By GlynnDevins

closed 2/26/2021 via Company Press Release

GlynnDevins, acquired Bluespire Marketing

synopsis: GlynnDevins, a leader in data- and technology-enabled marketing solutions, has acquired Bluespire, an integrated marketing company with a proprietary scalable services platform. The acquisition adds proven marketing services and technology expertise to GlynnDevins and improves the solutions and value they provide to clients and the broader market.
buyer parent: CIP Capital
buyer: GlynnDevins
GlynnDevins is the leading data, analytics and marketing technology company. With a diverse portfolio of products and services driven by data science and insights, GlynnDevins has a proven reputation of supporting companies’ sales efforts with lead generation and conversion. "
target parent: High Road Capital Partners
target: Bluespire Marketing
Bluespire is a performance marketing agency that focuses on the healthcare, senior living, and finance industries. The company's proprietary platform enables clients to stand up digital properties fast, convey their brand message, and execute high-performing awareness and acquisition experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/15/2020 via Company Press Release

GlynnDevins, acquired Linkmedia 360

synopsis: GlynnDevins, the leading technology-enabled marketing agency serving the senior living category, has acquired Linkmedia 360, a data-driven, digital marketing company. Linkmedia 360 creates and implements comprehensive lead generation programs using digital, social, mobile and traditional media channels.
buyer parent: CIP Capital
buyer: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency. "
target: Linkmedia 360
Linkmedia 360 is a data-driven, digital marketing company. Linkmedia 360 creates and implements comprehensive lead generation programs using digital, social, mobile and traditional media channels. Their vast array of marketing services include SEO, paid media, email, web development and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/2/2019 via Company Press Release

GlynnDevins, acquired Murdock

synopsis: GlynnDevins, the leading technology-enabled marketing firm serving the senior living sector, has acquired Murdock, an Oklahoma City-based senior living-focused sales consulting company. Their focus is strictly senior living, senior care, and senior services.
buyer parent: CIP Capital
buyer: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency. "
target: Murdock
Murdock is a senior living consulting firm based in Dallas and Oklahoma City. Their focus is strictly senior living, senior care, and senior services. Murdock’s services are designed to enable and empower organizations to successfully market, sell, and represent their product options.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2018 via PE Hub

CIP Capital, acquired GlynnDevins

synopsis: CIP Capital, a private equity firm focused on platform investments in growth-oriented, middle-market companies, has acquired GlynnDevins, the leader in senior living marketing solutions. Their research-based brand development process, digital advertising programs and campaign strategies continue to be core service offerings within the agency.
buyer: CIP Capital
CIP Capital is a private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Tech-Enabled Services sectors. The fund seeks to invest in proven, profitable businesses. "
target parent: Falfurrias Capital
target: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via Company Press Release

GlynnDevins, acquired Frogman Interactive

synopsis: GlynnDevins has acquired Frogman Interactive to strengthen its integrated marketing, sales and consultative services. Frogman Interactive, a Winston-Salem based Interactive Marketing Agency, is certified to provide integrated marketing solutions that will introduce audiences to a new realm of immersive interactive experiences.
buyer parent: Falfurrias Capital
buyer: GlynnDevins
GlynnDevins is the nation’s premier marketing and advertising agency serving leading senior living communities and their development and management partners. Over a quarter-century working exclusively in senior living has given them the proficiency to create their own metrics-based planning process."
target: Frogman Interactive
Frogman Interactive, a Winston-Salem based Interactive Marketing Agency, is certified to provide integrated marketing solutions that will propel brands and introduce their audiences to a new realm of immersive interactive experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/27/2016 via BNC Analysis

GlynnDevins, acquired SB&A Integrated Marketing

synopsis: GlynnDevins, a marketing and advertising agency which specializes in the senior-living sector, announced that it acquired SB&A Integrated Marketing and Brooks Adams Research, a marketing agency in senior living communities based in Richmond, VA. Financial details were not disclosed.
buyer parent: Falfurrias Capital
buyer: GlynnDevins
GlynnDevins is the nation’s premier marketing and advertising agency serving leading senior living communities and their development and management partners. Over a quarter-century working exclusively in senior living has given them the proficiency to create their own metrics-based planning process."
target: SB&A Integrated Marketing
SB&A Integrated Marketing has more than 30 years of experience in marketing for senior living communities — from Active Adult and 55+ communities, to Continuing Care Retirement Communities (CCRCs) and standalone Assisted Living, Skilled Nursing and Memory Support organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2018 via PE Hub

CIP Capital, acquired GlynnDevins

synopsis: CIP Capital, a private equity firm focused on platform investments in growth-oriented, middle-market companies, has acquired GlynnDevins, the leader in senior living marketing solutions. Their research-based brand development process, digital advertising programs and campaign strategies continue to be core service offerings within the agency.
buyer: CIP Capital
CIP Capital is a private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Tech-Enabled Services sectors. The fund seeks to invest in proven, profitable businesses. "
target parent: Falfurrias Capital
target: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2018 via PE Hub

CIP Capital, acquired GlynnDevins

synopsis: CIP Capital, a private equity firm focused on platform investments in growth-oriented, middle-market companies, has acquired GlynnDevins, the leader in senior living marketing solutions. Their research-based brand development process, digital advertising programs and campaign strategies continue to be core service offerings within the agency.
buyer: CIP Capital
CIP Capital is a private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Tech-Enabled Services sectors. The fund seeks to invest in proven, profitable businesses. "
target parent: Falfurrias Capital
target: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

By GlynnDevins


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Bluespire Marketing

Linkmedia 360

Murdock

GlynnDevins

Frogman Interactive

SB&A Integrated Marketing

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GlynnDevins

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GlynnDevins

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