Like InsideAll

closed 7/17/2019 via Company Press Release

Smart AdServer, acquired InsideAll

synopsis: Smart AdServer, a European ad monetisation platform built for premium publishers, has acquired InsideAll, a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target: InsideAll
InsideAll is a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/28/2018 via BNC Analysis

Bmax AS, will acquire Maxifier

synopsis: Bmax AS, a Norwegian company under incorporation controlled by John T. Sviland, will acquire a 70% stake in Maxifier from Cxense, the global leader in data management and personalization solutions. Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory.
buyer: Bmax AS
Bmax AS is a Norwegian company under incorporation controlled by John T. Sviland. John T. Sviland is an experienced business developer and founder with demonstrated success in the information technology and services industry. "
target parent: Cxense
target: Maxifier
Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory. Maxifier’s ADMAX technology suite helps increase advertising effectiveness by improving campaign and inventory performance to drive higher yields.
price ($mm)
$0.18*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2017 via Market Wire

Inuvo, Inc., acquired Netseer

synopsis: Inuvo, Inc., an advertising technology and digital publishing company, announced that it had purchased substantially all the assets of Silicon Valley based NetSeer, Inc., a provider of visual monetization solutions for advertisers and publishers.
buyer: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo®, Inc. is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. "
target: Netseer
NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. ConceptGraph offers an accurate, nuanced picture of an audience's mindset resulting in a more precise and predictive targeting solution.
price ($mm)[EV]
$5.51 [$34.77]
rev ($mm)
$21
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
announced 6/1/2015 via Yahoo, Inc.

Cxense, will acquire Maxifier

synopsis: Cxense ASA, a global data and personalization technology company , announced its intention to acquire leading ad optimization company Maxifier. Maxifier is used by premium publishers to visualize and optimize all direct sold premium advertising campaigns, freeing up ad operations teams time, whilst optimizing campaign performance.
buyer: Cxense (OB:CXENSE:$19.56)
Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for media and e-commerce businesses. "
target: Maxifier
Maxifier is the global leader in total performance optimization, enabling premium publishers and media companies to unlock and maximize the value of their inventory. Maxifier's ADMAX technology is specifically designed to optimize around premium, high-value inventory.
price ($mm)
$5.95
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/2/2014 via BNC Analysis

Facebook, acquired LiveRail

synopsis: Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. LiveRail sets the standard for innovative video advertising technology solutions.
buyer: Facebook (FB:$94,399.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target: LiveRail
LiveRail is the leading publisher monetization platform for video. With over 3 billion monthly impressions (25% of all online video ads) delivered via their platform each month, LiveRail sets the standard for innovative video advertising technology solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BNC Analysis

DanAds, acquired Backbone Consulting AB

synopsis: DanAds, a leading provider of digital advertising self-service platforms in Sweden, has acquired Backbone Consulting, a Swedish developer of CRM/order management systems for the media industry. Backbone's main product, Backbone4Media, allows media sales organizations to get more precision in their sales and improve their sales margins.
buyer: DanAds
Founded in 2013, DanAds is a leading provider of digital advertising self-service platforms in Sweden. Their platforms features ad forecasting, one-to-one direct programmatic, targeting options and ad-tools for publishers and advertisers. "
target: Backbone Consulting AB
Backbone Consulting is a Swedish developer of CRM/order management systems for the media industry. Their main product, Backbone4Media, is an end-to-end solution for media sales organizations. Backbone4Media allows organizations to get more precision in their sales and improve their sales margins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/10/2018 via BusinessWire

Amobee, Inc., acquired Videology, Inc.

synopsis: Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. "
target: Videology, Inc.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, they empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/19/2017 via PR Newswire

Algomizer, acquired Linkury Ltd.

synopsis: Algomizer, a public company traded on the Tel Aviv Stock Exchange and specializing in the online marketing field, signed an agreement and completed the acquisition of Linkury Ltd., provider of software monetization solutions.
buyer: Algomizer (TASE:ALMO:$0.21)
Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's. Their expert team of developers, analysts and online advertising experts develop innovative algorithmic tools for online advertising campaigns. "
target: Linkury Ltd.
Linkury supplies monetization solutions for software applications and content publishers across web, mobile and desktop. It delivers both B2C products using various user acquisition techniques and B2B platform services in the form of customized monetization tools.
price ($mm)
$11
rev ($mm)
$20
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 5/9/2016 via BNC Analysis

FreeWheel, acquired StickyADS.tv

synopsis: Comcast’s FreeWheel online-video division has acquired StickyAds.tv, a French company that provides tools and a private exchange for video publishers to sell ads programmatically.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
target: StickyADS.tv
StickyADS.tv is a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/13/2015 via PR Newswire

Zealot Networks, acquired AllScreen

synopsis: Zealot Networks, a digital-first media and entertainment company, announced the acquisition of AllScreen, a premium global video syndication company. AllScreen has reinvented how content is distributed across any device with their proprietary video formats and scalable syndication methods.
buyer: Zealot Networks
Zealot Networks, Inc. is a digital-first media and entertainment company poised to lead the next chapter in the ongoing evolution of digital media with its holistic approach to connecting entrepreneurs with brands and like-minded communities. "
target: AllScreen
AllScreen is reinventing video syndication by connecting users with engaging content across every device. AllScreen provides publishers and advertisers premium, scalable video distribution through its breakthrough, propriety syndication platforms.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2015 via PR Newswire

Mer Telemanagement Solutions Ltd., acquired Vexigo

synopsis: Mer Telemanagement Solutions Ltd (MTS) announced that it has acquired Vexigo Ltd., a privately-held Israeli-based software company supporting video advertising over the internet and mobile devices, which will continue to operate as a wholly-owned subsidiary of MTS.
buyer: Mer Telemanagement Solutions Ltd. (MTSL:$4.70)
Mer Telemanagement Solutions is a global provider of operations support systems (OSS) for comprehensive telecommunication management and customer care & billing solutions. MTS' OSS is a full-featured customized solution for telecommunications management and customer care & billing. "
target: Vexigo
Vexigo is a global provider of online video advertising software and services delivering compelling results through a propriety in-house technology and an easy-to-use and very effective publishing platform specifically designed for content publishers.
price ($mm)
$4.00
rev ($mm)
$3
EBITDA ($mm)
EV / rev
6.3x
EV / EBITDA
announced 10/20/2014 via Market Wire

Ooyala, will acquire Videoplaza

synopsis: Ooyala announced a definitive agreement to acquire Videoplaza, a leader in video advertising technology and monetization. Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices.
buyer parent: Telstra Corporation Limited
buyer: Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala harnesses the power of big data to deliver TV-quality online video experiences globally, across every imaginable device. "
target: Videoplaza
Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by the most successful broadcasters and media companies in Europe and the Asia Pacific region to maximize video monetization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/20/2014 via BNC Analysis

DoubleClick Inc., acquired mDialog

synopsis: Google announced that it has acquired video advertising company mDialog and will incorporate their technology into DoubleClick. The company works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
buyer parent: Google Inc.
buyer: DoubleClick Inc.
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression. "
target parent: Relay Ventures
target: mDialog
mDialog works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/6/2014 via BNC Analysis

Comcast Corporation, acquired FreeWheel

synopsis: Comcast Corp. has acquired FreeWheel Media Inc. FreeWheel helps media companies deliver ads in Web video. The company’s technology, which is used by traditional TV networks’ websites and online-only outlets, ensures that ads are seen by viewers they are aimed at.
buyer: Comcast Corporation (CMCSA:$104,254.00)
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is a video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. "
target: FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. FreeWheel’s solution set arms content owners and distributors with the tools and services they need to make the most money possible from video content.
price ($mm)
$360
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2013 via BusinessWire

AOL Inc., acquired Adap.tv

synopsis: AOL Inc., a leading global Web services company, announced it has completed its acquisition of Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers.
buyer: AOL Inc. (AOL:$2,569.00)
AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
target: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. It's a unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video.
price ($mm)
$405
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2019 via Company Press Release

Smart AdServer, acquired InsideAll

synopsis: Smart AdServer, a European ad monetisation platform built for premium publishers, has acquired InsideAll, a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target: InsideAll
InsideAll is a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2019 via PR Newswire

Smart AdServer, acquired LiquidM

synopsis: Smart AdServer, a leading independent ad monetization platform in Europe, has acquired LiquidM from Bertelsmann, a media, services and education company. LiquidM is a globally operating self-service Demand Side Platform (DSP). LiquidM empower agencies to achieve their marketing objectives using the power and efficiency of programmatic advertising.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target parent: Bertelsmann SE & Co. KGaA
target: LiquidM
LiquidM is a globally operating self-service Demand Side Platform (DSP). LiquidM empower agencies to achieve their marketing objectives using the power and efficiency of programmatic advertising. Their full-stack DSP makes it easy to set, scale and optimize, and edit advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2019 via Company Press Release

Smart AdServer, acquired InsideAll

synopsis: Smart AdServer, a European ad monetisation platform built for premium publishers, has acquired InsideAll, a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target: InsideAll
InsideAll is a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2015 via Company Press Release

Cathay Capital Private Equity, acquired Smart AdServer

synopsis: Smart AdServer, a direct and programmatic advertising platform, is partnering with Cathay Capital Private Equity for its newly-acquired independence, succeeding the Aufeminin group, which was majority shareholder for over 10 years.
buyer: Cathay Capital Private Equity
Cathay Capital Private Equity is the leading global middlemarket, private equity firm created by Entrepreneurs for Entrepreneurs. They are fully dedicated to helping its portfolio company management teams focus on growth and succeed beyond their original borders through cross-border investments. "
target parent: Axel Springer SE
target: Smart AdServer
By integrating functionality that enables auctions, forecasting, and custom ad units within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors.
price ($mm)
$40
rev ($mm)
$17
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 7/17/2019 via Company Press Release

Smart AdServer, acquired InsideAll

synopsis: Smart AdServer, a European ad monetisation platform built for premium publishers, has acquired InsideAll, a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target: InsideAll
InsideAll is a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2017 via Market Wire

Inuvo, Inc., acquired Netseer

synopsis: Inuvo, Inc., an advertising technology and digital publishing company, announced that it had purchased substantially all the assets of Silicon Valley based NetSeer, Inc., a provider of visual monetization solutions for advertisers and publishers.
buyer: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo®, Inc. is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. "
target: Netseer
NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. ConceptGraph offers an accurate, nuanced picture of an audience's mindset resulting in a more precise and predictive targeting solution.
price ($mm)[EV]
$5.51 [$34.77]
rev ($mm)
$21
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
closed 7/2/2014 via BNC Analysis

Facebook, acquired LiveRail

synopsis: Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. LiveRail sets the standard for innovative video advertising technology solutions.
buyer: Facebook (FB:$94,399.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target: LiveRail
LiveRail is the leading publisher monetization platform for video. With over 3 billion monthly impressions (25% of all online video ads) delivered via their platform each month, LiveRail sets the standard for innovative video advertising technology solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BNC Analysis

DanAds, acquired Backbone Consulting AB

synopsis: DanAds, a leading provider of digital advertising self-service platforms in Sweden, has acquired Backbone Consulting, a Swedish developer of CRM/order management systems for the media industry. Backbone's main product, Backbone4Media, allows media sales organizations to get more precision in their sales and improve their sales margins.
buyer: DanAds
Founded in 2013, DanAds is a leading provider of digital advertising self-service platforms in Sweden. Their platforms features ad forecasting, one-to-one direct programmatic, targeting options and ad-tools for publishers and advertisers. "
target: Backbone Consulting AB
Backbone Consulting is a Swedish developer of CRM/order management systems for the media industry. Their main product, Backbone4Media, is an end-to-end solution for media sales organizations. Backbone4Media allows organizations to get more precision in their sales and improve their sales margins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/10/2018 via BusinessWire

Amobee, Inc., acquired Videology, Inc.

synopsis: Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. "
target: Videology, Inc.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, they empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/19/2017 via PR Newswire

Algomizer, acquired Linkury Ltd.

synopsis: Algomizer, a public company traded on the Tel Aviv Stock Exchange and specializing in the online marketing field, signed an agreement and completed the acquisition of Linkury Ltd., provider of software monetization solutions.
buyer: Algomizer (TASE:ALMO:$0.21)
Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's. Their expert team of developers, analysts and online advertising experts develop innovative algorithmic tools for online advertising campaigns. "
target: Linkury Ltd.
Linkury supplies monetization solutions for software applications and content publishers across web, mobile and desktop. It delivers both B2C products using various user acquisition techniques and B2B platform services in the form of customized monetization tools.
price ($mm)
$11
rev ($mm)
$20
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 5/9/2016 via BNC Analysis

FreeWheel, acquired StickyADS.tv

synopsis: Comcast’s FreeWheel online-video division has acquired StickyAds.tv, a French company that provides tools and a private exchange for video publishers to sell ads programmatically.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
target: StickyADS.tv
StickyADS.tv is a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/13/2015 via PR Newswire

Zealot Networks, acquired AllScreen

synopsis: Zealot Networks, a digital-first media and entertainment company, announced the acquisition of AllScreen, a premium global video syndication company. AllScreen has reinvented how content is distributed across any device with their proprietary video formats and scalable syndication methods.
buyer: Zealot Networks
Zealot Networks, Inc. is a digital-first media and entertainment company poised to lead the next chapter in the ongoing evolution of digital media with its holistic approach to connecting entrepreneurs with brands and like-minded communities. "
target: AllScreen
AllScreen is reinventing video syndication by connecting users with engaging content across every device. AllScreen provides publishers and advertisers premium, scalable video distribution through its breakthrough, propriety syndication platforms.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2015 via PR Newswire

Mer Telemanagement Solutions Ltd., acquired Vexigo

synopsis: Mer Telemanagement Solutions Ltd (MTS) announced that it has acquired Vexigo Ltd., a privately-held Israeli-based software company supporting video advertising over the internet and mobile devices, which will continue to operate as a wholly-owned subsidiary of MTS.
buyer: Mer Telemanagement Solutions Ltd. (MTSL:$4.70)
Mer Telemanagement Solutions is a global provider of operations support systems (OSS) for comprehensive telecommunication management and customer care & billing solutions. MTS' OSS is a full-featured customized solution for telecommunications management and customer care & billing. "
target: Vexigo
Vexigo is a global provider of online video advertising software and services delivering compelling results through a propriety in-house technology and an easy-to-use and very effective publishing platform specifically designed for content publishers.
price ($mm)
$4.00
rev ($mm)
$3
EBITDA ($mm)
EV / rev
6.3x
EV / EBITDA
announced 10/20/2014 via Market Wire

Ooyala, will acquire Videoplaza

synopsis: Ooyala announced a definitive agreement to acquire Videoplaza, a leader in video advertising technology and monetization. Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices.
buyer parent: Telstra Corporation Limited
buyer: Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala harnesses the power of big data to deliver TV-quality online video experiences globally, across every imaginable device. "
target: Videoplaza
Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by the most successful broadcasters and media companies in Europe and the Asia Pacific region to maximize video monetization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/20/2014 via BNC Analysis

DoubleClick Inc., acquired mDialog

synopsis: Google announced that it has acquired video advertising company mDialog and will incorporate their technology into DoubleClick. The company works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
buyer parent: Google Inc.
buyer: DoubleClick Inc.
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression. "
target parent: Relay Ventures
target: mDialog
mDialog works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/6/2014 via BNC Analysis

Comcast Corporation, acquired FreeWheel

synopsis: Comcast Corp. has acquired FreeWheel Media Inc. FreeWheel helps media companies deliver ads in Web video. The company’s technology, which is used by traditional TV networks’ websites and online-only outlets, ensures that ads are seen by viewers they are aimed at.
buyer: Comcast Corporation (CMCSA:$104,254.00)
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is a video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. "
target: FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. FreeWheel’s solution set arms content owners and distributors with the tools and services they need to make the most money possible from video content.
price ($mm)
$360
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2013 via BusinessWire

AOL Inc., acquired Adap.tv

synopsis: AOL Inc., a leading global Web services company, announced it has completed its acquisition of Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers.
buyer: AOL Inc. (AOL:$2,569.00)
AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
target: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. It's a unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video.
price ($mm)
$405
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2011 via BusinessWire

24/7 Real Media, Inc., acquired Panache

synopsis: 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®. Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.
buyer parent: WPP Group, plc
buyer: 24/7 Real Media, Inc.
24/7 Real Media, Inc. provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. "
target: Panache
Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2011 via BusinessWire

Adobe Systems Incorporated, acquired Auditude Inc.

synopsis: Adobe Systems Incorporated, announced that it has acquired privately held Auditude Inc., a leader in video ad management and monetization technologies for premium publishers and media companies. Adobe also plans to integrate Auditude with the Adobe Digital Marketing Suite.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
For over 25 years, Adobe Systems Incorporated’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. "
target: Auditude Inc.
Auditude Inc. is a leader in video ad management and monetization technologies for premium publishers and media companies. It lets premium publishers and media companies efficiently create a high-quality, TV-like, multi-device advertising experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/20/2018 via PR Newswire

FreakOut, inc, acquired Playwire Media

synopsis: FreakOut, a global marketing technology company, has acquired Playwire, a global technology company that specializes in maximizing advertising monetization for publishers. Playwire's platform empowers publishers and content providers to effectively encode, manage and deliver video content through a centralized CMS and global, multichannel CDN.
buyer: FreakOut, inc (TSE:6094:$142.75)
FreakOut Holdings, inc. operates as a marketing technology company in Japan and internationally. It offers Demand Side platform, a platform that maximizes the advertisement effectiveness of advertisers. FreakOut Holdings, inc. was founded in 2010 and is based in Tokyo, Japan. "
target: Playwire Media
Playwire is a global technology company that specializes in maximizing advertising monetization for publishers. The Playwire technology platform empowers publishers and content providers to effectively encode, manage and deliver video content through a centralized CMS and global, multichannel CDN.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/12/2013 via BNC Analysis

Adslot Pty Ltd., will acquire Facilitate Digital

synopsis: Adslot has announced that it has entered into an agreement to acquire Facilitate Digital, which creates digital advertising and direct marketing solutions that emphasise simplicity, integration and flexibility for agencies, web publishers and marketers worldwide.
buyer: Adslot Pty Ltd. (ADJ:$4.33)
Adslot Pty Ltd. operates an automated auction based advertisement sales platform for display and video/TV advertisement inventory. It offers classifieds advertisement sales solutions for classifieds publishers to sell display advertisements against classifieds search keywords. "
target: Facilitate Digital (FAC:$5.98)
Facilitate Digital creates digital advertising and direct marketing solutions that emphasise simplicity, integration and flexibility for agencies, web publishers and marketers worldwide.
price ($mm)[EV]
$15 [$14]
rev ($mm)
$4
EBITDA ($mm)
EV / rev
3.7x
EV / EBITDA
announced 11/28/2018 via BNC Analysis

Bmax AS, will acquire Maxifier

synopsis: Bmax AS, a Norwegian company under incorporation controlled by John T. Sviland, will acquire a 70% stake in Maxifier from Cxense, the global leader in data management and personalization solutions. Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory.
buyer: Bmax AS
Bmax AS is a Norwegian company under incorporation controlled by John T. Sviland. John T. Sviland is an experienced business developer and founder with demonstrated success in the information technology and services industry. "
target parent: Cxense
target: Maxifier
Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory. Maxifier’s ADMAX technology suite helps increase advertising effectiveness by improving campaign and inventory performance to drive higher yields.
price ($mm)
$0.18*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/1/2015 via Yahoo, Inc.

Cxense, will acquire Maxifier

synopsis: Cxense ASA, a global data and personalization technology company , announced its intention to acquire leading ad optimization company Maxifier. Maxifier is used by premium publishers to visualize and optimize all direct sold premium advertising campaigns, freeing up ad operations teams time, whilst optimizing campaign performance.
buyer: Cxense (OB:CXENSE:$19.56)
Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for media and e-commerce businesses. "
target: Maxifier
Maxifier is the global leader in total performance optimization, enabling premium publishers and media companies to unlock and maximize the value of their inventory. Maxifier's ADMAX technology is specifically designed to optimize around premium, high-value inventory.
price ($mm)
$5.95
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like InsideAll


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