Like Advantage Solutions

closed 10/29/2020 via GlobeNewswire

Advantage Solutions merged with Conyers Park II Acquisition Corp.,

synopsis: Conyers Park II Acquisition Corp., a publicly traded special purpose acquisition company, and Advantage Solutions Inc., a leading provider of sales and marketing services to consumer goods brands and retailers, announced the completion of their previously announced business combination.
buyer: Conyers Park II Acquisition Corp.
Conyers Park is a blank check company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. "
target: Advantage Solutions
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies.
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closed 12/16/2020 via PR Newswire

The Jordan Company, acquired Spectrio

synopsis: The Jordan Company, L.P. has closed on its acquisition of Spectrio, LLC, a leading provider of marketing content management solutions for a variety of end markets, from affiliates of Bertram Capital Management, LLC. Spectrio is a leading provider of technology-enabled, customer engagement and content management solutions.
buyer: The Jordan Company
The Jordan Company (TJC) is a middle-market private equity firm with original capital commitments in excess of $13 billion. TJC has a 38-year track record of investing in and contributing to the growth of many businesses across a wide range of industries. "
target parent: Bertram Capital Management LLC
target: Spectrio
Spectrio is one of the nation’s leading end to end technology-enabled audio and video marketing companies, providing professional content and managed services on a monthly subscription basis.
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closed 5/1/2020 via Company Press Release

Dee Set Logistics, acquired Tactical Solutions UK Ltd.

synopsis: Dee Set, a UK-based retail services provider, has acquired Tactical Solutions, a leading UK Field Marketing agency passionate about delivering retail execution excellence in supermarkets, convenience stores and discounters. Tactical Solutions uses a mix of technology, live data, and old-fashioned shop floor relationships to sell more products.
buyer: Dee Set Logistics
Dee Set is a UK-based retail services provider. Dee Set support Retailers and Brands to drive growth, market share and ROI, ultimately to achieve excellence at the point of purchase. They provide services for Distribution, Fulfilment, Merchandising, Manufacturing, Field Marketing, Print, and more. "
target: Tactical Solutions UK Ltd.
Tactical Solutions is a leading UK Field Marketing agency passionate about delivering retail execution excellence in supermarkets, convenience stores and discounters. Tactical Solutions uses a mix of technology, live data, and old-fashioned shop floor relationships to sell more products.
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closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
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closed 1/3/2017 via PR Newswire

Wunderman, acquired Pmweb Comunicação Ltda.

synopsis: Wunderman, a leading global digital agency and a part of WPP, announced that it has acquired a majority stake in Pmweb Comunicação Ltda., a leading digital marketing specialist in Brazil. The deal furthers Wunderman's commitment to developing and expanding digital skills and capabilities in high-growth markets within Latin America.
buyer parent: WPP Group, plc
buyer: Wunderman
Wunderman offers Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, creator and champion in always-on conversations to propel their clients’ growth. "
target: Pmweb Comunicação Ltda.
Pmweb is a market leader in solutions that bring brands and consumers together by making intelligent use of data and strategic services. Pmweb also develops innovative technologies designed to collect and transform data for activation on different media channels.
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closed 5/21/2013 via Company Press Release

ShopperTrak, acquired RapidBlue Solutions

synopsis: ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, announced the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics. RapidBlue uses radio frequency technology to collect shopper movement information.
buyer: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world. "
target: RapidBlue Solutions
Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
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closed 3/28/2018 via BusinessWire

UpCurve, Inc., acquired Online Automotive Solutions

synopsis: New Media Investment Group Inc., one of the largest publishers of locally based print and online media in the US, has acquired substantially all the assets of Online Automotive Solutions, a tech-enabled video, data and auto-focused inventory solutions provider, through UpCurve, their digital marketing company.
buyer parent: New Media Investment Group
buyer: UpCurve, Inc.
UpCurve provides products and services that support stronger growth, greater productivity and company-wide efficiency. Their products include digital marketing, CRM software and integration, marketing automation, cloud solutions, voice and email communication offerings, and small business financing."
target: Online Automotive Solutions
Online Automotive Solutions is a tech-enabled video, data and auto-focused inventory solutions provider. Their core business strategy is to leverage best in class technologies to save dealers’ time—time that should be spent prospecting and selling cars.
price ($mm)
$4.00
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closed 1/29/2014 via Company Press Release

The SAVO Group, ltd., acquired StoryQuest Inc.

synopsis: The SAVO Group has acquired StoryQuest, Inc. StoryQuest Inc. provides real-world stories and content in multimedia formats into mobile tools for customer reference, learning, and sales enablement.
buyer: The SAVO Group, ltd.
SAVO is the leading provider of sales enablement solutions. SAVO’s on-demand sales enablement platform maximizes the sales team’s ability to communicate value and differentiation in clear, consistent and compelling ways. "
target: StoryQuest Inc.
StoryQuest Inc. provides real-world stories and content in multimedia formats into mobile tools for customer reference, learning, and sales enablement.
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closed 4/27/2020 via PR Newswire

Syndigo LLC, acquired Kwikee

synopsis: Syndigo, a leading SaaS product information and syndication company, announced the acquisition of Kwikee, a management and distribution platform for branded product content, from sgsco. Kwikee's approach to branded product content utilizes their single-source-of-truth technology platform.
buyer parent: The Jordan Company
buyer: Syndigo LLC
Syndigo is a leading SaaS product information and syndication company that enables commerce by supporting the efficient transfer of information in brands, retailers and their customers. The company provides descriptive product and nutritional information, images and other digital media. "
target parent: Onex Corporation
target: Kwikee
Kwikee provides an end-to-end solution for the creation, management and distribution of brand assets and content. Their better, faster, leaner approach to branded product content utilizes their single-source-of-truth technology platform.
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closed 6/1/2021 via GlobeNewswire

TC Transcontinental, acquired BGI Retail Inc.

synopsis: TC Transcontinental, a Canadian leader in flexible packaging and Canada’s largest printer, announced the acquisition of BGI Retail Inc., a full service in-store design and solution partner for retailers and global brands.
buyer: TC Transcontinental (TSX:TCL.A:$2,071.97)
TC Transcontinental is a Canadian leader in flexible packaging and Canada’s largest printer. They are also a Canadian leader in its specialty media segments. Their mission has been to create products and services that allow businesses to attract, reach and retain their target customers. "
target: BGI Retail Inc.
BGI Retail Inc. is a full service in-store design and solution partner for retailers and global brands. BGI offers an integrated value proposition focused on in-house design, engineering, manufacturing, installation and management of retail solutions and brand-defining consumer experiences.
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closed 4/9/2021 via BusinessWire

Next 15, acquired Shopper Media Group Ltd

synopsis: Next Fifteen Communications Group plc (Next 15), a communications business in London, has acquired Shopper Media Group Ltd (SMG), a group of companies in the UK that specialise in commerce marketing activation. SMG builds shopper marketing campaigns that connects retailers with shoppers at the point of purchase both online and in-store.
buyer: Next 15 (AIM:NFC:$444.63)
Next 15 is a communications business in London. The Group incorporates 19 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications. "
target: Shopper Media Group Ltd
Shopper Media Group (SMG) is a group of companies in the UK that specialise in commerce marketing activation. SMG connects retailers with shoppers at the point of purchase both online and in-store. The group builds successful shopper marketing campaigns for some of the UK's biggest retailers.
price ($mm)
$22
rev ($mm)
$12
EBITDA ($mm)
EV / rev
1.8x
EV / EBITDA
announced 2/14/2020 via BusinessWire

Arch Capital Group Ltd., will acquire Precision Marketing Asia Pacific

synopsis: Arch Reinsurance, a wholly owned subsidiary of Arch Capital Group Ltd., has entered into an agreement in principle to obtain a majority stake in Precision Marketing Asia Pacific, an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
buyer: Arch Capital Group Ltd. (ACGL:$6,928.20)
Arch Capital Group Ltd., a Bermuda-based company, provides insurance, reinsurance and mortgage insurance on a worldwide basis through its wholly owned subsidiaries. Arch Worldwide Reinsurance Group, a part of Arch Capital Group Ltd., provides reinsurance to its clients around the globe. "
target: Precision Marketing Asia Pacific
Precision Marketing Asia Pacific (PMAP) is an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
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closed 8/19/2019 via BNC Analysis

Advantage Smollan Limited, acquired WorkShop International

synopsis: Advantage Smollan, a joint holding company between Advantage Solutions and Global Smollan Holdings, has acquired WorkShop International. Headquartered in Sweden, WorkShop is the leading retail agency in the Nordics with an impressive client list consisting of many of the world’s most successful and sought-after brands within retail.
buyer: Advantage Smollan Limited
Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan) that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. "
target: WorkShop International
Stockholm-based WorkShop is the leading retail agency in the Nordics with a business idea to offer a unique combination of strategic, creative, and tactical services for ambitious brands, to improve brand experiences, and increase sales.
price ($mm)
rev ($mm)
$30
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/10/2018 via BNC Analysis

Über Agency, acquired Public Image Doncaster Limited

synopsis: Über Agency, an advertising agency in the UK, has acquired Public Image, an integrated communications agency in the UK that specializes in retail advertising and marketing. Public Image uses a mix of traditional and online techniques to identify the gaps between what their client's customers want and what their client's brand is delivering.
buyer: Über Agency
Über Agency is an advertising agency in the UK that injects passion into the work they produce. Über helps their clients create ideas that add the right personality to their brand. The agency provides services for advertising, branding, design, digital and more. "
target: Public Image Doncaster Limited
Public Image is an integrated communications agency in the UK that specializes in retail advertising and marketing. Public Image uses a mix of traditional and online techniques to identify the gaps between what their client's customers want and what their client's brand is delivering.
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closed 7/25/2018 via PR Newswire

KeyImpact Sales & Systems, Inc., acquired Creative Sales & Marketing, Inc.

synopsis: Key Impact Sales & Systems, Inc., the leading foodservice sales and marketing agency, announces the acquisition of Creative Sales and Marketing Group, Inc., a company that represents and manages numerous private-label store brands. Creative Sales specializes in building relationships with retailers and helping them go through changing demands.
buyer: KeyImpact Sales & Systems, Inc.
KeyImpact Sales & Systems, Inc. is the leading foodservice sales and marketing agency in the United States. KeyImpact represents manufacturers of food and packaging and supplies, and provides sales and marketing services to distributors and operators across the foodservice trade channel. "
target: Creative Sales & Marketing, Inc.
Creative Sales and Marketing, Inc. is a company that specializes in building rewarding relationships with retailers that go through changing demands, new product entries, and other environment considerations. Their team has represented and managed numerous private-label store brands.
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announced 11/14/2017 via BusinessWire

Daymon Worldwide, Inc. will be merged with Advantage Solutions,

synopsis: Advantage Solutions and Daymon Worldwide are merging, resulting in the most comprehensive suite of brand-centric and retailer-centric services. Daymon is a global leader in building successful brands and delivering high-impact experiential consumer marketing. Advantage provides customizable and technology-enabled sales and marketing solutions.
buyer: Advantage Solutions
Advantage is a leading business solutions provider committed to driving growth through winning insights and execution. Their customizable and technology-enabled sales and marketing solutions include headquarter sales, retail merchandising, business intelligence, and a suite of marketing services. "
target: Daymon Worldwide, Inc.
Daymon provides global retail strategies and services that make the cash register ring. The company is a global leader in building successful brands, and delivering high-impact experiential consumer marketing and in-store services.
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announced 1/18/2017 via BNC Analysis

Bain Capital, will acquire Daymon Worldwide, Inc.

synopsis: Bain Capital Private Equity will acquire a majority stake in Daymon Worldwide, a retail services provider, from existing shareholders. They are global leaders in building successful private brands, and delivering high-impact experiential consumer marketing and in-store services.
buyer: Bain Capital
Bain Capital is one of the world’s leading private multi-asset alternative investment firms with more than $75 billion in assets under management that creates lasting impact for their investors, teams, businesses and the communities in which they live. "
target: Daymon Worldwide, Inc.
Daymon provides expert global retail strategies and services that make the cash register ring. They are global leaders in building successful private brands, and delivering high-impact experiential consumer marketing and in-store services.
price ($mm)
$413
rev ($mm)
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announced 10/17/2019 via Company Press Release

iProspect, will acquire Shanghai EBP Internet Technology Co. Ltd.

synopsis: Dentsu Aegis Network Ltd., has reached an agreement to acquire a 100% stake in Shanghai EBP Internet Technology Co. Ltd. Shanghai EBP Internet Technology Co. Ltd. (EBP) is a marketplace e-commerce agency in China. Post acquisition EBP will join iProspect and be rebranded "EBP, an iProspect Company."
buyer parent: Dentsu Inc.
buyer: iProspect
iProspect is a global digital marketing agency with 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding client business objectives. "
target: Shanghai EBP Internet Technology Co. Ltd.
Shanghai EBP Internet Technology Co. Ltd. (EBP) is a marketplace e-commerce agency in China. Established in 2012, EBP is one of China's leading e-commerce solutions providers. EBP works closely with brands across China's leading e-commerce platforms to deliver integrated marketing services.
price ($mm)
$3.53
rev ($mm)
$4
EBITDA ($mm)
EV / rev
1.0x
EV / EBITDA
closed 6/9/2016 via BNC Analysis

Blackwood Seven A/S, acquired TWO NIL

synopsis: Danish media agency Blackwood Seven moves into the US market with the acquisition of the American media agency Two Nil. Two Nil is a strategic marketing agency that specializes in driving customer acquisition and ROI for consumer internet companies.
buyer: Blackwood Seven A/S
Blackwood Seven is a Copenhagen, Denmark-based technology and consultant company within media and marketing. They provide a software platform that uses advanced predictive analytics and artificial intelligence to predict and achieve the optimal effects from all paid media. "
target: TWO NIL
TWO NIL is a strategic marketing agency that specializes in driving customer acquisition and ROI for consumer internet companies. They combine analytics with industry expertise to build profitable scalable campaigns for their clients from strategy development to execution to optimization.
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closed 2/12/2020 via BNC Analysis

Quad/Graphics, acquired Apple Tree Group

synopsis: Quad/Graphics, Inc., a global marketing services provider, has acquired Apple Tree Group, a strategic and creative agency specializing in point-of-sale advertising innovation for some of the world’s best-known brands. Apple Tree, which is based in Mexico City, serves clients around the world.
buyer: Quad/Graphics (QUAD:$3,923.40)
Quad/Graphics is a global marketing services provider that helps brand owners market their products, services and content more efficiently and effectively by using its strong print foundation in combination with other media channels. "
target: Apple Tree Group
Apple Tree Group is a strategic and creative agency specializing in point-of-sale advertising innovation for some of the world’s best-known brands. Apple Tree, which is based in Mexico City, serves clients around the world.
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closed 10/29/2020 via GlobeNewswire

Advantage Solutions merged with Conyers Park II Acquisition Corp.,

synopsis: Conyers Park II Acquisition Corp., a publicly traded special purpose acquisition company, and Advantage Solutions Inc., a leading provider of sales and marketing services to consumer goods brands and retailers, announced the completion of their previously announced business combination.
buyer: Conyers Park II Acquisition Corp.
Conyers Park is a blank check company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. "
target: Advantage Solutions
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies.
price ($mm)
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closed 1/8/2020 via BusinessWire

Advantage Solutions, acquired Quantum Networks, LLC

synopsis: Advantage Solutions, a provider of customizable and technology-enabled business solutions, has acquired Quantum Networks, an e-commerce retailer and agency representing over 100 brands on seven global online marketplaces. Quantum joins Advantage Digital Technology, a division Advantage that helps clients find and optimize omnichannel opportunities.
buyer: Advantage Solutions
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies. "
target: Quantum Networks, LLC
Quantum Networks is an e-commerce retailer and agency representing over 100 brands on the largest online marketplaces. The company is a leading Amazon third-party seller across a wide range of categories, providing brand management and brand identity services.
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closed 1/10/2019 via PR Newswire

Brand Connections, LLC, acquired Bump Club & Beyond

synopsis: Chicago-based Bump Club and Beyond (BCB), a top resource for parents across the country, has been acquired by Brand Connections, an Advantage Solutions company, out of Orange County, California. BCB connects parents with the best products, resources, information and each other both online and through dozens of premier events nationwide.
buyer parent: Advantage Solutions
buyer: Brand Connections, LLC
Brand Connections is a media and marketing agency that creates integrated marketing campaigns to enhance brand awareness, influence consumers on their path-to-purchase, and increase sales. Their services include experiential marketing, product sampling, digital marketing, in-flight media, and more. "
target: Bump Club & Beyond
Founded in 2010, Bump Club and Beyond connects parents and parents-to-be with the best products, resources, information and each other both online and through dozens of premier events nationwide.
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closed 9/10/2018 via GlobeNewswire

Advantage Solutions, acquired Jun Group

synopsis: Advantage Solutions has announced its acquisition of Jun Group, an industry-leading mobile video advertising company. Jun Group’s mobile technology reaches consumers where they increasingly spend their time: in mobile applications. The company creates custom audience segments from opt-in poll questions.
buyer: Advantage Solutions
Advantage is a leading business solutions provider committed to driving growth through winning insights and execution. Their customizable and technology-enabled sales and marketing solutions include headquarter sales, retail merchandising, business intelligence, and a suite of marketing services. "
target: Jun Group
Jun Group is an industry-leading mobile video advertising company. Jun Group’s mobile technology reaches consumers where they increasingly spend their time: in mobile applications. The company creates custom audience segments from opt-in poll questions.
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closed 8/2/2018 via BusinessWire

Advantage Solutions, acquired Beekeeper Marketing

synopsis: Advantage Solutions, a leading business solutions provider committed to driving growth through winning insights and execution, announced it has acquired Beekeeper Marketing, a national sales agency focused on the e-commerce. Beekeeper represents consumer packaged goods companies in the online channel, helping them reach their sale potential.
buyer: Advantage Solutions
Advantage is a leading business solutions provider committed to driving growth through winning insights and execution. Their customizable and technology-enabled sales and marketing solutions include headquarter sales, retail merchandising, business intelligence, and a suite of marketing services. "
target: Beekeeper Marketing
Beekeeper represents over 100 natural/organic/specialty consumer packaged goods companies in the online channel, helping them reach their sales potential on Amazon by developing and executing sales, marketing, and supply chain strategies.
price ($mm)
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announced 11/14/2017 via BusinessWire

Daymon Worldwide, Inc. will be merged with Advantage Solutions,

synopsis: Advantage Solutions and Daymon Worldwide are merging, resulting in the most comprehensive suite of brand-centric and retailer-centric services. Daymon is a global leader in building successful brands and delivering high-impact experiential consumer marketing. Advantage provides customizable and technology-enabled sales and marketing solutions.
buyer: Advantage Solutions
Advantage is a leading business solutions provider committed to driving growth through winning insights and execution. Their customizable and technology-enabled sales and marketing solutions include headquarter sales, retail merchandising, business intelligence, and a suite of marketing services. "
target: Daymon Worldwide, Inc.
Daymon provides global retail strategies and services that make the cash register ring. The company is a global leader in building successful brands, and delivering high-impact experiential consumer marketing and in-store services.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/16/2017 via BusinessWire

Advantage Solutions, acquired IX-One

synopsis: Advantage Solutions announced its acquisition of IX-One, or The Data Council, Inc., the leading provider of verified and standardized product data and images. The Data Council’s IX-ONE platform is the Specialty, Natural and Organic Industry’s solution for product information.
buyer: Advantage Solutions
Founded in 1987, Advantage Solutions is North America’s leading provider of sales and marketing solutions. Advantage’s customized solutions include headquarter sales, business intelligence, retail merchandising, category management, shopper insights and marketing services. "
target: IX-One
IX-One, or The Data Council, Inc., provides verified and standardized product information and images for retailers, brokers, and distributors. It offers weight, dimensions, and label data; supply chain and logistic data; marketing and planogram images; and product claims and certifications.
price ($mm)
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closed 8/9/2017 via BusinessWire

Advantage Solutions, acquired Brand Connections, LLC

synopsis: Advantage Solutions, a leading provider of sales and marketing solutions, has acquired Brand Connections from Veronis Suhler Stevenson, a private equity firm. Brand Connections is a media and marketing agency that creates integrated marketing campaigns to enhance brand awareness, influence consumers on their path-to-purchase, and increase sales.
buyer: Advantage Solutions
Founded in 1987, Advantage Solutions is North America’s leading provider of sales and marketing solutions. Advantage’s customized solutions include headquarter sales, business intelligence, retail merchandising, category management, shopper insights and marketing services. "
target parent: Veronis Suhler Stevenson
target: Brand Connections, LLC
Brand Connections is a media and marketing agency that creates integrated marketing campaigns to enhance brand awareness, influence consumers on their path-to-purchase, and increase sales. Their services include experiential marketing, product sampling, digital marketing, in-flight media, and more.
price ($mm)
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closed 11/29/2016 via BusinessWire

Advantage Solutions, acquired Upshot Inc.

synopsis: Advantage Solutions announced its acquisition of Upshot, an industry-leading, consumer marketing agency based in Chicago. The addition of Upshot to Advantage Solutions will create a comprehensive end-to-end brand marketing capability that enables clients to optimize brand activation and the journey to purchase.
buyer: Advantage Solutions
Founded in 1987, Advantage Solutions is North America’s leading provider of sales and marketing solutions. Advantage’s customized solutions include headquarter sales, business intelligence, retail merchandising, category management, shopper insights and marketing services. "
target: Upshot Inc.
Upshot is the Seamless Marketing Agency. Founded in 1994, the Chicago-based agency has 170 employees. Upshot specializes in shopper marketing, brand initiatives and total brand engagement that seamlessly flow through digital, social, mobile and in-store environments.
price ($mm)
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closed 6/2/2016 via BusinessWire

Advantage Solutions, acquired Sage Tree

synopsis: Advantage Solutions (Advantage) announced its acquisition of Sage Tree, LLC, a national sales agency focused on the eCommerce channel. Sage Tree is a strategic consultant for the online channel with three primary segments. The company’s sales teams drive distribution and execute marketing plans at online retailers to deliver growth.
buyer: Advantage Solutions
Advantage Solutions (Advantage) is a premier sales and marketing solutions company committed to building brand value for our clients and customers. Advantage’s customized sales and marketing solutions include headquarter sales, retail merchandising, and marketing services. "
target: Sage Tree
Sage Tree is uniquely qualified to help manufacturers think and act differently to turn marketplace realities into measurable sales growth. They integrate all aspects of the eCommerce channel to support the growth of their clients brands.
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closed 9/2/2015 via BNC Analysis

Advantage Sales and Marketing, acquired Marlin Network

synopsis: Advantage Sales & Marketing LLC has acquired Marlin Network Inc., which operates five independent business units, Marlin, deep, The Alchemedia Project, Food IQ and StarAwards. Marlin Network has a 30-year legacy of designing high-impact creative and strategic marketing campaigns.
buyer: Advantage Sales and Marketing
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency committed to building brand value for its clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services. "
target: Marlin Network
Marlin Network operates five independent business units, Marlin, deep, The Alchemedia Project, Food IQ and StarAwards. It has a 30-year legacy of designing high-impact creative and strategic marketing campaigns that drive sales, build brand awareness and foster brand engagement for leading brands.
price ($mm)
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closed 6/3/2015 via BusinessWire

Advantage Sales and Marketing, acquired Atlas Technology Group

synopsis: Advantage Sales & Marketing has acquired Atlas Technology Group, which provides brands with tools to enhance product sales in store. Atlas integrates with retailers’ internal platforms and data sources to empower CPGs with a thorough view of product performance and leverages this information for optimized in-store merchandising and space planning.
buyer: Advantage Sales and Marketing
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency committed to building brand value for its clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services. "
target: Atlas Technology Group
ATLAS provides business intelligence applications and services that assist Consumer Packaged Goods companies in managing their retail customers. ATLAS connects data sources in one location with customized solutions and empowers their clients to leverage their data into a competitive advantage.
price ($mm)
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announced 6/16/2014 via BusinessWire

CVC Capital Partners, Leonard Green & Partners, L.P., will acquire Advantage Sales and Marketing

synopsis: Apax Partners announced that they have agreed to sell their majority ownership stake in Advantage Sales & Marketing LLC, North America’s provider of outsourced sales and marketing services to manufacturers of consumer goods and retailers, to affiliates of the private equity firms Leonard Green & Partners and funds advised by CVC Capital Partners.
buyer: Leonard Green & Partners, L.P.
buyer: CVC Capital Partners
Leonard Green & Partners, L.P. is one of the nation’s preeminent private equity firms with over $15 billion of private equity capital raised since inception. CVC Capital Partners is one of the world's leading private equity and investment advisory firms. "
target parent: Apax Partners
target: Advantage Sales and Marketing
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency, committed to building brand value for its more than 1,200 clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services.
price ($mm)
$4,200
rev ($mm)
$1,600
EBITDA ($mm)
EV / rev
2.6x
EV / EBITDA
closed 4/30/2014 via Company Press Release

Advantage Sales and Marketing, acquired StoreBoard Media, LLC

synopsis: Advantage Sales & Marketing LLC (ASM) announced the acquisition of StoreBoard Media LLC, a business focused on advertising placement on security pedestals located at the entrances and exits in major retailers.
buyer parent: Apax Partners
buyer: Advantage Sales and Marketing
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency, committed to building brand value for its more than 1,200 clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services. "
target parent: Lead Lap Enterprises, LLC
target: StoreBoard Media, LLC
StoreBoard Media is a leading retail media company and owner of North America’s largest indoor billboard network. It secures first impressions that last throughout the shopping experience in over 13,700 chain stores nationwide reaching 1.2 billion consumer impressions per four weeks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2014 via BusinessWire

Advantage Sales and Marketing, acquired FreshSpace Media

synopsis: Advantage Sales & Marketing LLC announced the acquisition of BoxTop Media, LLC dba FreshSpace. FreshSpace is an innovative ad company delivering media impressions and promotions by leveraging packaging space on perishable products.
buyer parent: Apax Partners
buyer: Advantage Sales and Marketing
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency, committed to building brand value for its more than 1,200 clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services. "
target: FreshSpace Media
FreshSpace Media (formerly BoxTop Media) executes advertising and promotional campaigns that deliver media impressions on high penetration, high velocity, perimeter items. Their networks allow clients to deliver impressions to shoppers In-Store, In-Home and On-Line.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/17/2010 via Capital IQ

Apax Partners, acquired Advantage Sales and Marketing

synopsis: Funds advised by Apax Partners, one of the world's leading private equity investment groups, announced they have acquired a majority interest in Advantage Sales & Marketing LLC, North America's premier sales and marketing agency, from J.W. Childs Associates, L.P. and BAML Capital Partners.
buyer: Apax Partners
Apax Partners is one of the world's leading private equity investment groups. It operates across the United States, Europe and Asia and has more than 30 years of investing experience. Funds under the advice and management of Apax Partners globally total around $40 billion. "
target parent: J.W. Childs & Associates
target: Advantage Sales and Marketing
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency, committed to building brand value for its more than 1,200 clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services.
price ($mm)
$1,800
rev ($mm)
$1,000
EBITDA ($mm)
EV / rev
1.8x
EV / EBITDA
closed 10/29/2020 via GlobeNewswire

Advantage Solutions merged with Conyers Park II Acquisition Corp.,

synopsis: Conyers Park II Acquisition Corp., a publicly traded special purpose acquisition company, and Advantage Solutions Inc., a leading provider of sales and marketing services to consumer goods brands and retailers, announced the completion of their previously announced business combination.
buyer: Conyers Park II Acquisition Corp.
Conyers Park is a blank check company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. "
target: Advantage Solutions
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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ABT Holdings
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