Like Happyfication, Inc.

closed 9/15/2021 via GlobeNewswire

Digilant, acquired Happyfication, Inc.

See 2200 Comparable Transactions
synopsis: Digilant, an omnichannel advertising services company, announced the acquisition of Happyfication by its holding company ISPD. Happyfication helps brands and agencies leverage data-driven marketing across all media. Happyfication’s technology will enhance Digilant’s insights, omnichannel targeting, and analytics capabilities.
buyer parent: ispDigital Group
buyer: Digilant
Digilant is an omnichannel advertising partner built to take advertisers from now to next. Digilant does this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. "
 target: Happyfication, Inc.
Happyfication is a cognitive marketing technology company that arms marketers with a proprietary data intelligence platform that optimizes the performance of creative and omnimedia investments. Happyfication’s platform adds value across the entire marketing process.
price ($mm)
rev ($mm)
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closed 9/22/2021 via BNC Analysis

Skeepers, acquired Advalo

See 3749 Comparable Transactions
synopsis: France based Skeepers acquires the startup Advalo. Founded in 2014 by Olivier Marc and David le Douarin, Advalo bases its solution on artificial intelligence in order to detect audiences with high growth potential who will have an impact on the turnover of brands. 
buyer: Skeepers
Skeepers, based in France, provides people-smart SaaS (Software-as-a-Service) solutions. Skeepers' products include Avis Vérifiés, a SaaS solution for analyzing and publishing customer reviews, Mediatech-CX, a platform for managing and facilitating the customer experience, and more. "
 target: Advalo
Founded in 2014 by Olivier Marc and David le Douarin, Advalo bases its solution on artificial intelligence in order to detect audiences with high growth potential who will have an impact on the turnover of brands.
price ($mm)
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closed 7/5/2021 via AP - Associated Press

EQ Works, acquired Paymi

See 2199 Comparable Transactions
synopsis: EQ Inc., a leader in geospatial data and artificial intelligence driven software, has acquired Integrated Rewards Inc., and its consumer facing application Paymi.com. Paymi is a cloud-based marketing platform that uses card linking technology to enable consumers to receive cash back rewards for credit and debit card transactions.
buyer: EQ Works (TSXV:EQ:$7.98)
Toronto-based EQ Works provides a smarter way to target customers. Using first-party, location-based behaviour signals, advanced data analytics, and proprietary software, EQ creates and targets customized, performance-boosting audience segments "
 target: Paymi
Paymi is a cloud-based marketing platform that uses card linking technology to enable consumers to receive cash back rewards for credit and debit card transactions and offer merchant partners the ability to understand more about their customers to drive greater sales and increase market share.
price ($mm)
$2.02
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/14/2021 via GlobeNewswire

Porch Group, Inc., acquired V12 Data

See 2706 Comparable Transactions
synopsis: Porch, a leading vertical software company reinventing the home services industry, has acquired V12, a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with customer acquisition and retention solutions to achieve maximum ROI.
buyer: Porch Group, Inc. (PRCH:$72.05)
Seattle-based Porch Group, the vertical software platform for the home, provides software and services to more than 10,500 home services companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. "
 target: V12 Data
V12 is a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/5/2020 via BusinessWire

Zoom Information, acquired EverString

See 4082 Comparable Transactions
synopsis: ZoomInfo has acquired EverString, an AI-powered, B2B data solutions provider. The acquisition gives ZoomInfo a comprehensive business data graph, providing the foundation needed for enterprises to identify their total universe of customers and prospects, define their ideal profiles, and leverage granular keywords and attributes to predict success.
buyer: Zoom Information (:$590.40)
ZoomInfo is a Go-To-Market Intelligence Solution for more than 15,000 companies worldwide. Its platform empowers B2B sales, marketing, and recruiting professionals to succeed by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. "
 target: EverString
EverString is a B2B data company built by experts in natural language processing, machine learning, and deep learning. It provides machine learning-derived data and automated modeling to B2B companies to improve segmentation and decision-making.
price ($mm)
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closed 3/18/2020 via BusinessWire

VideoAmp, acquired Conversion Logic

See 2200 Comparable Transactions
synopsis: VideoAmp has acquired Conversion Logic, the leading SaaS provider of cross-channel attribution, measurement and analytics solutions. They enable marketing efficiency, optimization and scale by delivering predictive and valuable insights in real-time.
buyer: VideoAmp
VideoAmp is the software and data solutions company powering the convergence of linear TV and digital advertising. Their software solutions enable marketers and content owners to plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. "
 target: Conversion Logic
Conversion Logic is the leading SaaS provider of cross-channel attribution, measurement and analytics solutions. They enable marketing efficiency, optimization and scale by delivering predictive and valuable insights in real-time.
price ($mm)
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closed 3/21/2019 via PR Web

ClickDimensions, acquired Sweetspot

See 2198 Comparable Transactions
synopsis: ClickDimensions announced it is expanding its comprehensive marketing platform for Microsoft Dynamics 365 with Sweetspot, a leader in the marketing dashboard space. By providing easy access to the information that marketers need, Sweetspot removes the complexity of data while enabling flexibility, control and collaboration for marketing teams.
buyer parent: Accel-KKR
buyer: ClickDimensions
ClickDimensions was founded to help Microsoft Dynamics users bridge the gap between sales and marketing. Their marketing automation platform brings together essential tools to help organizations attract more leads, close more sales and more effectively engage customers. "
 target: Sweetspot
Sweetspot is a leader in the marketing dashboard space. It helps address some of marketers’ biggest data pain points. By providing easy access to the information that marketers need, Sweetspot removes the complexity of data while enabling flexibility, control and collaboration for marketing teams.
price ($mm)
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announced 9/26/2018 via PR Newswire

MailUp Group, will acquire Datatrics B.V.

See 5126 Comparable Transactions
synopsis: MailUp Group, a leading cloud based marketing technology provider, will acquire Datatrics, a Dutch company that offers a predictive marketing platform. Datatrics enables marketing teams to build customer experiences based on artificial-intelligence-managed data, resulting in better quality customer engagement and higher conversion rates.
buyer: MailUp Group (BIT:MAIL:$36.94)
MailUp Group is a leading cloud based marketing technology provider. Their MailUp solution is a complete email & SMS delivery solution that combines advanced email marketing features with SMTP relay and plugins for ecommerce, CRM and CMS systems. "
 target: Datatrics B.V.
Datatrics is a Dutch company that offers a state-of-the-art predictive marketing platform. Datatrics enables marketing teams to build customer experiences based on artificial-intelligence-managed data, resulting in better quality customer engagement, higher conversion rates and upgraded loyalty.
price ($mm)
$4.46
rev ($mm)
$0
EBITDA ($mm)
EV / rev
22.7x
EV / EBITDA
announced 7/29/2018 via Bloomberg

ARM Ltd., will acquire Treasure Data

See 3696 Comparable Transactions
synopsis: ARM Holdings Plc, the British computer-chip designer owned by SoftBank Group Corp., has agreed to buy U.S.-based data analytics firm Treasure Data Inc. Mountain View, California-based Treasure Data develops products to help companies analyze data for marketing and other purposes.
buyer parent: Softbank Corporation
buyer: ARM Ltd. (ARM:$1,404.42)
Based in the UK, ARM designs technology at the heart of the World's most advanced digital products. Their advanced, energy-efficient processor designs have enabled the intelligent computing in more than 125 billion chips. "
 target: Treasure Data
Mountain View, California-based Treasure Data develops products to help companies analyze data for marketing and other purposes, such as dealing with a surge in data from a product launch. Treasure Data’s mission is to bring all customer data together for a single, actionable view of the customer.
price ($mm)
$600
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 7/16/2018 via Company Press Release

Salesforce.com, Inc., will acquire Datorama

See 3835 Comparable Transactions
synopsis: Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama enables more than 3,000 leading global agencies and brands to optimize marketing campaigns, automate reporting and make data-driven decisions faster.
buyer: Salesforce.com, Inc. (CRM:$22,350.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
 target: Datorama
Datorama is the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama enables more than 3,000 leading global agencies and brands to optimize marketing campaigns, automate reporting and make data-driven decisions faster.
price ($mm)
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closed 12/14/2017 via Company Press Release

American Family Insurance, acquired Networked Insights

See 2200 Comparable Transactions
synopsis: American Family Insurance has acquired Networked Insights, a Chicago-based data and analytics software company. Networked Insights uses artificial intelligence and machine learning to understand what is relevant to people, so that brands can find their ideal audience, understand what content they care about, and target them with the right media.
buyer: American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. "
 target: Networked Insights
Networked Insights is transforming the way marketers connect with people. Its technology uses artificial intelligence and machine learning to understand what is relevant to people, so that brands and agencies can find their ideal audience, understand what content they care about, and target them.
price ($mm)
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closed 8/1/2017 via Company Press Release

Ignite Technologies, Inc., acquired FirstRain, Inc.

See 8716 Comparable Transactions
synopsis: ESW Capital announced that it has completed the acquisition of FirstRain, a pioneer of sales and marketing intelligence applications. FirstRain will be managed by ESW’s affiliate Ignite Technologies, a company that helps customers ignite the power of their workforce to ignite better business performance.
buyer parent: ESW Capital, LLC
buyer: Ignite Technologies, Inc.
Ignite Technologies helps customers ignite the power of their workforce to ignite better business performance. Ignite Technologies offers its innovative, Ignite Prime program, delivering free enterprise software to its licensed and supported customers. "
 target: FirstRain, Inc.
FirstRain is an enterprise scale, SaaS Business Analytics technology platform that creates a real-time highly targeted information experience for enterprises based on their goals and initiatives.
price ($mm)
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closed 3/9/2016 via Company Press Release

Blenheim Chalcot, acquired iJento

See 3944 Comparable Transactions
synopsis: Blenheim Chalcot has completed the acquisition of iJento, the leading platform for customer journey analytics and optimisation. iJento is built to help organisations understand today’s connected customer, whose buying journey is complex and cuts across multiple channels.
buyer: Blenheim Chalcot
Blenheim Chalcot builds businesses that transform industries. It has built over 40 businesses in a variety of sectors including IT Services and Outsourcing, Financial Services, Education, Travel, Software, Sport and Media. "
 target: iJento
iJento is built to help organisations understand today’s connected customer, whose buying journey is complex and cuts across multiple channels. Beyond page clicks and views, iJento enables users to capture, analyse, predict and shape customer behaviour.
price ($mm)
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closed 11/2/2015 via BusinessWire

Sprinklr, acquired Booshaka

See 2200 Comparable Transactions
synopsis: Sprinklr, Inc., the world's most complete enterprise social technology company, announced its acquisition of Booshaka, an advanced audience segmentation and management platform that helps marketers link customer data automatically across social, web, mobile, ecommerce, and CRM systems to optimize engagement and drive revenue.
buyer: Sprinklr
Sprinklr is the most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences. Sprinklr’s fully integrated social experience management software powers more than four billion social connections across 77 countries. "
 target: Booshaka
Booshaka's platform integrates with all data sources, including social pages, email databases, and web or mobile apps, providing insight and value across the user's business. Booshaka helps the user effortlessly improve customer engagement, boost revenue, and enhance the customer experience.
price ($mm)
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closed 10/15/2014 via Market Wire

Ensighten, acquired Anametrix, Inc.

See 2198 Comparable Transactions
synopsis: Ensighten announced that it has acquired Anametrix, the first cloud-based, award-winning multichannel marketing analytics platform. Anametrix enables marketers to unify and analyze data across paid, owned and earned media to optimize marketing decisions.
buyer: Ensighten
Ensighten, the leader in enterprise data and tag management, boosts marketing agility and eases privacy compliance with the industry’s first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. "
 target: Anametrix, Inc.
Anametrix transforms businesses with marketing analytics. The company collects, analyzes and makes sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large.
price ($mm)
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closed 5/9/2012 via PR Newswire

FICO, acquired Entiera Inc.

See 2200 Comparable Transactions
synopsis: FICO announced it has acquired Entiera Inc., an innovative provider of customer dialogue management solutions based in Denver. Combining FICO's industry-leading predictive analytics with Entiera's SaaS-delivered, multi-channel campaign management platform will give marketers an unmatched solution for customer-centric 1:1 marketing.
buyer: FICO (FICO:$932.17)
FICO delivers superior predictive analytics solutions that drive smarter decisions. The company's groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. "
 target: Entiera Inc.
Entiera, Inc. provides on demand enterprise marketing management solutions. It offers Entiera Insight, a software as a service platform for customer dialogue management and customer data integration for various organizations in various industries.
price ($mm)
$18
rev ($mm)
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closed 8/25/2010 via BusinessWire

MarketShare Partners, Inc., acquired JovianDATA

See 2151 Comparable Transactions
synopsis: MarketShare Partners, the leading cross-marketing optimization company, announced that it has acquired JovianDATA, a marketing business intelligence and data analytics technology firm. The acquisition will allow MarketShare Partners to significantly expand its breadth of marketing resource allocation modeling capabilities.
buyer: MarketShare Partners, Inc.
MarketShare Partners is the industry’s leading cross-marketing optimization firm that is transforming the world of resource allocation and marketing measurement. MarketShare has helped companies enhance their advertising and sales programs, including many of the world’s most recognizable brands. "
 target: JovianDATA
JovianDATA is a leading marketing business intelligence and data analytics technology firm. The company has developed patent-pending technologies that run complex queries on massive data sets in seconds.
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closed 9/15/2008 via finextra.com

First Derivatives plc, acquired Market Resource Partners

See 2200 Comparable Transactions
synopsis: Northern Ireland-based banking software developer First Derivatives has acquired US technology marketing company Market Resource Partners in a cash and shares deal.
buyer: First Derivatives plc (AIM:FDP:$222.71)
First Derivatives PLC is a leading global service provider in the Capital Markets technology sector with offices in New York, London and Ireland. We are widely renowned for the quality of our service and our product portfolio and for our pragmatic and commercial approach. "
 target: Market Resource Partners
Market Resource Partners specializes in the strategic development and tactical execution of integrated marketing programs for software and technology service firms.
price ($mm)
$6.00
rev ($mm)
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closed 3/19/2007 via

iCrossing, acquired Sharp Analytics

See 2198 Comparable Transactions
synopsis: iCrossing, a digital marketing agency committed to people's desire to find, will acquire Sharp Analytics, a leader in next generation business intelligence solutions. This move combines iCrossing's industry-leading digital marketing services with Sharp Analytics's proprietary marketing dashboard technology, SharpView.
buyer: iCrossing
iCrossing is a global digital marketing agency driven by the consumer's perspective. The company combines search, social media, market research, analytics and mobile services to create digital marketing programs designed to help global brands find and connect with their customers. "
 target: Sharp Analytics
Sharp Analytics is a next generation business intelligence company that helps marketers turn data into actionable results. Sharp Analytics provides its client base - including companies such as HP and P&G - the most comprehensive campaign measurement available to marketers today.
price ($mm)
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closed 9/9/2021 via PR Newswire

BrandMaker, acquired Hive9

See 2173 Comparable Transactions
synopsis: Germany-based BrandMaker has acquired Hive9, a leading Marketing Planning, Budgeting and Performance Management SaaS solution. The acquisition enables Brandmaker to address the full spectrum of marketing operations use cases, supporting customers from mid-market to enterprise, anywhere in the world.
buyer parent: Rubicon Technology Partners
buyer: BrandMaker
Based in Germany, BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. "
 target: Hive9
Hive9 is the marketing performance management company. Marketing leaders rely on Hive9′s cloud-based solution to get one view of all plans and spending tied to strategy, pipeline, and revenue performance.
price ($mm)
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Pages:  
closed 9/15/2021 via GlobeNewswire

Digilant, acquired Happyfication, Inc.

See 2200 Comparable Transactions
synopsis: Digilant, an omnichannel advertising services company, announced the acquisition of Happyfication by its holding company ISPD. Happyfication helps brands and agencies leverage data-driven marketing across all media. Happyfication’s technology will enhance Digilant’s insights, omnichannel targeting, and analytics capabilities.
buyer parent: ispDigital Group
buyer: Digilant
Digilant is an omnichannel advertising partner built to take advertisers from now to next. Digilant does this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. "
 target: Happyfication, Inc.
Happyfication is a cognitive marketing technology company that arms marketers with a proprietary data intelligence platform that optimizes the performance of creative and omnimedia investments. Happyfication’s platform adds value across the entire marketing process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/15/2021 via GlobeNewswire

Digilant, acquired Happyfication, Inc.

See 2200 Comparable Transactions
synopsis: Digilant, an omnichannel advertising services company, announced the acquisition of Happyfication by its holding company ISPD. Happyfication helps brands and agencies leverage data-driven marketing across all media. Happyfication’s technology will enhance Digilant’s insights, omnichannel targeting, and analytics capabilities.
buyer parent: ispDigital Group
buyer: Digilant
Digilant is an omnichannel advertising partner built to take advertisers from now to next. Digilant does this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. "
 target: Happyfication, Inc.
Happyfication is a cognitive marketing technology company that arms marketers with a proprietary data intelligence platform that optimizes the performance of creative and omnimedia investments. Happyfication’s platform adds value across the entire marketing process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 3/23/2017 via PR Newswire

Digilant, acquired Anagram

See 61 Comparable Transactions
synopsis: Digilant, a global provider of customized programmatic ad buying solutions and services, announced it has acquired Anagram, a programmatic marketing agency. Anagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with a focus on customers taking an insourced operating model.
buyer parent: ispDigital Group
buyer: Digilant
Digilant provides customized ad buying solutions and services designed for independent agencies and brands that are increasing their programmatic spending. Digilant's automated and proprietary ad-buying platform MIKE enable advertisers to uncover new customers by unlocking audience & customer data. "
 target: Anagram
Anagram is a programmatic marketing agency. Anagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with a focus on customers taking an insourced operating model.
price ($mm)
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closed 3/3/2021 via PR Newswire

Digital Turbine Group, LLC., acquired Appreciate

See 126 Comparable Transactions
synopsis: Digital Turbine, a company that innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers, has acquired all of the capital stock of Triapodi Ltd. (d/b/a Appreciate), a programmatic mobile advertising Demand Side Platform company headquartered in Israel.
buyer: Digital Turbine Group, LLC. (APPS:$257.85)
Digital Turbine innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers. Its Mobile Delivery Platform powers user acquisition and engagement, operational efficiency, and monetization opportunities. "
 target: Appreciate
Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take total control of their programmatic ecosystem. In addition to extremely granular targeting, buyers have unconditional transparency at the exchange, app, placement and auction levels.
price ($mm)
$23
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 12/17/2020 via BusinessWire

FreeWheel, will acquire Beeswax

See 107 Comparable Transactions
synopsis: FreeWheel, a company that provides the premium video industry with the solutions it needs to thrive in the evolving media landscape, has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. Beeswax is the programmatic buying platform that gives media buyers ownership and total control.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
 target: Beeswax
Beeswax is the programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service™ platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising.
price ($mm)
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announced 11/21/2018 via GlobeNewswire

Advangelists will be merged with Mobiquity Technologies,

See 130 Comparable Transactions
synopsis: Mobiquity Technologies, a leader in mobile location data intelligence, announced it is merging privately held Advangelists into the publicly traded entity. Advangelists is a next generation technology platform for digital programmatic advertisers.
buyer: Mobiquity Technologies (:$0.46)
Mobiquity Technologies, Inc., is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising. "
 target: Advangelists
Advangelists is a next generation technology platform for digital programmatic advertisers. Advangelists believes that advertising should be an amalgamation of great features, great usability and have all the tools needed in one single platform.
price ($mm)
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announced 11/19/2018 via BusinessWire

iHeartMedia, Inc., will acquire Jelli

See 247 Comparable Transactions
synopsis: iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, announced it has entered into an agreement to acquire Jelli, Inc., the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. "
 target: Jelli
Jelli is the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising. They developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically.
price ($mm)
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closed 7/19/2018 via Company Press Release

Sellbranch AB, acquired Widespace

See 106 Comparable Transactions
synopsis: European Ad sales specialist Sellbranch today announces the acquisition of Widespace, the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment. Widespace offers a mobile programmatic buying platform for advertisers.
buyer parent: OrangeGames BV
buyer: Sellbranch AB
Sellbranch turns good traffic into great business by combining access to the best technology, competence and data into a wide range of advertising opportunities for advertisers and publishers all over Europe. The Ad sales company has strong relations with more than 5,000 leading partners worldwide. "
 target: Widespace
Widespace is the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment. Widespace offers a mobile programmatic buying platform for advertisers.
price ($mm)
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closed 6/13/2018 via PR Newswire

Headway Digital, acquired Smadex SL

See 126 Comparable Transactions
synopsis: Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex.
buyer parent: Entravision Communications Corporation
buyer: Headway Digital
Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Headway helps brands optimize and target ad campaigns with rapid innovation, cutting-edge technology and strong multi-channel operations. "
 target: Smadex SL
Smadex is a mobile-first programmatic platform. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets, targeting and pricing for each audience cluster.
price ($mm)
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closed 10/18/2017 via BNC Analysis

AdHawk, acquired Automate Ads

See 123 Comparable Transactions
synopsis: AdHawk is announcing that it has acquired one of its competitors, Y Combinator-backed Automate Ads. Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
buyer: AdHawk
AdHawk helps businesses optimize their digital advertising on platforms like Google AdWords and Facebook Ads. The technology harnesses data science and machine learning to find opportunities to improve an advertiser’s account performance. "
 target: Automate Ads
Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
price ($mm)
rev ($mm)
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closed 9/18/2019 via BNC Analysis

eMoteev, acquired Elium Tech

See 103 Comparable Transactions
synopsis: EMoteev, a French company founded in 2012 by Xavier Mariani, Frédéric Leroy and Emilien Eychennehas bought Elium, another French AdTech founded by Fabien Livet and Benjamin Longearet. Elium is a technology company that empowers advertisers & agencies by offering self-service advertising solutions across multi-formats.
buyer: eMoteev
eMoteev (formerly Adikteev for Brands) is a French AdTech digital marketing specialist. eMoteev is dedicated to brand awareness and qualified traffic generation. eMoteev creates bold creative ads and displays them internationally with the use of proprietary technology. "
 target: Elium Tech
Elium - Universal Programmatic Technologies - is a technology company that empowers advertisers & agencies by offering self-service advertising solutions across multi-formats and multi-devices. From a single and tailor-made interface, buyers can orchestrate all of their advertising campaigns.
price ($mm)
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announced 3/9/2017 via Company Press Release

AcuityAds Inc., will acquire Visible Measures Corporation

See 126 Comparable Transactions
synopsis: AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences, is pleased to announce that it has entered into a definitive agreement to acquire Visible Measures Corporation, a Boston-based programmatic platform provider for analytics-led video advertising.
buyer: AcuityAds Inc. (TSXV:AT:$47.91)
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by proprietary machine learning technology, is at the core of its business. "
 target: Visible Measures Corporation
Visible Measures, a content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. Their platform is fueled by a proprietary dataset & a patented programmatic technology.
price ($mm)
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closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

See 138 Comparable Transactions
synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (YHOO:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
 target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/13/2014 via BusinessWire

Workhorse Software merged with SQAD, Inc.,

See 76 Comparable Transactions
synopsis: SQAD, the largest independent source in the U.S. for TV, radio, and digital cost analysis, and Workhorse Software, the global leader in advertising planning software, announced that they have merged to become a unified provider of media planning and advertising cost solutions.
buyer parent: Clarion Capital Partners, LLC
buyer: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV, Spot TV, and the Internet. SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. "
 target: Workhorse Software
Based in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

See 129 Comparable Transactions
synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
 target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BNC Analysis

Amobee, Inc., acquired Gradient X

See 129 Comparable Transactions
synopsis: Amobee, the mobile advertising company and subsidiary of SingTel, has acquired Gradient X, a Los Angeles-based developer of a real-time bidding platform for mobile ads.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee, Inc. offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. "
 target: Gradient X
Gradient X built a programmatic platform for mobile. They brought to market a platform solution for mobile advertising that is empowered by a cloud-based, on demand infrastructure that allows for incorporating and perfecting emerging technologies and strategies that are essential to advertisers.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2012 via PR Newswire

One97 Communications Ltd., acquired MobiVite

See 2008 Comparable Transactions
synopsis: One97 Communications Ltd. closed the deal to acquire the Delhi-based marketing platform MobiVite. The SaaS platform enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.
buyer: One97 Communications Ltd.
One97 Communications is India's leading Mobile Internet Company. Driven by great consumer experience One97 offers digital goods & services to mobile consumers under its Paytm brand. The company also offers Mobile Advertising and Mobile Payments for merchants. "
 target: MobiVite
MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for business owners, marketing managers and agencies to create and publish mobile optimized websites/landing pages with innovative engagement and monetization capabilities.
price ($mm)
$0.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

See 129 Comparable Transactions
synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
 target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

See 55 Comparable Transactions
synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
 target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via Yahoo, Inc.

Modavox, Inc., acquired Augme Mobile

See 127 Comparable Transactions
synopsis: Modavox, Inc., Internet broadcasting pioneer and holder of several patented technologies, announced that the Company has executed a purchase agreement to acquire a majority share of Augme Mobile, a leader in mobile marketing solutions and services.
buyer: Modavox, Inc. (MDVX:$0.00)
Modavox, Inc. a pioneer in Internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Modavox delivers content straight to desktops and Internet-enabled devices. "
 target: Augme Mobile
Augme Mobile offers the first and only comprehensive Web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels.
price ($mm)[EV]
$14 [$15]
rev ($mm)
$0
EBITDA ($mm)
EV / rev
105.6x
EV / EBITDA
announced 9/26/2011 via PR Newswire

MediaBank, LLC will be merged with Donovan Data Systems,

See 99 Comparable Transactions
synopsis: Donovan Data Systems (DDS) and MediaBank, two of the world's best known advertising agency systems, announced they are merging to form a new company called MediaOcean, with a mission to create a single, neutral and universal operating system (OS) for advertising technology.
buyer: Donovan Data Systems
Donovan Data Systems, Inc. provides systems and software to the advertising and communications industry. The company has a long-term expertise in media buying, digital advertising and agency workflow. "
 target: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

See 3515 Comparable Transactions
synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
 target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

See 111 Comparable Transactions
synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
 target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

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Sweetspot

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Appreciate

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ALENTY

Gradient X

MobiVite

Kenzei LLC

Tracking202, Inc.

Augme Mobile

MediaBank, LLC

Captain Growth

Adbrain Ltd.

Pages:  
Geography
Matching Companies
Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
  • drill down
  • watch
Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
  • drill down
  • watch
Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
year
2021
rev ($mm)
$7.98
EBITDA ($mm)
($2.04)
EBIT ($mm)
($2.19)
Net Income ($mm)
Employees
46
  • drill down
  • watch
Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Meltwater
Meltwater
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside.
year
2020
rev ($mm)
$359.79
EBITDA ($mm)
$9.11
EBIT ($mm)
($4.34)
Net Income ($mm)
Employees
1871
  • drill down
  • watch
Ticker: TSE:4180
 
 
 
 
 
 
 
 
Appier
Appier
Appier is a technology company in Taiwan that provides artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. Their AIXON platform uses machine learning and AI to turn data into insights to help businesses find and grow their target audience.
year
2020
rev ($mm)
$81.82
EBITDA ($mm)
EBIT ($mm)
($14.38)
Net Income ($mm)
Employees
492
  • drill down
  • watch
Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
year
2020
rev ($mm)
$43.81
EBITDA ($mm)
$11.42
EBIT ($mm)
$9.79
Net Income ($mm)
$8.60
Employees
232
  • drill down
  • watch
Ticker: SRAX
 
 
 
 
 
 
 
 
Social Reality
Social Reality
Founded in 2010, Los Angeles-based Social Reality, Inc. is an Internet advertising company that provides tools that automate the digital advertising market. The company has built technologies and leveraged partner technologies that service social media and the real-time bidding (RTB) markets.
year
2020
rev ($mm)
$3.60
EBITDA ($mm)
($15.79)
EBIT ($mm)
($16.12)
Net Income ($mm)
Employees
35
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
year
2011
rev ($mm)
$214.93
EBITDA ($mm)
$29.04
EBIT ($mm)
$14.12
Net Income ($mm)
Employees
1300
  • drill down
  • watch
Ticker: RMKR
 
 
 
 
 
 
 
 
Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
year
2009
rev ($mm)
$47.79
EBITDA ($mm)
($2.43)
EBIT ($mm)
($8.03)
Net Income ($mm)
Employees
950
  • drill down
  • watch
Ticker: ENXTPA:ALWED
 
 
 
 
 
 
 
 
Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
year
2016
rev ($mm)
$8.31
EBITDA ($mm)
$0.60
EBIT ($mm)
$0.43
Net Income ($mm)
$0.34
Employees
61
  • drill down
  • watch
Ticker: OTCPK:FSSN
 
 
 
 
 
 
 
 
FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
year
2020
rev ($mm)
$0.45
EBITDA ($mm)
($2.98)
EBIT ($mm)
($2.99)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
  • drill down
  • watch
Ticker: SHSP
 
 
 
 
 
 
 
 
SharpSpring
SharpSpring
SharpSpring, Inc. is a rapidly growing, global provider of cloud-based marketing automation solutions that enable businesses to improve lead generation and engagement to drive more sales. The company’s product lines include SharpSpring and SharpSpring Mail+.
year
2021
rev ($mm)
$30.22
EBITDA ($mm)
($5.18)
EBIT ($mm)
($6.86)
Net Income ($mm)
Employees
250
  • drill down
  • watch
Ticker: AIM:GBG
 
 
 
 
 
 
 
 
GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
year
2020
rev ($mm)
$288.49
EBITDA ($mm)
$61.83
EBIT ($mm)
$41.47
Net Income ($mm)
$32.19
Employees
1000
  • drill down
  • watch
Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
2017
rev ($mm)
$251.52
EBITDA ($mm)
$64.25
EBIT ($mm)
$60.72
Net Income ($mm)
$37.68
Employees
467
  • drill down
  • watch
Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
  • drill down
  • watch
Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2019
rev ($mm)
$400.10
EBITDA ($mm)
$60.90
EBIT ($mm)
$53.00
Net Income ($mm)
$45.70
Employees
122
  • drill down
  • watch
Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
  • drill down
  • watch