Like Salty

announced 9/24/2021 via BusinessWire

CDK Global, will acquire Salty

synopsis: CDK Global, Inc. will acquire Salty Dot, Inc., a mobile-first solution that helps consumers secure the insurance they need for their vehicle without leaving the car-buying experience. Salty’s technology will further expand CDK’s suite of digital offerings and grow its total addressable market beyond the digitization of traditional dealer workflows.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a provider of integrated data and technology solutions to the automotive, heavy truck, recreation, and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and OEMs. "
target: Salty
Salty Dot, Inc. is the Embedded Insurance technology company. The company’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 6/30/2016 via Company Press Release

Markerstudy Group, acquired Drivology Limited

synopsis: Markerstudy has confirmed the acquisition of Drivology Limited, a UK telematics motor insurance business that specialises in app-based insurance that rewards safer driving. The Drivology app monitors how, when and where an individual drives, encouraging safer driving and a positive impact on insurance premiums.
buyer: Markerstudy Group
Markerstudy Group is an energetic and highly innovative organisation, primarily known for their association with the insurance brands, Markerstudy Insurance, Zenith Insurance and Zenith Marque as well as direct brands Geoffrey Insurance Services, Supercover Insurance and The Insurance Factory. "
target: Drivology Limited
Drivology specialises exclusively in app-based car insurance aimed at rewarding safe driving. Through the use of their app, they determine how, when and where users drive to determine how safe a driver they are. Drivology then connect this directly to the cost of their car insurance.
price ($mm)
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closed 11/12/2020 via PR Newswire

CUNA Mutual Group, acquired ForeverCar

synopsis: CUNA Mutual Group has acquired ForeverCar, a start-up that provides Mechanical Repair Coverage policies delivered through online channels. The acquisition of ForeverCar further enhances CUNA Mutual Group's lending and insurance product portfolio and its ability to reach and protect more consumers digitally.
buyer: CUNA Mutual Group
CUNA Mutual Group is an insurance, investment, and financial services company. Through its company culture, community engagement, and products and solutions, CUNA Mutual Group works to create a more equitable financial system that helps to improve the lives of the people they serve. "
target: ForeverCar
ForeverCar is a full-service provider of car repair protection plans that gives people complete and honest information. ForeverCar is the first online service to display quotes and enable purchasing of car repair protection plans, giving car owners full visibility into what's covered.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/17/2017 via BNC Analysis

CPP Group Plc, acquired Blink Innovation Ltd.

synopsis: CPP Group, the AIM-listed credit card protection and insurance assistance business process services provider, is making a very interesting move, acquiring digital insurance software start-up Blink Innovation Ltd. Blink flight interruption insurance tracks, proactively alerts and rebooks flights at no cost if cancelled/delayed.
buyer: CPP Group Plc (AIM:CPP:$128.20)
CPP Group is an AIM-listed credit card protection and insurance assistance business process services provider. "
target: Blink Innovation Ltd.
Blink Innovation Ltd. is a digital insurance software start-up that provides real time resolution flight interruption insurance solutions. Blink flight interruption insurance tracks, proactively alerts and rebooks flights at no cost if cancelled/delayed.
price ($mm)
$1.07
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/25/2021 via BusinessWire

National Guardian Life Insurance Company, acquired Everplans

synopsis: National Guardian Life Insurance Company (NGL), a mutual life insurance company, has acquired Everplans, a digital life-planning and organization tool. Everplans helps people organize, store, securely share and keep up to date all the important plans and information they need throughout their life, including wills, insurance policies, and more.
buyer: National Guardian Life Insurance Company
National Guardian Life Insurance Company (NGL) is an independent mutual life insurance company. NGL provides a variety of products to help meet their client's needs for their unique life journey. The company markets preneed and individual life and annuities, as well as group markets products. "
target: Everplans
Everplans is a digital life-planning and organization tool. Everplans helps people organize, store, securely share and keep up to date all the important plans and information they need throughout their life, including wills, insurance policies, healthcare documents, digital accounts, and more.
price ($mm)
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announced 9/24/2021 via BusinessWire

CDK Global, will acquire Salty

synopsis: CDK Global, Inc. will acquire Salty Dot, Inc., a mobile-first solution that helps consumers secure the insurance they need for their vehicle without leaving the car-buying experience. Salty’s technology will further expand CDK’s suite of digital offerings and grow its total addressable market beyond the digitization of traditional dealer workflows.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a provider of integrated data and technology solutions to the automotive, heavy truck, recreation, and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and OEMs. "
target: Salty
Salty Dot, Inc. is the Embedded Insurance technology company. The company’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/25/2021 via PR Newswire

Salty, acquired Purple Insurance

synopsis: Salty Dot Inc, the Embedded Insurance technology company, has acquired Purple Insurance, a lead generation and marketing platform. Purple Insurance enables car dealers to offer car insurance as part of the car buying experience. Their mobile solution integrates with dealer management systems to create revenue opportunities at the point of purchase.
buyer: Salty
Salty is a mobile insurance platform that provides embedded insurance customer service. Salty makes it fast and easy for people to get the coverage they need. Their platform makes the insurance process simple and provides users with embedded insurance when they buy something from a seller. "
target: Purple Insurance
Purple Insurance is a lead generation and marketing platform. Purple Insurance enables car dealers to offer car insurance as part of the car buying experience. Their mobile solution integrates with dealer management systems to create revenue opportunities at the point of purchase.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 9/24/2021 via BusinessWire

CDK Global, will acquire Salty

synopsis: CDK Global, Inc. will acquire Salty Dot, Inc., a mobile-first solution that helps consumers secure the insurance they need for their vehicle without leaving the car-buying experience. Salty’s technology will further expand CDK’s suite of digital offerings and grow its total addressable market beyond the digitization of traditional dealer workflows.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a provider of integrated data and technology solutions to the automotive, heavy truck, recreation, and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and OEMs. "
target: Salty
Salty Dot, Inc. is the Embedded Insurance technology company. The company’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/2/2021 via GlobeNewswire

CDK Global, acquired Roadster, Inc.

synopsis: CDK Global, Inc., a leading retail automotive technology company, has completed the acquisition of Palo Alto, Calif.-based Roadster, Inc., a digital sales platform that modernizes the way consumers buy vehicles and the process in which dealers sell them.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a provider of integrated data and technology solutions to the automotive, heavy truck, recreation, and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and OEMs. "
target: Roadster, Inc.
Roadster, Inc. is a digital sales platform that modernizes the way consumers buy vehicles and the process in which dealers sell them. With Roadster's proprietary technology platform, dealerships can provide hassle-free car buying in-store, online or on the go.
price ($mm)
$360
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/2/2021 via BusinessWire

CDK Global, acquired Square Root

synopsis: CDK Global, Inc., a leading retail automotive technology company, has acquired Square Root. Founded in 2006, Square Root is the creator of CoEFFICIENT, which helps automotive original equipment manufacturer (OEM) field managers understand and act on unique data patterns and opportunities for retailers in their markets.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a provider of integrated data and technology solutions to the automotive, heavy truck, recreation, and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and OEMs. "
target: Square Root
Square Root develops data curation software for automotive OEMs to empower field and dealer leadership. Their software and data as a service platform, CoEFFICIENT, blends data science and collaborative workflows to turn disparate data into actionable insights.
price ($mm)
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closed 3/1/2021 via Company Press Release

Francisco Partners Management LLC, purchased International Business from CDK Global

synopsis: CDK Global, Inc., a leading provider of dealer management systems (DMS) and integrated information technology solutions to the automotive retailing and adjacent industries, has completed the sale of its CDK International business segment (CDKI) to Francisco Partners.
buyer: Francisco Partners Management LLC
Francisco Partners is a leading global investment firm that specializes in partnering with technology and technology-enabled businesses. Francisco Partners has raised approximately $24 billion in committed capital and invested in more than 300 technology companies. "
seller: CDK Global (CDK:$1,673.20)
CDK Global is a leading global provider technology solutions to the automotive industry. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world.
price ($mm)
$1,450
rev ($mm)
EBITDA ($mm)
$97
EV / rev
EV / EBITDA
15.0x
closed 4/22/2020 via PR Newswire

Ansira, purchased Digital Marketing Business from CDK Global

synopsis: Ansira, an independent global marketing services and solutions company, has acquired the CDK Global Digital Marketing Business. The CDK Digital Marketing Business uses powerful proprietary websites and advertising technology to improve the customer experience and drive unique visitors across a multi-tiered automotive landscape.
buyer parent: Advent International
buyer: Ansira
Ansira is an independent, global marketing agency that enables clients to prioritize customer experiences. Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. "
seller: CDK Global (CDK:$1,673.20)
CDK Global is a leading global provider technology solutions to the automotive industry. The CDK Digital Marketing Business uses powerful proprietary websites and advertising technology to improve the customer experience and drive unique visitors across a multi-tiered automotive landscape.
price ($mm)
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announced 7/16/2018 via BusinessWire

CDK Global, will acquire ELEAD1ONE

synopsis: CDK Global, Inc., a leading enabler of automotive commerce, announced that it has entered into a definitive agreement to acquire ELEAD1ONE, the leading provider of fully integrated CRM software solutions to automotive dealers, serving approximately 4,000 dealerships across North America.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world. "
target: ELEAD1ONE
ELEAD1ONE is the leading provider of fully integrated CRM software solutions to automotive dealers, serving approximately 4,000 dealerships across North America. The ELEAD1ONE platform delivers a comprehensively featured customer experience through its solution suite.
price ($mm)
rev ($mm)
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closed 4/17/2018 via BusinessWire

CDK Global, acquired Progressus Media

synopsis: CDK Global, a leading enabler of end-to-end automotive commerce, announced that it has purchased Progressus Media, a specialty provider of mobile advertising solutions for dealerships, agencies, and automotive marketing companies.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world. "
target: Progressus Media
Progressus Media is a specialty provider of mobile advertising solutions for dealerships, agencies, and automotive marketing companies. Each day, their platform serves 145,000 automotive shoppers and generates over 11,000 direct customer inquiries in the US and Canada.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 10/26/2017 via BusinessWire

CDK Global, acquired Dashboard Dealership Enterprises

synopsis: CDK Global has purchased Dashboard Dealership Enterprises (DDE), a leader in reporting solutions for auto dealers. DDE is a full-service enterprise reporting company that has a solid track record of implementing its flagship product, Executive Eye, with some of the largest dealership groups in the United States.
buyer: CDK Global (CDK:$1,673.20)
CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world. "
target: Dashboard Dealership Enterprises
Dashboard Dealership Enterprises (DDE) is a leader in reporting solutions for auto dealers. DDE is a full-service enterprise reporting company that has a solid track record of implementing its flagship product, Executive Eye, with some of the largest dealership groups in the United States.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/24/2017 via BusinessWire

CDK Global, will acquire Auto/Mate Dealership Systems

synopsis: CDK Global, a leading global provider of integrated IT and digital marketing solutions to the automotive retail and adjacent industries, is to acquire Auto/Mate Dealership Systems, a leading provider of dealership management system (DMS) software to retail automotive dealerships.
buyer: CDK Global (CDK:$1,673.20)
With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. "
target: Auto/Mate Dealership Systems
Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships, typically saving dealers thousands of dollars per month from their current provider.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2016 via Company Press Release

CDK Global, acquired New Car IQ

synopsis: CDK Global announced the acquisitions of the NewCarIQ product platform. New Car IQ helps users determine and syndicate all applicable OEM incentives into a new vehicle's pricing, provides stocking recommendations based on dealership inventory and more.
buyer: CDK Global (CDK:$1,673.20)
CDK Global’s solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. "
target parent: Pearl Technology Holdings
target: New Car IQ
New Car IQ helps users determine and syndicate all applicable OEM incentives into a new vehicle's pricing, provides stocking recommendations based on dealership inventory, market and historical data, enables a complete view of competitor's inventory, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/21/2015 via GlobeNewswire

Autobytel Inc., acquired Dealix

synopsis: Autobytel Inc., a leading provider of online automotive services connecting consumers with dealers, has acquired Dealix Corporation and Autotegrity, Inc.(wholly-owned subsidiaries of CDK Global, LLC). Dealix provides new and used car leads to dealerships, dealer groups, and automotive manufacturers.
buyer: Autobytel Inc. (ABTL:$110.04)
Autobytel Inc. provides high quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States. The company also provides consumers with robust and original online automotive content to help them make informed car-buying decisions. "
target parent: CDK Global
target: Dealix
Dealix provides new and used car leads to dealerships, dealer groups, and automotive manufacturers, and consistently ranks as a top auto sales lead provider in the industry.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/13/2021 via PR Newswire

XLerate Group, acquired Liquid Motors Inc.

synopsis: The XLerate Group has acquired Liquid Motors, a critical service provider to independent auctions, dealers, marketplaces, and key industry participants. Liquid Motors offers various software and services that create competitive advantages by generating and capturing more cost-effective Internet leads by utilizing a variety of online channels.
buyer parent: Huron Capital Partners LLC
buyer: XLerate Group
XLerate Group Auctions are a leading group of independent auctions with over 20 different simulcast online/physical sales combined with remote and off-site dealer sales, in California, Florida, Georgia, Illinois, Michigan, New Mexico, Ohio, Pennsylvania, South Carolina, Texas, and Wisconsin, "
target: Liquid Motors Inc.
Liquid Motors offers the automotive industry comprehensive Internet marketing solutions designed to maximize lead generation. For automotive dealers, they provide a variety of software and services that create competitive advantages by generating and capturing more cost-effective Internet leads.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2021 via Company Press Release

Francisco Partners Management LLC, purchased International Business from CDK Global

synopsis: CDK Global, Inc., a leading provider of dealer management systems (DMS) and integrated information technology solutions to the automotive retailing and adjacent industries, has completed the sale of its CDK International business segment (CDKI) to Francisco Partners.
buyer: Francisco Partners Management LLC
Francisco Partners is a leading global investment firm that specializes in partnering with technology and technology-enabled businesses. Francisco Partners has raised approximately $24 billion in committed capital and invested in more than 300 technology companies. "
seller: CDK Global (CDK:$1,673.20)
CDK Global is a leading global provider technology solutions to the automotive industry. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world.
price ($mm)
$1,450
rev ($mm)
EBITDA ($mm)
$97
EV / rev
EV / EBITDA
15.0x
closed 4/22/2020 via PR Newswire

Ansira, purchased Digital Marketing Business from CDK Global

synopsis: Ansira, an independent global marketing services and solutions company, has acquired the CDK Global Digital Marketing Business. The CDK Digital Marketing Business uses powerful proprietary websites and advertising technology to improve the customer experience and drive unique visitors across a multi-tiered automotive landscape.
buyer parent: Advent International
buyer: Ansira
Ansira is an independent, global marketing agency that enables clients to prioritize customer experiences. Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. "
seller: CDK Global (CDK:$1,673.20)
CDK Global is a leading global provider technology solutions to the automotive industry. The CDK Digital Marketing Business uses powerful proprietary websites and advertising technology to improve the customer experience and drive unique visitors across a multi-tiered automotive landscape.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/14/2019 via BNC Analysis

JTZ Enterprise, will acquire Higher Turnover

synopsis: JTZ Enterprise, a leading Website and Internet Marketing Solutions Provider for the auto industry and businesses of all types, has acquired Higher Turnover, a company that serves automotive car dealers and sales persons with affordable online advertising solutions.
buyer: JTZ Enterprise
JTZ Enterprise LLC is a leading Website and Internet Marketing Solutions Provider for all businesses types. JTZ Enterprise was founded in May 1995 and always had a focus on the Automotive Industry, in general, while at the same time serving the needs of businesses of all types. "
target: Higher Turnover
Since 2005, Higher Turnover, LLC has been serving automotive car dealers and sales persons with affordable online advertising solutions. They offer custom website development, window stickers, eBay and Craigs List posting tools, inventory management, lead management, automotive SEO and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/30/2019 via Company Press Release

Thoma Bravo, LLC, will acquire Autodata Solutions Group

synopsis: Thoma Bravo, LLC, a leading private equity investment firm, has reached an agreement to acquire Autodata Solutions, a Canadian company serving the global automotive industry with versatile data, technology, and marketing solutions.
buyer: Thoma Bravo, LLC
Thoma Bravo is a leading private equity investment firm providing equity and strategic support to experienced management teams and growing companies. The firm currently manages a series of private equity funds representing more than $30 billion of equity commitments. "
target parent: Kohlberg Kravis Roberts & Co.
target: Autodata Solutions Group
Headquartered in Canada, Autodata Solutions, along with its Chrome Data and UnityWorks brands, serves the global automotive industry with versatile data, technology, and marketing solutions. Their software and SaaS solutions increase the effectiveness of the automotive sales chain.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 4/17/2018 via BusinessWire

Carvana, acquired Car360

synopsis: Carvana, a leading e-commerce platform for buying used cars, has acquired fellow technology innovator Car360. The Car360 platform enables interactive visualization of cars and related data and increases revenue for businesses that currently use pictures or videos for merchandising or inspecting vehicles.
buyer: Carvana (CVNA:$858.87)
Carvana enables consumers to quickly and easily buy a car online, including finding their preferred vehicle, qualifying for financing, getting a trade-in value, signing contracts, and receiving as-soon-as-next-day delivery or pickup. "
target: Car360
Car360, Inc. is at the forefront of bringing computer vision and augmented reality to the auto industry. The Car360 platform enables interactive visualization of cars and related data and increases revenue for businesses that currently use pictures or videos for merchandising or inspecting vehicles.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/28/2018 via BusinessWire

UpCurve, Inc., acquired Online Automotive Solutions

synopsis: New Media Investment Group Inc., one of the largest publishers of locally based print and online media in the US, has acquired substantially all the assets of Online Automotive Solutions, a tech-enabled video, data and auto-focused inventory solutions provider, through UpCurve, their digital marketing company.
buyer parent: New Media Investment Group
buyer: UpCurve, Inc.
UpCurve provides products and services that support stronger growth, greater productivity and company-wide efficiency. Their products include digital marketing, CRM software and integration, marketing automation, cloud solutions, voice and email communication offerings, and small business financing."
target: Online Automotive Solutions
Online Automotive Solutions is a tech-enabled video, data and auto-focused inventory solutions provider. Their core business strategy is to leverage best in class technologies to save dealers’ time—time that should be spent prospecting and selling cars.
price ($mm)
$4.00
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2017 via PR Newswire

Team Velocity Marketing, acquired Car-Mercial

synopsis: Team Velocity Marketing has acquired the industry leader in video pre-roll, Car-Mercial. Car-Mercial helps automotive manufacturers and dealerships implement digital marketing campaigns to attract and service more customers. They offer strategies to increase traffic and sales through search engine optimization and reputation management.
buyer: Team Velocity Marketing
Team Velocity Marketing is the most sophisticated, data-driven marketing agency serving the automotive industry. Team Velocity has been developing proprietary technology that works exclusively for analyzing the automotive market. "
target: Car-Mercial
Car-Mercial is the leader in video pre-roll. Car-Mercial helps automotive manufacturers and dealerships implement digital marketing campaigns to attract and service more customers. They offer strategies to increase traffic and sales through search engine optimization and reputation management.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/4/2017 via BNC Analysis

PureCars, acquired Showroom Logic

synopsis: Digital automotive ad technology company PureCars has purchased competitor Showroom Logic. Showroom Logic is one of the most innovative automotive technology companies in America. As the innovator in automotive digital marketing, Showroom Logic continues to redefine how dealerships and OEMs capture market share and new customers.
buyer parent: Raycom Media, Inc.
buyer: PureCars
Founded in 2007, PureCars has worked with dealers to provide consumers with Value Reports to showcase their inventories best attributes. Today, PureCars has grown into a leading digital marketing platform that brings consumers from search to showroom. "
target: Showroom Logic
Showroom Logic is one of the most innovative automotive technology companies in America. As the innovator in automotive digital marketing, Showroom Logic continues to redefine how dealerships and OEMs capture market share and new customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/21/2017 via GlobeNewswire

A5 Capital Inc., acquired Shift Marketing Studio, Inc.

synopsis: Ontario, Canada-based Shift Marketing Studio, Inc. has been acquired by A5 Capital, an investment group also based in Ontario. Founded in 2010, Shift Marketing Studio provides digital loyalty and conquest marketing programs to a client base of over 900 Canadian auto dealerships.
buyer: A5 Capital Inc.
A5 Capital is a hands-on investment firm seeking to acquire a controlling stake in a private company. Post acquisition, the A5 Capital team will take an active role, working along-side management in order to grow and build on the company's legacy. "
target: Shift Marketing Studio, Inc.
Shift Marketing Studio provides digital loyalty and conquest marketing programs to a client base of over 900 Canadian auto dealerships. The company improves dealerships’ bottom lines by engaging potential customers through discounts and promotional offers for pre-negotiated deals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/7/2017 via PR Web

Dealer Authority, acquired Dealer Authority

synopsis: Tyson Madliger, Founder and CEO, has acquired all shares of Dealer Authority, a boutique automotive digital marketing agency specializing in search and social. Founded in 2013, Dealer Authority focuses on manual, strategy-driven solutions for automotive dealers.
buyer: Dealer Authority
Dealer Authority is an automotive digital marketing firm specializing in high-end marketing delivery in search, social, website management, and consulting. Founded in 2013, Dealer Authority focuses on manual, strategy-driven solutions for dealers. "
target: Dealer Authority
Dealer Authority is an automotive digital marketing firm specializing in high-end marketing delivery in search, social, website management, and consulting. Founded in 2013, Dealer Authority focuses on manual, strategy-driven solutions for dealers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/4/2017 via PR Web

Stream Companies, acquired WorldDealer, Inc.

synopsis: Stream Companies, a full service advertising agency, is pleased to announce it has acquired WorldDealer, a company that provides auto dealers with full-service, turnkey traditional and digital solutions. They blend online and offline marketing strategies to create a seamless communication approach for auto dealers.
buyer: Stream Companies
Stream Companies is a full service advertising agency that specializes in launching, positioning, and long term management of brands on full service contracts and a project-by-project basis. "
target: WorldDealer, Inc.
WorldDealer, Inc. was founded in April 2000 and provides auto dealers with full-service, turnkey traditional and digital solutions. They blend online and offline marketing strategies to create a seamless communication approach for auto dealers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2016 via Company Press Release

Spokes Marketing merged with Strategic Factory,

synopsis: Strategic Factory, a cross-media marketing company, announces a strategic merger with Spokes Marketing, an ad agency specializing in digital marketing for small and medium-sized businesses since 2006.
buyer: Strategic Factory
Strategic Factory encourages collaboration between strategy and creativity to deliver powerful, cohesive and innovative campaigns. Services include marketing, graphic design, printing, mailing, signage, promotional products, and customized apparel. "
target: Spokes Marketing
Spokes Marketing is an ad agency specializing in digital marketing for small and medium-sized businesses since 2006. Spokes helps clients grow their businesses by generating leads.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/2/2016 via Company Press Release

ARI Network Services, Inc., acquired Auction123, Inc

synopsis: ARI Network Services, Inc., announced that it has acquired Auction123, Inc., a leading provider of software and services to help dealers in selected vertical markets manage and feed inventory information to online marketplaces to drive more sales and leads.
buyer: ARI Network Services, Inc. (ARIS:$51.16)
ARI Network Services, Inc. offers an SaaS and marketing services to help dealers, manufacturers and distributors in selected vertical markets. Their products are powered by a proprietary data repository of original equipment and aftermarket electronic content. "
target: Auction123, Inc
Founded in 2001, Auction123, Inc is the leading provider of website development, inventory management, and online marketing solutions for dealerships of all categories including Automotive, RV & Camper, Powersports, Motorcycle, Marine, Trailer, Commercial Truck, and Aviation.
price ($mm)
$10
rev ($mm)
EBITDA ($mm)
$2
EV / rev
EV / EBITDA
8.0x
closed 3/30/2016 via BNC Analysis

eBay, acquired Cargigi, Inc.

synopsis: eBay announced it has acquired Cargigi Inc., a provider of online advertising and marketing services for the auto industry. Cargigi is the auto industry’s largest provider of advertising and marketing services on the Internet’s most popular free classified websites.
buyer: eBay (EBAY:$10,761.00)
Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and sellers globally on a daily basis through eBay, the world’s largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. "
target: Cargigi, Inc.
Cargigi is the auto industry’s largest provider of advertising and marketing services on the Internet’s most popular free classified websites. Cargigi has acquired thousands of dealership clients nationally.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 9/9/2015 via PR Newswire

Urban Science, acquired AutoHook

synopsis: Urban Science, a Detroit-based global provider of analytical solutions for automotive OEMs and their dealers, has acquired AutoHook, a digital marketing solutions provider focused on driving in-market shoppers directly to dealerships.
buyer: Urban Science
Urban Science is a global automotive consulting firm that takes a scientific approach to help manufacturers and dealers identify where they should allocate resources in order to improve market share, profitability and customer loyalty in the most effective and efficient manner. "
target parent: HookLogic
target: AutoHook
AutoHook is a digital marketing solutions provider focused on driving in-market shoppers directly to automobile dealerships. AutoHook's innovative digital marketing solutions include Web2Show, Lead2Show, and Mobile2Show which focus on increasing visibility in the saturated digital market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/23/2015 via Market Wire

Internet Brands, Inc., acquired Net Driven

synopsis: Net Driven, a premier provider of web solutions and Internet marketing services for the automotive industry, has been acquired by Internet Brands. The acquisition furthers Internet Brands' position as a leading provider of technology solutions for the automotive industry.
buyer parent: Kohlberg Kravis Roberts & Co.
buyer: Internet Brands, Inc. (:$107.45)
Headquartered in El Segundo, Calif., Internet Brands, Inc. is a fully integrated online media and software services organization focused on four high-value vertical categories: Automotive, Health, Legal and Home / Travel. "
target: Net Driven
Net Driven® is the most trusted provider of digital marketing strategies designed exclusively for the automotive industry. Net Driven delivers the highest return on investment by helping dealers compete and succeed against the competition.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/19/2015 via PR Newswire

DealerSocket, Inc., acquired DealerFire

synopsis: DealerSocket has acquired DealerFire, a provider of custom automotive websites and digital marketing. DealerFire provides custom automotive website solutions from large automotive dealer groups to independent dealers; supplying dealerships with extensive automotive websites, mobile applications, content marketing, and search engine marketing (SEM).
buyer parent: Vista Equity Partners
buyer: DealerSocket, Inc.
DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) solution available to the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. "
target: DealerFire
DealerFire is a custom automotive web design and digital marketing firm that has been providing leading internet solutions and direct leads to large dealership groups and independent car dealers internationally for over a decade.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2015 via BNC Analysis

WebMotors S.A., acquired VMotors

synopsis: Santander-owned Webmotors, a Brazil classifieds portal specializing in cars, has acquired VMotors, a technology and marketing-based firm. VMotors is headquartered in Rio de Janeiro and provides digital tools for dealerships, which need to manage their online businesses in the cars segment.
buyer parent: Banco Santander, S.A.
buyer: WebMotors S.A.
WebMotors S.A. operates a Web site for new and used automotives. It also provides Car Schedule, an automatic system that includes features of individual user's vehicle. "
target: VMotors
VMotors is a company specialized in providing digital services and web marketing. VMotors is headquartered in Rio de Janeiro and provides digital tools for dealerships, which need to manage their online businesses in the cars segment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/19/2014 via Market Wire

Search Optics, acquired DigiGo

synopsis: Search Optics, one of the nation's leading digital marketing solutions providers with a specialty in automotive, announced it has acquired KPA's DigiGo division, formerly known as TK Carsites. DigiGo provides the most innovative digital marketing solutions available to the automotive industry.
buyer: Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on ROI-based solutions. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. "
target parent: Wiegers Capital Partners
target: DigiGo
DigiGo provides the most innovative digital marketing solutions available to the automotive industry. DigiGo products and services – including custom websites, SEO, and social media management – optimize dealers’ online presence by increasing traffic, conversion, and impression share.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Geography
Matching Companies
Ticker: CDK
 
 
 
 
 
 
 
 
CDK Global
CDK Global
CDK Global’s solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.
year
2021
rev ($mm)
$1,673.20
EBITDA ($mm)
$536.00
EBIT ($mm)
$437.30
Net Income ($mm)
$1,034.30
Employees
6500
  • drill down
  • watch
Ticker: TSXV:PBX
 
 
 
 
 
 
 
 
PowerBand Solutions Inc.
PowerBand Solutions Inc.
PowerBand Solutions is a Canadian provider of cloud-based Auction and Finance Portal software tools for automotive dealerships, OEMs, and rental companies. Their remarketing platform incorporates the latest auction technologies, inventory management, market intelligence, and appraisal processes.
year
2020
rev ($mm)
$1.43
EBITDA ($mm)
($7.42)
EBIT ($mm)
($7.55)
Net Income ($mm)
Employees
14
  • drill down
  • watch
Ticker: OTCPK:BYOC
 
 
 
 
 
 
 
 
Beyond Commerce, Inc.
Beyond Commerce, Inc.
Beyond Commerce is focused on business combinations of “big data” companies in the global B2B internet marketing analytics, technologies and related services space. The Company’s objective is to develop and deploy disruptive strategic software technology that will build on organic growth potential.
year
2020
rev ($mm)
$5.83
EBITDA ($mm)
($1.91)
EBIT ($mm)
($2.59)
Net Income ($mm)
Employees
2
  • drill down
  • watch
Ticker: BME:MAKS
 
 
 
 
 
 
 
 
Making Science Group, S.A.
Making Science Group, S.A.
Spain-based Making Science is a digital marketing and technology consulting firm that specializes in e-commerce and digital transformation. The company's product offering includes NILO, a comprehensive cloud-based e-commerce platform, and Shoptize, the only Spanish Comparison Shopping Service.
year
2020
rev ($mm)
$70.82
EBITDA ($mm)
$3.80
EBIT ($mm)
$2.99
Net Income ($mm)
$1.85
Employees
282
  • drill down
  • watch
Ticker: KOSE:A214320
 
 
 
 
 
 
 
 
Innocean Worldwide Inc.
Innocean Worldwide Inc.
INNOCEAN Worldwide is a global marketing & communications company. INNOCEAN has formulated and implemented global communication strategies for Hyundai Motor Group. They provide marketing solutions that transcend existing boundaries in order to be effective at every point of contact with customers.
year
2019
rev ($mm)
$1,018.84
EBITDA ($mm)
$105.17
EBIT ($mm)
$97.34
Net Income ($mm)
$62.83
Employees
593
  • drill down
  • watch
Ticker: SMAA
 
 
 
 
 
 
 
 
SMA Alliance, LLC
SMA Alliance, LLC
SMA Alliance, LLC, provides marketing and advertising solutions. It operates as an e-marketing and Internet focused lead generator. The company provides buying demand to automobile retailers on a daily basis through application of proprietary technology and managed systems.
year
2010
rev ($mm)
$2.20
EBITDA ($mm)
$1.50
EBIT ($mm)
$1.50
Net Income ($mm)
$1.40
Employees
  • drill down
  • watch
Ticker: PFSW
 
 
 
 
 
 
 
 
PFSweb, Inc.
PFSweb, Inc.
PFSweb is a global provider of end-to-end eCommerce solutions including digital agency and marketing services, technology development services, business process outsourcing services and a complete omni-channel technology ecosystem.
year
2016
rev ($mm)
$250.40
EBITDA ($mm)
$16.25
EBIT ($mm)
$1.07
Net Income ($mm)
Employees
2100
  • drill down
  • watch
Ticker: OM:SPEQT
 
 
 
 
 
 
 
 
Speqta AB
Speqta AB
Speqta is a performance marketing company in Sweden. Speqta is a digital media house that owns and operates a leading international advertising network as well as several digital products and services within the performance-based marketing of e-commerce stores.
year
2019
rev ($mm)
$10.29
EBITDA ($mm)
$0.91
EBIT ($mm)
$0.30
Net Income ($mm)
$0.03
Employees
0
  • drill down
  • watch
Ticker: OTCPK:PAYM
 
 
 
 
 
 
 
 
PayMeOn, Inc.
PayMeOn, Inc.
PayMeOn is a referral network that allows users to connect and share with their social networks while earning real money in real time from their trusted recommendations. This real money is called Social Income®.
year
2013
rev ($mm)
$0.01
EBITDA ($mm)
($1.34)
EBIT ($mm)
($1.35)
Net Income ($mm)
Employees
3
  • drill down
  • watch
Ticker: AIM:UNG
 
 
 
 
 
 
 
 
Universe Group plc
Universe Group plc
Universe Group plc provides some of the world's leading retailers with point of sale, payment and loyalty solutions. The Group's solutions are based on its own proprietary software and are offered out of the Cloud on a software as a service model.
year
2018
rev ($mm)
$26.32
EBITDA ($mm)
$2.69
EBIT ($mm)
$1.60
Net Income ($mm)
$0.67
Employees
249
  • drill down
  • watch
Ticker: OTCPK:MFON
 
 
 
 
 
 
 
 
Mobivity
Mobivity
Mobivity helps restaurant and retail brands realize their strategy of growing their business by increasing customer frequency, engagement, and spend.
year
2018
rev ($mm)
$11.78
EBITDA ($mm)
($4.45)
EBIT ($mm)
($4.52)
Net Income ($mm)
Employees
61
  • drill down
  • watch
Ticker: TSXV:AKR
 
 
 
 
 
 
 
 
Ackroo Inc.
Ackroo provides gift card and loyalty processing solutions to help businesses attract, retain and grow their customers and their revenues. Their solution can process gift card & loyalty transactions at the point-of-sale and provide merchants with important administrative and marketing data.
year
2020
rev ($mm)
$5.02
EBITDA ($mm)
$0.94
EBIT ($mm)
($0.60)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: SLC
 
 
 
 
 
 
 
 
Slyce
Slyce
Slyce is a visual search technology company based in Toronto, Ontario and is engaged in the business of providing advanced visual search software that allows consumers to purchase products at the moment they discover them - in the real world and online.
year
2015
rev ($mm)
$0.83
EBITDA ($mm)
($9.35)
EBIT ($mm)
($9.48)
Net Income ($mm)
Employees
70
  • drill down
  • watch
Ticker: AIM:PROX
 
 
 
 
 
 
 
 
Proxama Ltd.
Proxama Ltd.
Proxama are experts in NFC payments, ticketing and NFC and proximity marketing. Proxama's primary focus is on developing contactless payment solutions for mobiles through product development consultancy, systems integration and product licensing.
year
2014
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: JP:4751
 
 
 
 
 
 
 
 
CyberAgent Inc.
CyberAgent Inc.
CyberAgent Inc. engages in Internet media and Internet advertising businesses. It also involves in the investment development business. They are currently expanding their business in the field of Internet, a leading industry of the 21st Century.
year
2012
rev ($mm)
$141,111.00
EBITDA ($mm)
$21,121.00
EBIT ($mm)
$17,411.00
Net Income ($mm)
$8,523.00
Employees
2437
  • drill down
  • watch