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announced 7/17/2015 via PR Web

RedBooks, will acquire Oventio

synopsis: REDBOOKS, a global leader in sales prospecting and lead generation technology, announced that it has entered into a definitive agreement to acquire Oventio, a leading data provider of conference and industry data related to speakers, speeches, and more.
buyer: RedBooks
RedBooks is an information services and technology company based in New York, NY, with two main divisions: the premier lead generation and competitive intelligence tool; and a technology division, focused on advanced machine learning and natural language processing. "
target: Oventio
Oventio is a leading data provider of conference and industry data related to speakers, speeches, and more. The company was founded in 2011.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/17/2015 via PR Web

RedBooks, will acquire Oventio

synopsis: REDBOOKS, a global leader in sales prospecting and lead generation technology, announced that it has entered into a definitive agreement to acquire Oventio, a leading data provider of conference and industry data related to speakers, speeches, and more.
buyer: RedBooks
RedBooks is an information services and technology company based in New York, NY, with two main divisions: the premier lead generation and competitive intelligence tool; and a technology division, focused on advanced machine learning and natural language processing. "
target: Oventio
Oventio is a leading data provider of conference and industry data related to speakers, speeches, and more. The company was founded in 2011.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/17/2015 via PR Web

RedBooks, will acquire Oventio

synopsis: REDBOOKS, a global leader in sales prospecting and lead generation technology, announced that it has entered into a definitive agreement to acquire Oventio, a leading data provider of conference and industry data related to speakers, speeches, and more.
buyer: RedBooks
RedBooks is an information services and technology company based in New York, NY, with two main divisions: the premier lead generation and competitive intelligence tool; and a technology division, focused on advanced machine learning and natural language processing. "
target: Oventio
Oventio is a leading data provider of conference and industry data related to speakers, speeches, and more. The company was founded in 2011.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/29/2012 via BusinessWire

WhatRunsWhere, acquired Mobile Ad Spy

synopsis: WhatRunsWhere, a service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
buyer: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. "
target: Mobile Ad Spy
Mobile Ad Spy enables ad agencies and advertisers to track competitors’ online ad campaigns in the mobile market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2018 via Company Press Release

Source Creative, Inc., acquired shots

synopsis: Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and production companies worldwide, announced the acquisition of shots, an international source of news, trends and inspiration for advertising creative.
buyer parent: Extreme Reach, Inc
buyer: Source Creative, Inc.
Source Creative is the world’s leading commercial information and archival resource for ad agencies, production companies, advertisers, and other members of the global creative community. Its platform provides data around TV commercials, music videos, branded content and viral videos. "
target parent: Mobeus Equity Partners LLP
target: shots
Based in the UK, shots is the world’s leading commercials title, providing news, insight and inspiration for creatives internationally as well as being the foremost source of news and information for the creative community.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2016 via BNC Analysis

Brunico Communications, purchased Marketing, CARD, and NLA from Rogers Media Inc.

synopsis: Brunico Communications announced that it has acquired certain assets relating to the marketing segment of Rogers Media‘s publication business, including Marketing, CARDonline (CARD) and the National List of Advertisers (NLA). Marketing is a magazine and conference for the advertising industry. CARD and NLA are databases for media buyers.
buyer: Brunico Communications
Brunico Communications is a business-to-business publishing and events company, serving the Canadian marketing and media community and the global entertainment industry. "
seller parent: Rogers Communications Inc.
seller: Rogers Media Inc.
Rogers Media's Marketing brand launched in 1908 and includes a quarterly magazine, online daily news and annual conferences and events for the advertising industry. CARD and NLA are databases designed to help media agencies and advertisers make informed media buying decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/5/2013 via BusinessWire

Clarion Capital Partners, LLC, acquired SQAD, Inc.

synopsis: SQAD, the largest independent source in the US for TV, radio and digital cost analysis, announced that Clarion Capital Partners has completed an acquisition of the company. The partnership will allow SQAD to grow through refinement of existing products and an investment in data driven product development across new and existing verticals.
buyer: Clarion Capital Partners, LLC
Clarion Capital Partners, LLC is a private equity investment firm which seeks to make primarily control private equity investments in a diversified portfolio of middle-market companies. The firm focuses in industries such as Business, Healthcare, Financial, Consumer Products, Retail, and Media. "
target: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV. SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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