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closed 8/24/2022 via PR Newswire

CafeMedia, acquired Slickstream

synopsis: CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, announced it has acquired Slickstream, the industry's best-in-class engagement product for independent publishers, from Hivepoint. Slickstream is the industry's best-in-class engagement product for independent publishers.
buyer: CafeMedia
CafeMedia empowers the world's best creators and independent publishers to grow thriving businesses for the long term. Under their CafeMedia and AdThrive brands, they manage digital advertising sales, technology, and a growing number of services for over 3,800 creators and independent publishers. "
target parent: HivePoint
target: Slickstream
Slickstream is the industry's best-in-class engagement product for independent publishers. Slickstream's sophisticated audience engagement suite enables publishers to maximize visitor engagement, connect more deeply with their audiences, and encourage them to discover even more.
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closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
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closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
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closed 2/7/2017 via Market Wire

Inuvo, Inc., acquired Netseer

synopsis: Inuvo, Inc., an advertising technology and digital publishing company, announced that it had purchased substantially all the assets of Silicon Valley based NetSeer, Inc., a provider of visual monetization solutions for advertisers and publishers.
buyer: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo®, Inc. is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. "
target: Netseer
NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. ConceptGraph offers an accurate, nuanced picture of an audience's mindset resulting in a more precise and predictive targeting solution.
price ($mm)[EV]
$5.51 [$34.77]
rev ($mm)
$21
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
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closed 6/1/2009 via PR Newswire

Convera Inc., acquired Firstlight ERA

synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.
buyer: Convera Inc. (CNVR:$0.00)
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. "
target: Firstlight ERA
Editorial Related Advertising is the most targeted and cost-effective online marketing tool available - Firstlight E|R|A helps publishers and their advertisers build online presence and generate online revenue.
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closed 6/8/2006 via Company Press Release

The Riverside Company, acquired Digital Technology International

synopsis: In a transaction announced this week, The Riverside Company, the largest private equity firm investing in premier small to midsize companies, has acquired Digital Technology International (DTI), a respected innovator in the newspaper publishing software industry. Several members of DTI’s management team also joined in this investment.
buyer: The Riverside Company
The Riverside Company is the largest global private equity firm focused on the smaller end of the middle market and is one of the industry's most experienced leveraged buyout investors. Riverside specializes in investing in companies with enterprise values of less than $150 million. "
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
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closed 7/8/2021 via BusinessWire

Hopin, acquired Attendify

synopsis: UK-based Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, has acquired Attendify, an integrated event marketing platform. The acquisition of Attendify will enhance Hopin's ability to help organizers better market their events and grow their audiences.
buyer: Hopin
Based in the UK, Hopin enables brands and communities to create all-in-one live video experiences for their audiences. Through its platforms, attendees can learn, interact, and connect with people from anywhere in the world. "
target: Attendify
Attendify is a trailblazer in SaaS-based event technology, dedicated to innovating solutions that bridge the gap between event marketing and digital marketing. Its continually growing product suite puts event data to work, boosting return on investment and enhancing the entire attendee experience.
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closed 11/3/2022 via BusinessWire

Media iQ Digital, acquired AirGrid

synopsis: MiQ, the global programmatic media partner, has announced the acquisition of UK-based AirGrid, the privacy-first audience platform. AirGrid is the only platform which enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation.
buyer: Media iQ Digital
MiQ is a programmatic media partner for marketers and agencies. They connect data from multiple sources to do interesting, exciting, business-problem-solving things for their clients. "
target: AirGrid
AirGrid is the only platform which enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation. Instead of using cookie-based data, AirGrid uses machine learning to segment publisher audiences without the use of any identifiers.
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closed 11/10/2021 via BNC Analysis

Datrix S.p.A., acquired Adapex LLC

synopsis: The Datrix Group has acquired Adapex, the leading technology company providing digital advertising operations to publishers. Datrix, the leading global provider of AI solutions, said that joining forces with Adapex will enable the companies to help publishers better monetize audience data.
buyer: Datrix S.p.A. (BIT:DATA:$13.46)
Datrix is a group of tech companies specialized in software solutions and services based on Artificial Intelligence of Data Empowerment, Data Platform, Data Monetization and Quantitive Investing. Datrix helps companies transform data into monetizable insights. "
target: Adapex LLC
Adapex is a leading technology company providing digital advertising operations to publishers. Adapex’s solutions and services include complete management of the advertising stack, monetization strategy, revenue optimization, quality control, and regulatory compliance.
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closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
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announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
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closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
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announced 4/30/2021 via PR Newswire

Internet Brands, Inc., will acquire PulsePoint, Inc.

synopsis: Internet Brands will acquire PulsePoint Inc., a leading technology company using real-time data to unlock and activate health insights. Internet Brands' acquisition of PulsePoint accelerates its expansion into the healthcare marketing technology space, adding enhanced programmatic and data capabilities across its portfolio of companies.
buyer parent: Kohlberg Kravis Roberts & Co.
buyer: Internet Brands, Inc. (:$107.45)
Internet Brands is a fully integrated online media and software services organization focused on four vertical categories: Health, Automotive, Legal, and Home/Travel. Internet Brands' proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. "
target: PulsePoint, Inc.
PulsePoint is a leading technology company using real-time data to unlock and activate health insights. Through machine learning and programmatic automation, the company interprets the hard-to-read signals of the health journey to understand the connection points between relevance and engagement.
price ($mm)
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announced 7/24/2019 via PR Newswire

Frankly Media, will acquire Vemba Corporation

synopsis: Frankly Inc. has entered into an agreement to acquire Vemba, a leading video asset management, syndication and monetization platform in a move that strengthens the Company's position as the most advanced Over-The-Top (OTT) Video Management and Cloud Playout system for broadcasters.
buyer: Frankly Media (TSXV:TLK:$19.79)
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta. "
target: Vemba Corporation
Vemba is a next generation video distribution and content discovery platform for premium publishers. They are a uniquely publisher-focused platform that enables content publishers to directly control all components of video distribution, ingestion and monetization.
price ($mm)
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closed 4/22/2019 via BusinessWire

Upland Software, acquired PostUp

synopsis: Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired PostUp, a leading provider of email and audience development solutions for publishing and media brands.
buyer: Upland Software (UPLD:$302.02)
Upland Software is a leading provider of cloud-based Enterprise Work Management software. Their applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and engage with their customers, prospects and community. "
target: PostUp
PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. With a proven services team, award-winning platform, and hand-picked partners, PostUp delivers personalized communications that drive engagement and increase revenues.
price ($mm)
$35
rev ($mm)
$11
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
closed 5/9/2018 via GlobeNewswire

Clearstream.TV merged with Brealtime,

synopsis: bRealTime, a media and technology company focused on solving programmatic business challenges for both publishers and advertisers, and Clearstream, a media buying platform focused on streaming video, have merged to form EMX, a new programmatic marketplace.
buyer: Brealtime
bRealTime is a media and technology company focused on solving programmatic business challenges for both publishers and advertisers. bRealTime provides preferred access to an automated global exchange for both demand and supply side partners. "
target: Clearstream.TV
Founded in 2011, Clearstream is a media buying platform focused on streaming video. Their one-of-a-kind proprietary technology delivers TV like transparency for the world of digital media, offering innovative solutions to brands, marketers, agencies and publishers.
price ($mm)
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closed 1/17/2018 via PR Newswire

Tune, Inc., acquired Optimob

synopsis: HasOffers, the world's largest performance marketing platform, is acquiring the intellectual property assets of Tel Aviv based Optimob, makers of automation and optimization technology for ad networks and publisher management.
buyer: Tune, Inc.
TUNE delivers the most complete set of products for marketers to drive superior results in mobile and beyond. TUNE also builds technologies (like HasOffers) that power marketers’ agencies, ad networks, & other partners. HasOffers technology measure, analyze, & optimize performance marketing results."
target: Optimob
Optimob provides automation and optimization technology for ad networks and publisher management. Optimob provides performance marketers with the ability to optimize ad network traffic, automate click optimization, detect and block unwanted traffic and notify publishers about optimizations.
price ($mm)
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closed 3/3/2016 via BNC Analysis

Omeda, acquired Hallmark Data Systems, LLC.

synopsis: Database and fulfillment services provider Omeda Communications has acquired Hallmark Data Systems from EBSCO Industries. Hallmark Data Systems is the leading marketing services and data management provider for media owners and publishers in the country. Hallmark offers integrated audience marketing solutions across print, email, and web platforms.
buyer: Omeda
Omeda provides a full range of integrated database marketing services, combining information from multiple data streams into one cohesive, interactive database. "
target parent: EBSCO Industries, Inc.
target: Hallmark Data Systems, LLC.
Hallmark Data Systems is the leading marketing services and data management provider for media owners and publishers in the country. Hallmark offers integrated audience marketing solutions across print, email, and web platforms.
price ($mm)
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closed 8/24/2022 via PR Newswire

CafeMedia, acquired Slickstream

synopsis: CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, announced it has acquired Slickstream, the industry's best-in-class engagement product for independent publishers, from Hivepoint. Slickstream is the industry's best-in-class engagement product for independent publishers.
buyer: CafeMedia
CafeMedia empowers the world's best creators and independent publishers to grow thriving businesses for the long term. Under their CafeMedia and AdThrive brands, they manage digital advertising sales, technology, and a growing number of services for over 3,800 creators and independent publishers. "
target parent: HivePoint
target: Slickstream
Slickstream is the industry's best-in-class engagement product for independent publishers. Slickstream's sophisticated audience engagement suite enables publishers to maximize visitor engagement, connect more deeply with their audiences, and encourage them to discover even more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2022 via PR Newswire

CafeMedia, acquired Slickstream

synopsis: CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, announced it has acquired Slickstream, the industry's best-in-class engagement product for independent publishers, from Hivepoint. Slickstream is the industry's best-in-class engagement product for independent publishers.
buyer: CafeMedia
CafeMedia empowers the world's best creators and independent publishers to grow thriving businesses for the long term. Under their CafeMedia and AdThrive brands, they manage digital advertising sales, technology, and a growing number of services for over 3,800 creators and independent publishers. "
target parent: HivePoint
target: Slickstream
Slickstream is the industry's best-in-class engagement product for independent publishers. Slickstream's sophisticated audience engagement suite enables publishers to maximize visitor engagement, connect more deeply with their audiences, and encourage them to discover even more.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 6/21/2018 via Company Press Release

RockYou, acquired CafeMom

synopsis: RockYou Media, an entertainment and media company amplifying the voices of multicultural millennials, has acquired the editorial brands CafeMom, Revelist, MamásLatinas and BabyNameWizard from CafeMedia. These brands deliver content on parenting and pregnancy, beauty and style, entertainment, relationships, personal stories, and the latest news.
buyer: RockYou
RockYou Media is an interactive media and entertainment company, built around a proprietary platform, RYME, amplifying the authentic voice of multicultural millennials. RockYou provides brands and publishers with hyper-engaging content, with a video portfolio that reaches 75 million monthly viewers."
target parent: CafeMedia
target: CafeMom
CafeMom, a platform that connects moms and moms-to-be; Revelist, a mobile media publication that delivers fashion and beauty content to millennials; MamásLatinas, a digital destination for Latinas; and BabyNameWizard, a site to look for baby names, each unite women with content and conversations.
price ($mm)
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closed 9/29/2016 via PR Newswire

CafeMedia, acquired AdThrive

synopsis: CafeMedia announced the acquisition of AdThrive, a leading lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY. AdThrive, cofounded by Andy and Kelly Marzka in 2013, is a complete ad optimization and management service used by more than 1,200 bloggers to manage and optimize their digital advertising.
buyer: CafeMedia
CafeMedia is a rapidly growing digital media company that delivers content that reflects the experience of every woman. CafeMedia develops custom content marketing, native advertising, and word-of-mouth influencer programs that help brands add value to users' lives and activate word of mouth. "
target: AdThrive
AdThrive helps leading online publishers make the most money possible by optimizing the ads on their site. Founded in 2013, AdThrive provides the latest technology and high-quality, hands-on customer service to help its clients live their passions.
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announced 5/20/2020 via Market Watch

Bright Mountain Media, Inc., will acquire Wild Sky Media

synopsis: Bright Mountain Media has entered into a non-binding LOI to acquire all of the equity in CL Media Holdings LLC ("Wild Sky"). Wild Sky offers global reach through hyper-engaging content and multicultural audiences. WildSky's robust portfolio of parenting websites include Mom.com, CafeMom, LittleThings, Revelist, Babynamewizard.com, and MamasLatinas.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Bright Mountain Media’s assets include an ad network, an ad exchange platform and 25 websites that provide content and services. "
target: Wild Sky Media
Wild Sky, headquartered in NYC with offices in Bangkok, offers global reach through hyper-engaging content and multicultural audiences. WildSky's robust portfolio of parenting websites include Mom.com, CafeMom, LittleThings, Revelist, Babynamewizard.com, and MamasLatinas.
price ($mm)
$19
rev ($mm)
EBITDA ($mm)
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announced 10/7/2019 via Company Press Release

Group Nine Media Inc., will acquire PopSugar, Inc.

synopsis: Group Nine Media announced that it has reached a definitive agreement to acquire POPSUGAR Inc., the leading digital lifestyle brand for women. The combination solidifies Group Nine’s position among the preeminent next-generation diversified digital media companies.
buyer: Group Nine Media Inc.
Group Nine’s mission is to tell great stories that spark action and make a real difference. As the #1 video publisher on mobile in the U.S., Group Nine's brands are built for the platforms where young people spend the majority of their time. "
target: PopSugar, Inc.
PopSugar, a San Francisco company, is a woman-focused publisher and lifestyle brand. PopSugar claims it reaches “one in two millennial women in the United States” through its brands, which range from a digital marketplace for workout videos, to a subscription box with makeup products.
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closed 4/25/2019 via BNC Analysis

Hiip, acquired BP Network

synopsis: Hiip, the leading influencer platform in Southeast Asia, has acquired BP Network, Indonesia’s largest female influencer network. BP Network consists of 2000+ registered Indonesian bloggers. Their network provides compelling online content that conveys their client's messages, improving brand engagement with their customers.
buyer: Hiip
Hiip is the leading influencer platform in Southeast Asia. Hiip helps brands and advertisers directly connect and work with social influencers at scale. Brands can connect with targeted influencers categorized into 26 segments with fanbases ranging from 5,000 to 2,000,000 followers. "
target: BP Network
BP Network is Indonesia’s largest female influencer network. BP Network consists of 2000+ registered Indonesian bloggers. Their network provides compelling online content that conveys their client's messages, improving brand engagement with their customers.
price ($mm)
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closed 3/7/2018 via PR Newswire

Penske Media Corporation, acquired SheKnows Media

synopsis: Penske Media Corporation, owner of 20 media brands that include Rolling Stone, Variety, WWD, Deadline, and Robb Report, announced the acquisition of SheKnows Media, a leading women's lifestyle digital media company with 79 million unique visitors per month and whose owned brands include, SheKnows.com, BlogHer.com, StyleCaster.com and HelloFlo.com.
buyer: Penske Media Corporation
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 210 million and empowers more than 1 million global business leaders and CEOs with actionable market information and business intelligence. "
target parent: Great Hill Partners LLC
target: SheKnows Media
SheKnows Media is a top women's lifestyle digital media company with 79 million unique visitors per month and more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com and HelloFlo.com.
price ($mm)
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closed 1/31/2018 via GlobeNewswire

VIX, acquired Womensforum.com, Inc.

synopsis: VIX, a leading multicultural digital media company, announced it has purchased WomensForum.com, an online women’s lifestyle space, and a leader in driving measurable consumer actions through its custom content and shopping influencers.
buyer: VIX
VIX is a digital media company that creates positively curious content in order to entertain and add value to the life of millions of millennials every day. VIX publishes content across VIX.com and a variety of platforms such as Facebook, Instagram, Twitter and YouTube. "
target parent: H.I.G. Capital
target: Womensforum.com, Inc.
WomensForum.com is an online women’s lifestyle space, and a leader in driving measurable consumer actions through its custom content and shopping influencers.
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closed 8/3/2016 via Company Press Release

Sway Group, acquired iFabbo

synopsis: Sway Group has announced the acquisition of iFabbo. iFabbo is an International organization for beauty and fashion bloggers and content creators. With over 3000 qualified members, iFabbo is one of the most prestigious blogger organizations in the world.
buyer: Sway Group
Sway Group is an exclusive agency that represents some of the most well-known and rising star bloggers across multiple categories. The 50,000 strong Massive Sway division of Sway Group is open to all bloggers, and offers brands a wide array of high-volume partnership options. "
target: iFabbo
iFabbo is an International organization for beauty and fashion bloggers and content creators. With over 3000 qualified members, iFabbo is one of the most prestigious blogger organizations in the world.
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closed 9/21/2015 via BusinessWire

Ultra/Standard, acquired TextureMedia

synopsis: Ultra/Standard acquired TextureMedia, the largest hair care social media community trusted by multicultural beauty consumers. The combined beauty leaders in their categories will utilize synergies across the social media world and national retail chains to increase product knowledge and amplify consumer education in the textured hair category.
buyer: Ultra/Standard
Ultra/Standard Distributors is a leading consumer goods distributor specializing in distribution of multicultural products. They have been in business over 30 years shipping to Big Box retail outlets nation wide as well as independent beauty supply stores. "
target: TextureMedia
TextureMedia is the largest hair care platform and trusted thought leader that empowers and inspires millions of textured-hair women to embrace their naturally beautiful selves. Their four brands include CurlyNikki, CurlMart, CurlStylist and NaturallyCurly.
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closed 2/18/2015 via BNC Analysis

auFeminin.com, acquired Livingly Media

synopsis: Livingly Media, a digital lifestyle brand that owns and operates Lonny, StyleBistro and Zimbio, three top ranked websites, has been acquired by Aufeminin, a media company that runs the leading women’s portal in Europe with leading positions in France, Italy, Spain and Germany and a strong position in the UK.
buyer parent: Axel Springer SE
buyer: auFeminin.com (ENXTPA:FEM:$132.75)
The auFeminin.com Group runs the leading women’s portal in Europe with leading positions in France, Italy, Spain and Germany and a strong position in the UK. The company also runs the thematic portals Teemix (leading portal for young women), Voyage-Bons-Plans (Travel) and Santé AZ (Health). "
target: Livingly Media
Livingly Media is a digital lifestyle brand that owns and operates three top ranked sites. Their Zimbio launched in 2006 and is a top entertainment news site. Their StyleBistro is a top fashion/beauty/style site. their platform, Lonny.com, is a top-ranking site in comScore’s home design category.
price ($mm)
$25
rev ($mm)
$15
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 1/12/2015 via Yahoo, Inc.

M6 Web, acquired Groupe Oxygem

synopsis: Through its subsidiary M6 Web, M6 Group has concluded the acquisition of the entire share capital of French media group Oxygem, which operates various websites (CuisineAZ.com, Passeportsante.net, Radins.com, Meteocity.com and Fourchette-et-bikini.fr).
buyer parent: Bertelsmann SE & Co. KGaA
buyer: M6 Web
M6 Web is responsible for the digital and interactive portfolios, supporting the M6 Group's brands and channels in extending their services to offer innovative content on new screens. M6 Web publishes a package of themed websites that are the leaders in their category. "
target: Groupe Oxygem
Groupe Oxygem is a French media group, which operates various websites, whose editorial lines are geared towards everyday topics, such as cookery, health, shopping and best deals, weather, beauty and slimming, etc. and are aimed mainly at women under 50.
price ($mm)
rev ($mm)
$13
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 3/19/2014 via Company Press Release

Webedia SAS, acquired Diwanee

synopsis: Webedia, a Paris-based digital publishing company, with over 40 million unique users globally through its presence in France, Brazil, Turkey, Germany and Spain, enters the Middle East digital space through a majority acquistion of Diwanee, which offers one of the largest and most engaged online female audiences across the Middle East.
buyer parent: Fimalac SA
buyer: Webedia SAS
Webedia SAS operates as a website publisher. It is the 10th largest French media company on the internet. It hosts a number of websites such as PurePeople, PureTrend, Purefans, Shopoon, Dailyconso, and Onlydesign. "
target: Diwanee
Diwanee is a digital media company, building one of the largest female audiences in the Middle East. Diwanee creates and distributes original, high quality and trusted content through its unique offering of premium Arabic sites targeting the Middle East audience along selected verticals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/16/2013 via BusinessWire

Viggle, acquired Wetpaint.com

synopsis: Viggle, the free mobile app that rewards entertainment loyalists for watching TV and listening to music, announced that it has acquired Wetpaint, a leading entertainment media and technology company focused on television fans.
buyer: Viggle (VGGL:$24.10)
Viggle provides a loyalty program for television that gives people real rewards for checking into the television shows they’re watching. It offers its program for mobile devices that automatically identifies what television shows its users are watching and awards them points when they check-in. "
target: Wetpaint.com
Wetpaint is a company that is revolutionizing media with its expertise in social publishing. The company attracts more than 12 million monthly unique users to its Wetpaint Entertainment media property, which offers audiences their daily fix of entertainment and celebrity news.
price ($mm)[EV]
$30 [$69]
rev ($mm)
$6
EBITDA ($mm)
EV / rev
11.2x
EV / EBITDA
closed 10/17/2012 via BusinessWire

H.I.G. Growth Partners, acquired Escalate Media

synopsis: H.I.G. Growth Partners has completed the acquisition of Escalate Media, LP. Escalate creates and manages online social networks and communities connecting users who share a passion for intelligent conversation on diverse topics via dedicated content and forums. These dedicated vertical communities are focused on a wide range of subjects.
buyer parent: H.I.G. Capital
buyer: H.I.G. Growth Partners
HIG Growth Partners is the dedicated growth capital investment affiliate of HIG Capital. They consider investments across all industries, but focus on certain sectors such as technology, internet and media, healthcare, consumer products and technology-enabled financial and business services. "
target: Escalate Media
Escalate Media is in the business of building web-based editorial publications and online communities connecting people with different niche oriented outlets. Currently EM maintains websites and communities that reach into 4 verticals: Building, Home & Garden, Women & Shopping, and Technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2012 via BusinessWire

H.I.G. Growth Partners, acquired Womensforum.com, Inc.

synopsis: H.I.G. Growth Partners has completed the acquisition of Womensforum.com, Inc. Womensforum.com is a top online destination and network of content for women, providing resources for its millions of unique monthly visitors.
buyer parent: H.I.G. Capital
buyer: H.I.G. Growth Partners
HIG Growth Partners is the dedicated growth capital investment affiliate of HIG Capital. They consider investments across all industries, but focus on certain sectors such as technology, internet and media, healthcare, consumer products and technology-enabled financial and business services. "
target: Womensforum.com, Inc.
Womensforum.com, Inc. operates as an online community for women, baby boomers, teens, and girls. It provides various information in categories such as recipes, health and wellness, parenting tips, home and garden, entertainment and culture, decorating ideas, pregnancy and baby and beauty trends.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/21/2012 via PR Newswire

Batanga Media, acquired Crovat S.A.

synopsis: Batanga Media announced the acquisition of Crovat, a company that since 2007 has created and developed over 300 consumer websites. Dedicated to providing users with lifestyle and entertainment content, Crovat publishes various sites, blogs and communities with over 12 million unique visits per month.
buyer: Batanga Media
Batanga Media is the largest independent digital content and social media company for Latin America and Hispanic communities around the world. The company’s digital brands including Batanga.com, LolaSabe.com, Hoyenfutbol.com, and Metroblog. "
target: Crovat S.A.
Focused mainly on women's lifestyle, Crovat produces and publishes over 2,000 stories monthly including text, video and photos. Crovat's portfolio of sites includes lasmanualidades.com, imujer.com, elgranchef.com, muycine.com, alfombrarosa.com and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2010 via PR Newswire

Meredith Corporation, acquired Real Girls Media

synopsis: Meredith Corporation, the leading media and marketing company serving American women, completed the acquisition of Real Girls Media Network, a social content hub for women online. The acquisition continues Meredith's strategy of deepening its portfolio of content and social media offerings through the Meredith Women's Network of digital media.
buyer: Meredith Corporation (NYSE:MDP:$2,879.70)
Meredith Corporation is the leading media and marketing company serving American women. Meredith combines well-known national brands - including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, Fitness and More - with local television brands in fast growing markets. "
target: Real Girls Media
The Real Girls Media Network includes DivineCaroline.com as well as a premium network of branded sites. DivineCaroline.com is a unique platform that publishes user-generated content, alongside expert-guided editorial, to offer women a community in which to share experiences and form connections.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2008 via PR Newswire

Glam Media, acquired Codex Media

synopsis: Glam Media acquired Munich-based firm, Codex Media to accelerate its launch in Germany. Codex Media is an ad network with a significant reach in the German lifestyle and entertainment area.
buyer: Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the U.S. Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network. "
target: Codex Media
Codex Media is an ad network with a significant reach in the German lifestyle and entertainment area. While not specifically considered a women’s ad network it has a considerable share of that market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/26/2018 via PR Newswire

RockYou, acquired Mom.me

synopsis: RockYou Media, an entertainment and media company amplifying the voices of women and multicultural millennials, announced the acquisition of Mom.me, a modern parenting and lifestyle brand from Whalerock Industries.
buyer: RockYou
RockYou Media is a comScore Top Ten Lifestyle and Entertainment company that authentically amplifies the voices of multicultural millennials. RockYou provides brands with hyper-engaging content, while connecting advertisers to premium audiences through efficient programmatic and direct channels. "
target parent: Whalerock Industries
target: Mom.me
Mom.me provides its seven million plus audience with a daily mix of parenting news and conversation, lifestyle inspiration, and a stylish mix of short-form viral content, high-production editorial series and branded content.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2014 via BNC Analysis

SuperAwesome, acquired MobiGirl Media

synopsis: SuperAwesome, the European ad network and marketing platform for kids and teens, has crossed the pond via an acquisition. It bought L.A.-based MobiGirl Media, a mobile ad network for girls. The site allows one to hear from millions of girls, aged 6 to 16 about one’s products and services.
buyer: SuperAwesome
SuperAwesome is a European ad network and marketing platform for kids and teens. SuperAwesome is the leading discovery platform for 6-16 kids in the UK. "
target: MobiGirl Media
MobiGirl Media is a mobile ad network for girls that focuses on girls. The site allows one to hear from millions of girls, aged 6 to 16 about one’s products and services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/23/2022 via BNC Analysis

Mensa Brands, will acquire MensXP and iDiva

synopsis: Mensa Brands, an Indian company that aims to build global digital first brands, will acquire MensXP and iDiva from Times Internet, India's largest digital products company. MensXP is India’s largest online men's lifestyle brand and marketplace. iDiva is India's largest women's lifestyle network. iDiva offers a vast range of women-centric content.
buyer: Mensa Brands
Mensa Brands is an Indian company that aims to build global digital first brands. Mensa Brands leverages technology to make better decisions, grow brands, and enhance the customer experience. They help ecommerce brands to grow their business through social media, content, and influencer networks. "
target parent: The Times Group
target: MensXP and iDiva
MensXP is India’s largest online men's lifestyle brand. MensXP creates content that covers various lifestyle topics and operates an online marketplace for various products aimed at men. iDiva is India's largest women's lifestyle network. iDiva offers a vast range of women-centric content.
price ($mm)
$100
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/23/2022 via Company Press Release

Ebra SAS, acquired Humanoid SAS

synopsis: The EBRA group, a newspaper publisher in France, has acquired Humanoid, a French media company. Humanoid owns and operates 3 websites. Their brands include Frandroid, an online buyer's guide for smartphones, computers, TVs, and other technologies; Numerama, a news website focused on technology; and Madmoizelle, a lifestyle website aimed at women.
buyer parent: Groupe Credit Mutuel
buyer: Ebra SAS
EBRA is a newspaper publisher in France. EBRA owns and publishes 9 daily regional newspapers that are distributed across eastern France. Their papers include Le Dauphiné libéré, Le Progrès, l'Est républicain, le Républicain Lorrain, le Bien Public, le Journal de Saône et Loire, l'Alsace and more. "
target: Humanoid SAS
Humanoid is a French media company. Humanoid owns and operates 3 websites. Their brands include Frandroid, an online buyer's guide for smartphones, computers, TVs, and other technologies; Numerama, a news website focused on technology; and Madmoizelle, a lifestyle website aimed at women.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Slickstream


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Escalate Media

Womensforum.com, Inc.

Crovat S.A.

Real Girls Media

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Mom.me

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