Like Five Mill

closed 6/9/2021 via Company Press Release

Barrington Media Group, acquired Five Mill

See 1296 Comparable Transactions
synopsis: Barrington Media Group, LLC, a technology-enabled marketing services business, has acquired Five Mill, Inc, a full-service digital marketing agency that specializes in search engine marketing (SEM). Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
buyer parent: Fort Point Capital
buyer: Barrington Media Group
Located in Shelton, Connecticut, Barrington Media Group (BMG) is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio and direct mail. "
 target: Five Mill
Five Mill is a full-service digital marketing agency that specializes in search engine marketing (SEM). Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 9/12/2018 via PR Newswire

Deloitte Digital, acquired Magnetic

See 2758 Comparable Transactions
synopsis: Deloitte announced the acquisition of Magnetic Media Online, Inc.'s artificial intelligence platform business. Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising.
buyer parent: Deloitte LLP
buyer: Deloitte Digital
Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients' businesses with digital. "
 target: Magnetic
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Their AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities.
price ($mm)
rev ($mm)
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announced 4/9/2021 via Company Press Release

OpenTech Alliance, will acquire Adigma io

See 3147 Comparable Transactions
synopsis: OpenTech Alliance, the leading developer of innovative smart-connected technology solutions for the self storage industry, will acquire Adigma, LLC, a leading digital marketing and technology company. Adigma is a premier marketing services agency working to help companies nationwide implement trackable, creative, and savvy digital marketing.
buyer: OpenTech Alliance
OpenTech Alliance is the leader in automation and call center services for the self storage industry. They help storage owners work smarter by increasing productivity, profitability, and customer satisfaction with innovative technologies designed from the ground up for the self storage business. "
 target: Adigma io
Adigma is a marketing agency and technology company. Specializing in Account Based Marketing and multi-location businesses, Adigma uses its platform and machine learning to define customer intent & maximize performance. They also offer ad delivery, content marketing, search optimization, and more.
price ($mm)
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closed 10/29/2020 via BNC Analysis

Umbra Companies, Inc., acquired Boost Words

See 1290 Comparable Transactions
synopsis: Umbra Companies, Inc., an investment holding company, has acquired Boost Words, a digital marketing company that specializes in Google Adwords campaigns. Boost Words uses an AI and machine learning-based software solution to help their clients optimize their Adwords campaigns. They also offer services for Facebook ads and SEO.
buyer: Umbra Companies, Inc.
Umbra Companies, Inc. (UCI) is an investment holding company. UCI focuses on growth-oriented companies in the science and technology sectors. They invest in companies during the early stages of development as well as growth stages of companies with a synergistic business model to UCI subsidiaries. "
 target: Boost Words
Boost Words is a digital marketing company that specializes in Google Adwords campaigns. Boost Words uses an AI and machine learning-based software solution to help their clients optimize their Adwords campaigns. They also offer services for Facebook ads and SEO.
price ($mm)
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closed 3/7/2018 via BNC Analysis

WeWork Management LLC, acquired Conductor

See 1456 Comparable Transactions
synopsis: Shared work space giant WeWork has acquired Conductor, a marketing services company that analyzes online search data and helps companies create content based on what people are looking for. Conductor offers Conductor Searchlight, which marketers use to garner insights about potential customers before they begin creating marketing content.
buyer: WeWork Management LLC
WeWork offers shared work spaces in more than 20 locations across the Americas, Europe, and Asia. They transform buildings into beautiful, collaborative workspaces and provide infrastructure, services, events and tech so their members can focus on doing what they love. "
 target: Conductor
Conductor is a marketing services company that analyzes online search data and helps companies create content based on what people are looking for. Conductor offers Conductor Searchlight, which marketers use to garner insights about potential customers before they begin creating marketing content.
price ($mm)
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closed 8/5/2021 via Company Press Release

Brainlabs, acquired MediaNet (Canada)

See 1969 Comparable Transactions
synopsis: Brainlabs, a digital marketing agency in the UK, has acquired MediaNet, a full-service digital solutions company in Canada. MediaNet builds and executes high-performance digital media experiences that connects brands to their audience. They offer services for paid media, Google marketing, creative & UX, marketing analytics, and more.
buyer: Brainlabs
UK-based Brainlabs is a digital marketing agency and Pay-Per-Click (PPC) technology provider. Using data and automation, Brainlabs drives growth for clients in paid search, programmatic, paid social, Conversion Rate Optimization (CRO), and analytics. "
 target: MediaNet (Canada)
MediaNet is a full-service digital solutions company in Canada. MediaNet builds and executes high-performance digital media experiences that connects brands to their audience. They offer services for paid media, Google marketing, creative & UX, marketing analytics, and more.
price ($mm)
rev ($mm)
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closed 3/31/2020 via BNC Analysis

Publitalia ’80, acquired Beintoo Inc

See 1932 Comparable Transactions
synopsis: Publitalia ’80, an Italian advertising agency, has acquired Beintoo, an Italian mobile data company operating in the digital advertising and data driven marketing field. Beintoo uses a proprietary SDK that enables them to gather valuable customer insights and create highly profiled mobile advertising campaigns.
buyer parent: FinInvest SpA
buyer: Publitalia ’80
Publitalia ’80 is an Italian advertising agency. Publitalia ’80 creates innovative advertising projects on leading TV channels and networks belonging to the Mediaset Group. Publitalia ’80 helps their clients to reach to 58% of the Italian population through 18 TV channels and networks. "
 target: Beintoo Inc
Beintoo is an Italian mobile data company operating in the digital advertising and data driven marketing field. Beintoo uses a proprietary SDK that enables them to gather valuable customer insights and create highly profiled mobile advertising campaigns.
price ($mm)
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closed 4/30/2019 via GlobeNewswire

Aware Ads, acquired adMobo

See 1932 Comparable Transactions
synopsis: Aware Ads Inc., a Canadian company specializing in all aspects of online marketing, has acquired adMobo Inc., a digital advertising company specializing in mobile content. AdMobo uses innovative technology to help leading brands and agencies generate, retain and optimize user bases.
buyer: Aware Ads
Aware Ads is a Canadian company operating in all aspects of online marketing. Aware Ads specializes in direct response (i.e. Cost-Per-Acquisition) marketing and content creation. Aware Ads is well positioned in all aspects of the performance marketing space. "
 target: adMobo
AdMobo is a Canadian digital ad company specializing in mobile marketing and user acquisition. Using its innovative technology, AdMobo helps leading brands and agencies generate, retain and optimize user bases, continually increasing the value being delivered by such users over time.
price ($mm)
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closed 1/22/2019 via GlobeNewswire

Claritas, LLC, acquired AcquireWeb Inc.

See 1917 Comparable Transactions
synopsis: Claritas has purchased AcquireWeb, a leading digital marketing firm. AcquireWeb resolves and deterministically connects marketers with more able & intent-based consumers and businesses than any tech company in the industry, determining where they are engaged across the email, social and display spectrum.
buyer parent: Carlyle Group
buyer: Claritas, LLC
Founded in 1971, Claritas helps companies find customers to sell smarter and win bigger. Its unique methodology, which combines sought after data resources with direct, original consumer research, is proven to help marketers find their best customers faster. "
 target: AcquireWeb Inc.
Founded in 2002, AcquireWeb resolves and deterministically connects marketers with more able & intent-based consumers and businesses than any tech company in the industry, determining where they are engaged across the email, social and display spectrum.
price ($mm)
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closed 1/11/2019 via BNC Analysis

Next 15, acquired Planning-Inc Limited

See 3784 Comparable Transactions
synopsis: Next Fifteen Communications plc has announced the acquisition of predictive analytics and data marketing business Planning-Inc. It is a UK-based marketing, data and technology agency which will continue to operate as an independent brand as part of the Next Fifteen Network.
buyer: Next 15 (AIM:NFC:$444.63)
Next 15 is a communications business in London. The Group incorporates 19 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications. "
 target: Planning-Inc Limited
UK-based Planning-Inc is a predictive analytics and data-marketing business. Planning-Inc designs and builds award-winning data platforms for the biggest, most respected brands around and make best-in-breed marketing happen.
price ($mm)
$8.05
rev ($mm)
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closed 11/28/2018 via BNC Analysis

TF1 Group, acquired Gamned!

See 3893 Comparable Transactions
synopsis: TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned!, TF1 Group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness.
buyer: TF1 Group (ENXTPA:TFI:$2,585.65)
The TF1 Group is the leading private-sector television broadcaster in France, with five free-to-air channels (TF1, TMC, TFX, TF1 Séries Films and LCI) and four pay-TV theme channels (TV Breizh, Histoire, Ushuaïa and Serieclub, the last of which is 50% owned). "
 target: Gamned!
Founded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is a Paris-based independent programmatic media sales platform that is pioneering digital advertising campaigns (RTB).
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closed 9/30/2018 via BNC Analysis

Rollick, Inc., acquired AVALA Marketing Group

See 2145 Comparable Transactions
synopsis: Rollick, a company that connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment sectors, has acquired AVALA Marketing Group, a company that helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle.
buyer: Rollick, Inc.
Rollick connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment sectors to deliver a seamless customer journey. Their solutions include new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation. "
 target: AVALA Marketing Group
AVALA Marketing Group helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle. AVALA combines data, intelligent digital strategies, and technology to increase visibility, deliver leads, and close more sales.
price ($mm)
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announced 4/25/2018 via PR Newswire

Digital Pi, will acquire RevEngine Marketing

See 1918 Comparable Transactions
synopsis: Digital Pi, a Marketo Platinum Services Partner that helps companies get sustainable, quantifiable business ROI from the Marketo Engagement Platform, announced that it is acquiring Boston-based RevEngine Marketing, a full-service marketing consulting agency that specializes in Marketo.
buyer: Digital Pi
Digital Pi is a Marketo Platinum Services Partner that helps companies get sustainable, quantifiable business ROI from the Marketo Engagement Platform. The Digital Pi Gold Standard framework helps Marketo customers establish a solid foundation to scale their marketing quickly and efficiently. "
 target: RevEngine Marketing
RevEngine Marketing is a digital marketing agency that helps clients scale their brands with measurable and repeatable marketing using Marketo.
price ($mm)
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closed 4/4/2018 via GlobeNewswire

kyu, acquired Kepler Group

See 1919 Comparable Transactions
synopsis: The kyu Collective, a strategic operating unit of Hakuhodo DY Holdings(HDY), announced that it has acquired a majority stake in six-year-old independent digital marketing services company Kepler Group. Kepler’s integrated digital offering helps advertisers more precisely and profitably engage consumers across media and customer marketing channels
buyer parent: Hakuhodo DY Holdings, Inc.
buyer: kyu
kyu is a collective of creative firms working with global organizations to build markets, environments, movements and brands. Through its collective structure, kyu promotes a new “many-to-many” approach for the development of concepts and brands, as well as for the solving of major economic issues. "
 target: Kepler Group
Kepler Group is an independent provider of digital and database services to Fortune 500 clients in the financial services, travel, retail and other industries. Utilizing its proprietary Kepler Intelligence Platform, the company actively manages client programs in over two dozen countries worldwide.
price ($mm)
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closed 7/1/2018 via Company Press Release

Gree, Inc., acquired Quant Corporation

See 2080 Comparable Transactions
synopsis: Gree, Inc., a technology company in the mobile games, advertising, and investment businesses, has acquired Quant, Inc., a digital marketing agency that provides marketing systems, digital marketing support, and media analysis.
buyer: Gree, Inc. (TSE:3632:$703.90)
Based in Japan, GREE, Inc. started as a social networking service with the world's first mobile social game. They have expanded their business as a technology company in mobile games, media, advertising, and investment businesses. "
 target parent: Lancers, Inc.
target: Quant Corporation
Based in Japan, Quant, Inc. is a digital marketing agency that provides marketing systems, digital marketing support, and media analysis. Quant believes that technology helps transform social structure and brings out different possibilities.
price ($mm)
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announced 10/25/2017 via BNC Analysis

i-mobile Co., Ltd., will acquire Taggy, Inc.

See 1916 Comparable Transactions
synopsis: I-mobile Co Ltd., a leading Japanese independent ad network in internet advertisinge, has agreed to acquire 76.1% stake in Taggy,Inc., a provider of digital marketing services. Taggy utilizes patented technology and unique services to help enterprises with digital marketing.
buyer: i-mobile Co., Ltd. (TSE:6535:$137.97)
i-mobile is the leading Japanese independent ad network in internet advertising. i-mobile ad network helps to bring advertisers and media together. Their platform has high transparency, and is operated by experienced professionals to help ensure both sides of their customers are matched perfectly. "
 target: Taggy, Inc.
Taggy utilizes patented technology and unique services to help enterprises with digital marketing. Headquartered in Tokyo, Japan, Taggy contributes to the data-driven success of their clients' businesses by helping to connect companies and people.
price ($mm)
$2.52*
rev ($mm)
$2
EBITDA ($mm)
EV / rev
1.5x
EV / EBITDA
closed 10/17/2017 via PR Newswire

Hero Digital, acquired Beyond Vigilant

See 1919 Comparable Transactions
synopsis: Hero Digital announced it has completed the acquisition of Beyond Vigilant, a marketing technology agency that helps clients to envision and execute their future customer experiences.
buyer parent: CI Capital Partners LLC
buyer: Hero Digital
Hero Digital is a customer experience company. They combine strategy, design, content, engineering, marketing, and data analytics in their delivery of multi-channel customer experiences for brands. "
 target: Beyond Vigilant
Beyond Vigilant is a marketing technology agency that helps clients to envision and execute their future customer experiences.
price ($mm)
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closed 9/20/2017 via PR Newswire

Wunderman, acquired Pierry Inc.

See 3757 Comparable Transactions
synopsis: Wunderman, a WPP company and leading global digital agency, has acquired a majority stake in Pierry Inc. Pierry is an industry-leading marketing software integration and solutions company specializing in optimizing campaigns on the Salesforce Marketing Cloud.
buyer parent: WPP Group, plc
buyer: Wunderman
Wunderman offers Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, creator and champion in always-on conversations to propel their clients’ growth. "
 target: Pierry Inc.
Pierry is a Salesforce Gold Consulting Partner and a full service digital marketing agency. Pierry combines strategy, technology, digital marketing best practice and creative to produce targeted, data driven initiatives that align with business objectives, drive engagement and impact ROI.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/11/2017 via PR Newswire

Ansira, acquired Local Biz Now

See 1916 Comparable Transactions
synopsis: Ansira Partners, Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Local Biz Now (LBN), an all-in-one local digital marketing platform. LBN removes the complexity of digital activation for multi-location companies and provides clients with an efficient and scalable marketing solution.
buyer parent: Advent International
buyer: Ansira
Ansira, a leading data-driven, technology-enabled marketing solutions provider, specializes in the integration of local and national marketing programs through marketing automation, data analytics, CRM and integrated media. "
 target: Local Biz Now
Local Biz Now (LBN) removes the complexity of digital activation for multi-location companies and provides clients with an efficient marketing solution. LBN's innovative group-search offering enables clients to get the highest converting traffic at the lowest cost across search engines and devices.
price ($mm)
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closed 1/14/2015 via Company Press Release

Foolproof, acquired Knit

See 1918 Comparable Transactions
synopsis: Foolproof announced their acquisition of Knit, an award-winning creative technology company. Knit is a creative technology agency that uses the newest technologies to deliver a brand experience that bridges the digital and physical world. They work with brands such as brands such as Nissan, Lucozade, John Lewis, BMW, HP, Asda and Volvo.
buyer: Foolproof
Foolproof is one of the world's leading specialist experience design agencies and works with clients across Asia, including HSBC, Lloyds TSB, RS Components, and Bodog. Their main practices are: Strategy and Planning, Design Research, User Interface Design, and Optimization. "
 target: Knit
Knit is a creative technology agency that uses the newest technologies to deliver a brand experience that bridges the digital and physical world. They harness these emerging technologies, and work out how they can be used to build solutions that link digital and physical experiences together.
price ($mm)
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closed 6/9/2021 via Company Press Release

Barrington Media Group, acquired Five Mill

See 1296 Comparable Transactions
synopsis: Barrington Media Group, LLC, a technology-enabled marketing services business, has acquired Five Mill, Inc, a full-service digital marketing agency that specializes in search engine marketing (SEM). Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
buyer parent: Fort Point Capital
buyer: Barrington Media Group
Located in Shelton, Connecticut, Barrington Media Group (BMG) is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio and direct mail. "
 target: Five Mill
Five Mill is a full-service digital marketing agency that specializes in search engine marketing (SEM). Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/9/2021 via Company Press Release

Barrington Media Group, acquired Five Mill

See 1296 Comparable Transactions
synopsis: Barrington Media Group, LLC, a technology-enabled marketing services business, has acquired Five Mill, Inc, a full-service digital marketing agency that specializes in search engine marketing (SEM). Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
buyer parent: Fort Point Capital
buyer: Barrington Media Group
Located in Shelton, Connecticut, Barrington Media Group (BMG) is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio and direct mail. "
 target: Five Mill
Five Mill is a full-service digital marketing agency that specializes in search engine marketing (SEM). Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/23/2020 via BusinessWire

Barrington Media Group, acquired Blackbird Garage

See 2225 Comparable Transactions
synopsis: Barrington Media Group, a portfolio company of Fort Point Capital, has acquired Blackbird Garage, a performance digital growth agency based in Chicago, Illinois that specializes in direct response advertising primarily for retail and ecommerce brands. They specialize in profitable customer acquisition for brands, e-commerce, and CPG.
buyer parent: Fort Point Capital
buyer: Barrington Media Group
Located in Shelton, Connecticut, Barrington Media Group (BMG) is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio and direct mail. "
 target: Blackbird Garage
Blackbird Garage is a performance digital growth agency based in Chicago, Illinois that specializes in direct response advertising primarily for retail and ecommerce brands. They specialize in profitable customer acquisition for brands, e-commerce, and CPG.
price ($mm)
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closed 2/13/2019 via Company Press Release

Kagiso Media, acquired MediaMark

See 7 Comparable Transactions
synopsis: Kagiso Media, a South African black controlled company with interests in new media, content production, specialized publishing, research, radio broadcasting and television, has acquired Mediamark, a level 2 BBBEE specialist media sales and solutions company comprising experience and disciplines in Radio, Digital, Events and TV.
buyer: Kagiso Media
Based in South Africa, Kagiso Media is a black controlled company with interests in new media, content production, specialized publishing, research, radio broadcasting and television. It has interests in substantial media assets through its subsidiaries, joint ventures and associates. "
 target: MediaMark
Based in South Africa, Mediamark is a level 2 BBBEE specialist media sales and solutions company comprising experience and disciplines in Radio, Digital, Events and TV. MediaMark's aim is to be the leading media marketing solutions provider in Africa.
price ($mm)
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closed 2/23/2016 via BNC Analysis

Pureprofile Pty Ltd., purchased Australia and New Zealand Assets from Effective Measure International

See 12 Comparable Transactions
synopsis: Pureprofile is pleased to announce it has acquired the Australia and New Zealand assets of Effective Measure International. Effective Measure is a leading provider of digital audience and advertising effectiveness measurement and targeting solutions, with a global footprint that services ANZ clients.
buyer: Pureprofile Pty Ltd. (ASX:PPL:$36.88)
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences. "
 seller: Effective Measure International
Effective Measure is an innovative Digital Audience Measurement company with extensive global reach. They offer media planning solutions to premium publishers, ad agencies, ad networks, advertisers and researchers.
price ($mm)
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closed 9/23/2020 via BusinessWire

Barrington Media Group, acquired Blackbird Garage

See 2225 Comparable Transactions
synopsis: Barrington Media Group, a portfolio company of Fort Point Capital, has acquired Blackbird Garage, a performance digital growth agency based in Chicago, Illinois that specializes in direct response advertising primarily for retail and ecommerce brands. They specialize in profitable customer acquisition for brands, e-commerce, and CPG.
buyer parent: Fort Point Capital
buyer: Barrington Media Group
Located in Shelton, Connecticut, Barrington Media Group (BMG) is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio and direct mail. "
 target: Blackbird Garage
Blackbird Garage is a performance digital growth agency based in Chicago, Illinois that specializes in direct response advertising primarily for retail and ecommerce brands. They specialize in profitable customer acquisition for brands, e-commerce, and CPG.
price ($mm)
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closed 1/15/2020 via BNC Analysis

Support Services Group, acquired Great Falls Marketing

See 1154 Comparable Transactions
synopsis: S2G-Maine, a wholly-owned subsidiary of Support Services Group, has acquired Great Falls Marketing (GFM), a Contact Center that specializes in Inbound Sales, Customer Service Support, Brand Ambassador Outbound Solutions. GFM also provides Fulfillment Services that support Direct Response, Retail, Online, Healthcare, and Technology Clients.
buyer: Support Services Group
Support Services Group is a high touch, BPO offering specialized support across various industries with 11 contact center locations across the U.S., Canada, and the Dominican Republic. Support Services Group focuses on People, Technology, and Solutions. "
 target: Great Falls Marketing
Great Falls Marketing provides inbound sales, customer care, Brand Ambassador, and fulfillment service to its clients. The company is most notably recognized as a Direct to Consumer industry leading sales based contact center that achieves above average close rates.
price ($mm)
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closed 10/23/2019 via BusinessWire

Target Data, acquired Social Fulcrum

See 2228 Comparable Transactions
synopsis: Target Data, a full-service performance marketing agency, has announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising.
buyer: Target Data
Target Data is a performance marketing agency fueled by data and focused on results. Their people-based solution provides strategy and multichannel paid media execution across programmatic display, direct mail, paid search, paid social, and advanced TV. "
 target: Social Fulcrum
Social Fulcrum is a paid social advertising agency specializing in large scale direct response campaigns for their clients. They believe in making data-driven marketing decisions and pride themselves in driving rapid campaign scale and efficiency for their retail and ecommerce clients.
price ($mm)
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closed 8/29/2019 via PR Newswire

iProspect, acquired MuteSix

See 2745 Comparable Transactions
synopsis: Dentsu Aegis Network has acquired MuteSix, a top digital performance agency and one of the world's largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency.
buyer parent: Dentsu Inc.
buyer: iProspect
iProspect is a global digital marketing agency with 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding client business objectives. "
 target: MuteSix
MuteSix is one of Facebook's largest direct response advertisers. It provides scalable marketing solutions for clients across a broad spectrum of start-ups, established blue chips, and challenger brands across various B2B and B2C industries
price ($mm)
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closed 9/12/2018 via PR Newswire

Shapiro+Raj, acquired Wygant & Co.

See 644 Comparable Transactions
synopsis: Shapiro+Raj, a top-ten independent strategic research consultancy, announced that they have acquired longtime creative partner, Wygant & Co., a strategic ideas agency based in Baltimore, MD. Wygant provides strategic, creative, and account management services, specializing in branded, results-driven communications across all marketing channels.
buyer: Shapiro+Raj
Shapiro+Raj is a strategic research consultancy built for the Insight Economy™. By connecting Shapiro's 60-year leadership in research, insights and analytics with new-world brand strategy capabilities, Shapiro+Raj delivers powerful insights that move people to action. "
 target: Wygant & Co.
Wygant & Co. is a strategic ideas agency based in Baltimore, MD. They provide strategic, creative, and account management services, specializing in branded, results-driven communications across all marketing channels.
price ($mm)
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announced 8/13/2018 via BusinessWire

Veritone One, will acquire Performance Bridge Media

See 407 Comparable Transactions
synopsis: Veritone One, a subsidiary of Veritone, Inc., announced that it has signed an agreement to acquire Performance Bridge Media, a leading and long-standing podcast agency. Performance Bridge is a direct response, customer acquisition agency that focuses on utilizing various marketing channels for leading brands.
buyer parent: Veritone
buyer: Veritone One
Veritone One is a full-service advertising agency providing media planning, media buying and creative development across broadcast, digital and social media. Headquartered in Costa Mesa, Calif., Veritone One is a subsidiary of Veritone, Inc. "
 target: Performance Bridge Media
Performance Bridge is a direct response, customer acquisition agency that focuses on utilizing various marketing channels for leading brands.
price ($mm)
$6.00
rev ($mm)
$4
EBITDA ($mm)
EV / rev
3.0x
EV / EBITDA
closed 4/26/2017 via Company Press Release

Vision Integrated Graphics, acquired The CORE Organization

See 329 Comparable Transactions
synopsis: Vision, a leading marketing solutions provider announces its acquisition of The Core Organization, a leading direct response agency based in Chicagoland. The acquisition brings new direct response services to Vision, while adding state-of-the-art production and technology capabilities to Core’s growing client demands.
buyer: Vision Integrated Graphics
Vision is a leading provider of marketing service and technology solutions. The company specializes in multi-channel, personalized direct response campaigns, marketing automation solutions and large format graphics displayed at retail locations and large-scale events. "
 target: The CORE Organization
For over 25 years, Core has been a full-service direct response agency providing strategy, creative services, propriety data modeling and fulfillment services resulting in higher response rates and lower customer acquisition costs for its clients.
price ($mm)
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closed 2/23/2015 via BNC Analysis

The Specialist Works Ltd, acquired The Response Team Ltd.

See 329 Comparable Transactions
synopsis: The Response Team and its divisions have been bought by London-based independent media and advertising agency, The Specialist Works. The Response Team is a company that offers direct response marketing. Their expertise spans all direct marketing channels.
buyer: The Specialist Works Ltd
The Specialist Works is a direct response marketing and media agency with a unique business model, designed around clients. "
 target: The Response Team Ltd.
The Response Team is a company that offers direct response marketing. Their expertise spans all direct marketing channels. The answer isn't always a press campaign or a TV ad. So their strategies focus on whichever online and offline channels are best for a brand and audience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/29/2014 via GlobeNewswire

Havas Edge, acquired Revenue Frontier

See 329 Comparable Transactions
synopsis: Havas announced that it has acquired Revenue Frontier, the Santa Monica, California-based direct response company that specializes in aggregating distribution and distributing content. Revenue Frontier will report into Havas Edge, the world's largest vertically integrated full-service direct response agency.
buyer parent: Havas
buyer: Havas Edge
Havas Edge is the largest vertically integrated full-service direct response agency in the world. With expertise across all digital, broadcast and media domains, Edge succeeds by helping to build their clients businesses, and brands, in that order. "
 target: Revenue Frontier
Revenue Frontier is a direct response company that specializes in aggregating distribution and distributing content. They deliver long form and short form television content in both English and Spanish to over one hundred million homes via satellite or remotely deployed servers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/11/2014 via BNC Analysis

Brand New Media, acquired Raymond Entertainment Direct

See 401 Comparable Transactions
synopsis: brand new media (BNM) has acquired U.S.-based direct response creative agency and production studio, Raymond Entertainment Direct (RED). BNM’s innovative approach compliments RED and its team of brand development, creative and production experts.
buyer: Brand New Media
brand new media is a digital media company with offices and dedicated studios operating across Australia, Singapore, US and Europe. At brand new media, we own, create and operate digital channels for the world’s leading brands and broadcasters. "
 target: Raymond Entertainment Direct
Raymond Entertainment Direct brings together a team of brand development, creative, and production experts that specialize in turning brands into broadcasters. Their creative agency & production studio offer over 16 years of experience within the Direct Response and Entertainment industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/16/2012 via Yahoo, Inc.

Great Falls Marketing, acquired Great Falls Marketing

See 329 Comparable Transactions
synopsis: Scott MacCheyne and Mike Frautten, Great Falls Marketing's CEO and CFO respectively, have purchased the company from several prior stake holders, including Alpine Investors of San Francisco.
buyer: Great Falls Marketing
Great Falls Marketing is a leader in direct-response sales. Their clients are companies that use direct-response advertising campaigns that provide toll-free numbers for consumers to respond to their offers. "
 target parent: Alpine Investors, LP
target: Great Falls Marketing
Great Falls Marketing is a leader in direct-response sales. Its clients are companies that use direct-response advertising campaigns that provide toll-free numbers for consumers to respond to their offers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/4/2015 via PR Newswire

Women's Marketing, Inc., acquired Flying Point Digital

See 1902 Comparable Transactions
synopsis: Women's Marketing, a leading media strategy and buying firm based in Westport, CT, announced the acquisition of Flying Point Digital, a performance-based digital marketing agency specializing in retail and e-commerce.
buyer parent: The PNC Financial Services Group
buyer: Women's Marketing, Inc.
Women's Marketing is the leading media strategy and activation agency for brands targeting women with a strong history of providing emerging and ambitious established brands with the insights, media access, and strategy to compete against the world's biggest marketers. "
 target: Flying Point Digital
Flying Point Digital is a leading digital media agency with a strong track record of delivering measurable results for leading retail and direct response advertisers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/12/2017 via PE Hub

Equistone Partners Europe, acquired Inspired Thinking Group Limited

See 3745 Comparable Transactions
synopsis: Equistone Partners Europe has acquired a majority stake Inspired Thinking Group (“ITG”), a Birmingham-headquartered technology-led provider of outsourced marketing services. ITG helps global brands and retailers deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”.
buyer: Equistone Partners Europe
Equistone Partners Europe is an investment firm, which operates across France, Germany, Switzerland and the UK, investing as a strategic partner alongside management teams. They look for strong businesses with the potential to grow, supported by their capital and guided by their experience. "
 target parent: Bridgepoint
target: Inspired Thinking Group Limited
Inspired Thinking Group (ITG) is a specialist marketing services and technology business. ITG helps global brands and retailers deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”.
price ($mm)
rev ($mm)
$118
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/5/2012 via BusinessWire

SpinSix merged with Off Madison Ave,

See 3744 Comparable Transactions
synopsis: Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms, announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members.
buyer: Off Madison Ave
Off Madison Ave is a Phoenix-based integrated marketing firm. Their capabilities include branding, user experience design, creative content generation, online and social media marketing and campaigning, Web design, mobile and Web applications, Web development, and public relations. "
 target: SpinSix
SpinSix is an integrated marketing agency specializing in interactive experiences, lead generation, relationship marketing, brand development, visual design and measurement, and optimization of client campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/29/2020 via GlobeNewswire

Advantage Solutions merged with Conyers Park II Acquisition Corp.,

See 348 Comparable Transactions
synopsis: Conyers Park II Acquisition Corp., a publicly traded special purpose acquisition company, and Advantage Solutions Inc., a leading provider of sales and marketing services to consumer goods brands and retailers, announced the completion of their previously announced business combination.
buyer: Conyers Park II Acquisition Corp.
Conyers Park is a blank check company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. "
 target: Advantage Solutions (:$3,275.71)
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2017 via Company Press Release

The Specialist Works Ltd, acquired Pace Media

See 3 Comparable Transactions
synopsis: The Specialist Works (TSW) announced the acquisition of Pace Media, the specialist international full service TV agency. The acquisition offers TSW clients access to Pace Media’s TV buying in over 50 countries. Pace Media will be rebranded to The Specialist Works and its staff will be based at TSW’s London HQ in Angel.
buyer: The Specialist Works Ltd
The Specialist Works (TSW) is the only independent international brand performance media agency, specialising in online and offline customer acquisition. TSW is all about delivering ‘extraordinary brand performance’. They’re ever-evolving, finding better ways to plan and buy media. "
 target: Pace Media
Pace Media is the specialist international full service TV agency. Their services include International TV media buying covering all corners of the globe, TV advert production, development of YouTube channels, plus exciting new tech tools to track, analyse and plan media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/12/2010 via Capital IQ

HMV Media Group, acquired MAMA Group plc

See 272 Comparable Transactions
synopsis: Music, books and games retailer HMV has Acquired live music partner MAMA, trumping an offer from its biggest shareholder investment group SMS Finance.
buyer: HMV Media Group
HMV Group combines two powerful retail brands which are leaders in their respective fields, and where people who work in the businesses are passionate about what they do. They operate from approximately 723 stores in 7 different countries. "
 target: MAMA Group plc
MAMA Group Plc is a public company focussed on music and media businesses. The Group is comprised of three divisions: Live Music; Artist Services; and Consumer, which includes The Fly, one of the UK's widest distributed music magazines.
price ($mm)[EV]
$63 [$55]*
rev ($mm)
$61
EBITDA ($mm)
$2
EV / rev
1.0x
EV / EBITDA
25.9x

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Geography
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Principle Company
Principle Company
Principle Company is a data-centric digital marketing agency in Japan. Principle helps global brands to turn their data into intelligence and actionable insights that improve their digital marketing ROI. They offer services for paid search, Facebook ads, SEO, data management, and more.
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$13,823.70
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Hibu Group
Hibu Group
Hibu is a leading provider of digital marketing solutions to small and medium-sized businesses across the US and UK. Hibu helps businesses to compete and succeed online. Their unified digital marketing campaigns include digital listings management, website development, SEO, social media, and more.
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EBITDA ($mm)
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Japan System Techniques Co. Ltd.
Japan System Techniques Co. Ltd.
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Ticker: ENXTPA:ALQWA
 
 
 
 
 
 
 
 
Qwamplify
Qwamplify
QWAMPLIFY is a group specializing in digital marketing present in France, Finland, Denmark, Sweden, Norway, UK and Italy. With more than 20 years of experience in collecting, processing and enhancing customer-consumer data, QWAMPLIFY is at the forefront of the Data and Mobile revolutions.
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EBITDA ($mm)
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iREP Co., Ltd.
IREP Co., Ltd. provides marketing services in Japan. It operates in two segments, Internet Marketing and Senior Marketing. The Internet Marketing segment engages in the sales agency business of listing advertisements in Japan for Yahoo Japan Corporation and Google, Inc.
year
2014
rev ($mm)
$505.27
EBITDA ($mm)
$10.18
EBIT ($mm)
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Ticker: JP:4751
 
 
 
 
 
 
 
 
CyberAgent Inc.
CyberAgent Inc.
CyberAgent Inc. engages in Internet media and Internet advertising businesses. It also involves in the investment development business. They are currently expanding their business in the field of Internet, a leading industry of the 21st Century.
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Employees
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Ticker: SZSE:300058
 
 
 
 
 
 
 
 
BlueFocus Communication Group
BlueFocus Communication Group
BlueFocus is one of the most recognized communications services groups originating in China. They provide a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions.
year
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rev ($mm)
$3,361.21
EBITDA ($mm)
$120.72
EBIT ($mm)
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5445
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Solocal Group
Solocal Group
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year
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rev ($mm)
$619.64
EBITDA ($mm)
$175.52
EBIT ($mm)
$154.92
Net Income ($mm)
$51.18
Employees
2515
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Ticker: SZSE:300071
 
 
 
 
 
 
 
 
Spearhead Integrated Marketing Communication Group
Spearhead Integrated Marketing Communication Group
Spearhead Group, a Chinese A-shares listed public company, is one of the biggest digital IMC groups in China. With a clear strategy of "Big Data, Big Content", Spearhead keeps on expanding its specialty and strengthening its competency through 5 main business units.
year
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rev ($mm)
$477.03
EBITDA ($mm)
$32.48
EBIT ($mm)
$31.51
Net Income ($mm)
$18.83
Employees
1247
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Ticker: 4293
 
 
 
 
 
 
 
 
Septeni Holdings Co., Ltd.
Septeni Holdings Co., Ltd. provides Internet advertising and media content businesses. The company offers Internet-based comprehensive marketing support services for corporate clients, including services marketing platforms for ad networks, cloud based CRM services and Web solutions.
year
2015
rev ($mm)
$461.35
EBITDA ($mm)
$19.13
EBIT ($mm)
$16.27
Net Income ($mm)
$17.99
Employees
809
  • drill down
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
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rev ($mm)
$444.63
EBITDA ($mm)
$46.65
EBIT ($mm)
$18.80
Net Income ($mm)
Employees
2183
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Ticker: DGIT
 
 
 
 
 
 
 
 
Digital Generation, Inc.
Digital Generation, Inc.
Digital Generation, Inc. is the world's leading ad management and distribution platform. DG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries.
year
2013
rev ($mm)
$385.72
EBITDA ($mm)
$103.07
EBIT ($mm)
$52.39
Net Income ($mm)
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Ticker: ASX:SLM
 
 
 
 
 
 
 
 
Salmat Ltd.
Salmat Ltd.
Salmat is a leading Australian marketing services business. They partner with their clients to help them with the constant pressure of acquiring and servicing their customers, week-in, week-out. With media, digital and customer service capabilities, Salmat has the right solutions for their clients.
year
2017
rev ($mm)
$333.12
EBITDA ($mm)
$14.46
EBIT ($mm)
$6.75
Net Income ($mm)
$3.26
Employees
3000
  • drill down
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Ticker: BSE:532368
 
 
 
 
 
 
 
 
Lycos Internet Limited
Lycos Internet Limited
Lycos Internet Limited has evolved from one of the first search engines on the web into a digital media powerhouse with three major divisions: LYCOS Media, LYCOS Advertising, and LYCOS Life (consumer products division). The company employs over 500 people working out of 24 offices worldwide.
year
2015
rev ($mm)
$325.42
EBITDA ($mm)
$91.06
EBIT ($mm)
$88.24
Net Income ($mm)
$58.21
Employees
1000
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Ticker: ENXTPA:LTE
 
 
 
 
 
 
 
 
Valtech SA
Valtech SA
Valtech, based in London, is a global business transformation agency delivering innovation with a purpose. The company enables clients to anticipate tomorrow’s trends and connect more directly with consumers across their digital and physical touchpoints while optimizing time-to-market and ROI.
year
2016
rev ($mm)
$213.20
EBITDA ($mm)
$13.44
EBIT ($mm)
$11.55
Net Income ($mm)
$3.52
Employees
1604
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Tri-Stage Inc.
Tri-Stage Inc.
Tri-Stage Inc. is principally engaged in the direct marketing support business. Its Direct Marketing Support segment is engaged in the provision of media advertisement spaces. The Direct Mail Agency Sending segment is engaged in the sending of direct mails and products.
year
2019
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$499.99
EBITDA ($mm)
$6.17
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$3.60
Net Income ($mm)
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345
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The Mission Marketing Group plc
The Mission Marketing Group plc
The Mission Marketing Group plc is a national network of creative communications Agencies. The Group portfolio comprises integrated, multi-discipline, multi-sector Agencies, specialists in specific marketing/communications activities and specialists in particular market sectors.
year
2019
rev ($mm)
$221.24
EBITDA ($mm)
$14.99
EBIT ($mm)
$12.22
Net Income ($mm)
$8.16
Employees
1150
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Ticker:
 
 
 
 
 
 
 
 
Advantage Solutions
Advantage Solutions
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies.
year
2021
rev ($mm)
$3,275.71
EBITDA ($mm)
$418.96
EBIT ($mm)
$177.03
Net Income ($mm)
Employees
40000
  • drill down
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