Like The Best for Baby

closed 6/4/2021 via BNC Analysis

Fanfinders Ltd, acquired The Best for Baby

synopsis: FanFinders, a London, UK-based performance marketing and consumer intelligence company in the parenting industry, has acquired The Best for Baby, a UK-based independent review website for baby brands. The Best for Baby provides reviews and ratings for nappies, car seats, baby toys, and more.
buyer: Fanfinders Ltd
FanFinders is a UK-based performance marketing and consumer insight company that connects brands with parents. FanFinders puts promotional offers and content from leading brands in front of millions of members through their Your Baby Club network. "
target: The Best for Baby
The Best for Baby is a UK-based independent review website for baby brands. The Best for Baby is dedicated to providing parents with the information they need to make important product choices for their baby. Their platform provides reviews and ratings for nappies, car seats, baby toys, and more.
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closed 9/25/2019 via PR Newswire

KidPass, acquired Mommy Nearest Inc.

synopsis: KidPass, the largest online marketplace for booking kids activities, has acquired Mommy Nearest, an award-winning, tech-enabled media company for millennial parents. Mommy Nearest's geo-based app and website provides parents with family-friendly places, local travel guides, and relatable parenting content.
buyer: KidPass
KidPass is the leading online marketplace for parents to discover and book kids activities. KidPass is the largest website for kids activities with over 400,000 activities booked across 4,000 activity providers and 20 categories including music, arts, sports, dance, playspaces, and more. "
target: Mommy Nearest Inc.
Mommy Nearest is an award-winning, tech-enabled media company for millennial parents. Mommy Nearest's geo-based app and website provides parents with family-friendly places, local travel guides, and relatable parenting content. Their app lists 100,000 kid-friendly places in all 50 US states.
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closed 3/22/2017 via PR Newswire

Mom2Mom, acquired ParaBebes.com

synopsis: Mom2Mom - the platform that puts mothers in contact with other mothers to offer or get help for their children - has agreed to acquire the Spanish online portal ParaBebes.com. ParaBebes.com is a site aimed at parents and professionals in the field of childhood and motherhood in which they can exchange information, knowledge and opinions.
buyer: Mom2Mom
Mom2Mom is a social network that reinvents the current system of nanny services by connecting mothers interested in caring for children in exchange of time or money. Mom2Mom is a platform that geo-locates mothers who offer or look for babysitting services through a simple, practical and free app. "
target parent: Grupo Intercom S.A
target: ParaBebes.com
ParaBebes.com is a site aimed at parents and professionals in the field of childhood and motherhood in which they can exchange information, knowledge and opinions based on their own experience. They have created a directory of children's services and a guide of children's and maternity stores.
price ($mm)
$1.72
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closed 8/3/2016 via BNC Analysis

Kubisch and Ferris Orthodontics, acquired ParentClick Inc.

synopsis: Local business Kubisch and Ferris Orthodontics has partnered with Santa Barbara family Robert and Tammy Ball to acquire ParentClick Inc. ParentClick.com has been a staple in the Santa Barbara community since 2004. Its purpose is to have a one-stop, web-based research portal for families to find resources for their children.
buyer: Kubisch and Ferris Orthodontics
Kubisch and Ferris Orthodontics is a respected orthodontic care provider dedicated to creating beautiful, confident smiles in Santa Barbara, Goleta, California and the surrounding areas. "
target: ParentClick Inc.
ParentClick.com has been a staple in the Santa Barbara community since 2004. Its purpose is to have a one-stop, web-based research portal for families to find resources for their children.
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closed 10/16/2019 via BNC Analysis

Care Sourcer Ltd, acquired Good Care Guide Ltd./Care Home Advisor Limited

synopsis: Edinburgh-based Care Sourcer has bought social care consumer websites Good Care Guide and Care Home Advisor from healthcare intelligence provider LaingBuisson. Care Sourcer is the UK’s first comparison and matching site for care of the elderly. Care Home Advisor aggregates real time data to help people find the right care home for their needs.
buyer: Care Sourcer Ltd
Care Sourcer - dubbed 'the Rightmove of care' - is the UK’s first comparison and matching site for care of the elderly. Care Sourcer was founded in Edinburgh in 2016 by Parfery and Andrew McGinley. "
target parent: Laing & Buisson
target: Good Care Guide Ltd./Care Home Advisor Limited
Good Care Guide is a leading website to find, rate and review care for older people (as well as childcare) in care homes and those looking for care at home across England, Scotland and Wales. Care Home Advisor aggregates real time data to help find the right care home for their needs.
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closed 8/27/2018 via BNC Analysis

Russmedia International AG, acquired Little Bird GmbH

synopsis: Russmedia International AG, an investor in marketplaces, aggregators and e-commerce solutions across Europe, has acquired a majority stake in Little Bird, a German company that provides web-based software for the registration, allocation, and administration of childcare services.
buyer parent: Russ Media
buyer: Russmedia International AG
Founded in 2017, Russmedia International AG is an investor in marketplaces, aggregators and e-commerce solutions across Europe. They support entrepreneurs throughout the lifecycle of their businesses. The company also manages the digital businesses of the Russmedia Group. "
target: Little Bird GmbH
Little Bird is a German company that provides web-based software for the registration, allocation, and administration of childcare services. Their solutions allows parents to find childcare services that suits their needs and childcare service providers to more efficiently manage their business.
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closed 8/7/2020 via BusinessWire

Bright Horizons Family Solutions, acquired Sittercity

synopsis: Bright Horizons has acquired Sittercity, a leading online marketplace for families and caregivers. The acquisition enhances Bright Horizons’ current portfolio of family-focused solutions and extends its capabilities to serve families and clients with flexible care options, including babysitters and in-person or virtual tutors.
buyer: Bright Horizons Family Solutions (BFAM:$1,832.29)
Bright Horizons is a leading global provider of high-quality child care and early education, back-up care, and workplace education services. The company partners with employers to support workforces by providing services that help working families and employees thrive personally and professionally. "
target: Sittercity
Sittercity is a leading online marketplace for families and caregivers. Sittercity pioneered tech-enabled child care in 2001 and has built a platform that radically simplifies the way people find, book, and pay for trusted care.
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closed 4/25/2018 via BNC Analysis

Babierge, Inc., acquired Rent Baby Equipment

synopsis: Babierge, the leading baby gear rental service and branded multi-sided marketplace, announced its acquisition of the leading baby gear rental directory, Rent Baby Equipment. Rent Baby Equipment makes it easy to find all the gear parents need no matter where they are traveling to in the United States.
buyer: Babierge, Inc.
Babierge is the leading baby gear rental service and marketplace serving over 8,000 families in more than 170 markets in the US and Canada. The company helps families "Pack Light and Travel Far" by delivering and setting-up exceptionally clean, quality baby gear at their hotel or vacation rental. "
target: Rent Baby Equipment
Rent Baby Equipment is a leading baby gear rental directory in the United States. Rent Baby Equipment makes it easy to find all the gear parents need no matter where they are traveling to in the United States.
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closed 2/8/2017 via BNC Analysis

Poppins Corporation, acquired Smart Sitter Inc.

synopsis: Poppins, a leading provider of child care, acquired Smart Sitter from Internet media company Gree. Smart Sitter offers a program where parents looking for babysitters can connect with licensed day-care workers and preschool teachers.
buyer: Poppins Corporation
Poppins is a leading provider of child care that offers nanny services, nursing care, early childhood education and childcare training. They are based in Tokyo, Japan. "
target parent: Gree, Inc.
target: Smart Sitter Inc.
Smart Sitter offers an online program where parents looking for babysitters can connect with licensed day-care workers and preschool teachers. The company was founded in 2014 and is based in Tokyo, Japan.
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closed 11/18/2010 via PR Newswire

Sittercity.com, acquired Sitters.com

synopsis: Sittercity.com, America's largest and most trusted website for connecting families with local, quality in-home caregivers, announced the acquisition of the Sitters.com website.
buyer: Sittercity.com
Sittercity.com, the inventor of online caregiving, is America's largest and most trusted online source for babysitters, nannies, pet sitters, senior care, housesitting, housekeeping and tutoring. "
target: Sitters.com
Sitters.com is the third-largest in-home care website and has developed a significant sitter and parent network throughout its almost 10 year history.
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closed 2/20/2008 via PR Newswire

Sittercity.com, acquired Callforsitters.com

synopsis: The nation's largest and most trusted online source for caregivers, Sittercity.com, announced today that it acquired the assets of online babysitting source Callforsitters.com. Sittercity.com and Callforsitters.com have been two pivotal sites in growing the online caregiving industry, which Sittercity.com initiated in 2001.
buyer: Sittercity.com
Sittercity.com, the inventor of online caregiving, is America's most trustworthy source for child care and pet care, dedicated to making the process of finding a caregiver fast, easy, safe and fun. "
target: Callforsitters.com
CallforSitters.com is a site that connects babysitters and parents. It has nearly 100,000 users.
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closed 7/5/2017 via BNC Analysis

Yoopies, SAS, acquired Findababysitter.com

synopsis: Yoopies concluded the acquisition of its English rival Findababysitter.com. Findababysitter.com is the UK's only childcare search site with background checks and parent references. They provide a quick and easy way for parents to find local childcare online.
buyer: Yoopies, SAS
Launched in 2011 by Jessica Cymerman and Benjamin Suchar, Yoopies has developed a platform that connects parents and childcare professionals. However, the company is not restricted to childcare and offers other home-based services, such as school support and help for the elderly. "
target: Findababysitter.com
Findababysitter.com is the UK's only childcare search site with background checks and parent references. They provide a quick and easy way for parents to find local childcare online.
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closed 5/13/2020 via BNC Analysis

SeverGroup, acquired Tolko Sprosit

synopsis: SeverGroup, a Russian private investment company, has acquired Tolko Sprosit from Doc+, a Russian provider of telemedicine and home doctor services. Tolko Sprosit is a medical blog in Russia that provides answers to general health questions. The blog also talks about how to interact with healthcare institutes and doctors, and parenting.
buyer: SeverGroup
SeverGroup is a Russian private investment company founded in 1993 and includes ZAO "Severgroup" and OOO "Capital". The Group makes long-term investments and manages the assets in behalf of Alexey Mordashov. "
target parent: Doc+
target: Tolko Sprosit
Tolko Sprosit is a medical blog in Russia. Tolko Sprosit provides answers to general health questions through their About Health section. Their About Hospitals section talks about how to interact with healthcare institutes and doctors; and their About Children section talks about parenting.
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closed 11/14/2011 via BusinessWire

Disney Interactive Media Group, acquired Babble Media, Inc.

synopsis: The Walt Disney Co., through its subsidiary Disney Online, has acquired Babble Media, a leading online parenting platform featuring more than 200 influential mom bloggers. The acquisition further strengthens the position of Disney Interactive Media Group’s Moms and Family portfolio as a leading online resource for moms and families.
buyer parent: The Walt Disney Company
buyer: Disney Interactive Media Group
Disney Interactive Media Group, the interactive entertainment affiliate of The Walt Disney Company, creates immersive, connected, interactive experiences across console, online, mobile and social network platforms to entertain and inform audiences around the globe. "
target: Babble Media, Inc.
Babble Media, Inc. is a leading online parenting platform featuring more than 200 influential mom bloggers. Its stable of bloggers contribute daily to parenting topics including pregnancy, child care, health, food, family activities as well as lifestyle topics such as home and fashion.
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closed 7/13/2011 via Market Wire

Internet Brands, Inc., purchased Weddingbee.com and JustMommies.com from eHarmony

synopsis: Internet Brands, a new media company that operates online media, community, and e-commerce websites in vertical markets, announced the acquisition of Weddingbee.com, one of the largest wedding blogs on the Internet, and JustMommies.com, a top-ranked parenting community for moms and moms-to-be.
buyer parent: Hellman & Friedman LLC
buyer: Internet Brands, Inc. (:$107.45)
Headquartered in El Segundo, Calif., Internet Brands, Inc. is a new media company that operates online media, community, and e-commerce websites in vertical markets. The company also develops and licenses Internet software and social media applications. "
seller: eHarmony
eHarmony launched in the United States in 2000 and is now the #1 Trusted Relationship Services Provider in the USA. eHarmony’s patented Compatibility Matching System® allows eHarmony members to be matched with compatible persons with whom they are likely to enjoy a long-term relationship.
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announced 9/6/2019 via Company Press Release

ItoKuro Inc., will acquire Sendyou Inc.

synopsis: Sendyou Inc. is pleased to announce that they have signed an agreement to transfer all issued shares to Itokuro. Sendyou Inc. is an online platform for sharing information amongst parents. Sendyou Inc. has developed Comolib, a word-of-mouth website that provides information on family friendly destinations.
buyer: ItoKuro Inc. (TSE:6049:$26.36)
Founded in 2006, ItoKuro is a Japanese company that operates comparison websites for cram schools and preparatory schools. Their websites covers schools for elementary school to high school students. The company also offers marketing services to the education industry. "
target: Sendyou Inc.
Sendyou Inc. is an online platform for sharing information amongst parents. Sendyou Inc. has developed Comolib, a word-of-mouth website that provides information on family friendly destinations, such as restaurants, and parks. Sendyou's Kodomo Booster is a portal to compare children's classes.
price ($mm)
$6.58
rev ($mm)
$1
EBITDA ($mm)
EV / rev
12.5x
EV / EBITDA
closed 5/5/2017 via BNC Analysis

Unique Heritage Media, acquired Wondercity SARL

synopsis: Unique Heritage Media continues its development through the acquisition of Wondercity, the digital mums newsletter and the associated site of recommendations for family outings and activities, created in 2012 by Anne-Laure Corrot and Maia Tabo-Birn.
buyer: Unique Heritage Media
Unique Heritage Media (UHM) is a media group dedicated to the youth and to their entourage. Its ambition is to enable young people to grow and play while learning and discovering the world. UHM develops fifteen strong brands in the press, book, or digital sector. "
target: Wondercity SARL
Wondercity is the digital newsletter and the associated site of recommendations for family outings and activities. Every week in France, close to one in every 10 mothers with children under 12 receive recommendations for activities and outings for the weekend and the school holidays from Wondercity.
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closed 4/23/2017 via BNC Analysis

TargetVideo, acquired Hallo:Eltern

synopsis: TargetVideo, the video and digital specialist from Munich, has purchased Hallo:Eltern. The online magazine HALLO: ELTERN is aimed at young and emerging parents of the Generation Mobile & Social Media.
buyer: TargetVideo
TargetVideo is an innovative and fast growing media company and by now one of the leading video publishers in Germany. They create, distribute and license video content within an editorial context throughout all digital channels. At the same time they develop and operate strong editorial websites. "
target: Hallo:Eltern
The online magazine HALLO: ELTERN is aimed at young and emerging parents of the Generation Mobile & Social Media.
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closed 5/20/2015 via PE Hub

Sandbox & Co., acquired Family Education Network

synopsis: Sandbox & Co., an industry-focused investor committed to building businesses at the intersection of the digital, learning and media sectors, has acquired Family Education Network (FEN) from Pearson. FEN is an online consumer network of the world's best learning and information resources, personalized to help parents, teachers, and students.
buyer: Sandbox & Co.
Sandbox is an industry-focused investor committed to building and supporting businesses at the intersection of the digital, learning and media sectors. Founded in 2014, the partners of Sandbox have a long track-record of acquiring, transforming and scaling businesses and brands internationally. "
target parent: Pearson plc
target: Family Education Network
Family Education Network is the best of the Internet's content, resources, and shopping for parents, teachers, and kids. The company's mission is to be an online consumer network of the world's best learning and information resources, personalized to help parents, teachers, and students.
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closed 9/2/2014 via BNC Analysis

Bayard Presse, acquired Enfant.com

synopsis: Bayard. Inc., publisher of religious books and magazines in the United States, has announced their acquisition of Enfant.com, an online monthly magazine publication on the themes of pregnancy and parenting. The company is based in France.
buyer: Bayard Presse
Bayard Presse SA publishes magazines and newspapers. The company was founded in 1873 and is based in Paris, France. "
target: Enfant.com
enfant.com is an online monthly magazine publication on the themes of pregnancy and parenting. The company is based in France.
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closed 6/4/2021 via BNC Analysis

Fanfinders Ltd, acquired The Best for Baby

synopsis: FanFinders, a London, UK-based performance marketing and consumer intelligence company in the parenting industry, has acquired The Best for Baby, a UK-based independent review website for baby brands. The Best for Baby provides reviews and ratings for nappies, car seats, baby toys, and more.
buyer: Fanfinders Ltd
FanFinders is a UK-based performance marketing and consumer insight company that connects brands with parents. FanFinders puts promotional offers and content from leading brands in front of millions of members through their Your Baby Club network. "
target: The Best for Baby
The Best for Baby is a UK-based independent review website for baby brands. The Best for Baby is dedicated to providing parents with the information they need to make important product choices for their baby. Their platform provides reviews and ratings for nappies, car seats, baby toys, and more.
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closed 6/4/2021 via BNC Analysis

Fanfinders Ltd, acquired The Best for Baby

synopsis: FanFinders, a London, UK-based performance marketing and consumer intelligence company in the parenting industry, has acquired The Best for Baby, a UK-based independent review website for baby brands. The Best for Baby provides reviews and ratings for nappies, car seats, baby toys, and more.
buyer: Fanfinders Ltd
FanFinders is a UK-based performance marketing and consumer insight company that connects brands with parents. FanFinders puts promotional offers and content from leading brands in front of millions of members through their Your Baby Club network. "
target: The Best for Baby
The Best for Baby is a UK-based independent review website for baby brands. The Best for Baby is dedicated to providing parents with the information they need to make important product choices for their baby. Their platform provides reviews and ratings for nappies, car seats, baby toys, and more.
price ($mm)
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closed 9/15/2021 via BNC Analysis

From The Future, acquired Plush

synopsis: From The Future, a strategically-lead digital agency, has acquired Plush Digital, a full-funnel marketing agency. Plush brings together innovative creative, world-class audience and media buying, and advanced analytics to drive repeatable, proven results. They offer services for marketing strategy, media buying, performance creative, and more
buyer: From The Future
From The Future is a strategically-lead digital agency. From The Future creates sustainable growth, and unlocks new revenue streams for Their clients. They provide services for SEO, paid media, performance creative, conversion optimization, and more. "
target: Plush
Plush is a full-funnel marketing agency. Plush brings together innovative creative, world-class audience and media buying, and advanced analytics to drive repeatable, proven results. They offer services for marketing strategy, media buying & planning, performance creative, and data & analytics.
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closed 9/7/2021 via BNC Analysis

Azerion BV, acquired Sublime

synopsis: Azerion, a digital gaming and monetisation platform, has made its latest acquisition in the form of French digital advertising company Sublime. Sublime, formerly known as ‘Sublime Skinz’, focuses on delivering creative and tailor-made programmatic advertising solutions to brands and publishers around the world.
buyer: Azerion BV
Azerion is a Netherlands-based media, gaming, and technology company that provides safe, reliable, valuable content and services. Azerion engages users while helping advertisers and publishers connect with them by tailoring advertising and content solutions to markets where they're present. "
target: Sublime
Sublime, formerly known as ‘Sublime Skinz’, focuses on delivering creative and tailor-made programmatic advertising solutions to brands and publishers around the world.
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closed 9/7/2021 via BNC Analysis

Azerion BV, acquired Sublime

synopsis: Azerion, a digital gaming and monetisation platform, has made its latest acquisition in the form of French digital advertising company Sublime. Sublime, formerly known as ‘Sublime Skinz’, focuses on delivering creative and tailor-made programmatic advertising solutions to brands and publishers around the world.
buyer: Azerion BV
Azerion is a Netherlands-based media, gaming, and technology company that provides safe, reliable, valuable content and services. Azerion engages users while helping advertisers and publishers connect with them by tailoring advertising and content solutions to markets where they're present. "
target: Sublime
Sublime, formerly known as ‘Sublime Skinz’, focuses on delivering creative and tailor-made programmatic advertising solutions to brands and publishers around the world.
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closed 8/27/2021 via GlobeNewswire

Merkle, Inc., acquired LiveArea

synopsis: PFSweb, Inc., a global commerce services company, announced that it has completed the sale of LiveArea, its global customer experience and commerce agency business unit, to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
buyer parent: Dentsu Inc.
buyer: Merkle, Inc.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle creates customer experiences that drive improved marketing results and shareholder value. "
target parent: PFSweb, Inc.
target: LiveArea
LiveArea is an award-winning global customer experience and commerce agency. They bring the full potential of digital business to life, helping brands create meaningful and lasting customer connections.
price ($mm)
$250
rev ($mm)
$85
EBITDA ($mm)
EV / rev
2.9x
EV / EBITDA
closed 8/12/2021 via BusinessWire

Merge World, acquired Blue Moon Digital, Inc.

synopsis: MERGE, a Keystone Capital Management portfolio company, has acquired Blue Moon Digital, Inc., a leading performance marketing, data science, and digital agency based in Denver. This acquisition significantly enhances MERGE’s performance marketing and data science capabilities and deepens the firm’s retailer and pharma vertical marketing expertise.
buyer parent: Keystone Capital
buyer: Merge World
MERGE is an independent, integrated marketing and technology development agency with deep domain expertise in the healthcare, financial services, and consumer verticals. "
target: Blue Moon Digital, Inc.
Blue Moon Digital is a leading performance marketing, data science, and digital agency with a focus on driving traffic and transactions for their clients. They provide a full suite of performance marketing services, including digital strategy, paid media, email, Search Engine Optimization, and more.
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closed 7/28/2021 via Company Press Release

Sideshow Ltd., acquired TRGT

synopsis: Sideshow Group, a digital communications agency in the UK, has acquired TRGT, one of the UK and Europe’s fastest growing and most successful performance marketing agencies. TRGT manages campaigns on behalf of over 60 clients from around the world. They deliver on point digital performance marketing campaigns for paid search and paid social.
buyer: Sideshow Ltd.
Sideshow is a marketing and advertising company. They aim to be the no.1 independent digital marketing group in the UK. They help ambitious companies to improve the effectiveness of their communications through meaningful interactions and engaging digital experiences. "
target: TRGT
TRGT is one of the UK and Europe’s fastest growing and most successful performance marketing agencies. TRGT manages campaigns on behalf of over 60 clients from around the world. They deliver on point digital performance marketing campaigns for paid search and paid social.
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announced 7/19/2021 via PR Newswire

Tinuiti Inc., will acquire Bliss Point Media

synopsis: Tinuiti, the largest independent performance marketing agency in the US, will acquire Bliss Point Media, a cutting edge video advertising agency delivering high-impact performance marketing campaigns. Bliss Point uses machine learning and algorithmic media buying to establish, optimize and scale TV and streaming video campaigns.
buyer: Tinuiti Inc.
Tinuiti is the largest independent performance marketing firm across Google, Facebook, and Amazon. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing, and more, Tinuiti understands success requires both strategy and channel specialization. "
target: Bliss Point Media
Bliss Point Media is a cutting edge video advertising agency delivering high-impact performance marketing campaigns. Bliss Point uses machine learning and algorithmic media buying to establish, optimize and scale TV and streaming video campaigns for the most innovative direct-to-consumer companies.
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closed 5/5/2021 via PR Web

Beringer Capital, acquired Perform[cb]

synopsis: Beringer Capital, a leading private equity fund, has acquired Perform[cb] from Centre Lane Partners, a private investment firm. Perform[cb] is a preeminent performance marketing company. Perform[cb]'s network and agency empowers brands to acquire new customers across diverse digital channels on a pay-for-results model.
buyer: Beringer Capital
Beringer Capital is a leading private equity firm investing in digital media and marketing industries. Through a combination of strategic alignments and add-on acquisitions, Beringer Capital partners with founders and management teams to maximize the long-term value of their businesses. "
target parent: Centre Lane Partners, LLC
target: Perform[cb]
Perform[cb] is a preeminent performance marketing company. Perform[cb] provides strategic plans tailored to meet their clients’ specific marketing goals. Their network and agency empowers brands to acquire new customers across diverse digital channels on a pay-for-results model.
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closed 4/21/2021 via PR Newswire

Bold Orange Company, acquired Three Deep

synopsis: Bold Orange Company (BOCO), a customer experience agency, has acquired Three Deep Marketing, a results-driven digital marketing agency. With the procurement of Three Deep, BOCO will be adding capabilities in performance marketing, digital media, and Salesforce Marketing Cloud implementation.
buyer: Bold Orange Company
Bold Orange, headquartered in Minneapolis, MN, is an award-winning customer experience company with a two-fold purpose: to drive business and societal progress. Bold Orange focuses on helping brands outperform in the areas of acquisition, growth, engagement, and retention. "
target: Three Deep
Three Deep is a results-driven performance marketing company. Three Deep's expertise in digital media, personalized experiences, customer analytics, and implementing and enabling Salesforce technology improves business outcomes and drives efficiency for brands.
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closed 4/7/2021 via BNC Analysis

Caybon, acquired Splay One

synopsis: Caybon, a digital media powerhouse in Sweden, has acquired Splay One from Nordic Entertainment Group, an entertainment provider in the Nordics. Splay One is an entertainment agency in the Nordics. Splay One operates the biggest multi-channel network in the Nordics. They offer services for branded channels, influencer marketing, TV series, and more.
buyer parent: Priveq Investment
buyer: Caybon
Caybon is a digital media powerhouse in Sweden. Caybon helps companies drive their brands’ awareness and conversion by creating engaging content that connects them with their target audience. Their distribution networks have 25 million Facebook followers and 42 million YouTube subscribers. "
target parent: Nordic Entertainment Group
target: Splay One
Splay One is the No.1 entertainment agency in the Nordics. Splay One operates the biggest multi-channel network in the Nordics, with over 250 million video views a month. They offer services for branded channels, influencer marketing, performance marketing, TV series, and more.
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closed 3/11/2021 via PR Newswire

Global Response Partners LLC, acquired Path56 Media

synopsis: Global Response Partners (GRPAds), a digital media agency that specializes in maximizing customer lifecycle and retention management programs for the financial services and education verticals, is proud to announce its acquisition of Path56 Media, a performance based marketing company with a primary focus on servicing online education clients.
buyer: Global Response Partners LLC
Global Response Partners (GRPAds) is a global online marketing company that uses its proprietary technology to match performance based offers with accomplished publishers. Their team of experts specialize in media buying, affiliate marketing, creative design,web hosting and list management. "
target: Path56 Media
Path56 Media is an Experience Driven Online Performance Marketing Company. They work solely in online marketing, so they strive to help their Clients build campaigns that Exceed the Goals of their Online Marketing Spending.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via BNC Analysis

LeadMD, Inc. merged with Trendline Interactive,

synopsis: LeadMD, a leading performance marketing consultancy, has merged with Trendline Interactive, a full-service marketing agency and consultancy. The acquisition will allow for the delivery of a comprehensive service mix that begins with high-level strategy and translates that action through planning, process, technology, people, and tactics.
buyer: Trendline Interactive
Trendline Interactive is a digital agency and consultancy that inspires brands to create meaningful engagement through cross-channel communications. Trendline deploys the best mix of consulting, agency and analytic services to complement clients' needs and exceed expectations. "
target: LeadMD, Inc.
LeadMD is the number one performance marketing consultancy in the U.S. Launched in 2009, LeadMD empowers marketers to drive revenue and customer success. The company focuses on people, processes, and technology that create predictable and sustainable revenue for high growth and enterprise brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via BusinessWire

Acceleration Partners, acquired R.O.EYE

synopsis: Acceleration Partners, the premier global partner marketing agency, announced that it has acquired the agency business of R.O.EYE, a Manchester-based performance marketing agency dedicated to optimizing digital media performance.
buyer parent: Mountaingate Capital
buyer: Acceleration Partners
Acceleration Partners is the premier global partner marketing agency. By focusing on Better People, Better Process and Better Performance, their team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world. "
target: R.O.EYE
R.O.EYE is a Manchester-based performance marketing agency dedicated to optimizing digital media performance. They specialize in affiliate marketing, digital marketing, performance marketing, digital media buying, performance social marketing, programmatic display, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/13/2021 via PR Web

Power Digital Marketing, acquired Social Method, Inc.

synopsis: Power Digital has acquired Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country. Combining Social Method’s paid social expertise and creativity with Power Digital’s multi-channel digital approach will offer clients an ideal, single solution to their growth marketing needs.
buyer parent: Periscope Equity
buyer: Power Digital Marketing
Power Digital is a leading, data-driven performance marketing agency. As a full-service agency, the company offers services including: SEO, Content Marketing, Paid Media, Social Media Marketing, PR, Influencer, Email, Conversion Rate Optimization, Amazon Marketing and Web Development. "
target: Social Method, Inc.
Social Method is a media buying and creative agency specializing in performance-based Facebook and Instagram advertising and creative services. Social Method analyzes ad data and produces innovative creative content engineered to drive a high return on ad spend.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/8/2021 via PR Web

Gen3 Marketing, acquired Optimus Performance Marketing

synopsis: Gen3 Marketing has acquired UK-based Optimus Performance Marketing (Optimus-PM), a leading affiliate marketing agency with an unparalleled reputation for delivering cost-effective results. The addition of Optimus-PM enables Gen3 to leverage international talent to deliver market-leading affiliate marketing solutions to clients across the globe.
buyer: Gen3 Marketing
Gen3 Marketing is a leading digital marketing agency that provides affiliate marketing services to customers by optimizing advertisers’ positioning of their products and services on third party websites. Gen3 also provides services that include pay-per-click, search engine optimization, and more. "
target: Optimus Performance Marketing
UK-based Optimus Performance Marketing (Optimus-PM) is an industry-leading affiliate marketing agency with an unparalleled reputation for delivering cost-effective results. Optimus-PM provides total transparency while delivering marketing plans that hit targets and increase online revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2021 via BNC Analysis

Brandmovers, Inc., acquired Animate Growth Partners, LLC

synopsis: Brandmovers, Inc., the global leader in technology for B2B and B2C loyalty programs, has acquired Animate Growth Partners (AGP), a marketing program strategy and design agency. The acquisition adds deep consulting and program design expertise to Brandmover's growing list of service offerings.
buyer: Brandmovers, Inc.
Brandmovers is the global leader in digital promotions and loyalty, redefining engagement marketing to create meaningful connections between brands and consumers. Brandmovers leverages a unique combination of strategy, creative, and technology to reach, acquire, engage, and retain loyal customers. "
target: Animate Growth Partners, LLC
Animate Growth Partners is a marketing program strategy and design agency based in St. Louis, Missouri. The company improves the sustainable performance of marketing, sales, and employee-oriented programs by deepening brand connections.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2021 via BusinessWire

Acceleration Partners, acquired Streamline Marketing

synopsis: Acceleration Partners, the premier global partner marketing agency, announced that it has acquired Streamline Marketing a leading performance marketing agency founded in 2013 by CEO Jon Claydon.
buyer parent: Mountaingate Capital
buyer: Acceleration Partners
Acceleration Partners is the premier global partner marketing agency. By focusing on Better People, Better Process and Better Performance, their team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world. "
target: Streamline Marketing
Streamline is an industry-leading, performance marketing agency specializing in partner marketing based in Seattle, and catering to an impressive roster of well-known, national and international brands from the retail, financial services, health & beauty, travel, fitness and other sectors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/4/2021 via BNC Analysis

MediaMonks B.V., acquired Decoded Advertising

synopsis: MediaMonks, a global creative production partner, has acquired Decoded Advertising, an independent full-funnel marketing, advertising and design company. Decoded creates breakthrough campaigns to help brands grow. They offer services for experimental design, performance marketing, creative strategy, brand building, brand identity, and more.
buyer parent: S4 Capital LLC
buyer: MediaMonks B.V.
Based in the Netherlands, MediaMonks is a global creative production partner. They work with the world’s leading agencies, biggest brands and innovative media and technology companies. They turn ideas, strategy and IP into award-winning campaigns, film, content, products and platforms. "
target: Decoded Advertising
Decoded Advertising is an independent full-funnel marketing, advertising and design company. Decoded creates breakthrough campaigns to help brands grow. They offer services for experimental design, performance marketing, creative strategy, brand building, brand identity, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/4/2021 via BNC Analysis

MightyHive, acquired Metric Theory

synopsis: MightyHive, a leading data and digital media consultancy, has acquired Metric Theory, a performance digital marketing agency. Metric Theory creates digital ad campaigns that help businesses to succeed and grow. They offer services for SEO, paid social, display & remarketing, shopping ads, digital video, product feed management, and more.
buyer parent: S4 Capital LLC
buyer: MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results. MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. "
target: Metric Theory
Metric Theory is a performance digital marketing agency. Metric Theory creates digital ad campaigns that help businesses to succeed and grow. They offer services for SEO, paid social, display & remarketing, shopping ads, digital video, product feed management, mobile app advertising, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/6/2020 via Company Press Release

Digital Media Solutions, will acquire SmarterChaos

synopsis: Digital Media Solutions (DMS), a leading provider of technology and digital performance marketing solutions, will acquire SmarterChaos, a premier digital marketing and online performance management agency. SmarterChaos specializes in building profitable performance marketing channels for major advertisers that drive customer acquisition.
buyer parent: Clairvest Group Inc.
buyer: Digital Media Solutions (DMS:$332.86)
Digital Media Solutions (DMS) is the largest single entry point for scalable and reliable people-based marketing solutions. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide meaningful, insightful customer acquisition campaigns. "
target: SmarterChaos
SmarterChaos is a premier digital marketing and online performance management agency. SmarterChaos specializes in building profitable performance marketing channels for major advertisers that drive customer acquisition and positive Return on Ad Spend (ROAS).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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QuinStreet, Inc.
QuinStreet, Inc. is one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs.
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Digital Media Solutions
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Digital Media Solutions (DMS) is the largest single entry point for scalable and reliable people-based marketing solutions. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide meaningful, insightful customer acquisition campaigns.
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So-net Media Networks Corp
Headquartered in Japan, So-net Media Networks uses cutting edge marketing technologies to deliver optimal information to the right people in the most suitable way. They offer various marketing solutions through their products which synergistically interact with each other, guaranteeing higher ROI.
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Accelerize New Media, Inc. is a multifaceted Internet marketing and customer acquisition company focused on the development of performance-based marketing programs and software solutions for blue-chip financial, media and retail brands.
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Cloud Technologies S.A.
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iSYNERGY
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