Like Canada’s Ad Intel Service

closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
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closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
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closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
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closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
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closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
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closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 3/19/2014 via PR Newswire

Salience Insight, purchased US Operations from CARMA International

synopsis: Salience Insight, the global media evaluation specialist, is acquiring the US operations of CARMA International, the first company to commercialize media content analysis in the US. The acquisition excludes CARMA's overseas franchise operations in the key markets of Asia Pac, Europe, Canada, Japan and its affiliates in Brazil and India.
buyer parent: News Group International
buyer: Salience Insight
Salience Insight is the media measurement division of News Group International – a global provider of business intelligence and media resource services. Salience offers a fresh approach and the experience that comes from operating for many years in mature and emerging markets. "
seller: CARMA International
CARMA was the first company to commercialize media content analysis in the United States. Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field.
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closed 8/20/2013 via PR Newswire

Rentrak Corporation, acquired iTVX Inc.

synopsis: Rentrak, the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, announced it has acquired iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms, Rentrak provides unique and actionable insight for their clients and partners. "
target: iTVX Inc.
iTVX is the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media.They serve some of the largest advertisers with advanced analytics for branded entertainment in TV and digital media.
price ($mm)
$0.71
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closed 7/25/2013 via PE Hub

MarketTools Inc., acquired RawData

synopsis: MarketTools acquired RawData. RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leader in software and services for online market research. Their solutions include custom market research services focused on innovation and shopper research, and a suite of market research software for survey, panel, and community management. "
target: RawData
RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
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closed 9/30/2013 via BusinessWire

The Nielsen Company, Inc., acquired Arbitron Inc.

synopsis: Nielsen Holdings N.V., a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully completed its acquisition of Arbitron Inc., an international media and marketing research firm.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: Arbitron Inc. (ARB:$449.86)
Arbitron Inc. is an international media and marketing research firm serving the media–radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world.
price ($mm)[EV]
$1,305 [$1,268]
rev ($mm)
$445
EBITDA ($mm)
$130
EV / rev
2.9x
EV / EBITDA
9.9x
closed 11/12/2012 via BusinessWire

NM Incite, acquired SocialGuide

synopsis: Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions.
buyer parent: The Nielsen Company, Inc.
buyer: NM Incite
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands. "
target: SocialGuide
SocialGuide is a leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide identifies, captures and organizes social buzz from Twitter in real time for every program aired across 232 of the most popular U.S. television channels.
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closed 5/30/2002 via Company Press Release

ACNielsen Corporation, created a joint venture with Kantar Media Research

synopsis: ACNielsen, a VNU company, and Kantar Media Research (KMR) and Indian Market Research Bureau (IMRB), both part of Kantar, WPP's worldwide information and consultancy business, said today that they have agreed to form a new joint venture that will offer the most comprehensive measurement of TV audiences and advertising expenditures in India
buyer parent: Valcon Acquisition BV
buyer: ACNielsen Corporation
With operations in more than 90 countries, ACNielsen (separate from Nielsen Media Research) is the world's top compiler of consumer data. The company's measurement and analysis services include bar code scanning and store audits, consumer panels, and customized research. "
target: Kantar Media Research
Kantar Media Research (KMR) is an international group of television, print, radio, and interactive media research companies. KMR manages, through equity positions, media research units in over 30 countries.
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closed 10/26/2016 via BusinessWire

Kohlberg & Company, LLC, acquired MarketCast

synopsis: MarketCast, LLC, the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that Kohlberg & Company LLC, has acquired the ownership interest in MarketCast held by RLJ Equity Partners, LLC and State Street Global Advisors.
buyer: Kohlberg & Company, LLC
Kohlberg & Company is a leading private equity firm with over 25 years of successful experience executing transformational strategies enabling middle market companies to enhance business efficiency, breadth, growth and scale. "
target parent: The RLJ Companies
target: MarketCast
Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry.
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closed 2/5/2015 via PR Newswire

Vobile, Inc., purchased PPT Business from Rentrak Corporation

synopsis: Vobile announced it has acquired the Pay-Per-Transaction (PPT) business from Rentrak, a leader in precisely measuring movies and TV everywhere. The PPT revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
buyer: Vobile, Inc. (SEHK:3738:$15.23)
Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. "
seller: Rentrak Corporation (RENT:$115.67)
Rentrak is a leader in precisely measuring movies and TV everywhere. Their Pay-Per-Transaction (PPT) revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
price ($mm)
$7.00
rev ($mm)
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closed 11/20/2014 via PR Newswire

RLJ Equity Partners, acquired MarketCast

synopsis: RLJ Equity Partners, LLC, an affiliate of The RLJ Companies, announced its acquisition of MarketCast, LLC, a premier provider of strategic insights and analysis to marketers and researchers in the global entertainment industry. MarketCast works in collaboration with clients across the entertainment spectrum to test and optimize their content.
buyer parent: The RLJ Companies
buyer: RLJ Equity Partners
RLJ Equity Partners is a middle-market private equity firm focused on generating long-term capital appreciation by investing in profitable and growing businesses led by strong management teams. "
target parent: Shamrock Capital Advisors, Inc.
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
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closed 6/8/2012 via PR Web

Shamrock Capital Advisors, Inc., acquired MarketCast

synopsis: MarketCast, a leading global entertainment research firm, announced that it was acquired by Shamrock Capital Growth Fund III. Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services serving the global entertainment industry.
buyer: Shamrock Capital Advisors, Inc.
Shamrock Capital Advisors is a Los Angeles based private equity firm with over $700 million of capital under management. The firm invests exclusively in the media, entertainment, and communications sectors. "
target parent: Reed Elsevier
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
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closed 7/18/2018 via PR Web

VideoAmp, acquired IronGrid Data Services, Inc.

synopsis: VideoAmp, a software and data solutions company, acquired IronGrid Data Services. IronGrid is a big data technology firm that provides technology platforms, marketers and media companies with access to secure and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
buyer: VideoAmp
VideoAmp is the software and data solutions company powering the convergence of linear TV and digital advertising. Their software solutions enable marketers and content owners to plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. "
target: IronGrid Data Services, Inc.
IronGrid Data Services is a big data technology firm that provides technology platforms, marketers and media companies with access to secure, anonymized, and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
price ($mm)
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closed 9/12/2017 via BNC Analysis

Wicks Group of Companies, acquired Screen Engine/ASI

synopsis: Screen Engine / ASI announced that The Wicks Group, a private investment firm, has completed a majority recapitalization of the company. Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
buyer: Wicks Group of Companies
The Wicks Group of Companies is a private equity firm that invests in lower-middle-market companies operating in the information, education and media industries. The firm uses a consistent investment strategy, partnering with experienced management teams to build businesses through acquisitions. "
target: Screen Engine/ASI
Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
price ($mm)
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closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
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closed 11/4/2016 via PR Newswire

ReverbNation, acquired Audiokite

synopsis: ReverbNation announced that they have acquired Audiokite, a company whose research platform enables musicians to have their music reviewed by some of the world's most ardent music fans. The acquisition of Audiokite will allow ReverbNation to strengthen the relationship between its Curation-at-scale capabilities and its artist-to-fan initiatives.
buyer: ReverbNation
ReverbNation is the global leader in empowering independent Artists to advance their careers. With the company's Artist Development group along with its industry-leading talent identification capability, ReverbNation is positioned to play a pivotal role in the next generation of successful Artists. "
target: Audiokite
Built in 2014 by Alex Jae Mitchell and Dave Marcello, Audiokite research has verified more than 10,000 high-quality reviewers – music superfans in the U.S. - who have answered over 500,000 surveys on behalf of thousands of musicians and labels from all over the world.
price ($mm)
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closed 7/23/2020 via PR Newswire

Talkwalker Inc., acquired Nielsen Social

synopsis: Talkwalker, a social listening and analytics company, has acquired Nielsen Social from The Nielsen Company, a global measurement and data analytics company. Nielsen Social is a provider of social measurement and audience insights software. Their platform and API enables users to analyze social media feeds and engage their fans in real time.
buyer parent: Marlin Equity Partners
buyer: Talkwalker Inc.
Talkwalker is a social listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. Talkwalker's social media analytics platform uses AI to monitor and analyze online conversations across social networks, news websites, blogs and forums. "
target parent: The Nielsen Company, Inc.
target: Nielsen Social
Nielsen Social is a provider of social measurement and audience insights software. Nielsen Social provides solutions for TV networks, agencies and advertisers. Their Social Content Ratings platform and API enables social media teams to analyze social media feeds and engage their fans in real time.
price ($mm)
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closed 2/12/2020 via Company Press Release

SD Worx VZW, acquired Pointlogic

synopsis: Belgian HR service provider SD Worx has acquired Pointlogic HR, a supplier of innovative software for reward and management solutions and associated consulting services in the Netherlands and Belgium. Pointlogic HR's Inspire Reward Communication platform allows employees to see the value of their total pay package as well as any fringe benefits.
buyer: SD Worx VZW
Belgium-based SD Worx is a supplier of people solutions, enabling organisations to use HR to deliver added value to their businesses. SD Worx is the co-founder of the Payroll Services Alliance, a global strategic network of payroll companies that together handle 32 million payroll calculations. "
target parent: The Nielsen Company, Inc.
target: Pointlogic
Netherlands-based Pointlogic HR helps organisations in the field of reward management solutions. The company helps its clients with cloud-based solutions that provide real added value for both individuals and organisations.
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closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
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closed 9/5/2018 via Company Press Release

The Nielsen Company, Inc., acquired SuperData Research

synopsis: Nielsen Holdings plc, a global measurement and data analytics company, announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: SuperData Research
SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.
price ($mm)
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closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
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announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
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announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
price ($mm)
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closed 1/2/2018 via PR Newswire

ZS Associates, purchased BASES Pharmaceutical Forecasting from The Nielsen Company, Inc.

synopsis: ZS announced it has acquired the assets of BASES Pharmaceutical Forecasting from Nielsen. The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
buyer: ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Founded in 1983, ZS has grown into a firm of 500 professionals delivering expertise across much of the sales and marketing spectrum. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
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closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
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closed 8/3/2017 via PR Newswire

The Nielsen Company, Inc., acquired vBrand

synopsis: Nielsen, a global performance management company, announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: vBrand
vBrand is an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
price ($mm)
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closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2017 via PR Newswire

Stagwell Group, purchased Select Mobile Research Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey.
buyer: Stagwell Group
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2017 via PR Newswire

Stagwell Group, acquired The Harris Poll

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has acquired certain custom research assets from Nielsen, including the Harris Poll. As part of the transition, Harris will relaunch as Harris Insights & Analytics. The Harris Poll brand remains unchanged. The Harris Poll reflects Americans' opinions on a wide range of topics.
buyer: Stagwell Group
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "
target parent: The Nielsen Company, Inc.
target: The Harris Poll (HPOL:$140.32)
Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. The Harris Poll reflects Americans' opinions on a wide range of topics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via PR Web

NPD Group, Inc., purchased U.S. Market Information and Research Services for Book Industry from The Nielsen Company, Inc.

synopsis: The NPD Group, a market research company, has acquired Nielsen’s U.S. market information and research services for the book industry. The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
buyer: NPD Group, Inc.
The world’s most successful brands turn to NPD Group for unmatched information and insight that gives them a winning business advantage. NPD combines consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes Nielsen’s U.S. market information and research services for the book industry. That includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/5/2017 via GlobeNewswire

Carlyle Group, acquired Claritas, Inc.

synopsis: Global alternative asset manager The Carlyle Group, in partnership with the Indian Hill Group, has acquired Claritas from Nielsen. Claritas is focused on consumer segmentation insights. Claritas’ segmentation methodology and core product, PRIZM, is relied on by marketers, academics, media organizations and other marketing data providers.
buyer: Carlyle Group (CG:$1,544.30)
The Carlyle Group is a global alternative asset manager with $169 billion of assets under management across 125 funds and 177 fund of funds vehicles as of September 30, 2016. Carlyle’s purpose is to invest wisely and create value on behalf of its investors, many of whom are public pensions. "
target parent: The Nielsen Company, Inc.
target: Claritas, Inc.
Founded in 1971, Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2017 via PR Newswire

The Nielsen Company, Inc., acquired Gracenote, Inc.

synopsis: Nielsen announced it has completed its acquisition of Gracenote, the industry's leading media and entertainment metadata provider. Gracenote's global database and technology solutions include multichannel video programming distributors, smart televisions, streaming music services, connected devices, media players and in-car infotainment systems.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Tribune Media Company
target: Gracenote, Inc.
Gracenote, Inc., provides music and video content and technologies to the world's hottest entertainment products and brands. Gracenote is the industry standard for music and video recognition and is supported by the largest source of music and video metadata.
price ($mm)
$560
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/29/2017 via BusinessWire

InfoScout, Inc. merged with Market Track,

synopsis: Market Track, LLC, the market-leading provider of competitive business intelligence solutions, announced that it has joined forces with InfoScout, the first company to truly capture omnichannel purchase behaviors and attitudes that reflect the fluidity with which consumers shop across retail channels today.
buyer parent: Vista Equity Partners
buyer: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available. "
target: InfoScout, Inc.
InfoScout helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel. They are the first company to truly capture omnichannel purchase behaviors and attitudes that reflect the fluidity with which consumers shop across retail channels today.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2017 via BusinessWire

Vista Equity Partners, will acquire Market Track

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
buyer: Vista Equity Partners
Vista Equity Partners, a U.S.-based investment firm with more than $28 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. "
target parent: Aurora Capital Group
target: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/12/2017 via BusinessWire

Market Track, acquired 360pi

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired 360pi Corporation, a leading provider of online product and pricing intelligence. Ontario-based 360pi has established itself as a trusted source for eCommerce insight through granular pricing and product information.
buyer parent: Aurora Capital Group
buyer: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available. "
target: 360pi
360pi provides on-demand price intelligence solutions to retailers through a B2B SaaS platform. The company operates an online price intelligence platform that enables retailers to make pricing decisions by providing actionable insights into their competitor's prices and product mix.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BusinessWire

Market Track, acquired Brandtale

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Brandtale
Brandtale offers insights and intelligence around the branded content community. Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with insights to better understand their competitors’ advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/2/2016 via BusinessWire

Market Track, acquired Channel IQ

synopsis: Market Track, LLC, the leading provider of advertising, promotions, pricing and eCommerce intelligence solutions, announced that it has acquired Channel IQ LLC (Channel IQ), a leading provider of pricing intelligence, Minimum Advertised Price (MAP) monitoring, and Where-to-Buy (WTB) eCommerce solutions.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering customers to profitably handle channel issues and competitive situations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/31/2015 via BusinessWire

Market Track, acquired Commercially Retail

synopsis: Market Track, LLC, the leading provider of advertising, brand protection and pricing intelligence solutions in North America, announced that it has completed the acquisition of Commercially Retail, Australia and New Zealand’s leading retail advertising monitoring company.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Commercially Retail
Headquartered in Sydney, Australia, Commercially Retail provides facts and insights in relation to retailer driven advertising across both digital and print based mediums, via its software-as-a-service platform.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/20/2015 via BusinessWire

Market Track, acquired NewMo

synopsis: Market Track, LLC, the leading provider of advertising, promotional, and pricing intelligence solutions in North America, announced that it has completed its acquisition of New Momentum, Inc. (“NewMo”), a leading provider of online brand protection and eCommerce price monitoring services.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: NewMo
Based in the San Francisco Bay area, NewMo has established itself as a leading provider of online brand protection and eCommerce price monitoring services to many of the world’s most respected brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/10/2014 via BusinessWire

Market Track, acquired Media Iris

synopsis: Market Track, LLC, the leading provider of retail promotion and pricing intelligence solutions in North America, announced that it has completed its acquisition of Media Iris, LLC. Media Iris specializes in digital media tracking solutions and is a partner to many of the world’s largest media intelligence firms.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Media Iris
Media Iris began with a single goal: to provide marketers with a view of the entire online universe. Media Iris has established itself as a leading provider of digital media tracking solutions and as a partner to many of the world’s largest media intelligence firms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2013 via PE Hub

Market Track, acquired Competitrack

synopsis: Market Track, LLC, the leading provider of retail promotion, real-time eCommerce, and pricing intelligence solutions in North America, announced that it has acquired Competitrack, Inc, a full service competitive advertising tracking firm whose clients span virtually all major industries.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Competitrack
Competitrack is a full service competitive advertising tracking firm. They monitor network, cable, spot, syndicated and local cable television, national, local, and trade magazines, newspaper distributed magazines; national and local newspapers, online, radio, outdoor, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/7/2013 via BNC Analysis

Market Track, will acquire Dynamite Data, LLC

synopsis: Market Track, LLC has agreed to acquire Dynamite Data, LLC. Dynamite Data, based in Chicago, is an industry leader in consumer/retail Big Data and channel intelligence, delivering unprecedented access to the most comprehensive, timely, and actionable insights for global retailers and manufacturers through its Channel Monitor™ solution.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Dynamite Data, LLC
Through its proprietary algorithms, Dynamite Data offers unsurpassed data collection techniques that gather and distribute pricing, inventory, and ratings and review information from nearly a billion buy pages at more than 3,000 online retailers worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2012 via PR Newswire

Aurora Capital Group, acquired Market Track

synopsis: Aurora Capital Group, a Los Angeles-based private equity firm, announced that it has acquired Market Track, LLC, the leading provider of promotional intelligence solutions in North America, from Monitor Clipper Partners, a Boston-based private equity firm.
buyer: Aurora Capital Group
Aurora Capital Group is a private equity firm that acquires and builds companies in partnership with operating management. The Firm currently manages approximately $2 billion in capital and is committed to investing in middle market companies with unique, defensible market positions. "
target parent: Monitor Venture Associates, LLC
target: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2017 via BusinessWire

Vista Equity Partners, will acquire Market Track

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
buyer: Vista Equity Partners
Vista Equity Partners, a U.S.-based investment firm with more than $28 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. "
target parent: Aurora Capital Group
target: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2012 via PR Newswire

Aurora Capital Group, acquired Market Track

synopsis: Aurora Capital Group, a Los Angeles-based private equity firm, announced that it has acquired Market Track, LLC, the leading provider of promotional intelligence solutions in North America, from Monitor Clipper Partners, a Boston-based private equity firm.
buyer: Aurora Capital Group
Aurora Capital Group is a private equity firm that acquires and builds companies in partnership with operating management. The Firm currently manages approximately $2 billion in capital and is committed to investing in middle market companies with unique, defensible market positions. "
target parent: Monitor Venture Associates, LLC
target: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/23/2017 via Company Press Release

Environics Analytics Group Ltd., acquired RSI Research Solutions Inc.

synopsis: Environics Analytics (EA) announced that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
buyer: Environics Analytics Group Ltd.
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services and provides authoritative reports, software and modeling approaches. "
target: RSI Research Solutions Inc.
Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/17/2018 via BusinessWire

Verint Systems Inc., will acquire ForeSee

synopsis: Verint Systems Inc., a leader in Actionable Intelligence solutions, is to acquire ForeSee. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint is a leader in Actionable Intelligence solutions with a focus on customer engagement optimization, security intelligence, and fraud, risk and compliance. Organizations in more than 180 countries count on intelligence from Verint solutions to make more informed, effective and timely decisions."
target: ForeSee
ForeSee® helps companies grow by listening to what matters most—customer voices. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
price ($mm)
$65
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/22/2016 via BNC Analysis

STR Global, Ltd., acquired LJ Research Limited

synopsis: STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The company specialises in analysing customer feedback and is a leading provider of key data and specialised insights to the tourism, travel and hospitality industry.
buyer: STR Global, Ltd.
STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. They offer standard reports and customized data sets that help forecast market performance and supply and demand dynamics. "
target: LJ Research Limited
LJ Research is a full-service market research agency undertaking quantitative and qualitative market research. They’re experts in analysing customer feedback and delivering actionable insights. They are used to applying quantitative methods in online, face-to-face, or self-completion questionnaires.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2016 via Company Description

GfK Group, acquired Netquest

synopsis: GfK, the trusted source of relevant market and consumer information, has acquired Netquest, an independent online field provider for the market research sector in Spain, Portugal and Latin America.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. "
target: Netquest
Founded in Barcelona in 2001, Netquest is an independent online field provider for the market research sector in Spain, Portugal and Latin America. They have more than 400,000 consumers willing to give their opinion in 21 countries, and the latest technology in order to manage and survey them.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/11/2015 via BNC Analysis

OnePoll Limited, acquired 2Brewarded

synopsis: In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash.
buyer parent: SWNS Media Group
buyer: OnePoll Limited
OnePoll conducts surveys, hold online discussions, offer a range of reporting solutions, build research communities, write compelling reports, and get their clients press and digital exposure, and much more. "
target: 2Brewarded
Founded in 2013, 2Brewarded runs online surveys on behalf of brands and organisations of all shapes and sizes. For every survey users complete, they will receive credits, and 2Brewarded will pay cash straight into their PayPal or bank account when their credits reach just £20.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/17/2014 via BusinessWire

Rakuten Inc., will acquire AIP Corporation

synopsis: Rakuten, Inc. announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation, a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares.
buyer: Rakuten Inc. (TSE:4755:$12,183.11)
Rakuten, Inc. is one of the world's leading Internet service companies. They provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. "
target: AIP Corporation
AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/23/2013 via BusinessWire

Answers Corporation, acquired ForeSee

synopsis: Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced it has acquired ForeSee Results, Inc., the leader in customer experience analytics.
buyer parent: Summit Partners
buyer: Answers Corporation
Established in 1998, Answers Corporation is the industry’s top destination for Q&A content. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. "
target: ForeSee
ForeSee Results, Inc. provides online customer satisfaction measurement solutions in the US and internationally. The company enables organizations to understand how improvements to customer satisfaction lead to profitable behaviors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/9/2011 via BNC Analysis

GfK Group, acquired Knowledge Networks Inc.

synopsis: GfK, one of the largest market research companies in the world, has acquired US-based consumer specialist Knowledge Networks. Founded in 1998, Knowledge Networks provides online research solutions including KnowledgePanel, which claims to offer a ‘truly representative’ sample of the US population.
buyer: GfK Group (XTRA:GFK:$1,759.04)
The GfK Group is one of the largest market research companies in the world. GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Its services are divided into three sectors: Custom Research, Retail and Technology and Media. "
target: Knowledge Networks Inc.
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy. It specializes in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2018 via Company Press Release

Critical Mix, Inc., acquired UBMobile

synopsis: Critical Mix, a premier global data and insights company, acquired UBMobile, a mobile-first consumer insights technology and services company. UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
buyer: Critical Mix, Inc.
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on their simplified solutions to help them innovate and grow. "
target: UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2011 via PR Newswire

Diversified Agency Services, acquired Communispace Corporation

synopsis: Diversified Agency Services, a division of Omnicom Group Inc., has announced that it has acquired Communispace Corporation, the research pioneer of online consumer insight communities for the world's leading brands.
buyer parent: Omnicom Group Inc.
buyer: Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc., manages Omnicom's holdings in a variety of marketing disciplines. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations. "
target: Communispace Corporation
Communispace Corp uses innovative market research practices and proprietary social media tools to build and manage vibrant online communities that marketers use to test ideas, generate feedback and gain insights into consumer attitudes and outlook.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/31/2014 via BusinessWire

Wunderman, acquired FusePump Ltd.

synopsis: Wunderman, the world’s largest digital agency network, has acquired FusePump Ltd., a company specializing in product data and content for digital marketing, in a strategic move that will enhance Wunderman’s data offerings in EMEA and beyond.
buyer parent: WPP Group, plc
buyer: Wunderman
Wunderman offers Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, creator and champion in always-on conversations to propel their clients’ growth. "
target: FusePump Ltd.
FusePump are experts in the area of product data, product data management and multi-channel marketing. FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications.
price ($mm)
rev ($mm)
$5
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/30/2020 via BNC Analysis

Colruyt Group, acquired Daltix

synopsis: Colruyt Group, a Belgian retailer group, has acquired a 65% stake in Daltix, a retail data analytics firm in Belgium. Daltix collects and analyzes information from web shops and translates them into insights that go beyond data. Their powerful retail insights help retailers to make well-informed decisions on pricing, promotions and products.
buyer: Colruyt Group (ENXTBR:COLR:$10,823.54)
Colruyt Group operates in the food and non-food distribution sector in Belgium, France and Luxembourg with approximately 540 own stores and over 600 affiliated stores. In Belgium this includes Colruyt, OKay, Bio-Planet, Cru, Dreamland, Dreambaby and the affiliated stores Spar and Spar Compact. "
target: Daltix
Daltix is a retail data analytics firm in Belgium. Daltix collects, analyzes and enriches information from web shops and translates them into insights that go beyond data. Their powerful retail insights help retailers and suppliers to make well-informed decisions on pricing, promotions and products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2011 via BusinessWire

Knowledge Networks, acquired Cada Cabeza

synopsis: Knowledge Networks has acquired Garcia Research Associates, a firm known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. The acquisition of Cada Cabeza, along with KnowledgePanel LatinoSM and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments.
buyer: Knowledge Networks
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything it does. "
target: Cada Cabeza
Garcia Research Associates is a firm well known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. Its Cada CabezaSM survey panel provides high respondent engagement and expert bilingual support.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2019 via Company Press Release

InSites Consulting, acquired ABN Impact

synopsis: InSites Consulting, one of the world’s most innovative insight agencies, announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
buyer: InSites Consulting
InSites Consulting is a next generation insights agency stretching the boundaries of marketing research since 1997. InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. "
target: ABN Impact
ABN Impact is an online insight community innovator. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Matching Companies
Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2019
rev ($mm)
$6,465.00
EBITDA ($mm)
$1,389.00
EBIT ($mm)
$1,012.00
Net Income ($mm)
Employees
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
year
2018
rev ($mm)
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EBITDA ($mm)
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EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
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