synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.

synopsis: Adobe Systems Incorporated has announced it has acquired privately held Demdex, Inc., a leading data management platform company. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries.

synopsis: Adobe Systems Incorporated, announced that it has acquired privately held Auditude Inc., a leader in video ad management and monetization technologies for premium publishers and media companies. Adobe also plans to integrate Auditude with the Adobe Digital Marketing Suite.

synopsis: Google Inc., plans to buy online advertising company AdMeld to grab a larger slice of the market for graphical display ads. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.

synopsis: 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®. Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.

synopsis: Medio Systems, Inc., the leader in mobile search, announced the acquisition and successful integration of WebRelevance, the software and services pioneer in contextual advertising. Medio's acquisition of WebRelevance accelerates the development of Medio's advanced mobile advertising platform.

synopsis: With the acquisition of TrackSimple, BlueKai extends its capabilities to uniquely provide a centralized view of media and audience performance across different channels, creating a closed feedback loop for smarter media planning in the future.

synopsis: AdStar, Inc. announced an agreement in principle to acquire Relevantis in an all-stock transaction. The acquisition underscores AdStar's commitment to reposition itself as a full service supplier of mobile advertising solutions and adds important proprietary technologies for mobile advertising applications and infrastructures.

synopsis: Handmark® and FreeRange Communications announced the companies have signed a definitive agreement, under which Handmark will acquire FreeRange Communications, a privately held mobile technology company.

synopsis: Spacial Audio and Ando Media announced a merger that will help accelerate the development of the streaming audio marketplace. Spacial Audio has been the leader in providing automation, ad-insertion and an array of other digital services to primarily pure-play webcasters.

synopsis: Google Inc. today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.

synopsis: Ignite Technologies, Inc., the leader in providing secure and scalable Enterprise Content Delivery Solutions, has announced that it has completed a technology asset acquisition with Abacast Inc., to include its live stream peer-to-peer technology and two related patents. Abacast is an online radio and online video service provider.

synopsis: Monster Offers, a leading Daily Deal analytics provider and aggregator, and adShark, Inc., Iconosys' mobile advertising subsidiary, announce that the parties intend to merge adShark with and into Monster Offers, subsequent to the spin-off by Iconosys of its ownership stake in adShark to Iconosys shareholders.

synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.

synopsis: Forbes Media announced that it has acquired FlipGloss Media and its Digital Glossy Insert™ photo publishing platform. FlipGloss was founded in 2008 to enable premium publishers and advertisers to create and distribute interactive, magazine-style content packages that dramatically increase user engagement and ad performance.

synopsis: Microsoft Corp. plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers. Rapt's technology, along with its information and advisory services offerings, will become key components of the Atlas Publisher Suite, part of Microsoft's Advertiser and Publisher Solutions Group.

synopsis: Internet Capital Group announced the acquisition of its partner company, Marketron International, by an affiliate of The Wicks Group of Companies, L.L.C., a private equity firm focused on selected segments of the communications, information and media industries. The sale was consummated on June 8, 2007.

synopsis: Gannett today acquired Planet Discover, a provider of local, integrated online search and advertising technology. Planet Discover provides the platform that powers local search on a number of leading Web sites. Terms of the deal were not disclosed.

synopsis: eRSVP, developer of Web-based events registration and information management solutions for professional meeting planners and special events producers, has acquired DataHive, a New Hampshire-based provider of online registration and data management services.

synopsis: infoUSA, the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, has completed the acquisition of Digital Connexxions, an e-mail marketing company. infoUSA plans to integrate Digital Connexxion’s operations with those of its existing e-mail subsidiary, Yesmail.

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.

synopsis: Tremor Media has announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video advertising efforts.

synopsis: Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes it the undisputed leader in both video ad delivery and unique viewer reach.

synopsis: Tremor Network, a provider of contextual targeting technology and powerful rich media applications today announced it has completed its acquisition of Dynadco, the creators of Ad-inStream(TM), the only in-stream video ad-scheduling solution that leverages third-party ad logic servers to deliver relevant ads to individual viewers.

synopsis: Two leading online video advertising and content distributors, AdGenesis and TVGenesis, announced they have merged to form Genesis Media, a full-spectrum online video distribution and targeting platform. Genesis Media will enable advertisers to target their desired consumers through the industry's first cost-per-verified-view broadcast model.

synopsis: Live Nation a leading live event and venue management company, has agreed to acquire a majority stake in Musictoday, a world leader in connecting artists directly to their fans through online fan clubs, artist e-commerce and fulfillment, VIP packaging and artist fan club and secondary market ticketing.

synopsis: Hollywood Media Corp. HOLL, a leading provider of news, information and ticketing covering the entertainment and media industries, today announced it has acquired Front Row Marketing (FRM), the leading provider of opt-in emails of movie showtimes services for movie theaters throughout the country.

synopsis: New Motion, Inc. has completed its transaction with Traffix, Inc. pursuant to the Merger Agreement between the companies dated September 26, 2007. As a result of the closing of the transaction, Traffix, Inc. became a wholly owned subsidiary of New Motion.

synopsis: CyberKey Solutions is pleased to announce that the Company will be working in cooperation with Humware Media Corporation to develop the ultimate sports fan experience, which will be marketed and promoted to the Fantasy Sports industry. According to the terms of the agreement, CyberKey Solutions, Inc. will acquire an equity position in Humware.

synopsis: Harris Williams & Co. is pleased to announce the sale of Rewards Network Inc., a leading marketing services company to the independent restaurant industry, to EGI Acquisition, L.L.C. (EGI Acquisition), an affiliate of Equity Group Investments, L.L.C. (EGI), a private investment firm.

synopsis: Interpublic Group of Companies, Inc. announced it has acquired London-based FRUKT Communications, one of the world's leading strategic and creative music and entertainment agencies. FRUKT will become part of Octagon Entertainment Group, Interpublic Group's sports and entertainment leader.

synopsis: Orlando-based travel marketing company Ypartnership has been bought by rival company MMG Worldwide, with the combined company to operate as MMGY Global. Ypartnership specializes in the travel, leisure, lifestyle and entertainment industries. It is one of the most frequently quoted sources on emerging trends in travel and tourism.

synopsis: Hat Trick Beverage, Inc. announced today that it has completed its acquisition with Central Park North International and it subsidiaries as it continues with its global expansion plans.

synopsis: NetCert Inc. announced today that it has completed its acquisition with Central Park North International as it continues with its Global Expansion Plans, and has announced the appointment of Mel Rich as the Interim CEO.