Like Polimetrix

closed 9/11/2007 via

YouGov plc, acquired Polimetrix

synopsis: YouGov, plc the UK's leading online market research company, will acquire Palo Alto-based Polimetrix, Inc., a leader in online polling in the US. YouGov acquired 32% of Polimetrix in December 2006 and will pay $24.1 million in cash and stock for the remaining 68% of Polimetrix that it does not currently own.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is a professional market research agency pioneering the use of the Internet and information technology to collect higher-quality in-depth data for market research and public consultation. The sample for each survey is carefully selected and controlled. "
target: Polimetrix
Polimetrix conduct surveys through our PollingPoint website, which provides anyone interested with the opportunity to participate in interesting and serious polls on a variety of topics. PollingPoint also conducts surveys among its opt-in panelists via e-mail. Our only business is polling.
price ($mm)
$24*
rev ($mm)
$2
EBITDA ($mm)
EV / rev
16.4x
EV / EBITDA
closed 3/30/2007 via PR Newswire

Harris Interactive, acquired MediaTransfer AG Netresearch and Consulting

synopsis: Harris Interactive has acquired MediaTransfer AG Netresearch & Consulting, a private European online research firm based in Hamburg, Germany which will provide access into the $2.2 billion German market research market - the fourth-largest in the world.
buyer: Harris Interactive (HPOL:$140.32)
Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. "
target: MediaTransfer AG Netresearch and Consulting
MediaTransfer AG specializes in online market research. Worldwide online panels allow MediaTransfer AG to offer clients from many different industries such as consumer and durable goods, telecommunications, financial services and automobile international market research, one stop.
price ($mm)
$8.10
rev ($mm)
$5
EBITDA ($mm)
EV / rev
2.0x
EV / EBITDA
closed 3/27/2006 via BusinessWire

Informed Balance merged with Sway, Inc.,

synopsis: Sway, Inc., a fast-growing, interactive marketing agency that builds social networks online, announced that it has merged with Informed Balance, a consulting firm which designs user experiences for global Fortune 500 companies.
buyer: Sway, Inc.
Sway creates innovative online experiences for businesses and their audiences. Through research, development and promotion, Sway creates measurable results that improve its clients' online presence, brand, and sales. "
target: Informed Balance
Informed Balance provides a host of online services such as Web strategy, usability and search engine optimization. The team of software engineers and user-centered designers balance market research, Web analytics and processes with the people side of the technology equation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2015 via PR Newswire

Connexity, acquired Hitwise Pty. Ltd.

synopsis: Digital marketing company Connexity, Inc. has acquired Hitwise, a leader in large-scale online clickstream data collection and consumer behavioral analytics. Hitwise's broad, audience-based insights into consumer online behavioral trends bolsters Connexity's offering to marketers, agencies and publishers.
buyer parent: Symphony Technology Group
buyer: Connexity
Connexity, Inc. is a technology driven marketing solutions company that leverages almost twenty years of ecommerce expertise to enable retailers and brands to understand their consumers better, acquire new customers at a lower cost, and increase sales. "
target parent: Experian plc
target: Hitwise Pty. Ltd.
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
price ($mm)
$47
rev ($mm)
$74
EBITDA ($mm)
EV / rev
0.7x
EV / EBITDA
closed 9/9/2009 via Company Press Release

The Nielsen Company, Inc., acquired KoreanClick

synopsis: The Nielsen Company announced that it has acquired KoreanClick, the leading Web measurement company in South Korea. Already setting the standard for Internet measurement in the fast growing Asia/Pacific region, Nielsen further extends its global leadership with this acquisition.
buyer parent: Valcon Acquisition BV
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
The Nielsen Company is world’s leading provider of marketing information, audience measurement, and business media products and services. Nielsen provides clients with the most complete view of their consumers and their markets. "
target: KoreanClick
KoreanClick collects and analyzes information regarding the behaviors of South Korean Internet users. Through these activities KoreanClick offers local and foreign companies information about the internet industry, media research results, consulting services and search engine marketing information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/19/2007 via PR Newswire

Experian Information Solutions, acquired Hitwise Pty. Ltd.

synopsis: Experian, the global information solutions company, has acquired Hitwise, a leading Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively. The purchase price is approximately $240m and will be funded from Experian's existing cash resources.
buyer: Experian Information Solutions
Experian is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. "
target parent: Insight Venture Partners
target: Hitwise Pty. Ltd.
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
price ($mm)
$240
rev ($mm)
$40
EBITDA ($mm)
EV / rev
6.0x
EV / EBITDA
announced 5/11/2011 via Market Wire

e-Rewards, Inc., will acquire Conversition Strategies

synopsis: e-Rewards, Inc. has reached an agreement to acquire Conversition Strategies, a pioneer in the Social Media Research industry. Its primary, EvoListen, collects data sourced from online social media outlets, filters the data collected, utilizes scientific sampling and weighting to report the results, and then formats it into quantitative data sets.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting. With over 1000 employees worldwide, it operates a strong portfolio of brands including Research Now, e-Miles, and Peanut Labs. "
target: Conversition Strategies
Conversition Strategies is an online social media data collection company based in Toronto, Canada. Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/4/2007 via Company Press Release

SNL Financial LC, acquired Kagan Research LLC

synopsis: SNL Financial, the leading sector-focused provider of essential business intelligence to investment banks, money managers and corporations, today announced the acquisition of leading media research and analysis firm, Kagan Research.
buyer: SNL Financial LC
SNL collects, standardizes and disseminates all relevant corporate, financial, market and M&A data -- plus news and analysis - for the Energy, Banking, Financial Services, Insurance, Real Estate and Media & Communications industries. "
target parent: MCG Capital Corporation
target: Kagan Research LLC
Kagan's consulting, publishing and data services provide exclusive benchmarking data and analysis, market advisories and long-range forecasts for TV, radio, cable, satellite, wireless, movie and sports sectors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/10/2007 via PR Newswire

Meredith Corporation, acquired Genex

synopsis: Meredith Corporation, one of America's leading media and marketing companies, has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing.
buyer: Meredith Corporation (NYSE:MDP:$3,188.50)
Meredith is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. "
target: Genex
Genex is an interactive marketing services firm that specializes in online customer relationship marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/3/2004 via PR Newswire

Aerwav Integration Services Inc., acquired Mobius Technology Solutions Inc.

synopsis: Aerwav Integration Services Inc. (AIS), a provider of integrated security and critical communications solutions, announced today that it has acquired Mobius Technology Solutions Inc., a developer of custom Content Management Systems, E-commerce applications and secure data-management solutions.
buyer: Aerwav Integration Services Inc.
Aerwav Integration Services, Inc. ("AIS") is a communications services provider currently specializing in integrated security solutions. We combine the latest in cost-efficient technology, an expert staff and seamless system integration to protect and enhance the assets of our customers. Our value "
target: Mobius Technology Solutions Inc.
Mobius Technology Solutions is a leading Web-development, business consulting, technology and marketing services firm that builds digital solutions that work for its customers. Mobius Technology Solutions focuses on Strategic Internet Consulting, Online Branding and Site Development, Custom E- comm
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/19/2011 via BusinessWire

Emailvision, acquired ObjectiveMarketer

synopsis: Emailvision, the global leader in software as a service (SaaS) for email marketing, has announced it has acquired ObjectiveMarketer, a pioneer in social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
buyer: Emailvision
Founded in 1999, Emailvision has grown to become the global leader in software as a service for email and social marketing. With offices in over 17 locations, Emailvision delivers over 4 billion messages per month on behalf of 3,000 clients located around the world. "
target: ObjectiveMarketer
ObjectiveMarketer is a fast growing start-up based in Redwood City, California with Social Media Marketing solutions that enable organizations to actively manage and measure their social engagement practices across all major social media channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/21/2010 via Market Wire

Dachis Corporation, Inc., acquired Powered, Inc.

synopsis: Dachis Group, the world's largest Social Business consultancy, announced the acquisition of Powered Inc. and its operating subsidiaries StepChange Group, Drillteam, and crayon. Powered is a full-service social media agency that helps brands and their agencies establish a meaningful brand presence across the social media spectrum.
buyer parent: Austin Ventures, L.P.
buyer: Dachis Corporation, Inc.
Dachis Group is a Social Business consultancy. Through its three main Social Business practice areas, Social Business Strategy, Social Business Engagement, and Social Business Intelligence, Dachis Group helps large organizations become more connected and engaged with their constituents. "
target: Powered, Inc.
Powered, Inc. builds and executes social media programs utilizing a full suite of services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2010 via Market Wire

Powered, Inc., acquired Drillteam

synopsis: Powered announced that it is launching a full-service social media agency through the acquisition of Drillteam. Drillteam helps brands acquire and energize customer advocates, then sustain momentum through both offline events and online communities, and promotions on platforms like Facebook, niche blogs and Twitter.
buyer: Powered, Inc.
Powered, Inc. builds and executes social media programs utilizing a full suite of services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities. "
target: Drillteam
Drillteam is an engagement marketing agency specializing in earned media. Drillteam helps brands acquire and energize customer advocates, then sustain momentum through both offline events and online communities, and promotions on platforms like Facebook, niche blogs and Twitter.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2010 via Market Wire

Powered, Inc., acquired StepChange

synopsis: Powered announced that it is launching a full-service social media agency through the acquisition of StepChange. StepChange enhances a brand's reach by extending presence into social networks and mobile platforms through Facebook development/applications, social site development, mobile/applications and Widget Ads.
buyer: Powered, Inc.
Powered, Inc. builds and executes social media programs utilizing a full suite of services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities. "
target: StepChange
StepChange enhances a brand's reach by extending presence into social networks and mobile platforms through Facebook development/applications, social site development, mobile/applications and Widget Ads.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2010 via Market Wire

Powered, Inc., acquired Crayon

synopsis: Powered announced that it is launching a full-service social media agency through the acquisition of Crayon. Crayon works with Fortune 1000 brands to develop strategies that positively impact customer relationships through the integration of continuous online conversations into traditional marketing programs.
buyer: Powered, Inc.
Powered, Inc. builds and executes social media programs utilizing a full suite of services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities. "
target: Crayon
Crayon brings extensive experience as a strategic social marketing consultancy. Crayon works with Fortune 1000 brands to develop strategies that positively impact customer relationships through the integration of continuous online conversations into traditional marketing programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2007 via Company Press Release

Wunderman, acquired Blast Radius

synopsis: WPP has acquired Vancouver-based Blast Radius, a strategic interactive agency with offices in Amsterdam, New York, London, Toronto and San Francisco. Following Closing, Blast Radius will be aligned with WPP's Wunderman network, the second largest marketing services and relationship marketing network.
buyer parent: WPP Group, plc
buyer: Wunderman
Wunderman is one of the largest, most experienced customer-focused marketing communications companies in the world, with 76 offices in 36 countries. Our focus is simple: acquire, keep and offer value to consumers in the most creative ways possible. "
target: Blast Radius
Founded in 1997, Blast Radius is a proudly independent strategic interactive agency that builds long term relationships with major consumer-facing brands to deliver innovative and profitable customer experiences that realize the promise of the connected world.
price ($mm)
rev ($mm)
$43
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/21/2018 via BNC Analysis

EnterBridge Technologies, Inc., acquired SMA Informatics Partners LLC

synopsis: EnterBridge Technologies Inc bought SMA Informatics Partners LLC. SMA Informatics Partners LLC is a Richmond-based data analytics firm that provides data collection and data analysis that helps hospitals, ambulatory surgery centers, and physician practices compare their quality of care to competitors and improve clinical outcomes.
buyer: EnterBridge Technologies, Inc.
EnterBridge, a Henrico County, VA-based firm founded by entrepreneurs Erik Bleyl and Todd Nuckols in 2002, EnterBridge uses data and analytics to create a better customer experience for B2B organizations looking to grow through innovation. "
target: SMA Informatics Partners LLC
SMA Informatics Partners LLC is a Richmond-based data analytics firm that provides data collection and data analysis that helps hospitals, ambulatory surgery centers, and physician practices compare their quality of care to competitors and improve clinical outcomes. It has customers in 32 states.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/22/2007 via Company Press Release

VNU Media Measurement & Information, purchased a minority stake in NetRatings, Inc.

synopsis: The Nielsen Company and NetRatings, Inc. completed the previously announced merger of NetRatings with a wholly owned subsidiary of The Nielsen Company.
buyer parent: Valcon Acquisition BV
buyer: VNU Media Measurement & Information
VNU Media Measurement & Information: global leader in measuring the usage of media. Every day, thousands of companies around the world rely on the information of VNU Media Measurement & Information to help them improve their business performance. "
target parent: Valcon Acquisition BV
target: NetRatings, Inc.
NetRatings, Inc. delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement.
price ($mm)
$306*
rev ($mm)
$82
EBITDA ($mm)
$6
EV / rev
9.5x
EV / EBITDA
127.1x
closed 8/20/2013 via Wall Street Journal

Ebiquity plc, acquired Stratigent LLC

synopsis: Ebiquity has acquired all of the membership interests in Stratigent LLC, a US-based multi-channel analytics provider that helps its clients to measure and optimise their consumer communications and engagement, predominantly focused on 'owned' channels.
buyer: Ebiquity plc (AIM:EBQ:$120.30)
Ebiquity plc, through its subsidiaries, provides a range of business critical data, analysis, and consultancy services to advertisers, media owners, and public relations professionals in the United Kingdom and internationally. "
target: Stratigent LLC
Stratigent is the global leader in providing multi-channel analytics consulting to enterprise level brands. Stratigent focuses on transforming the way organizations leverage data to make business decisions in the digital analytics space.
price ($mm)
$4.00
rev ($mm)
$4
EBITDA ($mm)
EV / rev
2.4x
EV / EBITDA
closed 9/11/2007 via

YouGov plc, acquired Polimetrix

synopsis: YouGov, plc the UK's leading online market research company, will acquire Palo Alto-based Polimetrix, Inc., a leader in online polling in the US. YouGov acquired 32% of Polimetrix in December 2006 and will pay $24.1 million in cash and stock for the remaining 68% of Polimetrix that it does not currently own.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is a professional market research agency pioneering the use of the Internet and information technology to collect higher-quality in-depth data for market research and public consultation. The sample for each survey is carefully selected and controlled. "
target: Polimetrix
Polimetrix conduct surveys through our PollingPoint website, which provides anyone interested with the opportunity to participate in interesting and serious polls on a variety of topics. PollingPoint also conducts surveys among its opt-in panelists via e-mail. Our only business is polling.
price ($mm)
$24*
rev ($mm)
$2
EBITDA ($mm)
EV / rev
16.4x
EV / EBITDA
closed 12/19/2018 via BNC Analysis

YouGov plc, acquired Portent.IO

synopsis: YouGov, an international, full-service research company, has acquired Portent.IO, a UK-based, comprehensive social analytics platform for the film and television industry. Portent.IO combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for their clients.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Portent.IO
Portent.IO is a UK-based, comprehensive social analytics platform for the film and television industry. Portent.IO combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for their clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/21/2018 via BNC Analysis

YouGov plc, acquired InConversation

synopsis: YouGov, an international online market research company, has acquired InConversation. The InConversation platform enables anyone to turn their audience into an engaged and responsive community by having an ongoing two-way conversation with them.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: InConversation
The InConversation platform enables anyone to turn their audience into an engaged and responsive community by having an ongoing two-way conversation with them. Their audience conversation channels work across platforms and are used by companies to get to know and engage their audiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/24/2018 via BNC Analysis

YouGov plc, acquired SMG Insight

synopsis: Market research and data analytics group YouGov PLC that it has acquired UK sports research agency SMG Insight Ltd. YouGov currently owns 20% stake in SMG Insight and will buy the remaining 80% stake from Frank Saez, the founder and managing director of SMG Insight.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: SMG Insight
UK-based SMG Insight Ltd is a sports research agency. Founded in 2010, SMG Insight is the sports, sponsorship and entertainment research company in partnership with YouGov, the pioneering online market research company.
price ($mm)
$28*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/10/2010 via PR Newswire

YouGov plc, will acquire Harrison Group LLC

synopsis: Harrison Group LLC, a leading marketing and strategic research consulting firm headquartered in Waterbury, CT, announced that it has agreed to be acquired by YouGov plc, a global market leader in survey and market research, political polling, panel management, research operations and business consulting.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Harrison Group LLC
Harrison Group is one of the country's leading marketing and strategic research consulting firms. Harrison Group specializes in concept testing, forecasting, segmentation, branding, business consulting and market modeling.
price ($mm)
$6.00
rev ($mm)
$11
EBITDA ($mm)
$1
EV / rev
1.3x
EV / EBITDA
14.3x
closed 9/11/2007 via

YouGov plc, acquired Polimetrix

synopsis: YouGov, plc the UK's leading online market research company, will acquire Palo Alto-based Polimetrix, Inc., a leader in online polling in the US. YouGov acquired 32% of Polimetrix in December 2006 and will pay $24.1 million in cash and stock for the remaining 68% of Polimetrix that it does not currently own.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is a professional market research agency pioneering the use of the Internet and information technology to collect higher-quality in-depth data for market research and public consultation. The sample for each survey is carefully selected and controlled. "
target: Polimetrix
Polimetrix conduct surveys through our PollingPoint website, which provides anyone interested with the opportunity to participate in interesting and serious polls on a variety of topics. PollingPoint also conducts surveys among its opt-in panelists via e-mail. Our only business is polling.
price ($mm)
$24*
rev ($mm)
$2
EBITDA ($mm)
EV / rev
16.4x
EV / EBITDA
closed 12/5/2011 via Market Wire

Avatar International LLC, acquired HR Solutions International, Inc.

synopsis: Avatar International, a leading healthcare quality improvement firm, announced its acquisition of HR Solutions International, Inc., a human capital management consulting firm specializing in employee and physician engagement. The firm designs surveys and administers them primarily through email and web-based channels.
buyer parent: The Riverside Company
buyer: Avatar International LLC
Avatar International, a research and consulting company based in Orlando, Fla., specializes in Evidence Based Intelligent Surveys™ and Innovative Strategies™ to transform information into significant quality and efficiency of care improvement for the healthcare industry. "
target: HR Solutions International, Inc.
HR Solutions International designs surveys and administers them primarily through email and web-based channels. Customers access the data through an online reporting tool that provides detailed and customizable results as well as actionable recommendations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/24/2010 via BusinessWire

uSamp, acquired DMS Insights

synopsis: uSamp, one of the world’s fastest-growing online panel and technology companies, announced the acquisition from AOL of DMS Insights, also known as Digital Marketing Services, Inc., online research experts and inventors of the patented River Sample.
buyer: uSamp
uSamp, formerly United Sample Inc., is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. Founded in 2008, uSamp has 90 team members worldwide and more than 2.0 million global market research panelists. "
target parent: AOL LLC
target: DMS Insights
Founded in 1995, DMS Insights is the inventor of River SampleTM and a leader in delivering high-quality online research. Leveraging its full-service heritage, DMS provides a level of research expertise unseen in other online sample providers.
price ($mm)
$3.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/20/2009 via BusinessWire

Bain Capital Ventures, Spectrum Equity Investors, will acquire SurveyMonkey.com

synopsis: SurveyMonkey, the leading provider of online survey solutions, has announced that an investor group led by Spectrum Equity Investors and including Bain Capital Ventures has entered into an agreement to acquire a majority interest in the company. Financial terms of the transaction were not disclosed.
buyer: Spectrum Equity Investors
buyer: Bain Capital Ventures
Spectrum Equity Investors is one of the largest, fastest-growing, and most experienced private equity investors. They have investment professionals that have invested in more than 150 telecommunications, networking, information services, and media businesses. "
target: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
Founded in 1999, SurveyMonkey is a leading provider of online survey solutions. Every day, SurveyMonkey helps thousands of people gather the feedback they need to make more informed decisions. SurveyMonkey’s offices are located in Portland, Oregon.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$125,843.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$6.65)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/2/2011 via Company Press Release

Survey Sampling, Inc., will acquire Opinionology

synopsis: Survey Sampling International (SSI) and Opinionology announced that they have entered into an agreement to combine, pending regulatory approval, bringing together two of the world’s leading global providers of sampling, data collection and data analytic services.
buyer parent: Providence Equity Partners Inc.
buyer: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. "
target: Opinionology
Since 1987, Opinionology (formerly Western Wats) has helped market researchers worldwide gather opinions from consumers and professionals. The collected information is used by business and government to increase understanding and improve our world. Opinionology is a survey research company.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2010 via PR Newswire

The Dieringer Research Group, Inc., acquired Lein-Spiegelhoff, Inc.

synopsis: The Dieringer Research Group, Inc., a full service marketing research company located in Brookfield, Wisconsin, has acquired the customer base of Lein/Spiegelhoff, a field service research company also in Brookfield, Wisconsin.
buyer: The Dieringer Research Group, Inc.
Since 1974, The Dieringer Research Group (www.thedrg.com) has provided qualitative and quantitative marketing research and consulting services to companies from a wide range of industries, including: Healthcare, Insurance, Technology, Financial Services, Government, Utilities and Manufacturing. "
target: Lein-Spiegelhoff, Inc.
Lein-Spiegelhoff, Inc., has a reputation based on 35 years of experience with satisfied clients. Specialties include focus groups, individual interviews, phone surveys, product placements, central location testing, ethnographic studies, mock juries, taste tests, in home interviews and music tests.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/9/2006 via Company Press Release

Alliance Data Systems Corporation, will acquire ICOM Information and Communications L.P.

synopsis: Alliance Data has reached an agreement to acquire ICOM Information and Communication Inc. (ICOM), a leading provider of targeted list, marketing data and communication solutions for the direct response, consumer packaged goods (CPG) and over-the-counter pharmaceutical industries in North America.
buyer: Alliance Data Systems Corporation (ADS:$7,743.70)
Alliance Data Systems Corporation is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies. "
target: ICOM Information and Communications L.P.
ICOM is a top provider of high quality consumer response lists, data, communications products & analytic services. ICOM’s consumer surveys capture the purchase behaviors and intentions, health conditions, lifestyles, hobbies, interests, product ownership & demographics of North American households.
price ($mm)
$31
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2011 via BNC Analysis

MetrixLab, acquired CRM Metrix

synopsis: Online research firm MetrixLab has bought digital marketing analytics specialist CRM Metrix, creating a combined digital marketing research business of over €30m in annual revenues. MetrixLab works primarily in the areas of new product development, brand communication, e-business performance and customer satisfaction measurement.
buyer: MetrixLab
MetrixLab is a global Online Market Research company, specializing in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. MetrixLab has grown to be one of Europe's leading online market research companies. "
target: CRM Metrix
CRM Metrix is the only global company offering digital market research solutions with extensive global experience. It offers a full range of digital market research solutions to help clients make the best decisions at all stages of the digital marketing development process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2011 via BNC Analysis

Affinion Group, Inc., acquired Webloyalty.com, Inc.

synopsis: Affinion Group has completed an acquisition of Webloyalty, a global leader in generating incremental revenue for online businesses through a comprehensive suite of proprietary tools and technologies. Webloyalty connects partners to new customers, minimizes cart abandonment, offers extra value after the transaction and builds repeat business.
buyer parent: Apollo Global Management, LLC
buyer: Affinion Group, Inc. (OTCPK:AFGR:$954.00)
Affinion Group provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,500 marketing partners worldwide. "
target parent: General Atlantic, LLC
target: Webloyalty.com, Inc.
Webloyalty.com, a leading provider of incremental revenue for online businesses, has more than two million memberships in its reward, discount and protection programs. Members benefit from high-value subscription services that match their needs and interests.
price ($mm)[EV]
$296 [$270]
rev ($mm)
$214
EBITDA ($mm)
$46
EV / rev
1.3x
EV / EBITDA
5.9x

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