Like CBWG Media Group LLC

announced 12/10/2020 via BusinessWire

XLMedia plc, will acquire CBWG Media Group LLC

synopsis: XLMedia, a leading global digital performance publisher, announces the acquisition of sports gaming and sports betting business CBWG Media. CBWG is a highly successful digital media publishing group based in the U.S. northeast producing in-depth, quality online content, focused on professional and college sports, sports gaming and sports betting.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers. "
target: CBWG Media Group LLC
Jointly owned by CB Sports and Warwick Gaming, CBWG Media Group LLC owns and operates the popular sports websites CrossingBroad.com and EliteSportsNY.com, and sports betting and gaming focused sites PASportsbooks.com, BetNewJersey.com, ActionRush.com, and PromoCodeKings.com.
price ($mm)
$16
rev ($mm)
$5
EBITDA ($mm)
$3
EV / rev
5.4x
EV / EBITDA
9.3x
closed 6/29/2018 via GlobeNewswire

Better Collective A/S, acquired Bola Webinformation GmbH

synopsis: Better Collective, the leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has acquired Bola Webinformation GmbH. Bola Webinformation owns strong brands focused on sports betting, including the flagship product Wettbasis.com, a leading affiliate website in the German sports betting market.
buyer: Better Collective A/S (OM:BETCO:$192.22)
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Their portfolio includes more than 2,000+ websites and products. "
target: Bola Webinformation GmbH
Bola Webinformation GmbH owns strong brands focused on sports betting, including the flagship product Wettbasis.com, which is the leading affiliate website in the German sports betting market. They are involved in all sectors of online marketing for the sports, sports betting and games industries.
price ($mm)
$42
rev ($mm)
$11
EBITDA ($mm)
$8
EV / rev
4.0x
EV / EBITDA
5.6x
closed 2/16/2022 via Company Press Release

Entain plc, acquired Avid Gaming

synopsis: Entain plc, the leading global sports betting, gaming and interactive entertainment operator, announced that it has acquired Avid Gaming, which owns Sports Interaction, Canada’s leading online sports betting brand. It is headquartered in Jersey (Channel Islands), with offices in the Mohawk Territory of Kahnawà:ke and Ireland.
buyer: Entain plc (LSE:GVC:$5,113.34)
Entain plc is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. "
target: Avid Gaming
Avid Gaming is headquartered in Jersey with offices in Kahnawà:ke (MCK) and Ireland. The company is the exclusive supplier of the Sports Interaction trademark and gaming products and services to Mohawk Online, a socioeconomic initiative wholly-owned and governed by the Mohawk Council of Kahnawà:ke.
price ($mm)
$237
rev ($mm)
$60
EBITDA ($mm)
$14
EV / rev
4.0x
EV / EBITDA
16.7x
closed 1/5/2022 via GlobeNewswire

SharpLink, acquired FourCubed LLC

synopsis: SharpLink Gaming Ltd., a pioneer of game-changing technological solutions, has acquired certain assets of FourCubed, including FourCubed’s iGaming and affiliate marketing network focused on delivering quality traffic and player acquisitions, retention and conversions to iGaming operator partners worldwide.
buyer: SharpLink (SBET:$2.28)
SharpLink is a leading online technology company that connects sports fans, leagues, and sports websites to relevant and timely sports betting content. SharpLink uses proprietary, intelligent, online technology to convert sports fans into sports bettors for licensed, online sportsbook operators. "
target: FourCubed LLC
FourCubed is a top leader in the Online Gaming Internet Marketing Industry. Their staff of industry veterans shapes interactive marketing solutions to drive traffic to online gaming operators. Their website portfolio has top industry brands that deliver quality traffic to their operator partners.
price ($mm)
$8.15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/30/2018 via PR Newswire

USBets, acquired Sports Handle

synopsis: USBets, the premier destination and authority on U.S. gambling news and analysis, has acquired Sports Handle, an elite sports betting industry news site. Sports Handle provides high-quality coverage of the U.S. sports betting industry and state and federal regulation, offering reporting from experienced journalists, original features, and more.
buyer: USBets
USBets is an independent media outlet that covers the U.S. gambling industry. The site covers all types of legal gambling in the United States and caters to gambling enthusiasts and industry followers all around the world. USBets provides in-depth news coverage, product and site reviews, and more. "
target: Sports Handle
Sports Handle is an elite sports betting industry news site. Sports Handle provides high-quality coverage of the U.S. sports betting industry and state and federal regulation, offering reporting from experienced journalists, original features, consumer-facing and social-minded content, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/28/2018 via BNC Analysis

Catena Media, acquired ASAP Italia S.r.l.

synopsis: Stockholm-listed Catena Media has acquired Italian gaming affiliate ASAP ITALIA. ASAP ITALIA operates successful brands such as Superscommesse.it - leading odds comparison website in Italy, and Bettingrunner.com, the international marketplace for betting enthusiasts.
buyer: Catena Media (OM:CTM:$128.97)
Catena Media provides companies with high-quality online lead generation. Through strong organic growth and strategic acquisitions, Catena Media has established a leading market position with approximately 300 employees in the US, Australia, Japan, Serbia, UK, Sweden and Malta. "
target: ASAP Italia S.r.l.
ASAP ITALIA is an Italian gaming affiliate that has launched Sportito.co.uk, the Daily fantasy Sports platform. ASAP ITALIA operates successful brands such as Superscommesse.it - leading odds comparison website in Italy, and Bettingrunner.com, the international marketplace for betting enthusiasts.
price ($mm)
$19
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/17/2018 via BNC Analysis

XLMedia plc, will purchase Finnish gambling-related informational websites from Good Game Ltd

synopsis: XLMedia, a provider of digital performance marketing, is pleased to announce that it has agreed to acquire a number of leading Finnish gambling related informational websites from Good Game Ltd (the "Acquisition"). The Acquisition comprises a leading network of gambling related websites focused on web & mobile traffic, specialising in casino games.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia provides of digital marketing services. They use proprietary tools and methodologies to generate high value traffic for customers, in return for a revenue share, fixed fees or a hybrid of both. They operate across a number of verticals with specific expertise in the online gaming sector. "
seller: Good Game Ltd
Good Game Ltd’s Finnish gambling-related informational websites are focused on web and mobile traffic, specialising in casino games. The websites provide visitors with reviews of online casino websites, comparison of promotions offered by different brands and information on payment solutions.
price ($mm)
$8.49
rev ($mm)
$2
EBITDA ($mm)
EV / rev
9.0x
EV / EBITDA
announced 6/20/2016 via Company Press Release

Catena Media, will acquire Spelbloggare.se

synopsis: Catena Media acquires all affiliate related assets from the Swedish sportsbook affiliate Spelbloggare.se and the underlying technology. Together with the acquisition and their own newly launched sportsbook affiliate product in the UK, Catena Media enters the very large sportsbook segment – a new vertical for the company.
buyer: Catena Media (OM:CTM:$128.97)
Catena Media is the world’s leading online casino affiliate operator. As such Catena delivers over 10,000 new customers to the online casinos they work with and who advertise on their international network of web sites, spanning from Scandinavia to the UK and down to Italy. "
target: Spelbloggare.se
Spelbloggare.se is one of Sweden's largest sportsbook affiliates. They combine their own betting tips and games analysis with the latest tips from selected experts on other betting sites, providing a one-stop website for sports betting.
price ($mm)
$2.81
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/29/2015 via BNC Analysis

Cherry AB, acquired Game Lounge Limited

synopsis: Swedish gaming operator Cherry has acquired a 51 per cent stake in affiliate marketing business Game Lounge as it looks to drive additional traffic to its iGaming brands. Game Lounge Limited is a Malta based company working within the I-gaming business.
buyer: Cherry AB (OM:CHER B:$261.98)
Cherry is a Swedish gaming company established in 1963 specialized in online casinos and online lotteries and games development, through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden. "
target: Game Lounge Limited
Game Lounge Limited is a Malta based company working within the I-gaming business. They are today focusing on the Scandinavian market targeting Finland, Sweden and Norway.
price ($mm)
$1.62*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/5/2021 via BusinessWire

Penn National Gaming, Inc., will acquire TheScore

synopsis: Penn National Gaming is to acquire theScore, a leading digital media and sports betting and technology company. Their media app theScore is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players.
buyer: Penn National Gaming, Inc. (PENN:$4,977.80)
Penn National Gaming, Inc. is an American operator of casinos and racetracks, based in Wyomissing, Pennsylvania. It operates 44 facilities in the United States and Canada, many of them under the Hollywood Casino brand. The company also controls a 36% stake in Barstool Sports. "
target: TheScore (TSXV:SCR:$18.38)
theScore empowers millions of sports fans through its digital media and sports betting products. Its media app theScore is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players.
price ($mm)[EV]
$2,000 [$1,828]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
95.9x
EV / EBITDA
closed 4/25/2018 via BNC Analysis

Catena Media, acquired GG.co.uk

synopsis: Catena Media, the Malta-based financial lead generators, has acquired GG.co.uk, a website in the UK for people who love horse racing. GG.co.uk provides all of the best horse racing news, information and entertainment. They offer racecards for every race meeting in the UK & Ireland, daily tips for every race, live odds from bookmakers, and more.
buyer: Catena Media (OM:CTM:$128.97)
Catena Media provides companies with high quality online lead generation. Through strong organic growth and strategic acquisitions, Catena Media has since 2012 established a leading market position with approximately 300 employees in the US, Australia, Japan, Serbia, UK, Sweden and Malta (HQ). "
target: GG.co.uk
GG.co.uk is a website in the UK for people who love horse racing. GG.co.uk provides all of the best horse racing news, information and entertainment. They offer racecards for every professional race meeting in the UK & Ireland, daily tips for every race, live odds from bookmakers, and more.
price ($mm)
$2.79
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2009 via BusinessWire

Betfair Group, Ltd., acquired TVG Network

synopsis: BETFAIR Group Ltd, the premier e-gaming business, and Macrovision Solutions Corporation, a digital entertainment technology leader, announced that Betfair has completed its acquisition of the TV Games Network (TVG) from Macrovision for $50 million in cash consideration.
buyer: Betfair Group, Ltd.
Home to the world's biggest online betting community, Betfair is striving to become the pre-eminent betting platform for the internet. Betfair has grown into a multi-billion dollar business with an established portfolio of online gaming products comprising of poker, casino and games. "
target parent: Macrovision Solutions Corporation
target: TVG Network
TVG, the official TV and Interactive Wagering partner of the National Thoroughbred Racing Association (NTRA), is among the most widely-distributed horseracing networks in the world and is also a leading provider of advance deposit wagering services in the US.
price ($mm)
$51
rev ($mm)
$38
EBITDA ($mm)
EV / rev
1.3x
EV / EBITDA
closed 4/7/2021 via BNC Analysis

India Poker News, acquired Pokershots

synopsis: India Poker News, an Indian poker news website, has acquired Pokershots, a leading online news portal in India focused on poker. Pokershots delivers the latest poker news, interviews, and updates with the best poker deals and contests. They provide one-click access to all current and upcoming poker tournaments from around the world.
buyer parent: Baazi Games
buyer: India Poker News
India Poker News is an Indian poker news website. India Poker News provides the latest and most trending news from across the world of poker, sports and lifestyle. They cover big international events, recent developments in the domestic circuit, and scheduled events across the globe. "
target: Pokershots
Pokershots is a leading online news portal in India focused on poker. Pokershots delivers the latest poker news, interviews, and updates with the best poker deals and contests. They provide one-click access to all current and upcoming poker tournaments from around the world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/10/2020 via BusinessWire

XLMedia plc, will acquire CBWG Media Group LLC

synopsis: XLMedia, a leading global digital performance publisher, announces the acquisition of sports gaming and sports betting business CBWG Media. CBWG is a highly successful digital media publishing group based in the U.S. northeast producing in-depth, quality online content, focused on professional and college sports, sports gaming and sports betting.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers. "
target: CBWG Media Group LLC
Jointly owned by CB Sports and Warwick Gaming, CBWG Media Group LLC owns and operates the popular sports websites CrossingBroad.com and EliteSportsNY.com, and sports betting and gaming focused sites PASportsbooks.com, BetNewJersey.com, ActionRush.com, and PromoCodeKings.com.
price ($mm)
$16
rev ($mm)
$5
EBITDA ($mm)
$3
EV / rev
5.4x
EV / EBITDA
9.3x
closed 9/23/2021 via BNC Analysis

XLMedia plc, acquired Blueclaw

synopsis: XLMedia, a leading global digital performance publisher, has acquired Blueclaw, a digital marketing agency in the UK. Blueclaw delivers a wide range of integrated services to drive web traffic for their clients. They offer services for SEO, PPC management, content marketing, digital PR, and conversion rate optimisation.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers. "
target: Blueclaw
Blueclaw is a digital marketing agency in the UK. Blueclaw delivers a wide range of integrated services to drive web traffic for their clients. They offer services for SEO, PPC management, content marketing, digital PR, and conversion rate optimisation.
price ($mm)
$1.65
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/18/2021 via BNC Analysis

XLMedia plc, will acquire Sports Betting Dime

synopsis: XLMedia PLC, a leading global digital performance publisher, will acquire the business and assets of Sports Betting Dime (SBD), a leading sports betting brand with a national website, sportsbettingdime.com, and two mobile apps. The acquisition of SBD, alongside XLMedia's existing US sports betting asset, provides scale at local and national levels.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers. "
target: Sports Betting Dime
Sports Betting Dime (SBD) is a leading US affiliate sports betting brand with a national website, sportsbettingdime.com, and two mobile apps. SBD covers everything from the latest betting odds, trends, reports, futures trackers, and analysis, as well as cutting-edge betting guides.
price ($mm)
$26
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/10/2020 via BusinessWire

XLMedia plc, will acquire CBWG Media Group LLC

synopsis: XLMedia, a leading global digital performance publisher, announces the acquisition of sports gaming and sports betting business CBWG Media. CBWG is a highly successful digital media publishing group based in the U.S. northeast producing in-depth, quality online content, focused on professional and college sports, sports gaming and sports betting.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers. "
target: CBWG Media Group LLC
Jointly owned by CB Sports and Warwick Gaming, CBWG Media Group LLC owns and operates the popular sports websites CrossingBroad.com and EliteSportsNY.com, and sports betting and gaming focused sites PASportsbooks.com, BetNewJersey.com, ActionRush.com, and PromoCodeKings.com.
price ($mm)
$16
rev ($mm)
$5
EBITDA ($mm)
$3
EV / rev
5.4x
EV / EBITDA
9.3x
closed 8/8/2019 via BusinessWire

Edge226, purchased Webpals Mobile from Webpals Group

synopsis: Edge226 announces the acquisition of Webpals Mobile (from Webpals Holdings) to affirm its strength in the app-install market while increasing focus and scale through social channels. Webpals Mobile is a Google App preferred creative partner and a marketing partner of Facebook and focuses on driving high-intent users for social gaming applications.
buyer parent: PLYmedia
buyer: Edge226
Edge 226 is an innovative provider of data-driven ad-tech solutions, focused on providing its clients with smart tools for quality and transparent user acquisition. Peak Performance-Based DSP (demand-side platform), is their leading product enabling programmatic buying for both video & display. "
seller parent: XLMedia plc
seller: Webpals Group
Webpals Mobile, formerly known as DAU-UP ClicksMob, is a Google App preferred creative partner and a marketing partner of Facebook, that focuses on driving high-intent users for social gaming applications and premium performance advertisers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/25/2018 via BNC Analysis

XLMedia plc, will acquire InvestorJunkie

synopsis: XLMedia, a provider of digital performance marketing, will acquire InvestorJunkie, a leading personal finance website that provides information and reviews of various investment channels and financial products. InvestorJunkie provides tool recommendations and articles to educate readers on how to better manage their finances.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia provides of digital marketing services. They use proprietary tools and methodologies to generate high value traffic for customers, in return for a revenue share, fixed fees or a hybrid of both. They operate across a number of verticals with specific expertise in the online gaming sector. "
target: InvestorJunkie
InvestorJunkie is a personal finance website that provides information and reviews of investment channels and financial products. They provide tool recommendations and articles that break down investing, budgeting, and personal finance to educate readers on how to better manage their finances.
price ($mm)
$5.80
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/17/2018 via BNC Analysis

XLMedia plc, will purchase Finnish gambling-related informational websites from Good Game Ltd

synopsis: XLMedia, a provider of digital performance marketing, is pleased to announce that it has agreed to acquire a number of leading Finnish gambling related informational websites from Good Game Ltd (the "Acquisition"). The Acquisition comprises a leading network of gambling related websites focused on web & mobile traffic, specialising in casino games.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia provides of digital marketing services. They use proprietary tools and methodologies to generate high value traffic for customers, in return for a revenue share, fixed fees or a hybrid of both. They operate across a number of verticals with specific expertise in the online gaming sector. "
seller: Good Game Ltd
Good Game Ltd’s Finnish gambling-related informational websites are focused on web and mobile traffic, specialising in casino games. The websites provide visitors with reviews of online casino websites, comparison of promotions offered by different brands and information on payment solutions.
price ($mm)
$8.49
rev ($mm)
$2
EBITDA ($mm)
EV / rev
9.0x
EV / EBITDA
closed 8/14/2017 via BusinessWire

XLMedia plc, acquired Money Under 30

synopsis: XLMedia (AIM:XLM), a leading provider of digital performance marketing, announced the acquisition of www.Moneyunder30.com (“MU30”), a US focused price comparison website for financial services, for a total consideration of US$7 million. The acquisition will be immediately earnings enhancing from completion.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia, based in the United Kingdom, is a leading provider of digital performance marketing. The Group uses proprietary tools and methodologies to generate high value traffic for their customers, in return for a revenue share, fixed fees or a hybrid of both. "
target: Money Under 30
Money Under 30 is a platform dedicated to helping young people meet their financial goals. Whether talking about investing, savings, or salary negotiations, Money Under 30 aims to provide advice for young people facing a difficult economic climate and a rapidly changing financial landscape.
price ($mm)
$7.00
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/28/2017 via BNC Analysis

XLMedia plc, will acquire Securethoughts.com

synopsis: XLMedia, a leading provider of performance marketing, is pleased to announce the acquisition of Securethoughts.com ("Securethoughts"), a leading US cyber security comparison website. The acquisition is expected to be immedietly earnings enhancing post its completion in the third quarter of 2017.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a leading provider of digital performance marketing. The Group uses proprietary tools and methodologies to generate high value traffic for their customers, in return for a revenue share, fixed fees or a hybrid of both. "
target: Securethoughts.com
Securethoughts.com ("Securethoughts"), a leading US cyber security comparison website. Securethoughts helps people protect their freedom by providing advice, guides and support that help everyday people protect their digital communications, actions and discussions.
price ($mm)
$2.00
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/7/2017 via BusinessWire

DAU-UP, will acquire ClicksMob

synopsis: XLMedia, a leading provider of digital performance marketing, via Dau-Up, the Group’s mobile marketing subsidiary, will acquire ClicksMob Inc, a mobile performance marketing platform. ClicksMob delivers performance-based user acquisition to leading apps across a number of verticals, including gaming, e-commerce, travel, entertainment and finance.
buyer parent: XLMedia plc
buyer: DAU-UP
Dau-Up is XLMedia’s mobile marketing subsidiary. DAU-UP is a Marketing Powerhouse for Gaming companies. At DAU-UP, an energetic group of people comes together everyday to deliver targeted, monetizable players to its clients. "
target: ClicksMob
ClicksMob Inc is a mobile performance marketing platform. ClicksMob delivers performance-based user acquisition to leading apps across a number of verticals, including gaming, e-commerce, travel, entertainment and finance.
price ($mm)
$5.10
rev ($mm)
$16
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
closed 1/3/2017 via BusinessWire

XLMedia plc, acquired GreedyRates

synopsis: XLMedia, a leading provider of digital performance marketing, is pleased to announce the acquisition of Greedyrates.ca, one of Canada’s leading credit card comparison websites. The acquisition will significantly enhance XLMedia’s presence in North America and is a further demonstration of XLMedia’s ability to diversify its revenue streams.
buyer: XLMedia plc (AIM:XLM:$59.34)
Founded in 2012, XLMedia is a market-leading provider of digital marketing services. They use proprietary tools and methodologies to generate high value traffic for their customers, in return for a revenue share, fixed fees or a hybrid of both. "
target: GreedyRates
GreedyRates.ca is an independent website dedicated to matching consumers to the best Canadian credit cards based on their spending habits. The company was founded in 2013 and is headquartered in Montreal, Quebec.
price ($mm)
$9.30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/16/2015 via BusinessWire

XLMedia plc, will acquire Marmar Media Ltd

synopsis: XLMedia, a leading provider of digital performance marketing services, announced that it has entered into an agreement to acquire a majority stake of 54% in Marmar Media Ltd, a performance media company for web and mobile. Marmar specialises in performance based marketing for a number of verticals including apps and software entertainment.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a market-leading provider of digital marketing services. The Group uses proprietary tools and methodologies to generate high value traffic for their customers, in return for a revenue share, fixed fees or a hybrid of both. "
target: Marmar Media Ltd
Marmar Media is a leading product-focused mobile and online user acquisition network for result based advertisers and app developers. Their proprietary technology is based on real time machine learning at big data scale.
price ($mm)
$5.36
rev ($mm)
$11
EBITDA ($mm)
$2
EV / rev
0.7x
EV / EBITDA
3.3x
closed 9/2/2014 via BusinessWire

XLMedia plc, acquired DAU-UP

synopsis: XLMedia plc, a leading provider of digital performance marketing services, is pleased to announce the acquisition of DAU-UP, a leading social and mobile gaming marketing company. DAU-UP is a Marketing Powerhouse for Gaming companies.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a market-leading provider of digital marketing services. The Group uses proprietary tools and methodologies to generate high value traffic for their customers, in return for a revenue share, fixed fees or a hybrid of both. "
target: DAU-UP
DAU-UP is a Marketing Powerhouse for Gaming companies. Working with leading game developers, they build powerfully strategic marketing campaigns that are tailor made to deliver on target players to their games.
price ($mm)
$12
rev ($mm)
$13
EBITDA ($mm)
EV / rev
1.5x
EV / EBITDA
announced 12/10/2020 via BusinessWire

XLMedia plc, will acquire CBWG Media Group LLC

synopsis: XLMedia, a leading global digital performance publisher, announces the acquisition of sports gaming and sports betting business CBWG Media. CBWG is a highly successful digital media publishing group based in the U.S. northeast producing in-depth, quality online content, focused on professional and college sports, sports gaming and sports betting.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers. "
target: CBWG Media Group LLC
Jointly owned by CB Sports and Warwick Gaming, CBWG Media Group LLC owns and operates the popular sports websites CrossingBroad.com and EliteSportsNY.com, and sports betting and gaming focused sites PASportsbooks.com, BetNewJersey.com, ActionRush.com, and PromoCodeKings.com.
price ($mm)
$16
rev ($mm)
$5
EBITDA ($mm)
$3
EV / rev
5.4x
EV / EBITDA
9.3x
closed 1/5/2022 via GlobeNewswire

SharpLink, acquired FourCubed LLC

synopsis: SharpLink Gaming Ltd., a pioneer of game-changing technological solutions, has acquired certain assets of FourCubed, including FourCubed’s iGaming and affiliate marketing network focused on delivering quality traffic and player acquisitions, retention and conversions to iGaming operator partners worldwide.
buyer: SharpLink (SBET:$2.28)
SharpLink is a leading online technology company that connects sports fans, leagues, and sports websites to relevant and timely sports betting content. SharpLink uses proprietary, intelligent, online technology to convert sports fans into sports bettors for licensed, online sportsbook operators. "
target: FourCubed LLC
FourCubed is a top leader in the Online Gaming Internet Marketing Industry. Their staff of industry veterans shapes interactive marketing solutions to drive traffic to online gaming operators. Their website portfolio has top industry brands that deliver quality traffic to their operator partners.
price ($mm)
$8.15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/17/2018 via BNC Analysis

XLMedia plc, will purchase Finnish gambling-related informational websites from Good Game Ltd

synopsis: XLMedia, a provider of digital performance marketing, is pleased to announce that it has agreed to acquire a number of leading Finnish gambling related informational websites from Good Game Ltd (the "Acquisition"). The Acquisition comprises a leading network of gambling related websites focused on web & mobile traffic, specialising in casino games.
buyer: XLMedia plc (AIM:XLM:$59.34)
XLMedia provides of digital marketing services. They use proprietary tools and methodologies to generate high value traffic for customers, in return for a revenue share, fixed fees or a hybrid of both. They operate across a number of verticals with specific expertise in the online gaming sector. "
seller: Good Game Ltd
Good Game Ltd’s Finnish gambling-related informational websites are focused on web and mobile traffic, specialising in casino games. The websites provide visitors with reviews of online casino websites, comparison of promotions offered by different brands and information on payment solutions.
price ($mm)
$8.49
rev ($mm)
$2
EBITDA ($mm)
EV / rev
9.0x
EV / EBITDA
closed 1/29/2015 via BNC Analysis

Cherry AB, acquired Game Lounge Limited

synopsis: Swedish gaming operator Cherry has acquired a 51 per cent stake in affiliate marketing business Game Lounge as it looks to drive additional traffic to its iGaming brands. Game Lounge Limited is a Malta based company working within the I-gaming business.
buyer: Cherry AB (OM:CHER B:$261.98)
Cherry is a Swedish gaming company established in 1963 specialized in online casinos and online lotteries and games development, through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden. "
target: Game Lounge Limited
Game Lounge Limited is a Malta based company working within the I-gaming business. They are today focusing on the Scandinavian market targeting Finland, Sweden and Norway.
price ($mm)
$1.62*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/29/2018 via GlobeNewswire

Better Collective A/S, acquired Bola Webinformation GmbH

synopsis: Better Collective, the leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has acquired Bola Webinformation GmbH. Bola Webinformation owns strong brands focused on sports betting, including the flagship product Wettbasis.com, a leading affiliate website in the German sports betting market.
buyer: Better Collective A/S (OM:BETCO:$192.22)
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Their portfolio includes more than 2,000+ websites and products. "
target: Bola Webinformation GmbH
Bola Webinformation GmbH owns strong brands focused on sports betting, including the flagship product Wettbasis.com, which is the leading affiliate website in the German sports betting market. They are involved in all sectors of online marketing for the sports, sports betting and games industries.
price ($mm)
$42
rev ($mm)
$11
EBITDA ($mm)
$8
EV / rev
4.0x
EV / EBITDA
5.6x
closed 2/16/2022 via Company Press Release

Entain plc, acquired Avid Gaming

synopsis: Entain plc, the leading global sports betting, gaming and interactive entertainment operator, announced that it has acquired Avid Gaming, which owns Sports Interaction, Canada’s leading online sports betting brand. It is headquartered in Jersey (Channel Islands), with offices in the Mohawk Territory of Kahnawà:ke and Ireland.
buyer: Entain plc (LSE:GVC:$5,113.34)
Entain plc is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. "
target: Avid Gaming
Avid Gaming is headquartered in Jersey with offices in Kahnawà:ke (MCK) and Ireland. The company is the exclusive supplier of the Sports Interaction trademark and gaming products and services to Mohawk Online, a socioeconomic initiative wholly-owned and governed by the Mohawk Council of Kahnawà:ke.
price ($mm)
$237
rev ($mm)
$60
EBITDA ($mm)
$14
EV / rev
4.0x
EV / EBITDA
16.7x
closed 4/7/2021 via BNC Analysis

India Poker News, acquired Pokershots

synopsis: India Poker News, an Indian poker news website, has acquired Pokershots, a leading online news portal in India focused on poker. Pokershots delivers the latest poker news, interviews, and updates with the best poker deals and contests. They provide one-click access to all current and upcoming poker tournaments from around the world.
buyer parent: Baazi Games
buyer: India Poker News
India Poker News is an Indian poker news website. India Poker News provides the latest and most trending news from across the world of poker, sports and lifestyle. They cover big international events, recent developments in the domestic circuit, and scheduled events across the globe. "
target: Pokershots
Pokershots is a leading online news portal in India focused on poker. Pokershots delivers the latest poker news, interviews, and updates with the best poker deals and contests. They provide one-click access to all current and upcoming poker tournaments from around the world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/30/2018 via PR Newswire

USBets, acquired Sports Handle

synopsis: USBets, the premier destination and authority on U.S. gambling news and analysis, has acquired Sports Handle, an elite sports betting industry news site. Sports Handle provides high-quality coverage of the U.S. sports betting industry and state and federal regulation, offering reporting from experienced journalists, original features, and more.
buyer: USBets
USBets is an independent media outlet that covers the U.S. gambling industry. The site covers all types of legal gambling in the United States and caters to gambling enthusiasts and industry followers all around the world. USBets provides in-depth news coverage, product and site reviews, and more. "
target: Sports Handle
Sports Handle is an elite sports betting industry news site. Sports Handle provides high-quality coverage of the U.S. sports betting industry and state and federal regulation, offering reporting from experienced journalists, original features, consumer-facing and social-minded content, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/28/2018 via BNC Analysis

Catena Media, acquired ASAP Italia S.r.l.

synopsis: Stockholm-listed Catena Media has acquired Italian gaming affiliate ASAP ITALIA. ASAP ITALIA operates successful brands such as Superscommesse.it - leading odds comparison website in Italy, and Bettingrunner.com, the international marketplace for betting enthusiasts.
buyer: Catena Media (OM:CTM:$128.97)
Catena Media provides companies with high-quality online lead generation. Through strong organic growth and strategic acquisitions, Catena Media has established a leading market position with approximately 300 employees in the US, Australia, Japan, Serbia, UK, Sweden and Malta. "
target: ASAP Italia S.r.l.
ASAP ITALIA is an Italian gaming affiliate that has launched Sportito.co.uk, the Daily fantasy Sports platform. ASAP ITALIA operates successful brands such as Superscommesse.it - leading odds comparison website in Italy, and Bettingrunner.com, the international marketplace for betting enthusiasts.
price ($mm)
$19
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/20/2016 via Company Press Release

Catena Media, will acquire Spelbloggare.se

synopsis: Catena Media acquires all affiliate related assets from the Swedish sportsbook affiliate Spelbloggare.se and the underlying technology. Together with the acquisition and their own newly launched sportsbook affiliate product in the UK, Catena Media enters the very large sportsbook segment – a new vertical for the company.
buyer: Catena Media (OM:CTM:$128.97)
Catena Media is the world’s leading online casino affiliate operator. As such Catena delivers over 10,000 new customers to the online casinos they work with and who advertise on their international network of web sites, spanning from Scandinavia to the UK and down to Italy. "
target: Spelbloggare.se
Spelbloggare.se is one of Sweden's largest sportsbook affiliates. They combine their own betting tips and games analysis with the latest tips from selected experts on other betting sites, providing a one-stop website for sports betting.
price ($mm)
$2.81
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/5/2021 via BusinessWire

Penn National Gaming, Inc., will acquire TheScore

synopsis: Penn National Gaming is to acquire theScore, a leading digital media and sports betting and technology company. Their media app theScore is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players.
buyer: Penn National Gaming, Inc. (PENN:$4,977.80)
Penn National Gaming, Inc. is an American operator of casinos and racetracks, based in Wyomissing, Pennsylvania. It operates 44 facilities in the United States and Canada, many of them under the Hollywood Casino brand. The company also controls a 36% stake in Barstool Sports. "
target: TheScore (TSXV:SCR:$18.38)
theScore empowers millions of sports fans through its digital media and sports betting products. Its media app theScore is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players.
price ($mm)[EV]
$2,000 [$1,828]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
95.9x
EV / EBITDA
announced 7/21/2021 via BNC Analysis

RakeTech Ltd., will acquire Infinileads S.L

synopsis: Raketech, the iGaming performance marketing partner, will acquire Infinileads S.L, a Spanish lead generation and affiliation marketing company sending traffic to regulated iGaming operators. Infinileads offers an extensive library of free-to-play casino games that drives high user engagement for their clients.
buyer: RakeTech Ltd. (OM:RAKE:$36.84)
Raketech is a leading online affiliate and content marketing company, with expertise in delivering comparison services, online guides, communities and social media products for the online gaming, sports and consumer finance industry that focuses on the Nordic and UK regions. "
target: Infinileads S.L
Infinileads is a Spanish lead generation and affiliation marketing company sending traffic to regulated iGaming operators. Infinileads offers an extensive library of free-to-play casino games that drives high user engagement for their clients.
price ($mm)
$2.95
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via PR Newswire

Thimba Media, acquired The Slot Buzz

synopsis: Thimba Media, the iGaming performance marketing company, has acquired The Slot Buzz from Helicon One Digital, a London lead generation and content marketing business. The Slot Buzz operates a product, brand review, and news site for online slot players. They review slot sites and slot games to help their readers choose where they want to gamble.
buyer: Thimba Media
Thimba is an innovative start-up company within iGaming and lead generation. Established in 2016, today Thimba operates a diverse portfolio of lead generation sites and iGaming Investments Globally. The group's aim is to grow through a combination of strategic acquisitions and internal innovation. "
target parent: Helicon One Digital Ltd
target: The Slot Buzz
The Slot Buzz is an affiliate marketing business in the UK. The Slot Buzz operates a product, brand review, and news site for online slot players. They review and rate slot sites and slot games to help their readers choose where they want to gamble and what products they wish to play.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/21/2018 via GlobeNewswire

Better Collective A/S, acquired Ribacka Group

synopsis: Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has acquired Ribacka Group, a lead generation company that develops and constructs traffic sources in Scandinavia. Ribacka Group is a leading iGaming affiliate that offers massive volumes of high quality traffic.
buyer: Better Collective A/S (OM:BETCO:$192.22)
Better Collective is the leading developer of educational platforms within the iGaming industry. Through their products, they aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. "
target: Ribacka Group
Ribacka Group is a lead generation company that develops and constructs traffic sources in Scandinavia. Ribacka Group is a leading iGaming affiliate that offers massive volumes of high quality traffic. The company creates innovative solutions to generate high-value leads for their clients.
price ($mm)
$24
rev ($mm)
$7
EBITDA ($mm)
$6
EV / rev
5.0x
EV / EBITDA
6.0x

Like CBWG Media Group LLC


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CBWG Media Group LLC

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