Like SB&A Integrated Marketing

closed 9/27/2016 via BNC Analysis

GlynnDevins, acquired SB&A Integrated Marketing

synopsis: GlynnDevins, a marketing and advertising agency which specializes in the senior-living sector, announced that it acquired SB&A Integrated Marketing and Brooks Adams Research, a marketing agency in senior living communities based in Richmond, VA. Financial details were not disclosed.
buyer parent: Falfurrias Capital
buyer: GlynnDevins
GlynnDevins is the nation’s premier marketing and advertising agency serving leading senior living communities and their development and management partners. Over a quarter-century working exclusively in senior living has given them the proficiency to create their own metrics-based planning process."
target: SB&A Integrated Marketing
SB&A Integrated Marketing has more than 30 years of experience in marketing for senior living communities — from Active Adult and 55+ communities, to Continuing Care Retirement Communities (CCRCs) and standalone Assisted Living, Skilled Nursing and Memory Support organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/2/2019 via Company Press Release

GlynnDevins, acquired Murdock

synopsis: GlynnDevins, the leading technology-enabled marketing firm serving the senior living sector, has acquired Murdock, an Oklahoma City-based senior living-focused sales consulting company. Their focus is strictly senior living, senior care, and senior services.
buyer parent: CIP Capital
buyer: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency. "
target: Murdock
Murdock is a senior living consulting firm based in Dallas and Oklahoma City. Their focus is strictly senior living, senior care, and senior services. Murdock’s services are designed to enable and empower organizations to successfully market, sell, and represent their product options.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2018 via PE Hub

CIP Capital, acquired GlynnDevins

synopsis: CIP Capital, a private equity firm focused on platform investments in growth-oriented, middle-market companies, has acquired GlynnDevins, the leader in senior living marketing solutions. Their research-based brand development process, digital advertising programs and campaign strategies continue to be core service offerings within the agency.
buyer: CIP Capital
CIP Capital is a private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Tech-Enabled Services sectors. The fund seeks to invest in proven, profitable businesses. "
target parent: Falfurrias Capital
target: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/14/2012 via Company Press Release

CareLike, LLC, acquired SNAPforSeniors

synopsis: CareLike LLC, an affiliate of HealthLink Dimensions™LLC, has acquired the assets of Seattle-based SNAPforSeniors, Inc., including the technology and comprehensive healthcare services provider database. SNAPforSeniors, Inc. is an information and publishing company serving consumers, professionals, associations, private and government organizations.
buyer parent: Stratose, Inc.
buyer: CareLike, LLC
CareLike LLC is a data and technology services company that provides access to detailed data on more than 27 categories of providers and 250,000 healthcare services providers. "
target: SNAPforSeniors
SNAPforSeniors, Inc. is an information and publishing company serving consumers, professionals, associations, private and government organizations. SNAPforSeniors also licenses its provider database to third parties, collectively referred to as the Alliance Network.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/18/2022 via PR Newswire

Integrity Marketing Group, will acquire Ritter Insurance Marketing

synopsis: Integrity Marketing Group, LLC, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, will acquire Ritter Insurance Marketing, a leading independent marketing organization specializing in Medicare Supplement and Medicare Advantage plans.
buyer: Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. "
target: Ritter Insurance Marketing
Ritter Insurance Marketing is an independent marketing organization supporting independent insurance agents in the senior health and life insurance market. Its proprietary software development and agent service departments develop and market leading business solutions for insurance agents.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/13/2022 via Company Press Release

Integrity Marketing Group, acquired Applied General Agency

synopsis: Integrity Marketing Group, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced it has acquired Applied General Agency (AGA), an acclaimed independent marketing organization (IMO) based in Anaheim, California.
buyer: Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. "
target: Applied General Agency
Applied General Agency is an acclaimed independent marketing organization based in Anaheim, California. Founded in 1993, they have become one of the largest Medicare-focused independent marketing organizations in the nation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2020 via PR Newswire

Integrity Marketing Group, acquired The Brokerage Resource

synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, announced it has acquired The Brokerage Resource, an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: The Brokerage Resource
The Brokerage Resource is an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/12/2020 via PR Newswire

Integrity Marketing Group, acquired ThomasARTS, Inc.

synopsis: Integrity Marketing Group, the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market, has acquired ThomasArts, a data-driven, performance marketing agency for life and health products to seniors.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: ThomasARTS, Inc.
ThomasArts is a data-driven, performance marketing agency with close to 200 employees. Their unique expertise in the marketing of life and health products to seniors, specifically Medicare products, enables them to serve some of the largest national brands in the nation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/17/2013 via BusinessWire

Brian Unlimited Distribution Company, acquired South Shore Venture Enterprises LLC

synopsis: Budco announced that it has acquired South Shore Venture Enterprises LLC. South Shore specializes in direct marketing to senior citizens and represents 38 Medicare Advantage and Medicare Supplement plans. The addition of South Shore expands Budco's footprint in the healthcare and insurance vertical markets.
buyer parent: Glencoe Capital LLC
buyer: Brian Unlimited Distribution Company
Budco is a leading provider of end-to-end marketing solutions to Fortune 100 companies. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication through leading-edge technology. "
target: South Shore Venture Enterprises LLC
South Shore is a consulting firm with national strategic partners that provide turn-key services as well as direct mail, premiums and phone services for national companies. South Shore specializes in marketing to seniors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/27/2016 via BNC Analysis

GlynnDevins, acquired SB&A Integrated Marketing

synopsis: GlynnDevins, a marketing and advertising agency which specializes in the senior-living sector, announced that it acquired SB&A Integrated Marketing and Brooks Adams Research, a marketing agency in senior living communities based in Richmond, VA. Financial details were not disclosed.
buyer parent: Falfurrias Capital
buyer: GlynnDevins
GlynnDevins is the nation’s premier marketing and advertising agency serving leading senior living communities and their development and management partners. Over a quarter-century working exclusively in senior living has given them the proficiency to create their own metrics-based planning process."
target: SB&A Integrated Marketing
SB&A Integrated Marketing has more than 30 years of experience in marketing for senior living communities — from Active Adult and 55+ communities, to Continuing Care Retirement Communities (CCRCs) and standalone Assisted Living, Skilled Nursing and Memory Support organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/26/2021 via Company Press Release

GlynnDevins, acquired Bluespire Marketing

synopsis: GlynnDevins, a leader in data- and technology-enabled marketing solutions, has acquired Bluespire, an integrated marketing company with a proprietary scalable services platform. The acquisition adds proven marketing services and technology expertise to GlynnDevins and improves the solutions and value they provide to clients and the broader market.
buyer parent: CIP Capital
buyer: GlynnDevins
GlynnDevins is the leading data, analytics and marketing technology company. With a diverse portfolio of products and services driven by data science and insights, GlynnDevins has a proven reputation of supporting companies’ sales efforts with lead generation and conversion. "
target parent: High Road Capital Partners
target: Bluespire Marketing
Bluespire is a performance marketing agency that focuses on the healthcare, senior living, and finance industries. The company's proprietary platform enables clients to stand up digital properties fast, convey their brand message, and execute high-performing awareness and acquisition experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/15/2020 via Company Press Release

GlynnDevins, acquired Linkmedia 360

synopsis: GlynnDevins, the leading technology-enabled marketing agency serving the senior living category, has acquired Linkmedia 360, a data-driven, digital marketing company. Linkmedia 360 creates and implements comprehensive lead generation programs using digital, social, mobile and traditional media channels.
buyer parent: CIP Capital
buyer: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency. "
target: Linkmedia 360
Linkmedia 360 is a data-driven, digital marketing company. Linkmedia 360 creates and implements comprehensive lead generation programs using digital, social, mobile and traditional media channels. Their vast array of marketing services include SEO, paid media, email, web development and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/2/2019 via Company Press Release

GlynnDevins, acquired Murdock

synopsis: GlynnDevins, the leading technology-enabled marketing firm serving the senior living sector, has acquired Murdock, an Oklahoma City-based senior living-focused sales consulting company. Their focus is strictly senior living, senior care, and senior services.
buyer parent: CIP Capital
buyer: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency. "
target: Murdock
Murdock is a senior living consulting firm based in Dallas and Oklahoma City. Their focus is strictly senior living, senior care, and senior services. Murdock’s services are designed to enable and empower organizations to successfully market, sell, and represent their product options.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2018 via PE Hub

CIP Capital, acquired GlynnDevins

synopsis: CIP Capital, a private equity firm focused on platform investments in growth-oriented, middle-market companies, has acquired GlynnDevins, the leader in senior living marketing solutions. Their research-based brand development process, digital advertising programs and campaign strategies continue to be core service offerings within the agency.
buyer: CIP Capital
CIP Capital is a private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Tech-Enabled Services sectors. The fund seeks to invest in proven, profitable businesses. "
target parent: Falfurrias Capital
target: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via Company Press Release

GlynnDevins, acquired Frogman Interactive

synopsis: GlynnDevins has acquired Frogman Interactive to strengthen its integrated marketing, sales and consultative services. Frogman Interactive, a Winston-Salem based Interactive Marketing Agency, is certified to provide integrated marketing solutions that will introduce audiences to a new realm of immersive interactive experiences.
buyer parent: Falfurrias Capital
buyer: GlynnDevins
GlynnDevins is the nation’s premier marketing and advertising agency serving leading senior living communities and their development and management partners. Over a quarter-century working exclusively in senior living has given them the proficiency to create their own metrics-based planning process."
target: Frogman Interactive
Frogman Interactive, a Winston-Salem based Interactive Marketing Agency, is certified to provide integrated marketing solutions that will propel brands and introduce their audiences to a new realm of immersive interactive experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/27/2016 via BNC Analysis

GlynnDevins, acquired SB&A Integrated Marketing

synopsis: GlynnDevins, a marketing and advertising agency which specializes in the senior-living sector, announced that it acquired SB&A Integrated Marketing and Brooks Adams Research, a marketing agency in senior living communities based in Richmond, VA. Financial details were not disclosed.
buyer parent: Falfurrias Capital
buyer: GlynnDevins
GlynnDevins is the nation’s premier marketing and advertising agency serving leading senior living communities and their development and management partners. Over a quarter-century working exclusively in senior living has given them the proficiency to create their own metrics-based planning process."
target: SB&A Integrated Marketing
SB&A Integrated Marketing has more than 30 years of experience in marketing for senior living communities — from Active Adult and 55+ communities, to Continuing Care Retirement Communities (CCRCs) and standalone Assisted Living, Skilled Nursing and Memory Support organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2018 via PE Hub

CIP Capital, acquired GlynnDevins

synopsis: CIP Capital, a private equity firm focused on platform investments in growth-oriented, middle-market companies, has acquired GlynnDevins, the leader in senior living marketing solutions. Their research-based brand development process, digital advertising programs and campaign strategies continue to be core service offerings within the agency.
buyer: CIP Capital
CIP Capital is a private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Tech-Enabled Services sectors. The fund seeks to invest in proven, profitable businesses. "
target parent: Falfurrias Capital
target: GlynnDevins
GlynnDevins is the leader in senior living marketing solutions. Their research-based brand development process, targeted digital advertising programs and metrics-based campaign strategies continue to be core service offerings within the agency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like SB&A Integrated Marketing


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SB&A Integrated Marketing

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