Like Colonnade Group Inc

closed 12/15/2020 via Company Press Release

REVELxp, acquired Colonnade Group Inc

synopsis: Teall Capital, a Winston-Salem, NC and Atlanta, GA based private equity firm, announced the formation of REVELxp, a gameday experience company. As part of the launch, Teall acquired Colonnade Group, a Birmingham-based company that engineers exceptional experiences to elevate every fan’s game day. Colonnade will become part of REVELxp.
buyer parent: Teall Capital
buyer: REVELxp
REVELxp works closely with university partners, as well as professional leagues, teams and properties to re-imagine gameday and non-gameday experiences. REVELxp redefines game day experiences and takes care of premium hospitality needs from start to finish. "
target: Colonnade Group Inc
Colonnade Group is a Birmingham-based company that engineers exceptional experiences to elevate every fan’s game day. The company was founded in 1991 by Robbie Robertson to fill a gap in event management expertise by providing comprehensive logistical solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/30/2022 via BNC Analysis

4media group, Inc., acquired Stature Public Relations

synopsis: 4media group, an integrated marketing communications group, has acquired Stature Public Relations (Stature PR), an integrated communications agency in the UK. Stature PR creates strategic, intelligent and memorable campaigns that nurture brands. They offer services for PR, influencer engagement, event creation, social media, media buying, and more.
buyer: 4media group, Inc.
4media group is an integrated communications group specializing in market research, digital, broadcast and public relations. Services they deliver include qualitative and quantitative research, online polling, PR surveys, focus groups, social and influencer engagements, native advertising, and more."
target: Stature Public Relations
Stature Public Relations (Stature PR) is an integrated communications and events agency in the UK. Stature PR creates strategic, intelligent and memorable campaigns that nurture brands. They offer services for PR, influencer engagement, event creation, social media, media buying, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/12/2022 via PR Newswire

Doner Partners Network, acquired Wolfgang L.A.

synopsis: Doner Partners Network, a full-service marketing agency, has acquired Wolfgang L.A., an award-winning creative agency. Wolfgang bridges the gap between management consulting and advertising and turns data into a powerful creative weapon. They offer services for brand strategy, branding, social, experiential, OOH, content creation, and more.
buyer parent: Stagwell Inc.
buyer: Doner Partners Network
Doner Partners Network is mix of award-winning US, Canadian and UK based B2C and B2B marketing agencies within Stagwell that are the best-in-class in the cities they originate. Agencies include Doner, DonerNorth, Yamamoto, Veritas, Meat & Produce and KWT Global. "
target: Wolfgang L.A.
Wolfgang L.A. is an award-winning creative agency built for the modern age. Wolfgang bridges the gap between management consulting and advertising and turns data into a powerful creative weapon. They offer services for brand strategy, branding, social, experiential, OOH, content creation, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/28/2022 via PR Newswire

TBWA Worldwide Inc., acquired dotdotdash

synopsis: TBWA\Worldwide, an international advertising agency, has acquired dotdotdash, an innovation company building future-forward brand experiences at the intersection of culture and technology. dotdotdash has created immersive brand experiences and technology-driven creative solutions for leading brands such as adidas, PepsiCo, and The North Face.
buyer parent: Omnicom Group Inc.
buyer: TBWA Worldwide Inc.
TBWA is a disruptive brand experience company that uses trademarked Disruption methodologies to help businesses address their challenges and achieve transformative growth. TBWA uses creativity to help businesses challenge the status quo and capture an unfair share of the future. "
target: dotdotdash
dotdotdash is an innovation company building future-forward brand experiences at the intersection of culture and technology. dotdotdash has worked with clients including adidas, PepsiCo, The North Face, and TikTok to create immersive brand experiences and technology-driven creative solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/7/2022 via GlobeNewswire

Dékuple, will acquire Brainsonic

synopsis: The Dékuple Group, a cross-channel data marketing expert in France, will acquire a majority stake in Brainsonic, a multi-specialist communications agency in France. Brainsonic enables brands to better engage with their audiences. They offer services for content marketing, social media marketing, events, influencer campaigns, and more.
buyer: Dékuple (PA:ALP.AS:$163.45)
Dékuple is a cross-channel data marketing expert in France. Dékuple designs, markets and implements customer acquisition, loyalty and relationship management services. Their expert capabilities enable them to support brands with their marketing needs. "
target: Brainsonic
Brainsonic is a multi-specialist communications agency in France. Brainsonic develops creative strategies that enable brands to better engage with their audiences. They offer services for content marketing, social media marketing, events, influencer campaigns, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/7/2022 via BusinessWire

Accenture, will acquire Romp

synopsis: Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
buyer: Accenture (ACN:$53,736.36)
Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture offers Strategy and Consulting, Interactive, Technology, and Operations services powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. "
target: Romp
Romp is a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/2/2022 via GlobeNewswire

IMW Agency merged with Bastion Elevate LLC,

synopsis: IMW Agency, an award-winning integrated marketing agency, has merged with Bastion Elevate to create a new type of full-service firm that provides clients with a broad spectrum of services all managed under one roof with a single point of contact. The combined entity will operate under the Bastion Amplify brand.
buyer parent: Bastion Collective
buyer: Bastion Elevate LLC
Bastion Elevate is one of the top public relations and digital marketing agencies on the West Coast, offering best-in-class services including media relations, executive positioning, product placement and review programs, corporate and executive messaging, crisis communication, and more. "
target: IMW Agency
IMW Agency is an award-winning integrated marketing agency that aligns marketing activity. It delivers timely, analytically-driven programs that inspire customers to act. In an ever-changing media and marketing landscape, it provides the cross-discipline insight to effectively shape and grow brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/27/2022 via BNC Analysis

NeoNiche, acquired The Human Entertainment Network

synopsis: NeoNiche, an experiential communications agency in India, has acquired The Human Entertainment Network (THEN), an experiential agency in India. THEN provides quality experiential solutions to help their clients grow their brands. They offer services for events, conferences, product launches, artist engagements, activations, promotions, and more.
buyer: NeoNiche
NeoNiche is a full services multi-disciplinary experiential communications agency in India. NeoNiche creates remarkable experiences that builds brands. They offer services for event management, brand activation, integrated marketing, digital marketing, production management, and more. "
target: The Human Entertainment Network
The Human Entertainment Network (THEN) is an experiential agency in India. THEN provides valuable quality experiential solutions to help their clients grow their brands. They offer services for events, conferences, product launches, artist engagements, activations, promotions, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/30/2022 via PR Newswire

Horizon Media, Inc., acquired First Tube LLC

synopsis: Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, has acquired a majority interest in First Tube – the leading live digital experience platform for brands – adding hybrid digital experiential marketing to the suite of services offered to clients.
buyer: Horizon Media, Inc.
Horizon Media, Inc, the largest U.S. media agency according to AdAge Data Center 2022, delivers data-driven business outcomes for some of the most innovative and ambitious brands. The company employs 2,400 people and has media investments of more than $9 billion. "
target: First Tube LLC
First Tube is a leading branded live experience marketing platform designed to deliver "always on" premium video content distributed at scale resulting in clear ROI. First Tube delivers a full-service approach that has powered thousands of digital experiences for some of the top brands in the world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/8/2022 via BNC Analysis

Capgemini, acquired Rufus Leonard Limited

synopsis: Consultancy group Capgemini has acquired London design agency Rufus Leonard. With 70 staff and a London office, Rufus Leonard provides design and experiential marketing services to clients such as insurers Axa and the AA, the World Wildlife Fund, and Anglia Ruskin University.
buyer: Capgemini (ENXTPA:CAP:$18,660.09)
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is at the forefront of innovation to address the entire breadth of clients’ business needs in the evolving world of cloud, data, and digital platforms. "
target: Rufus Leonard Limited
With 70 staff and a London office, Rufus Leonard provides design and experiential marketing services to clients such as insurers Axa and the AA, the World Wildlife Fund, and Anglia Ruskin University.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/25/2022 via PR Newswire

AMP Agency, acquired Genome

synopsis: AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation and product development company. The addition of Genome will further AMP Agency's strategy to advance technology-enabled innovation and grow internationally.
buyer parent: Advantage Solutions
buyer: AMP Agency
With more than 200 employees and teams in New York, Boston, Los Angeles, San Francisco, Seattle and Austin, AMP Agency is architected to affect change at all touchpoints between a brand and its customers. The agency uses proprietary data, behavioral analysis and predictive analytics. "
target: Genome
Genome builds innovative solutions to drive business value for brands. Genome's expertise runs the gamut from landing pages and e-commerce sites to mobile applications, and data-driven experiences, to live event and experiential activations and augmented reality and virtual reality.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/12/2022 via GlobeNewswire

Advantage Solutions, acquired BRANDSHARE

synopsis: Advantage Solutions has acquired Brandshare, a leading provider of omnichannel brand experiences through product sampling and digital engagement, from private equity investors Aperion Management, Leeds Novamark Capital and Ocean Avenue Capital Partners.
buyer: Advantage Solutions (:$3,602.30)
Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies. "
target parent: LNC Partners
target: BRANDSHARE
Brandshare creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they engage millions of consumers monthly.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via Company Press Release

Livingbridge, acquired Imagesound plc

synopsis: ECI Partners announces that it has completed the sale of Imagesound to Livingbridge. Imagesound is a tech-enabled digital media service company with over 65,000 music zones. It operates two brands across a global footprint, operating in 160 countries.
buyer: Livingbridge
Based in London, Livingbridge is a mid-market private equity firm with offices in the UK, the US and Australia, investing in fast growing companies valued up to £300m. The team has backed growing companies for more than 20 years and achieved success with over 160 investments. "
target parent: ECI Partners
target: Imagesound plc
Imagesound is a tech-enabled digital media service company with over 65,000 music zones. It operates two brands across a global footprint, operating in 160 countries. Imagesound provides in-store audio and visual solutions to a large number of blue-chip retail and leisure customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/13/2022 via BNC Analysis

Votigo, Inc., acquired Promotion Activators

synopsis: Votigo, Inc., a social media marketing & promotions company, has acquired Promotion Activators Management, LLC, a sweepstakes management company. Promotion Activators administers sweepstakes, games and contests for companies of all sizes. They provide services for promotion concept evaluation, official rules development, legal services, and more.
buyer parent: Plank Ventures
buyer: Votigo, Inc.
Votigo is a leading social media marketing & promotions company with a SaaS platform and full-service solutions. Votigo's technology platform allows brands, agencies, and enterprises to acquire, engage, and manage their customers. "
target: Promotion Activators
Promotion Activators is a sweepstakes management company. Promotion Activators administers sweepstakes, games and contests for companies of all sizes. They provide services for promotion concept evaluation, official rules development, legal services, state registrations, and more.
price ($mm)
$1.65
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2022 via BNC Analysis

Be Group, acquired Synapsy S.r.l.

synopsis: Be, a management consultancy in Italy, has acquired a 51% stake in Synapsy S.r.L., an integrated events and communication agency in Italy. Synapsy organizes events that enables brands and people to interact with each other and create spectacular stories. They provide services for event production, brand design, social media, and more.
buyer: Be Group (BIT:BET:$247.17)
Be Group, listed on the STAR segment of Borsa Italiana, is a management consultancy and transformational digital engagement solutions firm in Italy. The Company provides Business Consulting, Information Technology and Digital Engagement services. "
target: Synapsy S.r.l.
Synapsy is an integrated events and communication agency in Italy. Synapsy organizes events that enables brands and people to interact with each other and create spectacular stories. They provide services for event production, brand design, social media, creative strategy, and more.
price ($mm)
$0.91*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/23/2022 via BNC Analysis

BPE Unternehmensbeteiligungen GmbH, acquired MSM.digital

synopsis: BPE, a German investment company, has acquired a majority stake in MSM.digital, a digital agency in Germany. MSM.digital helps businesses to grow their brands, reach their target audiences, and drive more sales. They offer services for PR, social media, experiential marketing, influencer marketing, content creation, and more.
buyer: BPE Unternehmensbeteiligungen GmbH
BPE is a German investment company that specializes in management buy-outs and management buy-ins. BPE is focused on supporting medium-sized businesses. The company aims to help create new medium-sized businesses and turn managers into entrepreneurs. "
target: MSM.digital
MSM.digital is a digital agency in Germany. MSM.digital helps businesses to grow their brands, reach their target audiences, and drive more sales. They offer services for PR, social media, experiential marketing, influencer marketing, content creation, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/9/2022 via BNC Analysis

Tait, will acquire Thinkwell Group, Inc.

synopsis: TAIT, the global group of creative engineers, fabricators, producers, and technologists for live entertainment environments, will acquire Thinkwell Group, a global strategy, experience design, and production agency specializing in the master planning, design, and production of world-class guest experiences for theme parks, museums and brands.
buyer: Tait
TAIT creates moments that move people. For over 40 years, they've been creating ground-breaking live entertainment experiences by finding and nurturing the best talent and technology in the industry. Their diverse roster of clients include Taylor Swift, Cirque du Soleil, Nike, and NASA. "
target: Thinkwell Group, Inc.
Thinkwell Group is a global experience design and production agency with studios and offices in Los Angeles, Montréal, and Abu Dhabi. For 20 years, the multi-disciplinary team has created compelling experiences for a wide range of clients and brands around the world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2022 via GlobeNewswire

Stingray Digital Media Group, acquired InStore Audio Network

synopsis: Stingray Group Inc., a leading music, media, and technology company, announced that it has acquired InStore Audio Network, the largest in-store audio advertising network in the United States, reaching 100 million shoppers each week in over 16,000 grocery retailers and pharmacies across the US.
buyer: Stingray Digital Media Group (TSX:RAY.A:$211.31)
Montreal-based Stingray is a leading music, media, and technology company with over 1,000 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, more than 100 radio stations, 4K UHD television channels, and more. "
target: InStore Audio Network
InStore Audio Network is the largest in-store audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 16,000 grocery, drug, and convenience stores.
price ($mm)
$46
rev ($mm)
$15
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
announced 12/2/2021 via Yahoo, Inc.

The Glimpse Group, will acquire Sector 5 Digital

synopsis: The Glimpse Group, Inc., a diversified Virtual Reality ("VR") and Augmented Reality ("AR") platform company providing enterprise-focused VR and AR software and services solutions, will acquire Sector 5 Digital ("S5D"), a leading immersive technology company. S5D combines brilliant storytelling with emerging technologies.
buyer: The Glimpse Group (VRAR:$3.42)
The Glimpse Group is a diversified Virtual and Augmented Reality platform company, comprised of multiple VR and AR software & services companies, and designed with the specific purpose of cultivating companies in the emerging VR/AR industry. "
target: Sector 5 Digital
Sector 5 Digital (S5D) is an award-winning, enterprise focused, immersive technology company that combines brilliant storytelling with emerging technologies for industry leading organizations. It helps companies transform their brands by creating innovative digital content.
price ($mm)
$8.00
rev ($mm)
$3
EBITDA ($mm)
EV / rev
9.0x
EV / EBITDA
closed 8/4/2021 via BNC Analysis

Half Dome, acquired Consumedia

synopsis: Half Dome, an independent digital agency in Australia, has acquired Consumedia, a leading media and sales agency in Australia. Consumedia delivers key advertising, media, marketing and activation solutions to help businesses improve their bottom line. They offer services for media planning & buying, brand activation, and brand strategy.
buyer: Half Dome
Half Dome is an independent digital agency in Australia. Half Dome combines marketing and technology to deliver compellingly simple business solutions for their partners. They provide services for digital marketing strategies, paid media, SEO, social media, and more. "
target: Consumedia
Consumedia is a leading media and sales agency in Australia. Consumedia delivers key advertising, media, marketing and activation solutions to help businesses improve their bottom line. They offer services for media planning & buying, brand activation & integration, and brand strategy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/15/2020 via Company Press Release

REVELxp, acquired Colonnade Group Inc

synopsis: Teall Capital, a Winston-Salem, NC and Atlanta, GA based private equity firm, announced the formation of REVELxp, a gameday experience company. As part of the launch, Teall acquired Colonnade Group, a Birmingham-based company that engineers exceptional experiences to elevate every fan’s game day. Colonnade will become part of REVELxp.
buyer parent: Teall Capital
buyer: REVELxp
REVELxp works closely with university partners, as well as professional leagues, teams and properties to re-imagine gameday and non-gameday experiences. REVELxp redefines game day experiences and takes care of premium hospitality needs from start to finish. "
target: Colonnade Group Inc
Colonnade Group is a Birmingham-based company that engineers exceptional experiences to elevate every fan’s game day. The company was founded in 1991 by Robbie Robertson to fill a gap in event management expertise by providing comprehensive logistical solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/15/2020 via Company Press Release

REVELxp, acquired Colonnade Group Inc

synopsis: Teall Capital, a Winston-Salem, NC and Atlanta, GA based private equity firm, announced the formation of REVELxp, a gameday experience company. As part of the launch, Teall acquired Colonnade Group, a Birmingham-based company that engineers exceptional experiences to elevate every fan’s game day. Colonnade will become part of REVELxp.
buyer parent: Teall Capital
buyer: REVELxp
REVELxp works closely with university partners, as well as professional leagues, teams and properties to re-imagine gameday and non-gameday experiences. REVELxp redefines game day experiences and takes care of premium hospitality needs from start to finish. "
target: Colonnade Group Inc
Colonnade Group is a Birmingham-based company that engineers exceptional experiences to elevate every fan’s game day. The company was founded in 1991 by Robbie Robertson to fill a gap in event management expertise by providing comprehensive logistical solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/18/2019 via PR Newswire

Legends, will acquire MainGate Inc.

synopsis: Legends, a leading global experiential agency with three best-in-class divisions, Global Planning, Global Sales and Hospitality, announced the acquisition of MainGate LLC, the premier event retail and merchandise company. MainGate provides custom merchandise marketing solutions through event retail, team stores and e-commerce platforms.
buyer: Legends
Legends is a holistic experiential services agency that has three core divisions: Global Planning, Global Sales, and Hospitality. They offer their clients and partners a 360 degree platform to elevate their brand and execute their vision. "
target: MainGate Inc.
MainGate is a turn-key provider of merchandising and marketing solutions for its professional, collegiate and sports associations clients. From concept to delivery, MainGate designs solutions to fit each partner's needs across event retail, team stores, e-commerce platforms and custom merchandising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2018 via PR Web

Patron Technology, acquired FISH Technologies

synopsis: Patron Technology, an industry-leading live event technology company, announced it has acquired FISH Technologies, a leading provider in experiential marketing for sports and brands. With FISH, pioneering event organizers can register fans, enhance fan experiences, and provide frictionless sponsor engagement.
buyer: Patron Technology
Patron Technology enables live event organizers to create better, more customized experiences for their ticket buyers and deeper, more profitable relationships with their sponsors through an integrated, industry-leading event technology solution. "
target: FISH Technologies
FISH Technologies is a leading provider in experiential marketing for sports and brands. With FISH, pioneering event organizers can register fans, enhance fan experiences, and provide frictionless sponsor engagement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/13/2017 via PR Newswire

LST Marketing, LLC, acquired PPI Marketing

synopsis: LST Marketing, LLC continues its growth through the acquisition of Dallas, Texas-based PPI Marketing, co-founded by Heisman Trophy winner and Pro Football Hall of Famer Roger Staubach, along with longtime business associate Roz Cole. PPI Marketing cultivated a rich and extensive 24-year sports marketing history since its inception in 1993.
buyer: LST Marketing, LLC
LST Marketing focuses on the business goals of its clients through its expertise in strategic consulting, experiential activations, live event production, sponsorship strategy, sports and entertainment platforms, communications. "
target: PPI Marketing
Co-founded by Heisman Trophy winner & Pro Football Hall of Famer Roger Staubach and longtime business associate Roz Cole, PPI Marketing cultivated a rich and extensive 24-year sports marketing history since its inception. PPI is an experiential marketing company with a full-service Talent Division.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2016 via Company Press Release

Lagardère Sports and Entertainment, acquired Rooftop2 Productions Inc.

synopsis: Lagardère Sports announced the acquisition of Rooftop2 Productions, an experiential marketing and production agency. Rooftop2 Productions, founded in 2012 and based in New York City, has built a strong reputation for creating and producing live marketing experiences that connect brands with consumers.
buyer parent: Lagardère SCA
buyer: Lagardère Sports and Entertainment
Lagardère Sports and Entertainment is a leading Sports and Entertainment agency. Their key activities include marketing rights management, event production, venue consulting and operations, content production and media rights management, athlete management and brand consulting. "
target: Rooftop2 Productions Inc.
Rooftop2 Productions has an extensive background developing consumer and fan experiences and engagements for top sports leagues, teams, sporting events and brands across the world. They deliver exceptional value and cutting-edge ideas/integration/execution that elevate brands and the fan experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/25/2014 via BNC Analysis

Creative Artists Agency, acquired PGW Experience

synopsis: Creative Artists Agency has acquired experiential marketing company PGW to leverage the Venice, Calif. company’s sports expertise. PGW also provides clients with a range of other marketing options covering lifestyle, guerilla, grassroots, mobile, event production and buzz and viral marketing services.
buyer: Creative Artists Agency
Creative Artists Agency is a talent and literary agency with offices in Beverly Hills and Nashville. CAA represents many of the most creative and successful artists working in film, television, music and videogames, and provides marketing services to corporate clients. "
target: PGW Experience
PGW creates and executes cutting-edge marketing programs that allow consumers to experience clients' brands where they live, work and play. A leader in experiential marketing, PGW realizes the importance of an authentic conversation with the consumer.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/18/2021 via BNC Analysis

ASICS Corporation, will acquire Register Now Pty Ltd

synopsis: ASICS Corporation has agreed to acquire Registration Logic Pty Ltd., dba Register Now. Register Now provides a seamless online registration service for sports events, not only processing the payment on behalf of the event organizer, but giving them full access to their database and awesome insights about their event and events over time.
buyer: ASICS Corporation (TSE:7936:$2,899.70)
ASICS is a Japanese multi-national corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. "
target: Register Now Pty Ltd
Register Now provides a seamless online registration service for sports events, not only processing the payment on behalf of the event organizer, but giving them full access to their database and awesome insights about their event and events over time. They are based in Australia.
price ($mm)
$3.66
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2017 via Company Press Release

Distinguished LLC, acquired American Hole 'N One, Inc.

synopsis: Distinguished LLC, a group of entrepreneurial businesses serving the insurance industry, announces it has acquired American Hole ‘n One (AHNO), the world’s largest hole-in-one and event promotions company.
buyer: Distinguished LLC
Distinguished LLC is a group of entrepreneurial businesses serving the insurance industry. The businesses include: Distinguished Programs, Resource Pro, Distinguished Re (formally Saranac), and Certus Claims. "
target: American Hole 'N One, Inc.
American Hole ‘n One (AHNO) is a global hole-in-one and event promotions company. AHNO, based in Buford, GA, provides Industry leading signage, exciting bonus prizes and tournament contests.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/10/2016 via BNC Analysis

Atairos Group, Inc., acquired Learfield Communications, Inc.

synopsis: Learfield Communications, Inc., the leading provider of integrated marketing solutions in college sports, announced that it has been acquired by Atairos Group, Inc., an independent private company focused on supporting growth-oriented businesses, from Providence Equity Partners.
buyer: Atairos Group, Inc.
Atairos is an independent private company focused on supporting growth-oriented businesses across a wide range of industries. Atairos provides a unique combination of active strategic partnership and patient long-term capital to high-potential companies and their management teams. "
target parent: Providence Equity Partners Inc.
target: Learfield Communications, Inc.
Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/23/2015 via Company Press Release

Old Hat Creative will be merged with Third Degree Advertising,

synopsis: Sports marketing firm, Old Hat Creative and financial services marketing firm, Third Degree Advertising announced plans to merge the two central Oklahoma headquartered agencies.
buyer: Third Degree Advertising
Third Degree is a marketing company that specializes in strategic business planning for credit unions and they develop custom marketing strategies for a variety of B2B and B2C brands. "
target: Old Hat Creative
Old Hat Creative, LLC is a collegiate sports marketing firms . The company was founded in 2003 and is based in Norman, Oklahoma.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2013 via BNC Analysis

Providence Equity Partners Inc., acquired Learfield Communications, Inc.

synopsis: Providence Equity Partners, a leading global private equity firm, has taken up a majority stake in Learfield Communications Inc ., which owns the athletic multimedia rights for various collegiate institutions and associations.
buyer: Providence Equity Partners Inc.
Providence Equity Partners is the leading global private equity firm specializing in equity investments in media, communications, education, and information companies around the world. "
target parent: Shamrock Capital Advisors, Inc.
target: Learfield Communications, Inc.
Learfield Communications, Inc. engages in the management of multi-media rights for college athletic programs in the United States.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2012 via BusinessWire

Brand Affinity Technologies, purchased Fan Photography Business from Printroom, Inc.

synopsis: Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, has acquired the fan photography business and intellectual property of Printroom, Inc., one of the nation’s leading online fan and professional photography services platforms for sporting and entertainment events.
buyer: Brand Affinity Technologies
Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. "
seller: Printroom, Inc.
Printroom is the market leader in providing high-value, fan photo engagement solutions to over 50 professional sports properties, sports teams, and event promoters. Printroom’s fan photography division directly engaged with and photographed over 10 million U.S. fans in 2011.
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA

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