marketing tech

announced 1/11/2010 via PR Newswire

CUnet LLC, will acquire Sparkroom Corp.

synopsis: CUnet, a subsidiary of Nelnet Inc., announced that it has entered into an agreement to acquire Sparkroom, a leading provider of enrollment marketing automation and lead performance management solutions.
buyer parent: Nelnet, Inc.
buyer: CUnet LLC
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. "
target: Sparkroom Corp.
Sparkroom's Lead Deliver, Lead IQ, and Lead Market Analytics deliver a hosted business intelligence platform to give direct response marketers the tools and expertise needed to measure, manage, and optimize their lead acquisition spending across every direct response channel.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 5/22/2007 via BusinessWire

TFC, Inc., acquired Database Marketing Solutions

synopsis: Nationally-recognized marketing service provider, TFC, Inc., today announced the acquisition of Database Marketing Solutions, a leading database marketing consultancy based in Los Gatos, California, with a client base of Fortune 1000 companies.
buyer: TFC, Inc.
TFC is a nationally recognized marketing services provider to Fortune 1000 companies. The company melds strategic insights and industry expertise to deliver effective marketing and sales enablement programs. "
target: Database Marketing Solutions
Database Marketing Solutions has completed hundreds of database marketing projects with results that are real and measurable: Increased response rates and revenue streams, richer cross-sell and up-sell opportunities, greater profits-per-customer improved productivity and stronger customer loyalty.
price ($mm)
rev ($mm)
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closed 1/22/2014 via Market Wire

Responsys, acquired Push IO

synopsis: Responsys, Inc., a marketing cloud software and services leader, has acquired Push IO, a leading push notification provider. The Push IO platform will enable Responsys customers to orchestrate relevant marketing experiences within and across devices.
buyer: Responsys (MKTG:$194.33)
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing; email, mobile, social, the web and display. "
target: Push IO
Push IO offers the most advanced cloud services platform for mobile devices. The industrial strength solution features a fleet of services including push notifications, in-app purchase, data aggregation, and instant content delivery.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 6/13/2012 via PR Web

M-Brain Oy, acquired Esmerk

synopsis: M-Brain has acquired Esmerk, a company that supplies senior executives and decision-makers in leading international companies with a flow of intelligently selected essential business information to improve their mental maps of their business environments.
buyer: M-Brain Oy
M-Brain is a competitive intelligence company monitoring and analysing social and editorial media online as well as traditional printed media and radio and television. "
target parent: Sanoma Oyj
target: Esmerk
Esmerk supplies senior executives and decision-makers in leading international companies with a flow of intelligently selected essential business information to improve their mental maps of their business environments.
price ($mm)
$12
rev ($mm)
$13
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 10/11/2018 via BNC Analysis

Utopia Music, acquired ISPY Group

synopsis: Swiss Utopia Music, a blockchain-powered music data tracking platform, has acquired ISPY Group to open up avenues of untapped revenue in the music industry. Stockholm-based ISPY GROUP is a full service digital partner. ISPY GROUP has been in the frontline of online development for almost two decades.
buyer: Utopia Music
Utopia Music is a blockchain-powered music data tracking platform. Founded in Switzerland in 2016, Utopia Music's blockchain-based architecture will automatically administer and distribute royalty payouts to reduce revenue lost as a result of missing ownership of information. "
target: ISPY Group
Stockholm-based ISPY GROUP is a full service digital partner. ISPY GROUP has been in the frontline of online development for almost two decades. ISPY GROUP offers customized solutions to meet its client's requirements.
price ($mm)
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announced 3/28/2014 via PR Web

Blue River Interactive, will acquire Mod Media

synopsis: Blue River Interactive Group Inc. announced that it has reached an agreement to acquire Mod Media of Portland, Ore. Mod Media, a full-service website and development agency, has extensive Mura CMS experience and a portfolio of successful projects.
buyer: Blue River Interactive
Blue River Interactive Group develops software and websites to help clients solve even the toughest business challenges. Their Mura CMS content management system powers thousands of sites worldwide and is used by leading brands. "
target: Mod Media
Established in 2007, Mod Media is a full-service Web design and development agency in Beaverton, Ore. Mod Media helps clients build brands and succeed online with custom websites, Web applications and digital marketing solutions.
price ($mm)
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EBITDA ($mm)
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closed 5/9/2019 via BNC Analysis

The Ideal Marketing Company, acquired The Ideal Marketing Company

synopsis: The Ideal Marketing Company, a full service digital marketing agency, has announced a change of ownership following a management buyout. Jessica Shailes, who was made managing director in January 2019, took ownership of the company on 1st May after the previous owner, Helen Campbell decided to sell the company for personal reasons.
buyer: The Ideal Marketing Company
Founded in 2003, The Ideal Marketing Company is a full service digital marketing agency, passionate about working alongside its clients to create a digital marketing strategy that delivers tangible results and a positive return on investment. "
target: The Ideal Marketing Company
Founded in 2003, The Ideal Marketing Company is a full service digital marketing agency, passionate about working alongside its clients to create a digital marketing strategy that delivers tangible results and a positive return on investment.
price ($mm)
rev ($mm)
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announced 3/20/2019 via Company Press Release

Dentsu Aegis Network Ltd., will acquire Redder

synopsis: Dentsu Aegis has reached an agreement to acquire a 100% stake in Redder Advertising Co. Ltd. Initially established in 2012 as a full service digital marketing agency that specialized in PR and activations, Redder has developed into one of Vietnam’s leading digital creative agencies.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Redder
Initially established in 2012 as a full service digital marketing agency that specialized in PR and activations, Redder has developed into one of Vietnam’s leading digital creative agencies.
price ($mm)
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EBITDA ($mm)
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closed 2/1/2018 via GlobeNewswire

Perseus Operating Group, acquired Real Estate Digital

synopsis: Constellation Software Inc. announced its Perseus operating group has purchased Real Estate Digital LLC from Xome. Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations.
buyer parent: Constellation Software, Inc.
buyer: Perseus Operating Group
Perseus, an operating group of Constellation Software Inc., acquires independently managed software companies around the world. It provides them with the strategic guidance and financial security they need to become leaders within their respective markets. "
target parent: Nationstar Mortgage LLC
target: Real Estate Digital
Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 6/7/2017 via Company Press Release

Link Information Technology Ltd. merged with Flint Studios Ltd,

synopsis: Flint Studios, a Belfast-based digital agency has established a presence in Great Britain through a merger with Cheshire, UK based Link Information Technology Ltd., a specialist provider of web solutions.
buyer: Flint Studios Ltd
Flint Studios is a Belfast-based digital agency. Flint Studios specialises in user experience, systems integration and measurement. Flint Studios has been crowned Digital Company of the Year at the Digital DNA Awards on June 6th 2017. "
target: Link Information Technology Ltd.
Cheshire, UK based Link Information Technology Ltd. is a specialist provider of web solutions. Link offers web development and software development services. They have a proven track record in developing leading edge software solutions for North West based businesses in a broad range of industries.
price ($mm)
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closed 11/30/2016 via Company Press Release

WPP Group, plc, acquired Promotion Execution Partners, LLC

synopsis: WPP, one of the world's largest communications services groups, announced that it has acquired Promotion Execution Partners, LLC (“PEP”), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.
buyer: WPP Group, plc (WPP:$19,110.33)
WPP is the world leader in marketing communications services. They are made up of leading companies in: Advertising; Media Investment Management; Data Investment Management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; and more. "
target: Promotion Execution Partners, LLC
Promotion Execution Partners, LLC offer project management and procurement for marketing campaigns. They developed an industry-leading marketing management and procurement platform called pepconnect to integrate, facilitate and even anticipate every aspect of a client's marketing initiatives.
price ($mm)
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closed 6/23/2016 via BNC Analysis

Tech Mahindra Limited, acquired The BIO Agency

synopsis: Technology services provider Tech Mahindra Ltd (TechM) said it has acquired UK-based digital transformation firm The BIO Agency Ltd, strengthening an important focus area for the company. The BIO Agency offers digital strategy, service design, digital retail, connected products, product innovation and e-commerce solutions.
buyer parent: Mahindra Group
buyer: Tech Mahindra Limited (NSEI:TECHM:$4,908.89)
Tech Mahindra represents the connected world, offering Consulting, Digital Transformation, Integrated Engineering, Business Services and Solutions, enabling Enterprises, Associates and the Society to Rise™. They have 103,600+ professionals across 90 countries, helping 750+ global customers. "
target: The BIO Agency
BIO’s team of digital experts specialise in digital innovation and transformation. The agency offers an end-to-end service: business strategy, customer experience and vision strategy, user experience, service design, creative innovation, design, delivery and technical development.
price ($mm)
$64
rev ($mm)
$18
EBITDA ($mm)
EV / rev
3.6x
EV / EBITDA
announced 5/8/2014 via BusinessWire

Solutionstar, will acquire Real Estate Digital

synopsis: Solutionstar, a provider of technology based mortgage services, has agreed to acquire substantially all of the assets of Real Estate Digital, a fee-based real estate services company that provides online marketing, data, transaction management and digital media solutions. Upon closing, Solutionstar will assume RED’s management team and employees.
buyer parent: Nationstar Mortgage LLC
buyer: Solutionstar
Solutionstar provides technology based mortgage services to companies engaged in the origination and servicing of residential mortgage loans. These companies include mortgage servicers, mortgage originators, law firms and government-sponsored entities. "
target: Real Estate Digital
Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations. Some of its offerings include rDesk® Websites, Real Estate & Living Media®, and TransactionPoint®.
price ($mm)
$18
rev ($mm)
$26
EBITDA ($mm)
EV / rev
0.7x
EV / EBITDA
announced 9/13/2013 via PR Newswire

Ogilvy & Mather Worldwide, will acquire PennyWise Solutions Pvt. Ltd

synopsis: Ogilvy & Mather has agreed to acquire a majority stake in PennyWise Solutions Pvt. Ltd., one of India's leading digital technology and production companies. Founded in 2003 and based in Hyderabad, PennyWise offers a wide range of digital services. The deal advances Ogilvy & Mather's digital strategy in Asia Pacific.
buyer parent: WPP Group, plc
buyer: Ogilvy & Mather Worldwide
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; and various marketings. "
target: PennyWise Solutions Pvt. Ltd
PennyWise Solutions is a full service digital and software solutions provider based in Hyderabad, India.PennyWise leverages its in-depth understanding of Social, Mobile, Analytics and Cloud (SMAC) to deliver integrated digital solutions.
price ($mm)
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 12/6/2018 via Company Press Release

HCL Technologies Limited, will purchase Select Software Products from IBM

synopsis: IBM and HCL Technologies (HCL) today announced a definitive agreement under which HCL will acquire select IBM software products. The select software products from IBM include Appscan, for secure application development, BigFix, for secure device management, Unica, for (on-premise) for marketing automation, and more.
buyer: HCL Technologies Limited (NSEI:HCLTECH:$8,941.45)
HCL Technologies (HCL) is a leading global technology company that helps global enterprises re–imagine and transform their businesses through Digital technology transformation. "
seller: IBM (IBM:$79,591.00)
The select software products from IBM include Appscan, for secure application development, BigFix, for secure device management, Unica, for (on-premise) for marketing automation, and more.
price ($mm)
$1,800
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/14/2015 via BNC Analysis

Spearhead Integrated Marketing Communication Group, will acquire Allyes

synopsis: Spearhead Integrated Marketing Communication Group declared plans for regrouping and paying cash worth to acquire the 100% stake in Allyes Information Technology Company Limited. The company is engaged in online marketing, including digital brand marketing, effect marketing and online value added service.
buyer: Spearhead Integrated Marketing Communication Group (SZSE:300071:$477.03)
Spearhead Integrated Marketing Communication Group was founded in Beijing in 2003. It is a leading domestic integrated marketing communications group, owning service teams in more than 90 Chinese cities. "
target: Allyes
Allyes is an online media service provider in China that offers a complete suite of digital marketing solutions and a pioneer in Chinese Internet advertising technology. Allyes provides its customers with comprehensive and professional services through Allyes' proprietary suite, AdForward.
price ($mm)
$74
rev ($mm)
$232
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
closed 8/3/2010 via

Silver Lake Partners, acquired Allyes

synopsis: Focus Media Holding Limited, China's leading digital media group, announced that the closing of its sale to Silver Lake of 62% equity interest in Allyes, the Internet division of Focus Media.
buyer: Silver Lake Partners
Silver Lake is the leading private equity firm focused on large-scale investing in technology. Silver Lake's ability to source and structure large-scale, private equity transactions and add value to portfolio companies is unmatched by other private equity firms investing in the technology industry. "
target parent: Focus Media Holding Limited
target: Allyes
Allyes is an online media service provider in China that offers a complete suite of digital marketing solutions and a pioneer in Chinese Internet advertising technology. Allyes provides its customers with comprehensive and professional services through Allyes' proprietary suite, AdForward.
price ($mm)
$117*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
cancelled 3/15/2007 via Company Press Release

AOL, LLC., cancelled an acquisition of TradeDoubler AB

synopsis: Our shareholders have decided not to accept AOL's offer to buy their shares at 215 SEK per share. As a Board we considered the offer to be attractive and hence we decided to recommend it to our shareholders and let them decide. However, this offer is now behind us and we must now look forward.
buyer parent: Time Warner, Inc.
buyer: AOL, LLC. (AOL:$2,569.00)
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
target: TradeDoubler AB (OM:TRAD:$159.84)
TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders throughout Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business.
price ($mm)
$900
rev ($mm)
$1,085
EBITDA ($mm)
$48
EV / rev
0.8x
EV / EBITDA
18.7x
announced 12/19/2018 via BNC Analysis

TPX Manifesto, will acquire Deeson Group Holdings Limited

synopsis: The Panoply Holdings PLC, the digitally native technology services company, is pleased to announce the acquisition of Deeson, a digital agency specialising in high profile content-managed websites and digital products. Deeson will be integrated into TPX Manifesto, a multi-award winning, agile agency of creatives, strategists and technologists.
buyer parent: The Panoply Holdings plc
buyer: TPX Manifesto
Manifesto is a multi-award winning, agile agency of creatives, strategists and technologists who collaborate to deliver user centred, innovative and engaging digital products for exceptional organisations in the health, housing, travel and not-for-profit sectors. "
target: Deeson Group Holdings Limited
Deeson Group Holdings Limited is a digital agency specialising in high profile content-managed websites and digital products. Deeson designs and builds public-facing websites, intranets, data platforms, business systems and system integrations.
price ($mm)
$2.47
rev ($mm)
$3
EBITDA ($mm)
EV / rev
1.6x
EV / EBITDA
closed 8/21/2019 via BNC Analysis

Briggs Advertising merged with CD&M Communications,

synopsis: Briggs Advertising in Bath has become part of Portland-based marketing agency CD&M Communications. Briggs Advertising is an agency that designs websites, brochures, print, produces radio, TV, training videos, events, creates trade show booths, strategic marketing plans, and anything else their clients need.
buyer: CD&M Communications
CD&M Communications are a strategic and creative agency that helps clients change the way consumers think about their brands. They specialize in Consumer Advertising, Business Communications, Social Marketing, Branding Strategy, TV, Radio, Print, Web Design, Planning and Buying, PR and more. "
target: Briggs Advertising
Briggs Advertising is an agency that designs websites, brochures, print, produces radio, TV, training videos, events, creates trade show booths, strategic marketing plans, and anything else their clients need. They are based in Maine.
price ($mm)
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marketing tech


read more

Sparkroom Corp.

Database Marketing Solutions

Push IO

Esmerk

ISPY Group

Mod Media

The Ideal Marketing Company

Redder

Real Estate Digital

Link Information Technology Ltd.

Promotion Execution Partners, LLC

The BIO Agency

Real Estate Digital

PennyWise Solutions Pvt. Ltd

IBM

Allyes

Allyes

TradeDoubler AB

Deeson Group Holdings Limited

Briggs Advertising

Geography
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MEDL Mobile Holdings Inc.
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Axxess Unlimited, LLC
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Axxess Unlimited provides information-driven business solutions through interactive marketing, interactive technologies, application and product development, customer relationship management, business intelligence, portals and collaboration, and infrastructure solutions.
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