Like Lucid Holdings, LLC

announced 10/27/2021 via BNC Analysis

Cint AB, will acquire Lucid Holdings, LLC

synopsis: Cint Group AB has entered into an agreement to acquire 100 percent of the stock in Lucid. Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries.
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
target: Lucid Holdings, LLC
Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences.
price ($mm)
$1,054
rev ($mm)
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closed 3/30/2021 via Company Press Release

Schlesinger Group, acquired Addison Research

synopsis: Schlesinger Group, a leading data collection company, has acquired Addison Research, a rapidly growing fieldwork, and research services provider headquartered in Toronto, Canada. The combined qualitative and quantitative capabilities unlock substantial additional value for both Addison and Schlesinger clients.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
target: Addison Research
Based in Toronto, Addison Research is a boutique data collection & market insights firm providing fieldwork in the USA and Canada. Addison is a one-stop-shop for all a company's fieldwork needs, including telephone, recruitment, focus groups, on-site Central Location Tests (CLT), and online.
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closed 12/5/2011 via Market Wire

Avatar International LLC, acquired HR Solutions International, Inc.

synopsis: Avatar International, a leading healthcare quality improvement firm, announced its acquisition of HR Solutions International, Inc., a human capital management consulting firm specializing in employee and physician engagement. The firm designs surveys and administers them primarily through email and web-based channels.
buyer parent: The Riverside Company
buyer: Avatar International LLC
Avatar International, a research and consulting company based in Orlando, Fla., specializes in Evidence Based Intelligent Surveys™ and Innovative Strategies™ to transform information into significant quality and efficiency of care improvement for the healthcare industry. "
target: HR Solutions International, Inc.
HR Solutions International designs surveys and administers them primarily through email and web-based channels. Customers access the data through an online reporting tool that provides detailed and customizable results as well as actionable recommendations.
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closed 6/24/2010 via BusinessWire

uSamp, acquired DMS Insights

synopsis: uSamp, one of the world’s fastest-growing online panel and technology companies, announced the acquisition from AOL of DMS Insights, also known as Digital Marketing Services, Inc., online research experts and inventors of the patented River Sample.
buyer: uSamp
uSamp, formerly United Sample Inc., is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. Founded in 2008, uSamp has 90 team members worldwide and more than 2.0 million global market research panelists. "
target parent: AOL LLC
target: DMS Insights
Founded in 1995, DMS Insights is the inventor of River SampleTM and a leader in delivering high-quality online research. Leveraging its full-service heritage, DMS provides a level of research expertise unseen in other online sample providers.
price ($mm)
$3.60
rev ($mm)
EBITDA ($mm)
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closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 4/20/2009 via BusinessWire

Bain Capital Ventures, Spectrum Equity Investors, will acquire SurveyMonkey.com

synopsis: SurveyMonkey, the leading provider of online survey solutions, has announced that an investor group led by Spectrum Equity Investors and including Bain Capital Ventures has entered into an agreement to acquire a majority interest in the company. Financial terms of the transaction were not disclosed.
buyer: Spectrum Equity Investors
buyer: Bain Capital Ventures
Spectrum Equity Investors is one of the largest, fastest-growing, and most experienced private equity investors. They have investment professionals that have invested in more than 150 telecommunications, networking, information services, and media businesses. "
target: SurveyMonkey.com (NasdaqGS:SVMK:$443.79)
Founded in 1999, SurveyMonkey is a leading provider of online survey solutions. Every day, SurveyMonkey helps thousands of people gather the feedback they need to make more informed decisions. SurveyMonkey’s offices are located in Portland, Oregon.
price ($mm)
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closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
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closed 3/19/2020 via BusinessWire

UserTesting, acquired Teston

synopsis: UserTesting, the leading provider for on-demand human insights, has acquired Teston, a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, and Teston has built its feedback solution with a focus on multi-language support from the ground up.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: Teston
Teston is a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, anywhere around the world–and Teston has built its feedback solution with a focus on multi-language support from the ground up.
price ($mm)
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announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
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closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
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closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$184,903.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
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closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
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closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
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announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
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closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
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announced 6/2/2011 via Company Press Release

Survey Sampling, Inc., will acquire Opinionology

synopsis: Survey Sampling International (SSI) and Opinionology announced that they have entered into an agreement to combine, pending regulatory approval, bringing together two of the world’s leading global providers of sampling, data collection and data analytic services.
buyer parent: Providence Equity Partners Inc.
buyer: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. "
target: Opinionology
Since 1987, Opinionology (formerly Western Wats) has helped market researchers worldwide gather opinions from consumers and professionals. The collected information is used by business and government to increase understanding and improve our world. Opinionology is a survey research company.
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closed 8/27/2010 via PR Newswire

The Dieringer Research Group, Inc., acquired Lein-Spiegelhoff, Inc.

synopsis: The Dieringer Research Group, Inc., a full service marketing research company located in Brookfield, Wisconsin, has acquired the customer base of Lein/Spiegelhoff, a field service research company also in Brookfield, Wisconsin.
buyer: The Dieringer Research Group, Inc.
Since 1974, The Dieringer Research Group (www.thedrg.com) has provided qualitative and quantitative marketing research and consulting services to companies from a wide range of industries, including: Healthcare, Insurance, Technology, Financial Services, Government, Utilities and Manufacturing. "
target: Lein-Spiegelhoff, Inc.
Lein-Spiegelhoff, Inc., has a reputation based on 35 years of experience with satisfied clients. Specialties include focus groups, individual interviews, phone surveys, product placements, central location testing, ethnographic studies, mock juries, taste tests, in home interviews and music tests.
price ($mm)
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announced 10/27/2021 via BNC Analysis

Cint AB, will acquire Lucid Holdings, LLC

synopsis: Cint Group AB has entered into an agreement to acquire 100 percent of the stock in Lucid. Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries.
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
target: Lucid Holdings, LLC
Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences.
price ($mm)
$1,054
rev ($mm)
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announced 10/27/2021 via BNC Analysis

Cint AB, will acquire Lucid Holdings, LLC

synopsis: Cint Group AB has entered into an agreement to acquire 100 percent of the stock in Lucid. Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries.
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
target: Lucid Holdings, LLC
Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences.
price ($mm)
$1,054
rev ($mm)
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announced 6/2/2021 via BNC Analysis

Cint AB, will acquire GapFish GmbH

synopsis: Cint Group AB, the global software leader in digital insights gathering, entered into a definitive agreement and completed the acquisition of 91 per cent of the shares in GapFish GmbH. GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.
buyer parent: Nordic Capital
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
target parent: Innofact AG
target: GapFish GmbH
GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region. GapFish is the market-leader with over 500,000 highly profiled, double-opt in, premium quality research respondents across Germany, Austria and Switzerland.
price ($mm)
$31*
rev ($mm)
$10
EBITDA ($mm)
$2
EV / rev
3.5x
EV / EBITDA
21.8x
closed 8/1/2019 via BNC Analysis

Cint AB, acquired P2Sample

synopsis: Cint, the Swedish technology platform that accelerates insight gathering in marketing research, announces its acquisition of P2Sample, a company that operates the market research industry's most sophisticated sample and panel platform for clients seeking targeted respondents for consumer insights.
buyer parent: Nordic Capital
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is the technology backbone of the world's most successful insight companies. Their platform accelerates the efficiency in gathering survey data, so companies can surface insights faster, in a cost-effective and scalable way to build better products and services. "
target: P2Sample
P2Sample operates the market research industry's most sophisticated sample and panel platform for clients seeking targeted respondents for consumer insights. Their automated platform programmatically integrates with hundreds of sample suppliers and allows efficient management of proprietary panels.
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closed 1/11/2016 via BNC Analysis

Nordic Capital, acquired Cint AB

synopsis: Nordic Capital, a leader in Nordic private equity investments, has acquired Cint, a leading global player in the insights data collection technology market. Their philosophy is to offer researchers the opportunity to access verified respondents in an open, impartial environment.
buyer: Nordic Capital
Nordic Capital is a leader in Nordic private equity investments, and now has an enviable reputation in investment and portfolio management. Since launching in 1989, Nordic Capital funds have delivered outstanding returns for our investors. "
target: Cint AB (OM:CINT:$145.77)
Cint is a global platform and technology firm dedicated to creating self-service solutions for the online market research industry. Their philosophy is to offer researchers the opportunity to access verified respondents in an open, impartial environment.
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closed 8/1/2019 via BNC Analysis

Cint AB, acquired P2Sample

synopsis: Cint, the Swedish technology platform that accelerates insight gathering in marketing research, announces its acquisition of P2Sample, a company that operates the market research industry's most sophisticated sample and panel platform for clients seeking targeted respondents for consumer insights.
buyer parent: Nordic Capital
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is the technology backbone of the world's most successful insight companies. Their platform accelerates the efficiency in gathering survey data, so companies can surface insights faster, in a cost-effective and scalable way to build better products and services. "
target: P2Sample
P2Sample operates the market research industry's most sophisticated sample and panel platform for clients seeking targeted respondents for consumer insights. Their automated platform programmatically integrates with hundreds of sample suppliers and allows efficient management of proprietary panels.
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closed 3/2/2016 via PR Web

ISA Corp, acquired icanmakeitbetter

synopsis: Interviewing Service of America (ISA) has acquired icanmakeitbetter, a leading communities platform and its parent company Sentient Services. icanmakeitbetter provides online customer insight communities that make it easy to research, innovate and get feedback from anyone, anywhere. Their platform drives conversations through customer engagement.
buyer: ISA Corp
Since 1982, ISA has been a leading provider of data collection, processing and multicultural services to and for the market research industry. Global clients rely on the ISA group of companies for online, mobile, telephone, in-person, IVR, and focus groups, all in a variety of languages. "
target: icanmakeitbetter
icanmakeitbetter is an all-in-one insight community and customer feedback solution provides surveys, live chat, focus groups, discussion forums, digital journals, ideation, and panel management – in a simple, single platform that works across any device for true on-demand, in-context insights.
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closed 1/19/2016 via PR Newswire

FocusVision Worldwide, Inc., acquired KinesisPanel

synopsis: FocusVision, the global leader in market research technologies, announced the acquisition of Kinesis Survey Technologies, now KinesisPanel. KinesisPanel is the premier online panel management platform through its device-responsive design, innovative automation tools, and advanced reporting capabilities.
buyer parent: EQT
buyer: FocusVision Worldwide, Inc.
FocusVision is the leading global provider of quantitative and qualitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming, and mobile device usability studies. "
target: KinesisPanel
KinesisPanel provides the most comprehensive online panel management platform in the world. With state-of-the-art applications, KinesisPanel powers the projects that are the lifeblood of market research by providing automated processes, advanced reporting tools and integrated incentive management.
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closed 1/11/2016 via BNC Analysis

Nordic Capital, acquired Cint AB

synopsis: Nordic Capital, a leader in Nordic private equity investments, has acquired Cint, a leading global player in the insights data collection technology market. Their philosophy is to offer researchers the opportunity to access verified respondents in an open, impartial environment.
buyer: Nordic Capital
Nordic Capital is a leader in Nordic private equity investments, and now has an enviable reputation in investment and portfolio management. Since launching in 1989, Nordic Capital funds have delivered outstanding returns for our investors. "
target: Cint AB (OM:CINT:$145.77)
Cint is a global platform and technology firm dedicated to creating self-service solutions for the online market research industry. Their philosophy is to offer researchers the opportunity to access verified respondents in an open, impartial environment.
price ($mm)
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closed 1/14/2015 via Company Press Release

FocusVision Worldwide, Inc., acquired Decipher, Inc.

synopsis: FocusVision announced that it has acquired quantitative market research technology and services firm, Decipher. Decipher is best known for its powerful survey programming and reporting platform, which will now become part of the FocusVision family of products.
buyer parent: Thompson Street Capital Partners
buyer: FocusVision Worldwide, Inc.
FocusVision Worldwide is the leading global provider of live video transmission, analysis and archive solutions for the qualitative market research industry. FocusVision delivers the highest audio and video quality, reliability and security for the most advanced research organizations in the world. "
target: Decipher, Inc.
A marketing research services provider, Decipher specializes in online survey programming, data collection, data processing/reporting and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques.
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announced 12/19/2012 via Company Press Release

reInvention, LLC, will acquire Critical Mix, Inc.

synopsis: reInvention LLC, announced that it is acquiring cloud-based software technology company, Critical Mix. Together, the two companies create a powerful, end-to-end data collection, analysis and reporting solution to serve the growing demands of market research firms.
buyer: reInvention, LLC
reInvention LLC provides global sampling and data collection services to the market research industry. Driven by a passion for making it incredibly easy to survey audiences anywhere in the world, reInvention delivers high-quality responses and superior results. "
target: Critical Mix, Inc.
Critical Mix is cloud-based, survey programming and data visualization technology that empowers market research companies to make better and faster business decisions. Critical Mix provides a solution for users to build surveys, collect data, and quickly interpret results into useful information.
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closed 5/31/2018 via PE Hub

Milestone Partners, acquired mTAB, LLC

synopsis: Milestone Partners, a lower middle market private equity firm, has acquired mTAB, a leading provider of market research software and services. mTAB's web based software solutions remove the cost and complexity of processing and querying large data sets, making survey data more accessible and useful.
buyer: Milestone Partners
Milestone Partners is a lower middle market private equity firm that specializes in making control equity investments in established operating businesses in a wide variety of industries with valuations of up to $150 million. "
target: mTAB, LLC
mTAB is a leading provider of market research software and services. Their web based software solutions remove the cost and complexity of processing and querying large data sets, making survey data more accessible and useful.
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announced 9/12/2017 via PR Newswire

TrueSample will be merged with Imperium LLC,

synopsis: Imperium, the leader in data quality and anti-fraud solutions for the Market Research and E-commerce industries announced that it has entered into an agreement to lead a merger with data validation and identity verification solutions provider TrueSample.
buyer: Imperium LLC
Imperium provides a comprehensive suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities. The world's most respected market research and e-commerce businesses rely on Imperium's superior technology and engineered solutions. "
target parent: Five Peaks Capital Management
target: TrueSample
TrueSample is a data validation and identity verification solutions provider. TrueSample offers API driven validation and authentication solutions targeted to before, during, and after the research process to ensure maximum risk reduction at all times.
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closed 7/29/2015 via BusinessWire

Poplar Partners, acquired mTAB, LLC

synopsis: Productive Access, Inc. ("PAI"), makers of survey analysis tool, mTAB®, has successfully completed a transaction with investment firm, Poplar Capital Partners. Poplar and PAI have jointly formed a new entity, mTAB LLC, which will combine the operational expertise and investment capital from Poplar with the assets, knowledge base, and team from PAI.
buyer: Poplar Partners
Poplar Partners is focused on profitable business to business, healthcare, and IT services, and enterprise software/data analytics businesses in the lower middle market in the United States. "
target: mTAB, LLC
mTAB LLC is a Yorba Linda, CA based company that provides data structuring services that are delivered through a proprietary piece of software, mTAB®. mTAB® has established itself as the gold standard in survey analysis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/9/2013 via PR Newswire

Five Peaks Capital Management, will acquire TrueSample

synopsis: SurveyMonkey, the world's most popular online survey company, announced it has entered into an agreement to sell TrueSample, the leader in online data quality solutions to a group of investors led by Five Peaks Capital Management. TrueSample will be independently operated and will continue to develop and offer data quality solutions.
buyer: Five Peaks Capital Management
Five Peaks Capital Management makes equity investments in companies in the Information & Business Services and related growth industries. They provide equity capital for acquisitions and recapitalizations for entrepreneurial middle market companies in partnership with strong management teams. "
target parent: SurveyMonkey
target: TrueSample
TrueSample is trusted by the industry's largest research buyers, research firms and sample suppliers. TrueSample has certified 98% of all U.S. online panelists and over 75 million survey responses. All TrueSample product enhancements are guided by the input of the TrueSample Quality Council.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/8/2021 via PR Newswire

FocusVision Worldwide, Inc. will be merged with Confirmit,

synopsis: FocusVision, a leading provider of customer insights technology, will merge with Norwegian company Confirmit, a leading provider of solutions that enable Market Research, Customer Experience, and Employee Engagement teams to turn insights into stories that fuel action.
buyer parent: Verdane Capital
buyer: Confirmit
Norway-based Confirmit a leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. Confirmit powers Global 5000 companies and Market Research agencies with software products for feedback and data collection, panel management, and more. "
target parent: EQT AB
target: FocusVision Worldwide, Inc.
FocusVision offers a comprehensive suite of experience insights software solutions, including advanced surveys, online interviews and focus groups, and online qualitative research community solutions to give brands a better understanding of how customers think, feel, and act.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/13/2022 via Company Press Release

The Kantar Group, will acquire Qmee

synopsis: Kantar, the world’s leading marketing data and analytics company, will acquire Qmee from Capital D, a next generation pan-European PE fund. Qmee is an app-based survey platform in the UK. Qmee matches users to surveys, offers, and search results that are relevant to them, resulting in happy users and happy partners.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
target parent: Capital D GP LLP
target: Qmee
Qmee is an app-based survey platform in the UK. Qmee gives users rewards for simple fun activities that they can complete anywhere anytime. Their platform matches users to surveys, offers, and search results that are relevant to them, resulting in happy users and happy partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2022 via GlobeNewswire

Prodege, LLC, acquired Pollfish

synopsis: Prodege, a cutting-edge marketing and consumer insights platform, announced that it has acquired Pollfish, a modern, mobile-first survey platform providing authentic responses in real-time.
buyer: Prodege, LLC
Prodege is a cutting-edge marketing and consumer insights platform that leverages its global audience of reward program members to power its business solutions. "
target: Pollfish
Pollfish is a modern, mobile-first survey platform providing authentic responses in real-time. Founded in 2013, Pollfish supports the needs of the modern researcher by offering a user-friendly and powerful global DIY platform for end-to-end research from survey creation to lightning-fast results.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/4/2021 via PR Newswire

Dynata, acquired inBrain.ai

synopsis: Dynata has acquired inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata's mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
target: inBrain.ai
inBrain.ai is a people-based insights and survey monetization platform that connects and rewards real people to surveys designed for them. inBain.ai facilitates research for market research firms and brands by connecting them to consumers on monetizable mobile applications.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/18/2015 via Company Press Release

FocusVision Worldwide, Inc., acquired ResearchReporter

synopsis: FocusVision Worldwide, Inc. announced that it has acquired ResearchReporter, a leading research management technology platform that provides an integrated approach to putting market research at the heart of decision-making, improving the quality and efficiency of research processes, and pro-actively managing research resources.
buyer parent: Thompson Street Capital Partners
buyer: FocusVision Worldwide, Inc.
FocusVision is the leading global provider of qualitative and quantitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. "
target: ResearchReporter
ResearchReporter is an award-winning integrated research management application, and the leading platform used to transform research into a source of competitive advantage. It provides an integrated approach to putting market research at the heart of decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/15/2021 via GlobeNewswire

Ipsos S.A, will acquire Infotools

synopsis: Ipsos, the third largest market research company in the world, announced that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 16,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
target: Infotools
Infotools is a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/10/2020 via GlobeNewswire

Ipsos S.A, acquired Askia

synopsis: Ipsos has acquired majority stake in Askia, a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
target: Askia
Askia is a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/13/2021 via BNC Analysis

YouGov plc, acquired Rezonence

synopsis: YouGov Plc, the international research and data analytics group, has acquired Rezonence Ltd, a UK-based technology business that helps publishers monetise their digital content. Rezonence's FreeWall is an interactive advertising format that facilitates access to premium online content after consumers engage with an advert or taking a micro-survey.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
target: Rezonence
Rezonence is a UK-based technology business that helps publishers monetise their digital content. Rezonence's FreeWall is an interactive advertising format that facilitates access to premium online content after consumers engage with an advert or taking a micro-survey.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/4/2021 via Company Press Release

Zeta Global, acquired Apptness Media Group

synopsis: Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced the acquisition of the technology platform and data from Apptness, a digital technology company with proprietary audience engagement technology.
buyer: Zeta Global (:$458.34)
Zeta Global Holdings Corp. is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. "
target: Apptness Media Group
Founded in 2015, Apptness operates a digital survey platform that provides comprehensive capabilities to engage consumers on sites across the open web, deliver proprietary insights and audiences to marketers, and provide publishers with new monetization opportunities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2017 via PR Newswire

Reimagine Holdings Group, acquired MarketSight

synopsis: Reimagine Holdings Group, a holding company focused on growing consumer insights and marketing services companies, announced that it has acquired MarketSight, a global data analysis and visualization software platform company.
buyer: Reimagine Holdings Group
Reimagine Holdings Group is redefining the consumer insights industry by acquiring and investing in growth-oriented, technology-enabled service companies. Reimagine provides industry, operating, product development and transaction expertise to its group of companies. "
target: MarketSight
MarketSight is a leading provider of data reporting and analysis tools for marketers and researchers to collaborate and create informed business decisions. Its impressive client base spans across a variety of industries and includes many leading consumer brands, insights and consulting firms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Matching Companies
Ticker: AIM:YOU
 
 
 
 
 
 
 
 
YouGov plc
YouGov plc
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media.
year
2021
rev ($mm)
$223.64
EBITDA ($mm)
$45.92
EBIT ($mm)
$34.14
Net Income ($mm)
$15.22
Employees
1350
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: PGND
 
 
 
 
 
 
 
 
Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement.
year
2016
rev ($mm)
$344.32
EBITDA ($mm)
$104.94
EBIT ($mm)
$60.70
Net Income ($mm)
$27.26
Employees
1058
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Ticker: OM:CINT
 
 
 
 
 
 
 
 
Cint AB
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale.
year
2021
rev ($mm)
$145.77
EBITDA ($mm)
$15.47
EBIT ($mm)
$12.01
Net Income ($mm)
$10.09
Employees
299
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Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
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Ticker: DOX
 
 
 
 
 
 
 
 
Amdocs Ltd.
Amdocs Ltd.
Amdocs brings telecom companies and their customers together. The company is a leading supplier of customer experience software and services for business support systems and operational support systems, used by telecommunications providers to manage delivery of voice, data, and wireless services.
year
2021
rev ($mm)
$4,214.23
EBITDA ($mm)
$805.21
EBIT ($mm)
$603.61
Net Income ($mm)
$673.57
Employees
27000
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Ticker: MTSL
 
 
 
 
 
 
 
 
Mer Telemanagement Solutions Ltd.
Mer Telemanagement Solutions Ltd.
Mer Telemanagement Solutions is a global provider of operations support systems (OSS) for comprehensive telecommunication management and customer care & billing solutions. MTS' OSS is a full-featured customized solution for telecommunications management and customer care & billing.
year
2020
rev ($mm)
$4.70
EBITDA ($mm)
($0.07)
EBIT ($mm)
($0.15)
Net Income ($mm)
Employees
34
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Ticker: IDIB
 
 
 
 
 
 
 
 
IDI Global, Inc.
Provides software application services for Web-based Internet applications. Provides infrastructure technologies and services aimed at the small business, home office market and large companies. Its software application tools allow users to easily build e-commerce enabled websites. Internet Develop
year
2007
rev ($mm)
EBITDA ($mm)
($1.36)
EBIT ($mm)
($1.39)
Net Income ($mm)
Employees
121
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Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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