Like Precima

closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

See 710 Comparable Transactions
synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
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closed 7/7/2021 via PR Newswire

Fintech, acquired STX Business Solutions

See 40 Comparable Transactions
synopsis: Financial Information Technologies, LLC ("Fintech"), the leading business solutions provider for the beverage alcohol industry, has acquired STX Business Solutions, a powerful web-based data management platform for the CPG (Consumer Packaged Goods) and retail industry built on Microsoft Power BI.
buyer: Fintech
Fintech is the leading business provider of affordable technology built to simplify beverage alcohol management for any business, of any size, that sells alcohol. They empower retailers, distributors, and suppliers by automating essential manual processes and data insights. "
 target: STX Business Solutions
STX is a web-based data management platform for the Consumer Packaged Goods and retail industry. STX's simple, user-friendly Microsoft Business Intelligence analytics platform enables clients to analyze clean, same-day performance and pricing information across all products within a portfolio.
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closed 12/9/2020 via PR Newswire

The Stage Fund, acquired ThirdChannel

See 491 Comparable Transactions
synopsis: Stage, a private equity firm, has acquired ThirdChannel, a SaaS business that enables consumer brands to manage in-store customer experiences at scale. ThirdChannel's cloud-based retail intelligence platform provides real-time visibility into all stores to help brands improve customer experiences and optimize their merchandising.
buyer: The Stage Fund
Stage is a private equity firm focused on acquiring controlling interests in companies undergoing a change in capital structure, operations, or growth. Stage's venture fund, reStage, offers early stage small and medium-sized enterprises the capital and expertise to rethink their approach to growth. "
 target: ThirdChannel
ThirdChannel is a SaaS business that enables consumer brands to manage in-store customer experiences at scale. ThirdChannel's cloud-based retail intelligence platform provides real-time visibility into all stores to help brands improve customer experiences and optimize their merchandising.
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announced 8/5/2020 via PR Newswire

Aptos Inc, will acquire Revionics, Inc.

See 347 Comparable Transactions
synopsis: Aptos, a recognized market leader in retail technology solutions, will acquire Revionics, a global SaaS provider of science-based pricing, promotion, and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by optimizing their pricing, promotions, markdowns, and advanced analytics.
buyer parent: Goldman Sachs & Co.
buyer: Aptos Inc
Aptos, Inc., a recognized market leader in retail technology solutions, delivers innovative, cloud-native and comprehensive omni-channel solutions to more than 1,000 retail brands in 65 countries. Aptos helps retailers to streamline their operations and deliver integrated, seamless experiences. "
 target: Revionics, Inc.
Revionics is a global SaaS provider of science-based pricing, promotion, and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and advanced analytics.
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closed 1/8/2020 via PR Newswire

Antuit, acquired Forecast Horizon, Inc.

See 437 Comparable Transactions
synopsis: Antuit.ai, a leader in cloud AI solutions for forecasting, pricing, and personalization, has acquired Forecast Horizon, an innovative provider of Retail AI-powered markdown, promotions, assortment and allocation SaaS products. The acquisition makes Antuit.ai a one-stop-shop for AI-powered merchandising and planning solutions.
buyer parent: Goldman Sachs & Co.
buyer: Antuit
Antuit.ai, a Goldman Sachs company, is the leader in AI-powered solutions for Merchandising and Planning. World-class retailers and consumer goods manufacturers leverage Antuit.ai solutions to digitally transform their business and achieve outsized business results. "
 target: Forecast Horizon, Inc.
Forecast Horizon is a provider of Retail AI-powered markdown, promotions, assortment and allocation SaaS products. The company's AI SaaS solutions provide merchants and planners with actions to drive sell-through, increase margin, and optimize inventory throughout the buying and selling process.
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closed 7/29/2019 via Company Press Release

Trax Image Recognition, acquired Planorama

See 460 Comparable Transactions
synopsis: Planorama, a French company that leverages cutting-edge technologies to help clients in the retail industry, match in-store reality with their expectations, has been acquired by Trax, a Singapore-based leading provider of computer vision solutions and analytics for retail.
buyer: Trax Image Recognition
Singapore-based Trax is the leading provider of computer vision solutions and analytics for retail. They enable tighter execution controls in-store and provide clients with the ability to leverage competitive insights through its in-store execution tools, market measurement and analytics services. "
 target: Planorama
Headquartered in France, Planorama is leading the game in image recognition for retail. They leverage cutting-edge technologies to help clients in the retail industry, match in-store reality with their expectations, by relying on deep learning, a technique modelled on how the human brain works.
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closed 10/17/2018 via BNC Analysis

Vente-Privée, acquired daco SAS

See 352 Comparable Transactions
synopsis: Vente-Privee, a members-only e-commerce company in France, has acquired daco, a French provider of benchmarking tools for fashion brands and retailers. daco enable their clients to utilize AI and machine learning to know all about their competition's offers, prices, and discounts.
buyer: Vente-Privée
Vente-Privee is a members-only e-commerce company in France. The company organises exclusive designer brand sales in a wide variety of categories, including fashion, accessories, homeware, sports products, electronics, wine and more. "
 target: daco SAS
daco is a French provider of benchmarking tools for fashion brands and retailers. daco enable their clients to utilize AI and machine learning to know all about their competition's offers, prices, and discounts. daco's disruptive decision making tools help improve sell-through, growth and margin.
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closed 1/18/2018 via BNC Analysis

Trax Image Recognition, acquired Quri Inc.

See 461 Comparable Transactions
synopsis: Israel-linked Trax Image Recognition is acquiring retail intelligence company Quri Inc. Established in 2009 and based in San Francisco, Quri provides real-time data about the performance of products and promotions in retail stores. It is active in 6,000 U.S. cities with access to 150,000 stores.
buyer: Trax Image Recognition
Headquartered in Singapore with global offices in Israel, Asia-Pacific, Europe and the Americas, Trax offers retailers image recognition and computer vision analytic tools. "
 target: Quri Inc.
Established in 2009 and based in San Francisco, Quri provides real-time data about the performance of products and promotions in retail stores. It is active in 6,000 U.S. cities with access to 150,000 stores.
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closed 9/27/2017 via BNC Analysis

Loyalty Company, acquired Golden Eyes

See 571 Comparable Transactions
synopsis: Loyalty Company, an independent customer communication and marketing group, has acquired Golden Eyes, a provider of CRM, Business Intelligence, and multi-channel Marketing solutions for retail outlets. Golden Eye's Be-One is a CRM and marketing campaign management platform that consolidates customer data and drives multi-channel marketing actions.
buyer: Loyalty Company
Loyalty Company is an independent customer communication and marketing group. The company conceives, organises and implements fully personalised marketing and commercial strategies and action plans, in order to develop customer value. Their clients include L'Oréal, Michelin, LavAzza, and more. "
 target: Golden Eyes
Golden Eyes is a provider of CRM, Business Intelligence, and multi-channel Marketing solutions for retail outlets. Golden Eye's Be-One is an innovative CRM and marketing campaign management platform. The cloud-based platform consolidates customer data and drives multi-channel marketing actions.
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closed 4/12/2017 via BusinessWire

Market Track, acquired 360pi

See 640 Comparable Transactions
synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired 360pi Corporation, a leading provider of online product and pricing intelligence. Ontario-based 360pi has established itself as a trusted source for eCommerce insight through granular pricing and product information.
buyer parent: Aurora Capital Group
buyer: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available. "
 target: 360pi
360pi provides on-demand price intelligence solutions to retailers through a B2B SaaS platform. The company operates an online price intelligence platform that enables retailers to make pricing decisions by providing actionable insights into their competitor's prices and product mix.
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closed 4/4/2017 via BusinessWire

Yelp, acquired Turnstyle Solutions

See 225 Comparable Transactions
synopsis: Yelp Inc., the company that connects consumers with great local businesses, announced it has acquired Turnstyle Analytics Inc., a Wi-Fi marketing company that is pioneering the way local businesses use free Wi-Fi to connect with their customers.
buyer: Yelp (YELP:$787.22)
Yelp connects people with great local businesses. Their users have contributed more than 71 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. "
 target: Turnstyle Solutions
Turnstyle is a marketing and analytics platform that utilizes public Wi-Fi to attract, retain and reward customers. Turnstyle enables clients to learn actionable insights about on-premise customer behavior and send real-time messages, coupons and rewards directly to customers’ phones.
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closed 12/8/2015 via BusinessWire

Revionics, Inc., acquired Marketyze

See 32 Comparable Transactions
synopsis: Revionics, Inc., a leading provider of End-to-End Merchandise Optimization solutions, announced that it has acquired Marketyze, a global leader in advanced on-line competitive pricing intelligence, inventory optimization and merchandising solutions.
buyer: Revionics, Inc.
Revionics empowers retailers around the globe to profitably execute a data-driven omni-channel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. "
 target: Marketyze
Marketyze is an Israeli hi-tech company founded by a group of executives with deep domain expertise in semantic site search and online price comparison. The company develops advanced pricing intelligence software that is provided as a service (SaaS) to the on-line and traditional retail industry.
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closed 9/23/2015 via Company Press Release

@WalmartLabs, acquired PunchTab

See 508 Comparable Transactions
synopsis: @WalmartLabs is acquiring PunchTab, a company known for building a software platform that empowers brands like Walmart and Sam’s Club to better understand and engage with customers in a unified way online, on mobile and in physical stores. @WalmartLabs will use PunchTab's technology to enhance their existing Customer relationship management tools.
buyer parent: Wal-Mart Stores, Inc.
buyer: @WalmartLabs
@WalmartLabs is based in the heart of Silicon Valley. The business unit creates platforms, products and businesses around social and mobile commerce to support Walmart’s global strategy of seamlessly integrating theshopping experience between brick-and-mortar stores and e-commerce. "
 target: PunchTab
PunchTab is a Silicon Valley company known for building a software platform that empowers brands like Walmart and Sam’s Club to better understand and engage with customers in a unified way online, on mobile and in physical stores.
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closed 10/14/2014 via Company Press Release

Demandware, Inc., acquired CQuotient, Inc.

See 344 Comparable Transactions
synopsis: Demandware Inc. the industry-leading provider of enterprise cloud commerce solutions, announced that it has acquired CQuotient, a next-generation cloud personalization provider. CQuotient applies advanced predictive science to the full picture of the shopper journey, including online and offline customer and product data, promotions and content.
buyer: Demandware, Inc. (DWRE:$254.08)
Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. "
 target parent: Bain Capital
target: CQuotient, Inc.
CQuotient, a next-generation cloud personalization provider. CQuotient applies advanced predictive science to the full picture of the shopper journey, including online and offline customer and product data, promotions and content.
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closed 12/18/2012 via PE Hub

Home Depot, acquired BlackLocus, Inc.

See 113 Comparable Transactions
synopsis: BlackLocus, the Texas-based pricing-as-a-service company, has been acquired by Georgia-based home improvement retailer Home Depot. BlackLocus is a SaaS platform that offers powerful competitive pricing intelligence to online retailers.
buyer: Home Depot (HD:$105,595.00)
The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable and experienced professionals. They operate over 2,200 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada and Mexico. "
 target: BlackLocus, Inc.
BlackLocus is the leading provider of automated and optimized pricing tools for mid-market and large online retailers. By combining competitive pricing data from across the web with customers’ online store data, BlackLocus delivers actionable recommendations on competitive pricing and assortment.
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closed 4/5/2012 via Company Press Release

QL2 Software, LLC, acquired RivalWatch, Inc.

See 114 Comparable Transactions
synopsis: Hale Global and RivalWatch Inc. announced that Hale Global’s portfolio company, QL2 Software, LLC has acquired the intellectual property of RivalWatch, the leader in online competitive pricing and assortment information for retailers.
buyer parent: Hale Global
buyer: QL2 Software, LLC
QL2 Software, LLC is the industry leader in providing services and technology for near real-time pricing and product data from unstructured sources such as the Web. With over 200 customers across more than 35 countries, "QL2data" drives better business decisions and increased revenue. "
 target: RivalWatch, Inc.
RivalWatch, Inc is a market-leading provider of Internet-based competitive intelligence services for Fortune 1000 retailers and manufacturers.
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closed 4/9/2015 via Forbes

Aimia Inc., Air New Zealand Limited, acquired 11Ants Analytics Limited

See 278 Comparable Transactions
synopsis: Air New Zealand and Aimia announced that they are acquiring the small New Zealand based analytics company 11Ants, a cloud based customer science platform which transforms retail transactional data into a strategic and tactical framework for retail growth. The user interacts with RAP via a suite of powerful, yet easy to use customer science modules.
buyer: Aimia Inc. (TSX:AIM:$96.49)
buyer: Air New Zealand Limited
Air New Zealand is an international and domestic airline group which provides air passenger and cargo transport services within New Zealand, as well as to and from Australia, the South West Pacific, Asia, North America and the United Kingdom. "
 target: 11Ants Analytics Limited
11Ants RAP is a cloud based customer science platform which transforms retail transactional data into a strategic and tactical framework for retail growth. The user interacts with RAP via a suite of powerful, yet easy to use customer science modules.
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closed 12/11/2014 via PR Newswire

Aimia Inc., acquired Zinc

See 278 Comparable Transactions
synopsis: Aimia, a global leader in loyalty management, announced the acquisition of Zinc (Zed Inc. Ltd), an industry leading provider of SaaS behavioral segmentation solutions and consulting services focused on customer centric store management, ecommerce, buying & merchandising and product category management.
buyer: Aimia Inc. (TSX:AIM:$96.49)
Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces. "
 target: Zinc
Zinc's retail analytical methods and retail experience combine with its proprietary TRiPPs technology to provide retailers with a deep insight into their customers, and the ability to use this insight systematically to enhance their buying & merchandising and store management.
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closed 7/14/2021 via BNC Analysis

Prisync, acquired Marguard

See 26 Comparable Transactions
synopsis: Price tracking, monitoring, and pricing SaaS Prisync has acquired one of its largest competitors in the Baltics, Lithuania-based Marguard. Marguard helps businesses unlock their e-shop profit by allowing for the comparison of price line-ups. Marguard provides comprehensive reports on competitors’ stock pricing.
buyer: Prisync
Prisync is a competitor price tracking & dynamic pricing software for any size of business from around the world. It automates the collection of price and stock availability data to assist companies in e-commerce, retail, and marketing decisions with comprehensive data. "
 target: Marguard
Lithuania-based Marguard helps businesses unlock their e-shop profit by allowing for the comparison of price line-ups. Marguard provides comprehensive reports on competitors’ stock pricing. Users can analyse prices for a single product, a product portfolio, or an entire stock.
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closed 6/28/2019 via Company Press Release

TrueCar, Inc., acquired Priceflow, Inc

See 28 Comparable Transactions
synopsis: TrueCar, Inc.’s has acquired Priceflow’s machine-learning powered used car pricing assets. Priceflow’s pricing algorithm analyzes millions of used vehicle prices help dealers make informed pricing decisions based on market context. TrueCar will use the assets to improve upon industry leading pricing algorithms for dealers and consumers.
buyer: TrueCar, Inc. (TRUE:$326.43)
TrueCar, Inc. is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. "
 target: Priceflow, Inc
Priceflow is a dealer-focused platform helping to optimize pricing, analyze their market, and increase profits. Priceflow’s pricing algorithm analyzes millions of used vehicle prices help dealers make informed pricing decisions based on market context.
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closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

See 710 Comparable Transactions
synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
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closed 7/9/2021 via Company Press Release

The Nielsen Company, Inc., acquired TVTY

See 75 Comparable Transactions
synopsis: Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target: TVTY
TVTY is a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
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closed 5/19/2021 via BNC Analysis

NielsenIQ, acquired Label Insight, Inc

See 290 Comparable Transactions
synopsis: NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally. Label Insight drives growth for CPG brands and retailers through unparalleled product transparency.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
 target: Label Insight, Inc
Label Insight drives growth for CPG brands and retailers through unparalleled product transparency. Its best-in-class product attribute data and patented data science empower companies to unlock new growth opportunities both online and in-store.
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announced 3/3/2021 via Company Press Release

Roku, Inc., will purchase Advanced Video Advertising Business from The Nielsen Company, Inc.

See 1998 Comparable Transactions
synopsis: Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
buyer: Roku, Inc. (:$1,778.39)
Roku pioneered streaming to the TV. Roku connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
 seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen’s Advanced Video Advertising (AVA) business includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. Nielsen Holdings plc is a global measurement and data analytics company.
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announced 11/4/2020 via Company Press Release

Advent International, will purchase Nielsen Global Connect business from The Nielsen Company, Inc.

See 2 Comparable Transactions
synopsis: Nielsen is to sell its Global Connect business to Advent International. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. The business will be renamed NielsenIQ.
buyer: Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of June 30, 2020, had $58.4 billion in assets under management. "
 seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business.
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closed 7/23/2020 via PR Newswire

Talkwalker Inc., acquired Nielsen Social

See 114 Comparable Transactions
synopsis: Talkwalker, a social listening and analytics company, has acquired Nielsen Social from The Nielsen Company, a global measurement and data analytics company. Nielsen Social is a provider of social measurement and audience insights software. Their platform and API enables users to analyze social media feeds and engage their fans in real time.
buyer parent: Marlin Equity Partners
buyer: Talkwalker Inc.
Talkwalker is a social listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. Talkwalker's social media analytics platform uses AI to monitor and analyze online conversations across social networks, news websites, blogs and forums. "
 target parent: The Nielsen Company, Inc.
target: Nielsen Social
Nielsen Social is a provider of social measurement and audience insights software. Nielsen Social provides solutions for TV networks, agencies and advertisers. Their Social Content Ratings platform and API enables social media teams to analyze social media feeds and engage their fans in real time.
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closed 2/12/2020 via Company Press Release

SD Worx VZW, acquired Pointlogic

See 360 Comparable Transactions
synopsis: Belgian HR service provider SD Worx has acquired Pointlogic HR, a supplier of innovative software for reward and management solutions and associated consulting services in the Netherlands and Belgium. Pointlogic HR's Inspire Reward Communication platform allows employees to see the value of their total pay package as well as any fringe benefits.
buyer: SD Worx VZW
Belgium-based SD Worx is a supplier of people solutions, enabling organisations to use HR to deliver added value to their businesses. SD Worx is the co-founder of the Payroll Services Alliance, a global strategic network of payroll companies that together handle 32 million payroll calculations. "
 target parent: The Nielsen Company, Inc.
target: Pointlogic
Netherlands-based Pointlogic HR helps organisations in the field of reward management solutions. The company helps its clients with cloud-based solutions that provide real added value for both individuals and organisations.
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closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

See 710 Comparable Transactions
synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

See 228 Comparable Transactions
synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
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closed 9/5/2018 via Company Press Release

The Nielsen Company, Inc., acquired SuperData Research

See 8 Comparable Transactions
synopsis: Nielsen Holdings plc, a global measurement and data analytics company, announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target: SuperData Research
SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.
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closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

See 456 Comparable Transactions
synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
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announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

See 464 Comparable Transactions
synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
 target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

See 126 Comparable Transactions
synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
 seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

See 42 Comparable Transactions
synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
 seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/2/2018 via PR Newswire

ZS Associates, purchased BASES Pharmaceutical Forecasting from The Nielsen Company, Inc.

See 60 Comparable Transactions
synopsis: ZS announced it has acquired the assets of BASES Pharmaceutical Forecasting from Nielsen. The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
buyer: ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Founded in 1983, ZS has grown into a firm of 500 professionals delivering expertise across much of the sales and marketing spectrum. "
 seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

See 72 Comparable Transactions
synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
 target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2017 via PR Newswire

The Nielsen Company, Inc., acquired vBrand

See 243 Comparable Transactions
synopsis: Nielsen, a global performance management company, announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
 target: vBrand
vBrand is an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

See 30 Comparable Transactions
synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
 seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2017 via PR Newswire

Stagwell Group, purchased Select Mobile Research Assets from The Nielsen Company, Inc.

See 29 Comparable Transactions
synopsis: The Stagwell Group, a registered investment advisory company, announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey.
buyer: Stagwell Group
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
 seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
The acquisition includes mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

See 303 Comparable Transactions
synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
 target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2017 via PR Newswire

Stagwell Group, acquired The Harris Poll

See 489 Comparable Transactions
synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has acquired certain custom research assets from Nielsen, including the Harris Poll. As part of the transition, Harris will relaunch as Harris Insights & Analytics. The Harris Poll brand remains unchanged. The Harris Poll reflects Americans' opinions on a wide range of topics.
buyer: Stagwell Group
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "
 target parent: The Nielsen Company, Inc.
target: The Harris Poll (HPOL:$140.32)
Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. The Harris Poll reflects Americans' opinions on a wide range of topics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

See 213 Comparable Transactions
synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
 target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

See 139 Comparable Transactions
synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
 seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

See 40 Comparable Transactions
synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
 target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

See 161 Comparable Transactions
synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
 target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

See 222 Comparable Transactions
synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
 target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

See 139 Comparable Transactions
synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
 seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

See 179 Comparable Transactions
synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$215.10)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

See 139 Comparable Transactions
synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
 target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

See 139 Comparable Transactions
synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
 target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

See 48 Comparable Transactions
synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
 target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

See 34 Comparable Transactions
synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
 seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

See 145 Comparable Transactions
synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
 target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

See 167 Comparable Transactions
synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
 target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

See 54 Comparable Transactions
synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
 target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

See 154 Comparable Transactions
synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
 target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

See 154 Comparable Transactions
synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
 target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

See 193 Comparable Transactions
synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
 target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

See 34 Comparable Transactions
synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
 target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

See 34 Comparable Transactions
synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
 seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 9/29/2014 via Company Press Release

GfK Group, acquired Cogenta Systems Ltd.

See 139 Comparable Transactions
synopsis: GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. "
 target: Cogenta Systems Ltd.
Cogenta is an industry pioneer in providing retail and pricing intelligence services, partnering with the biggest European retailers and brands. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

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($2.78)
Net Income ($mm)
Employees
133
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Ticker: AIM:UNG
 
 
 
 
 
 
 
 
Universe Group plc
Universe Group plc
Universe Group plc provides some of the world's leading retailers with point of sale, payment and loyalty solutions. The Group's solutions are based on its own proprietary software and are offered out of the Cloud on a software as a service model.
year
2018
rev ($mm)
$26.32
EBITDA ($mm)
$2.69
EBIT ($mm)
$1.60
Net Income ($mm)
$0.67
Employees
249
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Ticker: TSXV:AKR
 
 
 
 
 
 
 
 
Ackroo Inc.
Ackroo provides gift card and loyalty processing solutions to help businesses attract, retain and grow their customers and their revenues. Their solution can process gift card & loyalty transactions at the point-of-sale and provide merchants with important administrative and marketing data.
year
2020
rev ($mm)
$5.02
EBITDA ($mm)
$0.94
EBIT ($mm)
($0.60)
Net Income ($mm)
Employees
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Ticker: OTCPK:MFON
 
 
 
 
 
 
 
 
Mobivity
Mobivity
Mobivity helps restaurant and retail brands realize their strategy of growing their business by increasing customer frequency, engagement, and spend.
year
2018
rev ($mm)
$11.78
EBITDA ($mm)
($4.45)
EBIT ($mm)
($4.52)
Net Income ($mm)
Employees
61
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Ticker: AIM:PROX
 
 
 
 
 
 
 
 
Proxama Ltd.
Proxama Ltd.
Proxama are experts in NFC payments, ticketing and NFC and proximity marketing. Proxama's primary focus is on developing contactless payment solutions for mobiles through product development consultancy, systems integration and product licensing.
year
2014
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker: ECOM
 
 
 
 
 
 
 
 
ChannelAdvisor
ChannelAdvisor
ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.
year
2020
rev ($mm)
$130.42
EBITDA ($mm)
$14.67
EBIT ($mm)
$9.50
Net Income ($mm)
$7.82
Employees
642
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Ticker: SPDC
 
 
 
 
 
 
 
 
Speed Commerce, Inc.
Speed Commerce, Inc. is a single-source provider of e-commerce service solutions to leading retailers and manufacturers. The company's omni-channel capabilities unite a digital commerce strategy with traditional retail channels, creating the ultimate branded shopping experience.
year
2014
rev ($mm)
$101.63
EBITDA ($mm)
$9.39
EBIT ($mm)
$2.55
Net Income ($mm)
Employees
1123
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Ticker: LSE:ATG
 
 
 
 
 
 
 
 
Auction Technology Group
Auction Technology Group
ATG ("Auction Technology Group") is a global technology company headquartered in London Bridge. The company's platform powers live and timed auctions across multiple verticals, including Art and Antiques, Classic Cars, Industrial & Commercial, and Consumer Retail Returns.
year
2020
rev ($mm)
$58.60
EBITDA ($mm)
$11.21
EBIT ($mm)
($2.40)
Net Income ($mm)
Employees
0
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Ticker: TSXV:PBX
 
 
 
 
 
 
 
 
PowerBand Solutions Inc.
PowerBand Solutions Inc.
PowerBand Solutions is a Canadian provider of cloud-based Auction and Finance Portal software tools for automotive dealerships, OEMs, and rental companies. Their remarketing platform incorporates the latest auction technologies, inventory management, market intelligence, and appraisal processes.
year
2020
rev ($mm)
$1.43
EBITDA ($mm)
($7.42)
EBIT ($mm)
($7.55)
Net Income ($mm)
Employees
14
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Ticker: AIM:INCA
 
 
 
 
 
 
 
 
Incadea Plc
Incadea Plc
Incadea Plc is the leading provider of enterprise software solutions and services to the global automotive retail and wholesale market. With a proven industry focus and expertise, incadea is the vendor of choice for car manufacturers and their dealer networks around the world.
year
2014
rev ($mm)
$54.88
EBITDA ($mm)
$3.74
EBIT ($mm)
$3.81
Net Income ($mm)
Employees
490
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Ticker: BLIN
 
 
 
 
 
 
 
 
Bridgeline Digital, Inc.
Bridgeline Digital, Inc.
Bridgeline Digital is developer of the award-winning iAPPS Web Engagement Platform and related interactive solutions. The iAPPS platform integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites or eCommerce web stores.
year
2021
rev ($mm)
$11.05
EBITDA ($mm)
$1.57
EBIT ($mm)
$0.66
Net Income ($mm)
Employees
39
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Ticker: BSE:539807
 
 
 
 
 
 
 
 
Infibeam Incorporation Ltd
Infibeam Incorporation Ltd
Infibeam Incorporation, an e-commerce company, provides a cloud-based technology platform, and e-commerce infrastructure and logistics support for various merchants, products, and services. They own the Infibeam BuildaBazaar e-commerce marketplace, and Infibeam.com, a multi-category online retailer.
year
2018
rev ($mm)
$117.49
EBITDA ($mm)
$17.17
EBIT ($mm)
$12.83
Net Income ($mm)
$12.35
Employees
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Ticker: BOVESPA:LINX3
 
 
 
 
 
 
 
 
Linx S.A.
Linx S.A.
With more than 30 years offering management software (ERP and POS), Linx specializes in retail and meets many different market needs. Linx offers specific solutions for gas stations and convenience stores, dealerships, food, fashion, optical shops, drugstores, supermarkets, magazines and more.
year
2020
rev ($mm)
$161.38
EBITDA ($mm)
$4.90
EBIT ($mm)
$6.36
Net Income ($mm)
Employees
0
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Ticker: DMAN
 
 
 
 
 
 
 
 
DemandTec, Inc.
DemandTec, Inc.
DemandTec delivers cloud-based analytics software that enables businesses to examine different customer buying scenarios, both online and in-store. As a result, companies can spot trends and shopper insights to make better price, promotion, and assortment decisions. .
year
2011
rev ($mm)
$82.42
EBITDA ($mm)
($7.18)
EBIT ($mm)
($0.98)
Net Income ($mm)
Employees
351
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Ticker: PCYG
 
 
 
 
 
 
 
 
Park City Group, Inc.
Park City Group, Inc.
Park City Group (PCYG) is a Software-as-a-Service ("SaaS") provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it to be.
year
2015
rev ($mm)
$13.25
EBITDA ($mm)
($1.40)
EBIT ($mm)
($2.17)
Net Income ($mm)
Employees
57
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2021
rev ($mm)
$6,311.00
EBITDA ($mm)
$1,210.00
EBIT ($mm)
$863.00
Net Income ($mm)
$585.00
Employees
43000
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: ENXTPA:HCO
 
 
 
 
 
 
 
 
HighCo
HighCo
HighCo is a French Marketing Solutions group for mass-market retailers and consumer goods manufacturers. HighCo offers drive to store solutions (SMS notifications, online coupons, email, social media), in-store solutions (coupons & promotions, displays, merchandising), and marketing data solutions.
year
2017
rev ($mm)
$174.97
EBITDA ($mm)
$16.62
EBIT ($mm)
$14.70
Net Income ($mm)
$8.35
Employees
713
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Ticker: PFSW
 
 
 
 
 
 
 
 
PFSweb, Inc.
PFSweb, Inc.
PFSweb is a global provider of end-to-end eCommerce solutions including digital agency and marketing services, technology development services, business process outsourcing services and a complete omni-channel technology ecosystem.
year
2016
rev ($mm)
$250.40
EBITDA ($mm)
$16.25
EBIT ($mm)
$1.07
Net Income ($mm)
Employees
2100
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Ticker: OTCPK:IMMD
 
 
 
 
 
 
 
 
Immudyne
lmmuDyne, Inc. is a technology-driven e-commerce company that builds innovative and proprietary brands. Immudyne’s scalable and global advertising technology infrastructure leverages social media, search and e-commerce platforms to rapidly and profitably grow their product portfolio.
year
2018
rev ($mm)
$6.49
EBITDA ($mm)
EBIT ($mm)
($0.95)
Net Income ($mm)
$0.47
Employees
11
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2020
rev ($mm)
$2,188.97
EBITDA ($mm)
$216.16
EBIT ($mm)
$189.18
Net Income ($mm)
$130.45
Employees
17640
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2021
rev ($mm)
$444.63
EBITDA ($mm)
$46.65
EBIT ($mm)
$18.80
Net Income ($mm)
Employees
2183
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$34.21
EBITDA ($mm)
$2.98
EBIT ($mm)
$1.64
Net Income ($mm)
Employees
0
  • drill down
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
  • drill down
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