Like SeeLevel HX

announced 9/24/2021 via PR Newswire

Intouch Insight Inc., will acquire SeeLevel HX

synopsis: Intouch Insight Ltd. has entered into a definitive agreement to acquire Mystery Researchers, LLC dba SeeLevel HX, the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
buyer: Intouch Insight Inc. (TSXV:INX:$13.75)
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance. "
target: SeeLevel HX
Mystery Researchers, LLC dba SeeLevel HX, is the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
price ($mm)
$1.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2011 via BNC Analysis

The Nielsen Company, Inc., acquired MEMRB Retail Tracking Services Ltd.

synopsis: Nielsen has acquired the bulk of retail sales tracking firm MEMRB Retail Tracking Services Ltd., a market research company.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target parent: Symphony Technology Group
target: MEMRB Retail Tracking Services Ltd.
MEMRB Retail Tracking Services Ltd. provides market research solutions in Central/Eastern Europe, the Middle East, Pakistan, and North Africa.
price ($mm)
$65
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2018 via BNC Analysis

BVA Group, acquired Côté Clients

synopsis: BVA Group, a market research agency in France, acquired Côté Clients, a France-based marketing studies and customer intelligence institute that specializes in customer and retail orientation. Côté Clients supports retailers and industrialists on issues related to signs, networks, points of sale, shelves and purchasing behavior.
buyer: BVA Group
BVA Group is a market research agency in France. BVA offers quantitative and qualitative solutions and specializes in four major areas of expertise: point-of-sale activation, customer experience, big data and behavioral change. "
target: Côté Clients
Based in France, Côté Clients is a marketing studies and customer intelligence institute that specializes in customer and retail orientation. They support retailers, service companies and industrialists on issues related to signs, networks, points of sale, shelves and purchasing behavior.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 7/9/2013 via BusinessWire

Information Resources, Inc., acquired The FreshLook Marketing Group

synopsis: Information Resources, Inc., the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the purchase of FreshLook Marketing Group, LLC, a leading supplier of market research information and consulting services to the fresh/random weight (fresh food) industry.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: The FreshLook Marketing Group
FreshLook Marketing Group provides scanner-based information on the sales of perishable products, including fresh fruits and vegetables, deli cheese and meats, deli prepared foods, fresh meat and seafood, in-store bakery items and bulk foods.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 8/21/2013 via Company Press Release

Nielsen, will purchase BI & Commerce Solutions from R.R. Bowker LLC

synopsis: Nielsen and R.R. Bowker, a provider of bibliographic information and management solutions, have signed a definitive agreement for Nielsen to acquire Bowker’s Business Intelligence and Commerce Solutions products. The Business Intelligence and Commerce Solutions products offer its global print and e-book sales tracking and analysis capabilities.
buyer: Nielsen (NLSN:$3,500.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
seller parent: Cambridge Information Group, LLC
seller: R.R. Bowker LLC
R.R. Bowker is the leading provider of bibliographic information management solutions to help publishers, booksellers, and libraries better serve their customers. Its Business Intelligence and Commerce Solutions products provide global print and e-book sales tracking and analysis capabilities.
price ($mm)
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closed 12/10/2007 via BusinessWire

AT&T, acquired Ingenio, Inc.

synopsis: AT&T Inc. completed the acquisition of Ingenio, a leading provider of Pay Per Call technology. The combination will allow AT&T to better serve business directory and local search customers across its entire advertising and publishing portfolio. AT&T plans to quickly begin integrating Ingenio within AT&T’s YELLOWPAGES.COM.
buyer: AT&T (T:$168,864.00)
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. "
target: Ingenio, Inc.
Ingenio, Inc. the leader in live-search commerce, is helping the services economy flourish online by connecting millions of buyers and sellers around the world. Ingenio applications offer sellers the tools to acquire and monetize customers while providing consumers a means to interact with sellers.
price ($mm)
$195
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/4/2022 via GlobeNewswire

A2Mac1, acquired Coram Research

synopsis: A2Mac1, the worldwide leader in automotive competitive benchmarking data and intelligence, is pleased to announce the acquisition of the market intelligence and insights business of Coram Research from Coram SAS. Coram provides analysis about the car segmentation, market structures and car economy.
buyer parent: Rothschild
buyer: A2Mac1
A2Mac1 is the worldwide leader in the competitive benchmarking industry and reverse engineering for the automotive sector with more than 600 employees across 11 offices and benchmarking centers around the globe. "
target: Coram Research
Coram is a French company dedicated for more than 30 years to car market analysis. They provide analysis about the car segmentation, market structures and car economy. CORAM-AUTOMOTIVE is a worldwide sales vehicle forecast database.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/27/2022 via PR Newswire

The Bluebird Group LLC, acquired 479 Sales & Marketing

synopsis: The Bluebird Group, an innovative omni-channel retail service agency, is excited to add Walmart as a retail partner with the acquisition of 479 Sales & Marketing, a full-service omni-channel agency. The acquisition provides additional opportunities for Bluebird's brand partners to grow in digital and brick-and-mortar retail spaces.
buyer: The Bluebird Group LLC
The Bluebird Group is a retail services and consulting firm serving some of the world's most beloved brands. Bluebird provides strategic planning, operations consulting, account management, digital optimization and data analytics necessary for brands to execute and to optimize retail sales. "
target: 479 Sales & Marketing
479 Sales & Marketing is a full-service omni-channel manufacturer rep agency for Walmart, Walmart.com, and Sam's Club. 479 Sales give its vendor partners the winning advantage so their products get on the shelf and remain on the shelf at Walmart.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 10/2/2019 via PR Newswire

WolfPoint Group, LLC, will acquire Gibbco, Inc.

synopsis: WolfPoint Group, LLC, a sales representation, consulting and new business development firm, will acquire Gibbco, Inc., a provider of retail sales representatiuon, consulting and marketing services. Gibbco manages their clientele's business interests at Target, Best Buy and other major US retailers.
buyer: WolfPoint Group, LLC
WolfPoint Group is a sales representation, consulting and new business development firm. WolfPoint offers services for sales, marketing, and account management. WolfPoint helps their clients to increase their chances of getting on the shelf. "
target: Gibbco, Inc.
Gibbco is a provider of retail sales representatiuon, consulting and marketing services. Gibbco manages their clientele's business interests at Target, Best Buy and other major US retailers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/21/2018 via BNC Analysis

Saleslink, will acquire Group MW

synopsis: Saleslink, an organization that represents hardware manufacturers, has announced it will acquire Group MW. Group MW provides sales and marketing expertise for suppliers of consumer products to wholesalers and retailers, including brick-and-mortar and e-commerce businesses. MW represents suppliers in many common product categories.
buyer: Saleslink
Saleslink is an organization that represents hardware manufacturers. They provide sales and marketing expertise for suppliers of consumer products to wholesalers and retailers, including brick-and-mortar and e-commerce businesses. "
target: Group MW
Group MW provide sales and marketing expertise for suppliers of consumer products to wholesalers and retailers, including brick-and-mortar and e-commerce businesses. They also offer merchandising services. Group MW represents suppliers in many common product categories.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/31/2015 via BusinessWire

Market Track, acquired Commercially Retail

synopsis: Market Track, LLC, the leading provider of advertising, brand protection and pricing intelligence solutions in North America, announced that it has completed the acquisition of Commercially Retail, Australia and New Zealand’s leading retail advertising monitoring company.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Commercially Retail
Headquartered in Sydney, Australia, Commercially Retail provides facts and insights in relation to retailer driven advertising across both digital and print based mediums, via its software-as-a-service platform.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 6/16/2014 via BusinessWire

CVC Capital Partners, Leonard Green & Partners, L.P., will acquire Advantage Sales and Marketing

synopsis: Apax Partners announced that they have agreed to sell their majority ownership stake in Advantage Sales & Marketing LLC, North America’s provider of outsourced sales and marketing services to manufacturers of consumer goods and retailers, to affiliates of the private equity firms Leonard Green & Partners and funds advised by CVC Capital Partners.
buyer: Leonard Green & Partners, L.P.
buyer: CVC Capital Partners
Leonard Green & Partners, L.P. is one of the nation’s preeminent private equity firms with over $15 billion of private equity capital raised since inception. CVC Capital Partners is one of the world's leading private equity and investment advisory firms. "
target parent: Apax Partners
target: Advantage Sales and Marketing (:$3,602.30)
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency, committed to building brand value for its more than 1,200 clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services.
price ($mm)
$4,200
rev ($mm)
$1,600
EBITDA ($mm)
EV / rev
2.6x
EV / EBITDA
announced 9/24/2021 via PR Newswire

Intouch Insight Inc., will acquire SeeLevel HX

synopsis: Intouch Insight Ltd. has entered into a definitive agreement to acquire Mystery Researchers, LLC dba SeeLevel HX, the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
buyer: Intouch Insight Inc. (TSXV:INX:$13.75)
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance. "
target: SeeLevel HX
Mystery Researchers, LLC dba SeeLevel HX, is the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
price ($mm)
$1.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2014 via Company Press Release

Mystery Researchers, LLC, acquired Beyond Hello Inc.

synopsis: Mystery Researchers announced that it has acquired Beyond Hello. Mystery Researchers, industry leader in providing business intelligence, looks forward to integrating the mystery shopping expertise of Beyond Hello, a well-known provider of mystery shopping and other customer experience measurements.
buyer: Mystery Researchers, LLC
Mystery Researchers is a business intelligence provider which offers organizations a range of quality programs and services to cover their information needs. Mystery Researchers’ depth of understanding and experience within the industry is unparalleled. "
target: Beyond Hello Inc.
Beyond Hello is a mystery shopping company specializing in cost-effective, user-friendly service measurements that enable companies to improve their customer's experience while maximizing their return on investment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/24/2021 via PR Newswire

Intouch Insight Inc., will acquire SeeLevel HX

synopsis: Intouch Insight Ltd. has entered into a definitive agreement to acquire Mystery Researchers, LLC dba SeeLevel HX, the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
buyer: Intouch Insight Inc. (TSXV:INX:$13.75)
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance. "
target: SeeLevel HX
Mystery Researchers, LLC dba SeeLevel HX, is the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
price ($mm)
$1.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/30/2015 via BNC Analysis

In-Touch Survey Systems Ltd., will acquire Statopex Inc.

synopsis: In-Touch Survey Systems Ltd., a company that provides advanced interactive data capture and measurement solutions for large organizations striving to connect with prospects, customers, suppliers, employees and managers, announced that it expects to acquire Statopex Inc., a customer experience measurement company.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides advanced interactive data capture and measurement solutions for large organizations striving to connect with prospects, customers, suppliers, employees and managers. "
target: Statopex Inc.
Established in 1987, Statopex is a team of experts who develop customized Mystery Shopping programs used to evaluate the quality of the customer service and experience provided at a location or to validate compliance of retail stores to the Act prohibiting the sale to minors.
price ($mm)
$1.15
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.4x
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via BNC Analysis

Fiftyfive5, acquired The Leading Edge and The Digital Edge

synopsis: Fiftyfive5, a research consultancy based in Australia, has acquired The Leading Edge and The Digital Edge from Enero, a marketing & communications group. The Leading Edge provides insight and shopper marketing services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for PR agencies.
buyer: Fiftyfive5
Fiftyfive5 is a research consultancy based in Australia. Fiftyfive5 helps businesses to identify and unlock demand-led growth strategies through market research. They provide impactful insights that enable their clients to better understand their customers. "
target parent: Enero Group Limited
target: The Leading Edge and The Digital Edge
The Leading Edge is an Australian insight and strategy consultancy that specialises in insight, innovation, shopper marketing and brand management services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for researchers and PR agencies.
price ($mm)
$0.96
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/16/2012 via Reuters

All About, Inc., will acquire Luke19 Co., Ltd.

synopsis: All About, Inc. announced that it has increased its voting rights of Luke19 Co., Ltd., from 14.85% to 55.33%. Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members.
buyer: All About, Inc. (JASDAQ:2454:$91.69)
All About, Inc. provides Internet advertising services. It offers editorial advertising, ad impressions, and ad traffic services. The company also operates All About Style Store, an online shopping store; and COCOMO, an online gift shop. "
target: Luke19 Co., Ltd.
Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members. Luke19 has business ties with more than 950 companies, providing reliable consumer attitude surveys and analyses.
price ($mm)
$1.10*
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2015 via BNC Analysis

Havas, acquired Plastic Mobile Inc.

synopsis: Havas, one of the world's largest global advertising, digital and communications groups, announced the acquisition of Plastic Mobile, an award-winning mobile agency that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives.
buyer parent: Bolloré
buyer: Havas (ENXTPA:HAV:$2,703.63)
Havas is one of the world's largest global communications groups, offering a range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, human resources, multimedia interactive communications, public relations, and more. "
target: Plastic Mobile Inc.
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 12/4/2006 via BusinessWire

ValueClick, Inc., acquired Shopping.net

synopsis: ValueClick, Inc. has acquired Shopping.net, a privately-held company based in London, for approximately $13.3 million in cash, net of cash acquired. Shopping.net owns and operates 27 websites that provide comparison shopping, search and vertical market content to European online consumers.
buyer: ValueClick, Inc. (VCLK:$593.84)
ValueClick, Inc. is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. "
target: Shopping.net
Shopping.net is a free service which allows you to save time and money when shopping online. We don't sell products directly but instead provide independent shopping search, information and comparison tools allowing you to find the best deals and lowest prices no matter what you're shopping for.
price ($mm)
$13
rev ($mm)
$4
EBITDA ($mm)
$2
EV / rev
3.3x
EV / EBITDA
6.7x
closed 4/10/2006 via AP - Associated Press

United Online, Inc., acquired My Points, Inc.

synopsis: Web company United Online Inc. said Monday it bought My Points Inc. from UAL Corp. for $56 million in cash. MyPoints.com, with 1.4 million active members, reported revenue of $38.4 million in 2005 and income of $2.4 million. The site offers members rewards for numerous marketing activities, such as purchasing products from participating advertisers
buyer: United Online, Inc. (UNTD:$151.12)
United Online wants to bring people together on the Internet. Created in 2001 by the merger of leading US Internet service providers NetZero and Juno Online Services, United Online continues the free Internet service model with hopes of converting faithful users into paying customers. "
target parent: UAL Corp.
target: My Points, Inc.
MyPoints.com is a leading provider of member-driven Internet direct marketing services. Our service features a True Opt-in® database of more than 10 million members, and provides advertisers with an integrated suite of media products — including enhanced email and dynamically served web offers.
price ($mm)
$56
rev ($mm)
$38
EBITDA ($mm)
$5
EV / rev
1.5x
EV / EBITDA
11.7x
closed 4/7/2022 via BusinessWire

Information Resources, Inc. merged with NPD Group, Inc.,

synopsis: Information Resources, Inc. (IRI), a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, and The NPD Group, a global provider of market information and advisory services in more than 20 industries, have completed their merger.
buyer parent: Hellman & Friedman LLC
buyer: NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world. Over 2000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. "
target parent: Vestar Capital Partners
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/30/2022 via PR Newswire

Brookfield Asset Management, Inc., Elliott Management Corp., will acquire The Nielsen Company, Inc.

synopsis: Nielsen, a global measurement and data analytics company, has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation, an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. together with institutional partners.
buyer: Elliott Management Corp.
buyer: Brookfield Asset Management, Inc. (BAM:$75,731.00)
Elliott Investment Management L.P. manages approximately $51.5 billion of assets. Brookfield Business Partners is a global business services and industrials company. "
target: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation.
price ($mm)[EV]
$10,133 [$15,581]
rev ($mm)
$3,500
EBITDA ($mm)
$1,180
EV / rev
4.5x
EV / EBITDA
13.4x
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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