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closed 1/20/2021 via BNC Analysis

UNICEPTA GmbH, acquired Ubermetrics

synopsis: Hamburg The Cologne media analysis provider Unicepta has bought a Berlin start-up Ubermetrics. Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights.
buyer: UNICEPTA GmbH
UNICEPTA was founded in 1996 and has been steadily rising as a leader and innovator in media intelligence, first in the German and central European marketplace, and now globally. They are the fastest growing full-service media and marketing intelligence provider in Europe, USA and APAC. "
target: Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 11/6/2019 via BNC Analysis

Seismic, acquired Percolate Industries, Inc.

synopsis: Seismic, a leading global sales and marketing enablement solution, has acquired Percolate, which provides a broad suite of software for managing the marketing process.
buyer parent: Mitcham Industries, Inc
buyer: Seismic
Seismic is a leading global sales and marketing enablement solution, improving close rates and delivering larger deals for sales while increasing marketing's impact on the bottom line. Seismic's machine learning and analytics capabilities improve the entire enablement process for large enterprises. "
target: Percolate Industries, Inc.
Percolate is the leading Content Marketing Platform. It offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns. Brands use Percolate to create a coordinated customer experience and understand marketing impact.
price ($mm)
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closed 6/29/2018 via Company Press Release

Authoritas, acquired Linkdex

synopsis: Authoritas is excited and pleased to announce that they have acquired Linkdex. Both companies provide an enterprise SEO and content marketing platform. By joining forces, there is a great opportunity for the two companies to join all their insights and data together for the benefit of all their current and future customers.
buyer: Authoritas
Analytics SEO Limited (t/A Authoritas) is a privately held company registered in the UK. Authoritas helps multinational enterprises (MNEs), ecommerce sites and leading digital agencies use unique data and tools to optimise their organic growth strategies through SEO and content marketing. "
target parent: ScribbleLive
target: Linkdex
Linkdex is a leading SEO platform for in-house teams and their agencies. Over 200 such teams, covering thousands of brands, utilize the Linkdex Enterprise SEO platform across the globe, with the vast majority of the world’s largest advertising and SEO agencies using it as their primary solution.
price ($mm)
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closed 11/3/2022 via BusinessWire

Media iQ Digital, acquired AirGrid

synopsis: MiQ, the global programmatic media partner, has announced the acquisition of UK-based AirGrid, the privacy-first audience platform. AirGrid is the only platform which enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation.
buyer: Media iQ Digital
MiQ is a programmatic media partner for marketers and agencies. They connect data from multiple sources to do interesting, exciting, business-problem-solving things for their clients. "
target: AirGrid
AirGrid is the only platform which enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation. Instead of using cookie-based data, AirGrid uses machine learning to segment publisher audiences without the use of any identifiers.
price ($mm)
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announced 2/28/2022 via BNC Analysis

LinkedIn Corporation, will acquire Oribi Ltd.

synopsis: LinkedIn, an online professional network, will acquire Oribi, a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
buyer parent: Microsoft Corporation
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn Corporation, together with its subsidiaries, operates an online professional network worldwide. The company allows members to create, manage, and share their professional identity online; build and engage with their professional networks; and access shared knowledge and insights. "
target: Oribi Ltd.
Oribi is a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2021 via BusinessWire

Smartly.io, acquired Viralspace

synopsis: Smartly.io, a leading global creative and digital advertising platform, has acquired Viralspace, an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time.
buyer parent: Providence Equity Partners Inc.
buyer: Smartly.io
Smartly.io a leading global creative and digital advertising platform. Smartly.io automates every step of social advertising to unlock greater performance. Their easy-to-use SaaS tool offers marketers a quick way to create, manage & optimize every aspect of a successful social advertising campaign. "
target: Viralspace
Viralspace is an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time based on those features.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 10/30/2019 via PR Newswire

TapClicks, acquired Megalytic

synopsis: TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, has acquired Megalytic, a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Megalytic
Megalytic is a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting. Their solution makes it easy for busy people to create great looking reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 4/27/2017 via PR Newswire

TapClicks, acquired Raven Internet Marketing Tools

synopsis: TapClicks, a leader in enterprise marketing reporting and data visualization, announced that it has acquired Raven Tools. Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Raven Internet Marketing Tools
Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/19/2014 via GlobeNewswire

IgnitionOne, Inc., acquired Knotice

synopsis: IgnitionOne, a global leader in cloud-based digital marketing technology, announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. "
target: Knotice
Knotice is a privately-owned, leading digital marketing technology company that specializes in the intake and activation of data for messaging and analytics.
price ($mm)
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closed 10/24/2016 via BusinessWire

Visual IQ, Inc., acquired Refined Labs

synopsis: Visual IQ, the leading cross channel marketing attribution software provider, announced it has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The addition of Refined Labs' analytical prowess will strengthen Visual IQ's global attribution offering more brands with solutions that match their goals.
buyer: Visual IQ, Inc.
Visual IQ's SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. "
target: Refined Labs
Based in Munich, Germany, Refined Labs provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.
price ($mm)
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closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
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closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 9/25/2019 via Company Press Release

BrandMaster, acquired TACTIC

synopsis: BrandMaster, Norway’s leading marketing and branding software solution, has acquired TACTIC, Norway's leading provider of dynamic creative optimization for brands and agencies whose data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences.
buyer: BrandMaster
BrandMaster is Norway’s leading marketing and branding software solution. Based on a 100% SaaS enabled delivery model, BrandMaster has created a solid application platform contributing to a “one place for all your brand and marketing”. "
target: TACTIC
Headquartered in Norway, TACTIC is a leading provider of dynamic creative optimization for brands and agencies. Their data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/24/2016 via Company Press Release

ScribbleLive, acquired Linkdex

synopsis: ScribbleLive, the leading global content marketing solution provider, announced that it has acquired Linkdex, the world’s leading SEO platform for in-house teams and their agencies. Hundreds of teams, covering thousands of brands, utilize the Linkdex Enterprise SEO platform across the globe.
buyer: ScribbleLive
ScribbleLive is the leading content marketing software platform that helps businesses grow and expand the top of the marketing funnel using big data. The SaaS solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. "
target: Linkdex
Linkdex is a SaaS Platform that unites search, PR, and content channels. They specialize in SEO, marketing, online marketing, content marketing, public relations, social media, and technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 4/4/2011 via Company Press Release

Deutsche Post AG, acquired AdCloud GmbH

synopsis: Deutsche Post is acquiring the Cologne-based company Adcloud GmbH, a special provider of performance marketing solutions for the online advertising market. Deutsche Post will further expand its range of services in online advertising market and strengthen its position as a neutral provider who can efficiently place and market online advertising.
buyer: Deutsche Post AG (XTRA:DPW:$70,686.40)
Deutsche Post AG, through its subsidiaries, operates as a logistics company worldwide. The company operates in four divisions: mail, express, logistics, and financial services. "
target: AdCloud GmbH
Adcloud is an independent advertising technology company creating the worlds first open ecosystem to build your own advertising flywheel and exchange digital advertisements.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (YHOO:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2021 via BNC Analysis

UNICEPTA GmbH, acquired Ubermetrics

synopsis: Hamburg The Cologne media analysis provider Unicepta has bought a Berlin start-up Ubermetrics. Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights.
buyer: UNICEPTA GmbH
UNICEPTA was founded in 1996 and has been steadily rising as a leader and innovator in media intelligence, first in the German and central European marketplace, and now globally. They are the fastest growing full-service media and marketing intelligence provider in Europe, USA and APAC. "
target: Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2021 via BNC Analysis

UNICEPTA GmbH, acquired Ubermetrics

synopsis: Hamburg The Cologne media analysis provider Unicepta has bought a Berlin start-up Ubermetrics. Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights.
buyer: UNICEPTA GmbH
UNICEPTA was founded in 1996 and has been steadily rising as a leader and innovator in media intelligence, first in the German and central European marketplace, and now globally. They are the fastest growing full-service media and marketing intelligence provider in Europe, USA and APAC. "
target: Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2021 via BNC Analysis

UNICEPTA GmbH, acquired Ubermetrics

synopsis: Hamburg The Cologne media analysis provider Unicepta has bought a Berlin start-up Ubermetrics. Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights.
buyer: UNICEPTA GmbH
UNICEPTA was founded in 1996 and has been steadily rising as a leader and innovator in media intelligence, first in the German and central European marketplace, and now globally. They are the fastest growing full-service media and marketing intelligence provider in Europe, USA and APAC. "
target: Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/14/2021 via GlobeNewswire

International Data Group, acquired KickFire

synopsis: IDG Communications, Inc., the global expert in technology media, data, and marketing services, has announced the acquisition of the Silicon Valley-based marketing data and intelligence company, KickFire.
buyer: International Data Group
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. "
target: KickFire
KickFire is a Silicon Valley-based marketing data and intelligence company. Their first-party intent data and intelligence are a key data source for many companies in the MarTech ecosystem.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2018 via BNC Analysis

Verdane Capital, acquired Penetrace & Zisson

synopsis: Verdane Capital announced it has closed a transaction with Skagerak Maturo containing Zisson, a provider of cloud-based communication center software, and Penetrace, a provider of software tools to marketing professionals.
buyer: Verdane Capital
Verdane funds provide flexible growth capital to fast growing software, consumer internet, energy or high-technology industry businesses. The funds are distinctive in that they can invest either in a single company, or in portfolios of companies. "
target parent: Skagerak Maturo
target: Penetrace & Zisson
Penetrace is an all-in-one marketing intelligence platform enabling advertisers and agencies to see clearly how marketing can drive short- and long-term sales. Zisson connects telecom operators’ networks and user interfaces for multi-channel customer dialogue.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/30/2016 via Market Wire

Meltwater, acquired Encore Alert

synopsis: Meltwater, the global leader in media intelligence solutions, announced the acquisition of Encore Alert. The company is a Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company's marketing and PR efforts.
buyer: Meltwater (:$359.79)
Meltwater helps companies make better, more informed business decisions based on insights from the outside. Meltwater is a media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand. "
target: Encore Alert
Encore Alert uses artificial intelligence to help marketers at brands automatically identify and quickly act on emerging trends, PR crises, and important web mentions. Founded in 2013 and backed by top investors including 500 Startups, HBS Angels, and NextGen Venture Partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/23/2022 via PR Newswire

Triple Lift, acquired 1plusX

synopsis: TripleLift, the advertising technology company reinventing ad placement, has acquired 1plusX, a global marketing technology company. 1plusX helps media companies and marketers to unlock the full value of their marketing data. Their AI-powered platform turns data into actionable insights that enables companies to find new customers.
buyer parent: Vista Equity Partners
buyer: Triple Lift
TripleLift is an advertising technology company that is reinventing ad placement. TripleLift's technology powers ads that make advertising better for everyone. Their marketplace serves the world's leading brands, publishers, streaming companies and demand-side platforms. "
target: 1plusX
1plusX is a global marketing technology company. 1plusX helps media companies and marketers to unlock the full value of their marketing data. Their AI-powered platform turns data into actionable insights that enables companies to find new customers, amplify engagement and grow their digital revenue.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/3/2022 via BusinessWire

Media iQ Digital, acquired AirGrid

synopsis: MiQ, the global programmatic media partner, has announced the acquisition of UK-based AirGrid, the privacy-first audience platform. AirGrid is the only platform which enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation.
buyer: Media iQ Digital
MiQ is a programmatic media partner for marketers and agencies. They connect data from multiple sources to do interesting, exciting, business-problem-solving things for their clients. "
target: AirGrid
AirGrid is the only platform which enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation. Instead of using cookie-based data, AirGrid uses machine learning to segment publisher audiences without the use of any identifiers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/2/2022 via Company Press Release

mmi Analytics, acquired Achoo

synopsis: mmi Analytics, a specialist provider of beauty industry insights in the UK, has acquired Achoo, an influencer marketing platform in Denmark. Achoo helps marketers identify, build and manage relationships with the most relevant influencers. Their platform provides actionable insights that enable users to automate their influencer discovery process.
buyer: mmi Analytics
mmi Analytics is a specialist provider of beauty industry insights in the UK. mmi's platform monitors media, marketing and e-commerce data across the world’s largest beauty markets, enabling clients to measure influencer and online retail relationships and optimise sales activities online. "
target: Achoo
Achoo is an influencer marketing platform in Denmark. Achoo helps marketers identify, build and manage relationships with the most relevant influencers. Their platform provides actionable insights that enable users to automate their influencer discovery process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2022 via BNC Analysis

LinkedIn Corporation, will acquire Oribi Ltd.

synopsis: LinkedIn, an online professional network, will acquire Oribi, a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
buyer parent: Microsoft Corporation
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn Corporation, together with its subsidiaries, operates an online professional network worldwide. The company allows members to create, manage, and share their professional identity online; build and engage with their professional networks; and access shared knowledge and insights. "
target: Oribi Ltd.
Oribi is a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/30/2021 via GlobeNewswire

MeritB2B, acquired True Influence

synopsis: MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, has acquired True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace.
buyer parent: Mountaingate Capital
buyer: MeritB2B
MeritB2B is the leading provider of B2B data, database products, analytics, digital and performance marketing solutions. The company leverages its leading database technology platform and specialized analytics to enable growth for B2B marketers. "
target: True Influence
True Influence is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. They leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2021 via BusinessWire

Smartly.io, acquired Viralspace

synopsis: Smartly.io, a leading global creative and digital advertising platform, has acquired Viralspace, an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time.
buyer parent: Providence Equity Partners Inc.
buyer: Smartly.io
Smartly.io a leading global creative and digital advertising platform. Smartly.io automates every step of social advertising to unlock greater performance. Their easy-to-use SaaS tool offers marketers a quick way to create, manage & optimize every aspect of a successful social advertising campaign. "
target: Viralspace
Viralspace is an AI-powered platform that helps marketers to make data-driven decisions about their ad creative. Viralspace tells users which features drive performance for their brand and helps them to optimize their digital marketing in real time based on those features.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2019 via PR Newswire

TapClicks, acquired Megalytic

synopsis: TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, has acquired Megalytic, a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Megalytic
Megalytic is a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting. Their solution makes it easy for busy people to create great looking reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 4/27/2017 via PR Newswire

TapClicks, acquired Raven Internet Marketing Tools

synopsis: TapClicks, a leader in enterprise marketing reporting and data visualization, announced that it has acquired Raven Tools. Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Raven Internet Marketing Tools
Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/19/2014 via GlobeNewswire

IgnitionOne, Inc., acquired Knotice

synopsis: IgnitionOne, a global leader in cloud-based digital marketing technology, announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. "
target: Knotice
Knotice is a privately-owned, leading digital marketing technology company that specializes in the intake and activation of data for messaging and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2013 via BusinessWire

NeuStar, Inc., acquired Aggregate Knowledge, Inc.

synopsis: Neustar, Inc., a trusted neutral provider of real-time information and analysis, announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is a provider of market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. "
target: Aggregate Knowledge, Inc.
Aggregate Knowledge is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform.
price ($mm)
$119
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2016 via BusinessWire

Visual IQ, Inc., acquired Refined Labs

synopsis: Visual IQ, the leading cross channel marketing attribution software provider, announced it has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The addition of Refined Labs' analytical prowess will strengthen Visual IQ's global attribution offering more brands with solutions that match their goals.
buyer: Visual IQ, Inc.
Visual IQ's SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. "
target: Refined Labs
Based in Munich, Germany, Refined Labs provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/3/2014 via BusinessWire

Xaxis, will acquire BannerConnect

synopsis: Xaxis, announced it has agreed to acquire media trading firm Bannerconnect. Headquartered in Sittard, the Netherlands, Bannerconnect is one of Europe’s top programmatic advertising specialists with a decade-long track record developing proprietary ad technology solutions to power automated campaigns for the world’s most sophisticated marketers.
buyer parent: WPP Group, plc
buyer: Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with teams of audience analysts, data scientists and engineers."
target: BannerConnect
BannerConnect is an online advertising company, specialized in offering its advertisers and publishers a unique blend of marketing solutions. BannerConnect's advertising services range from standard Run-of-Network campaigns, to full channel customization through the Site Select solution.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 1/12/2022 via GlobeNewswire

Unbounce Marketing Solutions Inc., acquired LeadsRx

synopsis: Unbounce, the leading conversion intelligence platform, announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.
buyer: Unbounce Marketing Solutions Inc.
Unbounce is the global leader in landing page and conversion intelligence software empowering marketers to build and test landing pages without a web developer. "
target: LeadsRx
LeadsRx is a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/13/2022 via PR Newswire

Fyllo, will acquire Semasio GmbH

synopsis: Fyllo, the compliance-first platform providing data-driven marketing and regulatory solutions for high-growth industries, will acquire Semasio, a pioneer in unified targeting for digital marketing. Based in Germany, Semasio works with marketers to help them understand and reach their audiences.
buyer: Fyllo
Fyllo is the leader in digital marketing and compliance solutions for highly regulated industries. The company's Fyllo Compliance Cloud software delivers data, media, retail, and regulatory solutions that enable organizations to streamline compliance, increase efficiencies, and scale with speed. "
target: Semasio GmbH
Based in Germany, Semasio works with marketers to help them understand and reach their audiences, across 30 languages and counting, through three types of targeting: audience, contextual, and brand fit.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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