationwide mystery shop, training, and consulting company, that is highly specialized in providing customized performance-based mystery shop evaluations, and training programs for multifamily housing, retail, restaurants, and hospitality industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/16/2013 via Company Press Release

NPD Group, Inc., will acquire Leisure Trends Group

synopsis: The NPD Group, a global information company, has signed an agreement to acquire the retail sales tracking and consumer research businesses of Leisure Trends, the Boulder, CO-based leader in market research for the sports and recreation industries. The acquisition does not include Leisure Trends’ Customer Relationship Management (CRM) business.
buyer: NPD Group, Inc.
The NPD Group is the leading global provider of consumer and retail market research solutions for a wide range of industries. They offer consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company. "
target: Leisure Trends Group
Leisure Trends Group tracks a vast amount of information in the resort, hospitality, outdoor recreation and sports industries. Their retail sale tracking gives access to retail sales intelligence in key specialty retailers, and their consumer research offers customized research programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/4/2013 via BusinessWire

Information Resources, Inc., acquired Aztec

synopsis: Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced it has acquired Aztec, a leading provider of market measurement and related services for consumer packaged goods (CPG), liquor and pharmaceutical manufacturers and retailers.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target parent: Dentsu Inc.
target: Aztec
Aztec provides scan-data services to consumer packaged goods retailers and manufacturers. Aztec offers computer-based information services and core offerings include data processing and reporting, leading-edge user friendly software, training and client service support.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/4/2013 via

Worth Global Style Network, Ltd., acquired Mindset Communicaco e Marketing Ltda

synopsis: WGSN, the leading global trend forecasting service, has acquired Mindset Communicaco e Marketing Ltda, its marketing partner in the vibrant Latin American market. Mindset is an advisory agency dedicated to research and analysis of future and current consumer behavior.
buyer parent: Apax Partners
buyer: Worth Global Style Network, Ltd.
WGSN (Worth Global Style Network, Ltd.) is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. "
target: Mindset Communicaco e Marketing Ltda
Mindset is an advisory agency dedicated to research and analysis of future and current consumer behavior. It works with many leading companies in Brazil and brings a loyal subscriber base and great relationships with major retailers, merchandisers and designers across the region.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/16/2020 via PR Newswire

Blacksmith Applications, Inc., acquired TABS Analytics

synopsis: Blacksmith Applications has acquired TABS Analytics, a technology-enabled analytics firm. The combined entity brings together the market-leading trade effectiveness, data analytics, category management, and shopper insights solutions of TABS with the technical acumen, trade management expertise, and domain knowledge of Blacksmith.
buyer parent: Strattam Capital
buyer: Blacksmith Applications, Inc.
Blacksmith Applications is a SaaS technology company offering trade management, optimization, and sales enablement services and software to CPG (Consumer Packaged Goods) retail and foodservice organizations. Their customer list includes organizations such as Tyson, Smucker's, Nestle, and Unilever. "
target: TABS Analytics
TABS Analytics is a technology-enabled analytics firm that simplifies and improves the way analytics are conducted in the consumer products industry. TABS delivers analytics solutions to CPG (Consumer Packaged Goods) manufacturers that integrate, harmonize, and analyze sales and marketing data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/22/2021 via PR Newswire

Fractal Analytics, acquired Samya.ai

synopsis: Fractal, a global provider of artificial intelligence (AI) and advanced analytics solutions, has acquired Samya.ai, the only revenue growth AI company in the Consumer Packaged Goods (CPG) space. Samya.ai's SaaS platform enables CPG companies to anticipate and address risks & opportunities, increase agility, and maximize growth opportunities.
buyer: Fractal Analytics
Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal’s mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world’s most admired Fortune 500® companies. "
target: Samya.ai
Samya.ai is the only revenue growth AI company in the Consumer Packaged Goods (CPG) space. Samya.ai helps CPG companies to recapture revenue growth potential. Their SaaS platform enables companies to anticipate and address risks & opportunities, increase agility, and maximize growth opportunities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/16/2020 via PR Newswire

Blacksmith Applications, Inc., acquired TABS Analytics

synopsis: Blacksmith Applications has acquired TABS Analytics, a technology-enabled analytics firm. The combined entity brings together the market-leading trade effectiveness, data analytics, category management, and shopper insights solutions of TABS with the technical acumen, trade management expertise, and domain knowledge of Blacksmith.
buyer parent: Strattam Capital
buyer: Blacksmith Applications, Inc.
Blacksmith Applications is a SaaS technology company offering trade management, optimization, and sales enablement services and software to CPG (Consumer Packaged Goods) retail and foodservice organizations. Their customer list includes organizations such as Tyson, Smucker's, Nestle, and Unilever. "
target: TABS Analytics
TABS Analytics is a technology-enabled analytics firm that simplifies and improves the way analytics are conducted in the consumer products industry. TABS delivers analytics solutions to CPG (Consumer Packaged Goods) manufacturers that integrate, harmonize, and analyze sales and marketing data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2021 via Company Press Release

Information Resources, Inc., acquired Intelligent Shopper Solutions

synopsis: IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.
buyer parent: Vestar Capital Partners
buyer: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses. "
target parent: Kognitiv Corporation
target: Intelligent Shopper Solutions
Intelligent Shopper Solutions (ISS) is a leading retail consumer insight provider that enables collaboration between retailers and suppliers. Specifically designed for grocery, convenience and health & beauty retailers; their platform combines sales with loyalty data.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 6/12/2012 via BusinessWire

Revionics, Inc., acquired Retail Optimization, Inc.

synopsis: Revionics, Inc., the leading provider of retail life cycle price optimization solutions, and Retail Optimization, Inc., a leading provider of cloud-based assortment and micro and macro space optimization solutions, announced that Revionics has acquired Retail Optimization’s business and related assets.
buyer: Revionics, Inc.
Revionics, Inc. delivers the industry’s most powerful End-to-End Merchandise Optimization Solution, enabling retailers of all sizes to execute a fact-based, shopper-centric merchandising strategy resulting in enhanced financial performance with improved customer satisfaction. "
target: Retail Optimization, Inc.
Retail Optimization, Inc. works with leading retailers and wholesalers in the supermarket and drug channels as well as with consumer goods manufacturers. The company offers cloud-based assortment, micro and macro space optimization solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 9/1/2011 via BusinessWire

AFS Technologies Inc., acquired Synectics Group, Inc.

synopsis: AFS Technologies, the leading provider of solutions to the Consumer Product Industry, announced the acquisition of Synectics Group Inc. Synectics' Account Review is true closed-loop trade promotion management software that manages events through the entire promotional life-cycle.
buyer: AFS Technologies Inc.
AFS Technologies Inc. is the leading provider of business enterprise and Software as a Service (SaaS) solutions. The company serves over 1,200 customers across the Americas with a portfolio of solutions for the food and beverage, supply chain, and financial segments. "
target: Synectics Group, Inc.
Synectics Group is focused on helping Consumer Packaged Goods manufacturers manage trade promotion spending. With a focus on the retail channel, Account Review is true closed-loop trade promotion management software, managing events through the entire promotional life-cycle.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/22/2017 via Company Press Release

Ascential plc, acquired Clavis Insight

synopsis: Ascential plc, the global business-to-business information company, announces the acquisition of Clavis Insight, a market leader in eCommerce analytics, with proprietary technology enabling consumer product companies to track and optimise the performance of their products across hundreds of retailer websites and mobile commerce sites globally.
buyer parent: Apax Partners
buyer: Ascential plc (LSE:ASCL:$368.88)
Ascential is a business-to-business information company that informs and connects the business world in 150 countries through Exhibitions & Festivals and Information Services. They provide customers with content and connections empowering their businesses to be the best informed and best connected. "
target: Clavis Insight
Clavis Insight is a market leader in eCommerce analytics, with proprietary technology enabling consumer product companies to track and optimise the performance of their products across hundreds of retailer websites and mobile commerce sites globally.
price ($mm)
$119
rev ($mm)
$13
EBITDA ($mm)
EV / rev
16.8x
EV / EBITDA
announced 6/1/2018 via BNC Analysis

Quotient Technology Inc., will acquire Ahalogy

synopsis: Quotient Technology Inc.  announced it has signed a definitive agreement to acquire Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for consumer packaged goods brands.
buyer: Quotient Technology Inc. (QUOT:$424.68)
Quotient Technology is a leading digital promotion, media and analytics company that connects brands, retailers and consumers. They distribute digital coupons and media through a variety of products, including digital paperless coupons, digital printable coupons, coupon codes and card-linked offers."
target: Ahalogy
Ahalogy is a leading influencer marketing firm that delivers premium content across social media channels for consumer packaged goods brands. Brands and agencies tap into Ahalogy to grow users and use occasions by connecting with their consumers’ interests.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/24/2014 via Company Press Release

Diversis Capital, acquired Blue Software, LLC

synopsis: Diversis Capital LLC, a Los Angeles-based private equity firm that acquires controlling interests in small to middle market companies, has completed a majority acquisition of the assets of BLUE! Software, the industry leader in artwork and label management software for enterprise-class customers.
buyer: Diversis Capital
Diversis Capital is a private equity firm that focuses on small to middle-market investments of up to $20m in equity, primarily in North American companies. "
target parent: Matthews International
target: Blue Software, LLC
BLUE is a cloud-based software platform that delivers a set of global capabilities to help brand-driven organizations control and manage brand development and brand deployment assets and activities to drive brand performance.
price ($mm)
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closed 11/29/2012 via BNC Analysis

Google Inc., acquired Incentive Targeting

synopsis: Internet search giant Google, Inc has acquired Online coupon start-up Incentive Targeting, Inc. The company's patent-pending technology allows non-technical marketing executives to design sophisticated, relevant promotions—and helps measure return on investment in real time—directly over the Internet.
buyer: Google Inc. (GOOGL:$196,682.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: Incentive Targeting
Founded in February of 2007, Incentive Targeting partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products.
price ($mm)
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closed 10/23/2012 via BusinessWire

AFS Technologies Inc., acquired Trade Insight

synopsis: AFS Technologies Inc., the leading provider of integrated software solutions to the consumer packaged goods industry, has acquired MEI Computer Technology Group, Inc., creators of TradeInsight, a web-based solution for managing trade promotion spending.
buyer: AFS Technologies Inc.
AFS Technologies Inc. is the leading provider of business enterprise and on-demand software solutions. The company serves over 1,500 customers across the Americas with a portfolio of solutions for the food, beverage, logistics and financial segments. "
target: Trade Insight
MEI Computer Technology Group, Inc. offers TradeInsight, a web-based solution for managing trade promotion spending that includes promotion and distribution channel planning; trade, sales, and spending analysis; sales forecasting; and deduction and retailer performance management tools.
price ($mm)
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EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/2/2020 via PR Newswire

Blacksmith Applications, Inc., acquired Food Sales Enablers

synopsis: Blacksmith Applications, a provider of SaaS-based trade promotion management software for CPG manufacturers, has acquired Food Sales Enablers (FSE), a provider of sales enablement solutions for food service manufacturers. FSE's software platform integrates Product Data, Food Service CRM and Sales Reporting Analytics to help their clients sell more.
buyer parent: Strattam Capital
buyer: Blacksmith Applications, Inc.
Blacksmith Applications is a leading provider of SaaS-based trade promotion management software. They enable food service manufacturers to confidently manage their trade spending and pricing initiatives through software solutions and consulting, supporting comprehensive profitability analysis. "
target: Food Sales Enablers
Food Sales Enablers (FSE) is a provider of integrated sales enablement and mobile technology solutions for food service manufacturers and brokers. FSE's software platform integrates Product Data, Food Service CRM, Business Planning, and Sales Reporting Analytics to help their clients sell more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/17/2021 via Company Press Release

Asolvi, acquired mySalesDrive.com

synopsis: Asolvi, Europe’s leading provider of industry-specific field service management software, has acquired mySalesDrive.com, a leading sales process optimisation tool in Germany. mySalesDrive.com is a SaaS platform that helps manufacturers and dealers to analyse, plan and optimise their customers’ existing equipment and processes.
buyer parent: Volpi Capital
buyer: Asolvi
Norway-based Asolvi is a provider of service management software for SMEs in the European field service industry. Their products, Evatic, Tesseract, and WinServ, are used in 30 countries by 800 customers, managing thousands of engineers, millions of contracts, and tens of millions of service tasks. "
target: mySalesDrive.com
mySalesDrive.com is a leading sales process optimisation tool in Germany. mySalesDrive.com is a SaaS platform that helps manufacturers and dealers in the managed print, office equipment and managed IT sectors to analyse, plan and optimise their customers’ existing equipment and processes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/12/2020 via BusinessWire

Access Group, acquired Unleashed Software

synopsis: The Access Group has announced the acquisition of Unleashed, a New Zealand headquartered organization offering best practice inventory management software for the manufacturing, wholesale and distribution markets across Australasia, the UK, US and EMEA.
buyer parent: TA Associates
buyer: Access Group
Access is a leading provider of business software to the UK mid-market. Their portfolio of solutions includes ERP, finance, HR, Payroll, recruitment, warehousing, business intelligence, professional service automation, manufacturing, and more. "
target: Unleashed Software
Unleashed is cloud software that gives businesses the freedom to better make, manage and move products — by enabling them to achieve complete clarity and control over suppliers, production, inventory and sales.
price ($mm)
rev ($mm)
$13
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/11/2018 via PR Newswire

Eden Capital, acquired Tour de Force, Inc.

synopsis: Eden Capital announced that it has acquired Tour de Force Inc., a growing provider of customer relationship management, sales force automation, business intelligence and business process optimization software solutions designed to help business-to-business sales organizations improve processes, from sales to support.
buyer: Eden Capital
Eden Capital is a private equity firm backing leading management teams in business services, healthcare services, and education & training companies. They partner with management teams, owners, founders, and industry experts to invest in small and medium sized companies. "
target: Tour de Force, Inc.
Tour de Force's software solutions were created with sales teams in mind, keeping a heavy focus on sales force automation. The Tour de Force solution is designed to provide the tools that salespeople need to do their job more efficiently and more effectively, resulting in more sales closed.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/13/2014 via BusinessWire

AFS Technologies Inc., acquired Visicom Inc.

synopsis: AFS Technologies Inc., the leading provider of integrated business software solutions for Consumer Packaged Goods (CPG) and Food & Beverage verticals, has completed the acquisition of Visicom, a leading provider of Retail Execution and Direct Store Delivery (DSD) solutions in Europe.
buyer: AFS Technologies Inc.
AFS Technologies Inc. is the leading provider of business enterprise and on-demand software solutions. The company serves over 1,500 customers across the Americas with a portfolio of solutions for the food, beverage, logistics and financial segments. "
target: Visicom Inc.
Visicom is an innovative global provider of mobile software solutions for sales organizations covering Presales, Merchandising and Direct Store Delivery (DSD).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/21/2012 via PR Newswire

Valassis Communications, Inc., acquired Brand.net

synopsis: Valassis, one of the nation's leading media and marketing services companies, announced it has enhanced its digital display network -- the Valassis Audience Network -- with the acquisition of Brand.net, an online display, video and mobile advertising platform. Brand.net is the digital media brand buying solution for the largest global brands.
buyer: Valassis Communications, Inc. (VCI:$2,081.67)
Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform. "
target: Brand.net
Brand.net is the digital media brand buying solution for the largest global brands. The company is the first to combine the reach and quality, high-impact media of television with digital media's precise audience, geographic, and contextual targeting.
price ($mm)
$18
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/27/2021 via GlobeNewswire

Fobi, will acquire Qples, Inc.

synopsis: FOBI AI Inc., a global leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement, will acquire Qples, a provider of digital coupons. Through its coupon delivery platform, Qples provides brands with data about the offers and the consumers, such as name, gender, location, and more.
buyer: Fobi (TSXV:MTRX:$0.01)
Based in Vancouver, FOBI is a cutting-edge data intelligence company that helps its clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. "
target: Qples, Inc.
Qples is a next generation provider of digital coupons and the first-ever coupon platform that natively integrates with Facebook, while still functioning in other mediums or channels: website, blog, banner ads, QR codes, Twitter and more.
price ($mm)
rev ($mm)
$1
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 11/4/2020 via Company Press Release

NPD Group, Inc., acquired Pricing Excellence

synopsis: The NPD Group, a global market information provider, has acquired Pricing Excellence, the leading provider of online pricing and market share intelligence solutions to manufacturers and distributors. Pricing Excellence's cloud-based platform enables clients to find market opportunities and address competitive threats.
buyer: NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world. Over 2000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. "
target: Pricing Excellence
Pricing Excellence is the leading provider of online pricing and market share intelligence solutions to manufacturers and distributors. Pricing Excellence's cloud-based platform provides clients with the information they need to to find market opportunities and address competitive threats.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2016 via BNC Analysis

GAME Digital plc, acquired Ads Reality

synopsis: Game Digital has acquired augmented reality software company Ads Reality. Ads Reality provides technology services which include a product and magazine scanner, applications, tools, 3D products recognization, gaming application, and commercial scale solutions.
buyer: GAME Digital plc (LSE:GMD:$1,036.03)
GAME Digital plc is dedicated to delivering for the gaming communities of the UK, Spain and beyond. GAME's UK and Spanish retail businesses are the market leaders in each country, operating a total of approximately 600 stores across the two countries and a fully integrated omni-channel offer. "
target: Ads Reality
Ads Reality Limited provides software solutions to recognize 3D products and 2D images. Its technology allows to recognize 3D products by mobile phones and overlays digital information, videos, or animation using augmented reality.
price ($mm)
$2.87
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/20/2013 via Company Press Release

Dropbox, Inc., acquired Endorse

synopsis: Mobile coupon startup Endorse has been acquired by Dropbox. Endorse enables consumer product companies to market at the individual shopper level and shoppers to earn rewards for staying loyal to their favorite brands. Endorse closes the online-to-offline purchase loop and ties an online brand to proven retail sales in the real world.
buyer: Dropbox, Inc. (DBX:$1,913.90)
Dropbox is a file hosting service that offers cloud storage, file synchronization, and client software. It allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder regardless of which computer is used to view it. "
target: Endorse
Endorse enables consumer product companies to market at the individual shopper level and shoppers to earn rewards for staying loyal to their favorite brands. Endorse closes the online-to-offline purchase loop and ties an online brand to proven retail sales in the real world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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The Nielsen Company, Inc.
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Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
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comScore, Inc.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
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PFSweb, Inc.
PFSweb, Inc.
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year
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EBITDA ($mm)
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HighCo
HighCo is a French Marketing Solutions group for mass-market retailers and consumer goods manufacturers. HighCo offers drive to store solutions (SMS notifications, online coupons, email, social media), in-store solutions (coupons & promotions, displays, merchandising), and marketing data solutions.
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Immudyne
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EBITDA ($mm)
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Club Vivanet is a global marketing company delivering a range of products and services through a network of agents and associated companies around the world in a very short time frame, which is imperative to capture market share.
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Ipsos S.A
Ipsos S.A
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GfK Group
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EBITDA ($mm)
$164.56
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Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
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Cross Marketing Inc.
Cross Marketing Inc.
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$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
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$3.79
Employees
949
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Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
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Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
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EBITDA ($mm)
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ChannelAdvisor
ChannelAdvisor
ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.
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EBIT ($mm)
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