Like Thalamus, Inc.

closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/3/2022 via BNC Analysis

Dreamscape, Inc., acquired Standard Media Index

synopsis: GTCR, a US-based private equity firm, has acquired Standard Media Index through its portfolio company Dreamscape, Inc. Standard Media Index is a leading provider of advertising data and insights to media marketplace participants.
buyer parent: GTCR, LLC
buyer: Dreamscape, Inc.
Dreamscape was formed in 2020 as a partnership between Scott Knoll, David Hahn, Michael Iantosca and GTCR. Dreamscape's mission is to build and transform the advertising technology business through the acquisition of incredible data-driven assets. "
target: Standard Media Index
Standard Media Index is a leading source of advertising pricing and spend data. SMI accesses spend from the world's largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for its clients and agency partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2016 via BNC Analysis

Brunico Communications, purchased Marketing, CARD, and NLA from Rogers Media Inc.

synopsis: Brunico Communications announced that it has acquired certain assets relating to the marketing segment of Rogers Media‘s publication business, including Marketing, CARDonline (CARD) and the National List of Advertisers (NLA). Marketing is a magazine and conference for the advertising industry. CARD and NLA are databases for media buyers.
buyer: Brunico Communications
Brunico Communications is a business-to-business publishing and events company, serving the Canadian marketing and media community and the global entertainment industry. "
seller parent: Rogers Communications Inc.
seller: Rogers Media Inc.
Rogers Media's Marketing brand launched in 1908 and includes a quarterly magazine, online daily news and annual conferences and events for the advertising industry. CARD and NLA are databases designed to help media agencies and advertisers make informed media buying decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/5/2013 via BusinessWire

Clarion Capital Partners, LLC, acquired SQAD, Inc.

synopsis: SQAD, the largest independent source in the US for TV, radio and digital cost analysis, announced that Clarion Capital Partners has completed an acquisition of the company. The partnership will allow SQAD to grow through refinement of existing products and an investment in data driven product development across new and existing verticals.
buyer: Clarion Capital Partners, LLC
Clarion Capital Partners, LLC is a private equity investment firm which seeks to make primarily control private equity investments in a diversified portfolio of middle-market companies. The firm focuses in industries such as Business, Healthcare, Financial, Consumer Products, Retail, and Media. "
target: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV. SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/22/2022 via PR Newswire

R3, acquired Adbrands.net

synopsis: R3, a global independent marketing consultancy, has acquired UK-based Adbrands.net, an advertising intelligence platform. Adbrands' Agency and Advertiser profiles highlight sales, revenue, positioning against key competitors, and reports events that might have impact on overall marketing strategy and performance.
buyer: R3
R3 is a leading global, regional, and local consultancy group focused on improving the effectiveness and efficiency of marketers and their agencies. R3 enables its clients to achieve a competitive edge and a better return on investment from agencies, media and marketing spend. "
target: Adbrands.net
Adbrands.net is an advertising intelligence platform based in the UK. Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for the world's leading brands and companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/20/2005 via BusinessWire

Millward Brown, acquired Dynamic Logic

synopsis: Millward Brown, a global leader and recognized authority in advertising, media, marketing communications and brand equity research, has acquired Dynamic Logic, a leading online research company that measures and analyzes marketing effectiveness.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: Dynamic Logic
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic's three main product areas are: AdIndex(R) to measure online advertising, CrossMedia Research(TM) for multimedia campaigns and MarketNorms(R), an advertising effectiveness database.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/29/2012 via BusinessWire

WhatRunsWhere, acquired Mobile Ad Spy

synopsis: WhatRunsWhere, a service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
buyer: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. "
target: Mobile Ad Spy
Mobile Ad Spy enables ad agencies and advertisers to track competitors’ online ad campaigns in the mobile market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/20/2021 via BusinessWire

Kochava, acquired DigiCenter, LLC

synopsis: Kochava has acquired DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. Through the acquisition, the Kochava Collective will further bolster its owned data footprint from FreeAppAnalytics with identity data elements from DigiCenter.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: DigiCenter, LLC
DigiCenter is a provider of identity and cross-device graph data for marketers, publishers, and advertisers. Their solutions and products connect people, data, and devices across the digital and physical world, allowing consumers to safely connect with the brands and products they love.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2017 via PR Newswire

Kochava, acquired MobileRQ

synopsis: Kochava, the industry leader providing holistic measurement solutions for connected devices, announced the acquisition of MobileRQ, a company that helps enterprise brands drive loyalty and revenue by creating relevant and engaging mobile experiences for their customers.
buyer: Kochava
Kochava provides holistic and unbiased app measurement for precise, real-time visualization of performance from ad impression through user lifetime value. They are based in Sandpoint, ID. "
target: MobileRQ
MobileRQ helps enterprise brands drive loyalty and revenue by creating relevant and engaging mobile experiences for their customers. They are based in Portland, OR.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/27/2015 via BusinessWire

Kochava, acquired InferSystems Corporation

synopsis: Kochava announced the acquisition of InferSystems, a predictive analytics software company already successfully serving the mobile advertising market. Through its acquisition of InferSystems, Kochava is ushering in a new era of transparency and data-driven efficiency for mobile advertisers.
buyer: Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting. "
target: InferSystems Corporation
InferSystems is an automated predictive analytics software company. The Infer Engine™, can be deployed behind a firewall in a client's data center or cloud, as a service, or on a desktop and deliver unique insights into behaviour and activities while protecting clients’ data integrity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/1/2022 via BusinessWire

Airship, acquired Gummicube

synopsis: Mobile app experience company Airship announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the world’s #1 provider in helping more top 10 apps across categories succeed than any other company.
buyer: Airship
Airship's Customer Engagement Platform gives brands user-level data, engagement channels, AI orchestration, and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards, and more to customers at the right moment. "
target: Gummicube
Gummicube™ is a leader in providing Big Data Analytics for the App Stores, which is used for App Store Optimization, Mobile Marketing and Market Analysis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/10/2021 via BNC Analysis

SimilarWeb, acquired Embee Mobile, Inc.

synopsis: Similarweb, a Tel Aviv, Israel-based digital intelligence company, acquired Embee Mobile, a San Francisco-based mobile insights provider and market leader in mobile audience analytics, consumer panels, and mobile sampling.
buyer: SimilarWeb (NYSE:SMWB:$137.67)
As a trusted platform for understanding online behavior, millions of people rely on Similarweb insights to strengthen their knowledge of the digital world. Similarweb empowers anyone to make smarter decisions by understanding why things happen across the digital ecosystem. "
target: Embee Mobile, Inc.
Embee Mobile is a San Francisco-based mobile insights provider and market leader in mobile audience analytics, consumer panels, and mobile sampling. The company provides end-to-end research panel recruitment, measurement, rewards, and retention all within a single application.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/7/2021 via Company Press Release

CM Telecom, acquired TraceDock B.V.

synopsis: CM.com, the global leader in Conversational Commerce, has acquired TraceDock, a privacy-friendly first-party data collection service headquartered in the Netherlands. With the strategic acquisition, CM.com will enrich its Mobile Marketing Cloud, allowing companies to achieve personalized communication with their customers.
buyer: CM Telecom (ENXTAM:CMCOM:$259.55)
CM.com is a global leader in cloud software for conversational commerce that enables businesses to deliver a superior customer experience. CM's communications and payments platform enables marketing, sales, and customer support to automate engagement with customers across multiple mobile channels. "
target: TraceDock B.V.
Netherlands-based TraceDock is a first-party data collection service, allowing companies to attribute all transactions to the proper channels and campaigns while preserving the consumers’ privacy. Its software lets companies collect first-party data from visitors, even without cookies if necessary.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2020 via BusinessWire

Upland Software, acquired Localytics

synopsis: Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired Localytics, a leading provider of mobile app personalization and analytics solutions. Localytics give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts.
buyer: Upland Software (UPLD:$302.02)
Upland Software is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. "
target: Localytics
Localytics is a leading mobile engagement platform. They give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. They use all the data surrounding users to deliver highly targeted and personalized engagement campaigns.
price ($mm)
$68
rev ($mm)
$20
EBITDA ($mm)
EV / rev
3.4x
EV / EBITDA
announced 6/12/2019 via BusinessWire

TapHeaven will be merged with Target Circle,

synopsis: Norway-based Target Circle, an ad technology company for the performance industry, and TapHeaven will merge to offer mobile marketers the first User Agent automation platform. TapHeaven provides user acquisition technology that enables marketers to manage data-driven insights, guidance, automation, control, and performance.
buyer: Target Circle
Target Circle is an ad technology company for the performance industry. Headquartered in Norway, Target Circle leads the field in delivering quality fraud-free ad traffic across its aggregated marketplace of more than 450 ad channels, eliminating wasted time and ad spend for their customers. "
target: TapHeaven
TapHeaven provides user acquisition technology that enables marketers to manage insights, guidance, automation, control, and performance. Its user acquisition platform, UA Command Center, helps customers grapple with wasted ad spend, heavy resource requirements, slow and manual execution, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BNC Analysis

Branch Metrics, purchased Attribution Analytics Business from Tune, Inc.

synopsis: Branch, a leading cross-platform linking and attribution platform, has acquired TUNE's Attribution Analytics business. TUNE is a provider of SaaS solutions for mobile marketing. Their Attribution Analytics platform helps companies improve their user acquisition and retention across apps and web by providing the data they need to get ahead.
buyer: Branch Metrics
Branch is a leading cross-platform linking and attribution platform that unifies user experience and measurement across different devices, platforms, and channels. Branch powers deep links that point back to apps for shares, invites, referrals, and more. "
seller: Tune, Inc.
TUNE's Attribution Analytics platform helps companies improve their user acquisition and retention across apps and web by providing the data they need to get ahead. TUNE is a provider of enterprise SaaS solutions for mobile marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/11/2017 via BNC Analysis

The Weather Network, acquired Addictive Mobility

synopsis: Continuing its transformation to an Information Networks and Data Solutions business, Pelmorex Corp., operator of The Weather Network, MétéoMédia, Eltiempo.es and Clima brands, announced the acquisition of Addictive Mobility, Canada's largest mobile-first data management and media buying platform.
buyer: The Weather Network
Pelmorex Media Inc. blends science, technology and creativity to produce leading multi-platform weather and traveler information services. Flagship brands include The Weather Network and MétéoMédia, Canada's most popular weather and information websites and applications. "
target: Addictive Mobility
Addictive Mobility is a Canada-based mobile advertising technology company that works with many Fortune 500 brands. The company’s vision is to solve the marketing challenges of tomorrow’s CMOs by building the world’s most agile technology platform that is holistic, efficient, and transparent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2017 via PR Newswire

Apsalar Inc merged with Singular,

synopsis: Singular, the global leader in unified marketing analytics, announced the completion of its merger of Apsalar, a pioneer in mobile app attribution and audience management, into the Singular platform.
buyer: Singular
Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data, giving them the most vital insights they need to drive ROI. "
target: Apsalar Inc
Apsalar provides mobile measurement & user intelligence solutions for enterprise marketers, allowing them to effectively measure mobile marketing efforts and lifetime value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/5/2014 via BNC Analysis

HasOffers, acquired MobileDevHQ

synopsis: Attribution analytics company Tune has acquired MobileDevHQ, which provides companies with analytics for their inbound app marketing. MobileDevHQ works as a Software-as-a-Service solution for mobile marketers, enabling them to measure app store visibility, search rankings and competitive intelligence.
buyer: HasOffers
HasOffers is an affiliate tracking software that allows online businesses to track and manage their own affiliate programs. In other words, its technology enables online businesses to pay affiliates/publishers for real sales, leads and/or any other user engagement. "
target: MobileDevHQ
MobileDevHQ provides companies with analytics for their inbound app marketing. It works as a Software-as-a-Service solution for mobile marketers, enabling them to measure app store visibility, search rankings and competitive intelligence.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/20/2020 via PR Web

Perseus Group, acquired Tune, Inc.

synopsis: TUNE, a partner marketing platform, was acquired into the Perseus operating group of Constellation Software. The addition of TUNE, along with previous acquisitions, allows Perseus to offer the largest source of software for performance marketing professionals and networks, worldwide.
buyer parent: Constellation Software, Inc.
buyer: Perseus Group
The Perseus Group is an operating group of Constellation Software Inc. Perseus acquires and invests in software businesses that are committed to providing long-term solutions and life-long partnerships to customers. "
target: Tune, Inc.
TUNE builds technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs for Advertisers and Networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/15/2021 via GlobeNewswire

uberall GmbH, will acquire MomentFeed

synopsis: Uberall, a global leader in ‘Near Me’ Marketing SaaS solutions, is to acquire, the leading Proximity Search Optimization platform trusted by many of the largest multi-location brands in the restaurant, retail, automotive, hospitality, and financial services industries.
buyer: uberall GmbH
Uberall helps companies gain greater control over their online presence and reputation with software solutions to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. "
target: MomentFeed
MomentFeed is the leading Proximity Search Optimization platform trusted by many of the largest multi-location brands in the restaurant, retail, automotive, hospitality, and financial services industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2021 via Company Press Release

Kalibrate Technologies plc, acquired Intalytics

synopsis: UK-based Kalibrate has acquired Intalytics, a leader in location-based predictive analytics. The acquisition will add a suite of new products and solutions to Kalibrate, including SiteIntel (proprietary web-based location analysis platform), custom analytics & predictive models for real estate and marketing, data offerings, and consulting services.
buyer parent: Hanover Investors Management LLP
buyer: Kalibrate Technologies plc (:$33.04)
Kalibrate is a UK-based fuel pricing specialist. Kalibrate’s decision-making software empowers fuel and convenience retailers across the globe with the market intelligence, micro-local data, and precision pricing and planning tools they need to gain real competitive advantage. "
target: Intalytics
Intalytics is a provider of world-class predictive analytics tools and technologies. Intalytics leverages cutting-edge modeling techniques, third-party datasets, and web-based analytical tools through its SiteIntel platform to deliver accurate and actionable real estate and marketing solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/14/2018 via PR Newswire

Pareteum Corporation, will acquire iPass, Inc.

synopsis: Pareteum Corporation, a leading provider of mobile networking software and services, will acquire iPass, Inc., a leading provider of global mobile connectivity solutions. iPass's technology enables wireless users to automatically transition between Wi-Fi and cellular so they can stay connected to work and life.
buyer: Pareteum Corporation (TEUM:$32.44)
Pareteum Corporation is a leading provider of mobile networking software and services. Pareteum empowers Mobile Virtual Network Operators (MVNOs) and Mobile Network Operators (MNOs) by providing a patented cloud based mobile communications infrastructure, operating software and managed services. "
target: iPass, Inc. (IPAS:$44.48)
iPass is a leading provider of global mobile connectivity solutions. iPass's technology enables wireless users to automatically transition between Wi-Fi and cellular so they can stay connected to work and life. Their technology also lets businesses gather rich insights based on customer location.
price ($mm)[EV]
$22 [$24]
rev ($mm)
$44
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 9/12/2022 via BusinessWire

Zynga, Inc., acquired Storemaven

synopsis: Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. and a global leader in interactive entertainment, announced it has completed the acquisition of Storemaven, a world leader in mobile growth and App Store Optimization (ASO) technologies.
buyer parent: Take-Two Interactive Software, Inc.
buyer: Zynga, Inc. (ZNGA:$2,721.00)
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. "
target: Storemaven
Storemaven creates industry-first mobile growth and App Store Optimization (ASO) technologies, which transformed how top mobile companies and game developers optimize creatives, conduct growth experiments, and measure performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2022 via BNC Analysis

Magic Software Enterprises Ltd., acquired Appush

synopsis: Magic Software Enterprises, a global provider of application development and business process integration software solutions, has acquired Appush, the world’s most advanced games advertising platform. Appush enables enables businesses to connect with gamers via ad placements, and developers to serve the right ad to the right user at the right time.
buyer parent: The Asseco Group
buyer: Magic Software Enterprises Ltd. (MGIC:$480.32)
Headquartered in Israel, Magic Software Enterprises is a global provider of powerful and versatile end-to-end, on-premises and cloud-based integration and low-code application development platforms. Magic enables its customers to seamlessly adopt new technologies and maximize business opportunities."
target: Appush
Appush is the world’s most advanced games advertising platform. Appush connects advertisers with the world's best mobile gaming publishers. Their platform enables enables businesses to connect with gamers via ad placements, and developers to serve the right ad to the right user at the right time.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/31/2019 via BNC Analysis

T-Mobile USA, Inc., acquired PushSpring

synopsis: T-Mobile, a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play, has acquired PushSpring, a company that makes mobile marketing easy, with self-service tools, actionable audience data, and integrations across the industry.
buyer parent: Deutsche Telekom
buyer: T-Mobile USA, Inc. (TMUS:$79,674.00)
T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play. Around the country, T-Mobile's Personal Coverage Check gives customers a clear picture of their local coverage. "
target: PushSpring
PushSpring makes mobile marketing easy, with self-service tools, actionable audience data, and integrations across the industry. PushSpring aggregates data about users and sorts them into audience profiles that publishers can target based on life stage, interests and the type of apps people use.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/17/2017 via BNC Analysis

Digital Virgo, acquired Addict Mobile

synopsis: Digital Virgo announced that it has acquired Addict Mobile, a company specialized in the acquisition of mobile traffic. Addict Mobile's flagship product is a platform dedicated to the optimization of advertising campaigns on mobile applications.
buyer: Digital Virgo
Founded in 1989, Digital Virgo provides a broad range of interactive mobile phone services, B2C for digital entertainment and B2B for internet audience monetization. With a global presence in 30 countries, Digital Virgo addresses a 1 billion users market. "
target: Addict Mobile
Addict Mobile is a research-driven startup dedicated to mobile advertising technologies and services. They are a small dedicated team based in Paris committed to bringing a revolution in mobile marketing worldwide through innovation and technology.
price ($mm)
rev ($mm)
$14
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/10/2015 via BNC Analysis

SimilarWeb, acquired Quettra

synopsis: Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analytics and measurement tools founded by Ankit Jain, the former head of search and discovery in the Google Play store. The whole Quettra team is joining SimilarWeb as part of the acquisition.
buyer: SimilarWeb (NYSE:SMWB:$137.67)
SimilarWeb is the global leader in Web Measurement & Online Competitive Intelligence. Using the largest international online panel, SimilarWeb provides website analytics tools which unlock the traffic statistics for any website. "
target: Quettra
Quettra is a mobile intelligence company focusing on personalizing mobile experiences and monetization by understanding users' interactions with their phone from a very deep operating system level view.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

WPP Group, plc, acquired Medialets

synopsis: WPP, a leader in the application of technology to marketing, announces that it has acquired Medialets Inc., creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns.
buyer: WPP Group, plc (WPP:$12,801.10)
WPP is the world leader in marketing communications services. They are made up of leading companies in: Advertising; Media Investment Management; Data Investment Management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; and more. "
target: Medialets
Medialets is the most advanced media measurement company in mobile advertising. Servo™, Medialets’ core product, is an ad server developed from the ground up for device-based campaigns, so the world’s top marketers can measure complete mobile ROI, tracking all conversions across all user sessions.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/12/2014 via PR Newswire

HERE, will acquire Medio Systems, Inc.

synopsis: HERE, a leader in navigation, mapping and location experiences, announced plans to acquire Medio Systems Inc., a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics.
buyer parent: Nokia Corporation
buyer: HERE
HERE, a Nokia company, is a leader in mapping and location intelligence. They combine highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices – from smartphones and tablets to wearables and vehicles. "
target: Medio Systems, Inc.
Medio is the world’s largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers. The company currently tracks and analyzes over one billion events every day.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Thalamus, Inc.


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Thalamus, Inc.

Standard Media Index

WhatRunsWhere

Rogers Media Inc.

SQAD, Inc.

RedBooks

Adbrands.net

Dynamic Logic

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Thalamus, Inc.

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DigiCenter, LLC

Thalamus, Inc.

MobileRQ

InferSystems Corporation

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Gummicube

Embee Mobile, Inc.

TraceDock B.V.

Localytics

TapHeaven

Tune, Inc.

Addictive Mobility

Apsalar Inc

MobileDevHQ

Tune, Inc.

MomentFeed

Intalytics

iPass, Inc.

Storemaven

Appush

PushSpring

Addict Mobile

Quettra

Medialets

Medio Systems, Inc.

Geography
Matching Companies
Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
year
2020
rev ($mm)
$43.81
EBITDA ($mm)
$11.42
EBIT ($mm)
$9.79
Net Income ($mm)
$8.60
Employees
232
  • drill down
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Ticker: AIM:APPS
 
 
 
 
 
 
 
 
AppScatter
AppScatter
Based in the UK, AppScatter is a B2B SaaS platform that distributes, manages and monitors mobile apps across multiple app stores worldwide. Its centralized distribution and management platform integrates with the world’s top app stores serving thousands of app developers.
year
2018
rev ($mm)
$2.57
EBITDA ($mm)
EBIT ($mm)
($9.69)
Net Income ($mm)
Employees
30
  • drill down
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Ticker:
 
 
 
 
 
 
 
 
Mobiquity Technologies
Mobiquity Technologies
Mobiquity Technologies, Inc., is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising.
year
2018
rev ($mm)
$0.46
EBITDA ($mm)
($5.98)
EBIT ($mm)
($6.00)
Net Income ($mm)
Employees
10
  • drill down
  • watch
Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
  • drill down
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Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
  • drill down
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Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
  • drill down
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Ticker: AIM:VNET
 
 
 
 
 
 
 
 
Vianet Group plc
Vianet Group plc
Vianet Group is a leading provider of actionable management information and business insight created through combining data from their smart Internet of Things ('IOT') solutions and external information sources.
year
2017
rev ($mm)
$18.85
EBITDA ($mm)
$3.66
EBIT ($mm)
$3.19
Net Income ($mm)
$1.49
Employees
159
  • drill down
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Ticker: OTCPK:BZWR
 
 
 
 
 
 
 
 
Business Warrior
Business Warrior
Business Warrior is an open source technology company that helps small businesses to enhance their brand. Business Warrior provides a data driven marketing solution that collects multiple data points to provide a holistic view of a business's online reputation, listings, search results and more.
year
2021
rev ($mm)
$0.39
EBITDA ($mm)
($0.58)
EBIT ($mm)
($0.63)
Net Income ($mm)
Employees
12
  • drill down
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Ticker: NYSE:SMWB
 
 
 
 
 
 
 
 
SimilarWeb
SimilarWeb
As a trusted platform for understanding online behavior, millions of people rely on Similarweb insights to strengthen their knowledge of the digital world. Similarweb empowers anyone to make smarter decisions by understanding why things happen across the digital ecosystem.
year
2021
rev ($mm)
$137.67
EBITDA ($mm)
($62.94)
EBIT ($mm)
($66.11)
Net Income ($mm)
Employees
926
  • drill down
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Ticker: TSXV:SBIO
 
 
 
 
 
 
 
 
Sabio Holdings Inc.
Sabio Holdings Inc.
Sabio Holdings Inc. is a leading provider of Streaming TV analytics, distribution, and monetization solutions validated by performance.
year
2021
rev ($mm)
$24.22
EBITDA ($mm)
$1.25
EBIT ($mm)
$0.34
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: AIM:GBO
 
 
 
 
 
 
 
 
Globo Plc
The Globo Group has established itself as one of the market leaders in the Greek ICT market. It provides e-business and telecom software products and related services to the private and governmental sectors in Greece as well as developing and operating broadband wired and wireless networks.
year
2013
rev ($mm)
$97.49
EBITDA ($mm)
$43.39
EBIT ($mm)
$35.60
Net Income ($mm)
$34.53
Employees
165
  • drill down
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Ticker: IS
 
 
 
 
 
 
 
 
ironSource
ironSource
Israel-based ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and more.
year
2021
rev ($mm)
$553.47
EBITDA ($mm)
$93.35
EBIT ($mm)
$85.27
Net Income ($mm)
$59.82
Employees
995
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Ticker:
 
 
 
 
 
 
 
 
Meltwater
Meltwater
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside.
year
2020
rev ($mm)
$359.79
EBITDA ($mm)
$9.11
EBIT ($mm)
($4.34)
Net Income ($mm)
Employees
1871
  • drill down
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Ticker:
 
 
 
 
 
 
 
 
Zeta Global
Zeta Global
Zeta Global Holdings Corp. is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently.
year
2021
rev ($mm)
$458.34
EBITDA ($mm)
($198.60)
EBIT ($mm)
($244.53)
Net Income ($mm)
Employees
1434
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2021
rev ($mm)
$307.70
EBITDA ($mm)
($9.00)
EBIT ($mm)
($12.89)
Net Income ($mm)
Employees
1192
  • drill down
  • watch