Like Soomla

closed 1/11/2021 via BNC Analysis

ironSource, acquired Soomla

synopsis: IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target: Soomla
Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps. If ads are misleading or violate a “deny list,” for example, they could potentially harm user experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/29/2016 via BNC Analysis

D.C. Media Networks GmbH, acquired 1SDK Inc.

synopsis: Berlin headquartered growth solutions provider DCMN has acquired 1SDK, which offers a SAAS-based platform for advanced mobile attribution analytics capabilities to mobile app developers. 1SDK works by measuring conversions from mobile advertising campaigns using metrics including retention, engagement and churn.
buyer: D.C. Media Networks GmbH
D.C. Media Networks is an independent and owner-managed growth solution provider who engineers performance-driven marketing campaigns for digital brands to scale their businesses. They realize integrated cross-media campaigns on channels like TV, online, and mobile. "
target: 1SDK Inc.
1SDK is a SaaS startup offering an Attribution Analytics & Monetization platform as an integrated service enabled via a single SDK. Their platform helps app developers in optimizing their Mobile Ad campaigns and in Monetizing their App after it is installed.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/25/2019 via BNC Analysis

Affle, acquired RevX

synopsis: Singapore-based Affle International Pte. Ltd. has acquired the platform and business assets of RevX Inc., a mobile advertising company with a self-serve programmatic platform for mobile marketing. RevX is a offers mobile advertising products to help marketers acquire, engage, retain, and drive transactions for their mobile users.
buyer: Affle (NSEI:AFFLE:$43.81)
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers. "
target: RevX
RevX is a technology company that offers mobile advertising products to help marketers acquire, engage, retain, and drive transactions for their mobile users. The RevX platform delivers highly personalized mobile-ads based on deep insights into users’ browsing behavior.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/11/2017 via BusinessWire

UberMedia, acquired Cintric LLC

synopsis: UberMedia, the company that provides the highest quality mobile data solutions trusted by businesses to creatively solve their persistent challenges, announced the acquisition of Cintric, a location intelligence and analytics company for mobile app publishers.
buyer parent: Idealab
buyer: UberMedia
UberMedia provides mobile data solutions trusted by businesses to creatively solve their persistent challenges. The company’s diverse suite of products process billions of social, demographic, and location signals daily for Fortune 500 companies to better understand and influence modern consumers. "
target: Cintric LLC
Cintric is a location intelligence and analytics company for mobile app publishers founded in 2014. Cintric broke new ground again in 2015 when it released the industry’s most advanced dashboard for analyzing mobile location data. The Cintric team is based in Pasadena, CA.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/3/2018 via BNC Analysis

Moka, acquired GetFocus

synopsis: Moka, a provider of end-to-end POS and payment solutions in Indonesia, has acquired GetFocus, an Indian company that provides an indoor positioning solution for app developers. GetFocus' solution provides accurate indoor insights and location analytics that can track app downloads, usage patterns and frequently visited places.
buyer: Moka
Moka provides an end-to-end POS and payment solution that caters to small and medium businesses in Indonesia. The service includes an Android/iOS app used by store cashiers and a web back-office that allows store owners to access data such as sales reports, inventory, and customer feedback. "
target: GetFocus
GetFocus is an Indian company that provides an indoor positioning solution for app developers. Their SDK can easily integrate into apps and provides developers with accurate indoor insights. Their location analytics can track app downloads, usage patterns and frequently visited places.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/17/2016 via BNC Analysis

ClickTale, acquired Flightrecorder Inc.

synopsis: Website analytics startup Clicktale has acquired FlightRecorder. FlightRecorder provides app analytics software. FlightRecorder, led by co-founder and CEO Can Abacigil, helps track what users of its customers' iOS and Android apps are doing.
buyer: ClickTale
Founded in 2006, Clicktale is a conversion rate optimization tool (CRO) that allows its customers to understand how visitors use their websites. ClickTale's technology tracks every mouse move, click, and scroll. "
target: Flightrecorder Inc.
FlightRecorder provides app analytics software. FlightRecorder, led by co-founder and CEO Can Abacigil, helps track what users of its customers' iOS and Android apps are doing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/15/2015 via BNC Analysis

Inshorts, acquired Retention.ai

synopsis: Content distribution app, Inshorts announced that they have acquired Palo Alto/Bengaluru-based Retention.ai, a data analytics startup that helps app developers analyse user behavior. Retention.ai primarily works on tracking uninstalled users, which includes finding possible reasons for uninstallation and ultimately decreasing user acquisition cost.
buyer: Inshorts
Inshorts is more than just another news app - it’s a unique news reading experience that lets you know it all, without reading it all. Swipe through news shorts that are made to be read on one screen. There’s no need to scroll and every story is written in 60 words or less. "
target: Retention.ai
Retention.ai is the world's first uninstall intelligence platform for mobile apps. Their platform allows app developers and marketers to track uninstalled users and understand their behaviour. They allow you to measure acquisition channel/source for uninstalls and decrease customer acquisition cost.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via Yahoo, Inc.

ironSource, acquired Luna Labs Limited

synopsis: Mobile advertising company ironSource is announcing its acquisition of Luna Labs, a startup that's built a platform allowing app developers to create and manage video and playable ads. Luna Labs provides the ability to create ads directly from the Unity game engine used by many developers.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target: Luna Labs Limited
Luna Labs is a technology company for playable and video ads. Since 2018, their product suite has been empowering studio partners of all sizes to build, manage, and optimise their creatives - enhancing end-to-end workflows whilst bringing teams together from production to delivery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/13/2020 via BNC Analysis

Twitter, Inc., acquired CrossInstall

synopsis: Twitter acquired CrossInstall, a mobile-focused demand-side platform (DSP) that will expand the social network's marketing services for app developers. CrossInstall is focused on user acquisition campaigns for mobile apps with ad formats that include playable ads, per an announcement.
buyer: Twitter, Inc. (TWTR:$3,716.35)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
target: CrossInstall
CrossInstall offers a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience. CrossInstall has developed a highly customized bidder technology and proprietary algorithms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/5/2018 via BNC Analysis

Adjust GmbH, will acquire Acquired.io

synopsis: Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the leading data aggregation platform Acquired.io. Acquired.io is a "command center" for user acquisition when it comes to mobile apps, enabling advertisers to act on their data in the single environment.
buyer: Adjust GmbH
Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. "
target: Acquired.io
Acquired.io is a "command center" for user acquisition when it comes to mobile apps, enabling advertisers to act on their data in the single environment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/13/2019 via BusinessWire

ServiceNow, will acquire Appsee

synopsis: ServiceNow announced it has signed an agreement to acquire the in-app mobile analytics platform and R&D talent of Appsee, an Israel and New York based application analytics platform company. Appsee helps app developers understand their mobile app users.
buyer: ServiceNow (NYSE:NOW:$5,171.48)
ServiceNow makes work better across the enterprise. Their applications automate, predict, digitize and optimize business processes and tasks, across IT, customer service, security operations and HR service delivery, creating a better experience for employees and customers. "
target: Appsee
Appsee helps app developers understand their mobile app users. Appsee is a simple and powerful visual in-app analytics platform that enables app developers to measure, understand and improve the user experience within their mobile apps. They are based in New York and Israel.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via Company Press Release

App Radar, acquired TheTool

synopsis: TheTool was founded by PICKASO, the 1st App Marketing & Mobile Growth Agency in Spain since 2013. TheTool allows users to easily track & optimize their App Store Optimization strategy, increase downloads and grow their business with app marketing tools.
buyer: App Radar
AppRadar is an App Store Optimization Workflow Tool. AppRadar provides analysis on how apps are discovered. With AppRadar, users can optimize for the best keywords with AI and update store listings directly. "
target parent: PICKASO
target: TheTool
TheTool was created by PICKASO, the leading App Marketing & Mobile Growth agency in Spain since 2013. TheTool allows users to easily track & optimize their App Store Optimization strategy, increase downloads and grow their business with app marketing tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2020 via gamesindustry.biz

Huuuge Games, acquired Playable Platform

synopsis: Huuuge Games, an international games developer and publisher focused on the mobile gaming market, has acquired Playable Platform, a dutch advertising company that specializes in playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations and reskins.
buyer: Huuuge Games
Huuuge Games is an international games developer and publisher focused on the mobile gaming market. Huuuge Games specializes in developing easy to play casual games and social casino games. Their titles include Traffic Puzzle, Trolls Pop, Stars Slots, and more. "
target: Playable Platform
Playable Platform is a dutch advertising company that specializes in interactive and playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations, and reskins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/30/2019 via GlobeNewswire

Aware Ads, acquired AppThis

synopsis: Aware Ads, Inc., a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has acquired the assets of AppThis, LLC, a Denver, Colorado-based global mobile technology company focused on app discovery, user acquisition and mobile monetization.
buyer: Aware Ads
Aware Ads is a Canadian company operating in all aspects of online marketing. Aware Ads specializes in direct response (i.e. Cost-Per-Acquisition) marketing and content creation. Aware Ads is well positioned in all aspects of the performance marketing space. "
target: AppThis
AppThis is an international mobile ad tech company focused on the global app ecosystem. Founded in early 2014 in Denver, Colorado, the company has already delivered over ten million app installs for global app developers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2018 via PR Newswire

Ogury, acquired AdinCube

synopsis: Ogury, the leading mobile data company, has acquired Adincube, a leading mediation solution for mobile publishers. With the Adincube integration, Ogury further solidifies its standing as the only solution for publishers to accelerate commercial growth and use automation to holistically monetize their apps.
buyer: Ogury
Ogury, the world's leading mobile data company, enables brands, publishers and users to make informed choices. Ogury has access to 400m+ high quality and consented mobile user profiles in 120 countries. This unique data fuels Ogury's integrated suites of solutions for publishers and for brands. "
target parent: Mozoo
target: AdinCube
AdinCube develops ad revenue optimization software. Through one simple integration, AdinCube gives access to all major ad networks and ad exchanges on the market. It optimizes buyers revenues between all actors, gathers their earnings and pays them immediately.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/7/2017 via BusinessWire

Mozoo, acquired AdinCube

synopsis: Mozoo, a company that helps brands better engage with their customers on mobile, has acquired AdinCube, an ad revenue optimisation solution for mobile app developers. AdinCube gives developers access to all the ad networks and ad exchanges through one simple integration. It optimizes their revenue, gathers their earnings and pays them immediately.
buyer: Mozoo
Mozoo helps brands better engage with their customers on mobile. Mozoo specializes in creating mobile ads that are engaging and non-intrusive for the user. Their integrated global creative studio designs and produces rich media formats and innovative videos that are perfectly suited for smartphones."
target: AdinCube
AdinCube is the leading ad revenue optimisation solution for mobile app developers. Through one simple integration, AdinCube gives them access to all the ad networks and ad exchanges. It optimizes their revenue between all buyers and buying metrics, gathers their earnings and pays them immediately.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/23/2015 via Company Press Release

RNTS Media, will acquire Heyzap Inc.

synopsis: RNTS Media N.V. announced that it has signed binding documentation for the acquisition of 100% of the share capital of Heyzap Inc., a fast growing mobile advertising technology company based in San Francisco, US. Heyzap has a mobile B2B supply-side platform, enabling app developers to monetize their advertising inventory.
buyer: RNTS Media (DB:RNM:$27.44)
RNTS Media is a global holding company that owns and fuels multi-national businesses in the mobile ecosystem, with a focus on developing innovative technology platforms, monetization solutions, and digital content for connected devices. They are headquartered in Berlin, Germany. "
target: Heyzap Inc.
Heyzap is a developer tools platform and mobile ad network aiming to bring automation and transparency to the mobile ad ecosystem. Heyzap is building a mobile app developer platform that includes Mediation, Direct Deals, Cross Promotion, and SDK and API monitoring tools.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/16/2013 via Company Press Release

Conduit Ltd., will be merged with Perion Network Ltd.

synopsis: Perion Network Ltd. and Conduit Ltd. announced an agreement to combine Conduit's Client Connect business with Perion in an all-stock transaction. Perion Network is a global internet consumer software company.
buyer: Conduit Ltd.
Conduit is the largest global network of web and mobile app publishers with over 260,000 members and their 250 million users. Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from browsers and web sites to all major mobile devices. "
target: Perion Network Ltd. (PERI:$273.65)
Perion Network is a global internet consumer software company. Its brands include IncrediMail, a free email program; PhotoJoy, a digital photo application; Smilebox, provider of mobile and desktop social photo sharing services; and SweetIM, a fun messenging app.
price ($mm)
rev ($mm)
$90
EBITDA ($mm)
$20
EV / rev
0.0x
EV / EBITDA
0.0x
closed 7/13/2020 via BusinessWire

NetApp, acquired Spot.io

synopsis: NetApp, the leader in cloud data services, has completed its acquisition of Spot, a leader in compute management and cost optimization on the public clouds, to establish leadership in Application Driven Infrastructure.
buyer: NetApp (NTAP:$5,744.00)
NetApp is the leader in cloud data services, empowering global organizations to change their world with data. NetApp helps clients build their unique data fabric, simplify hybrid multi-cloud, and securely deliver the right data, services, and applications to the right people at the right time. "
target: Spot.io
Spot, formerly Spotinst, is a leading provider of software that empowers CloudOps team to get the most out of their cloud. Its product portfolio helps companies optimize and automate their cloud use to maximize the value and availability of their cloud infrastructure while minimizing waste.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/30/2015 via BNC Analysis

Flipkart Online Services Pvt Ltd, acquired Appiterate

synopsis: Flipkart India has acquired Delhi based Appiterate, a mobile marketing start-up owned by DSYN Technologies Pvt. Ltd. Appiterate allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally and see real time conversion metrics with their insightful analytics.
buyer: Flipkart Online Services Pvt Ltd
Flipkart Online Services Pvt Ltd is India’s leading e-commerce marketplace offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle. They offer path-breaking services like Cash on Delivery, and a 30-day replacement policy. "
target parent: DSYN Technologies Pvt. Ltd.
target: Appiterate
AppIterate is a Mobile Marketing Automation Platform for native mobile apps. It allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally and see real time conversion metrics with our insightful analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2021 via BNC Analysis

ironSource, acquired Soomla

synopsis: IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target: Soomla
Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps. If ads are misleading or violate a “deny list,” for example, they could potentially harm user experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via Yahoo, Inc.

ironSource, acquired Luna Labs Limited

synopsis: Mobile advertising company ironSource is announcing its acquisition of Luna Labs, a startup that's built a platform allowing app developers to create and manage video and playable ads. Luna Labs provides the ability to create ads directly from the Unity game engine used by many developers.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target: Luna Labs Limited
Luna Labs is a technology company for playable and video ads. Since 2018, their product suite has been empowering studio partners of all sizes to build, manage, and optimise their creatives - enhancing end-to-end workflows whilst bringing teams together from production to delivery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2021 via BNC Analysis

ironSource, acquired Soomla

synopsis: IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target: Soomla
Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps. If ads are misleading or violate a “deny list,” for example, they could potentially harm user experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/1/2016 via PR Web

ironSource, acquired StreamRail Ltd.

synopsis: Global technology powerhouse ironSource announced the acquisition of Sequoia-backed video technology company StreamRail. StreamRail is an advanced ad serving and video player platform built from the ground up to specifically provide video publishers, advertising networks and SSP's with the highest yield monetization technology in the market.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target parent: Sequoia Capital
target: StreamRail Ltd.
StreamRail is a video player providing publishers and advertising networks superior technology to deliver and monetize video on any device, anywhere in the world. They offer the most efficient, profitable solutions to maximize the revenue potential from every video view for advertising networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/10/2015 via BNC Analysis

Supersonic will be merged with ironSource,

synopsis: Israeli tech firm IronSource has confirmed that it is merging with Supersonic, which specializes in user acquisition and in-app monetization for mobile apps and games. The aim is to create a one-stop shop for mobile monetization solutions that can help app developers scale up the number of users they have as quickly as possible.
buyer: ironSource
ironSource is a data and analytics company with a keen understanding of what content users want to see and when. Using proprietary data-driven technology, ironSource provides developers, carriers, device manufacturers & brands the platform to better understand and communicate with their users. "
target: Supersonic
Supersonic specializes in user acquisition and in-app monetization for mobile apps and games. Supersonic operates mainly in the Facebook segment and whose flagship product is a kind of virtual money for use in online games.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/20/2013 via PR Web

ironSource, acquired AfterDownload

synopsis: ironSource announced that it has acquired advertising technology and network company AfterDownload, thus expanding its portfolio of market-leading integrated distribution, installation and value-building tools for software developers, publishers and advertisers.
buyer: ironSource
ironSource is the leader in online software distribution, offering a complete ecosystem for downloadable applications including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. "
target: AfterDownload
AfterDownload is the first and leading CPC network specializing in the full monetization of the download process. Serving over 100 million ads daily, AfterDownload maximizes the revenue for the entire download funnel: prior to, during and after-download.
price ($mm)
$28
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2021 via BNC Analysis

ironSource, acquired Soomla

synopsis: IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target: Soomla
Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps. If ads are misleading or violate a “deny list,” for example, they could potentially harm user experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via Yahoo, Inc.

ironSource, acquired Luna Labs Limited

synopsis: Mobile advertising company ironSource is announcing its acquisition of Luna Labs, a startup that's built a platform allowing app developers to create and manage video and playable ads. Luna Labs provides the ability to create ads directly from the Unity game engine used by many developers.
buyer: ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
target: Luna Labs Limited
Luna Labs is a technology company for playable and video ads. Since 2018, their product suite has been empowering studio partners of all sizes to build, manage, and optimise their creatives - enhancing end-to-end workflows whilst bringing teams together from production to delivery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/13/2020 via BNC Analysis

Twitter, Inc., acquired CrossInstall

synopsis: Twitter acquired CrossInstall, a mobile-focused demand-side platform (DSP) that will expand the social network's marketing services for app developers. CrossInstall is focused on user acquisition campaigns for mobile apps with ad formats that include playable ads, per an announcement.
buyer: Twitter, Inc. (TWTR:$3,716.35)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
target: CrossInstall
CrossInstall offers a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience. CrossInstall has developed a highly customized bidder technology and proprietary algorithms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/5/2018 via BNC Analysis

Adjust GmbH, will acquire Acquired.io

synopsis: Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the leading data aggregation platform Acquired.io. Acquired.io is a "command center" for user acquisition when it comes to mobile apps, enabling advertisers to act on their data in the single environment.
buyer: Adjust GmbH
Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. "
target: Acquired.io
Acquired.io is a "command center" for user acquisition when it comes to mobile apps, enabling advertisers to act on their data in the single environment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/29/2016 via BNC Analysis

D.C. Media Networks GmbH, acquired 1SDK Inc.

synopsis: Berlin headquartered growth solutions provider DCMN has acquired 1SDK, which offers a SAAS-based platform for advanced mobile attribution analytics capabilities to mobile app developers. 1SDK works by measuring conversions from mobile advertising campaigns using metrics including retention, engagement and churn.
buyer: D.C. Media Networks GmbH
D.C. Media Networks is an independent and owner-managed growth solution provider who engineers performance-driven marketing campaigns for digital brands to scale their businesses. They realize integrated cross-media campaigns on channels like TV, online, and mobile. "
target: 1SDK Inc.
1SDK is a SaaS startup offering an Attribution Analytics & Monetization platform as an integrated service enabled via a single SDK. Their platform helps app developers in optimizing their Mobile Ad campaigns and in Monetizing their App after it is installed.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via Company Press Release

App Radar, acquired TheTool

synopsis: TheTool was founded by PICKASO, the 1st App Marketing & Mobile Growth Agency in Spain since 2013. TheTool allows users to easily track & optimize their App Store Optimization strategy, increase downloads and grow their business with app marketing tools.
buyer: App Radar
AppRadar is an App Store Optimization Workflow Tool. AppRadar provides analysis on how apps are discovered. With AppRadar, users can optimize for the best keywords with AI and update store listings directly. "
target parent: PICKASO
target: TheTool
TheTool was created by PICKASO, the leading App Marketing & Mobile Growth agency in Spain since 2013. TheTool allows users to easily track & optimize their App Store Optimization strategy, increase downloads and grow their business with app marketing tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2020 via gamesindustry.biz

Huuuge Games, acquired Playable Platform

synopsis: Huuuge Games, an international games developer and publisher focused on the mobile gaming market, has acquired Playable Platform, a dutch advertising company that specializes in playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations and reskins.
buyer: Huuuge Games
Huuuge Games is an international games developer and publisher focused on the mobile gaming market. Huuuge Games specializes in developing easy to play casual games and social casino games. Their titles include Traffic Puzzle, Trolls Pop, Stars Slots, and more. "
target: Playable Platform
Playable Platform is a dutch advertising company that specializes in interactive and playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations, and reskins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/30/2019 via GlobeNewswire

Aware Ads, acquired AppThis

synopsis: Aware Ads, Inc., a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has acquired the assets of AppThis, LLC, a Denver, Colorado-based global mobile technology company focused on app discovery, user acquisition and mobile monetization.
buyer: Aware Ads
Aware Ads is a Canadian company operating in all aspects of online marketing. Aware Ads specializes in direct response (i.e. Cost-Per-Acquisition) marketing and content creation. Aware Ads is well positioned in all aspects of the performance marketing space. "
target: AppThis
AppThis is an international mobile ad tech company focused on the global app ecosystem. Founded in early 2014 in Denver, Colorado, the company has already delivered over ten million app installs for global app developers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2018 via PR Newswire

Ogury, acquired AdinCube

synopsis: Ogury, the leading mobile data company, has acquired Adincube, a leading mediation solution for mobile publishers. With the Adincube integration, Ogury further solidifies its standing as the only solution for publishers to accelerate commercial growth and use automation to holistically monetize their apps.
buyer: Ogury
Ogury, the world's leading mobile data company, enables brands, publishers and users to make informed choices. Ogury has access to 400m+ high quality and consented mobile user profiles in 120 countries. This unique data fuels Ogury's integrated suites of solutions for publishers and for brands. "
target parent: Mozoo
target: AdinCube
AdinCube develops ad revenue optimization software. Through one simple integration, AdinCube gives access to all major ad networks and ad exchanges on the market. It optimizes buyers revenues between all actors, gathers their earnings and pays them immediately.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/7/2017 via BusinessWire

Mozoo, acquired AdinCube

synopsis: Mozoo, a company that helps brands better engage with their customers on mobile, has acquired AdinCube, an ad revenue optimisation solution for mobile app developers. AdinCube gives developers access to all the ad networks and ad exchanges through one simple integration. It optimizes their revenue, gathers their earnings and pays them immediately.
buyer: Mozoo
Mozoo helps brands better engage with their customers on mobile. Mozoo specializes in creating mobile ads that are engaging and non-intrusive for the user. Their integrated global creative studio designs and produces rich media formats and innovative videos that are perfectly suited for smartphones."
target: AdinCube
AdinCube is the leading ad revenue optimisation solution for mobile app developers. Through one simple integration, AdinCube gives them access to all the ad networks and ad exchanges. It optimizes their revenue between all buyers and buying metrics, gathers their earnings and pays them immediately.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/23/2015 via Company Press Release

RNTS Media, will acquire Heyzap Inc.

synopsis: RNTS Media N.V. announced that it has signed binding documentation for the acquisition of 100% of the share capital of Heyzap Inc., a fast growing mobile advertising technology company based in San Francisco, US. Heyzap has a mobile B2B supply-side platform, enabling app developers to monetize their advertising inventory.
buyer: RNTS Media (DB:RNM:$27.44)
RNTS Media is a global holding company that owns and fuels multi-national businesses in the mobile ecosystem, with a focus on developing innovative technology platforms, monetization solutions, and digital content for connected devices. They are headquartered in Berlin, Germany. "
target: Heyzap Inc.
Heyzap is a developer tools platform and mobile ad network aiming to bring automation and transparency to the mobile ad ecosystem. Heyzap is building a mobile app developer platform that includes Mediation, Direct Deals, Cross Promotion, and SDK and API monitoring tools.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/25/2019 via BNC Analysis

Affle, acquired RevX

synopsis: Singapore-based Affle International Pte. Ltd. has acquired the platform and business assets of RevX Inc., a mobile advertising company with a self-serve programmatic platform for mobile marketing. RevX is a offers mobile advertising products to help marketers acquire, engage, retain, and drive transactions for their mobile users.
buyer: Affle (NSEI:AFFLE:$43.81)
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers. "
target: RevX
RevX is a technology company that offers mobile advertising products to help marketers acquire, engage, retain, and drive transactions for their mobile users. The RevX platform delivers highly personalized mobile-ads based on deep insights into users’ browsing behavior.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/11/2017 via BusinessWire

UberMedia, acquired Cintric LLC

synopsis: UberMedia, the company that provides the highest quality mobile data solutions trusted by businesses to creatively solve their persistent challenges, announced the acquisition of Cintric, a location intelligence and analytics company for mobile app publishers.
buyer parent: Idealab
buyer: UberMedia
UberMedia provides mobile data solutions trusted by businesses to creatively solve their persistent challenges. The company’s diverse suite of products process billions of social, demographic, and location signals daily for Fortune 500 companies to better understand and influence modern consumers. "
target: Cintric LLC
Cintric is a location intelligence and analytics company for mobile app publishers founded in 2014. Cintric broke new ground again in 2015 when it released the industry’s most advanced dashboard for analyzing mobile location data. The Cintric team is based in Pasadena, CA.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/3/2018 via BNC Analysis

Moka, acquired GetFocus

synopsis: Moka, a provider of end-to-end POS and payment solutions in Indonesia, has acquired GetFocus, an Indian company that provides an indoor positioning solution for app developers. GetFocus' solution provides accurate indoor insights and location analytics that can track app downloads, usage patterns and frequently visited places.
buyer: Moka
Moka provides an end-to-end POS and payment solution that caters to small and medium businesses in Indonesia. The service includes an Android/iOS app used by store cashiers and a web back-office that allows store owners to access data such as sales reports, inventory, and customer feedback. "
target: GetFocus
GetFocus is an Indian company that provides an indoor positioning solution for app developers. Their SDK can easily integrate into apps and provides developers with accurate indoor insights. Their location analytics can track app downloads, usage patterns and frequently visited places.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/17/2016 via BNC Analysis

ClickTale, acquired Flightrecorder Inc.

synopsis: Website analytics startup Clicktale has acquired FlightRecorder. FlightRecorder provides app analytics software. FlightRecorder, led by co-founder and CEO Can Abacigil, helps track what users of its customers' iOS and Android apps are doing.
buyer: ClickTale
Founded in 2006, Clicktale is a conversion rate optimization tool (CRO) that allows its customers to understand how visitors use their websites. ClickTale's technology tracks every mouse move, click, and scroll. "
target: Flightrecorder Inc.
FlightRecorder provides app analytics software. FlightRecorder, led by co-founder and CEO Can Abacigil, helps track what users of its customers' iOS and Android apps are doing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/15/2015 via BNC Analysis

Inshorts, acquired Retention.ai

synopsis: Content distribution app, Inshorts announced that they have acquired Palo Alto/Bengaluru-based Retention.ai, a data analytics startup that helps app developers analyse user behavior. Retention.ai primarily works on tracking uninstalled users, which includes finding possible reasons for uninstallation and ultimately decreasing user acquisition cost.
buyer: Inshorts
Inshorts is more than just another news app - it’s a unique news reading experience that lets you know it all, without reading it all. Swipe through news shorts that are made to be read on one screen. There’s no need to scroll and every story is written in 60 words or less. "
target: Retention.ai
Retention.ai is the world's first uninstall intelligence platform for mobile apps. Their platform allows app developers and marketers to track uninstalled users and understand their behaviour. They allow you to measure acquisition channel/source for uninstalls and decrease customer acquisition cost.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/13/2019 via BusinessWire

ServiceNow, will acquire Appsee

synopsis: ServiceNow announced it has signed an agreement to acquire the in-app mobile analytics platform and R&D talent of Appsee, an Israel and New York based application analytics platform company. Appsee helps app developers understand their mobile app users.
buyer: ServiceNow (NYSE:NOW:$5,171.48)
ServiceNow makes work better across the enterprise. Their applications automate, predict, digitize and optimize business processes and tasks, across IT, customer service, security operations and HR service delivery, creating a better experience for employees and customers. "
target: Appsee
Appsee helps app developers understand their mobile app users. Appsee is a simple and powerful visual in-app analytics platform that enables app developers to measure, understand and improve the user experience within their mobile apps. They are based in New York and Israel.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/16/2013 via Company Press Release

Conduit Ltd., will be merged with Perion Network Ltd.

synopsis: Perion Network Ltd. and Conduit Ltd. announced an agreement to combine Conduit's Client Connect business with Perion in an all-stock transaction. Perion Network is a global internet consumer software company.
buyer: Conduit Ltd.
Conduit is the largest global network of web and mobile app publishers with over 260,000 members and their 250 million users. Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from browsers and web sites to all major mobile devices. "
target: Perion Network Ltd. (PERI:$273.65)
Perion Network is a global internet consumer software company. Its brands include IncrediMail, a free email program; PhotoJoy, a digital photo application; Smilebox, provider of mobile and desktop social photo sharing services; and SweetIM, a fun messenging app.
price ($mm)
rev ($mm)
$90
EBITDA ($mm)
$20
EV / rev
0.0x
EV / EBITDA
0.0x
closed 4/30/2015 via BNC Analysis

Flipkart Online Services Pvt Ltd, acquired Appiterate

synopsis: Flipkart India has acquired Delhi based Appiterate, a mobile marketing start-up owned by DSYN Technologies Pvt. Ltd. Appiterate allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally and see real time conversion metrics with their insightful analytics.
buyer: Flipkart Online Services Pvt Ltd
Flipkart Online Services Pvt Ltd is India’s leading e-commerce marketplace offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle. They offer path-breaking services like Cash on Delivery, and a 30-day replacement policy. "
target parent: DSYN Technologies Pvt. Ltd.
target: Appiterate
AppIterate is a Mobile Marketing Automation Platform for native mobile apps. It allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally and see real time conversion metrics with our insightful analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/10/2015 via BNC Analysis

Supersonic will be merged with ironSource,

synopsis: Israeli tech firm IronSource has confirmed that it is merging with Supersonic, which specializes in user acquisition and in-app monetization for mobile apps and games. The aim is to create a one-stop shop for mobile monetization solutions that can help app developers scale up the number of users they have as quickly as possible.
buyer: ironSource
ironSource is a data and analytics company with a keen understanding of what content users want to see and when. Using proprietary data-driven technology, ironSource provides developers, carriers, device manufacturers & brands the platform to better understand and communicate with their users. "
target: Supersonic
Supersonic specializes in user acquisition and in-app monetization for mobile apps and games. Supersonic operates mainly in the Facebook segment and whose flagship product is a kind of virtual money for use in online games.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Soomla


read more

Soomla

1SDK Inc.

RevX

Cintric LLC

GetFocus

Flightrecorder Inc.

Retention.ai

Luna Labs Limited

CrossInstall

Acquired.io

Appsee

TheTool

Playable Platform

AppThis

AdinCube

AdinCube

Heyzap Inc.

Perion Network Ltd.

Spot.io

Appiterate

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Soomla

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Luna Labs Limited

Soomla

StreamRail Ltd.

Supersonic

AfterDownload

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Soomla

Luna Labs Limited

CrossInstall

Acquired.io

1SDK Inc.

TheTool

Playable Platform

AppThis

AdinCube

AdinCube

Heyzap Inc.

RevX

Cintric LLC

GetFocus

Flightrecorder Inc.

Retention.ai

Appsee

Perion Network Ltd.

Appiterate

Supersonic

Geography
Matching Companies
Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2020
rev ($mm)
$273.65
EBITDA ($mm)
$22.36
EBIT ($mm)
$16.99
Net Income ($mm)
$13.00
Employees
399
  • drill down
  • watch
Ticker: UPLD
 
 
 
 
 
 
 
 
Upland Software
Upland Software
Upland Software is a leading provider of cloud-based Enterprise Work Management software. Their applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and engage with their customers, prospects and community.
year
2021
rev ($mm)
$297.71
EBITDA ($mm)
$43.38
EBIT ($mm)
($4.51)
Net Income ($mm)
Employees
810
  • drill down
  • watch
Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: NYSE:NOW
 
 
 
 
 
 
 
 
ServiceNow
ServiceNow
ServiceNow is changing the way people work. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, ServiceNow helps the modern enterprise operate faster and be more scalable than ever before.
year
2021
rev ($mm)
$5,171.48
EBITDA ($mm)
$633.24
EBIT ($mm)
$234.86
Net Income ($mm)
$170.50
Employees
13096
  • drill down
  • watch
Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2020
rev ($mm)
$273.65
EBITDA ($mm)
$22.36
EBIT ($mm)
$16.99
Net Income ($mm)
$13.00
Employees
399
  • drill down
  • watch
Ticker: UPLD
 
 
 
 
 
 
 
 
Upland Software
Upland Software
Upland Software is a leading provider of cloud-based Enterprise Work Management software. Their applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and engage with their customers, prospects and community.
year
2021
rev ($mm)
$297.71
EBITDA ($mm)
$43.38
EBIT ($mm)
($4.51)
Net Income ($mm)
Employees
810
  • drill down
  • watch
Ticker: NYSE:NOW
 
 
 
 
 
 
 
 
ServiceNow
ServiceNow
ServiceNow is changing the way people work. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, ServiceNow helps the modern enterprise operate faster and be more scalable than ever before.
year
2021
rev ($mm)
$5,171.48
EBITDA ($mm)
$633.24
EBIT ($mm)
$234.86
Net Income ($mm)
$170.50
Employees
13096
  • drill down
  • watch
Ticker: APPS
 
 
 
 
 
 
 
 
Digital Turbine Group, LLC.
Digital Turbine Group, LLC.
Digital Turbine innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers. Its Mobile Delivery Platform powers user acquisition and engagement, operational efficiency, and monetization opportunities.
year
2020
rev ($mm)
$257.85
EBITDA ($mm)
$49.48
EBIT ($mm)
$46.18
Net Income ($mm)
$38.65
Employees
207
  • drill down
  • watch
Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
  • drill down
  • watch
Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: EB
 
 
 
 
 
 
 
 
Evvnt
Evvnt
Evvnt is a dynamic event marketing automation platform which syndicates events’ content to multiple event listing sites and calendars as a service. Evvnt provides ticketing, syndication, print, social, and email marketing services, while helping consumers find high quality, local events.
year
2020
rev ($mm)
$294.56
EBITDA ($mm)
($179.55)
EBIT ($mm)
($196.12)
Net Income ($mm)
Employees
1126
  • drill down
  • watch
Ticker: OTCPK:SING
 
 
 
 
 
 
 
 
SinglePoint
SinglePoint
SinglePoint is a full-service mobile technology and marketing provider. Their solutions that allow their clients to conduct business transactions, accept donations, and engage in communication through mobile devices. Their products connect companies to their markets by providing mobile technology.
year
2015
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch