Like Mobify

announced 9/9/2020 via Company Press Release

Salesforce.com, Inc., will acquire Mobify

See 208 Comparable Transactions
synopsis: Salesforce, a global leader in Customer Relationship Management solutions, will acquire Canada-based Mobify, a provider of ecommerce storefront solutions. Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Mobify
Canada-based Mobify is a modern web storefront for headless commerce. It empowers enterprise retailers and brands to innovate their digital customer experience without taking on operational risk by offloading the complexity of hosting, securing, scaling, and monitoring the web storefront.
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closed 11/24/2021 via Company Press Release

QNTM Group AB, acquired Ibexa AS

See 239 Comparable Transactions
synopsis: Sweden-based QNTM Group has acquired a majority stake in Ibexa. The acquisition will further strengthen QNTM´s position in the European market for eCommerce and Content Management Systems. Headquartered in Norway, Ibexa provides a cloud-based Digital Experience Platform (DXP) specializing in solutions for B2B digital transformation.
buyer parent: Altor Equity Partners
buyer: QNTM Group AB
Based in Sweden, QNTM Group is an ecosystem of companies offering consulting, software, and technology to support the digital transformation of large and medium size enterprises within the sales and marketing value chain. "
 target: Ibexa AS
Based in Norway, Ibexa provides a Digital Experience Platform (DXP) that enables organizations to stay competitive, optimize their revenue streams, launch new products and services and test-drive digital strategies.
price ($mm)
rev ($mm)
$11
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/27/2021 via PR Newswire

Ultra Commerce, acquired Slatwall Commerce

See 239 Comparable Transactions
synopsis: Australia-bssed Ultra Commerce, the challenger to traditional commerce platforms, has acquired Slatwall Commerce, a modern eCommerce platform. With the acquisition, Ultra Commerce is now positioned to serve fast-growing smaller businesses up to the most complex large global enterprises, all within the one platform and license.
buyer: Ultra Commerce
Australia-based Ultra Commerce is an enterprise eCommerce platform for B2B, B2C and Marketplaces. Its integrated platform features built-in OMS (order management system) and PIM (product information management), providing a seamless end to end customer experience and helping grow online businesses. "
 target: Slatwall Commerce
Slatwall Commerce is a modern eCommerce platform that combines enterprise features with headless commerce flexibility. Its SaaS platform powers B2B and B2C enterprises, empowering them to create engaging customer experiences while managing products, orders, accounts, and more in a single solution.
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closed 8/11/2021 via BusinessWire

NICE Systems Ltd, acquired goMoxie

See 268 Comparable Transactions
synopsis: NICE, the world’s leading provider of enterprise software solutions, has acquired goMoxie, a modern customer engagement platform. goMoxie proactively guides users throughout the online journey to improve conversion rates. Their tools enables eCommerce companies to proactively engage customers with contextual guidance, self-service, email, and more.
buyer: NICE Systems Ltd (NICE:$1,755.46)
NICE is the world’s leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. "
 target: goMoxie
goMoxie is a modern customer engagement platform. goMoxie proactively guides users throughout the online journey to improve conversion rates. Their tools enables eCommerce companies to proactively engage customers with contextual guidance, self-service, proactive chat, email, and more.
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closed 11/7/2019 via Company Press Release

ChapsVision, acquired Sparkow

See 451 Comparable Transactions
synopsis: ChapsVision, a French company aiming to become the European leader in data analysis software solutions for fin tech and retail tech, has acquired Sparkow, a French merchandising solution. Sparkow offers a SaaS-based solution that enables merchants to boost their performance by designing a streamlined buying journey.
buyer: ChapsVision
ChapsVision is a French company aiming to become the European leader in data analysis software solutions for fin tech and retail tech. ChapsVision was founded by Olivier Dellenbach, the former CEO of alternative assets solution provider eFront. "
 target: Sparkow
Sparkow is a French merchandising solution. Sparkow offers a SaaS-based solution that enables merchants to boost their performance by designing a streamlined buying journey. Their platform offers features for managing product data, product display management, and behavior-based recommendations.
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closed 5/9/2017 via Company Press Release

GB Group Plc, acquired PCA Predict

See 352 Comparable Transactions
synopsis: GBG, the identity data intelligence specialist announced it has acquired PCA Predict (formerly Postcode Anywhere), a leading provider of UK and international address validation services. With over 9,000 customers, PCA processes millions of transactions every day for some of the world’s largest ecommerce companies.
buyer: GB Group Plc (AIM:GBG:$302.81)
GBG is a global specialist in Identity Data Intelligence. Data quality tools include the validation of accurate addresses & locations, coupled with the verification of customer contact data that are critical to ecommerce process & global distribution of goods– GBG calls this ‘Location Intelligence’."
 target: PCA Predict
PCA Predict’s checkout optimisation tools remove friction on web forms, making it quicker and easier for customers to auto-complete addresses while capturing valid email, mobile numbers and delivery addresses in real-time.
price ($mm)
$85
rev ($mm)
$18
EBITDA ($mm)
$6
EV / rev
6.3x
EV / EBITDA
18.3x
announced 7/20/2016 via BNC Analysis

Eckoh Plc, will acquire Klick2Contact

See 359 Comparable Transactions
synopsis: Eckoh PLC, a global provider of secure payment products and customer service solutions, said it has struck a cash and shares deal to acquire live web-help provider Klick2Contact EU Ltd. Klick2Contact EU Ltd offers a full suite of interactive Customer Engagement web enhancement tools.
buyer: Eckoh Plc (AIM:ECK:$29.47)
Eckoh is a global provider of secure payment products and customer service solutions, working with organizations in over 10 countries around the world. Their range of secure payment products removes customer card data from contact centres and IT environments. "
 target: Klick2Contact
Klick2Contact EU Ltd offers a full suite of interactive Customer Engagement web enhancement tools designed to help companies with e-commerce sites make the most of their existing web traffic by increasing their online sales without incurring extra costs.
price ($mm)
$3.10
rev ($mm)
$1
EBITDA ($mm)
$0
EV / rev
9.1x
EV / EBITDA
36.4x
closed 3/24/2021 via PR Newswire

Chord, acquired Yaguara, Inc.

See 197 Comparable Transactions
synopsis: Chord, a commerce-as-a-service software company, has acquired Yaguara, an innovative business intelligence platform, to enhance its offering. Yaguara is the only fully-connected and collaborative platform for commerce companies that centralizes data, puts it into context, and then offers key insights and recommendations.
buyer: Chord
Chord's commerce-as-a-service software offers commerce businesses technology and data products that help enhance their businesses by giving them cutting-edge headless commerce technology and access to meaningful first-party data. "
 target: Yaguara, Inc.
Yaguara is the only fully-connected and collaborative platform for commerce companies that centralizes data, puts it into context, and then offers key insights and recommendations, empowering them to be more data-informed, transparent, and forward-looking organizations.
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closed 3/23/2021 via Company Press Release

Optimizely Inc., acquired Zaius

See 197 Comparable Transactions
synopsis: Optimizely, a provider of digital experience platform solutions, has acquired Zaius, a customer data platform, bringing the context of the customer to the experience creation and optimization process of digital experiences. Zaius assists brands with achieving higher customer lifetime value by delivering relevance across the entire customer journey.
buyer parent: Insight Venture Partners
buyer: Optimizely Inc.
Optimizely is on a mission to help people unlock their digital potential. With its leading digital experience platform (DXP), the company equips teams with the tools and insights they need to create and optimize in new and novel ways. "
 target: Zaius
Zaius is the Activated Customer Data Platform that assists growing brands to achieve higher customer lifetime value by delivering relevance across the entire customer journey, from anonymous browsers to loyal shoppers.
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closed 3/19/2020 via BusinessWire

Maven Inc., acquired LiftIgniter

See 533 Comparable Transactions
synopsis: Maven has acquired LiftIgniter, a company that leverages high-performance machine learning algorithms to determine in-the-moment user interest and intent to produce a personalized online experience. LiftIgniter provides on-site and in-app content recommendations across hundreds of leading digital properties worldwide.
buyer: Maven Inc. (OTCPK:MVEN:$170.37)
Maven is a coalition of content producers, from individual thought-leaders to world-leading independent publishers, operating on a shared digital publishing, advertising, and distribution platform and unified under a single media brand. "
 target: LiftIgniter
LiftIgniter leverages high-performance machine learning algorithms to determine in-the-moment user interest and intent to produce a personalized online experience. LiftIgniter provides on-site and in-app content recommendations across hundreds of leading digital properties worldwide.
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closed 11/20/2019 via BusinessWire

Ignite-TEK merged with AppTek,

See 197 Comparable Transactions
synopsis: AppTek, a leader in Artificial Intelligence and Machine Learning, announced its merger with Ignite-Tek, the leading customer acquisition engine for performance-based media buying, helping e-commerce companies more effectively gather marketing intelligence to optimize messaging effectiveness, business productivity and lifetime customer value.
buyer: AppTek
AppTek enables the highest quality automatic speech recognition and machine translation solutions available for enterprises. AppTek artificial intelligence and machine learning-based automatic speech recognition and machine translation platform is deployed for the media industry and call centers. "
 target: Ignite-TEK
Ignite-Tek is the leading customer acquisition engine for performance- based media buying, helping consumer-oriented e-commerce companies more effectively gather marketing intelligence to optimize messaging effectiveness, business productivity and lifetime customer value.
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announced 11/6/2019 via BNC Analysis

Manthan Systems, will acquire RichRelevance, Inc.

See 197 Comparable Transactions
synopsis: India-based Manthan, an AI-powered cloud analytics software company, announced an expanded suite of Algorithmic Customer Experience solutions through its acquisition of RichRelevance, a market leading personalization software provider. RichRelevance and Manthan together will deliver an end-to-end Algorithmic Customer Experience marketing solution.
buyer: Manthan Systems
India-based Manthan is a cloud analytics company pioneering applications for retail and consumer-facing businesses. Manthan's products use machine intelligence to process decision contexts and respond automatically with actions. "
 target: RichRelevance, Inc.
RichRelevance is the global leader in Experience Personalization, driving digital growth and brand loyalty for the largest B2C and B2B brands. The company uses AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences.
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announced 2/20/2019 via BusinessWire

Kibo Software, Inc, will acquire Certona

See 588 Comparable Transactions
synopsis: Kibo, a leading omnichannel commerce platform for retailers and branded manufacturers, will acquire Certona, an AI-based real-time personalization solution that powers individualized customer experiences for over 600 top e-commerce websites in over 70 countries.
buyer parent: Vista Equity Partners
buyer: Kibo Software, Inc
Kibo empowers retailers and branded manufacturers to achieve optimal performance of B2C and B2B commerce through unified consumer experiences. Kibo provides a complete omnichannel commerce platform delivered with the lowest total cost of ownership and fastest time to market. "
 target: Certona
Certona is an AI-based real-time personalization solution that powers individualized customer experiences for over 600 top e-commerce websites in over 70 countries. Certona's cloud-based Personalized Experience Management platform increases engagement by leveraging one-to-one behavioral profiling.
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closed 10/25/2018 via BusinessWire

Bluecore, acquired Betaout

See 445 Comparable Transactions
synopsis: Bluecore, the retail technology marketing company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced that it has acquired Betaout, a customer intelligence and marketing automation platform for ecommerce companies.
buyer: Bluecore
Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore’s unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and channels. "
 target: Betaout
Betaout is a Marketing Automation solution that enables online businesses to increase conversions and personalize user engagement, using real-time user persona & intent data.
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closed 2/10/2021 via PR Web

Togetherwork, acquired Fonteva

See 393 Comparable Transactions
synopsis: Togetherwork, the leader in integrated software and payments for managing communities, groups, and organizations, has acquired Fonteva, the leading association and events management platform built on Salesforce. Fonteva provides organizations with a full suite of Membership, Events, eCommerce, and online Community applications built on Salesforce.
buyer parent: GI Partners
buyer: Togetherwork
Togetherwork is a leader in software and payments for member-based organizations, helping them grow, become more efficient, increase revenues and provide excellent service to their members and constituents. They operate across the non-profit, higher education, and recreation and leisure end markets."
 target: Fonteva
Fonteva, a Salesforce Partner since 2010, is the leading provider of membership, events, and eCommerce solutions built on the Salesforce platform. Fonteva delivers highly configurable solutions that grow and strengthen the relationships that organizations are built on.
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closed 1/9/2020 via GlobeNewswire

Weyland Tech, Inc., acquired Push Interactive, LLC

See 444 Comparable Transactions
synopsis: Weyland Tech, Inc., a leading global Platform-as-a-Service (PaaS) provider of m-Commerce and fintech business enablement solutions, has acquired Push Interactive from ConversionPoint Technologies, an eCommerce technology platform. Push is a full-service, direct marketing and direct-to-consumer interactive organization.
buyer: Weyland Tech, Inc. (OTCPK:WEYL:$30.79)
Weyland Tech a developer and global provider of mobile business software applications. Their CreateApp platform enables SMBs to create and deploy native mobile applications for Apple iOS and Google Android without any technical knowledge or background. "
 target parent: ConversionPoint Technologies
target: Push Interactive, LLC
Push is a full-service, direct marketing and direct-to-consumer interactive organization. They build campaigns, create content and reach consumers direct through custom-built proprietary platforms and proven techniques.
price ($mm)[EV]
$25 [$23]
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announced 3/14/2018 via BNC Analysis

Salesforce.com, Inc., will acquire CloudCraze

See 325 Comparable Transactions
synopsis: Salesforce has agreed to acquire CloudCraze, the maker of a B2B platform built on the enterprise software giant's commerce cloud. Founded in 2009, CloudCraze delivers robust B2B commerce native on Salesforce. It allows businesses to generate online revenue fast and easily scale for growth.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: CloudCraze
CloudCraze delivers robust B2B commerce native on Salesforce. It allows businesses to generate online revenue fast and easily scale for growth. CloudCraze powers Customer-First Commerce for industry leaders such as AB InBev, Coca-Cola, Ecolab, GE, Hallmark, and more.
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closed 6/7/2017 via GlobeNewswire

Push Interactive, LLC merged with Branded Response Inc.,

See 444 Comparable Transactions
synopsis: Branded Response, a fast-growing direct-to-consumer eCommerce marketing company focused on subscription-based health and beauty products, and Push Interactive, a direct marketing organization that offers a SaaS eCommerce platform to build campaigns, create content and reach consumers, have merged to form ConversionPoint Technologies.
buyer: Branded Response Inc.
Branded Response is a technology focused digital media company with substantial domain expertise in the “direct to consumer” marketing of health, wellness and beauty products. They utilize proprietary methodology coupled with technology to launch, manage, optimize and profit from each campaign. "
 target: Push Interactive, LLC
Push is a full-service, direct marketing and direct-to-consumer interactive organization. They build campaigns, create content and reach consumers direct through custom-built proprietary platforms and proven techniques.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 5/31/2016 via PR Newswire

Tagboard, acquired ZIIBRA

See 524 Comparable Transactions
synopsis: Tagboard, the world's premier social search and display platform, announced that it has acquired ZIIBRA. ZIIBRA became a marketplace to relieve the massive pain entrepreneurs and their business have when managing their website, online store, and email marketing tools.
buyer: Tagboard
Tagboard is the easiest way to discover social media and quickly share it with the audience. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions. "
 target: ZIIBRA
ZIIBRA became a marketplace to relieve the massive pain entrepreneurs and their business have when managing their website, online store, and email marketing tools. Cofounders Omri Mor and Justin Myers launched ZIIBRA in 2013 with a goal to help keep creativity alive and well.
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closed 4/7/2014 via PR Newswire

Fluid, acquired 8thBridge, Inc.

See 696 Comparable Transactions
synopsis: Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics, and marketing solutions for retailers. Fluid is an ecommerce innovator that consistently transforms the way people shop, which makes 8thBridge's Social CRM platform an ideal acquisition.
buyer: Fluid
Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. They deliver these results though their on-demand retail experience suite and strategic services. Their customers range from mass-market retailers to luxury goods manufacturers, and include top brands."
 target: 8thBridge, Inc.
8thBridge, Inc. is a Minneapolis-based software provider specializing in helping brands leverage onsite social discovery and curation experiences to derive new customer insights, execute targeted loyalty programs and promotions, and conduct social network retargeting campaigns.
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announced 9/9/2020 via Company Press Release

Salesforce.com, Inc., will acquire Mobify

See 208 Comparable Transactions
synopsis: Salesforce, a global leader in Customer Relationship Management solutions, will acquire Canada-based Mobify, a provider of ecommerce storefront solutions. Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Mobify
Canada-based Mobify is a modern web storefront for headless commerce. It empowers enterprise retailers and brands to innovate their digital customer experience without taking on operational risk by offloading the complexity of hosting, securing, scaling, and monitoring the web storefront.
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closed 4/18/2016 via Market Wire

Mobify, acquired Pathful Inc.

See 247 Comparable Transactions
synopsis: Mobile customer engagement leader Mobify announced the acquisition of Pathful, provider of advanced machine learning-based technology for behaviour-based targeting.
buyer: Mobify
Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify's mobile customer engagement platform creates powerful mobile web and native applications. "
 target: Pathful Inc.
Founded in 2011, Pathful helps retailers and B2B customers understand how visitors interact with content, capturing micro interactions on the web as well as with desktop and mobile devices to surface content that engages with customers and increases conversions.
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closed 12/1/2015 via Market Wire

Mobify, acquired Dónde

See 16 Comparable Transactions
synopsis: Mobify announced the acquisition of Dónde, a Chicago-based provider of location-aware mobile technology. Dónde helps sellers deploy meaningful new offers by serving dynamic content based on location, as well as combine location intelligence with analytics to increase sales.
buyer: Mobify
Mobify is a mobile commerce and engagement platform used by leading companies to drive hundreds of millions of dollars in mobile revenue every year. "
 target: Dónde
Dónde, a Chicago-based provider of location-aware mobile technology. Dónde helps sellers deploy meaningful new offers by serving dynamic content based on location, as well as combine location intelligence with analytics to increase sales.
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closed 11/25/2015 via BNC Analysis

Mobify, acquired Jeapie

See 332 Comparable Transactions
synopsis: Mobify IT company (Canada), which specializes in the development of mobile apps, has acquired the Ukrainian startup Jeapie. Jeapie is an interactive platform providing innovative push notification service solutions.
buyer: Mobify
Mobify is a mobile commerce and engagement platform used by leading companies to drive hundreds of millions of dollars in mobile revenue every year. "
 target: Jeapie
Jeapie is an interactive platform providing innovative push notification service solutions. Created by two talented developers Alexander Myhailenko and Artem Shananin, Jeapie started its way to success from providing tools aimed at receiving and storing notifications using mobile technology.
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announced 5/11/2022 via Company Press Release

Slack Technologies, Inc, will acquire Troops

See 585 Comparable Transactions
synopsis: Salesforce will acquire Troops.ai, a leading provider of a revenue communications solution used to improve sales velocity, forecasting, visibility, and collaboration across teams. Upon the closing of the acquisition, Troops will become part of Slack, a Salesforce company.
buyer parent: Salesforce.com, Inc.
buyer: Slack Technologies, Inc (WORK:$902.61)
Slack has transformed business communication. It’s the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. "
 target: Troops
Troops is a revenue communications platform company that enables companies to take action on Salesforce, Hubspot, Zendesk, Jira and Intercom data directly in the Slack and Microsoft Teams communications and collaboration platforms.
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closed 3/17/2022 via BNC Analysis

A5 Corp, acquired SnapBI

See 1656 Comparable Transactions
synopsis: A5, a Salesforce Ventures Portfolio Company and a leader in Salesforce System Implementations across the globe, announced the acquisition of SnapBI, a California based Salesforce Boutique consultancy.
buyer parent: Salesforce.com, Inc.
buyer: A5 Corp
A5 is a Salesforce Ventures Portfolio Company, specializing in multi-cloud transformations. A5 has deep experience in the Manufacturing, Financial Services, Communications, Media & Technology, and Consumer Business Services industries. "
 target: SnapBI
SnapBI is a California based Salesforce Boutique consultancy. SnapBI holds deep subject matter expertise on Salesforce Platforms, as well as Quote-to-Cash.
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announced 2/25/2022 via Company Press Release

Salesforce.com, Inc., will acquire Traction on Demand

See 893 Comparable Transactions
synopsis: Traction on Demand has signed a definitive agreement to be acquired by partner and global leader in CRM, Salesforce. Based in Vancouver, Canada, Traction on Demand is a leading dedicated Salesforce consulting and application development firm delivering cross-platform strategies and solutions.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Traction on Demand
Canada-based Traction on Demand is North America's largest dedicated Salesforce consulting and application development firm delivering cross-platform solutions and standalone SaaS products. Traction on Demand delivers best-in-class solutions to the most challenging and complex problems.
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announced 2/9/2022 via BNC Analysis

Salesforce.com, Inc., will acquire Atonit

See 580 Comparable Transactions
synopsis: Salesforce will acquire Atonit, a Brazilian e-Commerce technology company and developer of the Atonit Marketplace Cloud platform. With Atonit, Salesforce will be able to offer a marketplace solution built on the Salesforce platform, natively connected to the Commerce Cloud and other clouds.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Atonit
Based in Brazil, Atonit is an e-Commerce technology company and developer of the Atonit Marketplace Cloud platform. Its platform enables the Marketplace business model for B2B and B2C e-Commerce operations, offering flexibility and a high level of configurations for marketplace operators.
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announced 11/17/2021 via Company Press Release

Tableau Software, will acquire Narrative Science Inc.

See 2019 Comparable Transactions
synopsis: Narrative Science, a developer of data storytelling software, will be acquired by Salesforce. Upon the close of this transaction, Narrative Science will become part of the Tableau team within Salesforce. As the world’s leading analytics platform, Tableau offers visual analytics with powerful AI, data management, and collaboration.
buyer parent: Salesforce.com, Inc.
buyer: Tableau Software (DATA:$1,191.61)
Tableau helps people see and understand data. As the world's leading analytics platform, Tableau offers visual analytics with powerful AI, data management and collaboration. "
 target: Narrative Science Inc.
Narrative Science develops data storytelling technologies with a vision to put data and analytics in the hands of everyone by combining analytics with innovative and consumer-like user experiences.
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announced 8/2/2021 via BNC Analysis

MuleSoft, will acquire Servicetrace

See 5368 Comparable Transactions
synopsis: MuleSoft, the world’s #1 integration and API platform, will acquire Servicetrace, a German developer of robotic process automation (RPA) solutions. Servicetrace enables organizations to begin their automation journey simply and safely. Their software combines everything their clients need to implement RPA throughout their entire company.
buyer parent: Salesforce.com, Inc.
buyer: MuleSoft
MuleSoft is the world’s #1 integration and API platform. MuleSoft makes it easy to connect data from any system to create connected experiences. Their platform allows users to create application networks that connect enterprise apps, data and devices, across any cloud and on-premise. "
 target: Servicetrace
Servicetrace is a German developer of robotic process automation (RPA) solutions. Servicetrace enables organizations to begin their automation journey simply and safely. Their software combines everything their clients need to successfully implement RPA throughout their entire company.
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announced 12/16/2020 via Company Press Release

Salesforce.com, Inc., will acquire Acumen Solutions

See 1697 Comparable Transactions
synopsis: Salesforce will acquire Acumen Solutions, a professional services firm with deep Salesforce knowledge and extensive industry expertise across the public sector, manufacturing, financial services, and more. With the acquisition, Salesforce can better provide customers across all industries with products and solutions that meet their specific needs.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Acumen Solutions
Acumen Solutions is the leader in Enterprise Cloud Transformation, delivering innovative technology expertise to the Fortune 500 and government. The company develops groundbreaking solutions that grow revenue, strengthen customer relationships, streamline operations, and improve productivity.
price ($mm)
$570
rev ($mm)
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closed 7/21/2021 via Company Press Release

Salesforce.com, Inc., acquired Slack Technologies, Inc

See 3320 Comparable Transactions
synopsis: Salesforce, the global leader in CRM, has acquired Slack Technologies, Inc., the most innovative enterprise communications platform. The combination will create the operating system for the new way to work, uniquely enabling companies to grow and succeed in the all-digital world.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Slack Technologies, Inc (WORK:$902.61)
Slack brings all employees' communication together in one place. It creates open channels for the projects, groups and topics that teams share including messages, files & comments, inline images & video, rich link summaries and integration with the services people use every day, like Twitter, etc.
price ($mm)[EV]
$28,154 [$27,483]
rev ($mm)
$834
EBITDA ($mm)
EV / rev
33.3x
EV / EBITDA
announced 9/9/2020 via Company Press Release

Salesforce.com, Inc., will acquire Mobify

See 208 Comparable Transactions
synopsis: Salesforce, a global leader in Customer Relationship Management solutions, will acquire Canada-based Mobify, a provider of ecommerce storefront solutions. Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Mobify
Canada-based Mobify is a modern web storefront for headless commerce. It empowers enterprise retailers and brands to innovate their digital customer experience without taking on operational risk by offloading the complexity of hosting, securing, scaling, and monitoring the web storefront.
price ($mm)
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closed 3/4/2020 via BNC Analysis

Salesforce.com, Inc., acquired The CMO Club

See 2 Comparable Transactions
synopsis: The world’s number one martech company- Salesforce has acquired The CMO Club. The CMO Club is the world’s most engaged and inspired marketing leadership community of Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: The CMO Club
The CMO Club is the world’s most engaged and inspired marketing leadership community of Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 6/5/2020 via BNC Analysis

Salesforce.com, Inc., acquired Vlocity

See 3138 Comparable Transactions
synopsis: Salesforce, the global leader in Customer Relationship Management, has acquired Vlocity, a leading provider of industry-specific cloud and mobile software, driving digital transformation for the world’s largest companies.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Vlocity
Vlocity is a leading provider of industry-specific cloud and mobile software, driving digital transformation for the world’s largest companies. Vlocity increases sales, service and marketing agility, operational efficiency and digital adoption at a faster time to value across the enterprise.
price ($mm)
$1,330
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/5/2020 via Company Press Release

Salesforce.com, Inc., acquired Evergage

See 2111 Comparable Transactions
synopsis: Salesforce, the global leader in Customer Relationship Management (CRM), has acquired Evergage, Inc., a company that develops a cloud-based platform for digital marketers to increase engagement of their visitors and users through real time one-to-one personalized experiences.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Evergage
Evergage, Inc. develops a cloud-based platform for digital marketers to increase engagement of their visitors and users through real time one-to-one personalized experiences.
price ($mm)
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announced 8/7/2019 via Company Press Release

Salesforce.com, Inc., will acquire ClickSoftware Technologies

See 208 Comparable Transactions
synopsis: Salesforce, the global leader in Customer Relationship Management (CRM), will be acquiring ClickSoftware, a global leader in field service management solutions, delivering value through improved efficiency, effectiveness, and enhanced customer experiences.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target parent: Francisco Partners Management LLC
target: ClickSoftware Technologies (CKSW:$124.58)
ClickSoftware is a global leader in field service management solutions, delivering value through improved efficiency, effectiveness, and enhanced customer experiences. ClickSoftware blends unparalleled industry expertise and computer science to deliver meaningful, measurable business value.
price ($mm)
$1,350
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/10/2019 via Company Press Release

Salesforce.com, Inc., will acquire Tableau Software

See 9029 Comparable Transactions
synopsis: Salesforce, the global leader in CRM, and Tableau Software, the leading analytics platform, have entered into a definitive agreement under which Salesforce will acquire Tableau in an all-stock transaction. Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: Tableau Software (DATA:$1,191.61)
Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows users to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad.
price ($mm)
$15,700
rev ($mm)
$1,192
EBITDA ($mm)
EV / rev
13.2x
EV / EBITDA
announced 5/8/2019 via BNC Analysis

Salesforce.com, Inc., will acquire Bonobo

See 4249 Comparable Transactions
synopsis: Salesforce has agreed to acquire Tel Aviv-based conversational intelligence platform Bonobo. Bonobo, founded in 2017, uses artificial intelligence to help customer-facing teams centralize fragmented customer interaction data – including voice, chat, video and email – and converts it into accessible insights for upselling, conversion and retention.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: Bonobo
Bonobo, founded in 2017, uses artificial intelligence to help customer-facing teams centralize fragmented customer interaction data – including voice, chat, video and email – and converts it into accessible insights for upselling, conversion and retention. They are based in Israel and San Francisco.
price ($mm)
$45
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/30/2019 via Company Press Release

Salesforce.com, Inc., acquired MapAnything

See 4804 Comparable Transactions
synopsis: Salesforce, the global leader in Customer Relationship Management, has acquired MapAnything, a pioneer in geo-enabled field productivity software. MapAnything enables customers to design optimal territories, create optimal schedules, and map optimal routes so field reps can service more accounts in less time.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: MapAnything
MapAnything is a pioneer in geo-enabled field productivity software. MapAnything enables customers to design optimal territories, create optimal schedules, and map optimal routes so field reps can service more accounts in less time.
price ($mm)
$225*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2019 via Company Press Release

Salesforce.com, Inc., will acquire Salesforce.org

See 171 Comparable Transactions
synopsis: Salesforce, the global leader in CRM, announced that Salesforce.org, the independent nonprofit social enterprise, will be integrated into Salesforce. Salesforce.org gets technology in the hands of nonprofits, education institutions and philanthropic organizations so they can connect with others and do more good.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: Salesforce.org
Salesforce.org is a non-profit enterprise that gives back to the community to invest in education to make sure youth are future ready. Salesforce.org gets technology in the hands of nonprofits, education institutions and philanthropic organizations so they can connect with others and do more good.
price ($mm)
$300
rev ($mm)
$175
EBITDA ($mm)
EV / rev
1.7x
EV / EBITDA
announced 1/30/2019 via Company Press Release

Salesforce.com, Inc., will acquire Griddable

See 1263 Comparable Transactions
synopsis: Salesforce, the global CRM leader, has signed a definitive agreement to acquire Griddable. Griddable.io enables digital transformation with a unified platform for continuous data integration and real-time analytics across the hybrid cloud.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: Griddable
Griddable.io is a resilient scale-out grid platform that synchronizes data across any topology or database platform on any cloud. A policy engine controls flexible definition of what data is filtered, masked, or transformed in transit.
price ($mm)
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closed 1/14/2019 via Company Press Release

Salesforce.org, acquired roundCorner

See 38 Comparable Transactions
synopsis: Salesforce.org, a non-profit enterprise that gives back to the community to invest in education, acquired roundCorner. roundCorner was the first Salesforce.org Platinum App Partner for the nonprofit market in North America and provides fundraising solutions and industry expertise to meet the needs of the largest global organizations.
buyer parent: Salesforce.com, Inc.
buyer: Salesforce.org
Salesforce.org is a non-profit enterprise that gives back to the community to invest in education to make sure youth are future ready. Salesforce.org gets technology in the hands of nonprofits, education institutions and philanthropic organizations so they can connect with others and do more good. "
 target: roundCorner
roundCorner, Inc. provides cloud-based enterprise donor management solutions for nonprofit, public media, and higher education customers. It offers roundCause, a cloud-based constituent relationship management and marketing automation system for board.
price ($mm)
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announced 10/5/2018 via Company Press Release

Salesforce.com, Inc., will acquire REBEL

See 1781 Comparable Transactions
synopsis: Salesforce, the global CRM leader, has signed a definitive agreement to acquire Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails can write reviews, shop and take other actions without leaving the messages to do so.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: REBEL
At Rebel they reimagine what email can do by powering actionable, interactive experiences directly within the inbox. Rebel makes emails an extension of the user's application or website, increasing engagement, conversions and actions.
price ($mm)
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Pages:  
announced 9/9/2020 via Company Press Release

Salesforce.com, Inc., will acquire Mobify

See 208 Comparable Transactions
synopsis: Salesforce, a global leader in Customer Relationship Management solutions, will acquire Canada-based Mobify, a provider of ecommerce storefront solutions. Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Mobify
Canada-based Mobify is a modern web storefront for headless commerce. It empowers enterprise retailers and brands to innovate their digital customer experience without taking on operational risk by offloading the complexity of hosting, securing, scaling, and monitoring the web storefront.
price ($mm)
rev ($mm)
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closed 6/24/2022 via BNC Analysis

Visma Advantage, acquired Teamleader

See 4729 Comparable Transactions
synopsis: Norway-born SaaS company Visma has acquired Teamleader, a fast-growing SaaS scale-up with headquarters in Ghent, Belgium. With two work management products and a customer-oriented attitude, they have already helped more than 12,000 European entrepreneurs sell, bill and organise in one place.
buyer: Visma Advantage
Norway-based Visma is a leading provider of mission-critical business software. The group comprises five business areas which are Visma Software, Visma BPO Accounting & Payroll, Visma Procurement & Collecting, Visma Retail and Visma System Development & Integration. "
 target: Teamleader
Teamleader is a fast-growing SaaS scale-up with headquarters in Ghent, Belgium. With two work management products and a customer-oriented attitude, they have already helped more than 12,000 European entrepreneurs sell, bill and organise in one place.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/4/2022 via BNC Analysis

Base Digitale Group, will acquire DVR Italia

See 4411 Comparable Transactions
synopsis: Base Digitale Group, a leading provider of business services in Italy, will acquire a 72% stake in Digital Voice Recording Italia Srl (DVR Italia), an Italian software company. DVR Italia offers a complete CRM software suite that provides solutions for customer complaint management, customer satisfaction surveys, and more.
buyer parent: Sesa S.p.A.
buyer: Base Digitale Group
Base Digitale Group is a leading provider of business services in Italy. Base Digitale Group helps their clients to grow and transform their business. They provides services for back office process management, security and surveillance, and information technology consulting. "
 target: DVR Italia
DVR Italia is an Italian software company. DVR Italia provides tailored solutions to companies in various sectors. They offer a complete CRM software suite that provides solutions for customer complaint management, customer satisfaction surveys, and more.
price ($mm)
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closed 3/28/2022 via PR Newswire

Bridgepoint, acquired Inspired Thinking Group Limited

See 6219 Comparable Transactions
synopsis: Bridgepoint, a major international alternative asset fund management group, has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from Equistone Partners Europe. A technology-led marketing business, Team ITG creates connected customer experiences for some of the biggest brands on the planet through world-class services an
buyer: Bridgepoint (:$353.32)
UK-based Bridgepoint is a major international alternative asset fund management group, providing private equity and private debt lending solutions to the middle market. Bridgepoint focuses on acquiring or investing in businesses with strong market positions. "
 target parent: Equistone Partners Europe
target: Inspired Thinking Group Limited
A technology-led marketing business, Team ITG creates connected customer experiences for some of the biggest brands on the planet through world-class services and smart, intuitive tech.
price ($mm)
rev ($mm)
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announced 1/20/2022 via BusinessWire

Medallia, will acquire Thunderhead Ltd.

See 4381 Comparable Transactions
synopsis: Medallia, Inc. will acquire UK-based Thunderhead, the leader in enterprise technology for real-time interaction management and journey orchestration. Thunderhead will strengthen Medallia’s ability to power individualized journeys and conversations at scale, across all online and offline channels.
buyer parent: Thoma Bravo, LLC
buyer: Medallia (MDLA:$495.90)
Medallia is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. "
 target: Thunderhead Ltd.
Based in the UK, Thunderhead is leading the movement to transform customer engagement, enabling brands for the first time to understand each customer's intent and orchestrate individualized journeys for millions of customers across billions of touchpoints, seamlessly and in real-time.
price ($mm)
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closed 12/27/2021 via BNC Analysis

Cyberlux Corporation, acquired Kreatx SHPK

See 5361 Comparable Transactions
synopsis: Cyberlux Corporation, a trusted provider of Advanced Lighting Systems and Infrastructure Solutions, has acquired Kreatx SHPK, a developer of innovative software solutions in Albania. Kreatx provides efficient SaaS solutions for data management, E-Invoicing, CRM, digital archiving, document management, accounting, HR management and more.
buyer: Cyberlux Corporation (OTCPK:CYBL:$3.09)
Cyberlux Corporation is a trusted provider of Advanced Lighting Systems and Infrastructure Solutions for Military, Government and Commercial Organizations. Cyberlux produces light-weight, portable battery-powered advanced LED lighting systems for the Department of Defense. "
 target: Kreatx SHPK
Kreatx is a developer of innovative software solutions in Albania. Kreatx provides efficient and accessible SaaS solutions for businesses in various industries. They offer software for data management, E-Invoicing, CRM, digital archiving, document management, accounting, HR management and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/11/2021 via BusinessWire

Verint Systems Inc., will acquire Conversocial

See 4381 Comparable Transactions
synopsis: Verint, The Customer Engagement Company, will acquire Conversocial to expand the digital-first capabilities of its cloud platform. Conversocial is a software company that helps leading brands such as Google, Sephora, British Airways, and Hertz build and scale relationships via the personal touch and convenience of social messaging.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verinthelps the world’s most iconic brands – including over 85 of the Fortune 100 companies – build enduring customer relationships by connecting work, data, and experiences across the enterprise. "
 target: Conversocial
Conversocial simplifies how brands communicate with their customers by combining human agents and bots in a single platform. The result; frictionless customer experiences throughout the customer lifecycle that enhance customer loyalty and drive revenue — at scale.
price ($mm)
$50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2021 via GlobeNewswire

Technology Commerce Management, acquired Ninjaoutreach

See 5960 Comparable Transactions
synopsis: Technology Commerce Management (TCM) has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers.
buyer: Technology Commerce Management
Technology Commerce Management (TCM) delivers the eCommerce aggregator industry’s first predictive, AI-driven eCommerce performance optimization. "
 target: Ninjaoutreach
NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/4/2021 via PR Newswire

Perimeter Technologies, Inc., purchased F.A.S.T. Friendly Automated Software Tool from Geo Net Pages, LLC

See 4533 Comparable Transactions
synopsis: Perimeter Technologies, a world leader in pet containment and related products, has acquired F.A.S.T. Friendly Automated Software Tool, a next-generation Customer Relationship Management (CRM) platform improving process management and communications, from Geo Net Pages. FAST uses cloud-based resources to provide lightning-fast responses.
buyer: Perimeter Technologies, Inc.
Perimeter Technologies, the global pet fence leader, is shaping the cloud-centric pet containment future with its technology. The company's mission is to be the containment partner of choice, protecting pets with products that are safer by design. "
 seller: Geo Net Pages, LLC
F.A.S.T. Friendly Automated Software Tool is a next-generation Customer Relationship Management (CRM) platform that improves process management and communications. FAST uses cloud-based resources to provide lightning-fast responses.
price ($mm)
rev ($mm)
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EV / EBITDA
announced 12/1/2020 via Company Press Release

Facebook, will acquire Kustomer

See 4533 Comparable Transactions
synopsis: Facebook will acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering, and delight its customers.
buyer: Facebook (FB:$94,399.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
 target: Kustomer
Kustomer is the world's top-rated customer experience CRM. With an advanced, AI-powered, omnichannel customer experience platform, Kustomer delivers a unified single view of the customer, automates manual tasks, and scales to deliver efficient and effortless experiences for businesses and consumers.
price ($mm)
rev ($mm)
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announced 11/13/2020 via PR Newswire

Vista Equity Partners, will acquire Pipedrive

See 4533 Comparable Transactions
synopsis: Pipedrive, the leading CRM platform for sales and marketing teams, announced it has signed an agreement to receive a majority investment from Vista Equity Partners, a leading global investment firm focused on enterprise software, data and technology-enabled businesses.
buyer: Vista Equity Partners
Vista is a leading investment firm with more than $58 billion in cumulative capital commitments. Vista exclusively invests in enterprise software, data, and technology-enabled organizations across private equity, credit, public equity, and permanent capital strategies. "
 target: Pipedrive
Pipedrive is the first CRM platform developed from the salesperson's point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals.
price ($mm)
$41
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/2/2020 via BusinessWire

Campaign Monitor, acquired Selligent Marketing Cloud

See 6325 Comparable Transactions
synopsis: CM Group, through its subsidiary Campaign Monitor Europe UK LTD, has acquired Selligent Marketing Cloud, an intelligent omnichannel marketing cloud platform based in Belgium. With the acquisition of Selligent, CM Group now serves businesses across all major global industries and segments, from enterprises to small businesses.
buyer parent: CM Group
buyer: Campaign Monitor
Campaign Monitor is a global technology company and provider of a powerful email marketing platform. With its drag-and-drop builder, visual journey designer, creative marketing strategies, and real-time performance metrics, Campaign Monitors has everything businesses need to succeed. "
 target parent: HGGC, LLC
target: Selligent Marketing Cloud
Belgium-based Selligent is an intelligent omnichannel marketing cloud platform. The company's dynamic technology provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 10/6/2020 via BusinessWire

Varicent Software Incorporated, acquired FunnelCake

See 5342 Comparable Transactions
synopsis: Varicent announced that it has acquired FunnelCake, a Revenue Operations Platform that helps customers drive efficient growth across sales, marketing, and customer success. From lead to revenue, FunnelCake enhances the CRM ecosystem to improve information.
buyer: Varicent Software Incorporated
Varicent helps clients accurately track, manage, and report on sales processes through the industry-leading Sales Performance Management (SPM) solution. "
 target: FunnelCake
FunnelCake is a Revenue Operations Platform that helps customers drive efficient growth across sales, marketing, and customer success. From lead to revenue, FunnelCake enhances the CRM ecosystem to improve information.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 10/1/2020 via Company Press Release

SAP SE, will acquire Emarsys

See 6027 Comparable Transactions
synopsis: SAP SE, the market leader in enterprise application software, announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers.
buyer: SAP SE (SAP:$30,556.49)
Germany-based SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Its machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. "
 target: Emarsys
Emarsys is a leading omnichannel customer engagement platform provider that enables businesses to engage more effectively and more personally with their customers. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/16/2020 via BNC Analysis

Efficy, acquired INES CRM

See 4382 Comparable Transactions
synopsis: INES CRM, one of the French cloud-based CRM pioneers, is joining the Efficy group. Founded in 1999 in Lyon, INES CRM publishes and integrates an open collaborative SaaS platform, serving business development and the entire customer journey. The Efficy group aims to represent 5% of the CRM market share on the European scene in four years.
buyer: Efficy
Founded in 2005 in Brussels, Efficy publishes a highly flexible CRM intended for medium and large accounts, and positions itself as a partner close to its customers. Already present in 7 European countries and leader in the Benelux, the Efficy group offers CRM solutions at the right price. "
 target: INES CRM
Founded in 1999 in Lyon, INES CRM publishes and integrates an open collaborative SaaS platform, serving business development and the entire customer journey. This solution is particularly suitable for companies with 10 to 50 employees, wishing to quickly set up a personalized CRM solution.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/9/2020 via BNC Analysis

ClearCourse Partnership LLP, acquired FLG Business Technology Ltd

See 5876 Comparable Transactions
synopsis: ClearCourse, a partnership of innovative technology companies in the UK, has acquired FLG, a leading CRM platform in the UK. FLG's easy-to-use CRM allows businesses to manage 100,000s of leads and automate customer touchpoints without changing their sales process.
buyer parent: Aquiline Capital Partners
buyer: ClearCourse Partnership LLP
ClearCourse is a UK partnership of innovative technology companies providing membership software to groups, organisations and small businesses. Their companies help customers manage their members and clients, administer their business workflow, & automate their payment processes seamlessly. "
 target: FLG Business Technology Ltd
FLG is a leading CRM platform in the UK. FLG's easy-to-use CRM allows businesses to manage 100,000s of leads and automate customer touchpoints without changing their sales process. Their platform helps businesses to become more efficient and lets their team focus on closing more sales.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/19/2020 via Company Press Release

BID Equity Advisory GmbH, acquired Infopark Group GmbH

See 6329 Comparable Transactions
synopsis: BID Equity, a private equity firm investing in software and technology businesses in Europe, has acquired a majority stake in Infopark Group, a German developer of content management systems (CMS). Infopark's Scrivito is a cloud-based JavaScript CMS for creating highly secure and maintenance-free websites, web applications, portals and apps.
buyer: BID Equity Advisory GmbH
Hamburg-based BID Equity is a private equity firm investing in software and technology businesses in Europe. BID Equity is a partner for entrepreneurs and management teams, believing that active ownership and operational value creation to help companies reach the next level of their development. "
 target: Infopark Group GmbH
Infopark Group is a German developer of content management systems (CMS). Infopark's Scrivito is a cloud-based JavaScript CMS for creating highly secure and maintenance-free websites, web applications, portals and apps. They also offer a web-based CRM solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/12/2020 via Company Press Release

Cirrus Insight, acquired ZynBit

See 4478 Comparable Transactions
synopsis: ZynBit and Cirrus Insight, two of the most established firms in the Salesforce integration space, are now one product-centric company focused on building the best data-driven customer acquisition platform on the market. ZynBit is the best-rated Salesforce Email integration app on the AppExchange.
buyer: Cirrus Insight
Cirrus Insight was the first app to bring CRM into the Inbox for Google Apps users. Cirrus Insight has expanded from Gmail to Outlook, iOS, and Android, making over 70,000 business users smarter and more productive. "
 target: ZynBit
ZynBit is the best-rated Salesforce Email integration app on the AppExchange. ZynBit is recognized for the stability, reliability, security, and speed of its Salesforce email & calendar integration with Outlook, and is trusted by some of the world’s largest financial institutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2020 via Company Press Release

Kerridge Commercial Systems, acquired Infomat

See 4900 Comparable Transactions
synopsis: Kerridge Commercial Systems (KCS), a leading provider of ERP software, services and support solutions for wholesale, distribution, rental and installation customers worldwide, has announced its acquisition of Infomat, a Belgium-based company that develops and delivers integrated ERP, CRM, and DMS software solutions.
buyer: Kerridge Commercial Systems
Kerridge Commercial Systems (KCS) provides specialist software, services and support to deliver fully integrated trading and business management solutions to distributive trades customers, large and small – wherever they are in the world. "
 target: Infomat
Infomat develops and delivers integrated ERP, CRM, and DMS software solutions. The company was founded in 1997 and is based in Wilrijk, Belgium.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/14/2020 via BusinessWire

Axcel Industriinvestor A/S, will acquire SuperOffice

See 4381 Comparable Transactions
synopsis: Axcel, a Nordic private equity firm, is to acquire a majority in SuperOffice, one of Europe’s leading suppliers of CRM solutions to the business-to-business market. Their software supports the individual user in achieving stronger sales, marketing and customer service productivity.
buyer: Axcel Industriinvestor A/S
Founded in 1994, Axcel is a Nordic private equity firm focusing on mid-market companies and has a broad base of both Nordic and international investors. Axcel has raised five funds with total committed capital of just over EUR 2.0 billion. "
 target: SuperOffice
SuperOffice is one of Europe’s leading suppliers of CRM solutions to the business-to-business market. Their software supports the individual user in achieving stronger sales, marketing and customer service productivity.
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