synopsis: Adobe Systems Inc announced the completion of its acquisition of Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Efficient Frontier manages more than $1 billion in annual digital marketing spend on behalf of its clients globally.

synopsis: Channel Intelligence (CI) announced that it has acquired ClickEquations, a leading-edge paid search platform currently serving large advertisers and search agencies. The acquisition enables CI to deliver differentiated paid search marketing services along with its existing CI Product Search services.

synopsis: Ask Sponsored Listings, a division of IAC, announced the acquisition of Sendori - the next generation exchange for direct navigation search. Sendori sends qualified visitors from undeveloped web domains directly to advertiser websites.

synopsis: Deluxe Corporation announced that its Hostopia unit has acquired the search engine marketing (SEM) firm MerchEngines. MerchEngines' SEM solutions help small businesses acquire new customers by generating visitors to their websites. This acquisition adds new and more robust SEM capabilities to the Hostopia portfolio of services.

synopsis: Perfect Market, Inc., a marketing services firm for publishers that specializes in "lighting up" underutilized content and creating additional revenue from these assets, announced that it has acquired MediaRiver’s patent-pending technology for matching content and advertising to any web page on the fly.

synopsis: Batrus Hollweg International (BHI) has purchased software company Clickable Software(TM), and is now able to offer clients a complete Talent Management Solution. BHI's product and service offerings will include Clickable Software's applicant tracking system called "Click And Hire(TM)."

synopsis: Reperio Explorations Inc., is pleased to announce the execution of a letter of intent on May 11, 2007, to effect a reverse merger with Future Now, Inc. and its wholly-owned subsidiary Persuasion Architecture, Inc.

synopsis: Focus Media Holding Limited China's largest out-of-home multi-platform life-style media company, has completed its acquisition of Allyes Information Technology Company Limited. As a result, Allyes has become a wholly-owned subsidiary of Focus Media.

synopsis: Inbound marketing software company, HubSpot announced its acquisition of marketing automation company Performable for an undisclosed sum. The acquisition brings sophisticated 'middle of the funnel' marketing functionality to the HubSpot platform, meaning it will enhance businesses ability to turn more visitors into leads and customers.

synopsis: Efficient Frontier, a leading global performance marketing company, announced that the company has acquired Context Optional, a leader in enterprise social marketing solutions. The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web.

synopsis: Cactus Commerce has acquired all assets of Sitebrand.com, the wholly owned subsidiary of online marketing company Sitebrand Inc. Sitebrand personalizes the customer experience for leading online websites across North America with relevant messaging to boost conversion rates, build visitor loyalty, brand, and grow revenues.

synopsis: R. R. Donnelley & Sons Company announced that it has acquired the assets of San Francisco-based Nimblefish Technologies. Nimblefish's innovative software services include integrating direct mail, email, web, PURL and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.

synopsis: The Rubicon Project, an advertising technology company, has acquired Fox Audience Network (FAN), one of the Web’s most advanced advertising technology platforms, to significantly expand its team and continue driving rapid revenue growth.

synopsis: Focus Media Holding Limited, China's leading digital media group, announced that the closing of its sale to Silver Lake of 62% equity interest in Allyes, the Internet division of Focus Media.

synopsis: Lenco Mobile, Inc. has acquired certain assets of Superfly Advertising, Inc. Included in the transaction is the AdMaximizer technology which online advertisers can use to manage and measure the effectiveness of their Internet lead generation campaigns.

synopsis: Google Inc. has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

synopsis: Velti plc, the leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, announced the acquisition of Mobile Interactive Group ("MIG"), the UK's largest mobile marketing company. MIG offers mobile marketing, mobile commerce and mobile billing services in 44 countries.

synopsis: HootSuite has acquired the location-based marketing tool Geotoko, which will help businesses gain insight on and market to their audience and customers. Geotoko’s geo-analytic software reports on location-based social media interactions including key influencers, customer sentiment and demographic patterns.

synopsis: mediba Inc. will acquire the ordinary shares of Internet advertising distribution company, Nobot Inc., and will make Nobot into a consolidated subsidiary. Nobot Inc. provides a mobile advertising service “AdMaker”, an advertising platform for mobile applications that enables the developers to switch between Ad-Networks and other services.

synopsis: Verve Wireless, Inc. has announced that it has acquired Deconstruct Media, Inc., a mobile advertising technology company. Deconstruct's product is an automated mobile display advertising system that allows mobile publishers to manage their ad sales and offer their ad inventory through a self-service interface.

synopsis: Adobe Systems Inc announced the completion of its acquisition of Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Efficient Frontier manages more than $1 billion in annual digital marketing spend on behalf of its clients globally.

synopsis: Efficient Frontier has extended its international footprint with the acquisition of Downstream Marketing, the largest provider of digital marketing technology and services in Australia. The acquisition provides an opportunity to accelerate growth internationally as well as across emerging mediums such as social and mobile.

synopsis: Efficient Frontier, a leading global performance marketing company, announced that the company has acquired Context Optional, a leader in enterprise social marketing solutions. The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web.

synopsis: Adobe Systems Inc announced the completion of its acquisition of Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Efficient Frontier manages more than $1 billion in annual digital marketing spend on behalf of its clients globally.

synopsis: Adobe Systems Incorporated announced the successful completion of the tender offer for Omniture, Inc. Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.

synopsis: Omniture, Inc., a leading provider of online business optimization software, announced that it has completed the acquisition of certain of the assets of privately held Mercado, which includes technology and related intellectual property, customer and partner agreements and certain operational assets.

synopsis: Omniture, Inc., a leading provider of online business optimization software, today announced it has entered into a definitive agreement to acquire privately held Offermatica, a leading on-demand A/B testing and multivariate testing company.

synopsis: Omniture, Inc. the fastest organically growing software company and a provider of online business optimization, has signed a definitive agreement to acquire privately held Touch Clarity, a leading on-demand provider of automated behavioral targeting.

synopsis: Omniture, Inc., a leading provider of online business optimization software, has acquired Instadia, a leading European enterprise Web analytics provider. Additionally, Omniture adds over 30 Instadia personnel to the Europe, Middle East and Africa client services, sales and marketing teams—enabling the company to rapidly expand its reach.

synopsis: Akamai Technologies, Inc. announced that it has acquired Blaze Software Inc., a provider of frontend optimization technology. Blaze provides technology designed to automatically optimize the code on a web page during the delivery process to ensure faster transmission of content and a faster rendering of the page.

synopsis: Dolphin Equity Partners announced that Compuware Corporation, the world’s leading application performance management software company, has signed a definitive agreement to acquire Dolphin portfolio company Gomez Inc., the leader in Web application experience management. The $295 million cash acquisition is expected to close in November 2009.

synopsis: Adobe Systems Incorporated announced the successful completion of the tender offer for Omniture, Inc. Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.

synopsis: Gomez, Inc., the leader in web application experience management, today announced it has signed a definitive agreement to acquire Sysformance AG, a privately held Internet performance monitoring company based in Zurich, Switzerland.

synopsis: Oracle has acquired Moniforce, a leading software vendor for monitoring the availability and performance of any web application. Moniforce's technology is expected to strengthen Oracle's Enterprise Manager Application Performance Management capabilities that allow application administrators to proactively detect and resolve end-user experience.

synopsis: Dassault Systèmes, world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management solutions, announced the acquisition of Netvibes, the award-winning brand in dashboard intelligence technologies to enrich its 3D Experience platform.

synopsis: Techrigy, Inc. has announced the acquisition of Andiamo Systems, Inc. Together these two companies will represent an industry-leading solution in helping agencies and companies analyze, interpret and act on the vast amount of user-generated-media (UGM) occurring around brands today.

synopsis: Yahoo! Inc. a leading global Internet company, has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing.

synopsis: Connotate, Inc., the leading provider of solutions that help organizations monitor and collect data and content from the Web, announced that it has acquired Fetch Technologies, the leader in making Web data accessible and useful for the enterprise.

synopsis: iPerceptions Inc. announced that it has entered into a definitive agreement with certain affiliates of XPND Fund, LP, a growth capital fund located in Montreal and focusing on media, entertainment and technology companies, providing for the amalgamation of the Corporation with a wholly-owned indirect subsidiary of XPND.

synopsis: YouTube founders Chad Hurley and Steve Chen announced that they have acquired Tap11.com, the leading real-time business intelligence platform that works with over 500 major brands, media companies, and agencies, through their new internet company AVOS Systems, Inc.

synopsis: IBM announced the closing of its acquisition of Coremetrics, a leader in Web analytics software. Coremetrics, based in San Mateo, CA, will expand IBM's business analytics capabilities by enabling organizations to use cloud computing services to develop faster, more targeted marketing campaigns.

synopsis: Radware, the leading global provider of intelligent, integrated application delivery solutions, today announced that it is launching the first phase of its "Business-Smart Network" strategy with the acquisition of Covelight Systems.

synopsis: ynSytetm, the world leader and pioneer in web-based knowledge chain management, announced the acquisition of WebIQ, the industry leader in internet-based collaborative decision-making technology and an immediate $1M investment in an upgrade of WebIQ’s proprietary next generation collaborative intelligence technology.

synopsis: Baltimore-based Round2 Communications, an Internet, marketing, and creative services firm, announced its merger with Columbia-based Business Intelligence Force (Bi4ce), an Internet software development company. The move will complement Round2's website development offering with Bi4ce's Web services technologies.

synopsis: Sargas Capital has agreed to acquire majority control of Kontexto, a private company incorporated in Canada. Kontexto builds software platforms and services that help groups of people to experience the real time web.

synopsis: Webtrends, the global leader in unified mobile, social and web analytics and engagement, has acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures to round out its analytics portfolio and become the first analytics company to offer real-time and deep historical analytics for mobile, social and web channels.

synopsis: comScore, Inc., a leader in measuring the digital world, announced that it has acquired Nedstat, a leading provider of web analytics and innovative video measurement solutions. Nedstat offers world class technology that helps organizations optimize customer experiences and maximize the return on digital media investments.

synopsis: Webtrends, a global analytics leader with world class data collection and analysis solutions, has entered a definitive agreement to acquire Widemile, a leading provider of multivariate testing and site optimization technologies and services.

synopsis: Omniture, Inc., a leading provider of online business optimization software, has acquired Instadia, a leading European enterprise Web analytics provider. Additionally, Omniture adds over 30 Instadia personnel to the Europe, Middle East and Africa client services, sales and marketing teams—enabling the company to rapidly expand its reach.