Like RawData

closed 7/25/2013 via PE Hub

MarketTools Inc., acquired RawData

synopsis: MarketTools acquired RawData. RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leader in software and services for online market research. Their solutions include custom market research services focused on innovation and shopper research, and a suite of market research software for survey, panel, and community management. "
target: RawData
RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
price ($mm)
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closed 11/12/2012 via BusinessWire

NM Incite, acquired SocialGuide

synopsis: Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions.
buyer parent: The Nielsen Company, Inc.
buyer: NM Incite
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands. "
target: SocialGuide
SocialGuide is a leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide identifies, captures and organizes social buzz from Twitter in real time for every program aired across 232 of the most popular U.S. television channels.
price ($mm)
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closed 4/2/2014 via PR Newswire

Kantar Media, acquired The Data Republic

synopsis: Kantar Media, a world leader in audience research announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media provides critical information that helps their clients make better decisions about communications. They enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. "
target: The Data Republic
The Data Republic is a specialist social TV analytics agency. It has developed a proprietary platform and suite of tools for monitoring and analysing real-time data across social media.
price ($mm)
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closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
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closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
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closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
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closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
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closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
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closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 3/19/2014 via PR Newswire

Salience Insight, purchased US Operations from CARMA International

synopsis: Salience Insight, the global media evaluation specialist, is acquiring the US operations of CARMA International, the first company to commercialize media content analysis in the US. The acquisition excludes CARMA's overseas franchise operations in the key markets of Asia Pac, Europe, Canada, Japan and its affiliates in Brazil and India.
buyer parent: News Group International
buyer: Salience Insight
Salience Insight is the media measurement division of News Group International – a global provider of business intelligence and media resource services. Salience offers a fresh approach and the experience that comes from operating for many years in mature and emerging markets. "
seller: CARMA International
CARMA was the first company to commercialize media content analysis in the United States. Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field.
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closed 8/20/2013 via PR Newswire

Rentrak Corporation, acquired iTVX Inc.

synopsis: Rentrak, the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, announced it has acquired iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms, Rentrak provides unique and actionable insight for their clients and partners. "
target: iTVX Inc.
iTVX is the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media.They serve some of the largest advertisers with advanced analytics for branded entertainment in TV and digital media.
price ($mm)
$0.71
rev ($mm)
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closed 9/30/2013 via BusinessWire

The Nielsen Company, Inc., acquired Arbitron Inc.

synopsis: Nielsen Holdings N.V., a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully completed its acquisition of Arbitron Inc., an international media and marketing research firm.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: Arbitron Inc. (ARB:$449.86)
Arbitron Inc. is an international media and marketing research firm serving the media–radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world.
price ($mm)[EV]
$1,305 [$1,268]
rev ($mm)
$445
EBITDA ($mm)
$130
EV / rev
2.9x
EV / EBITDA
9.9x
closed 5/30/2002 via Company Press Release

ACNielsen Corporation, created a joint venture with Kantar Media Research

synopsis: ACNielsen, a VNU company, and Kantar Media Research (KMR) and Indian Market Research Bureau (IMRB), both part of Kantar, WPP's worldwide information and consultancy business, said today that they have agreed to form a new joint venture that will offer the most comprehensive measurement of TV audiences and advertising expenditures in India
buyer parent: Valcon Acquisition BV
buyer: ACNielsen Corporation
With operations in more than 90 countries, ACNielsen (separate from Nielsen Media Research) is the world's top compiler of consumer data. The company's measurement and analysis services include bar code scanning and store audits, consumer panels, and customized research. "
target: Kantar Media Research
Kantar Media Research (KMR) is an international group of television, print, radio, and interactive media research companies. KMR manages, through equity positions, media research units in over 30 countries.
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closed 10/26/2016 via BusinessWire

Kohlberg & Company, LLC, acquired MarketCast

synopsis: MarketCast, LLC, the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that Kohlberg & Company LLC, has acquired the ownership interest in MarketCast held by RLJ Equity Partners, LLC and State Street Global Advisors.
buyer: Kohlberg & Company, LLC
Kohlberg & Company is a leading private equity firm with over 25 years of successful experience executing transformational strategies enabling middle market companies to enhance business efficiency, breadth, growth and scale. "
target parent: The RLJ Companies
target: MarketCast
Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry.
price ($mm)
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closed 2/5/2015 via PR Newswire

Vobile, Inc., purchased PPT Business from Rentrak Corporation

synopsis: Vobile announced it has acquired the Pay-Per-Transaction (PPT) business from Rentrak, a leader in precisely measuring movies and TV everywhere. The PPT revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
buyer: Vobile, Inc. (SEHK:3738:$15.23)
Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. "
seller: Rentrak Corporation (RENT:$115.67)
Rentrak is a leader in precisely measuring movies and TV everywhere. Their Pay-Per-Transaction (PPT) revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
price ($mm)
$7.00
rev ($mm)
EBITDA ($mm)
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closed 11/20/2014 via PR Newswire

RLJ Equity Partners, acquired MarketCast

synopsis: RLJ Equity Partners, LLC, an affiliate of The RLJ Companies, announced its acquisition of MarketCast, LLC, a premier provider of strategic insights and analysis to marketers and researchers in the global entertainment industry. MarketCast works in collaboration with clients across the entertainment spectrum to test and optimize their content.
buyer parent: The RLJ Companies
buyer: RLJ Equity Partners
RLJ Equity Partners is a middle-market private equity firm focused on generating long-term capital appreciation by investing in profitable and growing businesses led by strong management teams. "
target parent: Shamrock Capital Advisors, Inc.
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
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closed 6/8/2012 via PR Web

Shamrock Capital Advisors, Inc., acquired MarketCast

synopsis: MarketCast, a leading global entertainment research firm, announced that it was acquired by Shamrock Capital Growth Fund III. Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services serving the global entertainment industry.
buyer: Shamrock Capital Advisors, Inc.
Shamrock Capital Advisors is a Los Angeles based private equity firm with over $700 million of capital under management. The firm invests exclusively in the media, entertainment, and communications sectors. "
target parent: Reed Elsevier
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
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closed 7/18/2018 via PR Web

VideoAmp, acquired IronGrid Data Services, Inc.

synopsis: VideoAmp, a software and data solutions company, acquired IronGrid Data Services. IronGrid is a big data technology firm that provides technology platforms, marketers and media companies with access to secure and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
buyer: VideoAmp
VideoAmp is the software and data solutions company powering the convergence of linear TV and digital advertising. Their software solutions enable marketers and content owners to plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. "
target: IronGrid Data Services, Inc.
IronGrid Data Services is a big data technology firm that provides technology platforms, marketers and media companies with access to secure, anonymized, and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
price ($mm)
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closed 9/12/2017 via BNC Analysis

Wicks Group of Companies, acquired Screen Engine/ASI

synopsis: Screen Engine / ASI announced that The Wicks Group, a private investment firm, has completed a majority recapitalization of the company. Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
buyer: Wicks Group of Companies
The Wicks Group of Companies is a private equity firm that invests in lower-middle-market companies operating in the information, education and media industries. The firm uses a consistent investment strategy, partnering with experienced management teams to build businesses through acquisitions. "
target: Screen Engine/ASI
Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
price ($mm)
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closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
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closed 7/25/2013 via PE Hub

MarketTools Inc., acquired RawData

synopsis: MarketTools acquired RawData. RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leader in software and services for online market research. Their solutions include custom market research services focused on innovation and shopper research, and a suite of market research software for survey, panel, and community management. "
target: RawData
RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
price ($mm)
rev ($mm)
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closed 7/25/2013 via PE Hub

MarketTools Inc., acquired RawData

synopsis: MarketTools acquired RawData. RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leader in software and services for online market research. Their solutions include custom market research services focused on innovation and shopper research, and a suite of market research software for survey, panel, and community management. "
target: RawData
RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
price ($mm)
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announced 5/20/2013 via PR Newswire

MarketTools Inc., will acquire Precision Sample

synopsis: MarketTools parent company, MetrixLab, a leading global provider of online market research solutions, announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. Precision Sample is one of the fastest growing companies in the online market research industry.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leading provider of services and software for market research. Through the use of advanced respondent engagement techniques and comprehensive analytic tools, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact. "
target: Precision Sample
Founded in 2010, Precision Sample is one of the fastest growing companies in the online market research industry. Precision Sample helps businesses connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices.
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closed 8/22/2012 via BNC Analysis

Confirmit, acquired CustomerSat, Inc.

synopsis: Confirmit announced that it has acquired CustomerSat(TM), the Enterprise Feedback Management software and services provider. Confirmit is a leader in the Voice of the Customer market, and this acquisition of CustomerSat, a recognised EFM and loyalty leader, adds greater breadth and depth to Confirmit's existing portfolio.
buyer: Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. "
target parent: MetrixLab
target: CustomerSat, Inc.
CustomerSat is a Web-based Enterprise Feedback Management solution used by the world's leading businesses to capture, analyse, and act on feedback from customers, employees, and partners.
price ($mm)
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closed 7/9/2012 via PR Newswire

MetrixLab, acquired MarketTools Inc.

synopsis: MetrixLab, a global provider of online consumer research services, announced that it has acquired MarketTools Research Solutions Inc., a leader in services and software for market research, from TPG Growth. MarketTools is known for pioneering some of the first research technologies on the Internet.
buyer: MetrixLab
MetrixLab is a fast-growing global provider of online consumer research services. Its solutions are employed by over half of the Top 100 Global Brands such as Microsoft, Philips, Google and Heineken. The company is headquartered in Rotterdam, The Netherlands. "
target parent: TPG Capital
target: MarketTools Inc.
MarketTools is the leading provider of services and software for market research. Through the use of advanced respondent engagement techniques and comprehensive analytic tools, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact.
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closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
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closed 2/20/2020 via PR Newswire

Confirmit merged with Dapresy AB,

synopsis: Verdane, the Northern European specialist growth equity investor, has acquired Norway-based Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience, and Market Research. Verdane is the major investor in the Swedish data visualization reporting firm Dapresy and will merge the two companies.
buyer parent: Verdane Capital
buyer: Dapresy AB
Sweden-based Dapresy is the leading data visualization SaaS platform within the market research industry. Dapresy's team has a diverse background in marketing research, marketing, software, IT, client development, and graphic design to ensure an up-to-date, user-friendly platform for its clients. "
target: Confirmit
Norway-based Confirmit is a leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. Confirmit powers Global 5000 companies and Market Research agencies with software products for feedback and data collection, panel management, and more.
price ($mm)
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closed 9/3/2019 via GlobeNewswire

SurveyMonkey, acquired GetFeedback

synopsis: SurveyMonkey, a leading global survey software company, has acquired customer experience management company GetFeedback, Inc. A top-rated feedback solution for Salesforce, GetFeedback serves 10,000 leading brands, which include enterprise customers like Cisco, 3M, Caterpillar, Johnson & Johnson, Walgreens, and Salesforce.
buyer: SurveyMonkey (NasdaqGS:SVMK:$276.92)
SurveyMonkey is the world’s leading online survey platform, with more than 2 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. "
target parent: Campaign Monitor
target: GetFeedback
GetFeedback, the world's fastest growing online survey software application, was founded in 2013. GetFeedback's pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.
price ($mm)
$68
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/28/2019 via Company Description

Brandwatch, acquired Qriously, Inc.

synopsis: Brandwatch, the world-leading social intelligence company, has acquired Qriously, a London-based SaaS research platform. Qriously enables businesses to accesses the mindset of billions of people all over the world by asking questions on mobile devices.
buyer: Brandwatch
Brandwatch is the world's enterprise social intelligence leader, empowering 1,400 of the planet's most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. "
target: Qriously, Inc.
Qriously is a London-based SaaS research platform. Qriously enables businesses to accesses the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions are used to unearth valuable insights and engage relevant audiences.
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announced 3/5/2019 via Market Watch

SurveyMonkey, will acquire Usabilla B.V.

synopsis: SurveyMonkey announced that it was acquiring Usabilla, an Amsterdam-based maker of software that collects customer feedback about website issues. Usabilla empowers brands like KLM, Tommy Hilfiger, and Toyota to become truly customer-centric by improving digital experiences on websites, apps and emails.
buyer: SurveyMonkey (NasdaqGS:SVMK:$276.92)
SurveyMonkey is the world’s leading online survey platform, with more than 2 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. "
target: Usabilla B.V.
Usabilla is an Amsterdam-based maker of software that collects customer feedback about website issues. Usabilla empowers brands like KLM, Tommy Hilfiger, and Toyota to become truly customer-centric by improving digital experiences on websites, apps and emails.
price ($mm)
$81
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/29/2017 via PR Newswire

Baifendian Group, acquired InsightWorks

synopsis: Baifendian Group, a leading big data and AI solutions provider in China, announced that it has acquired InsightWorks, a leading Chinese online survey company. InsightWorks, as the pioneer and leader of consumer insight by combining big and survey data, has become the largest online consumer survey community in China.
buyer: Baifendian Group
Baifendian Group is a leading big data and AI solutions provider in China. Baifendian is committed to the building of big data underlying technology platform, AI and intelligent application scenarios so as to help enterprises achieve the data asset management and value realization. "
target: InsightWorks
InsightWorks is the domestic top-notch consumer insight solutions provider based on integration of big and survey data. InsightWorks stays committed to providing online survey and consumer insight products and services in a real-time, high-efficient and professional way via big data technology.
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closed 10/26/2017 via Company Press Release

Davies Group Limited, acquired ServiceTick Limited

synopsis: Davies Group announced the acquisition of ServiceTick Limited, the customer experience and analytics business which provides solutions for insurance businesses and to other highly regulated markets. ServiceTick provides digital customer experience insight and intelligence to its clients, through voice & digital surveys, analytics and consulting.
buyer parent: HGGC, LLC
buyer: Davies Group Limited
Davies Group is a multi-award winning operations management, consulting and digital solutions provider to organizations in highly regulated markets. Davies’ core services include: claims solutions, insurance services, complaints handling and compliance & regulatory services. "
target: ServiceTick Limited
ServiceTick provides an enterprise solution for gathering immediate, actionable insight from customers across different service channels include the web, email, SMS and the call centre with all collected feedback reported instantly via a single web-based reporting console.
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closed 2/1/2017 via BNC Analysis

MARU Group, acquired Usurv

synopsis: MARU Group, a market and customer insights company backed by Primary Capital Partners, has acquired research technology platform Usurv. Founded in 2011, Usurv is a survey platform which provides immediate access to respondents from a network of third party partner websites and sample providers, via online or mobile recruitment.
buyer parent: Primary Capital Partners LLP
buyer: MARU Group
MARU Group is a customer intelligence professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. "
target: Usurv
Usurv is a survey platform which provides access to respondents from a network of third party partner websites and sample providers, via online or mobile recruitment. The platform automatically fields short form surveys to those respondents, collecting, analysing and reporting the responses.
price ($mm)
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closed 11/18/2014 via PR Newswire

Campaign Monitor, acquired GetFeedback

synopsis: Campaign Monitor, a global leader in email marketing, announced the acquisition of GetFeedback, the fastest growing company in the online survey software industry. GetFeedback's pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.
buyer: Campaign Monitor
Campaign Monitor is a leading email marketing platform that makes it easy for any business to grow their audience, send beautiful email newsletters and see stunning reports on the results. The company was founded in 2004 and has been profitable every quarter since its launch. "
target: GetFeedback
GetFeedback, the world's fastest growing online survey software application, was founded in 2013. GetFeedback's pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/17/2014 via Market Wire

CallidusCloud, acquired ClickTools

synopsis: Callidus Software Inc., a global leader in cloud-based sales, marketing and learning solutions, announced the acquisition of Clicktools, a leading cloud enterprise B2B survey provider. Clicktools provides a cloud-based solution that enables organizations to collect, centralize, and act on customer feedback, leveraging the power of CRM.
buyer: CallidusCloud (CALD:$239.66)
CallidusCloud is the leading provider of sales and marketing effectiveness software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with their complete suite of solutions. "
target: ClickTools
Clicktools provides a cloud-based solution that enables organizations to collect, centralize, and act on customer feedback, leveraging the power of CRM. Clicktools surveys have helped organizations of all sizes and across industries improve customer experience and loyalty.
price ($mm)
$15
rev ($mm)
$4
EBITDA ($mm)
EV / rev
4.1x
EV / EBITDA
closed 8/5/2014 via BusinessWire

SurveyMonkey, acquired Fluidware

synopsis: SurveyMonkey, the world’s leading online survey platform, announced the acquisition of Fluidware, a provider of online survey and application review tools. FluidSurveys is an online tool that allows individuals and organizations from around the world to create fully-customized surveys, collect data from respondents and analyze results in real-time.
buyer: SurveyMonkey (NasdaqGS:SVMK:$276.92)
SurveyMonkey is the world’s leading online survey platform, with more than 2 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. "
target: Fluidware
FluidSurveys is an online tool that allows individuals and organizations from around the world to create fully-customized surveys, collect data from respondents and analyze results in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/4/2011 via BusinessWire

Verint Witness Actionable Solutions, acquired Vovici Corporation

synopsis: Verint®Systems Inc. has completed its acquisition of Vovici Corp, a leading provider of online survey management and enterprise feedback solutions, through Verint® Witness Actionable Solutions®. The combined company features the market’s most comprehensive Voice of the Customer software and services offering.
buyer parent: Comverse Technology, Inc.
buyer: Verint Witness Actionable Solutions
Verint® Witness Actionable Solutions® is the worldwide leader in enterprise workforce optimization software and services. Its unified Impact 360® suite enables organizations of all sizes to capture, analyze and act on customer, business and market intelligence, and optimize customer experiences. "
target: Vovici Corporation
Vovici Corp is the leading provider of online survey management and enterprise feedback solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions.
price ($mm)
$56
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired WebSurveyor Corporation

synopsis: Austin Ventures today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: WebSurveyor Corporation
Vovici Corporation is the leading provider of Enterprise Feedback Management solutions, a growing field that includes online survey software and research services that enable the collection and management of feedback from customers, partners, and employees to help shape organizational strategy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2013 via PE Hub

Vision Critical, acquired DiscoverText

synopsis: Vision Critical has acquired DiscoverText, a robust cloud based text analytics solution. By combining DiscoverText capabilities with insight communities, Vision Critical will automate the organization and classification of hundreds of thousands of text records more efficiently and accurately than ever before.
buyer: Vision Critical
Vision Critical is the world’s leading provider of insight communities. They build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight. "
target parent: Texifter, LLC
target: DiscoverText
DiscoverText is a cloud-based text analytics solution that provides valuable insights about employees, customers, products, news, and citizens. DiscoverText provides the tools to make better decisions quickly and accurately when handling social media, open-ended surveys, e-mail, and much more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/2/2011 via PR Newswire

Globalpark AG merged with QuestBack AS,

synopsis: QuestBack AS, the European industry leader in Enterprise Feedback Management (EFM), announced that it has acquired and will merge with Globalpark AG, one of the leading vendors within Social CRM (SCRM). Globalpark AG is the largest European provider of panel, community and corporate feedback management solutions.
buyer: QuestBack AS
QuestBack AS is Europe's leading provider of Enterprise Feedback Management and online surveys - web-based services for relationship development through the collection, analysis and follow-up of business critical information. It has more than 4,000 customers across all industries and sectors. "
target: Globalpark AG
Globalpark provides Social CRM, Panel Community and Survey software that enables organisations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/12/2018 via BNC Analysis

Formstack, acquired QuickTapSurvey

synopsis: Formstack, a data collection software-as-a-service (SaaS) company, has acquired QuickTapSurvey, a leading provider of mobile and offline surveys in Canada. QuickTapSurvey's platform allows businesses to build beautiful surveys and mobile forms for lead capture, customer feedback, and research.
buyer: Formstack
Formstack is a versatile online form solution that streamlines processes for capturing and managing information. With Formstack, businesses and teams of all types and sizes can easily create and use online forms to automate repetitive business processes and gain rich insights. "
target: QuickTapSurvey
QuickTapSurvey a leading provider of mobile and offline surveys in Canada. QuickTapSurvey's platform allows businesses to build beautiful surveys and mobile forms for lead capture, customer feedback, and research. QuickTapSurvey enables their clients to capture data anywhere offline and online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/17/2014 via Market Wire

PeriscopeIQ, acquired Opinionmeter International

synopsis: PeriscopeIQ, Inc., an industry leading Customer and Employee Engagement Solutions company, is pleased to announce its acquisition of California-based Opinionmeter International, Ltd., a leading provider of real-time mobile and SaaS customer feedback solutions.
buyer parent: Rezon8 Capital & Advisory Group
buyer: PeriscopeIQ
PeriscopeIQ, Inc. is a Customer and Employee Engagement Solutions company serving multi-unit enterprises in the US and around the world. The company provides fully-managed turnkey solutions that deliver trusted insights and significantly improved business outcomes using scientific methodology. "
target: Opinionmeter International
Opinionmeter International is a leading provider of DIY customer feedback software tools, with an emphasis on mobile research including offline survey apps. Opinionmeter enables its clients to capture spontaneous, 'voice of the customer' feedback at the Point-of-Experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2014 via BNC Analysis

Google Inc., acquired Polar

synopsis: Google announced that it has acquired Polar, the highly graphical opinion poll service, for an undisclosed sum. Polar’s service includes both a mobile app that allows users to create and participate in polls, as well as services for web publishers.
buyer: Google Inc. (GOOGL:$166,677.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: Polar
Polar is a highly graphical opinion poll service. Polar’s service includes both a mobile app that allows users to create and participate in polls, as well as services for web publishers. The company has served over one billion polls over the last eight months.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/17/2013 via BNC Analysis

Spigit merged with Mindjet,

synopsis: Mindjet, a collaborative work management software company, and Spigit, a purpose built social networking tool, have merged and will combine their idea generation platforms.
buyer: Mindjet
Mindjet is a collaborative work management software company. It uniquely captures and shares ideas visually, helps organize information, create plans, and most importantly work across teams to complete projects. "
target parent: Warburg Pincus
target: Spigit
Spigit is a purpose built social networking tool used by leading companies to connect their employees, customers and business partners for idea and innovation discovery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Matching Companies
Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
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2019
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EBITDA ($mm)
$1,389.00
EBIT ($mm)
$1,012.00
Net Income ($mm)
Employees
46000
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Ticker: ZEN
 
 
 
 
 
 
 
 
Zendesk
Zendesk
Zendesk provides a customer service platform designed to bring organizations and their customers closer together. With more than 60,000 paid customer accounts, Zendesk’s products are used by organizations in 150 countries and territories to provide support in more than 40 languages.
year
2019
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$650.44
EBITDA ($mm)
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EBIT ($mm)
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Net Income ($mm)
Employees
0
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Ticker: LPSN
 
 
 
 
 
 
 
 
LivePerson, Inc.
LivePerson, Inc.
LivePerson offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices.
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$233.78
EBITDA ($mm)
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EBIT ($mm)
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1059
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Ticker: UCNN
 
 
 
 
 
 
 
 
UCN
UCN
UCN is the leading provider of all-in-one, off-premises contact handling services that improve the customer contact experience and the productivity of those handling the contacts.
year
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$82.80
EBITDA ($mm)
$0.99
EBIT ($mm)
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Net Income ($mm)
Employees
181
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Ticker: XTRA:SJJ
 
 
 
 
 
 
 
 
Serviceware SE
Serviceware SE
Serviceware provides software solutions for digitising and automating service processes. Their Enterprise Service Management (ESM) platform comprises the proprietary software solutions helpLine (service management), anafee (financial management) and Careware (field and customer service management).
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$66.51
EBITDA ($mm)
$5.29
EBIT ($mm)
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Net Income ($mm)
Employees
378
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Ticker: egan
 
 
 
 
 
 
 
 
eGain Communications
eGain is the leading provider of cloud customer engagement hub software. Their top-rated cloud applications for social, mobile, web, and contact centers help clients deliver connected customer journeys in a multichannel world.
year
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rev ($mm)
$59.34
EBITDA ($mm)
$0.36
EBIT ($mm)
($1.50)
Net Income ($mm)
Employees
550
  • drill down
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Ticker: ELOY
 
 
 
 
 
 
 
 
eLoyalty Corporation
eLoyalty Corporation
eLoyalty is a Customer Interaction Consulting and Managed Services company which has been designing and implementing large-scale Customer Interaction Solutions since 1990, and serves many of the leading companies in health care, financial services, utilities and pharmaceuticals.
year
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$88.10
EBITDA ($mm)
($8.10)
EBIT ($mm)
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Net Income ($mm)
Employees
431
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
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$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
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Net Income ($mm)
Employees
210
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MediaNet Group Technologies, Inc.
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rev ($mm)
$1.72
EBITDA ($mm)
($0.94)
EBIT ($mm)
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Net Income ($mm)
Employees
10
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Ticker: OTCPK:FLCX
 
 
 
 
 
 
 
 
flooidCX, Corp.
flooidCX, Corp.
Canada based flooidCX is a customer care solutions company that helps bridge the customer care & feedback gap between companies and consumers. flooidCX's proprietary suite of solutions assist businesses to listen, learn and reach out to consumers at the right time.
year
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rev ($mm)
EBITDA ($mm)
($3.05)
EBIT ($mm)
($3.06)
Net Income ($mm)
Employees
2
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Ticker: CRM
 
 
 
 
 
 
 
 
Salesforce.com, Inc.
Salesforce.com, Inc.
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device.
year
2020
rev ($mm)
$17,098.00
EBITDA ($mm)
$2,278.00
EBIT ($mm)
$503.00
Net Income ($mm)
$126.00
Employees
49000
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Ticker: PEGA
 
 
 
 
 
 
 
 
Pegasystems, Inc.
Pegasystems, Inc.
Pegasystems delivers business agility and empowers organizations to rapidly improve execution and seize new opportunities. Pegasystems is the recognized leader in business process management and is also ranked as a leader in customer relationship management software by leading industry analysts.
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rev ($mm)
$868.95
EBITDA ($mm)
($25.25)
EBIT ($mm)
($59.00)
Net Income ($mm)
Employees
4650
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Ticker: VELT
 
 
 
 
 
 
 
 
Velti plc
Velti plc
Velti is a global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices.
year
2011
rev ($mm)
$189.20
EBITDA ($mm)
($0.46)
EBIT ($mm)
($3.47)
Net Income ($mm)
Employees
1036
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Ticker: ENXTPA:ALBFR
 
 
 
 
 
 
 
 
Sidetrade SA
Sidetrade SA
Sidetrade is a SaaS pioneer, offering companies solutions for financial customer relationship management. Sidetrade combines its cloud computing technology, Sidetrade Network, with expert resources and best practice to create value for companies.
year
2016
rev ($mm)
$20.55
EBITDA ($mm)
$2.61
EBIT ($mm)
$2.38
Net Income ($mm)
$2.04
Employees
167
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Ticker: TSE:3999
 
 
 
 
 
 
 
 
KnowledgeSuite Inc.
KnowledgeSuite Inc.
Based in Japan, KnowledgeSuite offers SaaS software for SFA (sales support) / CRM (customer management).
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2018
rev ($mm)
$7.93
EBITDA ($mm)
EBIT ($mm)
$0.63
Net Income ($mm)
$0.79
Employees
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Ticker: VERB
 
 
 
 
 
 
 
 
VERB Technology Company, Inc.
VERB Technology Company, Inc.
VERB Technology Company, Inc. is rapidly emerging as the market leader in interactive video data collection and analysis applications. VERB provides customer relationship management (CRM), lead generation, and video marketing software applications under the brand name TAGG.
year
2018
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$0.03
EBITDA ($mm)
($7.77)
EBIT ($mm)
($7.79)
Net Income ($mm)
Employees
10
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