Like Advanced-Advertising Unit

closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 1/25/2016 via BNC Analysis

AOL Inc., acquired AlephD

synopsis: AOL, Inc. has acquired AlephD, a Paris-based startup that helps publishers automatically indentify the best price for each ad impression. AlephD provides real-time solutions to publishers selling inventory over RTB.
buyer parent: Verizon Communications
buyer: AOL Inc. (AOL:$2,569.00)
AOL is a media technology company that simplifies the Internet for consumers and creators by unleashing the world's best builders of culture and code. AOL operates at scale, connecting tens of thousands of publishers with advertisers on its global and programmatic, content and advertising platforms."
target: AlephD
AlephD provides real-time solutions to publishers selling inventory over RTB. AlephD provides real-time capabilities to online publishers. Its solutions instantly boost digital publishers RTB revenues (Real Time Bidding) by up to 30%.
price ($mm)
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closed 7/23/2014 via BusinessWire

WideOrbit, Inc., acquired Admeta AB

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target: Admeta AB
Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.
price ($mm)
rev ($mm)
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closed 4/30/2014 via BusinessWire

WideOrbit, Inc., acquired Fivia

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it has acquired Paris-based Fivia, a digital advertising management software provider. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target parent: IPMG
target: Fivia
Fivia is a digital advertising management software provider headquartered in Paris, France. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
price ($mm)
rev ($mm)
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closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,290.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
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closed 7/29/2016 via Company Press Release

Ingenta, acquired 5 Fifteen

synopsis: Ingenta, the leading software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organizations to sell, manage and deliver print and digital advertising.
buyer: Ingenta (AIM:ING:$18.36)
Ingenta is the largest supplier of technology and related services for the publishing industry. Working with eight of the ten largest publishers in the world, they help information providers meet their evolving and wide-ranging publishing needs. "
target: 5 Fifteen
Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organisations to sell, manage and deliver print and digital advertising.
price ($mm)
$0.64
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 7/7/2016 via BusinessWire

MediaOcean, acquired Invision Inc.

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. Trusted by the largest media companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: Invision Inc.
INVISION Inc. is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations and maximize revenue of their inventory.
price ($mm)
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closed 1/20/2016 via Company Press Release

Efficio merged with ShareBuilders,

synopsis: ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the broadcast industry.
buyer: ShareBuilders
ShareBuilders is the largest media yield management software company in the US. In 2010 their local broadcast TV clients billed about $3.7 billion, which is estimated to be 1 out of every 5 commercials sold on English-speaking network affiliates. "
target: Efficio
Efficio Solutions, Inc. was founded in 1999 and created by broadcasters for broadcasters with over 8,000 users in the media sales industry. Efficio is a fully integrated media sales management solution that answers the needs of salespeople and sales managers.
price ($mm)
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closed 2/4/2013 via BNC Analysis

Independent Media Distribution plc, acquired eBUS Ltd.

synopsis: IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery. eBUS Limited provides video content management and distribution services for Asian advertising and media market.
buyer parent: Vitruvian Partners LLP
buyer: Independent Media Distribution plc
Indepedent Media Distribution (IMD), is the leading distributor of broadcast quality commercial advertising, new music and music videos. IMD provides the advertising and music industries with a reliable, fast and verifiable distribution service, which has set the standard for the industry. "
target: eBUS Ltd.
eBUS enables users to send TV ads faster, easier, more cost effectively and in High Definition. eBUS is the only video content management and distribution business totally dedicated to the Asia Pacific advertising and media market.
price ($mm)
rev ($mm)
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closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
price ($mm)
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closed 4/6/2006 via BusinessWire

Medio Systems, Inc., acquired WebRelevance

synopsis: Medio Systems, Inc., the leader in mobile search, announced the acquisition and successful integration of WebRelevance, the software and services pioneer in contextual advertising. Medio's acquisition of WebRelevance accelerates the development of Medio's advanced mobile advertising platform.
buyer: Medio Systems, Inc.
Medio Systems, Inc. is the preeminent mobile search solution provider. The company combines the latest in patent-pending search, personalization, recommendation and advertising technologies. "
target: WebRelevance
WebRelevance is a software and services company focused on using contextual targeting to dramatically improve advertising performance for both advertisers and media sites — simultaneously increasing advertiser ROI and media site revenue.
price ($mm)
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,290.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
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closed 5/7/2014 via PR Web

NewsCycle Solutions, acquired MediaSpan Group, Inc.

synopsis: NEWSCYCLE Solutions, a leading provider of software and services for the global news media industry, announced that it has acquired MediaSpan Group, Inc., a media software innovator that provides solutions to more than 3,000 local newspaper and broadcast properties
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NEWSCYCLE Solutions delivers the broadest range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. "
target: MediaSpan Group, Inc.
MediaSpan Group, Inc. powers digital content management, online marketing, advertising and business productivity solutions for the world's leading media companies including Sun Media, Advance Publications, MediaNews, Gannett and Radio One.
price ($mm)
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announced 10/17/2018 via Company Press Release

The E.W. Scripps Company, will acquire Triton Digital Media

synopsis: The E.W. Scripps Company is acquiring Triton Digital, the global leader in digital audio technology and measurement services. Triton's innovative and proprietary SaaS solutions and advertising technology enable both live and on-demand audio publishers to build their audiences and enhance revenues globally.
buyer: The E.W. Scripps Company (SSP:$1,599.45)
The E.W. Scripps Company serves audiences and businesses through a growing portfolio of local and national media brands. With 33 television stations, Scripps is one of the nation’s largest independent TV station owners. Scripps runs a collection of national journalism and content businesses. "
target parent: Vector Capital
target: Triton Digital Media
Triton Digital is a pioneer in the rapidly expanding digital audio marketplace. The Company’s innovative and proprietary SaaS solutions and advertising technology enable both live and on-demand audio publishers to build their audiences and enhance revenues globally.
price ($mm)
$150
rev ($mm)
$40
EBITDA ($mm)
EV / rev
3.8x
EV / EBITDA
closed 12/14/2016 via BNC Analysis

Zenterio AB, acquired Adscribe

synopsis: TV technology and services provider Zenterio has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising.
buyer: Zenterio AB
Zenterio provides an independent OS for interactive TV aimed at creating an industry standard. Zenterio also offers an intuitive multiscreen UI, a powerful Data Analytics solution, Consulting Services and additional Value Added Services to TV operators. "
target: Adscribe
AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising. Their cloud-based big data platform facilitates the collection and analysis of TV viewing data across multiple devices.
price ($mm)
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announced 10/23/2020 via BusinessWire

iHeartMedia, Inc., will acquire Voxnest

synopsis: iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, will acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration, and targeted ad serving.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month. The company’s services include more than 850 live broadcast stations in over 160 markets nationwide and is available across more than 250 platforms and 2,000 devices. "
target: Voxnest
Voxnest provides professional solutions for podcasters and brands looking to engage with listeners. The company's comprehensive tools for podcast creation, distribution, management, measurement, monetization, and advertising include Spreaker, Spreaker Enterprise, and Dynamo.
price ($mm)
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closed 2/17/2006 via

Google Inc., acquired dMarc Broadcasting, Inc.

synopsis: Google Inc. today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: dMarc Broadcasting, Inc.
dMarc Broadcasting is a developer of digital audio systems and related services for radio broadcasters. Through subsidiaries Scott Studios and Computer Concepts (dba Maestro), the company provides digital systems to more than 4,600 radio stations.
price ($mm)
$1,238
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/1/2008 via PR Newswire

AdStar, Inc., will acquire Relevantis, Inc.

synopsis: AdStar, Inc. announced an agreement in principle to acquire Relevantis in an all-stock transaction. The acquisition underscores AdStar's commitment to reposition itself as a full service supplier of mobile advertising solutions and adds important proprietary technologies for mobile advertising applications and infrastructures.
buyer: AdStar, Inc. (ADST:$4.76)
AdStar, Inc. is a leading provider of e-commerce transaction services and payment processing solutions for the digital and print advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad-entry software, mobile and web-based ad transaction. "
target: Relevantis, Inc.
Relevantis, Inc. develops and licenses advertising technologies that enable truly relevant advertising. The company's customers include major publishers and application developers. Rooted in cutting edge probability theory, its patent-pending Relevancy Engine supports powerful behavioral targeting.
price ($mm)
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closed 5/31/2017 via BNC Analysis

Rambler&Co., acquired Dulton Media

synopsis: Rambler&Co, a provider of online and mobile advertising services, has acquired Dulton Media from Prostor Capital, a Russian venture fund. Dulton Media provides an online platform for managing and monetizing videos. Their Eagle.Platform tool allows users to create, store, process, manage, publish, deliver, and monetize various video projects.
buyer parent: A&NN Investments
buyer: Rambler&Co.
Rambler&Co is one of the largest groups of companies in media, technology and e-Commerce. Rambler&Co provides online and mobile advertising services. They are based in Moscow, Russia. "
target parent: Prostor Capital
target: Dulton Media
Moscow-based Dulton Media provides an online platform that provides B2B and B2C solutions for clients to manage and monetize videos. The company offers Eagle.Platform, a tool that enables users to create, store, process, manage, publish, deliver, and monetize various video projects.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 5/13/2020 via Company Press Release

The Allant Group, Inc., acquired CMO Labs

synopsis: Allant Group has acquired CMO Labs, a provider of marketing intelligence, analytics, and Customer Data Platform Blueprint and Insights services. The acquisition allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer service and drive marketing ROI.
buyer parent: VntCap
buyer: The Allant Group, Inc.
Allant is a recognized leader in data-driven marketing solutions. The company delivers data, robust insights, and technology services allowing brands to understand their customers, optimize their marketing spend, and provide exceptional experiences. "
target: CMO Labs
CMO Labs is a customer data company that drives strategy and implementation for marketing data, insights, decisions, and activations. The company integrates leading Customer Data Platforms and Analytics technologies to drive high-performing and efficient marketing programs.
price ($mm)
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closed 11/1/2017 via PR Newswire

The Allant Group, Inc., acquired RiverPoint

synopsis: Allant Group, a nationally recognized, data-driven analytics firm, announced its acquisition of RiverPoint Solution Group, one of the leaders in delivering marketing solutions that increase customer value and engage prospects through seamless message management across owned, paid and social media.
buyer parent: Vencap Technologies, LLC
buyer: The Allant Group, Inc.
Allant Group is a marketing technology services provider that delivers end-to-end omni-channel marketing services. They are based in Downers Grove, IL. "
target: RiverPoint
RiverPoint Solutions Group, founded in 1988, is an IT professional services firm that specializes in implementing, upgrading and hosting enterprise marketing management (EMM) technology solutions across a wide range of customers in the United States.
price ($mm)
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closed 2/4/2016 via PR Newswire

Vencap Technologies, LLC, acquired The Allant Group, Inc.

synopsis: The Allant Group, Inc., an industry-leading provider of advanced data analytics and customer insights solutions, announced that its operations have been acquired by Vencap Technologies. Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies.
buyer: Vencap Technologies, LLC
Gaurav Issar is the CEO of Allant Group and a Board Member of Vencap Technologies. "
target parent: MidOcean Partners
target: The Allant Group, Inc.
Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies in the telecommunications, media, retail, publishing, financial services, travel/hospitality and transportation industries.
price ($mm)
rev ($mm)
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closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 10/26/2009 via PR Newswire

MidOcean Partners, acquired The Allant Group, Inc.

synopsis: MidOcean Partners, a leading private equity firm, in combination with Allant management, announced that it has acquired The Allant Group, a leading provider of marketing optimization services that combines database management, analytics and predictive intelligence to maximize targeted marketing solutions for its growing list of Fortune 100 clients.
buyer: MidOcean Partners
MidOcean Partners is a premier private equity firm focused on the middle market. Based in New York and London, MidOcean is committed to investing in high-quality middle market companies with stable market positions and opportunities for growth. "
target: The Allant Group, Inc.
Allant is a leading Marketing Service Provider of integrated online and offline multi-channel database marketing solutions driven by best in class analytic, technology and marketing strategy capabilities.
price ($mm)
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closed 7/4/2018 via Company Press Release

Interpublic Group of Companies, Inc., acquired Acxiom Marketing Solutions

synopsis: Acxiom, the data foundation for the world's best marketers, announced that the acquisition of Acxiom by Interpublic Group is complete. Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
buyer: Interpublic Group of Companies, Inc. (NYSE: IPG:$8,319.90)
Interpublic is one of the world’s premier advertising and marketing services companies. Their agency brands deliver custom marketing solutions to many of the world’s largest advertisers. They cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising."
target: Acxiom Marketing Solutions (ACXM:$917.41)
Acxiom provides the data foundation for the world’s best marketers. Acxiom Marketing Solutions is the leading provider of data solutions for powering exceptional customer experiences and includes all of Acxiom's data and data services.
price ($mm)
$2,300
rev ($mm)
$706
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 2/15/2018 via BusinessWire

LiveRamp, acquired Pacific Data Partners

synopsis: LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, has acquired Pacific Data Partners, the largest global B2B data marketplace, to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp's IdentityLink transforms the technology platforms used by their clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. "
target: Pacific Data Partners
Pacific Data Partners is the largest global B2B data marketplace. Working with top tier partners and over 700+ sources, Pacific Data Partners is building one of the most comprehensive and accurate datasets of professional, firmographic and technographic data.
price ($mm)
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closed 12/7/2016 via BusinessWire

LiveRamp, acquired Arbor Technologies, Inc.

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Arbor, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Arbor Technologies, Inc.
Arbor (formerly known as Pippio) operates the first marketplace for people-based data. Publishers and app developers are empowered to surface, value, and fully monetize their data asset in a privacy-friendly, transparent manner.
price ($mm)
$140
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Circulate

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Circulate, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Circulate
Circulate helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. It advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service.
price ($mm)
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closed 9/1/2016 via BusinessWire

Zeta Interactive Corporation, acquired Acxiom Impact

synopsis: Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, announced that it has acquired Acxiom's award-winning email services unit, Acxiom Impact. Acxiom Impact enable brands and agencies to connect with people across channels.
buyer parent: Investcorp
buyer: Zeta Interactive Corporation
Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. "
target parent: Acxiom Corporation
target: Acxiom Impact (ACXM:$867.99)
With a focus on the consumer experience and marketing optimization, Acxiom Impact delivers billions of highly targeted emails per year, manage thousands of terabytes of data for their clients, and provide big brands with the confidence, scale and accountability needed to win in fast-moving markets.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
rev ($mm)
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closed 8/3/2015 via PE Hub

Charlesbank Capital Partners LLC, M/C Partners, acquired Acxiom Information Technology

synopsis: Charlesbank Capital Partners and M/C Partners announced they have closed their acquisition of the IT Outsourcing business of Acxiom. Acxiom IT addresses all IT needs from hosting to cloud advisory.
buyer: M/C Partners
buyer: Charlesbank Capital Partners LLC
Based in Boston and New York, Charlesbank Capital Partners is a middle-market private equity investment firm managing more than $3 billion of capital. Charlesbank focuses on management-led buyouts and growth capital financings. "
target parent: Acxiom Corporation
target: Acxiom Information Technology
Acxiom IT provides infrastructure management solutions that help clients deliver better, faster, more cost-effective results. Addressing all IT needs – from hosting to cloud to advisory – Acxiom ranks #1 in customer satisfaction.
price ($mm)
$140
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/1/2014 via BusinessWire

Acxiom Corporation, acquired LiveRamp

synopsis: Acxiom, an enterprise data, analytics and software-as-a-service company, announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising.
price ($mm)[EV]
$279 [$268]
rev ($mm)
$26
EBITDA ($mm)
$2
EV / rev
12.9x
EV / EBITDA
186.6x
closed 7/1/2010 via

Acxiom Corporation, acquired GoDigital

synopsis: Acxiom® Corporation has acquired a controlling interest in GoDigital, a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil. Founded in 2000, GoDigital has two unique, proprietary products – GoQuality and Claridata.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: GoDigital
Founded in 2000, GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
price ($mm)
$12*
rev ($mm)
$8
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 9/23/2009 via BusinessWire

Acxiom Corporation, acquired Direct Marketing Services

synopsis: Acxiom Corporation announced a strategic expansion into the Middle East-North Africa market with the acquisition of Direct Marketing Services. Working in partnership with the Saudi Post, DMS has been a pioneer in the Middle East’s direct mail industry and has expanded its offerings to become a full-service direct marketing agency.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: Direct Marketing Services
Direct Marketing Services is the only "One-Stop-Shop" direct marketing agency with fully equipped mailing and fulfillment centers, call centers, creative studios, and a business team to support it all in the Middle East-North Africa market.
price ($mm)
$3.78*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/9/2008 via BusinessWire

Acxiom Corporation, purchased Database Marketing Solutions from ChoicePoint Precision Marketing LLC

synopsis: Acxiom® Corporation, a global interactive marketing services company, announced the acquisition of the Database Marketing Solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
seller parent: ChoicePoint Asset Company LLC.
seller: ChoicePoint Precision Marketing LLC
ChoicePoint Precision Marketing accelerates sales, improves customer retention and enhances cross- and up-sell programs. We provide full-service direct and database marketing solutions to leading companies in insurance, financial services, and many other industries.
price ($mm)
$4.50
rev ($mm)
$16
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 12/17/2007 via BusinessWire

Pitney Bowes Software, purchased the software distribution unit of Acxiom France from Acxiom Corporation

synopsis: Pitney Bowes Inc. has made an acquisition of of the software distribution unit of Acxiom France, to expand the company’s capabilities and geographic presence in the field of location intelligence. Located in Asnières-sur-Seine, France. Acxiom has been the exclusive distributor of PB MapInfo technology in France since 1989.
buyer parent: Pitney Bowes Inc.
buyer: Pitney Bowes Software
Pitney Bowes MapInfo is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. "
seller: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
cancelled 10/1/2007 via BNC Analysis

Silver Lake Partners, ValueAct Capital Partners LP, cancelled an acquisition of Acxiom Corporation

synopsis: Acxiom® Corporation has entered into a definitive agreement to be acquired by Silver Lake, the leading investment firm focused on large-scale investments in technology-driven growth industries, and ValueAct Capital, one of the largest investment firms that makes strategic block and control investments in public and private companies.
buyer: ValueAct Capital Partners LP
buyer: Silver Lake Partners
ValueAct Capital, with offices in San Francisco and Boston and more than $5 billion in investments, seeks to make active strategic-block value investments in a limited number of companies. "
target: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership.
price ($mm)
$2,852
rev ($mm)
$1,395
EBITDA ($mm)
$397
EV / rev
2.0x
EV / EBITDA
7.2x
closed 4/3/2007 via BusinessWire

Acxiom Digital, acquired Kefta Inc.

synopsis: Acxiom Corporation has acquired Kefta, the leader in real-time, dynamic personalization solutions for the Internet. Kefta, based in San Francisco, will become part of Acxiom Digital, Acxiom Corporation’s business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises.
buyer parent: Acxiom Corporation
buyer: Acxiom Digital
Acxiom Digital is the new name for Digital Impact, and we are marking our tenth anniversary. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. "
target: Kefta Inc.
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Overstock, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior – immediately boosting conversion, revenues and customer loyalty.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/29/2007 via BusinessWire

Acxiom Corporation, acquired Harbinger Technologies Group

synopsis: Acxiom Corporation has acquired Harbinger Technologies Group, an ICx Technologies Company based in McLean, Va., with an office in Starkville, Miss. Financial terms were not disclosed.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: Harbinger Technologies Group
Harbinger Technologies Group, an ICx Technologies Co. is a consulting and training company focused on homeland security and international counterterrorism. The company has developed search technologies aimed at providing customers with fast, accurate methods of analyzing their data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2005 via BusinessWire

Acxiom Corporation, acquired InsightAmerica

synopsis: Acxiom(R) Corporation today announced it had expanded and enhanced its fraud prevention and risk mitigation services with the acquisition of InsightAmerica based in Broomfield, Colo.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: InsightAmerica
InsightAmerica offers analytically enhanced data in an easy-to-use form. They provide secure, reliable access to hundreds of national and state-specific databases, including identity data, property, addresses, phone numbers, motor vehicle and criminal records, in both online and batch mode.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/26/2004 via BusinessWire

Acxiom Corporation, acquired ChinaLOOP

synopsis: Acxiom(R) Corporation (Nasdaq: ACXM) today announced it had acquired ChinaLOOP, a pioneering business intelligence, customer relationship management and data management company based in Shanghai, China.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: ChinaLOOP
ChinaLOOP is a specialist marketing data organisation that provides leadership, expertise, services and products to support Direct Marketing and Customer Relationship Management in China.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/1/2004 via BusinessWire

Acxiom Corporation, acquired Claritas Europe B.V.

synopsis: Acxiom(R) Corporation (Nasdaq: ACXM) today announced that the transaction to acquire the Claritas Europe group of companies from VNU N.V. of Haarlem, The Netherlands, for 33.5 million euros ($40.40 million) in cash, has been completed and is effective January 1, 2004.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target parent: The Nielsen Company, Inc.
target: Claritas Europe B.V.
Our mission is to improve our clients´sales and marketing effectiveness and overall profitability by helping them focus on their best customers and market opportunities, formulate strategies, implement programs, and measure results. We do this through innovative application of data, technology and
price ($mm)
$41
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/14/2021 via GlobeNewswire

Porch Group, Inc., acquired V12 Data

synopsis: Porch, a leading vertical software company reinventing the home services industry, has acquired V12, a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with customer acquisition and retention solutions to achieve maximum ROI.
buyer: Porch Group, Inc. (PRCH:$72.05)
Seattle-based Porch Group, the vertical software platform for the home, provides software and services to more than 10,500 home services companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. "
target: V12 Data
V12 is a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/13/2020 via Company Press Release

The Allant Group, Inc., acquired CMO Labs

synopsis: Allant Group has acquired CMO Labs, a provider of marketing intelligence, analytics, and Customer Data Platform Blueprint and Insights services. The acquisition allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer service and drive marketing ROI.
buyer parent: VntCap
buyer: The Allant Group, Inc.
Allant is a recognized leader in data-driven marketing solutions. The company delivers data, robust insights, and technology services allowing brands to understand their customers, optimize their marketing spend, and provide exceptional experiences. "
target: CMO Labs
CMO Labs is a customer data company that drives strategy and implementation for marketing data, insights, decisions, and activations. The company integrates leading Customer Data Platforms and Analytics technologies to drive high-performing and efficient marketing programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2019 via BusinessWire

Vision Integrated Graphics, acquired SourceLink, Inc.

synopsis: H.I.G. Capital is pleased to announce that its portfolio company, Vision Integrated Graphics Group LLC, has acquired SourceLink, a Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion.
buyer parent: H.I.G. Capital
buyer: Vision Integrated Graphics
Vision is a leading provider of tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers. The Company provides personalized, turnkey marketing solutions which generate high returns on investment. "
target parent: Aterian Investment Partners
target: SourceLink, Inc.
SourceLink is a Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/13/2019 via Company Press Release

Infutor Data Solutions, acquired Dunn Data Company

synopsis: Infutor, the expert in data-driven consumer identity management, has acquired Dunn Data Company, a New York-based direct marketing industry leader in database development and customer acquisition strategies. They specialize in consumer identity, demographic, lifestyle, and affinity attribute solutions.
buyer: Infutor Data Solutions
Infutor is the expert in data-driven consumer identity management. They focus on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. "
target: Dunn Data Company
Dunn Data Company is a New York-based direct marketing industry leader in database development and customer acquisition strategies. They specialize in consumer identity, demographic, lifestyle, and affinity attribute solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/23/2019 via BNC Analysis

Paragon Group UK Limited, will purchase Howard Hunt Businesses from Howard Hunt Group

synopsis: UK-based Paragon Group has acquired Celerity Information Services, ORM and Graft Services as well as the order book and customer base of direct mail operation Howard Hunt (City). The business and assets of Howard Hunt (City) were purchased from the UK multi-media service provider Howard Hunt Group.
buyer: Paragon Group UK Limited
Paragon Group is a UK-based international organisation providing Customer Communications, Identification and Graphics services. Paragon operates three divisions that provide general customer solutions, specialization in RFID solutions, and design and print services to businesses and consumers. "
seller: Howard Hunt Group
Celerity Information Services increases value from data, technology and customer interactions. Graft Services is a a marketing concierge service that simplifies the marketing delivery process. ORM leads brands through digital change. Howard Hunt (City) operates in direct marketing.
price ($mm)
rev ($mm)
$38
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/12/2018 via PR Web

Infutor Data Solutions, acquired Ruf Strategic Solutions

synopsis: Infutor, an expert in data-driven consumer identity management has announced the acquisition of Ruf Strategic Solutions. Ruf Strategic Solutions is a marketing intelligence and automation provider with a suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments.
buyer: Infutor Data Solutions
Infutor is the expert in data-driven consumer identity management. They focus on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. "
target: Ruf Strategic Solutions
Ruf Strategic Solutions has been helping results-oriented marketers achieve their goals with rich consumer insights and analytic tools that engage their audience, drive conversion and maximize marketing ROI. Their solutions help clients make smarter, data-driven marketing investments.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/28/2018 via Company Press Release

Nadia Inc., acquired VIXIA Inc.

synopsis: Nadia, a domestic media company in the digital content production field, has acquired Vixia, Inc., a provider of integrated e-marketing and digital marketing services. Vixia has accumulated know-how on managed advertising centered on listing advertisements.
buyer: Nadia Inc.
Based in Tokyo, Japan, Nadia Inc. is a domestic media company in the digital content production field. They provide production services to creators through Web development, video production, graphic design, app development and more. "
target parent: Relia, Inc.
target: VIXIA Inc.
Based in Tokyo, Japan, VIXIA INC. provides integrated e-marketing and digital marketing services. The company was formerly known as Mitsui & Co. VIXIA Inc. and changed its name to VIXIA INC. in May, 2010.
price ($mm)
$0.73
rev ($mm)
$12
EBITDA ($mm)
EV / rev
0.1x
EV / EBITDA
closed 7/4/2018 via Company Press Release

Interpublic Group of Companies, Inc., acquired Acxiom Marketing Solutions

synopsis: Acxiom, the data foundation for the world's best marketers, announced that the acquisition of Acxiom by Interpublic Group is complete. Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
buyer: Interpublic Group of Companies, Inc. (NYSE: IPG:$8,319.90)
Interpublic is one of the world’s premier advertising and marketing services companies. Their agency brands deliver custom marketing solutions to many of the world’s largest advertisers. They cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising."
target: Acxiom Marketing Solutions (ACXM:$917.41)
Acxiom provides the data foundation for the world’s best marketers. Acxiom Marketing Solutions is the leading provider of data solutions for powering exceptional customer experiences and includes all of Acxiom's data and data services.
price ($mm)
$2,300
rev ($mm)
$706
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 6/19/2018 via BNC Analysis

TransUnion LLC, acquired Callcredit Information Group

synopsis: TransUnion, a risk and information solutions provider, announced that it has acquired Callcredit Information Group, Ltd., the second largest consumer credit bureau in the U.K.. Callcredit is an information solutions company that provides data, analytics and technology solutions to help businesses and consumers make informed decisions.
buyer: TransUnion LLC (TRU:$2,696.90)
Transunion helps uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity."
target parent: GTCR, LLC
target: Callcredit Information Group
Callcredit Information Group, Ltd., is in the business of empowering information. They provide the data, analytics, and software that enable businesses to build more valuable customer relationships. They specialize in managing consumer data for businesses across every sector.
price ($mm)
$1,426
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/5/2017 via PR Newswire

Periscope, will acquire Anthem Marketing Solutions

synopsis: Periscope, one of the top five independent agencies in the nation, is to acquire Anthem Marketing Solutions, a Chicago based, data-driven marketing agency. Anthem, a firm that has deep experience in diagnostic, predictive and prescriptive analytics, also has experience in database marketing, journey mapping and loyalty services
buyer: Periscope
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Best Buy, Bridgestone, Cox Communications, ExxonMobil and more. "
target: Anthem Marketing Solutions
Anthem Marketing Solutions is a Chicago based, data-driven marketing agency. Anthem, a firm that has deep experience in diagnostic, predictive and prescriptive analytics, also has experience in database marketing, journey mapping and loyalty services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/21/2016 via Company Press Release

KünzlerBachmann Directmarketing AG, will acquire Schober Information Group (Schweiz) AG

synopsis: KünzlerBachmann Directmarketing AG, headquartered in St. Gallen, announced they will acquire Schober Information Group (Schweiz) AG, headquartered in Bachenbülach. Schober Information Group (Schweiz) is one of the leading dialog marketing service providers in Switzerland, maintaining the most comprehensive database of postal and email addresses.
buyer: KünzlerBachmann Directmarketing AG
KünzlerBachmann is a state-of-the-art enterprise shaping the future of dialogue marketing. As a full-service provider with a focus on consultancy and development, their core business is the field of CRM/IT and analysis, target group addresses as well as mailing production and lettershop. "
target parent: Schober Investment Group
target: Schober Information Group (Schweiz) AG
Schober Switzerland is a leading marketing service provider in Switzerland. The company supports customers with data, data solutions and technologies in market development, and maintains the largest database of postal addresses and e-mail addresses in Switzerland and internationally.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/28/2016 via PR Newswire

DataMentors, Inc., acquired V12 Group

synopsis: DataMentors, LLC, a leading Data-as-a-Service company, announced the acquisition of premium marketing data provider V12 Group. The combined company, which will rebrand under the name of V12 Data, combines the strengths of two of the most respected names in the data industry to deliver integrated omnichannel data products and services.
buyer: DataMentors, Inc.
DataMentors is a Data-as-a-Service provider, helping brands achieve growth with highly robust marketing data, technology, and analytics solutions. Their solutions leverage the modern data ecosystem and real-time data analytics to create an "always on" dataset of consumers where purchase is imminent."
target parent: ABRY Partners, LLC
target: V12 Group
V12 Group is the complete provider of below the line (BTL) marketing services, using their proprietary database and multi-channel delivery model to provide measurable results for customer acquisition campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/24/2016 via Company Press Release

Veriteva, will acquire Blueberry Wave Limited

synopsis: Blueberry Wave, one of the UK’s leading marketing service providers, is being acquired by Veriteva, a business created by former Lateral Group founders. Cirencester based Blueberry Wave helps brands deliver enhanced customer experiences through strategic CRM, driven by channel planning, data and analytics in a multi-channel environment.
buyer: Veriteva
Veriteva's vision is to build an entrepreneurial group that assists its clients to maximise their ROI for business critical and marketing communications. They aim to acquire, grow and connect best-in-class companies that offer effective and efficient strategies to maximise a client's ROI. "
target: Blueberry Wave Limited
Blueberry Wave is a data driven Marketing Services Provider that simplifies the complex world of customer data for clients looking for business growth – finding and nurturing profitable customers for businesses with ambition.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Circulate

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Circulate, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Circulate
Circulate helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. It advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/26/2016 via PR Web

SmartBase Solutions, acquired Group 3 Marketing

synopsis: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of Wayzata, MN. Founded in 1988, Group 3 Marketing, a leading database marketing agency, focused on creating and managing data driven marketing programs for their clients.
buyer: SmartBase Solutions
SmartBase Solutions is a leading data and technology firm helping organizations leverage their vast amounts of data to develop smart business solutions. Its flagship SmartBase IQ™ Data Platform delivers advanced big data processing technology to enable clients to integrate their disparate data. "
target: Group 3 Marketing
Founded in 1988, Group 3 Marketing, a leading database marketing agency, focused on creating and managing data driven marketing programs for their clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2016 via Crain's BtoB

R.R. Donnelley & Sons Company, acquired Precision Dialogue

synopsis: Print, Digital and Supply Chain Solutions company, R.R. Donnelley has acquired Precision Dialogue, an insights driven, multi-channel customer engagement firm from, the middle market private equity firm, Kirtland Capital Partners.
buyer: R.R. Donnelley & Sons Company (RRD:$6,413.40)
R.R. Donnelley is a global provider of integrated communications. The company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, drive top-line growth, enhance ROI and increase compliance. "
target parent: Kirtland Capital Partners
target: Precision Dialogue
Precision Dialogue is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. They embrace emerging technologies and platforms, seek strategic acquisitions and partner with tech-savvy entrepreneurs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/7/2016 via Company Press Release

WPP Group, plc, acquired Conexance MD, S.A.S.

synopsis: WPP, one of the world's largest communications services groups, announced that it has acquired Conexance MD, SAS, a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases.
buyer: WPP Group, plc (WPP:$17,321.00)
WPP is the world leader in marketing communications services. They are made up of leading companies in: Advertising; Media Investment Management; Data Investment Management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; and more. "
target: Conexance MD, S.A.S.
Conexance MD is an operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviors and attributes that are strong predictors of future purchases.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/9/2016 via BusinessWire

Merkle, Inc., acquired DBG UK

synopsis: Merkle, a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of DBG; a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
buyer: Merkle, Inc.
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. "
target: DBG UK
DBG is a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
price ($mm)
rev ($mm)
$19
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/4/2016 via PR Newswire

Vencap Technologies, LLC, acquired The Allant Group, Inc.

synopsis: The Allant Group, Inc., an industry-leading provider of advanced data analytics and customer insights solutions, announced that its operations have been acquired by Vencap Technologies. Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies.
buyer: Vencap Technologies, LLC
Gaurav Issar is the CEO of Allant Group and a Board Member of Vencap Technologies. "
target parent: MidOcean Partners
target: The Allant Group, Inc.
Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies in the telecommunications, media, retail, publishing, financial services, travel/hospitality and transportation industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/29/2015 via BNC Analysis

Mobile Embrace Limited, acquired Marketing Punch Ltd

synopsis: Mobile marketing and payments m-commerce company Mobile Embrace Limited announced that it has significantly strengthened its international footprint and its performance marketing offering with the acquisition of a leading United Kingdom online performance marketing provider, Marketing Punch Ltd.
buyer: Mobile Embrace Limited (ASX:MBE:$18.07)
Mobile Embrace Limited is a mobile payments and mobile marketing company. They are a Digital Distribution Network for the complete end-to-end mobile customer lifecycle. "
target: Marketing Punch Ltd
Marketing Punch Ltd. is a leading United Kingdom online performance marketing provider. The business has a proprietary opted-in database of over 5 million consumers and delivers over 100,000 qualified leads to clients each month.
price ($mm)
$4.09
rev ($mm)
$6
EBITDA ($mm)
$2
EV / rev
1.9x
EV / EBITDA
5.9x

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DBG UK

The Allant Group, Inc.

Marketing Punch Ltd

Geography
Matching Companies
Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
Mooter Media Limited develops and provides Internet advertising solutions for publishers and advertisers primarily in Australia.
year
2010
rev ($mm)
$0.19
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
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Ticker: EB
 
 
 
 
 
 
 
 
Evvnt
Evvnt
Evvnt is a dynamic event marketing automation platform which syndicates events’ content to multiple event listing sites and calendars as a service. Evvnt provides ticketing, syndication, print, social, and email marketing services, while helping consumers find high quality, local events.
year
2020
rev ($mm)
$294.56
EBITDA ($mm)
($179.55)
EBIT ($mm)
($196.12)
Net Income ($mm)
Employees
1126
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Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
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Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
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Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2020
rev ($mm)
$273.65
EBITDA ($mm)
$22.36
EBIT ($mm)
$16.99
Net Income ($mm)
$13.00
Employees
399
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Ticker: SZSE:300071
 
 
 
 
 
 
 
 
Spearhead Integrated Marketing Communication Group
Spearhead Integrated Marketing Communication Group
Spearhead Group, a Chinese A-shares listed public company, is one of the biggest digital IMC groups in China. With a clear strategy of "Big Data, Big Content", Spearhead keeps on expanding its specialty and strengthening its competency through 5 main business units.
year
2016
rev ($mm)
$477.03
EBITDA ($mm)
$32.48
EBIT ($mm)
$31.51
Net Income ($mm)
$18.83
Employees
1247
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Ticker: AIM:GBG
 
 
 
 
 
 
 
 
GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
year
2020
rev ($mm)
$283.15
EBITDA ($mm)
$60.69
EBIT ($mm)
$40.70
Net Income ($mm)
$31.59
Employees
1000
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Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
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Ticker: TSE:2178
 
 
 
 
 
 
 
 
Tri-Stage Inc.
Tri-Stage Inc.
Tri-Stage Inc. is principally engaged in the direct marketing support business. Its Direct Marketing Support segment is engaged in the provision of media advertisement spaces. The Direct Mail Agency Sending segment is engaged in the sending of direct mails and products.
year
2019
rev ($mm)
$499.99
EBITDA ($mm)
$6.17
EBIT ($mm)
$3.60
Net Income ($mm)
Employees
345
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Ticker: NYSE:HHS
 
 
 
 
 
 
 
 
Harte-Hanks, Inc.
Harte-Hanks, Inc.
Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions. Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
year
2017
rev ($mm)
$394.15
EBITDA ($mm)
$6.14
EBIT ($mm)
($4.97)
Net Income ($mm)
Employees
5620
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Ticker: LSE:JWNG
 
 
 
 
 
 
 
 
Jaywing PLC
Jaywing PLC
Jaywing plc is a leading UK based agency employing approximately 600 people across five sites in the UK and with a small operation in Sydney, Australia. Their data scientists help blue chip clients to make sense of the ever more complex multi-channel, multi-device world in which they operate.
year
2017
rev ($mm)
$65.40
EBITDA ($mm)
$2.76
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
650
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Ticker: RMKR
 
 
 
 
 
 
 
 
Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
year
2009
rev ($mm)
$47.79
EBITDA ($mm)
($2.43)
EBIT ($mm)
($8.03)
Net Income ($mm)
Employees
950
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Ticker: AIM:TNG
 
 
 
 
 
 
 
 
Tangent Communications plc
Tangent is a leading integrator of technology, data and marketing strategy. Their companies combine world-class technical and creative skills with marketing expertise to deliver highly personalised and bespoke digital communications for leading brands.
year
2015
rev ($mm)
$37.69
EBITDA ($mm)
$1.59
EBIT ($mm)
$0.79
Net Income ($mm)
$0.11
Employees
290
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Ticker: ORHI
 
 
 
 
 
 
 
 
OmniReliant Holdings, Inc.
Omnireliant builds global brands through domestic and international direct marketing channels and licensing agreements. We specialize in celebrity and lifestyle brands including beauty, fitness, spa, fragrance and home.
year
2009
rev ($mm)
$9.79
EBITDA ($mm)
($3.22)
EBIT ($mm)
($3.83)
Net Income ($mm)
Employees
9
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Ticker: ADXM
 
 
 
 
 
 
 
 
AdEx Media, Inc.
AdEx Media, Inc.
AdEx Media operates one of the leading online direct marketing companies, with an emphasis on successfully purchasing multi-channel sources of online media distribution.
year
2008
rev ($mm)
$8.23
EBITDA ($mm)
($1.97)
EBIT ($mm)
($2.12)
Net Income ($mm)
Employees
42
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Ticker:
 
 
 
 
 
 
 
 
Mobiquity Technologies
Mobiquity Technologies
Mobiquity Technologies, Inc., is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising.
year
2018
rev ($mm)
$0.46
EBITDA ($mm)
($5.98)
EBIT ($mm)
($6.00)
Net Income ($mm)
Employees
10
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Ticker: HLSE:LEADD
 
 
 
 
 
 
 
 
LeadDesk Oy
LeadDesk provides industry-standard software for contact centers, inside sales and telemarketers. The company’s cloud-based SaaS software replaces legacy on-premise solutions and offers contact centers and sales teams of all sizes greater efficiency and flexibility, with lower costs and complexity.
year
2019
rev ($mm)
$14.93
EBITDA ($mm)
$0.62
EBIT ($mm)
$0.53
Net Income ($mm)
$0.92
Employees
48
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Ticker:
 
 
 
 
 
 
 
 
Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
year
2011
rev ($mm)
$214.93
EBITDA ($mm)
$29.04
EBIT ($mm)
$14.12
Net Income ($mm)
Employees
1300
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Ticker: ENXTPA:ALWED
 
 
 
 
 
 
 
 
Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
year
2016
rev ($mm)
$8.31
EBITDA ($mm)
$0.60
EBIT ($mm)
$0.43
Net Income ($mm)
$0.34
Employees
61
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Ticker: OTCPK:FSSN
 
 
 
 
 
 
 
 
FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
year
2018
rev ($mm)
$0.56
EBITDA ($mm)
($3.48)
EBIT ($mm)
($3.55)
Net Income ($mm)
Employees
11
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