Like Truthlab

closed 10/29/2019 via BusinessWire

UserTesting, acquired Truthlab

synopsis: UserTesting has acquired Truthlab, a provider of machine learning based video analysis. Truthlab builds Customer Experience Management (CXM) products and solutions that enable companies to drive customer satisfaction, retention, and advocacy by helping them to create and maintain better relationships.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: Truthlab
Truthlab is a provider of machine learning based video analysis. They build Customer Experience Management (CXM) products and solutions that enable companies to drive customer satisfaction, retention, and advocacy by helping them to create and maintain better relationships.
price ($mm)
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closed 11/17/2021 via Company Press Release

Litmus, acquired Kickdynamic

synopsis: Litmus, a leader in email marketing, has acquired Kickdynamic, an email toolkit in the UK. Kickdynamic enables marketers to automate their email content production. Their tools allows users to deliver live, automated and relevant content that creates compelling and meaningful customer experiences.
buyer: Litmus
Litmus helps more than 250,000 marketers make email better. The web-based email creation, testing and analytics platform empowers marketers, designers and agencies to confidently deliver a superior subscriber experience. "
target: Kickdynamic
Kickdynamic is an email toolkit in the UK. Kickdynamic enables marketers to automate their email content production. Their tools allows users to deliver live, automated and relevant content that creates compelling and meaningful customer experiences.
price ($mm)
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announced 11/17/2021 via Company Press Release

Tableau Software, will acquire Narrative Science Inc.

synopsis: Narrative Science, a developer of data storytelling software, will be acquired by Salesforce. Upon the close of this transaction, Narrative Science will become part of the Tableau team within Salesforce. As the world’s leading analytics platform, Tableau offers visual analytics with powerful AI, data management, and collaboration.
buyer parent: Salesforce.com, Inc.
buyer: Tableau Software (DATA:$1,191.61)
Tableau helps people see and understand data. As the world's leading analytics platform, Tableau offers visual analytics with powerful AI, data management and collaboration. "
target: Narrative Science Inc.
Narrative Science develops data storytelling technologies with a vision to put data and analytics in the hands of everyone by combining analytics with innovative and consumer-like user experiences.
price ($mm)
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closed 11/1/2021 via GlobeNewswire

QuestionPro, acquired Bryght AI

synopsis: QuestionPro, a global leader in online survey and research services has acquired Bryght AI, a “conversational intelligence” platform that helps companies drive customer retention, satisfaction, conversion and compliance by analyzing digital customer brand engagement.
buyer: QuestionPro
Founded in 2006, QuestionPro is a global provider of online survey and research services that help companies make better decisions through data. From free consumer accounts to robust enterprise-level research, They offer tools for the creation, distribution, and analysis of surveys. "
target: Bryght AI
Bryght AI is a conversational intelligence and scoring platform that helps drive customer retention, satisfaction, and conversion while also protecting a company brand. Using AI, Bryght AI analyzes and score the effectiveness of millions of customer messages.
price ($mm)
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closed 10/27/2021 via PR Newswire

Talkwalker Inc., acquired discover.ai

synopsis: Talkwalker, a leading consumer intelligence company, announced that it has acquired discover.ai, an agile consumer and cultural insight platform. discover.ai combines the power of machine learning with human expertise to unearth valuable insights.
buyer parent: Marlin Equity Partners
buyer: Talkwalker Inc.
Talkwalker is the #1 Consumer Intelligence Acceleration platform for brands to drive business impact. Talkwalker Activate professional services team can augment, accelerate, or fully service brands' insights needs to increase their ROI from the Talkwalker platform. "
target: discover.ai
discover.ai is an agile consumer and cultural insight platform. discover.ai has already helped some of the world's largest brands with 800+ insights projects across 30 countries. discover.ai combines the power of machine learning with human expertise to unearth valuable insights.
price ($mm)
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closed 10/1/2021 via GlobeNewswire

Qlik Technologies, Inc., acquired Big Squid

synopsis: Qlik announced the acquisition of Big Squid, a best-in-class machine learning software platform, enabling business leaders to apply AI faster, easier, and drive greater value than they ever imagined. Their software simplifies the utilization of AI/ML in business analytics.
buyer parent: Thoma Bravo, LLC
buyer: Qlik Technologies, Inc. (QLIK:$665.31)
Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. Qlik provides an end-to-end, real-time data integration and analytics cloud platform to close the gaps between data, insights and action. "
target: Big Squid
Big Squid is a best-in-class machine learning software platform, enabling business leaders to apply AI faster, easier, and drive greater value than they ever imagined. Their software simplifies the utilization of AI/ML in business analytics.
price ($mm)
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closed 9/30/2021 via BusinessWire

Terminus Software, LLC., acquired Zylotech

synopsis: Terminus, an account-based engagement platform, has acquired Zylotech, an intelligent customer data platform. Zylotech connects information and insights to help companies deliver better customer experiences. Their platform gives operations-focused teams contact intelligence with data governance, ABM enablement, and AI-driven predictive analytics.
buyer: Terminus Software, LLC.
Terminus is the leader of the account-based movement. The company's platform empowers marketing teams to create target account segments, engage them across every channel, provide insight and alerts to sales teams, and measure sales and marketing programs. "
target: Zylotech
Zylotech is an intelligent customer data platform. Zylotech connects information and insights to help companies deliver better customer experiences. Their platform gives operations-focused teams contact intelligence with data governance, ABM enablement, and AI-driven predictive analytics.
price ($mm)
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closed 9/15/2021 via BusinessWire

Dialpad, Inc., acquired Kare Knowledgeware

synopsis: Dialpad Inc., a leading cloud communications platform, has acquired Kare Knowledgeware, a customer experience (CX) platform in the UK that optimizes workflow orchestration, knowledge management, and business intelligence. Kare provides an all-in-one platform that helps businesses to identify exit points and recover their users.
buyer: Dialpad, Inc.
Dialpad is a leading cloud communications platform. Dialpad turns conversations into opportunities and helps global teams make smarter calls, anywhere, anytime. Their products span video meetings, cloud call centers, sales coaching and dialers and enterprise phone systems. "
target: Kare Knowledgeware
Kare Knowledgeware is a customer experience (CX) platform in the UK that optimizes workflow orchestration, knowledge management, and business intelligence. Kare automates traffic and drives strategic business decisions. Their platform helps businesses to identify exit points and recover their users.
price ($mm)
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closed 9/8/2021 via BusinessWire

Capillary, acquired Persuade

synopsis: Singapore-headquartered Capillary Technologies, a leading global customer loyalty and customer engagement solutions provider, has acquired Persuade, a customer experience (CX) company. The acquisition further extends Capillary’s presence in North America and strengthens its position as the global customer loyalty and engagement leader.
buyer: Capillary
Singapore-based Capillary is a leading global customer loyalty and customer engagement solutions provider. The platform has unlocked customer retention potential for 400+ enterprises including top brands like PUMA, VF Corporation, Jotun, Levi’s, Domino’s, KFC, Pizza Hut, Asics, HP, and many more. "
target: Persuade
Persuade is a Minneapolis-based full-stack customer experience company with strong expertise in customer loyalty, digital experiences and analytical solutions. The company’s loyalty platform aims to create meaningful experiences across organizations that drive positive business results.
price ($mm)
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closed 9/1/2021 via BNC Analysis

ContentSquare, acquired Hotjar

synopsis: Contentsquare announced it has acquired rival Hotjar, bringing together two major players in the digital user experience and analytics space. Hotjar is a new powerful way to reveal true website user behavior and experiences in one central tool - giving a big picture of how a site's UX and conversion rates can be improved.
buyer: ContentSquare
France-based Contentsquare empowers brands to build better digital experiences. Its experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. "
target: Hotjar
Hotjar is a new powerful way to reveal true website user behavior and experiences in one central tool - giving a big picture of how a site's UX and conversion rates can be improved. All data is securely stored in the cloud and is accessible at lightning speed.
price ($mm)
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announced 7/30/2021 via PR Newswire

Qualtrics, will acquire Clarabridge

synopsis: Qualtrics, the world's #1 Experience Management (XM) provider, will acquire Clarabridge, the leader in omnichannel conversational analytics. Clarabridge's sophisticated AI-powered platform allows companies to capture and analyze customer feedback from indirect sources such as social media, emails, support calls, chats, and product reviews.
buyer parent: SAP SE
buyer: Qualtrics (:$894.40)
Qualtrics, the world’s No. 1 Experience Management (XM) platform and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. "
target: Clarabridge
Clarabridge helps the world's leading brands take a data-driven, customer-focused approach to everything they do. Using AI-powered conversational analytics, Clarabridge's platform enables brands to extract actionable insights from every customer interaction to grow sales, ensure compliance and more.
price ($mm)
$1,125
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 7/28/2021 via Company Press Release

DataRobot, acquired Algorithmia

synopsis: DataRobot, a leader in Augmented Intelligence, has acquired Algorithmia, a machine learning operations (MLOps) platform, further cementing DataRobot’s place as the preeminent provider of comprehensive solutions in the MLOps space, focused on bringing machine learning models into production.
buyer: DataRobot
DataRobot is a leader in Augmented Intelligence, delivering trusted AI technology and enablement services to global enterprises. DataRobot’s enterprise AI platform democratizes data science with end-to-end automation for building, deploying, and managing machine learning models. "
target: Algorithmia
Algorithmia is a single solution for all stages of the Machine Learning Operations (MLOps) and management lifecycle, enabling data management, deployment, management, and operations teams to work concurrently on the same machine learning project.
price ($mm)
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closed 7/15/2021 via Company Press Release

CSG International, Inc., acquired Kitewheel

synopsis: CSG, the leader in innovative customer engagement, revenue management, and payments solutions, has acquired Kitewheel, the leading provider for customer journey orchestration and analytics. Kitewheel helps enterprise brands to plan and deliver real-time journeys and personalized experiences across all customer interaction channels and systems.
buyer: CSG International, Inc. (CSGS:$1,012.85)
For over 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetize, engage, and retain customers. CSG manages billions of customer interactions annually with its award-winning suite of software and services. "
target: Kitewheel
Kitewheel is the leading provider for customer journey orchestration and analytics. Kitewheel’s Customer Journey Hub helps enterprise brands to plan and deliver real-time journeys and personalized experiences across all customer interaction channels and systems.
price ($mm)
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closed 7/7/2021 via Company Press Release

panagenda, acquired Perfrax

synopsis: panagenda, a global leader for analysis, monitoring and optimization of collaboration IT landscapes, has acquired Perfrax, a digital experience monitoring solution for Microsoft Office365. Perfrax accurately identifies problems and isolates root causes. Their software provides solutions for real user monitoring, network connectivity, and more.
buyer: panagenda
panagenda is a global leader for analysis, monitoring and optimization of collaboration IT landscapes. panagenda aims to make IT landscapes more efficient. They offer services and products for analysis & optimization, Domino app analysis, Microsoft 365 endpoint performance monitoring, and more. "
target: Perfrax
Perfrax is a digital experience monitoring solution for Microsoft Office365. Perfrax's TrueDEM solution accurately identifies problems and isolates root causes. Their software provides solutions for real user monitoring, end point monitoring, network connectivity, and more.
price ($mm)
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closed 3/31/2021 via BNC Analysis

MessageBird, acquired Hull

synopsis: MessageBird, the Dutch omnichannel cloud communications platform, has acquired Hull, a real-time customer data platform. Hull helps brands to shape meaningful relationships with their customers by better understanding who they are. Their platform collects and unifies customer data to enable brands to create unique experiences for their customers.
buyer: MessageBird
Amsterdam-based MessageBird connects companies to their customers on billions of devices through versatile and reliable communication APIs. MessageBird's SMS, Chat, and Voice APIs revolutionize company-customer interactions by making contact easier, more efficient, and more accessible. "
target: Hull
Hull is a real-time customer data platform. Hull helps brands to shape meaningful relationships with their customers by better understanding who they are. Their platform collects and unifies customer data to enable brands to create unique, personalized experiences for their customers.
price ($mm)
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announced 3/24/2021 via PR Newswire

Thoma Bravo, LLC, will acquire Calabrio, Inc

synopsis: Thoma Bravo, a leading private equity investment firm focused on the software and technology-enabled services sectors, will acquire Calabrio, the customer experience intelligence company. Calabrio provides products and services to help companies streamline customer service, support, and workforce management through cloud-first software systems.
buyer: Thoma Bravo, LLC
Thoma Bravo is a leading private equity firm focused on the software and technology-enabled services sectors. Thoma Bravo partners with a company’s management team to implement operating best practices, invest in growth initiatives and make acquisitions intended to accelerate revenue and earnings. "
target parent: Kohlberg Kravis Roberts & Co.
target: Calabrio, Inc
Calabrio is the customer experience intelligence company that empowers organizations to enrich human interactions. The company's AI-driven analytics tools make it easy for contact centers to uncover customer sentiment and share compelling insights with other parts of the organization.
price ($mm)
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announced 3/5/2021 via BusinessWire

Medallia, will acquire Decibel Insight

synopsis: Medallia Inc. will acquire UK-based Decibel, a leader in digital experience analytics. With the acquisition, Medallia’s customer experience and engagement platform will seamlessly include always-on, unsolicited digital feedback, providing a single view of all customers and prospective customers at every point of their journey across all channels.
buyer: Medallia (MDLA:$495.90)
Medallia is the pioneer and market leader in Experience Management. The company's award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. "
target: Decibel Insight
Based in the UK, Decibel helps organizations make every digital experience effortless. Decibel is the only analytics software in the world that can identify, score, and prioritize every online user experience impacting conversion, sales, and loyalty across a client's website and apps.
price ($mm)
$160
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 3/4/2021 via Company Press Release

Sitecore, will acquire Boxever

synopsis: Sitecore, the global leader in digital experience management software, will acquire Dublin-based Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation, and Four51. Boxever's CDP will expand and enhance Sitecore's customer intelligence and AI-driven personalization tools.
buyer parent: EQT AB
buyer: Sitecore
Sitecore delivers a digital experience platform that empowers brands to build lifelong relationships with their customers. Sitecore is the only company that brings together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. "
target: Boxever
Based in Dublin, Boxever is a digital optimization platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter and deliver game-changing customer experience.
price ($mm)
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closed 3/3/2021 via BusinessWire

Upland Software, acquired BlueVenn

synopsis: Upland Software, Inc. has acquired BlueVenn, a leading cloud-based customer data platform (CDP). The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
buyer: Upland Software (UPLD:$297.71)
Upland Software is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. "
target: BlueVenn
BlueVenn provide multi-channel campaign management software. The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
price ($mm)
$54
rev ($mm)
EBITDA ($mm)
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closed 1/27/2021 via BusinessWire

Brainspace Corporation merged with Reveal Data Corporation,

synopsis: Reveal, a global provider of the leading AI-powered eDiscovery platform, and Brainspace, a global provider of visual analytics for eDiscovery and investigations, announced that they have merged. K1 Investment Management has invested over $200 million in the combined organization.
buyer parent: K1 Investment Management
buyer: Reveal Data Corporation
Reveal is a provider of cloud-based eDiscovery software solutions and services. Its eDiscovery software platform offers processing, early case assessment, review and AI capabilities, combining an intuitive user interface with a robust Software as a Service platform designed for scale and speed. "
target parent: Medina Capital
target: Brainspace Corporation
Brainspace is the most comprehensive and advanced data analytics platform for investigations, eDiscovery, intelligence mining, and compliance. Their patented technology is specifically designed to enable users to accelerate the process of identifying what matters.
price ($mm)
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closed 10/29/2019 via BusinessWire

UserTesting, acquired Truthlab

synopsis: UserTesting has acquired Truthlab, a provider of machine learning based video analysis. Truthlab builds Customer Experience Management (CXM) products and solutions that enable companies to drive customer satisfaction, retention, and advocacy by helping them to create and maintain better relationships.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: Truthlab
Truthlab is a provider of machine learning based video analysis. They build Customer Experience Management (CXM) products and solutions that enable companies to drive customer satisfaction, retention, and advocacy by helping them to create and maintain better relationships.
price ($mm)
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closed 10/14/2020 via BusinessWire

UserTesting, acquired usabiliTEST

synopsis: UserTesting, a company that enables every organization to deliver the best customer experience powered by human insight, has acquired the technology assets of usabiliTEST, a provider of information architecture testing solutions.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: usabiliTEST
usabiliTEST is a provider of information architecture testing solutions. Using usabiliTEST's tools to collect relevant user data can help clients make critical decisions and lay a solid foundation for their website's information architecture and design.
price ($mm)
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closed 3/19/2020 via BusinessWire

UserTesting, acquired Teston

synopsis: UserTesting, the leading provider for on-demand human insights, has acquired Teston, a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, and Teston has built its feedback solution with a focus on multi-language support from the ground up.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: Teston
Teston is a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, anywhere around the world–and Teston has built its feedback solution with a focus on multi-language support from the ground up.
price ($mm)
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closed 10/29/2019 via BusinessWire

UserTesting, acquired Truthlab

synopsis: UserTesting has acquired Truthlab, a provider of machine learning based video analysis. Truthlab builds Customer Experience Management (CXM) products and solutions that enable companies to drive customer satisfaction, retention, and advocacy by helping them to create and maintain better relationships.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: Truthlab
Truthlab is a provider of machine learning based video analysis. They build Customer Experience Management (CXM) products and solutions that enable companies to drive customer satisfaction, retention, and advocacy by helping them to create and maintain better relationships.
price ($mm)
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announced 1/24/2019 via BusinessWire

UserTesting, will acquire UserMuse

synopsis: UserTesting, the leading on-demand Human Insight Platform, announced it has entered an agreement to acquire UserMuse, a market research service designed for businesses that target corporate customers and institutions.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: UserMuse
UserMuse is a market research service designed for businesses that target corporate customers and institutions. UserMuse makes it easy for B2B tech companies and UX agencies to recruit user testers in their target niche. They are located in Alexandria, Virginia.
price ($mm)
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closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
price ($mm)
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announced 12/17/2018 via BusinessWire

Verint Systems Inc., will acquire ForeSee

synopsis: Verint Systems Inc., a leader in Actionable Intelligence solutions, is to acquire ForeSee. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint is a leader in Actionable Intelligence solutions with a focus on customer engagement optimization, security intelligence, and fraud, risk and compliance. Organizations in more than 180 countries count on intelligence from Verint solutions to make more informed, effective and timely decisions."
target: ForeSee
ForeSee® helps companies grow by listening to what matters most—customer voices. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
price ($mm)[EV]
$65 [$65]
rev ($mm)
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closed 6/22/2016 via BNC Analysis

STR Global, Ltd., acquired LJ Research Limited

synopsis: STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The company specialises in analysing customer feedback and is a leading provider of key data and specialised insights to the tourism, travel and hospitality industry.
buyer: STR Global, Ltd.
STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. They offer standard reports and customized data sets that help forecast market performance and supply and demand dynamics. "
target: LJ Research Limited
LJ Research is a full-service market research agency undertaking quantitative and qualitative market research. They’re experts in analysing customer feedback and delivering actionable insights. They are used to applying quantitative methods in online, face-to-face, or self-completion questionnaires.
price ($mm)
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closed 2/10/2016 via Company Description

GfK Group, acquired Netquest

synopsis: GfK, the trusted source of relevant market and consumer information, has acquired Netquest, an independent online field provider for the market research sector in Spain, Portugal and Latin America.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. "
target: Netquest
Founded in Barcelona in 2001, Netquest is an independent online field provider for the market research sector in Spain, Portugal and Latin America. They have more than 400,000 consumers willing to give their opinion in 21 countries, and the latest technology in order to manage and survey them.
price ($mm)
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
price ($mm)
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closed 3/11/2015 via BNC Analysis

OnePoll Limited, acquired 2Brewarded

synopsis: In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash.
buyer parent: SWNS Media Group
buyer: OnePoll Limited
OnePoll conducts surveys, hold online discussions, offer a range of reporting solutions, build research communities, write compelling reports, and get their clients press and digital exposure, and much more. "
target: 2Brewarded
Founded in 2013, 2Brewarded runs online surveys on behalf of brands and organisations of all shapes and sizes. For every survey users complete, they will receive credits, and 2Brewarded will pay cash straight into their PayPal or bank account when their credits reach just £20.
price ($mm)
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announced 7/17/2014 via BusinessWire

Rakuten Inc., will acquire AIP Corporation

synopsis: Rakuten, Inc. announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation, a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares.
buyer: Rakuten Inc. (TSE:4755:$14,097.57)
Rakuten, Inc. is one of the world's leading Internet service companies. They provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. "
target: AIP Corporation
AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects.
price ($mm)
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closed 12/23/2013 via BusinessWire

Answers Corporation, acquired ForeSee

synopsis: Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced it has acquired ForeSee Results, Inc., the leader in customer experience analytics.
buyer parent: Summit Partners
buyer: Answers Corporation
Established in 1998, Answers Corporation is the industry’s top destination for Q&A content. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. "
target: ForeSee
ForeSee Results, Inc. provides online customer satisfaction measurement solutions in the US and internationally. The company enables organizations to understand how improvements to customer satisfaction lead to profitable behaviors.
price ($mm)
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closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$408.09)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/9/2011 via BNC Analysis

GfK Group, acquired Knowledge Networks Inc.

synopsis: GfK, one of the largest market research companies in the world, has acquired US-based consumer specialist Knowledge Networks. Founded in 1998, Knowledge Networks provides online research solutions including KnowledgePanel, which claims to offer a ‘truly representative’ sample of the US population.
buyer: GfK Group (XTRA:GFK:$1,759.04)
The GfK Group is one of the largest market research companies in the world. GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Its services are divided into three sectors: Custom Research, Retail and Technology and Media. "
target: Knowledge Networks Inc.
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy. It specializes in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2018 via Company Press Release

Critical Mix, Inc., acquired UBMobile

synopsis: Critical Mix, a premier global data and insights company, acquired UBMobile, a mobile-first consumer insights technology and services company. UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
buyer: Critical Mix, Inc.
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on their simplified solutions to help them innovate and grow. "
target: UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2011 via BusinessWire

Knowledge Networks, acquired Cada Cabeza

synopsis: Knowledge Networks has acquired Garcia Research Associates, a firm known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. The acquisition of Cada Cabeza, along with KnowledgePanel LatinoSM and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments.
buyer: Knowledge Networks
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything it does. "
target: Cada Cabeza
Garcia Research Associates is a firm well known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. Its Cada CabezaSM survey panel provides high respondent engagement and expert bilingual support.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/27/2017 via PE Hub

Generation Growth Capital, Inc., acquired BestMark Inc.

synopsis: Generation Growth Capital Fund III, LP (“GGC”), a Milwaukee-based private equity firm that invests in lower middle market companies, announced the acquisition of BestMark, Inc. Located in Minnetonka, MN, BestMark is an industry-leading provider of customer experience measurement services and related analytics.
buyer: Generation Growth Capital, Inc.
Generation Growth Capital Fund III, LP (GGC) is a Milwaukee-based private equity firm focusing on investments in small businesses to support ownership transition and growth opportunities. By partnering with solid management teams, GGC adopts a proactive, collaborative approach. "
target: BestMark Inc.
Located in Minnetonka, MN, BestMark is an industry-leading provider of customer experience measurement services and related analytics. The company assesses and improves customer satisfaction and loyalty for major companies in retail, automotive, hospitality, technology and other industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/30/2018 via GlobeNewswire

Ipsos S.A, will purchase Four Global Divisions from GfK Group

synopsis: Ipsos will acquire GfK Group's 4 global divisions of research: customer experience, experience innovation, health, and public affairs. Customer Experience is advising on customer satisfaction, Experience Innovation is research on user experience, Heath is research on health industry companies, and Public Affairs is research on public opinion.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: GfK Group (XTRA:GFK:$1,759.04)
Headquartered in Germany. GfK Group is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. GfK has multiple global divisions of GfK Research, including customer experience, experience innovation, health, and public affairs.
price ($mm)
$123
rev ($mm)
$234
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 1/27/2017 via PR Web

10Pearls, LLC, acquired Brilliant Experience

synopsis: 10Pearls, a software application design and development company that helps businesses accelerate through digital, announced that it acquired Brilliant Experience, a user experience and research firm specializing in customer engagement and cognitive design.
buyer: 10Pearls, LLC
Founded in 2004, 10Pearls drives rapid execution through innovative, enterprise-grade digital solutions. As an award-winning software application development company, 10Pearls serves as a trusted partner, helping businesses scale. "
target: Brilliant Experience
Brilliant Experience is a user experience and research firm specializing in customer engagement and cognitive design. Brilliant Experience’s revolutionary approach to digital solutions leverages customer research and user experience (UX) to significantly improve product adoption and engagement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Geography
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Ayfie
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Qumu, Inc.
Qumu, Inc.
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Medallia
Medallia
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Neosperience
Neosperience
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Mobecom Limited
Mobecom Limited
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Bill.com
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Agillic
Agillic
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New Relic, Inc
New Relic, Inc
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Dex Media, Inc.
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$316.98
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Brightcove, Inc.
Brightcove, Inc.
Brightcove Inc. is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen.
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$164.83
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Ticker: TENB
 
 
 
 
 
 
 
 
Tenable Network Security Inc
Tenable Network Security Inc
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($6.01)
EBIT ($mm)
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Employees
1367
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Ticker: NYSE:SMWB
 
 
 
 
 
 
 
 
SimilarWeb
SimilarWeb
As a trusted platform for understanding online behavior, millions of people rely on Similarweb insights to strengthen their knowledge of the digital world. Similarweb empowers anyone to make smarter decisions by understanding why things happen across the digital ecosystem.
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($47.14)
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752
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
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$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
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210
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