Like NCI Mobility LLP

announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
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announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
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closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$125,843.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
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closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
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closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2011 via BNC Analysis

MetrixLab, acquired CRM Metrix

synopsis: Online research firm MetrixLab has bought digital marketing analytics specialist CRM Metrix, creating a combined digital marketing research business of over €30m in annual revenues. MetrixLab works primarily in the areas of new product development, brand communication, e-business performance and customer satisfaction measurement.
buyer: MetrixLab
MetrixLab is a global Online Market Research company, specializing in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. MetrixLab has grown to be one of Europe's leading online market research companies. "
target: CRM Metrix
CRM Metrix is the only global company offering digital market research solutions with extensive global experience. It offers a full range of digital market research solutions to help clients make the best decisions at all stages of the digital marketing development process.
price ($mm)
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closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
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closed 12/5/2011 via Market Wire

Avatar International LLC, acquired HR Solutions International, Inc.

synopsis: Avatar International, a leading healthcare quality improvement firm, announced its acquisition of HR Solutions International, Inc., a human capital management consulting firm specializing in employee and physician engagement. The firm designs surveys and administers them primarily through email and web-based channels.
buyer parent: The Riverside Company
buyer: Avatar International LLC
Avatar International, a research and consulting company based in Orlando, Fla., specializes in Evidence Based Intelligent Surveys™ and Innovative Strategies™ to transform information into significant quality and efficiency of care improvement for the healthcare industry. "
target: HR Solutions International, Inc.
HR Solutions International designs surveys and administers them primarily through email and web-based channels. Customers access the data through an online reporting tool that provides detailed and customizable results as well as actionable recommendations.
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closed 6/24/2010 via BusinessWire

uSamp, acquired DMS Insights

synopsis: uSamp, one of the world’s fastest-growing online panel and technology companies, announced the acquisition from AOL of DMS Insights, also known as Digital Marketing Services, Inc., online research experts and inventors of the patented River Sample.
buyer: uSamp
uSamp, formerly United Sample Inc., is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. Founded in 2008, uSamp has 90 team members worldwide and more than 2.0 million global market research panelists. "
target parent: AOL LLC
target: DMS Insights
Founded in 1995, DMS Insights is the inventor of River SampleTM and a leader in delivering high-quality online research. Leveraging its full-service heritage, DMS provides a level of research expertise unseen in other online sample providers.
price ($mm)
$3.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/7/2009 via PR Newswire

Q Interactive, acquired Postmaster Direct

synopsis: Q Interactive, a performance-based advertising network, announced the acquisition of Postmaster Direct,, a pioneer of double opt-in permission based email marketing, from Authentic Response, Inc. The purchase of Postmaster Direct will add high quality publishers and advertisers to Q Interactive's growing email advertising network.
buyer parent: Intrepid Investments, LLC
buyer: Q Interactive
Q Interactive provides digital marketing that help advertisers reach their target consumers and publishers better monetize their online audience. Q Interactive optimizes its services across a broad advertising network using a unique combination of behavioral, demographic and transactional data. "
target parent: Authentic Response, Inc.
target: Postmaster Direct
Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques.
price ($mm)
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closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/20/2009 via BusinessWire

Bain Capital Ventures, Spectrum Equity Investors, will acquire SurveyMonkey.com

synopsis: SurveyMonkey, the leading provider of online survey solutions, has announced that an investor group led by Spectrum Equity Investors and including Bain Capital Ventures has entered into an agreement to acquire a majority interest in the company. Financial terms of the transaction were not disclosed.
buyer: Spectrum Equity Investors
buyer: Bain Capital Ventures
Spectrum Equity Investors is one of the largest, fastest-growing, and most experienced private equity investors. They have investment professionals that have invested in more than 150 telecommunications, networking, information services, and media businesses. "
target: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
Founded in 1999, SurveyMonkey is a leading provider of online survey solutions. Every day, SurveyMonkey helps thousands of people gather the feedback they need to make more informed decisions. SurveyMonkey’s offices are located in Portland, Oregon.
price ($mm)
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closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/20/2005 via BusinessWire

Millward Brown, acquired Dynamic Logic

synopsis: Millward Brown, a global leader and recognized authority in advertising, media, marketing communications and brand equity research, has acquired Dynamic Logic, a leading online research company that measures and analyzes marketing effectiveness.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: Dynamic Logic
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic's three main product areas are: AdIndex(R) to measure online advertising, CrossMedia Research(TM) for multimedia campaigns and MarketNorms(R), an advertising effectiveness database.
price ($mm)
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closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
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closed 3/8/2018 via BNC Analysis

Institutional Investor Inc., acquired Extel

synopsis: Euromoney Institutional Investor has acquired Extel from WeConvene, and it will integrate Extel into its Institutional Investor Research business. Extel runs the annual independent survey of quality across the European equities investment community, providing an unparalleled data-set to help clients analyse and drive their market understanding.
buyer parent: Euromoney Institutional Investor PLC
buyer: Institutional Investor Inc.
Institutional Investor is a leading international business to business publisher, focused primarily on international finance. It publishes magazines, newsletters and journals as well as research, directories, books and maps. "
target parent: WeConvene
target: Extel
Extel conducts market studies across all three sides of the European Equities investment community, delivering a comprehensive range of rankings, market trends and sentiment insights. The Extel Survey is the largest study of its kind worldwide, with over 16,000 participants from 93 countries.
price ($mm)
rev ($mm)
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closed 11/1/2005 via BusinessWire

Bacon's Information Inc., acquired multivision, inc.

synopsis: Bacon's Information, Inc., a provider of media research, distribution, monitoring and evaluation services for public relations, marketing and corporate communications professionals, today announced the acquisition of Multivision, Inc., a broadcast monitoring and media management company headquartered in Oakland, California.
buyer parent: Cision
buyer: Bacon's Information Inc.
Bacon's Information provides a wide range of information and assistance for anyone needing to research, contact or monitor the media. Bacon's is a leading provider of media services to public relations professionals in corporate, non-profit, governmental and educational environments. Bacon's is kno "
target: multivision, inc.
multivision is a leader in the collection, analysis and delivery of real-time corporate intelligence. Businesses rely on multivision’s services to track public opinion, communications campaigns and informational research across the spectrum of media.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/30/2015 via BNC Analysis

In-Touch Survey Systems Ltd., will acquire Statopex Inc.

synopsis: In-Touch Survey Systems Ltd., a company that provides advanced interactive data capture and measurement solutions for large organizations striving to connect with prospects, customers, suppliers, employees and managers, announced that it expects to acquire Statopex Inc., a customer experience measurement company.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides advanced interactive data capture and measurement solutions for large organizations striving to connect with prospects, customers, suppliers, employees and managers. "
target: Statopex Inc.
Established in 1987, Statopex is a team of experts who develop customized Mystery Shopping programs used to evaluate the quality of the customer service and experience provided at a location or to validate compliance of retail stores to the Act prohibiting the sale to minors.
price ($mm)
$1.15
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.4x
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/16/2012 via Reuters

All About, Inc., will acquire Luke19 Co., Ltd.

synopsis: All About, Inc. announced that it has increased its voting rights of Luke19 Co., Ltd., from 14.85% to 55.33%. Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members.
buyer: All About, Inc. (JASDAQ:2454:$91.69)
All About, Inc. provides Internet advertising services. It offers editorial advertising, ad impressions, and ad traffic services. The company also operates All About Style Store, an online shopping store; and COCOMO, an online gift shop. "
target: Luke19 Co., Ltd.
Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members. Luke19 has business ties with more than 950 companies, providing reliable consumer attitude surveys and analyses.
price ($mm)
$1.10*
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 2/19/2015 via BNC Analysis

Havas, acquired Plastic Mobile Inc.

synopsis: Havas, one of the world's largest global advertising, digital and communications groups, announced the acquisition of Plastic Mobile, an award-winning mobile agency that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives.
buyer parent: Bolloré
buyer: Havas (ENXTPA:HAV:$2,703.63)
Havas is one of the world's largest global communications groups, offering a range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, human resources, multimedia interactive communications, public relations, and more. "
target: Plastic Mobile Inc.
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives.
price ($mm)
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closed 12/4/2006 via BusinessWire

ValueClick, Inc., acquired Shopping.net

synopsis: ValueClick, Inc. has acquired Shopping.net, a privately-held company based in London, for approximately $13.3 million in cash, net of cash acquired. Shopping.net owns and operates 27 websites that provide comparison shopping, search and vertical market content to European online consumers.
buyer: ValueClick, Inc. (VCLK:$593.84)
ValueClick, Inc. is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. "
target: Shopping.net
Shopping.net is a free service which allows you to save time and money when shopping online. We don't sell products directly but instead provide independent shopping search, information and comparison tools allowing you to find the best deals and lowest prices no matter what you're shopping for.
price ($mm)
$13
rev ($mm)
$4
EBITDA ($mm)
$2
EV / rev
3.3x
EV / EBITDA
6.7x
closed 4/10/2006 via AP - Associated Press

United Online, Inc., acquired My Points, Inc.

synopsis: Web company United Online Inc. said Monday it bought My Points Inc. from UAL Corp. for $56 million in cash. MyPoints.com, with 1.4 million active members, reported revenue of $38.4 million in 2005 and income of $2.4 million. The site offers members rewards for numerous marketing activities, such as purchasing products from participating advertisers
buyer: United Online, Inc. (UNTD:$151.12)
United Online wants to bring people together on the Internet. Created in 2001 by the merger of leading US Internet service providers NetZero and Juno Online Services, United Online continues the free Internet service model with hopes of converting faithful users into paying customers. "
target parent: UAL Corp.
target: My Points, Inc.
MyPoints.com is a leading provider of member-driven Internet direct marketing services. Our service features a True Opt-in® database of more than 10 million members, and provides advertisers with an integrated suite of media products — including enhanced email and dynamically served web offers.
price ($mm)
$56
rev ($mm)
$38
EBITDA ($mm)
$5
EV / rev
1.5x
EV / EBITDA
11.7x
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,038.49)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
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closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
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EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
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closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,038.49)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/29/2014 via Company Press Release

GfK Group, acquired Cogenta Systems Ltd.

synopsis: GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. "
target: Cogenta Systems Ltd.
Cogenta is an industry pioneer in providing retail and pricing intelligence services, partnering with the biggest European retailers and brands. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/28/2014 via PR Web

reach | influence, acquired Penfield Consulting

synopsis: reach | influence, [ri], a leading marketing and analytics company and provider of shopper engagement strategies to the independent retail community, is pleased to announce a strategic acquisition of retail analytics firm Penfield Consulting.
buyer: reach | influence
reach | influence, is a marketing analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales. They provide services and insight to independent retailers, wholesalers and CPGs. "
target: Penfield Consulting
Penfield Consulting is a retail analytics firm. Penfield Consulting delivered advanced analytics to the largest of retailers including The Sports Authority, The Home Depot, Priceline.com, and others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/7/2014 via BNC Analysis

RDI Marketing Services, Inc., acquired Service Industry Research Systems, Inc.

synopsis: RDI, a world class outsourcer, is pleased to announce their most recent acquisition of SIRS, Inc. Service Industry Research Systems, Inc. (SIRS) is a marketing research firm that specializes in insights for the retail industry.
buyer: RDI Marketing Services, Inc.
RDI is a world class outsourcer that provides custom solutions (sales, customer service, marketing, technology) on an outsourced basis to help businesses operate their core business more effectively. RDI was established in 1978 and their corporate headquarters is located in Blue Ash, OH. "
target: Service Industry Research Systems, Inc.
Service Industry Research Systems, Inc. (SIRS) is a marketing research firm that specializes in insights for the retail industry. It offers Conusmer Service Industry companies tested, sales predictive tools to identify how to gain and maintain new and loyal customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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