content farm industry

announced 4/30/2020 via GlobeNewswire

Hearst Newspapers, will purchase Library of Content from Leaf Group

synopsis: Leaf Group Ltd., a diversified consumer internet company, announced the signing of an Asset Sale & Services Agreement with Hearst Newspapers. Under this new agreement, Leaf Group transferred ownership of a library of content currently displayed on selected Hearst websites to Hearst Newspapers.
buyer parent: The Hearst Corporation
buyer: Hearst Newspapers
Hearst Newspapers is the operating group responsible for Hearst’s newspapers, local digital marketing services businesses and directories. With more than 3,000 employees across the nation, Hearst Newspapers publishes 24 dailies and 52 weeklies. "
seller: Leaf Group (LFGR:$154.96)
The Library of Content purchased from Leaf Group includes online newspaper articles. The articles are currently displayed online at selected Hearst Websites.
price ($mm)
$9.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2013 via Market Wire

Next Net Media, acquired The Hoth

synopsis: The HOTH, an outsourced SEO link building solution for online marketing agencies and SEO professionals, has been acquired by Next Net Media, a leader in webmaster services with holdings including Backlinks.com, SEOParking.com and SearchRankings.net.
buyer: Next Net Media
Next Net Media is an online media company specializing in creating web site properties that offer a range of online services in the SEO industry. "
target: The Hoth
The HOTH takes the drudgery and inefficiency out of SEO link building for professional SEOs. The HOTH has served nearly 2,000 SEO organizations in over 10,000 campaigns to date.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/9/2011 via BNC Analysis

Demand Media, Inc., acquired Emerging Cast Inc.

synopsis: Demand Media has acquired Emerging Cast, a Buenos Aires, Argentina, based content farm company led by Argentinean entrepreneurs Max Goldenberg and Damián Voltes. With the acquisition Demand Media expands into the U.S. Hispanic and Latin American markets with Spanish-language content.
buyer: Demand Media, Inc. (LFGR:$154.96)
Demand Media, Inc. is a content and social media company that serves consumers, advertisers, publishers and creative professionals with a diverse portfolio of properties, products and services. Some of its brands include How, LIVESTRONG.COM, Cracked and typeF. "
target: Emerging Cast Inc.
EmergingCast is leading crowd-sourced content factory in Latin America & US Hispanics. The company produces mass-scale and low cost materials (texts, audios & short-form videos) by employing thousands of freelancers worldwide.
price ($mm)
$3.20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

content farm industry


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Leaf Group

The Hoth

Emerging Cast Inc.

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Ticker: LFGR
 
 
 
 
 
 
 
 
Demand Media, Inc.
Demand Media, Inc.
Demand Media, Inc. is a diversified media and technology company that connects individual content creators and artists to sizable consumer audiences across several large and growing lifestyle categories via eHow, LIVESTRONG.com, Cracked, Society6 and Saatchi Art.
year
2019
rev ($mm)
$154.96
EBITDA ($mm)
($16.93)
EBIT ($mm)
($27.04)
Net Income ($mm)
Employees
341
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