Like AtomikAd S.R.L

closed 12/16/2020 via BNC Analysis

Seedtag, acquired AtomikAd S.R.L

See 197 Comparable Transactions
synopsis: The Spanish company leader in context advertising Seedtag has taken over the Milanese startup of in-image and in-video advertising Atomikad. AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising.
buyer: Seedtag
Seedtag is a Spanish start-up, founded in 2014 by Albert Nieto, Jorge Poyatos and Pablo López Torres. Seedtag has developed a European In-Image platform that connects publishers and advertisers. "
 target: AtomikAd S.R.L
AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising. AtomikAd exploits image recognition and semantic analysis of contents for the insertion of digital advertising.
price ($mm)
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 1/14/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Leiki

See 3357 Comparable Transactions
synopsis: DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$283.79)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
 target: Leiki
Founded in 2000, Leiki provides a leading, independent semantic AI platform that offers a variety of software as a service (SaaS) solutions for brands and publishers. They are based in Finland.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/22/2019 via BNC Analysis

Twitter, Inc., acquired Aiden

See 290 Comparable Transactions
synopsis: AI-powered marketing platform Aiden has been acquired by Twitter. Aiden's machine learning powered software provides recommendations for social media advertisers and content creators, detecting anomalies in cost per acquisition and automatically allocating budget. They are based in London, UK.
buyer: Twitter, Inc. (TWTR:$3,716.35)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
 target: Aiden
Aiden's machine learning powered software provides recommendations for social media advertisers and content creators, detecting anomalies in cost per acquisition and automatically allocating budget. They are based in London, UK.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/18/2017 via PR Newswire

Zeta Global, acquired Boomtrain

See 2331 Comparable Transactions
synopsis: Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced that it has acquired Boomtrain, a machine learning driven marketing technology platform that uses AI to drive personalized messaging across all digital touchpoints.
buyer parent: Investcorp
buyer: Zeta Global
Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud and professional services help 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. "
 target: Boomtrain
Boomtrain is the only scalable marketing platform with artificial intelligence at its core, enabling brands to better understand and communicate with their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/31/2018 via PE Hub

Nuviad Ltd., acquired Realvu

See 128 Comparable Transactions
synopsis: NUVIAD announces that it has acquired the operational assets of RealVu. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
buyer: Nuviad Ltd.
NUVIAD focuses on algorithmic mobile media trading, Based on state-of-the-art machine learning technologies and advanced trading algorithms. The NUVIAD platform provides un-paralleled media targeting, optimization and trading capabilities. "
 target: Realvu
RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/28/2021 via PR Newswire

Shutterstock, Inc., acquired DataSine

See 1493 Comparable Transactions
synopsis: Shutterstock, Inc. has acquired Datasine, a company that provides the insights and acumen for campaign decision-making. Their team of data scientists and psychologists have created algorithms that analyze the creative elements of an ad better than humans.
buyer: Shutterstock, Inc. (NYSE:SSTK:$719.36)
Shutterstock is a global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, and music. "
 target: DataSine
Datasine's AI provides the insights and acumen for campaign decision-making. Their team of data scientists and psychologists have created algorithms that analyze the creative elements of an ad better than humans.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/28/2021 via PR Newswire

Shutterstock, Inc., acquired Shotzr

See 192 Comparable Transactions
synopsis: Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, has acquired Shotzr, a company that helps clients powers customer acquisition through AI-driven programmatic campaigns.
buyer: Shutterstock, Inc. (NYSE:SSTK:$719.36)
Shutterstock is a global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, and music. "
 target: Shotzr
Shotzr helps clients identify their customer, and then identify with them through contextual imagery that matches their audience targeting. Whether they're doing Facebook campaigns, social media, or SEM landing pages, Shotzr provides them with all the imagery they need for digital marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2021 via BusinessWire

Smartly.io, acquired Viralspace

See 218 Comparable Transactions
synopsis: Smartly.io, a leading global creative and digital advertising platform, has acquired Viralspace, an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time.
buyer parent: Providence Equity Partners Inc.
buyer: Smartly.io
Smartly.io a leading global creative and digital advertising platform. Smartly.io automates every step of social advertising to unlock greater performance. Their easy-to-use SaaS tool offers marketers a quick way to create, manage & optimize every aspect of a successful social advertising campaign. "
 target: Viralspace
Viralspace is an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time based on those features.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2018 via PR Newswire

Mantis Vision, acquired BrainVu

See 79 Comparable Transactions
synopsis: Mantis Vision, a leading provider of advanced 3D content capturing and sharing technology, announced that it has acquired BrainVu. BrainVu develops a technology solution that enables computers and robots to generate emotionally tailored interaction, and to adapt the displayed information content to a person's mental and emotional state.
buyer: Mantis Vision
Mantis Vision brings high definition 3D content to everyday experiences. Mantis Vision empowers consumers, application developers and industry professionals to instantly capture and share high-quality 3D volumetric content. "
 target: BrainVu
BrainVu develops a technology solution that enables computers and robots to generate emotionally tailored interaction, and to adapt the displayed information content to a person's mental and emotional state. The company was founded in 2016 and is headquartered in Tel Mond, Israel.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/30/2016 via Market Wire

Meltwater, acquired Encore Alert

See 194 Comparable Transactions
synopsis: Meltwater, the global leader in media intelligence solutions, announced the acquisition of Encore Alert. The company is a Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company's marketing and PR efforts.
buyer: Meltwater (:$359.79)
Meltwater helps companies make better, more informed business decisions based on insights from the outside. Meltwater is a media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand. "
 target: Encore Alert
Encore Alert uses artificial intelligence to help marketers at brands automatically identify and quickly act on emerging trends, PR crises, and important web mentions. Founded in 2013 and backed by top investors including 500 Startups, HBS Angels, and NextGen Venture Partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via PR Newswire

Deloitte Digital, acquired Magnetic

See 2729 Comparable Transactions
synopsis: Deloitte announced the acquisition of Magnetic Media Online, Inc.'s artificial intelligence platform business. Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising.
buyer parent: Deloitte LLP
buyer: Deloitte Digital
Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients' businesses with digital. "
 target: Magnetic
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Their AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/29/2015 via Company Press Release

Adobe Systems Incorporated, acquired Tumri, Inc.

See 104 Comparable Transactions
synopsis: Adobe announced it has acquired Tumri (also known as Ensemble), the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies, from Collective.
buyer: Adobe Systems Incorporated (ADBE:$14,389.00)
Adobe is the global leader in digital marketing and digital media solutions. Adobe’s tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. "
 target parent: Collective Media
target: Tumri, Inc.
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2011 via BusinessWire

Collective Media, acquired Tumri, Inc.

See 104 Comparable Transactions
synopsis: Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. Tumri powers dynamic marketing campaigns for many of the world’s most prominent brands.
buyer: Collective Media
Founded in 2005, Collective Media is a full service provider of media and technology solutions for display advertising. The company helps brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. "
 target: Tumri, Inc.
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2019 via Company Press Release

ABOUT YOU GmbH, acquired Adference GmbH

See 519 Comparable Transactions
synopsis: ABOUT YOU, a Hamburg-based online fashion retailer, has acquired Adference, a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords.
buyer parent: Otto Group GmbH
buyer: ABOUT YOU GmbH
ABOUT YOU is a Hamburg-based online fashion retailer. ABOUT YOU offers a shopping destination where people can discover fashion that really fits their personality from a range of over 1,200 brands. With more than 10 million monthly users, ABOUT YOU is one of the largest fashion platforms in Europe. "
 target: Adference GmbH
Adference is a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. Adference uses machine learning to help users make the most out of their campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/4/2018 via BNC Analysis

Bright Mountain Media, Inc., will acquire Kubient, Inc.

See 116 Comparable Transactions
synopsis: Bright Mountain Media, a digital media holding company, will acquire Kubient, a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer with the right message.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Their assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. "
 target: Kubient, Inc.
Kubient is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer, at the right time, with the right message.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2019 via BNC Analysis

Conscience Capital Inc., will acquire HashOff, LLC

See 119 Comparable Transactions
synopsis: Conscience Capital Inc. will acquire Hashoff LLC , a privately held artificial intelligence technologies company. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
buyer: Conscience Capital Inc. (TSXV:DGTL.P:$3.31)
As a Toronto Venture Stock Exchange listed capital pool company, Conscience Capital seeks to acquire, fund, accelerate and optimize a diversified investment portfolio of rapid growth stage companies. "
 target: HashOff, LLC
Hashoff is an enterprise level advertising technology company with proprietary AI software. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2016 via BNC Analysis

Somoto Ltd., acquired Meme Global Media Group

See 116 Comparable Transactions
synopsis: Somoto Ltd., which works in Internet marketing, video and mobile advertising, and distribution services for software and apps has acquired Meme Global Media Group. Its business includes effective acquisition of digital video media and adapting it to the needs of the advertiser's target market.
buyer: Somoto Ltd. (TASE:SMTO:$29.63)
Somoto Inc. was founded in 2009 by experienced web and shareware industry entrepreneurs, Somoto has been in the forefront of the internet monetization industry, helping thousands of software developers and website owners to generate income for their traffic. "
 target: Meme Global Media Group
Meme Global Media Group is a leading agency digital advertising solutions. Its solutions are designed for large brand advertisers and advertising agencies, and are based on advanced proprietary software, big data and machine learning.
price ($mm)
$3.50
rev ($mm)
$9
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
closed 2/24/2021 via PR Newswire

Rokk3r, acquired AdMobilize

See 502 Comparable Transactions
synopsis: Rokk3r, a strategic holding company, has acquired AdMobilize, the world's leading AI computer vision analytics company. AdMobilize is the #1 intelligence platform for OOH media, DOOH, digital signage and in-store analytics. Their platform empowers brands to engage in the physical world by enabling them to analyze people, crowds, and vehicles.
buyer: Rokk3r (OTCPK:ROKK:$4.26)
Rokk3r is a strategic holding company. Rokk3r invests in creating, acquiring and integrating companies, leveraging exponential technologies to achieve maximum social impact, value and returns. They help their companies to increase value, mitigate risk, and remain at the edge of innovation. "
 target: AdMobilize
AdMobilize is the world's leading AI computer vision analytics company. AdMobilize is the #1 intelligence platform for OOH media, DOOH, digital signage and in-store analytics. Their platform empowers brands to engage in the physical world by enabling them to analyze people, crowds, and vehicles.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2019 via Company Press Release

BrandMaster, acquired TACTIC

See 254 Comparable Transactions
synopsis: BrandMaster, Norway’s leading marketing and branding software solution, has acquired TACTIC, Norway's leading provider of dynamic creative optimization for brands and agencies whose data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences.
buyer: BrandMaster
BrandMaster is Norway’s leading marketing and branding software solution. Based on a 100% SaaS enabled delivery model, BrandMaster has created a solid application platform contributing to a “one place for all your brand and marketing”. "
 target: TACTIC
Headquartered in Norway, TACTIC is a leading provider of dynamic creative optimization for brands and agencies. Their data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2016 via Company Press Release

ScribbleLive, acquired Linkdex

See 254 Comparable Transactions
synopsis: ScribbleLive, the leading global content marketing solution provider, announced that it has acquired Linkdex, the world’s leading SEO platform for in-house teams and their agencies. Hundreds of teams, covering thousands of brands, utilize the Linkdex Enterprise SEO platform across the globe.
buyer: ScribbleLive
ScribbleLive is the leading content marketing software platform that helps businesses grow and expand the top of the marketing funnel using big data. The SaaS solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. "
 target: Linkdex
Linkdex is a SaaS Platform that unites search, PR, and content channels. They specialize in SEO, marketing, online marketing, content marketing, public relations, social media, and technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  
closed 12/16/2020 via BNC Analysis

Seedtag, acquired AtomikAd S.R.L

See 197 Comparable Transactions
synopsis: The Spanish company leader in context advertising Seedtag has taken over the Milanese startup of in-image and in-video advertising Atomikad. AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising.
buyer: Seedtag
Seedtag is a Spanish start-up, founded in 2014 by Albert Nieto, Jorge Poyatos and Pablo López Torres. Seedtag has developed a European In-Image platform that connects publishers and advertisers. "
 target: AtomikAd S.R.L
AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising. AtomikAd exploits image recognition and semantic analysis of contents for the insertion of digital advertising.
price ($mm)
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/16/2020 via BNC Analysis

Seedtag, acquired AtomikAd S.R.L

See 197 Comparable Transactions
synopsis: The Spanish company leader in context advertising Seedtag has taken over the Milanese startup of in-image and in-video advertising Atomikad. AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising.
buyer: Seedtag
Seedtag is a Spanish start-up, founded in 2014 by Albert Nieto, Jorge Poyatos and Pablo López Torres. Seedtag has developed a European In-Image platform that connects publishers and advertisers. "
 target: AtomikAd S.R.L
AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising. AtomikAd exploits image recognition and semantic analysis of contents for the insertion of digital advertising.
price ($mm)
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/16/2020 via BNC Analysis

Seedtag, acquired AtomikAd S.R.L

See 197 Comparable Transactions
synopsis: The Spanish company leader in context advertising Seedtag has taken over the Milanese startup of in-image and in-video advertising Atomikad. AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising.
buyer: Seedtag
Seedtag is a Spanish start-up, founded in 2014 by Albert Nieto, Jorge Poyatos and Pablo López Torres. Seedtag has developed a European In-Image platform that connects publishers and advertisers. "
 target: AtomikAd S.R.L
AtomikAd is an Italian AdTech company that specializes in the development of innovative solutions based on artificial intelligence technology and applied to digital advertising. AtomikAd exploits image recognition and semantic analysis of contents for the insertion of digital advertising.
price ($mm)
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 1/31/2018 via PE Hub

Nuviad Ltd., acquired Realvu

See 128 Comparable Transactions
synopsis: NUVIAD announces that it has acquired the operational assets of RealVu. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
buyer: Nuviad Ltd.
NUVIAD focuses on algorithmic mobile media trading, Based on state-of-the-art machine learning technologies and advanced trading algorithms. The NUVIAD platform provides un-paralleled media targeting, optimization and trading capabilities. "
 target: Realvu
RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/29/2015 via Company Press Release

Adobe Systems Incorporated, acquired Tumri, Inc.

See 104 Comparable Transactions
synopsis: Adobe announced it has acquired Tumri (also known as Ensemble), the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies, from Collective.
buyer: Adobe Systems Incorporated (ADBE:$14,389.00)
Adobe is the global leader in digital marketing and digital media solutions. Adobe’s tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. "
 target parent: Collective Media
target: Tumri, Inc.
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2011 via BusinessWire

Collective Media, acquired Tumri, Inc.

See 104 Comparable Transactions
synopsis: Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. Tumri powers dynamic marketing campaigns for many of the world’s most prominent brands.
buyer: Collective Media
Founded in 2005, Collective Media is a full service provider of media and technology solutions for display advertising. The company helps brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. "
 target: Tumri, Inc.
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2019 via Company Press Release

BrandMaster, acquired TACTIC

See 254 Comparable Transactions
synopsis: BrandMaster, Norway’s leading marketing and branding software solution, has acquired TACTIC, Norway's leading provider of dynamic creative optimization for brands and agencies whose data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences.
buyer: BrandMaster
BrandMaster is Norway’s leading marketing and branding software solution. Based on a 100% SaaS enabled delivery model, BrandMaster has created a solid application platform contributing to a “one place for all your brand and marketing”. "
 target: TACTIC
Headquartered in Norway, TACTIC is a leading provider of dynamic creative optimization for brands and agencies. Their data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2016 via Company Press Release

ScribbleLive, acquired Linkdex

See 254 Comparable Transactions
synopsis: ScribbleLive, the leading global content marketing solution provider, announced that it has acquired Linkdex, the world’s leading SEO platform for in-house teams and their agencies. Hundreds of teams, covering thousands of brands, utilize the Linkdex Enterprise SEO platform across the globe.
buyer: ScribbleLive
ScribbleLive is the leading content marketing software platform that helps businesses grow and expand the top of the marketing funnel using big data. The SaaS solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. "
 target: Linkdex
Linkdex is a SaaS Platform that unites search, PR, and content channels. They specialize in SEO, marketing, online marketing, content marketing, public relations, social media, and technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/4/2011 via Company Press Release

Deutsche Post AG, acquired AdCloud GmbH

See 254 Comparable Transactions
synopsis: Deutsche Post is acquiring the Cologne-based company Adcloud GmbH, a special provider of performance marketing solutions for the online advertising market. Deutsche Post will further expand its range of services in online advertising market and strengthen its position as a neutral provider who can efficiently place and market online advertising.
buyer: Deutsche Post AG (XTRA:DPW:$70,686.40)
Deutsche Post AG, through its subsidiaries, operates as a logistics company worldwide. The company operates in four divisions: mail, express, logistics, and financial services. "
 target: AdCloud GmbH
Adcloud is an independent advertising technology company creating the worlds first open ecosystem to build your own advertising flywheel and exchange digital advertisements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2021 via BusinessWire

Smartly.io, acquired Viralspace

See 218 Comparable Transactions
synopsis: Smartly.io, a leading global creative and digital advertising platform, has acquired Viralspace, an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time.
buyer parent: Providence Equity Partners Inc.
buyer: Smartly.io
Smartly.io a leading global creative and digital advertising platform. Smartly.io automates every step of social advertising to unlock greater performance. Their easy-to-use SaaS tool offers marketers a quick way to create, manage & optimize every aspect of a successful social advertising campaign. "
 target: Viralspace
Viralspace is an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time based on those features.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2019 via PR Newswire

TapClicks, acquired Megalytic

See 344 Comparable Transactions
synopsis: TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, has acquired Megalytic, a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
 target: Megalytic
Megalytic is a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting. Their solution makes it easy for busy people to create great looking reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/27/2017 via PR Newswire

TapClicks, acquired Raven Internet Marketing Tools

See 174 Comparable Transactions
synopsis: TapClicks, a leader in enterprise marketing reporting and data visualization, announced that it has acquired Raven Tools. Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
 target: Raven Internet Marketing Tools
Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/19/2014 via GlobeNewswire

IgnitionOne, Inc., acquired Knotice

See 173 Comparable Transactions
synopsis: IgnitionOne, a global leader in cloud-based digital marketing technology, announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. "
 target: Knotice
Knotice is a privately-owned, leading digital marketing technology company that specializes in the intake and activation of data for messaging and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2016 via BusinessWire

Visual IQ, Inc., acquired Refined Labs

See 172 Comparable Transactions
synopsis: Visual IQ, the leading cross channel marketing attribution software provider, announced it has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The addition of Refined Labs' analytical prowess will strengthen Visual IQ's global attribution offering more brands with solutions that match their goals.
buyer: Visual IQ, Inc.
Visual IQ's SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. "
 target: Refined Labs
Based in Munich, Germany, Refined Labs provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/29/2021 via BNC Analysis

Sovrn Holdings, Inc., acquired Monetizer101 SA

See 326 Comparable Transactions
synopsis: Sovrn Holdings, Inc, a publisher-focused technology company, announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 helps publishers improve conversion rates and drive higher revenue.
buyer: Sovrn Holdings, Inc.
Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn reaches nearly 500 million active consumers across more than 3.5 billion page views every day with its online publisher technology. "
 target: Monetizer101 SA
Monetizer101 is the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

See 137 Comparable Transactions
synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (YHOO:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
 target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

See 128 Comparable Transactions
synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
 target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

See 129 Comparable Transactions
synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
 target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

See 55 Comparable Transactions
synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
 target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

See 3432 Comparable Transactions
synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
 target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

See 52 Comparable Transactions
synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
 target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

See 1835 Comparable Transactions
synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
 target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
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AtomikAd S.R.L

Leiki

Aiden

Boomtrain

Realvu

DataSine

Shotzr

Viralspace

BrainVu

Encore Alert

Magnetic

Tumri, Inc.

Tumri, Inc.

Adference GmbH

Kubient, Inc.

HashOff, LLC

Meme Global Media Group

AdMobilize

TACTIC

Linkdex

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TACTIC

Linkdex

AdCloud GmbH

Viralspace

Megalytic

Raven Internet Marketing Tools

Knotice

Refined Labs

Monetizer101 SA

ClarityRay

ALENTY

Kenzei LLC

Tracking202, Inc.

Captain Growth

Adometry, Inc.

AdBasis

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