Like Activate Holdings LLC

closed 8/25/2020 via BusinessWire

Impact Holdings, acquired Activate Holdings LLC

synopsis: Impact, the global leader in partnership automation, has acquired ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition includes the industry leading end-to-end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership lifecycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. "
target: Activate Holdings LLC
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Facebook, and more), with an opt-in network of 150,000+ vetted and authenticated influencers.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 6/16/2021 via PR Newswire

Vungle, will acquire JetFuel, LLC

synopsis: Vungle, a leading mobile performance marketing platform, will acquire JetFuel, an influencer marketing platform. JetFuel enables Vungle to offer advertisers even greater reach in acquiring high-value users and the ability to target the increasingly valuable Gen Z market through engaging, influencer-owned viral content that drives action.
buyer parent: Blackstone Group LP
buyer: Vungle
Vungle is the trusted guide for growth and engagement, transforming how people discover and experience apps. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. "
target: JetFuel, LLC
JetFuel's mission is to empower creators by building the tools that they need, starting with monetization. JetFuel's flagship influencer product, The Plug, offers a self-serve monetization for anyone with an online following and aims to be a comprehensive platform for influencer success.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 4/21/2021 via BNC Analysis

The Independents, acquired Lefty

synopsis: The Independents, a global marketing and communications group, has acquired a majority stake in Lefty, a leading influencer marketing platform in France. Lefty helps lifestyle brands manage top-performing influencer programs. Their SaaS platform provides solutions for talent discovery, relationship management, performance measurement, and more.
buyer parent: Cathay Capital Private Equity
buyer: The Independents
The Independents is a global marketing and communications group for industry leaders across luxury and lifestyle. The Independents is a collective of agencies who share common values. They offer services for creative strategy, branding, brand experience, digital strategy, and more. "
target: Lefty
Lefty is a leading influencer marketing platform in France. Lefty helps lifestyle brands manage top-performing influencer programs. Their SaaS platform provides solutions for talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/24/2021 via GlobeNewswire

Technology Commerce Management, acquired Ninjaoutreach

synopsis: Technology Commerce Management (TCM) has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers.
buyer: Technology Commerce Management
Technology Commerce Management (TCM) delivers the eCommerce aggregator industry’s first predictive, AI-driven eCommerce performance optimization. "
target: Ninjaoutreach
NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 6/19/2020 via BusinessWire

Yabb, acquired Fango

synopsis: Yabb, a social networking and instant messaging company, announced it has acquired Fango, a leading influencer marketing platform based in San Francisco with more than 40,000 member influencers and over 1.28 billion social media reach.
buyer: Yabb
Yabb is a free social networking and instant messaging application available on Apple’s App Store and Google’s Play Store. Yabb allows users to share photos, videos, links, voice messages and text to other users through its social network and instant messaging platform. "
target: Fango
Fango is an influencer marketing platform that brings together social media creators and brands at scale. Created by Gokhan Celiker in 2015, Fango’s mission is to empower creators and brands people love.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/27/2020 via BNC Analysis

Squid Digital Media Channel, acquired Duopana

synopsis: Brazilian marketing startup Squid announced the acquisition of community-building platform, Duopana. Consumer-based industries increasingly rely on alternative marketing strategies to reach their desired customers. Duopana is a platform to create online communities, blogging and collaborative content management
buyer: Squid Digital Media Channel
Squid is the first influential marketing platform in Brazil specializing in microinfluencers. Their mission is to use the expertise of content creators to humanize brand communication. With proprietary technology, they automate the process of identifying and managing digital influencers. "
target: Duopana
Duopana is a platform to create online communities, blogging and collaborative content management. Duopana offers several tools to get new members and also keep in touch and engage with the existing ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 5/15/2019 via Company Press Release

Kolsquare, will acquire Ekkla

synopsis: France-based Kolsquare has acquired the French company Ekkla, a technological solution that facilitates contracts between influencers and brands. Ekkla is the first platform specialized in the professionalization of brands-influencers relations, particularly through a technological solution allowing automated personalized contracts online.
buyer parent: Brand & Celebrities SAS
buyer: Kolsquare
France-based Kolsquare is a platform that allows marketing and communication professionals to optimize their Marketing Influence campaigns. The Kolsquare platform leverages the latest Big Data, AI and Machine Learning technologies to enable the most authentic partnerships. "
target: Ekkla
France-based Ekkla is a platform specialized in the professionalization of brands-influencers relations, particularly through a technological solution allowing automated personalized contracts online. Ekka works to establish fair and transparent collaborations between brands and influencers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 1/9/2019 via BusinessWire

IZEA, Inc., will acquire FLUVIP

synopsis: IZEA, operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has entered into a non-binding LOI to acquire all outstanding shares of FLUVIP, a company that provides influencer marketing solutions to brands and agencies throughout Latin America and in the U.S. Hispanic Market.
buyer: IZEA, Inc. (IZEA:$20.60)
IZEA operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. "
target: FLUVIP
FLUVIP provides influencer marketing and custom content solutions to brands and agencies throughout Latin America and in the U.S. Hispanic Market. The company is headquartered in Bogotá, Colombia, with subsidiary operations in Brazil, Mexico, Peru, and Argentina.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 7/26/2018 via BusinessWire

IZEA, Inc., acquired Tapinfluence

synopsis: IZEA, Inc., operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, closed its previously announced acquisition of TapInfluence, Inc. TapInfluence is a leading platform and online marketplace for brands and agencies to execute influencer marketing campaigns.
buyer: IZEA, Inc. (IZEA:$20.60)
IZEA operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. "
target: Tapinfluence
TapInfluence is the industry's leading SaaS platform that empowers consumers to make better purchasing decisions. Through Influencer Marketing Automation, they help brands put authenticity back into their messaging and communications by connecting them with trusted voices in their industry.
price ($mm)
$7.08
rev ($mm)
$6
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 11/17/2016 via BusinessWire

Sprinklr, acquired Little Bird

synopsis: Sprinklr announced it has acquired Little Bird, a technology company that helps brands analyze connections across the social web to discover top influencers who can galvanize word-of-mouth marketing; build like-minded communities and create relevant content to increase engagement; and identify early-movers to accelerate the discovery of trends.
buyer: Sprinklr
Sprinklr is the most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences. Sprinklr’s fully integrated social experience management software powers more than four billion social connections across 77 countries. "
target: Little Bird
Little Bird's Influencer Marketing Platform has helped companies identify the influencers and content that shape markets trends and buyer intent. Located in Portland, Oregon, Little Bird helps businesses like Pitney Bowes, Oracle and Autodesk, segment social data to drive smarter marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 4/5/2016 via BusinessWire

ReadyPulse merged with Experticity,

synopsis: Experticity and ReadyPulse announced their merger. Experticity helps brands with marketing through real-life influencers, including retail associates. ReadyPulse is the leader in influencer marketing technology, changing the way B2C companies win with digital marketing.
buyer: Experticity
Experticity helps brands with marketing through real-life influencers, including retail associates. They have built the world’s largest community of influential category experts, connecting them with the world’s top brands to create a new breed of buying experience. "
target: ReadyPulse
ReadyPulse is the leader in influencer marketing technology, changing the way B2C companies win with digital marketing. Their cloud-based SaaS platform finds valuable social influencers and amplifies campaigns and user generated content to inspire consumer purchasing decisions and brand awareness.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/21/2016 via BusinessWire

gShift Labs, acquired InNetwork Inc.

synopsis: gShift, a worldwide provider of web presence analytics for brands and agencies, announced it has acquired InNetwork, an influencer marketing platform company. InNetwork is an online platform enabling marketers to connect with influencers for launching social media outreach campaigns.
buyer: gShift Labs
gShift’s industry leading Web Presence Analytics Software platform helps brands and agencies efficiently understand and improve on the impact and engagement of a content across its web presence. gShift’s software has been collecting and storing web presence and SEO data since 2009. "
target: InNetwork Inc.
InNetwork is an online platform enabling marketers to connect with influencers for launching social media outreach campaigns. The influencers are carefully selected and are scored against high standards of professionalism, social media reach and influence.
price ($mm)
rev ($mm)
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closed 2/18/2016 via PR Newswire

Bloglovin', acquired Sverve Inc.

synopsis: Bloglovin', the leading social discovery platform for blogs and influencer-focused lifestyle content, announced its acquisition of leading influencer marketing technology platform, Sverve. Sverve enables Bloglovin's 750,000 registered content creators to monetize their blogs and social media footprint through local & nationwide social campaigns.
buyer: Bloglovin'
Bloglovin' is the ultimate destination for fashion, beauty and lifestyle-obsessed users to discover, consume and share professionally produced content from top influencers around the world. The platform encourages users to discover and share their favorite content. "
target: Sverve Inc.
Sverve provides comprehensive campaign management solutions that enable brands to connect with the right influencers instantly, track and measure results, and gain superior ROI. Sverve offers hands-on solutions like blogger outreach as well as automated campaigns like Pinterest sweepstakes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via PR Web

ScribbleLive, acquired Appinions Inc.

synopsis: ScribbleLive, the leading content marketing and live publishing SaaS platform powered by big data, announced that it has acquired Appinions Inc., makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology.
buyer: ScribbleLive
ScribbleLive advances the content marketing industry with a complete content marketing and live publishing software platform powered by big data. "
target: Appinions Inc.
Appinions Inc. is a Manhattan-based startup that provides a SaaS influence marketing platform and services that let people see the web through the lens of peoples’ opinions.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 4/2/2015 via PR Newswire

From You Flowers, LLC., acquired Social Media Link

synopsis: From You Flowers, an online flower company, announced the acquisition of Social Media Link, a leading advocacy activation company that works with brands to grow their base of loyal customer advocates and amplifies those endorsements on social media.
buyer parent: Tenth Avenue Holdings, LLC
buyer: From You Flowers, LLC.
From You Flowers, LLC, an online flower company, helps users to find and buy gifts to send for various occasions. Its online store provides a range of flowers, gifts baskets, plants, and balloons for birthdays, anniversaries, holidays, and other occasions. "
target: Social Media Link
Social Media Link is the leading advocacy activation company that amplifies social media conversation for brands. SML makes it easy for brands to activate impactful and trusted reviews and recommendations across social media, triggering action and leading consumers through the path to purchase.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/22/2014 via BNC Analysis

ZEFR, Inc., will acquire Engodo

synopsis: Video monetization platform ZEFR has entered into a purchase agreement with Engodo, a social influencer advertising platform that connects brands, agencies, and media buyers with publishers who produce content for a wide range of different networks. That includes traditional blogs, as well as social media channels.
buyer: ZEFR, Inc.
ZEFR is the leading SaaS platform for brands, rights and content management on YouTube. ZEFR provides enterprise technology solutions for the world's most respected brands, allowing them to measure, leverage and engage fans of their content and products on YouTube. "
target: Engodo
Engodo is a social influencer advertising platform that connects brands, agencies, and media buyers with publishers who produce content for a wide range of different networks. That includes traditional blogs, as well as social media channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/21/2021 via PR Newswire

hoo.be, will acquire Grapevine Village

synopsis: Ideanomics is divesting Grapevine, one of the world’s first leading influencer marketing organizations, to FNL Technologies, a company that owns and operates social media platform hoo.be. hoo.be is a popular online platform which enables users to provide followers with a single place to access all official social media platforms.
buyer: hoo.be
FNL Technologies owns and operates social media platform hoo.be, a popular online platform which enables online influencers, artists, athletes, personalities, and businesses to provide followers with a single place to access all official social media platforms. "
target parent: Ideanomics
target: Grapevine Village
Grapevine is one of the world’s first leading influencer marketing organizations. Advertisers leverage Grapevine’s full suite of services to build, iterate, and scale end-to-end marketing campaigns powered by authentic content sourced from creators across YouTube, Facebook, Instagram, and TikTok.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/17/2020 via PR Newswire

Techconn Holding Group Co., Ltd., will acquire Grapevine

synopsis: Ideanomics has agreed to sell its influencer marketing platform and related assets, comprised of Grapevine Logic, Fintalk, and CommentsRadar, to Techconn Holding Group Co., Ltd. The Grapevine Influencer Platform and its suite of technologies will be merged into the Techconn Group's influencer operations.
buyer: Techconn Holding Group Co., Ltd.
Shenzhen-based Techconn is a large multinational company specializing in intelligent manufacturing and technology services. The company invests in advanced technology fields to build a high-quality innovation technology engine that promotes upgrading and development in the manufacturing industry. "
target parent: Ideanomics
target: Grapevine
Grapevine is an end-to-end influencer marketing platform that enables collaboration between advertisers and social content creators to produce promotional content at scale. It provides marketers with proprietary data about YouTube and Instagram creators to help clients make confident decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 9/5/2018 via PR Newswire

Seven Stars Cloud, acquired Grapevine

synopsis: Seven Stars Cloud Group, Inc., a leading global fintech and asset digitization services company, has acquired Grapevine Logic Inc., an influencer marketing platform. Grapevine's workflow management software, proprietary tracking and analytics measures direct response and conversion rates from promotional content on YouTube, Facebook, and Instagram.
buyer: Seven Stars Cloud (IDEX:$18.00)
Seven Stars Cloud (SSC) is a global fintech and asset digitization services company focused on digital asset production and distribution. SSC is bringing transparency, efficiency, and ownership paradigms to markets including finance, commodities/energy, vertical industry/supply chain and consumer. "
target: Grapevine
Grapevine is the world's leading end-to-end influencer marketing platform that enables collaboration between advertisers and social media content creators to produce promotional content at scale. The Grapevine network includes more than 177,000 creators with more than 6 billion monthly views.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/9/2017 via PE Hub

Sun Seven Stars Media Group Limited, will acquire Grapevine

synopsis: Grapevine, the world’s leading end-to-end social media influencer marketing platform with more than 90,000 content creators generating 5.7 billion views per month, announced an agreement under which global media group Sun Seven Stars will purchase a majority stake in the company.
buyer: Sun Seven Stars Media Group Limited
Sun Seven Stars Media Group Limited is one of the biggest private media and investment conglomerates in China. Its predecessor is Sun Media Group Holdings Limited, which was established by Bruno Wu and Yang Lan and became one of the leading entertainment, media and investment companies in Asia. "
target: Grapevine
Grapevine is an end-to-end influencer marketing platform that helps advertisers and social content creators work together to produce promotional content at scale. The Grapevine network includes more than 90,000 creators who generate more than 5.7 billion monthly views.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 8/25/2020 via BusinessWire

Impact Holdings, acquired Activate Holdings LLC

synopsis: Impact, the global leader in partnership automation, has acquired ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition includes the industry leading end-to-end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership lifecycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. "
target: Activate Holdings LLC
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Facebook, and more), with an opt-in network of 150,000+ vetted and authenticated influencers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via Company Press Release

Impact Holdings, acquired Affluent, Inc.

synopsis: Impact has acquired Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. The acquisition furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and agencies world class technology solutions to successfully manage and grow their partnerships.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. "
target parent: Aniview Ltd.
target: Affluent, Inc.
Affluent is the world’s leading affiliate industry agency solution. With agency, advertiser, and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy.
price ($mm)
rev ($mm)
$11,000
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/25/2020 via BusinessWire

Impact Holdings, acquired Activate Holdings LLC

synopsis: Impact, the global leader in partnership automation, has acquired ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition includes the industry leading end-to-end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership lifecycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. "
target: Activate Holdings LLC
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Facebook, and more), with an opt-in network of 150,000+ vetted and authenticated influencers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BusinessWire

Impact Holdings, acquired Mediarails

synopsis: Impact, a marketing technology company helping brands grow by optimizing their paid marketing and media spend, has acquired Mediarails, a CRM and Growth platform that lets performance marketers discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
buyer: Impact Holdings
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. "
target: Mediarails
Mediarails is a CRM and Growth platform that lets performance marketers (including affiliate managers and influencer marketers) discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 8/7/2017 via PR Newswire

Deloitte Risk and Financial Advisory, will acquire Blab

synopsis: Deloitte announces an agreement to acquire certain assets of Blab, including its predictive social intelligence platform, in a move to provide clients with early warning of potential reputational events from social media conversation. Blab's predictive capabilities will be re-oriented to risk intelligence by Deloitte Risk and Financial Advisory.
buyer parent: Deloitte LLP
buyer: Deloitte Risk and Financial Advisory
Deloitte Risk and Financial Advisory helps organizations navigate a variety of risks to lead in the marketplace and disrupt through innovation. With their insights, clients can learn how to embrace complexity and accelerate performance. "
target: Blab
Blab developed a predictive social intelligence platform that has traditionally been used to assist marketing teams with predictive analytics on where to reach online influencers or spend online marketing and advertising resources.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 9/6/2017 via Company Press Release

Sizmek Inc, acquired Rocket Fuel Inc.

synopsis: Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire, has completed the acquisition of Rocket Fuel Inc., an industry leading predictive marketing platform that uses AI to anticipate optimal consumer response to messaging.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has pioneered industry firsts in digital, including rich media, video and online targeted advertising across several channels. "
target: Rocket Fuel Inc. (FUEL:$446.69)
Rocket Fuel Inc. is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide.
price ($mm)[EV]
$127 [$150]
rev ($mm)
$447
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
closed 5/3/2017 via BusinessWire

ClickBooth, acquired ThriveTracker

synopsis: Clickbooth, the #1 affiliate network and proprietary performance exchange, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. Thrive lets affiliate marketers monitor the performance of their content, creatives and traffic sources, providing a full picture of their business.
buyer parent: Centre Lane Partners, LLC
buyer: ClickBooth
Clickbooth is an online performance advertising leader and one-of-a-kind performance marketing exchange focused on Cost-Per-Action and Cost-Per-Click affiliate marketing. They specialize in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels. "
target: ThriveTracker
Thrive is the most cutting-edge performance marketing tracking solution for today’s high volume media buyers, agencies, and affiliate and direct response marketers. With Thrive, users can track, analyze, and optimize on dozens of custom meta data points and multi-variate reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 10/30/2013 via BusinessWire

NeuStar, Inc., acquired Aggregate Knowledge, Inc.

synopsis: Neustar, Inc., a trusted neutral provider of real-time information and analysis, announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is a provider of market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. "
target: Aggregate Knowledge, Inc.
Aggregate Knowledge is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform.
price ($mm)
$119
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/3/2014 via BusinessWire

Xaxis, will acquire BannerConnect

synopsis: Xaxis, announced it has agreed to acquire media trading firm Bannerconnect. Headquartered in Sittard, the Netherlands, Bannerconnect is one of Europe’s top programmatic advertising specialists with a decade-long track record developing proprietary ad technology solutions to power automated campaigns for the world’s most sophisticated marketers.
buyer parent: WPP Group, plc
buyer: Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with teams of audience analysts, data scientists and engineers."
target: BannerConnect
BannerConnect is an online advertising company, specialized in offering its advertisers and publishers a unique blend of marketing solutions. BannerConnect's advertising services range from standard Run-of-Network campaigns, to full channel customization through the Site Select solution.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 2/6/2014 via BusinessWire

Conversant Inc., acquired SET Media

synopsis: Conversant, Inc. announced it has completed the acquisition of SET Media, a digital video technology company that connects brands with people through high quality, targeted and brand safe video advertising.
buyer: Conversant Inc. (VCLK:$593.84)
Conversant, Inc. is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. "
target: SET Media
SET Media is a video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe campaigns at scale. SET’s discovery and targeting platform enables advertisers to run ads on only the most relevant content to their brand.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/9/2017 via Company Press Release

AcuityAds Inc., will acquire Visible Measures Corporation

synopsis: AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences, is pleased to announce that it has entered into a definitive agreement to acquire Visible Measures Corporation, a Boston-based programmatic platform provider for analytics-led video advertising.
buyer: AcuityAds Inc. (TSXV:AT:$47.91)
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by proprietary machine learning technology, is at the core of its business. "
target: Visible Measures Corporation
Visible Measures, a content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. Their platform is fueled by a proprietary dataset & a patented programmatic technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/29/2020 via PR Newswire

MediaOcean, acquired MBS

synopsis: Mediaocean, the system of record for the advertising world, has expanded its European operations with the acquisition of MBS, the leading media management software provider in France. The MBS acquisition helps Mediaocean deliver its system of record solutions across the plan to pay media buying process in France and beyond.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the advertising system of record that manages every aspect of the advertising workflow: from planning, buying, and selling to invoicing and payments. The company's foundational, open cross-media platform provides transparency and accountability across the entire supply-chain. "
target: MBS
MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting. The company develops and edits software and other solutions for media buying agencies and their partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BusinessWire

Impact Holdings, acquired Mediarails

synopsis: Impact, a marketing technology company helping brands grow by optimizing their paid marketing and media spend, has acquired Mediarails, a CRM and Growth platform that lets performance marketers discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
buyer: Impact Holdings
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. "
target: Mediarails
Mediarails is a CRM and Growth platform that lets performance marketers (including affiliate managers and influencer marketers) discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/22/2018 via PR Web

Loyal Companies, acquired LinkTrust Systems, Inc.

synopsis: Loyal Companies, a Utah-based private equity group specializing in technology and media, has acquired LinkTrust, a leading provider of Saas-based affiliate and performance marketing software. LinkTrust empowers ad networks, advertisers and lead-generation marketers to accurately and easily manage and track performance marketing campaigns.
buyer: Loyal Companies
Loyal Companies is a Utah-based private equity group specializing in technology and media. They work with companies, owners and management teams needing a strategic partner for growth. Their experienced investment team brings strong board and senior advisors with complementary skill sets. "
target: LinkTrust Systems, Inc.
LinkTrust is a leading provider of Saas-based affiliate and performance marketing software. LinkTrust empowers ad networks, digital agencies, retailers, advertisers and lead-generation marketers to accurately and easily manage and track performance marketing campaigns and affiliate programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2017 via Company Press Release

Web.com, Inc., acquired Acquisio

synopsis: Web.com Group, Inc., a leading global provider of Internet services and online marketing solutions for small businesses, has acquired the assets of Acquisio, a leading local business software provider for online advertising management. Acquisio empowers SMBs to thrive in the digital economy by facilitating customer acquisition using ad platforms.
buyer: Web.com, Inc. (NasdaqGS:WEB:$750.88)
Web.com Group, Inc. is a global provider of a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions. "
target: Acquisio
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads and Bing Ads. Marketers can benefit from Acquisio’s advanced data science tools and Acquisio Turing machine learning layer to automate and optimize acquiring new customers online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/5/2014 via PR Web

Zenovia Exchange, acquired BrandScreen

synopsis: Zenovia announced its acquisition of Brandscreen, the first and leading demand side platform (DSP) in the Asia-Pacific region. Brandscreen enables brands and leading agencies to buy display and mobile advertising using real-time bidding (RTB) across numerous exchanges.
buyer: Zenovia Exchange
Zenovia provides advertisers with fraud-filtered and in-view impressions at scale. For publishers, Zenovia manages yield by removing suspicious activity, dramatically reducing discrepancy rates, and optimizing impressions for global buyers in the RTB environment. "
target: BrandScreen
Brandscreen is a leader in real-time media trading technology in Asia Pacific. Brandscreen provides the underlying infrastructure, optimization intelligence and applications that power many of the world's leading media trading desks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2019 via PR Newswire

Smart AdServer, acquired LiquidM

synopsis: Smart AdServer, a leading independent ad monetization platform in Europe, has acquired LiquidM from Bertelsmann, a media, services and education company. LiquidM is a globally operating self-service Demand Side Platform (DSP). LiquidM empower agencies to achieve their marketing objectives using the power and efficiency of programmatic advertising.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target parent: Bertelsmann SE & Co. KGaA
target: LiquidM
LiquidM is a globally operating self-service Demand Side Platform (DSP). LiquidM empower agencies to achieve their marketing objectives using the power and efficiency of programmatic advertising. Their full-stack DSP makes it easy to set, scale and optimize, and edit advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/26/2017 via BNC Analysis

Outbrain Inc., acquired Zemanta Ltd

synopsis: Outbrain has announced the purchase of Zemanta, a demand-side platform (DSP) specializing in native ad formats as the content-sharing network seeks to build out a full-stack offering.
buyer: Outbrain Inc.
Outbrain is the leading, premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves approximately 250 billion personalized content recommendations every month. "
target: Zemanta Ltd
Zemanta is based on the idea that all content deserves an audience. The Zemanta platform allows marketers to programmatically buy native content ads on almost all native ad platforms while targeting their audience with the reach and frequency to meet their marketing goals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via Company Press Release

Impact Holdings, acquired Affluent, Inc.

synopsis: Impact has acquired Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. The acquisition furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and agencies world class technology solutions to successfully manage and grow their partnerships.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. "
target parent: Aniview Ltd.
target: Affluent, Inc.
Affluent is the world’s leading affiliate industry agency solution. With agency, advertiser, and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy.
price ($mm)
rev ($mm)
$11,000
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/13/2014 via BusinessWire

Workhorse Software merged with SQAD, Inc.,

synopsis: SQAD, the largest independent source in the U.S. for TV, radio, and digital cost analysis, and Workhorse Software, the global leader in advertising planning software, announced that they have merged to become a unified provider of media planning and advertising cost solutions.
buyer parent: Clarion Capital Partners, LLC
buyer: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV, Spot TV, and the Internet. SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. "
target: Workhorse Software
Based in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BNC Analysis

Amobee, Inc., acquired Gradient X

synopsis: Amobee, the mobile advertising company and subsidiary of SingTel, has acquired Gradient X, a Los Angeles-based developer of a real-time bidding platform for mobile ads.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee, Inc. offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. "
target: Gradient X
Gradient X built a programmatic platform for mobile. They brought to market a platform solution for mobile advertising that is empowered by a cloud-based, on demand infrastructure that allows for incorporating and perfecting emerging technologies and strategies that are essential to advertisers.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Geography
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Ticker: AIM:ACC
 
 
 
 
 
 
 
 
Access Intelligence plc
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$26.87
EBITDA ($mm)
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Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
year
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$214.93
EBITDA ($mm)
$29.04
EBIT ($mm)
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Net Income ($mm)
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Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
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Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
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EBITDA ($mm)
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Employees
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FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
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EBITDA ($mm)
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Net Income ($mm)
Employees
0
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Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
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Ticker: AIM:GBG
 
 
 
 
 
 
 
 
GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
year
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rev ($mm)
$288.49
EBITDA ($mm)
$61.83
EBIT ($mm)
$41.47
Net Income ($mm)
$32.19
Employees
1000
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
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rev ($mm)
$232.73
EBITDA ($mm)
$2.29
EBIT ($mm)
($5.85)
Net Income ($mm)
Employees
884
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
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rev ($mm)
$224.38
EBITDA ($mm)
($2.45)
EBIT ($mm)
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Net Income ($mm)
Employees
510
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
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rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
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Ticker: VERB
 
 
 
 
 
 
 
 
VERB Technology Company, Inc.
VERB Technology Company, Inc.
VERB Technology Company, Inc. is rapidly emerging as the market leader in interactive video data collection and analysis applications. VERB provides customer relationship management (CRM), lead generation, and video marketing software applications under the brand name TAGG.
year
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rev ($mm)
$10.36
EBITDA ($mm)
($16.68)
EBIT ($mm)
($17.93)
Net Income ($mm)
Employees
10
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Ticker: OTCPK:IMMD
 
 
 
 
 
 
 
 
Immudyne
lmmuDyne, Inc. is a technology-driven e-commerce company that builds innovative and proprietary brands. Immudyne’s scalable and global advertising technology infrastructure leverages social media, search and e-commerce platforms to rapidly and profitably grow their product portfolio.
year
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rev ($mm)
$6.49
EBITDA ($mm)
EBIT ($mm)
($0.95)
Net Income ($mm)
$0.47
Employees
11
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Ticker: TSXV:WISH
 
 
 
 
 
 
 
 
Wishpond
Wishpond
Based out of Vancouver, Wishpond is a provider of marketing focused online business solutions. The company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities from one integrated platform.
year
2020
rev ($mm)
$5.70
EBITDA ($mm)
($0.32)
EBIT ($mm)
($0.10)
Net Income ($mm)
Employees
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Ticker: ASX:MBM
 
 
 
 
 
 
 
 
Mobecom Limited
Mobecom Limited
Mobecom is an enterprise customer experience management platform with a focus on the loyalty and rewards industry. The company's core Mosaic software helps businesses across a range of industries customer, operate and manage their own loyalty programs.
year
2020
rev ($mm)
$2.14
EBITDA ($mm)
($4.48)
EBIT ($mm)
($4.58)
Net Income ($mm)
$1.29
Employees
0
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Ticker: ASX:MTL
 
 
 
 
 
 
 
 
Manalto Limited
Manalto is a cloud-based social media management software that enables enterprises to efficiently manage their social media presence across multiple social platforms, at scale, with alignment to their structure. It delivers controls to support brand and risk management across social media.
year
2016
rev ($mm)
$0.12
EBITDA ($mm)
($3.69)
EBIT ($mm)
($3.85)
Net Income ($mm)
Employees
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Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
2017
rev ($mm)
$251.52
EBITDA ($mm)
$64.25
EBIT ($mm)
$60.72
Net Income ($mm)
$37.68
Employees
467
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Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
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Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2019
rev ($mm)
$400.10
EBITDA ($mm)
$60.90
EBIT ($mm)
$53.00
Net Income ($mm)
$45.70
Employees
122
  • drill down
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Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
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Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
  • drill down
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Ticker: EVCM
 
 
 
 
 
 
 
 
EverCommerce
EverCommerce
EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 500,000 global service-based businesses accelerate growth, streamline operations, and increase retention.
year
2021
rev ($mm)
$365.41
EBITDA ($mm)
$72.90
EBIT ($mm)
($8.10)
Net Income ($mm)
Employees
1750
  • drill down
  • watch