Like MeMo2

closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

See 190 Comparable Transactions
synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
price ($mm)
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closed 7/1/2018 via Company Press Release

Gree, Inc., acquired Quant Corporation

See 2249 Comparable Transactions
synopsis: Gree, Inc., a technology company in the mobile games, advertising, and investment businesses, has acquired Quant, Inc., a digital marketing agency that provides marketing systems, digital marketing support, and media analysis.
buyer: Gree, Inc. (TSE:3632:$703.90)
Based in Japan, GREE, Inc. started as a social networking service with the world's first mobile social game. They have expanded their business as a technology company in mobile games, media, advertising, and investment businesses. "
 target parent: Lancers, Inc.
target: Quant Corporation
Based in Japan, Quant, Inc. is a digital marketing agency that provides marketing systems, digital marketing support, and media analysis. Quant believes that technology helps transform social structure and brings out different possibilities.
price ($mm)
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closed 1/10/2018 via GlobeNewswire

Claritas, Inc., acquired Geoscape International

See 190 Comparable Transactions
synopsis: Claritas, a leading provider of consumer segmentation analysis and tools for improving marketing performance, acquired Miami-based Geoscape International Inc., experts in multicultural business intelligence. Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies.
buyer parent: Carlyle Group
buyer: Claritas, Inc.
Founded in 1971, Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. "
 target: Geoscape International
Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to accelerate growth by tapping into the growth of new mainstream consumers in the U.S., Canada and Europe.
price ($mm)
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closed 3/8/2017 via BNC Analysis

IQS Online Sp. z o.o., acquired MRevolution sp. z o.o.

See 190 Comparable Transactions
synopsis: Polish market research company IQS has acquired MRevolution, a specialist insight community provider. Launched in 2012, Warsaw-based MRevolution sets up panels to assist with both qual and quant research. The company is a Vision Critical certified partner, and provides its clients with assistance in setting up their own communities.
buyer parent: Mediacap SA
buyer: IQS Online Sp. z o.o.
IQS is a leading online market research firm in Poland. IQS combines advanced technologies with knowledge of consumer behavior in the real world. IQS offers an extensive portfolio of research products and methods of implementation of research, both qualitative and quantitative. "
 target: MRevolution sp. z o.o.
Warsaw-based MRevolution sets up panels to assist with both qual and quant research. The company is a Vision Critical certified partner, and provides its clients with assistance in setting up their own communities, while offering community management, project management and system training services.
price ($mm)
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closed 10/30/2014 via Company Press Release

The Nielsen Company, Inc., acquired Affinnova, Inc.

See 190 Comparable Transactions
synopsis: Nielsen, a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm. Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
 target: Affinnova, Inc.
Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates. Affinnova’s optimization algorithms, predictive analytics and insights allow marketers to explore a wider breadth of advertising and design ideas.
price ($mm)
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closed 8/1/2018 via Company Press Release

DBM Consultants merged with Illuminera,

See 189 Comparable Transactions
synopsis: DBM Consultants, Australia’s leading provider of insights based consulting for the financial services industry, has merged with Illuminera, a specialist data-empowered consultancy, focused primarily on the pharmaceuticals and consumer goods sectors in Asia.
buyer: Illuminera
Illuminera was founded as a market research agency in 2007 and has evolved to become a specialist data-empowered consultancy, focused primarily on the pharmaceuticals and consumer goods sectors in Asia. "
 target: DBM Consultants
DBM Consultants provide evidence based insights to support decisions on pricing, priority target marketing, new product development, customer experience initiatives, branding and advertising.
price ($mm)
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closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

See 46 Comparable Transactions
synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
 target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
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closed 5/21/2013 via Company Press Release

ShopperTrak, acquired RapidBlue Solutions

See 44 Comparable Transactions
synopsis: ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, announced the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics. RapidBlue uses radio frequency technology to collect shopper movement information.
buyer: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world. "
 target: RapidBlue Solutions
Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
price ($mm)
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closed 7/6/2021 via Company Press Release

The Kantar Group, acquired Numerator

See 53 Comparable Transactions
synopsis: UK-based Kantar has acquired Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
price ($mm)
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closed 7/3/2019 via BusinessWire

LiveRamp, acquired Data Plus Math

See 5 Comparable Transactions
synopsis: LiveRamp, the trusted platform that makes data accessible and meaningful, has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world. "
 target: Data Plus Math
Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

See 50 Comparable Transactions
synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
 target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
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closed 11/16/2016 via BusinessWire

Verint Systems Inc., acquired OpinionLab Inc.

See 40 Comparable Transactions
synopsis: Verint Systems Inc., a global leader in Actionable Intelligence, announced that it has extended its Customer Engagement Optimization™ portfolio through its acquisition of OpinionLab®, a leader in continuous voice of the customer listening solutions that drive smarter, real-time digital engagement.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint® is a global leader in Actionable Intelligence®, which has become a necessity in a dynamic world of massive information growth. Verint solutions enable decision makers to anticipate, respond and take action, and make more informed, effective and timely decisions. "
 target: OpinionLab Inc.
Founded in 1998, OpinionLab is a leader in continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by world-leading brands to optimize web and mobile customer experiences and engagement.
price ($mm)
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closed 5/11/2022 via BNC Analysis

Media Host, acquired Professional Evaluation and Research

See 519 Comparable Transactions
synopsis: South African marketing technology solutions provider Media Host acquired Pear, a female Black-owned media monitoring and research company in South Africa.
buyer: Media Host
Media Host specializes in Marketing, Advertising Workflow, Distribution Solutions and Broadcast Monitoring. These collaborative solutions enable brands, media owners, agencies and production companies to achieve higher efficiency, transparency and profitability. "
 target: Professional Evaluation and Research
Professional Evaluation and Research (PEAR) is a media monitoring, research, and an analysis company that strives to work together with media clients who understand the value and worth of their brand presence.
price ($mm)
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closed 3/24/2022 via PR Newswire

MarketCast, acquired Phoenix Marketing International

See 508 Comparable Transactions
synopsis: MarketCast has acquired Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is the leading provider of consumer insights, marketing research, and data analytics services for the global entertainment industry. Its unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. "
 target: Phoenix Marketing International
Phoenix MI is a global advertising and brand measurement specialist. Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help its clients elevate their brand, refine their communications, and optimize their customer experience.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 1/12/2022 via Company Press Release

InSites Consulting, acquired Gongos Research

See 508 Comparable Transactions
synopsis: InSites Consulting, the global consumer insight and collaboration agency, announced the acquisition of Gongos, Inc., the US customer-centricity consultancy. With over 30 years of experience, Gongos is the reference agency across the US in enabling consumer-centric growth through building consumer understanding.
buyer: InSites Consulting
Founded in 1997, InSites Consulting is a next-generation consumer centricity agency and global market leader in online insight communities. With a team of 650+ people across 19 offices, Insites makes consumer-centric decision making a reality for over a third of the world’s leading brands. "
 target: Gongos Research
Gongos, Inc. is a Royal Oak, MI-based consultative agency whose mission is to reorient the relationship between customers and corporations to be mutually beneficial. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity.
price ($mm)
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closed 9/10/2021 via BNC Analysis

Business Post, acquired Red C Research Ltd

See 508 Comparable Transactions
synopsis: The Business Post Group has announced the acquisition of Red C Research. The Business Post said Red C will act as a lead company in the group’s ‘Data & Insights pillar’. RED C is Ireland’s premier provider of research-based consultancy services that provides high quality research based consultancy services.
buyer parent: Kilcullen Kapital Partners
buyer: Business Post
Business Post is Ireland’s leading business, economic and political newspaper. The Business Post Digital platform provides independent insight, commentary and analysis of the important stories and issues across a broad spectrum of topics: business, finance, politics, technology, and more. "
 target: Red C Research Ltd
RED C is Ireland’s premier provider of research-based consultancy services. Founded in 2003, they provide high quality research based consultancy services to both blue chip and up and coming businesses across Ireland, the UK and Worldwide.
price ($mm)
$8.27
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 6/2/2021 via BNC Analysis

Cint AB, will acquire GapFish GmbH

See 508 Comparable Transactions
synopsis: Cint Group AB, the global software leader in digital insights gathering, entered into a definitive agreement and completed the acquisition of 91 per cent of the shares in GapFish GmbH. GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.
buyer parent: Nordic Capital
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
 target parent: Innofact AG
target: GapFish GmbH
GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region. GapFish is the market-leader with over 500,000 highly profiled, double-opt in, premium quality research respondents across Germany, Austria and Switzerland.
price ($mm)
$31*
rev ($mm)
$10
EBITDA ($mm)
$2
EV / rev
3.5x
EV / EBITDA
21.8x
closed 4/14/2021 via PR Newswire

Material+, acquired Aruliden LLC

See 869 Comparable Transactions
synopsis: Material, an integrated marketing services company, has acquired Aruliden, an award-winning global design agency that specializes in building purposeful brands from product to launch. Material's unique combination of insights-led consulting and technology-driven marketing services will expand Aruliden's front-end and back-end offerings.
buyer parent: Tailwind Capital Partners
buyer: Material+
Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. The company helps B2B and B2C brands put insights into action and create work with impact. "
 target: Aruliden LLC
Aruliden is an award-winning global design agency that specializes in building purposeful brands from product to launch. Aruliden services include design research, market & consumer insights, brand strategy, brand identity, art direction, communications, product design & development, and more.
price ($mm)
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announced 11/16/2020 via GlobeNewswire

Genius Brands International, Inc, will acquire ChizComm Ltd

See 1067 Comparable Transactions
synopsis: Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, is to acquire ChizComm Ltd., a leading North American marketing and media agency, as well as ChizComm Beacon Media, its best-in-class media research, planning and buying division.
buyer: Genius Brands International, Inc (GNUS:$7.87)
Genius Brands International, Inc. is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution. "
 target: ChizComm Ltd
ChizComm is Canada's full-service marketing and communications agency, specializing in the strategy and execution of public relations, digital marketing, social media, and creative services. They cultivate long-lasting, impactful connections between consumers and brands across a range of industries.
price ($mm)
$13
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/22/2020 via BNC Analysis

Thesis Agency, acquired Bonfire Marketing

See 2554 Comparable Transactions
synopsis: Thesis, a full-service digital agency, has acquired Bonfire Marketing, a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
buyer: Thesis Agency
Thesis is a full-service digital agency that helps clients to connect with their audiences in many ways. Thesis creates neatly tailored messages that people care to engage with. They offer services for email, digital and brand design, social media, SEO, web design and more. "
 target: Bonfire Marketing
Bonfire Marketing is a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
price ($mm)
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closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

See 190 Comparable Transactions
synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
price ($mm)
rev ($mm)
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announced 5/13/2022 via Company Press Release

The Kantar Group, will acquire Qmee

See 128 Comparable Transactions
synopsis: Kantar, the world’s leading marketing data and analytics company, will acquire Qmee from Capital D, a next generation pan-European PE fund. Qmee is an app-based survey platform in the UK. Qmee matches users to surveys, offers, and search results that are relevant to them, resulting in happy users and happy partners.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Capital D GP LLP
target: Qmee
Qmee is an app-based survey platform in the UK. Qmee gives users rewards for simple fun activities that they can complete anywhere anytime. Their platform matches users to surveys, offers, and search results that are relevant to them, resulting in happy users and happy partners.
price ($mm)
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announced 4/25/2022 via BusinessWire

The Kantar Group, will acquire Blackwood Seven A/S

See 2479 Comparable Transactions
synopsis: Kantar, the world’s leading data-driven analytics and brand consulting company, announced it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: Blackwood Seven A/S
Blackwood Seven is a Copenhagen, Denmark-based technology and consultant company within media and marketing. They provide a software platform that uses advanced predictive analytics and artificial intelligence to predict and achieve the optimal effects from all paid media.
price ($mm)
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closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

See 190 Comparable Transactions
synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2021 via Company Press Release

The Kantar Group, acquired Numerator

See 53 Comparable Transactions
synopsis: UK-based Kantar has acquired Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
price ($mm)
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closed 4/1/2021 via GlobeNewswire

Cerner Corporation, acquired Kantar Health

See 77 Comparable Transactions
synopsis: Cerner Corporation, a global health care technology company, has acquired Kantar Health, a division of Kantar Group. Kantar Health is a leading data, analytics and real-world evidence and commercial research consultancy serving the life science industry.
buyer: Cerner Corporation (CERN:$5,707.53)
Cerner’s health technologies connect people and information systems at thousands of contracted provider facilities worldwide dedicated to creating smarter and better care for individuals and communities. "
 target parent: Bain Capital
target: Kantar Health
Kantar Health SA provides healthcare consulting and marketing research services. The company was formerly known as Taylor Nelson Sofres Healthcare SA. The company is based in Madrid, Spain. Kantar Health SA operates as a subsidiary of WPP plc.
price ($mm)
$375
rev ($mm)
$150
EBITDA ($mm)
EV / rev
2.5x
EV / EBITDA
closed 7/22/2020 via Company Press Release

Perceptyx, Inc., purchased Employee Insights Business from The Kantar Group

See 3 Comparable Transactions
synopsis: Perceptyx, the leading employee survey and people analytics platform helping companies see the way forward, announced the acquisition of the Employee Insight business of Kantar, one of the largest data, insights, and consulting companies.
buyer: Perceptyx, Inc.
Perceptyx is the leading employee survey and people analytics platform helping companies see the way forward. Perceptyx has redefined the employee survey and people analytics industry, delivering enterprise-level employee surveys and people analytics to more than 30% of the Fortune 100 today. "
 seller parent: Bain Capital
seller: The Kantar Group
The acquisition includes the Employee Insight business of Kantar. Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
price ($mm)
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closed 3/12/2020 via BNC Analysis

The Kantar Group, acquired Mavens of London

See 2065 Comparable Transactions
synopsis: Kantar has acquired digital marketing and analytics consultancy Mavens of London as it looks to expand its digital consultancy services. Since 2009, Mavens of London has helped marketers optimise their digital performance through an array of SEO, search and content strategies designed to make sense of broad trends.
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
 target: Mavens of London
Since 2009, Mavens of London has helped marketers optimise their digital performance through an array of SEO, search and content strategies designed to make sense of broad trends, patterns and needs buried deep within reams of data. Mavens employs around 100 staff in offices in London and New York.
price ($mm)
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closed 2/6/2020 via BNC Analysis

The Kantar Group, acquired Colmar Brunton Pty Limited

See 513 Comparable Transactions
synopsis: Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP. As part of the acquisition, Colmar Brunton, which specialises in sensory, customer and governmental research, will be fully integrated into Kantar and the brand retired in Australia. 
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
 target: Colmar Brunton Pty Limited
Colmar Brunton is New Zealand's best known insights and market research agency. Colmar Brunton specialises in sensory, customer and governmental research, and operates from offices in Auckland and New Zealand.
price ($mm)
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closed 12/5/2019 via BusinessWire

Bain Capital, acquired The Kantar Group

See 721 Comparable Transactions
synopsis: WPP announced that it has completed the transaction to sell 60% of Kantar to Bain Capital. Kantar is home to some the leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
buyer: Bain Capital
Bain Capital is one of the world’s leading private multi-asset alternative investment firms with more than $105 billion in assets under management that creates lasting impact for their investors, teams, businesses and the communities in which they live. "
 target parent: WPP Group, plc
target: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
price ($mm)
$2,412*
rev ($mm)
$3,263
EBITDA ($mm)
$492
EV / rev
1.2x
EV / EBITDA
8.2x
closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

See 36 Comparable Transactions
synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
 seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 7/2/2014 via Company Press Release

The Kantar Group, acquired Guardian Digital Agency

See 704 Comparable Transactions
synopsis: WPP announced that Kantar, its wholly-owned data investment management arm, has acquired the Guardian Digital Agency ("GDA"), a specialist data visualisation, site design and interactive development agency, previously part of Guardian News and Media Group. The company, which employs 13 people, will be rebranded under the new name Graphic.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is one of the world's largest insight, information and consultancy networks. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. "
 target: Guardian Digital Agency
Guardian Digital Agency ("GDA") is a specialist data visualization, site design and interactive development agency, previously part of Guardian News and Media Group.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/23/2013 via BusinessWire

The Kantar Group, acquired Benenson Strategy Group

See 513 Comparable Transactions
synopsis: Kantar announced that it has acquired global strategic research and consulting firm, Benenson Strategy Group. The acquisition adds Benenson Strategy Group’s unique strengths to Kantar’s line up of companies and reflects the growing demand among opinion leaders for deep, consumer-based insights, rooted in behavior change.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is one of the world's largest insight, information and consultancy networks. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. "
 target: Benenson Strategy Group
Benenson Strategy Group is a global strategic research and consulting firm that delivers breakthrough communication and messaging strategies. Through advanced research, they help their clients overcome significant communications challenges and gain a competitive edge in the markets they serve.
price ($mm)
rev ($mm)
$16
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/10/2013 via Company Press Release

The Kantar Group, acquired Sirius Marketing & Social Research Limited

See 508 Comparable Transactions
synopsis: Kantar has acquired Sirius Marketing & Social Research Limited ("Sirius"), a leading full service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research. Founded in 1995, Sirius offers both qualitative and quantitative research services to clients across all business sectors.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is one of the world's largest insight, information and consultancy networks. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. "
 target: Sirius Marketing & Social Research Limited
Sirius Marketing & Social Research Limited, a leading full service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/4/2012 via BNC Analysis

The Kantar Group, will acquire Press Index Group

See 335 Comparable Transactions
synopsis: WPP has confirmed it is in the process of buying an 87% stake in media monitoring and analysis specialist Press Index. Founded in 1997 and headquartered in Boulogne Billancourt near Paris, Press Index offers a full range of media monitoring services including social media tracking.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is the information, insight and consultancy division of the WPP group, bringing together the world's largest survey research capability with the hottest and most creative brand strategy and development consultancies. "
 target: Press Index Group
The Press Index Group is a leading provider of media intelligence across the key European markets. Their 50,000 sources: print, online and broadcast are delivered to 4,500 corporate and PR agency clients across Europe. Pickanews is its most recent service addition.
price ($mm)
$12*
rev ($mm)
$23
EBITDA ($mm)
$1
EV / rev
0.6x
EV / EBITDA
19.5x
announced 1/11/2012 via BNC Analysis

The Kantar Group, will acquire Oasis Insights

See 270 Comparable Transactions
synopsis: WPP-owned Kantar is buying a majority stake in Oasis Insights, a full service market research consultancy based in Karachi, Pakistan. Oasis Insights specialises in brand tracking, consumer and segmentation studies, along with NPD, media and ad research across a wide range of industries.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is the information, insight and consultancy division of the WPP group, bringing together the world's largest survey research capability with the hottest and most creative brand strategy and development consultancies. "
 target: Oasis Insights
Oasis Insights is a full service market research consultancy. It specialises in brand tracking, consumer and segmentation studies, along with NPD, media and ad research across a wide range of industries such as the telecoms, financial services, automotive and oil and gas sectors.
price ($mm)
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

See 190 Comparable Transactions
synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2019 via BusinessWire

Bain Capital, acquired The Kantar Group

See 721 Comparable Transactions
synopsis: WPP announced that it has completed the transaction to sell 60% of Kantar to Bain Capital. Kantar is home to some the leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
buyer: Bain Capital
Bain Capital is one of the world’s leading private multi-asset alternative investment firms with more than $105 billion in assets under management that creates lasting impact for their investors, teams, businesses and the communities in which they live. "
 target parent: WPP Group, plc
target: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
price ($mm)
$2,412*
rev ($mm)
$3,263
EBITDA ($mm)
$492
EV / rev
1.2x
EV / EBITDA
8.2x
closed 7/24/2017 via BNC Analysis

MRSS India, acquired Market Probe Asia Pacific Pte Ltd

See 718 Comparable Transactions
synopsis: Majestic Research Services and Solutions Ltd has acquired 100% stake in Singapore-based market research company Market Probe Asia Pacific Pte Ltd from its US parent – Market Probe Inc. in an all cash deal.
buyer parent: Majestic MRSS
buyer: MRSS India
MRSS India is the largest independent Market Research Agency in India relying exhaustively on usage of technology for data acquisition thereby ensuring reliability, validity checks as also faster turnaround time. The research team of MRSS India has presence in Mumbai, Delhi and Bangalore. "
 target parent: Market Probe
target: Market Probe Asia Pacific Pte Ltd
Market Probe Asia is a full service research agency with over 800 projects under its belt across public, private and government sectors. Research methodologies currently practiced by Market Probe Asia include web surveys, face to face interviews, street intercept, and dip stick polls among others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/22/2017 via BNC Analysis

The Dieringer Research Group, Inc., acquired Probe Research Services, Inc.

See 723 Comparable Transactions
synopsis: Brookfield, WI-based The Dieringer Research Group Inc. has acquired Milwaukee, WI-based Probe Research Services Inc. Founded in 1985, Probe Research Services provides marketing research analysis and consultation to a wide variety of industries, both B2C and B2B.
buyer: The Dieringer Research Group, Inc.
The Dieringer Research Group (DRG) is a full-service, WBENC-certified marketing research consulting firm with over 40 years experience in research design and execution. Founded in 1974, the family-owned company has grown to provide a complete suite of qualitative and quantitative methodologies. "
 target: Probe Research Services, Inc.
Founded in 1985, Probe Research Services is a Wisconsin based company that provides marketing research analysis and consultation. They are experienced in a wide variety of industries, both B2C and B2B. They solve strategic marketing problems to enhance a company's success and profitability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/7/2016 via PR Web

Lieberman Research Worldwide Company, acquired MotiveQuest

See 723 Comparable Transactions
synopsis: Lieberman Research Worldwide, a leading market research and global analytics consultancy, announced that it has completed the purchase of MotiveQuest, an award-winning, technology-enabled, social media insights company. As an industry innovator, MotiveQuest has been at the forefront of extracting market research insights from social big data.
buyer parent: Tailwind Capital Partners
buyer: Lieberman Research Worldwide Company
LRW (Lieberman Research Worldwide) is recognized as one of ten most innovative firms in its industry and is one of the 25 largest marketing research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands. "
 target: MotiveQuest
MotiveQuest is a premium listening research and consulting company founded in 2003. MotiveQuest pioneered Online Anthropology, combining social data, software and consulting expertise to help clients solve complex, modern marketing challenges.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/27/2016 via BNC Analysis

Russian Public Opinion Research Center, will acquire TNS Russia

See 722 Comparable Transactions
synopsis: WPP has agreed in principal to sell the Russian branch of its TNS research company to the Russian Public Opinion Research Centre (VCIOM), the oldest and the leading marketing and opinion research company in the post-Soviet space. TNS Russia is a leader in market research, global market information and business analysis.
buyer: Russian Public Opinion Research Center
Russian Public Opinion Research Center (VCIOM) is the oldest and the leading marketing and opinion research company in the post-Soviet space. They provide the data, analysis and recommendations their clients need to achieve their goals. "
 target parent: WPP Group, plc
target: TNS Russia
TNS Russia is a leader in market research, global market information and business analysis. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/6/2016 via PR Web

L&E Research, Inc., acquired Focus Market Research, Inc.

See 719 Comparable Transactions
synopsis: L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, announced the acquisition of Focus Market Research in Minneapolis, MN. Focus Market Research has been an influential presence in the qualitative market research arena through their high quality recruitment services and facilities.
buyer: L&E Research, Inc.
L&E Research connects clients with customers, consumers, medical professionals, patients, business professionals, and more - for virtually any market research project. They make efficient and accurate connections through the ongoing development of L&E’s software and technology solutions. "
 target: Focus Market Research, Inc.
Focus Market Research, Inc. is the premiere focus group facility in Minneapolis/St. Paul and Phoenix with 35-plus years of expertise. Their mission is to be the preferred supplier for qualitative market research by delivering the highest quality recruitment services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/16/2016 via PR Web

FGI Research & Analytics merged with Web Decisions, Inc,

See 721 Comparable Transactions
synopsis: FGI Research & Analytics (FGI) and Web Decisions Group (WDG) have merged to form Data Decisions Group, which will offer data, insight and marketing action. WDG provides database marketing solutions. FGI is a provider of marketing solutions, combining advanced research and analytics to uncover areas of improvement and opportunity for businesses.
buyer: Web Decisions, Inc
Web Decisions provides industry leading big data solutions that deliver campaign execution and actionable business intelligence to positively impact their clients’ business. They provide database driven marketing solutions, enabling customer insights to power marketing communications. "
 target: FGI Research & Analytics
For more than 30 years, FGI Research & Analytics has been recognized as a leading provider of marketing solutions. They combine advanced research and analytics to uncover areas of improvement and opportunity for businesses in their industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/28/2016 via BNC Analysis

Illuminas Ltd., acquired Illuminas Ltd.

See 721 Comparable Transactions
synopsis: The management team of UK-based Illuminas completed a management buyout from former parent company MSQ Partners. Illuminas is a full-service research consultancy dedicated to delivering strategic marketing intelligence across B2B and consumer markets. Illuminas works in sectors including technology, financial, retail, distribution and healthcare.
buyer: Illuminas Ltd.
Illuminas is a full-service, global research consultancy dedicated to delivering strategic marketing intelligence across B2B and consumer markets. They help clients address key business issues and inform critical business decisions by providing custom quantitative and qualitative research solutions."
 target parent: NVM Private Equity Limited
target: Illuminas Ltd.
Illuminas is a full-service, global research consultancy dedicated to delivering strategic marketing intelligence across B2B and consumer markets. They help clients address key business issues and inform critical business decisions by providing custom quantitative and qualitative research solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/11/2013 via PE Hub

Bain Capital, will acquire Macromill, Inc.

See 291 Comparable Transactions
synopsis: Bain Capital has announced that they have agreed to acquire Macromill. Macromill is a provider of internet research services in Japan, and is listed on section I of the Tokyo Stock Exchange. Their net research services comprise of QuickMill, which offers panel survey service, their OpenMill, which provides open survey service, and more.
buyer: Bain Capital
Bain Capital, LLC is a global private investment firm that manages several pools of capital including private equity, venture capital, public equity, credit products and absolute return with approximately $70 billion in assets under management. "
 target: Macromill, Inc. (TSE:3978:$388.99)
Macromill, Inc. provides Internet research services through its automatic Internet research system in Japan. Their net research services comprise of QuickMill, which offers panel survey service, their OpenMill, which provides open survey service, and more.
price ($mm)[EV]
$486 [$427]
rev ($mm)
$178
EBITDA ($mm)
$44
EV / rev
2.4x
EV / EBITDA
9.7x
closed 5/22/2013 via Market Wire

Radius Global Market Research, acquired Profile Marketing Research

See 723 Comparable Transactions
synopsis: Leading global market research firm Radius Global Market Research has announced its acquisition of Profile Marketing Research, solidifying its standing as one of the largest independent market research networks based in the U.S. Profile Marketing Research, Inc. offers marketing research services.
buyer: Radius Global Market Research
Radius Global Market Research is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. "
 target: Profile Marketing Research
Profile Marketing Research, Inc. offers marketing research services. The company offers services in the areas of quantitative and qualitative research techniques for clients with interests in both the consumer and business sectors on a local, regional, national, and international basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/2/2013 via BNC Analysis

Montefiore Investment, acquired BVA SAS

See 718 Comparable Transactions
synopsis: Montefiore Investment announced it has acquired a majority stake in BVA SAS. BVA is a major market research and opinion, specializing in FMCG, Services (including transport and telecommunications), the opinion and health.
buyer: Montefiore Investment
Montefiore Investment offers a unique combination of independence, industry focus and close partnership with management in the French private equity market. "
 target: BVA SAS
BVA is a leader in the marketing and opinion research industry. It is the 4th largest research agency in France. BVA is a major market research and opinion, specializing in FMCG, Services (including transport and telecommunications), the opinion and health.
price ($mm)
rev ($mm)
$86
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 10/12/2017 via PR Newswire

Survey Sampling International will be merged with Research Now Group, Inc.,

See 354 Comparable Transactions
synopsis: Research Now Group, Inc., a global leader in digital research data for better insights and business decisions, announced that they have signed a merger agreement with Survey Sampling International (SSI), a premier global provider of data solutions and technology for consumer and business-to-business survey research.
buyer parent: Court Square Capital Partners
buyer: Research Now Group, Inc.
Research Now Group, Inc., is a global leader in digital research data for better insights and business decisions. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients. "
 target parent: HGGC, LLC
target: Survey Sampling International
Survey Sampling International (SSI) is a premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/5/2017 via BusinessWire

Tan Capital Partners, acquired Osurv

See 2163 Comparable Transactions
synopsis: Osurv, the inventor of the mobile survey, announced that its technology has been acquired by Tan Capital Partners. Osurv, established in 2012, is the leading feedback platform that predicts customer and employee behavior. Osurv’s mobile surveys empower well-known brands to collect data, analyze the results, and respond to customers in real-time.
buyer: Tan Capital Partners
Tan Capital Partners, established in 1972, is a private equity firm based in Singapore. The company has over US$2 billion under management. Its core strategy is to invest in large hospitality brands and restructure them to increase profits. "
 target: Osurv
Osurv is a mobile survey platform distinguished by its cutting-edge user interface and real-time predictive analytics. Its "dramatically different" approach to survey design ultimately delivers industry-leading engagement rates, nearly triple the nearest competitor.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/12/2014 via New York Times

HGGC, LLC, acquired Survey Sampling, Inc.

See 355 Comparable Transactions
synopsis: HGGC, a middle-market private equity firm, announced that it has bought a majority stake in Survey Sampling International, jumping into the business of providing corporate surveys. Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research.
buyer: HGGC, LLC
Based in Palo Alto, California, HGGC is a leading private equity firm focusing on leveraged buyout, recapitalizations and growth equity transactions in the middle market. The firm seeks to partner with strong management teams and founders to build companies capable of generating sustainable growth. "
 target parent: Providence Equity Partners Inc.
target: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings.
price ($mm)
$500
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2016 via PR Newswire

Survey Sampling International, acquired Instantly, Inc.

See 66 Comparable Transactions
synopsis: Survey Sampling International (SSI), the premier global provider of data solutions and technology for consumer and business-to-business survey research, announced its acquisition of Instantly, Inc., a leading online and mobile sample audience and insights solutions provider based in Los Angeles with over 200 employees in the US, Europe and Asia.
buyer parent: HGGC, LLC
buyer: Survey Sampling International
Survey Sampling International (SSI) is the premier global provider of data solutions and technology for consumer and business-to-business survey research. They offer sample, data collection, questionnaire design consultation, programming and hosting, online custom reporting and data processing. "
 target: Instantly, Inc.
Instantly is a leading online and mobile sample audience and insights solutions provider. Over the past few years, Instantly has expanded its portfolio to include innovative capabilities in product concept testing and mobile-based solutions, among others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via BNC Analysis

Media Host, acquired Professional Evaluation and Research

See 519 Comparable Transactions
synopsis: South African marketing technology solutions provider Media Host acquired Pear, a female Black-owned media monitoring and research company in South Africa.
buyer: Media Host
Media Host specializes in Marketing, Advertising Workflow, Distribution Solutions and Broadcast Monitoring. These collaborative solutions enable brands, media owners, agencies and production companies to achieve higher efficiency, transparency and profitability. "
 target: Professional Evaluation and Research
Professional Evaluation and Research (PEAR) is a media monitoring, research, and an analysis company that strives to work together with media clients who understand the value and worth of their brand presence.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2022 via PR Newswire

MarketCast, acquired Phoenix Marketing International

See 508 Comparable Transactions
synopsis: MarketCast has acquired Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is the leading provider of consumer insights, marketing research, and data analytics services for the global entertainment industry. Its unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. "
 target: Phoenix Marketing International
Phoenix MI is a global advertising and brand measurement specialist. Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help its clients elevate their brand, refine their communications, and optimize their customer experience.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2022 via Company Press Release

InSites Consulting, acquired Gongos Research

See 508 Comparable Transactions
synopsis: InSites Consulting, the global consumer insight and collaboration agency, announced the acquisition of Gongos, Inc., the US customer-centricity consultancy. With over 30 years of experience, Gongos is the reference agency across the US in enabling consumer-centric growth through building consumer understanding.
buyer: InSites Consulting
Founded in 1997, InSites Consulting is a next-generation consumer centricity agency and global market leader in online insight communities. With a team of 650+ people across 19 offices, Insites makes consumer-centric decision making a reality for over a third of the world’s leading brands. "
 target: Gongos Research
Gongos, Inc. is a Royal Oak, MI-based consultative agency whose mission is to reorient the relationship between customers and corporations to be mutually beneficial. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/10/2021 via BNC Analysis

Business Post, acquired Red C Research Ltd

See 508 Comparable Transactions
synopsis: The Business Post Group has announced the acquisition of Red C Research. The Business Post said Red C will act as a lead company in the group’s ‘Data & Insights pillar’. RED C is Ireland’s premier provider of research-based consultancy services that provides high quality research based consultancy services.
buyer parent: Kilcullen Kapital Partners
buyer: Business Post
Business Post is Ireland’s leading business, economic and political newspaper. The Business Post Digital platform provides independent insight, commentary and analysis of the important stories and issues across a broad spectrum of topics: business, finance, politics, technology, and more. "
 target: Red C Research Ltd
RED C is Ireland’s premier provider of research-based consultancy services. Founded in 2003, they provide high quality research based consultancy services to both blue chip and up and coming businesses across Ireland, the UK and Worldwide.
price ($mm)
$8.27
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

Like MeMo2


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MeMo2

Quant Corporation

Geoscape International

MRevolution sp. z o.o.

Affinnova, Inc.

DBM Consultants

Ugam

RapidBlue Solutions

Numerator

Data Plus Math

Fizziology

OpinionLab Inc.

Professional Evaluation and Research

Phoenix Marketing International

Gongos Research

Red C Research Ltd

GapFish GmbH

Aruliden LLC

ChizComm Ltd

Bonfire Marketing

Pages:  
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MeMo2

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Qmee

Blackwood Seven A/S

MeMo2

Numerator

Kantar Health

The Kantar Group

Mavens of London

Colmar Brunton Pty Limited

The Kantar Group

Kantar Media

Guardian Digital Agency

Benenson Strategy Group

Sirius Marketing & Social Research Limited

Press Index Group

Oasis Insights

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MeMo2

The Kantar Group

Market Probe Asia Pacific Pte Ltd

Probe Research Services, Inc.

MotiveQuest

TNS Russia

Focus Market Research, Inc.

FGI Research & Analytics

Illuminas Ltd.

Macromill, Inc.

Profile Marketing Research

BVA SAS

Survey Sampling International

Osurv

Survey Sampling, Inc.

Instantly, Inc.

Professional Evaluation and Research

Phoenix Marketing International

Gongos Research

Red C Research Ltd

Pages:  
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Net Income ($mm)
$1.47
Employees
244
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Ticker: HLSE:ZEE1V
 
 
 
 
 
 
 
 
Avidly Oyj
Avidly Oyj
Avidly is a leading European martech service provider. Avidly uses customer experience as a strategic tool to transform businesses. They partner with organizations of all sizes, from startups to Fortune 500 companies and are committed to create impactful solutions that help companies grow.
year
2021
rev ($mm)
$30.88
EBITDA ($mm)
$2.17
EBIT ($mm)
$0.27
Net Income ($mm)
Employees
242
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Ticker: PGND
 
 
 
 
 
 
 
 
Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement.
year
2016
rev ($mm)
$344.32
EBITDA ($mm)
$104.94
EBIT ($mm)
$60.70
Net Income ($mm)
$27.26
Employees
1058
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Ticker:
 
 
 
 
 
 
 
 
Advantage Solutions
Advantage Solutions
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies.
year
2021
rev ($mm)
$3,602.30
EBITDA ($mm)
$508.53
EBIT ($mm)
$268.49
Net Income ($mm)
$54.49
Employees
45000
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
year
2018
rev ($mm)
$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
210
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: BSE:539229
 
 
 
 
 
 
 
 
Majestic MRSS
Majestic MRSS
Established in 1992, Majestic MRSS is one of Asia's largest independent full service market research firms specialized in multi-country research. They conduct various studies in Qualitative, Quantitative and Online Market Research and Market Tracking.
year
2017
rev ($mm)
$3.56
EBITDA ($mm)
$1.15
EBIT ($mm)
$1.12
Net Income ($mm)
$0.72
Employees
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2021
rev ($mm)
$2,361.14
EBITDA ($mm)
$297.73
EBIT ($mm)
$306.02
Net Income ($mm)
$208.09
Employees
17640
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2023
rev ($mm)
$470.06
EBITDA ($mm)
($41.61)
EBIT ($mm)
($70.37)
Net Income ($mm)
Employees
0
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: DB:IFS
 
 
 
 
 
 
 
 
Infas Holding AG
Infas Holding Aktiengesellschaft is a German holding company engaged in the advertising and marketing sectors. The Company divides its activities into the two business segments: Marketing and Social Research, and Photographic news agency.
year
2018
rev ($mm)
$34.24
EBITDA ($mm)
$4.36
EBIT ($mm)
$4.12
Net Income ($mm)
$2.62
Employees
168
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$34.21
EBITDA ($mm)
$2.98
EBIT ($mm)
$1.64
Net Income ($mm)
Employees
0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2021
rev ($mm)
$3,500.00
EBITDA ($mm)
$1,128.00
EBIT ($mm)
$885.00
Net Income ($mm)
$963.00
Employees
14500
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Ticker: SCOR
 
 
 
 
 
 
 
 
comScore, Inc.
comScore, Inc.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
year
2021
rev ($mm)
$360.47
EBITDA ($mm)
$5.90
EBIT ($mm)
($28.12)
Net Income ($mm)
Employees
1293
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Ticker: AIM:YOU
 
 
 
 
 
 
 
 
YouGov plc
YouGov plc
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media.
year
2021
rev ($mm)
$223.64
EBITDA ($mm)
$45.92
EBIT ($mm)
$34.14
Net Income ($mm)
$15.22
Employees
1350
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Ticker: ENXTPA:ALBLD
 
 
 
 
 
 
 
 
Bilendi
Bilendi
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Its core activities are Services for Market Research and Customer Engagement and Loyalty.
year
2020
rev ($mm)
$38.72
EBITDA ($mm)
$6.24
EBIT ($mm)
$3.24
Net Income ($mm)
$1.47
Employees
244
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
year
2018
rev ($mm)
$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
210
  • drill down
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
  • drill down
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Ticker: TSE:3905
 
 
 
 
 
 
 
 
Datasection Inc.
Datasection Inc.
Datasection Inc. is a Japanese company that provides marketing research, data provision and processing, and image analysis services. They offer analysis tools and research services for social media to help businesses mitigate social media risks such as rumors and accelerate their marketing.
year
2019
rev ($mm)
$10.44
EBITDA ($mm)
$1.63
EBIT ($mm)
$0.42
Net Income ($mm)
$0.06
Employees
66
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