Like SeQuel Response

closed 8/4/2022 via BusinessWire

Franklin Madison, acquired SeQuel Response

See 492 Comparable Transactions
synopsis: Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based SeQuel Response, a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.
buyer parent: Mill Point Capital
buyer: Franklin Madison
Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through their brand partners. The Company helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. "
 target: SeQuel Response
SeQuel Response is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.
price ($mm)
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closed 5/4/2022 via BusinessWire

MissionWired, acquired Chapman Cubine Allen + Hussey

See 502 Comparable Transactions
synopsis: Chapman Cubine Allen + Hussey has been acquired by MissionWired, a leading provider of tech-enabled business services that support nonprofit and political clients in digital fundraising. CCAH is an award-winning full-service direct marketing firm addressing the needs of non-profit and political clients.
buyer parent: Stone-Goff Partners
buyer: MissionWired
MissionWired is a leading provider of tech-enabled business services that support nonprofit and political clients in digital fundraising. "
 target: Chapman Cubine Allen + Hussey
Chapman Cubine Allen + Hussey (CCAH) is an award-winning full-service direct marketing firm addressing the needs of non-profit and political clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 3/16/2022 via BNC Analysis

K3 Capital Group plc, acquired JE Consulting

See 2912 Comparable Transactions
synopsis: K3 Capital Group, a British multi-disciplinary professional services firm, has acquired JE Consulting, a full service marketing agency based in the UK that specializes in helping SMEs. JE Consulting provides a complete range of marketing solutions, including social media management, SEO, web design, graphic design, direct marketing, PR, and more.
buyer: K3 Capital Group plc
K3 Capital Group is a multi-disciplinary professional services firm providing advisory services to SMEs throughout the UK and overseas. They help clients with the presentation of their businesses for sale to market, sourcing potential acquirers, and project management of transactions to completion. "
 target: JE Consulting
JE Consulting is a full service marketing agency based in the UK that specializes in helping small and medium-sized businesses. JE Consulting provides a complete range of marketing solutions, including social media management, SEO, web design, graphic design, direct marketing, PR, and more.
price ($mm)
$3.09
rev ($mm)
$2
EBITDA ($mm)
$1
EV / rev
3.0x
EV / EBITDA
11.4x
announced 6/23/2021 via PR Newswire

HH Global, will acquire Adare International

See 2738 Comparable Transactions
synopsis: HH Global, a global outsourced marketing execution provider, will acquire Adare International from Endless LLP, a private equity firm in the UK. Adare is a British marketing company that helps brands connect with their customers. They provide services for shopper marketing, event management, digital, direct marketing, print management, and more.
buyer: HH Global
Founded in 1991, HH Global is a global outsourced marketing execution provider. They develop innovative solutions that drive down the cost of their clients’ physical marketing procurement and content development, while improving quality, sustainability, and speed to market. "
 target parent: Endless LLP
target: Adare International
Adare International is a British marketing company. Adare helps brands connect with their customers, creatively and effectively, in a multi-channel world. They provide services for creative, shopper marketing, event management, digital, direct marketing, print management, and more.
price ($mm)
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closed 11/21/2019 via PR Web

Impact Connects, acquired Infinity Direct, Inc.

See 2527 Comparable Transactions
synopsis: Impact, a full-service Direct Response Marketing Agency, has acquired Infinity Direct, a direct marketing agency specializing in helping clients acquire, retain, and measurably grow valuable customer relationships. Infinity Direct creates and executes integrated direct marketing, including print, direct mail, email, display ads and landing pages.
buyer: Impact Connects
Impact is a full-service Direct Response Marketing Agency that provides total program management and campaign execution. Impact is focused on direct response marketing execution, complex segmentation, variable high-speed color print, lettershop, fulfillment, and critical document processing. "
 target: Infinity Direct, Inc.
Infinity Direct is a direct marketing agency specializing in helping clients acquire, retain, and measurably grow valuable customer relationships. Infinity Direct creates and executes integrated direct marketing, including print, direct mail, email, display ads and landing pages.
price ($mm)
rev ($mm)
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announced 5/23/2019 via BNC Analysis

Paragon Group UK Limited, will purchase Howard Hunt Businesses from Howard Hunt Group

See 2527 Comparable Transactions
synopsis: UK-based Paragon Group has acquired Celerity Information Services, ORM and Graft Services as well as the order book and customer base of direct mail operation Howard Hunt (City). The business and assets of Howard Hunt (City) were purchased from the UK multi-media service provider Howard Hunt Group.
buyer: Paragon Group UK Limited
Paragon Group is a UK-based international organisation providing Customer Communications, Identification and Graphics services. Paragon operates three divisions that provide general customer solutions, specialization in RFID solutions, and design and print services to businesses and consumers. "
 seller: Howard Hunt Group
Celerity Information Services increases value from data, technology and customer interactions. Graft Services is a a marketing concierge service that simplifies the marketing delivery process. ORM leads brands through digital change. Howard Hunt (City) operates in direct marketing.
price ($mm)
rev ($mm)
$38
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/7/2019 via BNC Analysis

Jasmine Limited, acquired D2 Marketing

See 5746 Comparable Transactions
synopsis: Aberdeen-based communications firm Jasmine has acquired D2 Marketing, a design, event planning and advertising agency. The deal comes as D2 Marketing agrees to a contract with new exhibition venue The Events Centre Aberdeen (TECA), to deliver three large-scale consumer exhibitions over the coming 12 months.
buyer parent: Jasmine Holdings Ltd
buyer: Jasmine Limited
Jasmine Limited provides a complete range of sales, support and consultancy services aiming to be the first choice for print and document management solutions across all sectors in the North East of Scotland. "
 target: D2 Marketing
Based in the United Kingdom, D2 Marketing Limited is the holding company for a group of best-of-breed direct marketing and digital businesses with expertise in a variety of marketing disciplines ranging from customer acquisition to website design and development.
price ($mm)
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closed 12/11/2018 via BusinessWire

H.I.G. Capital, acquired Vision Integrated Graphics

See 736 Comparable Transactions
synopsis: H.I.G. Capital, a leading global private equity investment firm, is pleased to announce that one of its affiliates has completed the acquisition of Vision Integrated Graphics Group LLC, a leading provider of tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers.
buyer: H.I.G. Capital
H.I.G. Capital is a leading global private equity investment firm with over $25 billion of equity capital under management. The H.I.G. family of funds includes private equity, growth equity, real estate, debt/credit, lending and biohealth. "
 target: Vision Integrated Graphics
Vision is a leading provider of tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers. The Company provides personalized, turnkey marketing solutions which generate high returns on investment.
price ($mm)
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announced 11/23/2018 via BNC Analysis

iris Worldwide, will acquire WDMP Ltd

See 2215 Comparable Transactions
synopsis: Iris Worldwide, a global advertising agency, will acquire a majority stake in WDMP, a UK-based CRM agency that specialises in accelerating growth for ambitious businesses. WDMP specialises in Dynamic Relationship Management. They provide solutions that attract new customers and engage current customers.
buyer parent: Cheil Worldwide, Inc.
buyer: iris Worldwide
Iris Worldwide is an award-winning global creative innovation network. iris has a unique range of creative and strategic disciplines including advertising, digital, retail, social, experiential, PR, sponsorship, management consultancy, branded content, direct and CRM. "
 target: WDMP Ltd
WDMP is a UK-based CRM agency that specialises in accelerating growth for ambitious businesses. WDMP specialises in Dynamic Relationship Management. They provide solutions that attract new customers and engage current customers. WDMP helps clients to drive value and growth.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 11/14/2018 via BNC Analysis

BR Printers, acquired EndPoint Direct

See 2527 Comparable Transactions
synopsis: BR Printers, a digital print and marketing solutions services company, announced the strategic acquisition of Endpoint Direct, a direct marketing, mail, data and fulfillment services company.
buyer: BR Printers
BR Printer is a leading provider of digital printing products. Their product portfolio includes self-publishing solutions, print-on-demand, short run publications, web-to-print, rebinds, and other digital printing solutions. "
 target: EndPoint Direct
EndPoint Direct provides direct marketing solutions for small to large clients in many industries. They provide marketing design, digital paint, list demographics, full service mailing and fulfillment, and internet marketing strategies that work in tandem with clients direct mail efforts.
price ($mm)
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closed 10/3/2018 via BusinessWire

Valassis, acquired One Brand Marketing

See 492 Comparable Transactions
synopsis: Valassis, a leader in activating consumers through intelligent media delivery, announced that it has acquired One Brand Marketing. One Brand Marketing offers efficient postcard marketing solutions that enable merchants to target neighborhoods, create designs, print and mail a postcard campaign in real time.
buyer parent: MacAndrews & Forbes Holdings Inc.
buyer: Valassis (VCI:$2,081.67)
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. "
 target: One Brand Marketing
One Brand Marketing offers efficient postcard marketing solutions that enable merchants to target neighborhoods, create designs, print and mail a postcard campaign in real time. In addition, their Advanced Marketing Platform helps franchise organizations optimize local marketing programs.
price ($mm)
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closed 8/8/2018 via Company Press Release

Lutech S.p.A., acquired ICTeam S.p.A.

See 5650 Comparable Transactions
synopsis: Lutech Group, a leading mid-sized IT system integration and solutions provider, has announced the acquisition of 100% of the share capital of ICTeam Spa, a system integrator and service provider in the Information and Communications Technology field.
buyer parent: One Equity Partners
buyer: Lutech S.p.A.
Lutech is a leading mid-sized IT system integration and solutions provider to medium and large Italian private and public-sector clients, with an offering across vertical markets and business models: system integration, proprietary vertical market solutions and next generation IT infrastructure. "
 target: ICTeam S.p.A.
ICTeam operates as a system integrator and service provider in the Information and Communications Technology field. The company operates with three divisions: the Design Division, the Services Division and the Loyalty and Direct Marketing Division.
price ($mm)
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closed 4/25/2018 via GlobeNewswire

Mspark, Inc., acquired National Mail-It

See 492 Comparable Transactions
synopsis: Mspark, a leading national shared mail company, has acquired National Mail-It, an independently owned shared mail company located in Shreveport, Louisiana. The acquisition brings an additional 2.6 million households to Mspark’s over 24 million US household mailing area.
buyer parent: Court Square Capital Partners
buyer: Mspark, Inc.
Mspark, a privately held, national print and digital media distribution company, has partnered with clients to deliver reliable advertising solutions since 1988. Their business success stems from a simple premise providing measurable results and a solid return on the customer's marketing investment."
 target: National Mail-It
National Mail-It is a privately owned, full service direct marketing company out of Shreveport, Louisiana. To date, their shared mail package services millions of homes and their advanced network gives access to over 100 million homes across the United States.
price ($mm)
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closed 3/7/2018 via BNC Analysis

Kreps DeMaria, acquired BTW Agency LLC

See 2577 Comparable Transactions
synopsis: Kreps DeMaria Public Relations & Marketing has acquired Miami-based digital strategy consultancy BTW Agency. BTW was founded in 2015 and specializes in marketing, social media consulting, native advertising and creative services.
buyer: Kreps DeMaria
Based in Miami, Florida with an office in New York, Kreps DeMaria Public Relations & Marketing is a mid-sized, full-service integrated marketing communications firm. They provide corporate communication, publicity, social media strategy, crisis management and special events management services. "
 target: BTW Agency LLC
The BTW Agency is a group of Data-Driven Marketers & Social Media specialists who listen, learn and apply. Their mission is to help businesses find new leads through social media, digital and direct marketing, below the line advertising and media buying.
price ($mm)
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closed 2/15/2018 via PR Newswire

Direct Marketing Solutions, acquired Direct Marketing Solutions

See 736 Comparable Transactions
synopsis: The management team of Direct Marketing Solutions (DMS) have completed a management buyout of the company. Headquartered in Portland, Oregon, DMS develops and executes end-to-end, omni-channel direct marketing services including strategy, creative design, direct mail production/fulfillment, and digital marketing to various end markets.
buyer: Direct Marketing Solutions
Headquartered in Portland, Oregon, Direct Marketing Solutions (DMS) develops and executes end-to-end, omni-channel direct marketing services including strategy, creative design, direct mail production/fulfillment, and digital marketing to various end markets. "
 target: Direct Marketing Solutions
Headquartered in Portland, Oregon, Direct Marketing Solutions (DMS) develops and executes end-to-end, omni-channel direct marketing services including strategy, creative design, direct mail production/fulfillment, and digital marketing to various end markets.
price ($mm)
rev ($mm)
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closed 1/29/2018 via Company Press Release

Hakuhodo, Inc., acquired Square Communications

See 2954 Comparable Transactions
synopsis: Hakuhodo Inc., an integrated advertising and communication agency in Japan, has acquired a majority stake in Square Communications, a leading integrated marketing communications (IMC) agency group in Vietnam and Myanmar. Square Communications' services include event implementation and production, engagement marketing, PR/communications, and more.
buyer parent: Hakuhodo DY Holdings, Inc.
buyer: Hakuhodo, Inc.
Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. Hakuhodo has offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas. "
 target: Square Communications
Square Communications is a leading integrated marketing communications (IMC) agency group in Vietnam and Myanmar. Their services include event implementation and production, exhibitions, interior design, engagement marketing, direct marketing, PR/communications, and digital communications.
price ($mm)
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closed 12/11/2017 via BNC Analysis

OSG Billing Services, acquired Diamond Communication Solutions

See 735 Comparable Transactions
synopsis: OSG Billing Services (OSG), a leading provider of outsourced billing and statement services and customer communication management, announced that it has completed the acquisition of Diamond Communication Solutions, a full-service provider of data-driven customer communications, headquartered in Carol Stream, Ill.
buyer parent: Aquiline Capital Partners
buyer: OSG Billing Services
OSG is a leading innovator in multichannel communication solutions. For 25 years, they’ve used the most cutting-edge technology to help their clients communicate with their customers – efficiently and securely. "
 target: Diamond Communication Solutions
Diamond Communication Solutions is a full-service provider of data-driven customer communications, headquartered in Carol Stream, Ill. Diamond is a national leader in developing and delivering critical communications in both print and electronic formats.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 12/8/2017 via Company Press Release

Qualfon Corporation, acquired DialogDirect, Inc

See 492 Comparable Transactions
synopsis: Qualfon, a leading business process outsourcing (BPO) and contact center service provider, announced that it has acquired DialogDirect, a BPO company that provides lead generation, sales, and customer support services to more than 100 clients in the automotive, retail, financial services, healthcare, and consumer packaged goods industries.
buyer: Qualfon Corporation
Qualfon is a mission-driven BPO company and a global provider of contact center services and back-office processing. Qualfon helps companies reduce costs and deliver superior customer experiences. "
 target parent: Glencoe Capital LLC
target: DialogDirect, Inc
DialogDirect is a marketing and customer engagement solution provider focused on helping brands connect and engage with their customers to create remarkable experiences. The company offers a full range of end-to-end marketing services including Analytics, Campaign Management and Direct Marketing.
price ($mm)
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closed 11/1/2017 via PR Newswire

FuseMind, acquired FXdirect, Inc.

See 492 Comparable Transactions
synopsis: FuseMind, a mobile and web-based application company recognized for always providing leading edge technology solutions has acquired direct marketing company, FXdirect.
buyer: FuseMind
FuseMind has established itself as a leading direct mail print company. They are a mobile and web-based application company with a portfolio of solutions that help insurance and real estate agents and marketing professionals accelerate business and increase bottom lines. "
 target: FXdirect, Inc.
FXdirect is a unique direct marketing company defined by years of experience and attention to detail that is rare in the direct marketing industry today.
price ($mm)
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closed 9/15/2017 via BusinessWire

Next 15, acquired Elvis Communications Limited

See 3250 Comparable Transactions
synopsis: Next 15, the digital communications group, has acquired Elvis Communications Limited, an award-winning integrated creative agency. Elvis's mission is to transform audiences into passionate, knicker-throwing fans. Elvis offers a variety of marketing services, including press ads, direct mail packs, TV commercials, events, social media, and more.
buyer: Next 15 (AIM:NFC:$470.06)
Next 15 is a communications business which employs over 1,610 people across 39 offices in 14 countries. The Group incorporates 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications. "
 target: Elvis Communications Limited
Elvis is an award-winning integrated creative agency. They work through every single step in the customer experience - whether it's for a press ad or direct mail pack, a television commercial or an in store activation, a social media post or a real world event. Elvis turns audiences into fans.
price ($mm)
$7.27
rev ($mm)
$6
EBITDA ($mm)
$1
EV / rev
1.2x
EV / EBITDA
7.3x
Pages:  
closed 8/4/2022 via BusinessWire

Franklin Madison, acquired SeQuel Response

See 492 Comparable Transactions
synopsis: Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based SeQuel Response, a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.
buyer parent: Mill Point Capital
buyer: Franklin Madison
Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through their brand partners. The Company helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. "
 target: SeQuel Response
SeQuel Response is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/4/2022 via BusinessWire

Franklin Madison, acquired SeQuel Response

See 492 Comparable Transactions
synopsis: Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based SeQuel Response, a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.
buyer parent: Mill Point Capital
buyer: Franklin Madison
Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through their brand partners. The Company helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. "
 target: SeQuel Response
SeQuel Response is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2018 via PR Newswire

Mill Point Capital, acquired Affinion Insurance Solutions

See 10 Comparable Transactions
synopsis: Mill Point Capital, a middle-market private equity firm focused on control-oriented investments, has acquired Affinion Insurance Solutions (AIS) from Affinion Group, one of the world's leading loyalty and customer engagement solutions companies. AIS is a leading provider of marketing and insurance administration expertise to financial institutions.
buyer parent: Millstein & Co., L.P.
buyer: Mill Point Capital
Mill Point Capital is a middle-market private equity firm focused on control-oriented investments in strong and established businesses looking to grow, as well as businesses undergoing transition. Their focus areas include business services and industrial investments in North America. "
 target parent: Apollo Global Management
target: Affinion Insurance Solutions
Affinion Insurance Solutions (AIS) is a leading business services platform with deep expertise in the distribution, marketing and administration of a broad range of simplified, guaranteed-issue insurance products. The Company serves over 3,200 financial institutions and affinity associations.
price ($mm)
$550
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2018 via PR Newswire

Mill Point Capital, acquired Affinion Insurance Solutions

See 10 Comparable Transactions
synopsis: Mill Point Capital, a middle-market private equity firm focused on control-oriented investments, has acquired Affinion Insurance Solutions (AIS) from Affinion Group, one of the world's leading loyalty and customer engagement solutions companies. AIS is a leading provider of marketing and insurance administration expertise to financial institutions.
buyer parent: Millstein & Co., L.P.
buyer: Mill Point Capital
Mill Point Capital is a middle-market private equity firm focused on control-oriented investments in strong and established businesses looking to grow, as well as businesses undergoing transition. Their focus areas include business services and industrial investments in North America. "
 target parent: Apollo Global Management
target: Affinion Insurance Solutions
Affinion Insurance Solutions (AIS) is a leading business services platform with deep expertise in the distribution, marketing and administration of a broad range of simplified, guaranteed-issue insurance products. The Company serves over 3,200 financial institutions and affinity associations.
price ($mm)
$550
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/26/2012 via PR Newswire

Retail Benefits, acquired My HSA Rewards

See 2 Comparable Transactions
synopsis: Retail Benefits announced the acquisition of My HSA Rewards, an innovative program that allows employees to use cash back from shopping to reduce healthcare costs. My HSA Rewards pioneered the ability for individuals to easily fund their Health Savings Accounts simply by depositing cash back rewards they earned while shopping online.
buyer: Retail Benefits
Retail Benefits uses proprietary technology to merge the affiliate online marketing space with the employee benefit world, non-profit fund raising and loyalty sectors, creating a flexible platform that can be used to offer an infinite number of employee or customer incentives. "
 target: My HSA Rewards
My HSA Rewards is a smart cash rewards program that helps save money for current and future healthcare costs. How it works is simple: users earn cash in return for your every day spending, which is then deposited into their Healthcare Savings Account.
price ($mm)
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announced 6/29/2022 via PR Newswire

Integrity Marketing Group, will acquire Annuity Agents Alliance

See 32 Comparable Transactions
synopsis: Integrity Marketing Group, LLC, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced it has entered into an agreement to acquire Annuity Agents Alliance, an insurance marketing organization based in Denver, Colorado.
buyer: Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. "
 target: Annuity Agents Alliance
Annuity Agents Alliance is an insurance marketing organization based in Denver, Colorado. The firm specializes in marketing, sales process and case design to help agents build thriving, sustainable businesses that serve the increasingly complex financial needs of American families.
price ($mm)
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announced 2/14/2020 via BusinessWire

Arch Capital Group Ltd., will acquire Precision Marketing Asia Pacific

See 869 Comparable Transactions
synopsis: Arch Reinsurance, a wholly owned subsidiary of Arch Capital Group Ltd., has entered into an agreement in principle to obtain a majority stake in Precision Marketing Asia Pacific, an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
buyer: Arch Capital Group Ltd. (ACGL:$6,928.20)
Arch Capital Group Ltd., a Bermuda-based company, provides insurance, reinsurance and mortgage insurance on a worldwide basis through its wholly owned subsidiaries. Arch Worldwide Reinsurance Group, a part of Arch Capital Group Ltd., provides reinsurance to its clients around the globe. "
 target: Precision Marketing Asia Pacific
Precision Marketing Asia Pacific (PMAP) is an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
price ($mm)
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closed 3/3/2021 via PR Newswire

AmeriLife Group, LLC, acquired DFS Marketing Inc.

See 23 Comparable Transactions
synopsis: AmeriLife Group, LLC, a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, has acquired DFS Marketing, an FMO distributing annuity and life insurance through independent agents.
buyer: AmeriLife Group, LLC
AmeriLife, based in Clearwater, Florida, is a national leader in developing, marketing and distributing annuity, life and health insurance solutions to protect the health and retirement needs of consumers. "
 target: DFS Marketing Inc.
DFS Marketing is an Insurance Marketing Organization (IMO) dedicated to meeting the needs of Insurance Professionals who focus their practice on the sale of Life Insurance and Annuities, including Fixed Indexed Annuities and Indexed Universal Life.
price ($mm)
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closed 4/15/2020 via PR Newswire

Integrity Marketing Group, acquired The Brokerage Resource

See 264 Comparable Transactions
synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, announced it has acquired The Brokerage Resource, an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
 target: The Brokerage Resource
The Brokerage Resource is an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
price ($mm)
rev ($mm)
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closed 8/23/2017 via Company Press Release

Barkley, acquired Meers Advertising

See 287 Comparable Transactions
synopsis: Barkley announced that it is starting a dedicated group focused specifically on the health and finance sectors. As part of the initiative, Meers Advertising will join Barkley. Meers Advertising specializes in brands that protect the financial security of everyday people, in sectors such as health insurance and financial services.
buyer: Barkley
Barkley offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. "
 target: Meers Advertising
Meers Advertising specializes in brands that protect the financial security of everyday people. Brands in categories like insurance and financial services, to put a fine point on it. Meers knows how to connect these brands to their customers, even the elusive ones.
price ($mm)
rev ($mm)
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closed 1/10/2017 via PR Newswire

Dressander|BHC, acquired Vick & Associates

See 25 Comparable Transactions
synopsis: A leading independent financial marketing organization, Dressander|BHC (DBHC) has acquired another prominent FMO, Vick & Associates, as part of its growth plans. DBHC supports agents and financial advisors in providing solutions and products to help clients meet and protect their retirement-planning needs.
buyer parent: Futurity First Financial Corporation
buyer: Dressander|BHC
Dressander|BHC represents many annuity & life insurance companies and has access to the most of the industry's distribution products. It provides lead-generation systems, marketing strategies & tools, and turnkey seminar solutions to help independent producers see people and close business. "
 target: Vick & Associates
Vick & Associates, Inc. is a National Marketing Organization for life and annuities, representing some of the most competitive and financially stable insurance companies in the industry. They provide marketing and sales support for successful financial advisors across the country.
price ($mm)
rev ($mm)
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announced 5/18/2022 via PR Newswire

Integrity Marketing Group, will acquire Ritter Insurance Marketing

See 9 Comparable Transactions
synopsis: Integrity Marketing Group, LLC, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, will acquire Ritter Insurance Marketing, a leading independent marketing organization specializing in Medicare Supplement and Medicare Advantage plans.
buyer: Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. "
 target: Ritter Insurance Marketing
Ritter Insurance Marketing is an independent marketing organization supporting independent insurance agents in the senior health and life insurance market. Its proprietary software development and agent service departments develop and market leading business solutions for insurance agents.
price ($mm)
rev ($mm)
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closed 4/13/2022 via Company Press Release

Integrity Marketing Group, acquired Applied General Agency

See 9 Comparable Transactions
synopsis: Integrity Marketing Group, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced it has acquired Applied General Agency (AGA), an acclaimed independent marketing organization (IMO) based in Anaheim, California.
buyer: Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. "
 target: Applied General Agency
Applied General Agency is an acclaimed independent marketing organization based in Anaheim, California. Founded in 1993, they have become one of the largest Medicare-focused independent marketing organizations in the nation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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SeQuel Response

Chapman Cubine Allen + Hussey

JE Consulting

Adare International

Infinity Direct, Inc.

Howard Hunt Group

D2 Marketing

Vision Integrated Graphics

WDMP Ltd

EndPoint Direct

One Brand Marketing

ICTeam S.p.A.

National Mail-It

BTW Agency LLC

Direct Marketing Solutions

Square Communications

Diamond Communication Solutions

DialogDirect, Inc

FXdirect, Inc.

Elvis Communications Limited

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SeQuel Response

Affinion Insurance Solutions

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Affinion Insurance Solutions

My HSA Rewards

Annuity Agents Alliance

Precision Marketing Asia Pacific

DFS Marketing Inc.

The Brokerage Resource

Meers Advertising

Vick & Associates

Ritter Insurance Marketing

Applied General Agency

Geography
Matching Companies
Ticker: TSE:2178
 
 
 
 
 
 
 
 
Tri-Stage Inc.
Tri-Stage Inc.
Tri-Stage Inc. is principally engaged in the direct marketing support business. Its Direct Marketing Support segment is engaged in the provision of media advertisement spaces. The Direct Mail Agency Sending segment is engaged in the sending of direct mails and products.
year
2019
rev ($mm)
$499.99
EBITDA ($mm)
$6.17
EBIT ($mm)
$3.60
Net Income ($mm)
Employees
345
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Ticker: NYSE:HHS
 
 
 
 
 
 
 
 
Harte-Hanks, Inc.
Harte-Hanks, Inc.
Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions. Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
year
2017
rev ($mm)
$394.15
EBITDA ($mm)
$6.14
EBIT ($mm)
($4.97)
Net Income ($mm)
Employees
5620
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Ticker: LSE:JWNG
 
 
 
 
 
 
 
 
Jaywing PLC
Jaywing PLC
Jaywing plc is a leading UK based agency employing approximately 600 people across five sites in the UK and with a small operation in Sydney, Australia. Their data scientists help blue chip clients to make sense of the ever more complex multi-channel, multi-device world in which they operate.
year
2017
rev ($mm)
$65.40
EBITDA ($mm)
$2.76
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
650
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Ticker: RMKR
 
 
 
 
 
 
 
 
Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
year
2009
rev ($mm)
$47.79
EBITDA ($mm)
($2.43)
EBIT ($mm)
($8.03)
Net Income ($mm)
Employees
950
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Ticker: AIM:TNG
 
 
 
 
 
 
 
 
Tangent Communications plc
Tangent is a leading integrator of technology, data and marketing strategy. Their companies combine world-class technical and creative skills with marketing expertise to deliver highly personalised and bespoke digital communications for leading brands.
year
2015
rev ($mm)
$37.69
EBITDA ($mm)
$1.59
EBIT ($mm)
$0.79
Net Income ($mm)
$0.11
Employees
290
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Ticker: ORHI
 
 
 
 
 
 
 
 
OmniReliant Holdings, Inc.
Omnireliant builds global brands through domestic and international direct marketing channels and licensing agreements. We specialize in celebrity and lifestyle brands including beauty, fitness, spa, fragrance and home.
year
2009
rev ($mm)
$9.79
EBITDA ($mm)
($3.22)
EBIT ($mm)
($3.83)
Net Income ($mm)
Employees
9
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Ticker: ADXM
 
 
 
 
 
 
 
 
AdEx Media, Inc.
AdEx Media, Inc.
AdEx Media operates one of the leading online direct marketing companies, with an emphasis on successfully purchasing multi-channel sources of online media distribution.
year
2008
rev ($mm)
$8.23
EBITDA ($mm)
($1.97)
EBIT ($mm)
($2.12)
Net Income ($mm)
Employees
42
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Ticker: SZSE:300071
 
 
 
 
 
 
 
 
Spearhead Integrated Marketing Communication Group
Spearhead Integrated Marketing Communication Group
Spearhead Group, a Chinese A-shares listed public company, is one of the biggest digital IMC groups in China. With a clear strategy of "Big Data, Big Content", Spearhead keeps on expanding its specialty and strengthening its competency through 5 main business units.
year
2016
rev ($mm)
$477.03
EBITDA ($mm)
$32.48
EBIT ($mm)
$31.51
Net Income ($mm)
$18.83
Employees
1247
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Ticker: GB:SIV
 
 
 
 
 
 
 
 
Kin + Carta
Kin + Carta
Based in London, Kin + Carta is a consulting firm that creates products, platforms, and experiences that make the world work. By seamlessly integrating strategic consulting, software engineering, and data expertise, Kin + Carta helps global enterprise clients succeed.
year
2020
rev ($mm)
$186.01
EBITDA ($mm)
$25.83
EBIT ($mm)
$3.47
Net Income ($mm)
Employees
1193
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Ticker: OMC
 
 
 
 
 
 
 
 
Omnicom Group Inc.
Omnicom Group Inc.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, public relations and other specialty communications services.
year
2021
rev ($mm)
$13,962.10
EBITDA ($mm)
$2,171.80
EBIT ($mm)
$1,956.50
Net Income ($mm)
$1,347.40
Employees
64100
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Ticker: SWX:DKSH
 
 
 
 
 
 
 
 
DKSH Holding Ltd.
DKSH Holding Ltd.
DKSH is the leading Market Expansion Services Group with a focus on Asia. They help companies who are looking for a reliable outsourcing partner to grow their business in new or existing markets. They offer services that includes organizing and running the entire value chain for any product.
year
2019
rev ($mm)
$11,600.35
EBITDA ($mm)
$282.63
EBIT ($mm)
$240.86
Net Income ($mm)
$232.55
Employees
32996
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Ticker: NYSE: IPG
 
 
 
 
 
 
 
 
Interpublic Group of Companies, Inc.
Interpublic Group of Companies, Inc.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Their companies specialize in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing.
year
2020
rev ($mm)
$8,319.90
EBITDA ($mm)
$1,276.60
EBIT ($mm)
$996.30
Net Income ($mm)
$453.60
Employees
54300
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Ticker: TSE:2433
 
 
 
 
 
 
 
 
Hakuhodo DY Holdings, Inc.
Hakuhodo DY Holdings, Inc.
Hakuhodo DY Group companies are committed to providing optimized solutions for advertisers, media companies and content holders in Japan and internationally. The company provides planning, production, marketing, public relations, and other services related to advertising in various media.
year
2022
rev ($mm)
$6,667.26
EBITDA ($mm)
$677.71
EBIT ($mm)
$533.66
Net Income ($mm)
$411.02
Employees
25522
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Ticker: SZSE:300058
 
 
 
 
 
 
 
 
BlueFocus Communication Group
BlueFocus Communication Group
BlueFocus is one of the most recognized communications services groups originating in China. They provide a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions.
year
2019
rev ($mm)
$3,361.21
EBITDA ($mm)
$120.72
EBIT ($mm)
$102.91
Net Income ($mm)
$75.66
Employees
5445
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Ticker: KOSE:A030000
 
 
 
 
 
 
 
 
Cheil Worldwide, Inc.
Cheil Worldwide, Inc.
Cheil Worldwide Inc. is a marketing solutions company that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
year
2020
rev ($mm)
$2,750.37
EBITDA ($mm)
$196.43
EBIT ($mm)
$170.64
Net Income ($mm)
$116.35
Employees
1274
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