Like Unruly Group Limited

announced 1/6/2020 via BNC Analysis

Tremor International Ltd, will acquire Unruly Group Limited

synopsis: Tremor International Ltd, a global leader in video advertising technologies, announces that it has reached an agreement with News Corp, a global diversified media and information services company, to acquire Unruly, News Corp’s programmatic video marketplace. Unruly wins minds and steals hearts through the power of a data-driven video marketplace.
buyer: Tremor International Ltd (AIM:TRMR:$290.01)
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand. "
target parent: News Corporation
target: Unruly Group Limited
Unruly wins minds and steals hearts through the power of a data-driven video marketplace. They use emotional data to deliver brand-safe awesome advertising to 1.2bn people. Founded in 2006, Unruly was the first vendor to bring emotional intelligence to video advertising.
price ($mm)
$294
rev ($mm)
$286
EBITDA ($mm)
$29
EV / rev
1.0x
EV / EBITDA
10.1x
announced 4/14/2021 via GlobeNewswire

Meltwater, will acquire Klear

synopsis: Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into an agreement to acquire Klear, an Israeli SaaS company and a market leader in the fast-growing influencer marketing space.
buyer: Meltwater (:$359.79)
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. "
target: Klear
Klear is a big data Influencer Marketing software platform. Klear helps brands build, scale and measure influencer programs. With the most comprehensive database of over 1 billion influencers, Klear enables their clients to find influencers in any category worldwide.
price ($mm)
$11
rev ($mm)
$8
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
announced 3/16/2021 via GlobeNewswire

Meltwater, will acquire Linkfluence

synopsis: Meltwater B.V., a global provider of media intelligence and social analytics, will acquire Linkfluence, a French SaaS company using artificial intelligence to algorithmically mine social media for consumer insights. The acquisition is part of Meltwater’s growth strategy, which involves investments and acquisitions in the social media segment.
buyer: Meltwater (:$359.79)
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. "
target: Linkfluence
Based in France, Linkfluence is a leader in AI-enabled consumer intelligence. Its SaaS platform enables hundreds of global brands to derive actionable insights from social data and understand their consumers better and faster.
price ($mm)
$41
rev ($mm)
$20
EBITDA ($mm)
EV / rev
2.9x
EV / EBITDA
announced 2/26/2021 via PR Newswire

Cision AB, will acquire Brandwatch

synopsis: Cision will acquire Brandwatch, a global leader in digital consumer intelligence and social media listening. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement.
buyer parent: Platinum Equity, LLC
buyer: Cision AB (:$739.91)
Cision is a global leader in PR, marketing, and social media management technology and intelligence. Cision helps brands and organizations identify, connect, and engage with customers and stakeholders to drive business results. "
target: Brandwatch
Based in the UK, Brandwatch is the world's pioneering digital consumer intelligence suite. The company's AI-powered deep social listening and content marketing analytics products help over 2,000 of the world's most admired brands and agencies make insightful, data-driven decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/9/2020 via BusinessWire

Astute Solutions, acquired Socialbakers

synopsis: Astute, Inc., a leading customer engagement and Voice of the Customer (VoC) platform, has acquired Prague-based Socialbakers a.s., a market-leading unified social media marketing platform. The acquisition will allow global brands to manage research, content, engagement, social listening, and VoC in a single Software-as-a-Service platform.
buyer: Astute Solutions
Astute is a full-service end-to-end customer engagement platform for global brands. Astute unifies all first-party data across the customer journey, offering AI-driven customer self-service, agent desktop CRM, social media management, and powerful Voice of the Customer tracking and analytics. "
target: Socialbakers
Prague-based Socialbakers is the trusted social media management partner to thousands of enterprise and mid-market brands. The company's AI-powered social media marketing suite helps brands ensure their investment in social media delivers measurable business outcomes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/3/2019 via BusinessWire

Sprinklr, purchased Social Advertising Business from Nanigans

synopsis: Sprinklr, the world’s first Unified Front Office for Modern Channels, has acquired Nanigans’ social advertising business. The acquired assets include data management, predictive analytics, optimization, campaign management, and granular real-time reporting across the most valuable advertising channels: Facebook, Instagram, and Twitter.
buyer: Sprinklr
Sprinklr is a Unified Front Office for Modern Channels. Sprinklr helps brands execute marketing, advertising, research, care, and engagement initiatives across all modern channels, including 23 social channels, 11 messaging channels, and millions of forums, blogs, review sites, and news sites. "
seller: Nanigans
Nanigans' social advertising business includes data management, predictive analytics, optimization, campaign management, and granular real-time reporting across the most valuable advertising channels: Facebook, Instagram, and Twitter.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2019 via PR Newswire

Innive Inc., acquired Red Pill Analytics, LLC

synopsis: Innive Inc., a leading technology and management consulting firm, has acquired Red Pill Analytics, a data and analytics company that helps customers see data differently. Red Pill Analytics combines the best elements of cloud-native technologies, agile development, and continuous innovation to form a unique solution called Elastic Delivery.
buyer: Innive Inc.
Innive is a leading technology and management consulting firm. Innive delivers end-to-end IT-enabled business services that help private and public organisations meet today’s complex business challenges. Their services encompass all aspects of Oracle E-Business Suite Applications. "
target: Red Pill Analytics, LLC
Red Pill Analytics is a data and analytics company that helps customers see data differently. Red Pill Analytics combines the best elements of cloud-native technologies, agile development, and continuous innovation to form a unique solution called Elastic Delivery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2019 via Company Press Release

Grade.us, acquired Reputation Loop

synopsis: Alpine SG, a unique software business that buys, builds, and operates market-leading vertical SaaS companies, announced the acquisition of Reputation Loop, the world’s first and only reputation marketing platform. Reputation Loop will join with an existing ASG company, Grade.Us, to form ASG MarTech.
buyer parent: Alpine Investors, LP
buyer: Grade.us
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies and SEO specialists. Grade.us is simply the most powerful SaaS platform out there for complete online review management and marketing. "
target: Reputation Loop
Reputation Loop™ is the world’s first and only reputation marketing platform. Their goal is to empower local business owners with the ability to control and expand their positive reputation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2019 via Company Press Release

Grade.us, acquired Social Report

synopsis: Alpine SG announced the acquisition of Social Report, an all-in-one social media management and reporting solution that efficiently allows customers to track and also manage each and every one of their social network accounts. Social Report will join with an existing ASG company, Grade.Us, to form ASG MarTech.
buyer parent: Alpine Investors, LP
buyer: Grade.us
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies and SEO specialists. Grade.us is simply the most powerful SaaS platform out there for complete online review management and marketing. "
target: Social Report
Social Report is an all-in-one social media management and reporting solution that efficiently allows customers to track and also manage each and every one of their social network accounts—all in one place.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 10/4/2018 via PR Newswire

Crimson Hexagon will be merged with Brandwatch,

synopsis: Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. Crimson Hexagon helps global brands better understand their consumers. Crimson Hexagon's AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance.
buyer: Brandwatch
Brandwatch is the world's enterprise social intelligence leader, empowering 1,400 of the planet's most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. "
target: Crimson Hexagon
Crimson Hexagon helps global brands better understand their consumers. Crimson Hexagon's AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/24/2018 via GlobeNewswire

Meltwater, acquired Sysomos Inc.

synopsis: Meltwater, a pioneer of media intelligence, announced its acquisition of Canada-based Sysomos, a leader in social analytics and engagement. Sysomos helps brands and agencies turn data-driven insights into customer engagement opportunities. Their platform gives marketers the easiest way to Search, Publish, Engage and Analyze at scale across media.
buyer: Meltwater (:$359.79)
Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 26,000 companies have used Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. "
target: Sysomos Inc.
Based in Canada, Sysomos is a leader in social marketing and analytics helping brands and agencies to turn data-driven insights into customer engagement opportunities. Their platform gives marketers the easiest way to Search, Publish, Engage and Analyze at scale across earned, owned and paid media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2016 via Company Press Release

Olapic, acquired Piqora Inc.

synopsis: Olapic, the premier visual content marketing platform, announced the acquisition of Piqora. The company expanded its strategy to include marketing, commerce, and analytics tools for other image-based networks such as Tumblr and Instagram to help advertisers and marketers discover and amplify the most relevant visual content on mobile destinations.
buyer: Olapic
Olapic is the leading visual marketing platform for collecting, curating, permissioning, and showcasing consumer-generated photos across marketing channels. "
target: Piqora Inc.
Piqora was founded with a focus on marketing and data analytics for Pinterest. Since launch, the company expanded its strategy to include marketing, commerce, and analytics tools for other image-based networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/26/2016 via BNC Analysis

Clickable, Inc., acquired Talkwheel.com, Inc.

synopsis: Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable, a company that makes marketers thrive by delivering powerful intelligence for social and search advertising.
buyer parent: LookSmart Ltd.
buyer: Clickable, Inc.
Clickable makes marketers thrive by delivering powerful intelligence for social and search advertising. With Clickable, marketers simplify complex data into meaningful metrics and customer insights, and can prove ROI while making more profitable advertising decisions. "
target: Talkwheel.com, Inc.
Talkwheel is a revolutionary community and analytics platform that empowers brands to build simple yet visual, hosted, consumer-facing communities and easily integrates into any website, mobile app, blog, and social media channel to unify conversation no matter where consumers interact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2016 via BusinessWire

Sprinklr, acquired Postano

synopsis: Sprinklr, Inc., the world’s most complete enterprise social technology, announced it has completed the acquisition of Postano, the leading social visualization platform, from TigerLogic Corporation. Postano brings social content and the voice of the customer into offline, immersive brand experiences through stunning, large-scale digital displays.
buyer: Sprinklr
Sprinklr is the most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences. Sprinklr’s fully integrated social experience management software powers more than four billion social connections across 77 countries. "
target parent: TigerLogic Corporation
target: Postano
Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond.
price ($mm)
$2.40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/14/2015 via BNC Analysis

Simply Measured, acquired DataRank, Inc.

synopsis: Simply Measured announced its acquisition of DataRank, a social intelligence provider. DataRank's social analytics technology platforms prioritize data by ranking the most relevant or useful comments first, allowing the client to see high quality results immediately, and results in faster and smarter business decisions.
buyer: Simply Measured
Simply Measured offers the most complete measurement and reporting solution for social media marketers. Their software streamlines the process of moving social media data into dashboards and other deliverables. "
target: DataRank, Inc.
DataRank is one of the leading global data and social analytics technology platforms. DataRank prioritizes data by ranking the most relevant or useful comments first. This enables the client to see high quality results immediately, and results in faster and smarter business decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/16/2015 via BNC Analysis

News Corporation, acquired Unruly Group Limited

synopsis: News Corp announced that it has acquired Unruly Holdings Limited, a leading global ad platform that is revolutionizing digital and social video advertising for clients around the world. Unruly is a video distribution platform and a pioneer in tracking video sharing and delivering verifiable video views via paid media.
buyer: News Corporation (NWSA:$9,358.00)
News Corporation is a diversified media and information services company with operations in several industry segments: news and information services, digital real estate services, book publishing, digital education, and sports programming and pay-TV distribution. "
target: Unruly Group Limited
Unruly is the ad tech company that gets videos watched, tracked and shared across the Web. Positioned at the intersect of video, social & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.
price ($mm)
$90
rev ($mm)
$46
EBITDA ($mm)
EV / rev
3.9x
EV / EBITDA
closed 8/27/2015 via BNC Analysis

LinkedIn Corporation, acquired Fliptop

synopsis: The world’s largest professional networking website, LinkedIn has announced its acquisition of Fliptop, a leading provider of predictive sales and marketing software. Fliptop's web platform automatically keeps a brand's contact data "socially fresh," enabling brands to personalize marketing, provide better support and generate more sales.
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn connects the world's professionals to make them more productive and successful. With approximately 277 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. "
target: Fliptop
Fliptop provides Social Intelligence, connecting email and social identities. Their web platform automatically keeps a brand's contact data "socially fresh," enabling brands to personalize marketing, provide better support and generate more sales.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/17/2015 via PR Newswire

Gravity4, acquired Bolzter

synopsis: Gravity4, the world's first High-Frequency Marketing OS, announced the acquisition of Bolzter, the industry's first automated lead generation platform. As a part of this acquisition, the Company will rebrand Bolzter, as CrossGraph, within Gravity4's Marketing Cloud.
buyer: Gravity4
Gravity4 is the world's first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology within the Gravity4 Marketing Cloud. "
target: Bolzter
Bolzter has built various applications that it offers to marketers which discovers new audiences by mining their existing social graph in real-time. This allows any company to generate leads from its existing cluster of customers and utilize social and display advertising for targeting.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/11/2015 via Bloomberg

Bigtree Entertainment Pvt Ltd, acquired Eventifier

synopsis: BigTree Entertainment bought a majority stake in Eventifier, a social media analytics start-up. The firm helps consolidate, track and analyse content feed on social media platforms during a targeted social media campaign. The firm has over 1,500 clients, including blue chip companies such as Pearson, UBM Tech, Clinton Foundation and NASA.
buyer: Bigtree Entertainment Pvt Ltd
Bigtree Entertainment Pvt. Ltd. is India's premiere comprehensive ticketing, information and analysis solutions provider. It provides cinemas and event organizers as well as the consumers a complete range of solution through call centers, Internet ticketing, kiosk and a mobile ticketing platform. "
target: Eventifier
Eventifier, is a social media analytics start-up. The firm helps consolidate, track and analyse content feed on social media platforms during a targeted social media campaign. The firm has over 1,500 clients, including blue chip companies such as Pearson, UBM Tech, Clinton Foundation and NASA.
price ($mm)
$1.00
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/15/2014 via PR Newswire

SmartFocus, acquired Content Savvy

synopsis: SmartFocus has acquired social media analytics provider Content Savvy as part of its strategy to develop the UK's first omni-channel digital marketing system. Using natural language processing (NLP) and machine learning technology, Content Savvy offers the ability to follow and accurately interpret media channels.
buyer: SmartFocus (GB:STF:$13.91)
SmartFocus is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi channel campaigns and more valuable customer relationships. "
target: Content Savvy
Content Savvy offers business solutions that harness Big Data based on large-volume multilingual content analytics. Using natural language processing (NLP) and machine learning technology, Content Savvy offers the ability to follow and accurately interpret media channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/6/2020 via BNC Analysis

Tremor International Ltd, will acquire Unruly Group Limited

synopsis: Tremor International Ltd, a global leader in video advertising technologies, announces that it has reached an agreement with News Corp, a global diversified media and information services company, to acquire Unruly, News Corp’s programmatic video marketplace. Unruly wins minds and steals hearts through the power of a data-driven video marketplace.
buyer: Tremor International Ltd (AIM:TRMR:$290.01)
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand. "
target parent: News Corporation
target: Unruly Group Limited
Unruly wins minds and steals hearts through the power of a data-driven video marketplace. They use emotional data to deliver brand-safe awesome advertising to 1.2bn people. Founded in 2006, Unruly was the first vendor to bring emotional intelligence to video advertising.
price ($mm)
$294
rev ($mm)
$286
EBITDA ($mm)
$29
EV / rev
1.0x
EV / EBITDA
10.1x
closed 9/16/2015 via BNC Analysis

News Corporation, acquired Unruly Group Limited

synopsis: News Corp announced that it has acquired Unruly Holdings Limited, a leading global ad platform that is revolutionizing digital and social video advertising for clients around the world. Unruly is a video distribution platform and a pioneer in tracking video sharing and delivering verifiable video views via paid media.
buyer: News Corporation (NWSA:$9,358.00)
News Corporation is a diversified media and information services company with operations in several industry segments: news and information services, digital real estate services, book publishing, digital education, and sports programming and pay-TV distribution. "
target: Unruly Group Limited
Unruly is the ad tech company that gets videos watched, tracked and shared across the Web. Positioned at the intersect of video, social & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.
price ($mm)
$90
rev ($mm)
$46
EBITDA ($mm)
EV / rev
3.9x
EV / EBITDA
closed 5/13/2013 via Company Press Release

Unruly Group Limited, acquired Shareifyoulike

synopsis: Video technology company Unruly announces that it has acquired Shareifyoulike, the leading German platform for social video advertising. Shareifyoulike GmbH operates an online platform for sharing content and earning money. Its platform provides digital content for sharing and pays users for sharing content.
buyer: Unruly Group Limited
Unruly is a video technology company that works with top brands and to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. It uses its proprietary technology to turn target audiences into engaged viewers, then customers. "
target: Shareifyoulike
Shareifyoulike is the leading German platform for social video advertising. Shareifyoulike is a sharing platform which provides users with digital content, and offers to share. For sharing this content, users will be reimbursed by Shareifyoulike.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/19/2021 via GlobeNewswire

Tremor International Ltd, acquired Spearad GmbH

synopsis: Tremor International Ltd. has acquired Spearad, a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top (“OTT”) environments, with the same advanced controls and capabilities of linear TV.
buyer: Tremor International Ltd (AIM:TRMR:$290.01)
Tremor International is a global company offering an end-to-end technology advertising platform, operating across three core capabilities - Video, Data and CTV. "
target: Spearad GmbH
Spearad is a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top (“OTT”) environments, with the same advanced controls and capabilities of linear TV..
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/6/2020 via BNC Analysis

Tremor International Ltd, will acquire Unruly Group Limited

synopsis: Tremor International Ltd, a global leader in video advertising technologies, announces that it has reached an agreement with News Corp, a global diversified media and information services company, to acquire Unruly, News Corp’s programmatic video marketplace. Unruly wins minds and steals hearts through the power of a data-driven video marketplace.
buyer: Tremor International Ltd (AIM:TRMR:$290.01)
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand. "
target parent: News Corporation
target: Unruly Group Limited
Unruly wins minds and steals hearts through the power of a data-driven video marketplace. They use emotional data to deliver brand-safe awesome advertising to 1.2bn people. Founded in 2006, Unruly was the first vendor to bring emotional intelligence to video advertising.
price ($mm)
$294
rev ($mm)
$286
EBITDA ($mm)
$29
EV / rev
1.0x
EV / EBITDA
10.1x
announced 10/4/2018 via BNC Analysis

Bright Mountain Media, Inc., will acquire Kubient, Inc.

synopsis: Bright Mountain Media, a digital media holding company, will acquire Kubient, a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer with the right message.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Their assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. "
target: Kubient, Inc.
Kubient is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer, at the right time, with the right message.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2016 via BNC Analysis

Somoto Ltd., acquired Meme Global Media Group

synopsis: Somoto Ltd., which works in Internet marketing, video and mobile advertising, and distribution services for software and apps has acquired Meme Global Media Group. Its business includes effective acquisition of digital video media and adapting it to the needs of the advertiser's target market.
buyer: Somoto Ltd. (TASE:SMTO:$29.63)
Somoto Inc. was founded in 2009 by experienced web and shareware industry entrepreneurs, Somoto has been in the forefront of the internet monetization industry, helping thousands of software developers and website owners to generate income for their traffic. "
target: Meme Global Media Group
Meme Global Media Group is a leading agency digital advertising solutions. Its solutions are designed for large brand advertisers and advertising agencies, and are based on advanced proprietary software, big data and machine learning.
price ($mm)
$3.50
rev ($mm)
$9
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
closed 3/15/2017 via PR Web

PK4 Media, acquired TruEngage

synopsis: PK4 Media, the advertising industry’s premiere Omni-Channel Media Company, announced the company has officially acquired leading engagement-based video platform, TruEngage, from Are You a Human. TruEngage uses fully customizable technology to create an interactive overlay on top of video pre-roll for desktop placements.
buyer: PK4 Media
PK4 Media is the advertising industry’s first Omni-Channel Media Company. Through its proprietary technology platform, PK4 Media is able to serve, monitor and report on display and video creative across all digital distribution channels, including Desktop, Mobile, Tablet, CTV, In-Theater, and more. "
target parent: Are You A Human
target: TruEngage
TruEngage is a leading engagement-based video platform. It uses a customizable technology to create an interactive overlay on top of video pre-roll for desktop placements. Consumers are given the option to skip the pre-roll and advance to their content quickly by actively engaging with the overlay.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2021 via BusinessWire

Smartly.io, acquired Viralspace

synopsis: Smartly.io, a leading global creative and digital advertising platform, has acquired Viralspace, an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time.
buyer parent: Providence Equity Partners Inc.
buyer: Smartly.io
Smartly.io a leading global creative and digital advertising platform. Smartly.io automates every step of social advertising to unlock greater performance. Their easy-to-use SaaS tool offers marketers a quick way to create, manage & optimize every aspect of a successful social advertising campaign. "
target: Viralspace
Viralspace is an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time based on those features.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2019 via PR Newswire

TapClicks, acquired Megalytic

synopsis: TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, has acquired Megalytic, a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Megalytic
Megalytic is a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting. Their solution makes it easy for busy people to create great looking reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/27/2017 via PR Newswire

TapClicks, acquired Raven Internet Marketing Tools

synopsis: TapClicks, a leader in enterprise marketing reporting and data visualization, announced that it has acquired Raven Tools. Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Raven Internet Marketing Tools
Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/19/2014 via GlobeNewswire

IgnitionOne, Inc., acquired Knotice

synopsis: IgnitionOne, a global leader in cloud-based digital marketing technology, announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. "
target: Knotice
Knotice is a privately-owned, leading digital marketing technology company that specializes in the intake and activation of data for messaging and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2016 via BusinessWire

Visual IQ, Inc., acquired Refined Labs

synopsis: Visual IQ, the leading cross channel marketing attribution software provider, announced it has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The addition of Refined Labs' analytical prowess will strengthen Visual IQ's global attribution offering more brands with solutions that match their goals.
buyer: Visual IQ, Inc.
Visual IQ's SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. "
target: Refined Labs
Based in Munich, Germany, Refined Labs provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2019 via Company Press Release

BrandMaster, acquired TACTIC

synopsis: BrandMaster, Norway’s leading marketing and branding software solution, has acquired TACTIC, Norway's leading provider of dynamic creative optimization for brands and agencies whose data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences.
buyer: BrandMaster
BrandMaster is Norway’s leading marketing and branding software solution. Based on a 100% SaaS enabled delivery model, BrandMaster has created a solid application platform contributing to a “one place for all your brand and marketing”. "
target: TACTIC
Headquartered in Norway, TACTIC is a leading provider of dynamic creative optimization for brands and agencies. Their data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2016 via Company Press Release

ScribbleLive, acquired Linkdex

synopsis: ScribbleLive, the leading global content marketing solution provider, announced that it has acquired Linkdex, the world’s leading SEO platform for in-house teams and their agencies. Hundreds of teams, covering thousands of brands, utilize the Linkdex Enterprise SEO platform across the globe.
buyer: ScribbleLive
ScribbleLive is the leading content marketing software platform that helps businesses grow and expand the top of the marketing funnel using big data. The SaaS solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. "
target: Linkdex
Linkdex is a SaaS Platform that unites search, PR, and content channels. They specialize in SEO, marketing, online marketing, content marketing, public relations, social media, and technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/4/2011 via Company Press Release

Deutsche Post AG, acquired AdCloud GmbH

synopsis: Deutsche Post is acquiring the Cologne-based company Adcloud GmbH, a special provider of performance marketing solutions for the online advertising market. Deutsche Post will further expand its range of services in online advertising market and strengthen its position as a neutral provider who can efficiently place and market online advertising.
buyer: Deutsche Post AG (XTRA:DPW:$70,686.40)
Deutsche Post AG, through its subsidiaries, operates as a logistics company worldwide. The company operates in four divisions: mail, express, logistics, and financial services. "
target: AdCloud GmbH
Adcloud is an independent advertising technology company creating the worlds first open ecosystem to build your own advertising flywheel and exchange digital advertisements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/29/2021 via BNC Analysis

Sovrn Holdings, Inc., acquired Monetizer101 SA

synopsis: Sovrn Holdings, Inc, a publisher-focused technology company, announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 helps publishers improve conversion rates and drive higher revenue.
buyer: Sovrn Holdings, Inc.
Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn reaches nearly 500 million active consumers across more than 3.5 billion page views every day with its online publisher technology. "
target: Monetizer101 SA
Monetizer101 is the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (YHOO:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/20/2021 via BNC Analysis

NowVertical, will acquire Affinio

synopsis: NowVertical Group Inc., a global big data software and services company, will acquire Canada-based Affinio Inc., an audience insights and privacy-safe customer analytics platform. The acquisition will expand NOW's position in the enterprise marketing vertical and provide additional privacy-safe data analytic capabilities to the company's platform.
buyer: NowVertical (TSXV:NOW:$0.62)
NowVertical is a global data analytics software and services company whose mission is to help customers win in the digital economy by providing invaluable tools to make data-informed decisions through diagnostic, predictive, or prescriptive models. "
target: Affinio
Based in Canada, Affinio is an audience insights and privacy-safe customer analytics platform. Affinio helps global brands and marketers leverage social media data to uncover previously unknown affinity groupings and then build insightfully targeted campaigns by mapping their audiences' interests.
price ($mm)
$7.30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Unruly Group Limited


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Marin Software
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Limelight Networks
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Actua Corporation
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Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
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dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
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The Rubicon Project
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Agillic
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