Like inBrain.ai

closed 8/4/2021 via PR Newswire

Dynata, acquired inBrain.ai

See 74 Comparable Transactions
synopsis: Dynata has acquired inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata's mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: inBrain.ai
inBrain.ai is a people-based insights and survey monetization platform that connects and rewards real people to surveys designed for them. inBain.ai facilitates research for market research firms and brands by connecting them to consumers on monetizable mobile applications.
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closed 5/31/2018 via PE Hub

Milestone Partners, acquired mTAB, LLC

See 75 Comparable Transactions
synopsis: Milestone Partners, a lower middle market private equity firm, has acquired mTAB, a leading provider of market research software and services. mTAB's web based software solutions remove the cost and complexity of processing and querying large data sets, making survey data more accessible and useful.
buyer: Milestone Partners
Milestone Partners is a lower middle market private equity firm that specializes in making control equity investments in established operating businesses in a wide variety of industries with valuations of up to $150 million. "
 target: mTAB, LLC
mTAB is a leading provider of market research software and services. Their web based software solutions remove the cost and complexity of processing and querying large data sets, making survey data more accessible and useful.
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announced 9/12/2017 via PR Newswire

TrueSample will be merged with Imperium LLC,

See 85 Comparable Transactions
synopsis: Imperium, the leader in data quality and anti-fraud solutions for the Market Research and E-commerce industries announced that it has entered into an agreement to lead a merger with data validation and identity verification solutions provider TrueSample.
buyer: Imperium LLC
Imperium provides a comprehensive suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities. The world's most respected market research and e-commerce businesses rely on Imperium's superior technology and engineered solutions. "
 target parent: Five Peaks Capital Management
target: TrueSample
TrueSample is a data validation and identity verification solutions provider. TrueSample offers API driven validation and authentication solutions targeted to before, during, and after the research process to ensure maximum risk reduction at all times.
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closed 7/29/2015 via BusinessWire

Poplar Partners, acquired mTAB, LLC

See 75 Comparable Transactions
synopsis: Productive Access, Inc. ("PAI"), makers of survey analysis tool, mTAB®, has successfully completed a transaction with investment firm, Poplar Capital Partners. Poplar and PAI have jointly formed a new entity, mTAB LLC, which will combine the operational expertise and investment capital from Poplar with the assets, knowledge base, and team from PAI.
buyer: Poplar Partners
Poplar Partners is focused on profitable business to business, healthcare, and IT services, and enterprise software/data analytics businesses in the lower middle market in the United States. "
 target: mTAB, LLC
mTAB LLC is a Yorba Linda, CA based company that provides data structuring services that are delivered through a proprietary piece of software, mTAB®. mTAB® has established itself as the gold standard in survey analysis.
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announced 10/9/2013 via PR Newswire

Five Peaks Capital Management, will acquire TrueSample

See 85 Comparable Transactions
synopsis: SurveyMonkey, the world's most popular online survey company, announced it has entered into an agreement to sell TrueSample, the leader in online data quality solutions to a group of investors led by Five Peaks Capital Management. TrueSample will be independently operated and will continue to develop and offer data quality solutions.
buyer: Five Peaks Capital Management
Five Peaks Capital Management makes equity investments in companies in the Information & Business Services and related growth industries. They provide equity capital for acquisitions and recapitalizations for entrepreneurial middle market companies in partnership with strong management teams. "
 target parent: SurveyMonkey
target: TrueSample
TrueSample is trusted by the industry's largest research buyers, research firms and sample suppliers. TrueSample has certified 98% of all U.S. online panelists and over 75 million survey responses. All TrueSample product enhancements are guided by the input of the TrueSample Quality Council.
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announced 1/8/2021 via PR Newswire

FocusVision Worldwide, Inc. will be merged with Confirmit,

See 137 Comparable Transactions
synopsis: FocusVision, a leading provider of customer insights technology, will merge with Norwegian company Confirmit, a leading provider of solutions that enable Market Research, Customer Experience, and Employee Engagement teams to turn insights into stories that fuel action.
buyer parent: Verdane Capital
buyer: Confirmit
Norway-based Confirmit a leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. Confirmit powers Global 5000 companies and Market Research agencies with software products for feedback and data collection, panel management, and more. "
 target parent: EQT AB
target: FocusVision Worldwide, Inc.
FocusVision offers a comprehensive suite of experience insights software solutions, including advanced surveys, online interviews and focus groups, and online qualitative research community solutions to give brands a better understanding of how customers think, feel, and act.
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closed 8/1/2019 via BNC Analysis

Cint AB, acquired P2Sample

See 107 Comparable Transactions
synopsis: Cint, the Swedish technology platform that accelerates insight gathering in marketing research, announces its acquisition of P2Sample, a company that operates the market research industry's most sophisticated sample and panel platform for clients seeking targeted respondents for consumer insights.
buyer parent: Nordic Capital
buyer: Cint AB
Headquartered in Sweden, Cint is the technology backbone of the world's most successful insight companies. Their platform accelerates the efficiency in gathering survey data, so companies can surface insights faster, in a cost-effective and scalable way to build better products and services. "
 target: P2Sample
P2Sample operates the market research industry's most sophisticated sample and panel platform for clients seeking targeted respondents for consumer insights. Their automated platform programmatically integrates with hundreds of sample suppliers and allows efficient management of proprietary panels.
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closed 3/2/2016 via PR Web

ISA Corp, acquired icanmakeitbetter

See 107 Comparable Transactions
synopsis: Interviewing Service of America (ISA) has acquired icanmakeitbetter, a leading communities platform and its parent company Sentient Services. icanmakeitbetter provides online customer insight communities that make it easy to research, innovate and get feedback from anyone, anywhere. Their platform drives conversations through customer engagement.
buyer: ISA Corp
Since 1982, ISA has been a leading provider of data collection, processing and multicultural services to and for the market research industry. Global clients rely on the ISA group of companies for online, mobile, telephone, in-person, IVR, and focus groups, all in a variety of languages. "
 target: icanmakeitbetter
icanmakeitbetter is an all-in-one insight community and customer feedback solution provides surveys, live chat, focus groups, discussion forums, digital journals, ideation, and panel management – in a simple, single platform that works across any device for true on-demand, in-context insights.
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closed 1/19/2016 via PR Newswire

FocusVision Worldwide, Inc., acquired KinesisPanel

See 107 Comparable Transactions
synopsis: FocusVision, the global leader in market research technologies, announced the acquisition of Kinesis Survey Technologies, now KinesisPanel. KinesisPanel is the premier online panel management platform through its device-responsive design, innovative automation tools, and advanced reporting capabilities.
buyer parent: EQT
buyer: FocusVision Worldwide, Inc.
FocusVision is the leading global provider of quantitative and qualitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming, and mobile device usability studies. "
 target: KinesisPanel
KinesisPanel provides the most comprehensive online panel management platform in the world. With state-of-the-art applications, KinesisPanel powers the projects that are the lifeblood of market research by providing automated processes, advanced reporting tools and integrated incentive management.
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closed 1/11/2016 via BNC Analysis

Nordic Capital, acquired Cint AB

See 107 Comparable Transactions
synopsis: Nordic Capital, a leader in Nordic private equity investments, has acquired Cint, a leading global player in the insights data collection technology market. Their philosophy is to offer researchers the opportunity to access verified respondents in an open, impartial environment.
buyer: Nordic Capital
Nordic Capital is a leader in Nordic private equity investments, and now has an enviable reputation in investment and portfolio management. Since launching in 1989, Nordic Capital funds have delivered outstanding returns for our investors. "
 target: Cint AB
Cint is a global platform and technology firm dedicated to creating self-service solutions for the online market research industry. Their philosophy is to offer researchers the opportunity to access verified respondents in an open, impartial environment.
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closed 1/14/2015 via Company Press Release

FocusVision Worldwide, Inc., acquired Decipher, Inc.

See 116 Comparable Transactions
synopsis: FocusVision announced that it has acquired quantitative market research technology and services firm, Decipher. Decipher is best known for its powerful survey programming and reporting platform, which will now become part of the FocusVision family of products.
buyer parent: Thompson Street Capital Partners
buyer: FocusVision Worldwide, Inc.
FocusVision Worldwide is the leading global provider of live video transmission, analysis and archive solutions for the qualitative market research industry. FocusVision delivers the highest audio and video quality, reliability and security for the most advanced research organizations in the world. "
 target: Decipher, Inc.
A marketing research services provider, Decipher specializes in online survey programming, data collection, data processing/reporting and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques.
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announced 12/19/2012 via Company Press Release

reInvention, LLC, will acquire Critical Mix, Inc.

See 107 Comparable Transactions
synopsis: reInvention LLC, announced that it is acquiring cloud-based software technology company, Critical Mix. Together, the two companies create a powerful, end-to-end data collection, analysis and reporting solution to serve the growing demands of market research firms.
buyer: reInvention, LLC
reInvention LLC provides global sampling and data collection services to the market research industry. Driven by a passion for making it incredibly easy to survey audiences anywhere in the world, reInvention delivers high-quality responses and superior results. "
 target: Critical Mix, Inc.
Critical Mix is cloud-based, survey programming and data visualization technology that empowers market research companies to make better and faster business decisions. Critical Mix provides a solution for users to build surveys, collect data, and quickly interpret results into useful information.
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announced 9/15/2021 via GlobeNewswire

Ipsos S.A, will acquire Infotools

See 96 Comparable Transactions
synopsis: Ipsos, the third largest market research company in the world, announced that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 16,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
 target: Infotools
Infotools is a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
price ($mm)
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$7
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0.0x
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closed 2/10/2020 via GlobeNewswire

Ipsos S.A, acquired Askia

See 1488 Comparable Transactions
synopsis: Ipsos has acquired majority stake in Askia, a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
 target: Askia
Askia is a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
price ($mm)
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$6
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0.0x
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closed 1/26/2017 via PR Newswire

Reimagine Holdings Group, acquired MarketSight

See 93 Comparable Transactions
synopsis: Reimagine Holdings Group, a holding company focused on growing consumer insights and marketing services companies, announced that it has acquired MarketSight, a global data analysis and visualization software platform company.
buyer: Reimagine Holdings Group
Reimagine Holdings Group is redefining the consumer insights industry by acquiring and investing in growth-oriented, technology-enabled service companies. Reimagine provides industry, operating, product development and transaction expertise to its group of companies. "
 target: MarketSight
MarketSight is a leading provider of data reporting and analysis tools for marketers and researchers to collaborate and create informed business decisions. Its impressive client base spans across a variety of industries and includes many leading consumer brands, insights and consulting firms.
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closed 2/25/2019 via Company Press Release

Grapevine, acquired CommentsRadar

See 89 Comparable Transactions
synopsis: Ideanomics, a global fintech advisory and Platform-as-a-Service company, has completed the purchase of various assets of SolidOpinion, Inc. Among the assets purchased is SolidOpinion's CommentsRadar technology and the supporting development team. The strategic acquisition is intended to be integrated into the Grapevine family.
buyer parent: Ideanomics
buyer: Grapevine
Grapevine is the world's leading end-to-end influencer marketing platform that enables collaboration between advertisers and social media content creators to produce promotional content at scale. The Grapevine network includes more than 177,000 creators with more than 6 billion monthly views. "
 target parent: SolidOpinion, Inc.
target: CommentsRadar
CommentsRadar is a tool that indexes and analyzes the comments section of their client’s websites. Leading brands and publishers use this unique data to discover, engage, analyze and make smarter business decisions.
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closed 3/18/2015 via Company Press Release

FocusVision Worldwide, Inc., acquired ResearchReporter

See 153 Comparable Transactions
synopsis: FocusVision Worldwide, Inc. announced that it has acquired ResearchReporter, a leading research management technology platform that provides an integrated approach to putting market research at the heart of decision-making, improving the quality and efficiency of research processes, and pro-actively managing research resources.
buyer parent: Thompson Street Capital Partners
buyer: FocusVision Worldwide, Inc.
FocusVision is the leading global provider of qualitative and quantitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. "
 target: ResearchReporter
ResearchReporter is an award-winning integrated research management application, and the leading platform used to transform research into a source of competitive advantage. It provides an integrated approach to putting market research at the heart of decision-making.
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closed 1/18/2017 via Company Press Release

Crystal Interactive, acquired IML Interactive UK

See 109 Comparable Transactions
synopsis: Lumi, the global market leader in real-time audience engagement, has sold its UK business, IML Interactive UK, to Crystal Interactive – creating the largest event technology company in the UK. IML has created and led the voting technology market, providing market leading and proprietary audience engagement solutions for meetings and events.
buyer: Crystal Interactive
Audience engagement specialist Crystal Interactive provides facilitation combined with interactive technology for conferences, forums and consultation processes. They pioneered and developed communication systems that allow delegates and participants to share ideas and provide real-time feedback. "
 target parent: Lumi Technologies Ltd.
target: IML Interactive UK
IML Interactive UK is an interactive events technology group. IML provides market leading and proprietary audience engagement solutions for thousands of annual meetings and events globally.
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closed 10/13/2021 via BNC Analysis

YouGov plc, acquired Rezonence

See Comparable Transactions
synopsis: YouGov Plc, the international research and data analytics group, has acquired Rezonence Ltd, a UK-based technology business that helps publishers monetise their digital content. Rezonence's FreeWall is an interactive advertising format that facilitates access to premium online content after consumers engage with an advert or taking a micro-survey.
buyer: YouGov plc (AIM:YOU:$212.67)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: Rezonence
Rezonence is a UK-based technology business that helps publishers monetise their digital content. Rezonence's FreeWall is an interactive advertising format that facilitates access to premium online content after consumers engage with an advert or taking a micro-survey.
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announced 3/23/2021 via BNC Analysis

Infinity Tracking Ltd, will acquire ResponseTap

See 69 Comparable Transactions
synopsis: UK-based Infinity, a call intelligence platform developer, has agreed to purchase ResponseTap from its management and venture capital investors. Headquartered in Manchester, ResponseTap has created highly innovative customer experience software to predict caller intent and personalise the call experience.
buyer: Infinity Tracking Ltd
Based in the UK, Infinity is a call intelligence platform delivering crucial insights about what happened before, during, and after every single phone call. Infinity is used by brands in the travel, automotive, retail, finance, property, healthcare, legal, education, B2B, and telecoms sectors. "
 target: ResponseTap
Based in the UK, ResponseTap is the world’s leading Call Intelligence platform. ResponseTap provides real-time, actionable insight into what makes the phone ring allowing marketers to optimize campaigns and call centers to maximize the value of sales.
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closed 8/4/2021 via PR Newswire

Dynata, acquired inBrain.ai

See 74 Comparable Transactions
synopsis: Dynata has acquired inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata's mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: inBrain.ai
inBrain.ai is a people-based insights and survey monetization platform that connects and rewards real people to surveys designed for them. inBain.ai facilitates research for market research firms and brands by connecting them to consumers on monetizable mobile applications.
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closed 8/4/2021 via PR Newswire

Dynata, acquired inBrain.ai

See 74 Comparable Transactions
synopsis: Dynata has acquired inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata's mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: inBrain.ai
inBrain.ai is a people-based insights and survey monetization platform that connects and rewards real people to surveys designed for them. inBain.ai facilitates research for market research firms and brands by connecting them to consumers on monetizable mobile applications.
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closed 9/17/2020 via PR Newswire

Dynata, acquired CrowdLab Limited

See 2230 Comparable Transactions
synopsis: Dynata has acquired UK-based CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within its Dynata Insights Platform.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: CrowdLab Limited
UK-based CrowdLab is a digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends. CrowdLab helps brands understand how customers experience life, brands, products and services, sharing instantaneous contextualized insights through an engaging digital platform.
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closed 8/12/2020 via PR Newswire

Dynata, acquired Sharpr

See 4362 Comparable Transactions
synopsis: Dynata, the world's largest first-party data and insights platform, has acquired Sharpr, a leading knowledge management, content syndication and publishing platform. Sharpr's AI surfaces appropriate content to users and makes search for knowledge relevant, efficient and easy to use, which allows users to create and implement new insights.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
 target: Sharpr
Sharpr is a leading knowledge management, content syndication and publishing platform. Sharpr's artificial intelligence surfaces appropriate content to users and makes search for knowledge relevant, efficient and easy to use, which allows users to create and implement new insights.
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announced 1/23/2019 via PR Newswire

Dynata, will acquire Reimagine Holdings Group

See 483 Comparable Transactions
synopsis: Dynata, a global leader in first-party data and data services, announces it has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence headquartered in Westport, Connecticut.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
 target: Reimagine Holdings Group
Reimagine is a global leader in data creation for business intelligence, and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies.
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closed 8/15/2018 via PR Newswire

Research Now SSI, acquired DMA Institute

See 2020 Comparable Transactions
synopsis: Research Now SSI, the global leader in digital market research data and data services, has acquired DMA Institute, an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation.
buyer parent: Court Square Capital Partners
buyer: Research Now SSI
Research Now SSI is the world's leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. The company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum. "
 target: DMA Institute
DMA Institute provides an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation. The company's philosophy is to bring full, validated and integrated transparency to sellers and buyers of digital media.
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announced 10/12/2017 via PR Newswire

Survey Sampling International will be merged with Research Now Group, Inc.,

See 336 Comparable Transactions
synopsis: Research Now Group, Inc., a global leader in digital research data for better insights and business decisions, announced that they have signed a merger agreement with Survey Sampling International (SSI), a premier global provider of data solutions and technology for consumer and business-to-business survey research.
buyer parent: Court Square Capital Partners
buyer: Research Now Group, Inc.
Research Now Group, Inc., is a global leader in digital research data for better insights and business decisions. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients. "
 target parent: HGGC, LLC
target: Survey Sampling International
Survey Sampling International (SSI) is a premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

See 50 Comparable Transactions
synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
 target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
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announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

See 49 Comparable Transactions
synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
 target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
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announced 5/11/2011 via Market Wire

e-Rewards, Inc., will acquire Conversition Strategies

See 45 Comparable Transactions
synopsis: e-Rewards, Inc. has reached an agreement to acquire Conversition Strategies, a pioneer in the Social Media Research industry. Its primary, EvoListen, collects data sourced from online social media outlets, filters the data collected, utilizes scientific sampling and weighting to report the results, and then formats it into quantitative data sets.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting. With over 1000 employees worldwide, it operates a strong portfolio of brands including Research Now, e-Miles, and Peanut Labs. "
 target: Conversition Strategies
Conversition Strategies is an online social media data collection company based in Toronto, Canada. Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data.
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closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

See 3 Comparable Transactions
synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
 target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
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announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

See 85 Comparable Transactions
synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
 target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
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closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

See 50 Comparable Transactions
synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
 target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
price ($mm)
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announced 12/17/2018 via BusinessWire

Verint Systems Inc., will acquire ForeSee

See 3931 Comparable Transactions
synopsis: Verint Systems Inc., a leader in Actionable Intelligence solutions, is to acquire ForeSee. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint is a leader in Actionable Intelligence solutions with a focus on customer engagement optimization, security intelligence, and fraud, risk and compliance. Organizations in more than 180 countries count on intelligence from Verint solutions to make more informed, effective and timely decisions."
 target: ForeSee
ForeSee® helps companies grow by listening to what matters most—customer voices. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
price ($mm)[EV]
$65 [$65]
rev ($mm)
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closed 6/22/2016 via BNC Analysis

STR Global, Ltd., acquired LJ Research Limited

See 62 Comparable Transactions
synopsis: STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The company specialises in analysing customer feedback and is a leading provider of key data and specialised insights to the tourism, travel and hospitality industry.
buyer: STR Global, Ltd.
STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. They offer standard reports and customized data sets that help forecast market performance and supply and demand dynamics. "
 target: LJ Research Limited
LJ Research is a full-service market research agency undertaking quantitative and qualitative market research. They’re experts in analysing customer feedback and delivering actionable insights. They are used to applying quantitative methods in online, face-to-face, or self-completion questionnaires.
price ($mm)
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closed 2/10/2016 via Company Description

GfK Group, acquired Netquest

See 56 Comparable Transactions
synopsis: GfK, the trusted source of relevant market and consumer information, has acquired Netquest, an independent online field provider for the market research sector in Spain, Portugal and Latin America.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. "
 target: Netquest
Founded in Barcelona in 2001, Netquest is an independent online field provider for the market research sector in Spain, Portugal and Latin America. They have more than 400,000 consumers willing to give their opinion in 21 countries, and the latest technology in order to manage and survey them.
price ($mm)
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

See 50 Comparable Transactions
synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
 target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
price ($mm)
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closed 3/11/2015 via BNC Analysis

OnePoll Limited, acquired 2Brewarded

See 56 Comparable Transactions
synopsis: In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash.
buyer parent: SWNS Media Group
buyer: OnePoll Limited
OnePoll conducts surveys, hold online discussions, offer a range of reporting solutions, build research communities, write compelling reports, and get their clients press and digital exposure, and much more. "
 target: 2Brewarded
Founded in 2013, 2Brewarded runs online surveys on behalf of brands and organisations of all shapes and sizes. For every survey users complete, they will receive credits, and 2Brewarded will pay cash straight into their PayPal or bank account when their credits reach just £20.
price ($mm)
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announced 7/17/2014 via BusinessWire

Rakuten Inc., will acquire AIP Corporation

See 188 Comparable Transactions
synopsis: Rakuten, Inc. announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation, a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares.
buyer: Rakuten Inc. (TSE:4755:$14,097.57)
Rakuten, Inc. is one of the world's leading Internet service companies. They provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. "
 target: AIP Corporation
AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects.
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closed 12/23/2013 via BusinessWire

Answers Corporation, acquired ForeSee

See 3933 Comparable Transactions
synopsis: Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced it has acquired ForeSee Results, Inc., the leader in customer experience analytics.
buyer parent: Summit Partners
buyer: Answers Corporation
Established in 1998, Answers Corporation is the industry’s top destination for Q&A content. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. "
 target: ForeSee
ForeSee Results, Inc. provides online customer satisfaction measurement solutions in the US and internationally. The company enables organizations to understand how improvements to customer satisfaction lead to profitable behaviors.
price ($mm)
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closed 12/9/2011 via BNC Analysis

GfK Group, acquired Knowledge Networks Inc.

See 50 Comparable Transactions
synopsis: GfK, one of the largest market research companies in the world, has acquired US-based consumer specialist Knowledge Networks. Founded in 1998, Knowledge Networks provides online research solutions including KnowledgePanel, which claims to offer a ‘truly representative’ sample of the US population.
buyer: GfK Group (XTRA:GFK:$1,759.04)
The GfK Group is one of the largest market research companies in the world. GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Its services are divided into three sectors: Custom Research, Retail and Technology and Media. "
 target: Knowledge Networks Inc.
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy. It specializes in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
price ($mm)
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closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

See 50 Comparable Transactions
synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
 target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
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closed 6/27/2018 via Company Press Release

Critical Mix, Inc., acquired UBMobile

See 49 Comparable Transactions
synopsis: Critical Mix, a premier global data and insights company, acquired UBMobile, a mobile-first consumer insights technology and services company. UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
buyer: Critical Mix, Inc.
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on their simplified solutions to help them innovate and grow. "
 target: UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
price ($mm)
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announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

See 49 Comparable Transactions
synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
 target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
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closed 7/6/2011 via BusinessWire

Knowledge Networks, acquired Cada Cabeza

See 2 Comparable Transactions
synopsis: Knowledge Networks has acquired Garcia Research Associates, a firm known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. The acquisition of Cada Cabeza, along with KnowledgePanel LatinoSM and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments.
buyer: Knowledge Networks
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything it does. "
 target: Cada Cabeza
Garcia Research Associates is a firm well known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. Its Cada CabezaSM survey panel provides high respondent engagement and expert bilingual support.
price ($mm)
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closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

See 2997 Comparable Transactions
synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
 target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
price ($mm)
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announced 9/10/2008 via PR Newswire

ZM Capital, will purchase Internet survey solutions from Greenfield Online, Inc.

See 66 Comparable Transactions
synopsis: Microsoft Corp. and Greenfield Online Inc. announced that in connection with the acquisition agreement between the two companies, Microsoft has signed an agreement to sell the Greenfield Online Internet survey solutions business to ZM Surveys LLC, an entity affiliated with ZM Capital L.P., a private equity investment partnership.
buyer parent: ZelnickMedia
buyer: ZM Capital
ZM Capital is a private equity investment partnership focused on entertainment and media investments. The partners have extensive experience investing in the marketing services, business information, advertising, interactive entertainment, direct marketing, recorded music, film and television. "
 seller parent: Microsoft Corporation
seller: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
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announced 4/20/2021 via Company Press Release

The Kantar Group, will acquire Numerator

See 52 Comparable Transactions
synopsis: UK-based Kantar will acquire Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
price ($mm)
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closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

See 214 Comparable Transactions
synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
 target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
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closed 4/22/2020 via PR Web

Schlesinger Group, acquired 20|20 Research, Inc.

See 148 Comparable Transactions
synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired 20|20 Research, a qualitative technology-led research services provider in the US. The addition of 20|20 Research adds high-quality proprietary online qualitative tools to Schlesinger Group’s portfolio of capabilities.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
 target: 20|20 Research, Inc.
20|20 is a leading expert and innovator in qualitative research that makes it easier for companies to prioritize the insights that drive growth. With its suite of in-house services, nationwide panel, and proprietary technology platforms, 20|20 connects thousands of brands to consumers worldwide.
price ($mm)
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closed 3/3/2020 via BusinessWire

MaritzCX merged with InMoment, Inc,

See 746 Comparable Transactions
synopsis: InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, have merged. The combined company will serve 90 percent of the world’s automotive companies, eight out of 10 of the leading banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.
buyer parent: Madison Dearborn Partners
buyer: InMoment, Inc
InMoment helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. The company's Experience Intelligence (XI) platform continually analyzes and evaluates enterprise experience data and customer feedback. "
 target parent: Maritz, Inc.
target: MaritzCX
MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience. The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success.
price ($mm)
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closed 11/6/2019 via Company Press Release

Schlesinger Group, acquired Focus Pointe Global

See 208 Comparable Transactions
synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired Focus Pointe Global, a US marketing research data collection company offering a range of in-person and online qualitative solutions.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a data collection company offering a broad range of qualitative and quantitative research solutions. They provide effective online surveys that include programming and hosting. As the world transforms, they reach for new heights, redefining services beyond clients’ expectations."
 target: Focus Pointe Global
Focus Pointe Global is a US marketing research data collection company offering a range of in-person and online qualitative solutions with expertise in the consumer space, clinical studies, and jury research. Its 1.6 million-member QualPanel is a rich source of qualified respondents.
price ($mm)
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20|20 Research, Inc.

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