Like Untu, LLC

closed 10/13/2021 via BusinessWire

Optimad, acquired Untu, LLC

synopsis: Optimad Media, a leading performance marketing solutions provider, has acquired majority stakes in DSPolitical and UNTU, a healthcare media, data and technology company. UNTU combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms.
buyer parent: ORIX Corporation
buyer: Optimad
Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. "
target: Untu, LLC
UNTU is a privacy-first healthcare media, data, and technology company that combines the high quality data and inventory to deliver the most effective digital media solutions for its clients.
price ($mm)
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closed 1/21/2020 via Company Press Release

Amplity, acquired RealHealthData

synopsis: Amplity Health, the leading pureplay pharmaceutical commercialization service organization with a reputation as a true partner for its clients, has acquired RealHealthData, a technology company focused on providing unique, real world data insights. RealHealthData is being integrated into the Amplity service offerings as Amplity Insights.
buyer: Amplity
Amplity is a pureplay pharmaceutical commercialization service organization. With a wide range of capabilities, Amplity has the expertise, infrastructure, and insights to help clients overcome any healthcare commercialization hurdle. "
target: RealHealthData
RealHealthData is a technology company focused on providing unique, real world data insights. The company's database contains detailed records from all medical specialties from all 50 US States and provides clients with customized and unprecedented access to real-world healthcare outcomes.
price ($mm)
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closed 6/12/2019 via BNC Analysis

Atrys Health, S.A., acquired Real Life Data

synopsis: Atrys Health, a biomedical company, bets on big data with the purchase of 100% of the shares of Real Life Data, a Madrid-based company specialized in the use of databases to gain an in-depth knowledge of the evolution and dimension of pathology.
buyer: Atrys Health, S.A. (BME:ATRY:$10.43)
Atrys Health is a biomedical company in Spain dedicated to providing diagnostic services and excellent medical treatments. Their aim is to facilitate patients with individualized therapy, as well as to develop new therapeutic modalities and diagnostic tools. "
target: Real Life Data
Real Life Data is a Madrid-based company specialized in the use of databases to gain an in-depth knowledge of the evolution and dimension of pathology. Real Life Data is the first 100% Spanish company specializing in Big Data Healthcare.
price ($mm)
rev ($mm)
$2
EBITDA ($mm)
$2
EV / rev
0.0x
EV / EBITDA
0.0x
closed 1/23/2013 via BNC Analysis

Optum, acquired Humedica

synopsis: Optum has acquired Humedica. Humedica is the clinical intelligence company that powers health care providers, life sciences and research organizations to make better-informed, more confident decisions by transforming unconnected data from multiple sources into real-world insights.
buyer parent: UnitedHealth Group
buyer: Optum
Optum, through its subsidiaries, provides information and technology-enabled health services. It offers health management solutions that address the physical, mental, and financial needs of individuals and organizations. "
target: Humedica
Humedica is the clinical intelligence company that powers health care providers and life sciences organizations to make better-informed, more confident decisions by transforming unconnected data from multiple sources into real-world insights.
price ($mm)
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closed 10/8/2012 via BNC Analysis

Healthcare Holdings Group, Inc., acquired Access My Records, Inc.

synopsis: Healthcare Holdings Group, Inc. is pleased to announce the acquisition of Access My Records, Inc. (“AMR”). AMR, an already established online Personal Health Records (“PHR”) service provider since 2005, will now become the new cloud-based PHR Patient-Portal for HCH’s new Electronic Health Records (“EHR”) software suite.
buyer: Healthcare Holdings Group, Inc.
Healthcare Holdings Group, Inc. (‘HCH’) is an existing Healthcare Technologies company currently offering distinct, yet complementary web-based product lines to the medical community and the average consumer. "
target: Access My Records, Inc.
AccessMyRecords.com is an Electronic Storage and Retrieval Service for medical records. Their service assists in reducing healthcare inefficiencies, minimizes the possibility of medical errors and ensures a member's legal wishes are followed.
price ($mm)
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closed 9/27/2013 via Company Press Release

Advanced Computer Software plc, acquired Plain Healthcare

synopsis: Advanced Computer Software Group plc, a leading provider of software and IT services to the healthcare and commercial sectors, has purchased Avia Health Informatics' trading subsidiary, Plain Healthcare Ltd. The company is a Research & Development company at the leading edge of software development in expert clinical decision support technology.
buyer: Advanced Computer Software plc (GB:ASW:$333.60)
Advanced Computer Software Group plc is the leading supplier of software and IT services to the health, care and commercial sectors with a primary focus on delivering high quality products and services to enable first class delivery of care in the community. "
target parent: Avia Health Informatics plc
target: Plain Healthcare
Plain Healthcare is a Research & Development company at the leading edge of software development in expert clinical decision support technology. They provide rapid, safe assessment and advice for primary care through Odyssey, their clinical decision support software.
price ($mm)
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closed 10/15/2008 via PR Newswire

Wolters Kluwer Health, acquired UpToDate

synopsis: Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry, announced that it has acquired UpToDate, the leading evidence-based electronic clinical information resource.
buyer parent: Wolters Kluwer NV
buyer: Wolters Kluwer Health
Wolters Kluwer Health is a leading provider of information for professionals and students in medicine, nursing, allied health, pharmacy and the pharmaceutical industry. Major brands include traditional publishers of medical and drug reference tools and textbooks. "
target: UpToDate
UpToDate specializes in physician-driven products designed to improve healthcare at the point of care and integrate smoothly into Electronic Medical Records. UpToDate collaborates with physicians, who create recommendations on how to diagnose and treat thousands of conditions.
price ($mm)
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closed 8/19/2020 via Company Press Release

Milliman, Inc., acquired Torch Insight

synopsis: Milliman, Inc. announced the acquisition of Torch Insight® from Leavitt Partners, LLC. This acquisition will combine Torch Insight’s powerful market-centered data and analytics with MedInsight, Milliman’s flagship healthcare analytics ecosystem. Torch Insight brings Milliman decades of healthcare policy expertise and healthcare analytic experience.
buyer: Milliman, Inc.
Milliman is among the world's largest providers of actuarial and related products and services. They provide consulting practices in employee benefits, healthcare, investment, life insurance and financial services, and property and casualty insurance. "
target parent: Leavitt Partners
target: Torch Insight
Torch Insight provides access to their cloud-based database and key analytic tools for strategists thirsting for intelligence, and for marketing teams hungry to expand. They specialize in understanding ACOs (Accountable Care Organizations), value-based care, and how markets are transforming.
price ($mm)
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closed 6/1/2006 via

So-net M3, Inc., acquired MDLinx, Inc.

synopsis: MDLinx, a leading online provider of global, real-time health information resources for physicians and consumers, announced today it has entered into a definitive merger agreement with So-net M3, a Sony Communication Network Group company.
buyer parent: Sony Corporation
buyer: So-net M3, Inc.
So-net M3 is a leading provider of online pharmaceutical promotion solutions. So-net M3 Inc. was established in September 2000 under the service name of So-net, with Sony Communications Network Corporation, a supplier of network-related services, as the largest stockholder. "
target: MDLinx, Inc.
MDLinx is an award-winning, practical tool that busy physicians and healthcare professionals use to stay up to date with the latest research in the medical field. The company aggregates medical articles and research from more than 1,200 peer-reviewed journals and leading news media on a daily basis.
price ($mm)
$8.00
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2006 via PR Newswire

WebMD Corporation, acquired eMedicine, Inc.

synopsis: WebMD Health Corp. WBMD, a leading provider of health information services to consumers and physicians, today announced that it has completed the acquisition of eMedicine.com, Inc., an online publisher of medical reference information for physicians and other healthcare professionals. The purchase price was $25.5 million.
buyer parent: Emdeon Corporation
buyer: WebMD Corporation (WBMD:$700.55)
WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans.Through our public online portals, WebMD enables health-involved consumers and clinically active physicians to readily access healthcare information. "
target: eMedicine, Inc.
eMedicine was launched in 1996 and is the largest and most current clinical knowledge base available to physicians and health professionals. Nearly 10,000 physician authors and editors contribute to the eMedicine Clinical Knowledge Base with coverage of 7,000 diseases and disorders.
price ($mm)
$23
rev ($mm)
$6
EBITDA ($mm)
EV / rev
4.3x
EV / EBITDA
announced 7/29/2018 via PR Newswire

Halyard Capital, will acquire SRAXmd

synopsis: Social Reality, Inc. (SRAX), a digital marketing and consumer data management and distribution technology platform company, announced that it signed an asset purchase agreement to sell a controlling interest in its healthcare and pharmaceutical digital advertising product line, SRAXmd, to Halyard Capital, a lower-middle market private equity firm.
buyer: Halyard Capital
Halyard is a lower-middle market private equity firm focused on creating value within companies in high growth sectors. The sectors of their focus include Tech-enabled Business and Information Services, Digital Marketing/Data Analytics, IT Cyber Security and IT Infrastructure and Communications. "
target parent: SRAX
target: SRAXmd
SRAXmd is SRAX’s healthcare and pharmaceutical digital advertising product line. SRAXmd works directly with pharmaceutical clients and agencies, delivering unprecedented access to healthcare professionals and patients using proprietary technology, and real-time event and population health data.
price ($mm)
$44
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/17/2013 via PR Web

Healthcare Data Solutions, acquired StratCenter

synopsis: Healthcare Data Solutions, a leading provider of healthcare databases, compliance and business intelligence services, announced the acquisition of StratCenter®, an established leader, delivering the most comprehensive provider facility databases and sales solutions available to the supply chain.
buyer: Healthcare Data Solutions
Healthcare Data Solutions is a leading healthcare information services company focused on building and maintaining the most accurate, compliance-grade data on Physicians, Dentists, Nurse Practitioners and other Healthcare Providers, as well as Pharmacies and Hospitals. "
target: StratCenter
StratCenter was founded in 2002 to provide the healthcare industry with a single point of access to the latest industry news, and to the most comprehensive sets of public and privately-held data on hospitals, IDNs, GPOs, and provider groups.
price ($mm)
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closed 8/28/2013 via Company Press Release

DecisionHealth, acquired Contexo Media, Dorland Health

synopsis: Access Intelligence has sold its Dorland Health and Contexo Media brands to Gaithersburg, Maryland-based UCG, a portfolio company with brands in the healthcare, financial services and telecom markets, among others. Terms of the deal, done on behalf of UCG's DecisionHealth LLC, were not released.
buyer parent: UCG
buyer: DecisionHealth
DecisionHealth serves the business and regulatory needs of health care providers throughout the U.S. It offers more than 50 independent newsletters, magazines and loose-leaf services on topics as wide-ranging as Medicare reimbursement, JCAHO accreditation and health care information systems. "
target parent: Veronis Suhler Stevenson
target: Contexo Media, Dorland Health
Contexo Media is an independent provider of revenue-enhancing solutions for medical practices to maximize their coding, reimbursement and compliance efforts. Dorland Health is an integrated media publisher in the healthcare business information industry.
price ($mm)
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closed 7/1/2009 via Company Press Release

Access Intelligence, LLC, acquired Contexo Media, LLC

synopsis: Access Intelligence LLC announced the acquisition of Contexo Media, expanding its portfolio into the growing healthcare management industry within two niche markets: medical coding and case management.
buyer parent: Veronis Suhler Stevenson
buyer: Access Intelligence, LLC
Access Intelligence, a portfolio company of Veronis Suhler Stevenson, is a b-to-b media and information company headquartered in Rockville, Md., serving the energy, defense, healthcare management, chemical, satellite, aviation, cable, media and public relations markets. "
target: Contexo Media, LLC
Contexo Media is a business-to-business information provider that delivers medical coding and reimbursement books and software to the medical billing industry.
price ($mm)
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closed 3/4/2019 via Company Press Release

Press Ganey Associates, Inc., acquired CALNOC

synopsis: Press Ganey announced its acquisition of the Collaborative Alliance for Nursing Outcomes (CALNOC) database registry. CALCO is the leading source for nursing-sensitive quality indicators for ambulatory settings. Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey.
buyer parent: EQT
buyer: Press Ganey Associates, Inc. (PGND:$344.32)
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement. "
target: CALNOC
CALNOC, is the leading provider of actionable information and research on nursing sensitive quality indicators. Today CALNOC is the nation’s only Nurse Sensitive Registry developed and managed by nurses.
price ($mm)
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closed 6/10/2014 via PR Newswire

Press Ganey Associates, Inc., acquired National Database of Nursing Quality Indicators

synopsis: Press Ganey, a leader in performance improvement, announced the acquisition of the National Database of Nursing Quality Indicators (NDNQI), the leading quality improvement and nurse engagement tool developed by the American Nurses Association.
buyer parent: Vestar Capital Partners
buyer: Press Ganey Associates, Inc. (PGND:$344.32)
Press Ganey partners with more than 11,000 health care organizations to create and sustain high-performing organizations, and, ultimately, improve the overall health care experience. The company offers solutions to help clients operate efficiently, improve quality and optimize reimbursement. "
target parent: American Nurses Association
target: National Database of Nursing Quality Indicators
NDNQI® is the only national nursing quality measurement program that enables hospitals to compare measures of their nursing quality against national, regional and state norms for hospitals of the same type down to the unit level.
price ($mm)
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announced 11/21/2018 via Company Press Release

Medtronic, Inc., will acquire Nutrino Health

synopsis: Medtronic plc, a global leader in medical technology, and Nutrino Health Ltd., a leading provider of nutrition-related data services, analytics, and technologies, announced the companies have entered into a definitive agreement under which Medtronic will acquire Nutrino.
buyer: Medtronic, Inc. (MDT:$31,062.00)
Medtronic plc is among the world's largest medical technology, services and solutions companies - alleviating pain, restoring health and extending life for millions of people around the world. "
target: Nutrino Health
Nutrino is a leading provider of nutrition-related data services, analytics, and technologies. At its core, Nutrino strives for improved universal health by enabling AI-led analysis of how nutritional intake will affect a person's health.
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closed 6/18/2013 via BNC Analysis

Therapeutic Research Center, Inc., acquired Natural Standard

synopsis: Therapeutic Research Center (TRC), has announced that it has acquired Natural Standard, the authority on evidence-based, peer-reviewed information about dietary supplements, complementary and alternative medicine (CAM) practices including modalities, special diets, and exercises.
buyer parent: Francisco Partners Management LLC
buyer: Therapeutic Research Center, Inc.
Therapeutic Research Center is a research, analytic, and information services organization that provides evidence-based drug therapy recommendations for physicians, pharmacists, pharmacy technicians, and other healthcare professionals. "
target: Natural Standard
Natural Standard was founded by healthcare providers and researchers to provide high-quality, evidence-based information about complementary and alternative medicine including dietary supplements and integrative therapies.
price ($mm)
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closed 1/17/2018 via PR Newswire

Elsevier B.V., acquired Via Oncology

synopsis: Elsevier, the information analytics business specializing in science and health, and part of RELX Group, announced that it has acquired Via Oncology, a Pittsburgh, Pennsylvania-based company that provides decision support and best practices in cancer care management.
buyer parent: RELX Group plc
buyer: Elsevier B.V.
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. Elsevier provides digital solutions in the areas of strategic research management, R&D performance, and more. "
target parent: UPMC
target: Via Oncology
Via Oncology is a national leader in decision support tools for cancer. The Via Pathways is evidence-based proprietary content developed by committees composed of leading oncologists that forms the basis of clinical algorithms covering 95 percent of cancer types treated in the US.
price ($mm)
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closed 1/9/2013 via PR Web

EBSCO Publishing, Inc., acquired PEMSoft

synopsis: EBSCO Publishing has expanded its evidence-based healthcare content with the acquisition of PEMSoft, a premiere pediatric point-of-care clinical information resource. PEMSoft is an online clinical library and multimedia decision support system that addresses acute and chronic illness and injury conditions in children from newborn to young adult.
buyer parent: EBSCO Industries, Inc.
buyer: EBSCO Publishing, Inc.
EBSCO Publishing is the world’s premier database aggregator, offering a suite of more than 375 full-text and secondary research databases. EBSCO serves the content needs of all medical professionals (doctors, nurses, medical librarians, social workers, hospital administrators, etc.). "
target: PEMSoft
PEMSoft is an online clinical information system specializing in acute and chronic illness and injury conditions in children and adolescents. PEMSoft is constantly updated by a team of over fifty editors and hundreds of contributors worldwide.
price ($mm)
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closed 10/13/2021 via BusinessWire

Optimad, acquired Untu, LLC

synopsis: Optimad Media, a leading performance marketing solutions provider, has acquired majority stakes in DSPolitical and UNTU, a healthcare media, data and technology company. UNTU combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms.
buyer parent: ORIX Corporation
buyer: Optimad
Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. "
target: Untu, LLC
UNTU is a privacy-first healthcare media, data, and technology company that combines the high quality data and inventory to deliver the most effective digital media solutions for its clients.
price ($mm)
rev ($mm)
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closed 8/25/2022 via PR Newswire

Optimal LLC, acquired Effective Spend

synopsis: Optimal has acquired Effective Spend, an Austin-based industry leader in paid search, social media advertising, search engine optimization, and Amazon marketing services. Combining each company's expertise, technology, and proprietary data, Optimal offers a full range of performance-based digital marketing services.
buyer parent: ORIX Corporation
buyer: Optimal LLC
Optimal is a digital media company on a mission. Optimal combines proprietary data, groundbreaking technology, and innovative media solutions to connect consumers to better products, audiences to better content, patients to better treatments, and voters to a better tomorrow. "
target: Effective Spend
Effective Spend is an internet marketing services firm specializing in search engine marketing, website optimization, web analytics management and e-commerce consulting for small and medium businesses.
price ($mm)
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closed 10/13/2021 via BusinessWire

Optimad, acquired DSPolitical, LLC

synopsis: Optimad Media, a leading has acquired majority stakes in digital advertising firm DSPolitical and UNTU. DSPolitical leverages enhanced voter data, a proprietary cloud-based technology platform, and highly targeted media capabilities to identify, reach, and persuade potential voters and other audiences.
buyer parent: ORIX Corporation
buyer: Optimad
Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. "
target: DSPolitical, LLC
DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. DSPolitical’s enterprise software, expansive inventory, and access to the best voter file data, make it a clear choice for those seeking a critical advantage over the competition.
price ($mm)
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closed 10/13/2021 via BusinessWire

Optimad, acquired Untu, LLC

synopsis: Optimad Media, a leading performance marketing solutions provider, has acquired majority stakes in DSPolitical and UNTU, a healthcare media, data and technology company. UNTU combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms.
buyer parent: ORIX Corporation
buyer: Optimad
Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. "
target: Untu, LLC
UNTU is a privacy-first healthcare media, data, and technology company that combines the high quality data and inventory to deliver the most effective digital media solutions for its clients.
price ($mm)
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closed 5/12/2021 via BusinessWire

ORIX Capital Partners LLC, acquired Optimad

synopsis: ORIX Capital Partners (OCP), an operationally-focused middle-market private equity team, has acquired a majority stake in Optimad Media LLC, a leading tech-enabled performance marketing solutions provider. Optimad serves customers across the Consumer Packaged Goods (CPG) and Film & Entertainment (F&E) segments.
buyer parent: ORIX Corporation
buyer: ORIX Capital Partners LLC
ORIX Capital Partners makes direct control private equity investments that support growth and performance among established middle-market companies throughout North America. The team’s expertise spans industries including industrials, infrastructure services, transportation and business services. "
target: Optimad
Optimad is a leading tech-enabled performance marketing solutions provider. Optimad serves customers across the Consumer Packaged Goods (CPG) and Film & Entertainment (F&E) segments. They create highly personalized moments to help their clients to increase engagement, in-store conversion and more.
price ($mm)
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closed 5/12/2021 via BusinessWire

ORIX Capital Partners LLC, acquired Optimad

synopsis: ORIX Capital Partners (OCP), an operationally-focused middle-market private equity team, has acquired a majority stake in Optimad Media LLC, a leading tech-enabled performance marketing solutions provider. Optimad serves customers across the Consumer Packaged Goods (CPG) and Film & Entertainment (F&E) segments.
buyer parent: ORIX Corporation
buyer: ORIX Capital Partners LLC
ORIX Capital Partners makes direct control private equity investments that support growth and performance among established middle-market companies throughout North America. The team’s expertise spans industries including industrials, infrastructure services, transportation and business services. "
target: Optimad
Optimad is a leading tech-enabled performance marketing solutions provider. Optimad serves customers across the Consumer Packaged Goods (CPG) and Film & Entertainment (F&E) segments. They create highly personalized moments to help their clients to increase engagement, in-store conversion and more.
price ($mm)
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closed 1/17/2019 via BusinessWire

Merkle, Inc., acquired Filter, LLC

synopsis: Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency.
buyer parent: Dentsu Inc.
buyer: Merkle, Inc.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle creates customer experiences that drive improved marketing results and shareholder value. "
target: Filter, LLC
Seattle-based Filter is a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions.
price ($mm)
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closed 8/2/2018 via BusinessWire

Advantage Solutions, acquired Beekeeper Marketing

synopsis: Advantage Solutions, a leading business solutions provider committed to driving growth through winning insights and execution, announced it has acquired Beekeeper Marketing, a national sales agency focused on the e-commerce. Beekeeper represents consumer packaged goods companies in the online channel, helping them reach their sale potential.
buyer: Advantage Solutions (:$3,602.30)
Advantage is a leading business solutions provider committed to driving growth through winning insights and execution. Their customizable and technology-enabled sales and marketing solutions include headquarter sales, retail merchandising, business intelligence, and a suite of marketing services. "
target: Beekeeper Marketing
Beekeeper represents over 100 natural/organic/specialty consumer packaged goods companies in the online channel, helping them reach their sales potential on Amazon by developing and executing sales, marketing, and supply chain strategies.
price ($mm)
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announced 9/26/2016 via Reuters

Voyage Group, Inc., will acquire CMerTV, Inc.

synopsis: Voyage Group Inc announced that it will acquire 58.39 percent voting rights in Tokyo-based video ad distrivution firm CMerTV. CmerTV is a premium network that delivers video ads to every corner of Japan, and their creative team also provides production services for video ads.
buyer: Voyage Group, Inc. (TSE:3688:$196.34)
Voyage Group, Inc. engages in the advertising technology and online media businesses in Japan. It operates through Ad-Tech, Media, and Other segments. Voyage Group, Inc. was founded in 1999 and is based in Tokyo, Japan. "
target: CMerTV, Inc.
CmerTV is a premium network that delivers video ads to every corner of Japan. Their creative team also provides production services for video ads.
price ($mm)
$6.60*
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 3/29/2016 via Company Press Release

Maynard Malone merged with Collider Limited,

synopsis: Collider, a creative agency that specializes in social, media, digital, experiential, and branding, announced that it has merged with Maynard Malone, a specialist Digital and Brand experience agency whose clients operate primarily in the FMCG and Retail sectors.
buyer: Collider Limited
Collider is a creative agency that specializes in launches. They fuse social, media, digital, experiential, and branding to create positive reactions that drive a business forward. "
target: Maynard Malone
Maynard Malone is a specialist Digital and Brand experience agency whose clients operate primarily in the FMCG and Retail sectors. The agency is known for its in depth understanding of consumer behavior and for developing award winning strategic and creative solutions.
price ($mm)
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closed 6/5/2014 via PR Newswire

RAPP, acquired

synopsis: RAPP, a multichannel marketing agency and part of The DAS Group of Companies, a division of Omnicom Group, announced its acquisition of Haygarth, a United Kingdom-based brand and retail agency specializing in FMCG and retail marketing.
buyer parent: Omnicom Group Inc.
buyer: RAPP
RAPP is the world's leading customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. They create real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. "
target:
Founded in 1984, Haygarth is a best-in-class creative agency specializing in Fast-moving consumer goods (FMCG) and retail marketing. The agency has three main areas of expertise: promotional/retail/channel & shopper; social media/PR & experiential; and digital/CRM & data.
price ($mm)
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closed 10/22/2019 via GlobeNewswire

Inmar Inc., acquired OwnerIQ Inc.

synopsis: Inmar, a data-driven technology-enabled services company, announced that it has acquired ownerIQ, a leading media technology company that provides 1st and 2nd party data solutions to brands, retailers, and manufacturers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar operates the most trusted tech-enabled commerce platforms, networks and applications that deliver analytics-driven results for the world’s largest retailers, brands and health systems. They provide clients with insights from the data to meet the needs of shoppers, patients and businesses. "
target: OwnerIQ Inc.
ownerIQ is focused on leading the data market’s evolution towards transparency, relevancy and choice. ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace.
price ($mm)
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closed 1/4/2018 via Company Press Release

ProSiebenSat.1 Media SE, acquired Kairion GmbH

synopsis: ProSiebenSat.1 Media SE continues to strengthen its activities in the ad-tech sector and is acquiring the e-commerce marketer Kairion from Cocomore AG. Kairion offers advertising customers the opportunity to place adverts in the combined advertising space of the participating retailers.
buyer: ProSiebenSat.1 Media SE (XTRA:PSM:$4,569.40)
ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong presence in the TV and digital markets. Free TV financed by advertising is the core business of the Group. ProSiebenSat.1 has also built up a successful e-commerce business of digital platforms. "
target parent: Cocomore AG
target: Kairion GmbH
Kairion offers advertising customers the opportunity to place adverts in the combined advertising space of the participating retailers. The company aggregates the advertising environments and data of over 80 online shops, an activity known as retail media.
price ($mm)
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EV / EBITDA
closed 11/29/2011 via PR Newswire

AdGenesis LLC merged with TVGenesis,

synopsis: Two leading online video advertising and content distributors, AdGenesis and TVGenesis, announced they have merged to form Genesis Media, a full-spectrum online video distribution and targeting platform. Genesis Media will enable advertisers to target their desired consumers through the industry's first cost-per-verified-view broadcast model.
buyer: TVGenesis
TVGenesis is a curated digital broadcast platform, engaging audiences across premium lifestyle channels. The TVG Network includes: Fashion and Entertainment, Healthy Living, Food and Drink, Sports, Gaming, and custom programming channels. "
target: AdGenesis LLC
AdGenesis is a web and mobile-based brand matchmaking service that uses video to connect brands with highly targeted consumers, thereby driving order of magnitude increases in advertiser ROI and consumer engagement. AdGenesis works for consumers, finding them the brands they want and need.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2014 via GlobeNewswire

Extreme Reach, Inc, purchased TV Business from Digital Generation, Inc.

synopsis: Extreme Reach, Inc., a leading video platform for integrated TV, online and mobile advertising, announced that it has completed the acquisition of the TV business of Digital Generation, Inc. DGIT’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses.
buyer: Extreme Reach, Inc
Extreme Reach offers a video platform supporting both TV ad delivery and Web in-stream ad serving solutions. Its video ad platform unifies video campaigns by simplifying the management, distribution, serving and tracking of video advertising across TV, web, out-of-home and mobile. "
seller: Digital Generation, Inc. (DGIT:$385.72)
Digital Generation'’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses. Digital Generation, Inc. is the world's leading ad management and distribution platform.
price ($mm)[EV]
$485 [$824]
rev ($mm)
$386
EBITDA ($mm)
$103
EV / rev
2.1x
EV / EBITDA
8.0x
closed 9/7/2022 via BNC Analysis

Barkley, acquired Smiths Agency

synopsis: Barkley, a full service marketing communications agency, has acquired Pittsburgh food & beverage marketing agency Smiths Agency. The creative work of Smiths Agency caught Barkley's attention, spurring the acquisition.
buyer: Barkley
Barkley offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. "
target: Smiths Agency
Smiths Agency is an independent marketing company laser focused on delivering world-class ideas and strategies for food and beverage (F&B) brands. Their experience spans over 100 F&B brands in 20 years, from icons to startups.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/7/2021 via GlobeNewswire

HUMBL, Inc., will acquire Monster Creative, LLC

synopsis: HUMBL, Inc., a social payments, merchant and reviews platform, will acquire Monster Creative, LLC, a creative advertising agency with a focus on entertainment. Monster creates campaigns for the biggest blockbusters. The agency has created campaigns for films such as 6 Underground, The Old Guard, Terminator: Dark Fate, and more.
buyer: HUMBL, Inc. (OTCPK:TSNP.D:$2.50)
HUMBL is a social payments, merchant and reviews platform. HUMBL connects consumers and merchants in the digital economy. HUMBL Pay is a mobile app that delivers seamless global transactions. Their HUMBL Marketplace platform connects customers and merchants online. "
target: Monster Creative, LLC
Monster is a creative advertising agency with a focus on entertainment. Monster creates campaigns for the biggest blockbusters and the latest streaming sensations. The agency has created campaigns for films such as 6 Underground, The Old Guard, Terminator: Dark Fate, and more.
price ($mm)
$7.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/28/2017 via PR Newswire

Stagwell Group, acquired Scout Marketing

synopsis: The Stagwell Group, an investment firm specializing in investments in the marketing services sector, announced it has acquired Scout Marketing. Scout Marketing is a full-service ad agency focused on healthcare and consumer marketing. They work across various brand categories to deliver brave thinking that creates value for their clients'​ brands.
buyer: Stagwell Group (STGW:$1,469.36)
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "
target: Scout Marketing
Scout Marketing is a full-service ad agency focused on healthcare and consumer marketing with offices in Atlanta, Chicago and San Diego. Scout's mantra is "Be Brave."​ They work across various brand categories to deliver brave thinking that creates value for their clients'​ brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2015 via BusinessWire

Cross MediaWorks, acquired BlackArrow, Inc.

synopsis: Cross MediaWorks, one of the largest independent media services firms in the United States, announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry. The addition of BlackArrow will expand the types of products and services they can offer to pay-TV operators and advertisers worldwide.
buyer parent: Lee Equity Partners, LLC
buyer: Cross MediaWorks
Cross MediaWorks is a strategic holding company that manages an array of media across diverse platforms on both a targeted and measured basis. Cross MediaWorks is a member of the portfolio of companies managed by Lee Equity Partners. "
target: BlackArrow, Inc.
BlackArrow, a worldwide leader in advertising and data solutions, provides cross platform products and services for the TV industry’s biggest providers. BlackArrow creates products and services used in over 37 million homes around the world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/13/2014 via Market Wire

Bemis Balkind merged with In Sync Advertising,

synopsis: In Sync Advertising and Bemis Balkind announced their merger, forming one full-service integrated entertainment agency effective immediately. Under the name, In Sync Bemis Balkind, the agency offers the widest range of Audio/Visual, Print, Digital, and Branding services for theatrical, home entertainment, TV and life-style industries.
buyer: In Sync Advertising
In Sync Advertising has been producing motion picture advertising for nearly 20 years. Their client list spans the studio spectrum and includes Trailer and TV campaigns for Anchor Bay, Columbia Pictures, Dimension, Disney, Dreamworks SKG, Fox Searchlight, Imagine Entertainment, Lionsgate, and more. "
target: Bemis Balkind
Bemis Balkind grew out of Madison Avenue agency Frankfurt Gips Balkind in 1987. Along with the groundbreaking campaigns for Rosemary's Baby, Alien and Fatal Attraction, the agency was instrumental in the growth of cable television, helping to launch CNN, ESPN and HBO.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2012 via BNC Analysis

Happy Hour Creative, LLC, acquired Open Road Entertainment

synopsis: Los Angeles-based Happy Hour Creative, LLC acquires Open Road Entertainment, LLC. Open Road Entertainment is an advertising agency, specializing in creating award-winning audio-visual motion picture advertising for theatrical and home entertainment releases, along with broadcast promo and branding, video game advertising, and web/interactive.
buyer: Happy Hour Creative, LLC
Happy Hour Creative, LLC provides creative marketing services to clients in the film, television, home entertainment, and video game industries. Happy Hour Creative, LLC was founded in 2009 and is based in Culver City, California. "
target: Open Road Entertainment
Open Road Entertainment is an inventive advertising agency, specializing in creating award-winning audio-visual motion picture advertising for theatrical and home entertainment releases, along with broadcast promo and branding, video game advertising, and web/interactive.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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