Like WhatRunsWhere

closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2016 via BNC Analysis

Brunico Communications, purchased Marketing, CARD, and NLA from Rogers Media Inc.

synopsis: Brunico Communications announced that it has acquired certain assets relating to the marketing segment of Rogers Media‘s publication business, including Marketing, CARDonline (CARD) and the National List of Advertisers (NLA). Marketing is a magazine and conference for the advertising industry. CARD and NLA are databases for media buyers.
buyer: Brunico Communications
Brunico Communications is a business-to-business publishing and events company, serving the Canadian marketing and media community and the global entertainment industry. "
seller parent: Rogers Communications Inc.
seller: Rogers Media Inc.
Rogers Media's Marketing brand launched in 1908 and includes a quarterly magazine, online daily news and annual conferences and events for the advertising industry. CARD and NLA are databases designed to help media agencies and advertisers make informed media buying decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/5/2013 via BusinessWire

Clarion Capital Partners, LLC, acquired SQAD, Inc.

synopsis: SQAD, the largest independent source in the US for TV, radio and digital cost analysis, announced that Clarion Capital Partners has completed an acquisition of the company. The partnership will allow SQAD to grow through refinement of existing products and an investment in data driven product development across new and existing verticals.
buyer: Clarion Capital Partners, LLC
Clarion Capital Partners, LLC is a private equity investment firm which seeks to make primarily control private equity investments in a diversified portfolio of middle-market companies. The firm focuses in industries such as Business, Healthcare, Financial, Consumer Products, Retail, and Media. "
target: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV. SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/29/2012 via BusinessWire

WhatRunsWhere, acquired Mobile Ad Spy

synopsis: WhatRunsWhere, a service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
buyer: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. "
target: Mobile Ad Spy
Mobile Ad Spy enables ad agencies and advertisers to track competitors’ online ad campaigns in the mobile market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/15/2020 via Company Press Release

Dun & Bradstreet, acquired Orb Intelligence

synopsis: Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has acquired Orb Intelligence, a prominent digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers.
buyer parent: Cannae Holdings
buyer: Dun & Bradstreet (DNB:$1,813.10)
Dun & Bradstreet (D&B) data and insights help improve business performance. Delivered through the D&B Data Cloud and market-leading solutions, their data and insights help accelerate revenue, manage risk, lower cost and transform businesses. Global businesses of all sizes rely on D&B. "
target: Orb Intelligence
Orb Intelligence is a digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers. Their database offers detailed information on 57 million companies in over 120 different countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/23/2017 via Company Press Release

Environics Analytics Group Ltd., acquired RSI Research Solutions Inc.

synopsis: Environics Analytics (EA) announced that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
buyer: Environics Analytics Group Ltd.
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services and provides authoritative reports, software and modeling approaches. "
target: RSI Research Solutions Inc.
Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BusinessWire

Market Track, acquired Brandtale

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Brandtale
Brandtale offers insights and intelligence around the branded content community. Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with insights to better understand their competitors’ advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/4/2015 via PR Newswire

The Nielsen Company, Inc., acquired eXelate

synopsis: Nielsen announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen to enable its clients to make better and faster marketing and media decisions.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: eXelate
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Its team consists of 50+ international employees dedicated to providing the best service to digital advertisers.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/29/2012 via BusinessWire

WhatRunsWhere, acquired Mobile Ad Spy

synopsis: WhatRunsWhere, a service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
buyer: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. "
target: Mobile Ad Spy
Mobile Ad Spy enables ad agencies and advertisers to track competitors’ online ad campaigns in the mobile market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/9/2019 via BusinessWire

Onclusive, acquired Ozmotik, Inc.

synopsis: AirPR, the data science company for marketing and communications, has acquired San Francisco based technology company, Ozmotik. AirPR also announced that it has changed its company name to Onclusive. Ozmotik provides a comprehensive view of post-click engagement analytics for owned and earned media.
buyer: Onclusive
Onclusive is the data science company for marketing and communications. Onclusive reveals which strategies drive actual brand engagement and deliver the most valuable content to target audiences, at scale. The result is thousands of high-performance campaigns around the world. "
target: Ozmotik, Inc.
Ozmotik provides a comprehensive view of post-click engagement analytics for owned and earned media. Find out which pieces of content drive the greatest impact across the entire funnel. Ozmotik's technology lets users analyze, and deploy content data to drive impact and conversions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/22/2017 via Market Wire

HootSuite Media, Inc., acquired LiftMetrix

synopsis: Hootsuite, the most widely used platform for social media management, announced the acquisition of leading social analytics company LiftMetrix. LiftMetrix optimizes the value of clients' growing investment in social and content marketing by turning raw measurement data into specific ROI metrics and recommendations.
buyer: HootSuite Media, Inc.
Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. Their vision is to revolutionize communications; their mission is to empower their customers to transform messages into meaningful relationships. "
target: LiftMetrix
LiftMetrix optimizes the value of client's growing investment in social and content marketing by turning raw measurement data into specific ROI metrics and recommendations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/14/2021 via PR Newswire

Integral Ad Science, Inc., acquired Amino Payments

synopsis: Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. Amino empowers advertisers to spend more efficiently and effectively by enabling transparency in online advertising and eliminating fraud.
buyer parent: Vista Equity Partners
buyer: Integral Ad Science, Inc.
Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments. "
target: Amino Payments
Amino Payments was founded on the belief that when brands invest in digital advertising, they should be able to see how their media dollars are spent. Amino empowers advertisers to spend more efficiently and effectively by enabling transparency in online advertising and eliminating fraud.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/8/2020 via Company Press Release

Ebiquity plc, acquired Digital Decisions B.V.

synopsis: Ebiquity plc, a leading independent marketing and media consultancy, announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service. Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
buyer: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity plc is a leading independent marketing and media analytics consultancy. They partner with the world’s biggest brands – including 70 of the world’s top 100 advertisers – to drive the performance of their marketing investments through greater accountability and powerful analytics. "
target: Digital Decisions B.V.
Digital Decisions is a digital media monitoring and optimisation service. Launched in 2017, Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
price ($mm)
$0.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/3/2017 via BNC Analysis

Snap Inc., acquired Metamarkets

synopsis: Snap, the parent company of Snapchat, has acquired Metamarkets, an ad tech startup that provides programmatic ad data-related services to marketers.
buyer: Snap Inc. (SNAP:$2,156.19)
Snap Inc. is a camera company. They believe that reinventing the camera represents their greatest opportunity to improve the way people live and communicate. Their products empower people to express themselves, live in the moment, learn about the world, and have fun together. "
target: Metamarkets
Metamarkets is the leading provider of interactive analytics for programmatic marketing. As an independent analytics software provider, Metamarkets gives its users the ability to see what’s happening in the media marketplaces where they operate.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2020 via BNC Analysis

Affle, will acquire Mediasmart

synopsis: Affle, a Singapore-based consumer intelligence technology company, will acquire Mediasmart, a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.
buyer: Affle (NSEI:AFFLE:$43.81)
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers. "
target: Mediasmart
Mediasmart is a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. Mediasmart enables businesses to be smart about their media buying on mobile.
price ($mm)
$5.61
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 10/11/2017 via BNC Analysis

The Weather Network, acquired Addictive Mobility

synopsis: Continuing its transformation to an Information Networks and Data Solutions business, Pelmorex Corp., operator of The Weather Network, MétéoMédia, Eltiempo.es and Clima brands, announced the acquisition of Addictive Mobility, Canada's largest mobile-first data management and media buying platform.
buyer: The Weather Network
Pelmorex Media Inc. blends science, technology and creativity to produce leading multi-platform weather and traveler information services. Flagship brands include The Weather Network and MétéoMédia, Canada's most popular weather and information websites and applications. "
target: Addictive Mobility
Addictive Mobility is a Canada-based mobile advertising technology company that works with many Fortune 500 brands. The company’s vision is to solve the marketing challenges of tomorrow’s CMOs by building the world’s most agile technology platform that is holistic, efficient, and transparent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/2/2017 via PR Newswire

SRAX, acquired OpenDSP

synopsis: SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies.
buyer: SRAX (SRAX:$3.60)
SRAX is an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels. SRAX amplify performance and maximize profits through an omnichannel approach that integrates all aspects of the marketing experience into one platform. "
target: OpenDSP
The OpenDSP technology delivers an open DSP for Real-Time Bidding (RTB), including comprehensive tools for media buying, data collection, management, analytics and optimization. Built on the cloud, OpenDSP was developed as an in-house advertising technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/29/2017 via BNC Analysis

Pico Far East Holdings Ltd, will acquire Not Ordinary Media, LLC

synopsis: MTM Choice Holdings, an indirect subsidiary of Pico Far East Holdings, will acquire Not Ordinary Media (NOM) from its founders Loren Rochelle and Brent Neill. NOM provides advertisers with the only singular solution to create, manage, compare, reallocate spend, and make real-time decisions to optimize video buys across social media platforms.
buyer: Pico Far East Holdings Ltd (SEHK:752:$617.09)
Pico is a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. Pico brings brands to life and creates experiences through Total Brand Activation – from strategy to execution. "
target: Not Ordinary Media, LLC
Not Ordinary Media (NOM) provides advertisers with the only singular solution to create, manage, compare, reallocate spend, and make real-time decisions to optimize video buys across social media platforms.
price ($mm)
$53
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2017 via BusinessWire

Viant Technology Inc, will acquire Adelphic Mobile

synopsis: Time Inc.’s Viant Technology, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform. Adelphic’s self-service media planning and execution tools will bolster Viant’s people-based data and analytics offerings.
buyer parent: Time Inc.
buyer: Viant Technology Inc
Viant Technology is the premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. The Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users. "
target: Adelphic Mobile
Adelphic Mobile is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/14/2016 via Company Press Release

SAP Hybris, will acquire Abakus

synopsis: Abakus is pleased to announce its acquisition by SAP, the fastest growing enterprise cloud company. The combination of Abakus with SAP Hybris Marketing Cloud, which includes customer profiling and responsive journey management, will allow brands to optimize marketing performance and understand customer interactions across all devices.
buyer parent: SAP SE
buyer: SAP Hybris
SAP Hybris provides a complete multichannel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless experience for their customers. "
target: Abakus
Abakus provides a software platform to evaluate and optimize marketing. Its marketing effectiveness software delivers insights and actionable recommendations that enable campaign optimization and informed cross-channel media planning in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/1/2016 via BusinessWire

Amnet Group, acquired Accordant Media

synopsis: Dentsu Aegis Network announced the acquisition of Accordant Media, LLC, a data-driven, full-service programmatic advertising company and technology solution provider. Accordant will become a part of Ament, Dentsu Aegis Network’s programmatic group, with over 600+ programmatic experts and across 40+ markets.
buyer parent: Dentsu Inc.
buyer: Amnet Group
Amnet is Dentsu Aegis Network’s programmatic group, with over 600+ programmatic experts and across 40+ markets. Amnet operates a consistent and innovative technology, operations, and people stack that can deliver success on a local, regional and global basis. "
target: Accordant Media
Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. Through sophisticated data management and activation technologies, expert service and industry-leading transparency, they give marketers more insights and accountability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via GlobeNewswire

Sizmek Inc, acquired StrikeAd

synopsis: Sizmek Inc., a leading open ad management platform company for multiscreen campaigns, announced the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform. The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most effective Mobile advertising campaigns on a global scale.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. "
target: StrikeAd
StrikeAd is the leader in programmatic advertising across multiple devices. StrikeAd combines the huge reach of leading SSPs with best in class mobile DMP audience data and our advanced predictive modelling to deliver unparalleled insight and superior ROI.
price ($mm)[EV]
$9.50 [$11.70]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via PR Newswire

Matomy Media Group, acquired Avenlo Inc.

synopsis: Matomy Media Group has acquired a 70% stake in Avenlo Inc., a leading performance email marketing and ad targeting company. Avenlo's email placement optimization platform provides advertisers, agencies and media buyers with multi-screen ad targeting capabilities that deliver awareness, engagement and consumer action across all devices.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group Ltd. is one of the world's leading digital performance-based advertising companies. Working across Web, mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results. "
target: Avenlo Inc.
Headquartered in Toronto, Avenlo maintains R&D facilities in Canada and the US and powers a group of world-class software architects, engineers and marketers. The Avenlo Connect Platform utilizes massive data sets to target a brand's audience, delivering enhanced results on an individual user basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired iSocket, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of iSocket. iSocket is a technology platform purpose-built to simplify the buying and selling of inventory.
buyer: The Rubicon Project (RUBI:$149.36)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: iSocket, Inc.
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy.
price ($mm)
$9.57
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired Shiny Ads, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of Shiny Ads. Shiny Ads is a Toronto based advertising technology company focused on helping online publishers maximize revenue from ad orders under $5,000.
buyer: The Rubicon Project (RUBI:$149.36)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: Shiny Ads, Inc.
Shiny Ads provides an end-to-end programmatic direct advertising platform for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2014 via BusinessWire

Shopzilla, acquired Connexity

synopsis: Shopzilla, Inc., a leading source for connecting buyers and sellers online, announced the acquisition of Connexity, a pioneer in the programmatic media buying and optimization space. The company is introducing advertisers and publishers to audience networking and cross-channel connectivity.
buyer parent: Symphony Technology Group
buyer: Shopzilla
Shopzilla Inc., a consumer lead generation platform focused in online retail, owns and operates a portfolio of leading online consumer shopping properties in comparison shopping, product discovery and social shopping/group sales. "
target: Connexity
Connexity is introducing advertisers and publishers to audience networking and cross-channel connectivity. Connexity applies social networking architecture, recommendation engine learning, and best-of-breed targeting & optimization technology to media representation and media buying.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2014 via BNC Analysis

Client Focused Media, Inc., will acquire BluHorn, LLC

synopsis: Client Focused Media has agreed to acquire BluHorn LLC, a media buying software firm that developed BluHorn Solutions, a web based media buying software designed to organize, schedule and report media buys. They're a small company with a big focus on great customer service, ease of use, honest license fees and respect for their customers.
buyer: Client Focused Media, Inc.
Client Focused Media is a full-service marketing, advertising and design agency. Their primary objective is to help their clients overcome key challenges within their companies while ultimately achieving their business goals. "
target: BluHorn, LLC
BluHorn LLC is a media buying software firm that developed BluHorn Solutions, a web based media buying software designed to organize, schedule and report media buys. They're a small company with a big focus on great customer service, ease of use, honest license fees and respect for their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2013 via Market Wire

Centro, LLC, acquired SiteScout

synopsis: Centro, a provider of digital media software and services, announced the acquisition of SiteScout. SiteScout is a self-serve platform for buying banner ads on the web and on mobile devices. The company's easy-to-use platform, transparent reporting and real-time control deliver unparalleled performance for brands, marketers and agencies.
buyer: Centro, LLC
Centro provides the technology platform and services to ease the planning and buying of local online media for agencies throughout North America. Centro facilitates the buying and selling of online advertising among national, regional, and local agencies and thousands of local online publishers. "
target: SiteScout
SiteScout is the world's leading self-serve platform for buying banner ads on the web and on mobile devices. The company's easy-to-use platform, transparent reporting and real-time control deliver unparalleled performance for brands, marketers and agencies.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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WhatRunsWhere

Rogers Media Inc.

SQAD, Inc.

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Thalamus, Inc.

RedBooks

Orb Intelligence

RSI Research Solutions Inc.

Brandtale

eXelate

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WhatRunsWhere

Mobile Ad Spy

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Ozmotik, Inc.

LiftMetrix

Amino Payments

Digital Decisions B.V.

Metamarkets

Mediasmart

Addictive Mobility

OpenDSP

Not Ordinary Media, LLC

Adelphic Mobile

Abakus

Accordant Media

StrikeAd

Avenlo Inc.

iSocket, Inc.

Shiny Ads, Inc.

Connexity

BluHorn, LLC

SiteScout

Rhiza

Geography
Matching Companies
Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
year
2019
rev ($mm)
$6.06
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.66)
Net Income ($mm)
Employees
28
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Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
2017
rev ($mm)
$251.52
EBITDA ($mm)
$64.25
EBIT ($mm)
$60.72
Net Income ($mm)
$37.68
Employees
467
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Ticker:
 
 
 
 
 
 
 
 
Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
year
2011
rev ($mm)
$214.93
EBITDA ($mm)
$29.04
EBIT ($mm)
$14.12
Net Income ($mm)
Employees
1300
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Ticker: RMKR
 
 
 
 
 
 
 
 
Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
year
2009
rev ($mm)
$47.79
EBITDA ($mm)
($2.43)
EBIT ($mm)
($8.03)
Net Income ($mm)
Employees
950
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Ticker: ENXTPA:ALWED
 
 
 
 
 
 
 
 
Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
year
2016
rev ($mm)
$8.31
EBITDA ($mm)
$0.60
EBIT ($mm)
$0.43
Net Income ($mm)
$0.34
Employees
61
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Ticker: OTCPK:FSSN
 
 
 
 
 
 
 
 
FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
year
2018
rev ($mm)
$0.56
EBITDA ($mm)
($3.48)
EBIT ($mm)
($3.55)
Net Income ($mm)
Employees
11
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Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
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Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$380.57
EBITDA ($mm)
($144.28)
EBIT ($mm)
($176.58)
Net Income ($mm)
Employees
1150
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Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
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Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
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Ticker: AIM:GBG
 
 
 
 
 
 
 
 
GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
year
2020
rev ($mm)
$283.15
EBITDA ($mm)
$60.69
EBIT ($mm)
$40.70
Net Income ($mm)
$31.59
Employees
1000
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2020
rev ($mm)
$217.99
EBITDA ($mm)
($3.04)
EBIT ($mm)
($8.24)
Net Income ($mm)
Employees
884
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
2013
rev ($mm)
$177.70
EBITDA ($mm)
($9.67)
EBIT ($mm)
($40.60)
Net Income ($mm)
Employees
  • drill down
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
2016
rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
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Ticker: AIM:ACC
 
 
 
 
 
 
 
 
Access Intelligence plc
Access Intelligence plc
Access Intelligence Plc is the parent company of a group of Software as a Service (SaaS) businesses that deliver comprehensive reputation and risk management solutions for both the public and private sectors.
year
2018
rev ($mm)
$11.19
EBITDA ($mm)
($2.27)
EBIT ($mm)
($2.91)
Net Income ($mm)
Employees
94
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