Like Mezzobit

closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2019 via Company Press Release

Smart AdServer, acquired InsideAll

synopsis: Smart AdServer, a European ad monetisation platform built for premium publishers, has acquired InsideAll, a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target: InsideAll
InsideAll is a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/29/2019 via GlobeNewswire

Nativo, acquired SimpleReach

synopsis: Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments.
buyer: Nativo
Nativo empowers brands and publishers with the world’s most advanced technology for content. Nativo’s mission is to equip advertising for the age of content, improving the open web experience and creating meaningful connections for today’s digital consumer. "
target: SimpleReach
SimpleReach is the #1 way for brands to measure and improve content ROI. By bringing together hundreds of data sources across websites, social channels, and publishers into the world's largest content data cloud, SimpleReach enables brands to understand how their content drives business outcomes.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 11/17/2016 via BusinessWire

Facebook, acquired CrowdTangle, Inc.

synopsis: Social networking and technology giant, Facebook will acquire CrowdTangle, a social analytics service used by publishers to monitor trending stories online, the company revealed.
buyer: Facebook (FB:$78,975.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target parent: Siege Technologies
target: CrowdTangle, Inc.
CrowdTangle is a social analytics service used by publishers to monitor trending stories online, and on social media. CrowdTangle helps publishers identify great stories, measure social performance, and identify influencers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/18/2016 via PR Newswire

Tagboard, will acquire Capture Media, Inc.

synopsis: Seattle-area based social media software company Tagboard Inc. announced they will acquire Capture Media, Inc. Founded in 2012 and based in New York City, Capture created a product for news and media publishers to search, request, and publish users' social media photos and videos on their websites, TV stations, and other properties.
buyer: Tagboard
Tagboard is the premier social search & display platform company that serves thousands of global brands, sporting teams, and media companies. Their platform is the easiest way to discover social media and instantly share it with audiences. "
target: Capture Media, Inc.
Capture is a leader in media technology helping businesses find and use content on social media platforms. They’re powering the technology that the leading media companies, brands, bloggers and creatives use everyday to find and use social content in realtime.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/1/2009 via PR Newswire

Convera Inc., acquired Firstlight ERA

synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.
buyer: Convera Inc. (CNVR:$0.00)
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. "
target: Firstlight ERA
Editorial Related Advertising is the most targeted and cost-effective online marketing tool available - Firstlight E|R|A helps publishers and their advertisers build online presence and generate online revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/8/2006 via Company Press Release

The Riverside Company, acquired Digital Technology International

synopsis: In a transaction announced this week, The Riverside Company, the largest private equity firm investing in premier small to midsize companies, has acquired Digital Technology International (DTI), a respected innovator in the newspaper publishing software industry. Several members of DTI’s management team also joined in this investment.
buyer: The Riverside Company
The Riverside Company is the largest global private equity firm focused on the smaller end of the middle market and is one of the industry's most experienced leveraged buyout investors. Riverside specializes in investing in companies with enterprise values of less than $150 million. "
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 1/30/2020 via Yahoo, Inc.

Insticator, acquired Squawk-IT

synopsis: Insticator, an engagement and monetization tool for publishers, has acquired Squawk-IT, an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves.
buyer: Insticator
Insticator is an engagement and monetization tool for publishers. Insticator increases engagement and advertising revenue for publishers through interactive content like trivia and polling while gathering first party data that is used for viewable media inventory and conversion for brands. "
target: Squawk-IT
Squawk-IT is an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves. Their AI technology promotes healthy discussion by rewarding digital tradeable tokens.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 10/3/2019 via GlobeNewswire

Samba TV, acquired Wove Technologies, Inc.

synopsis: Samba TV, the leading provider of global TV data and audience analytics, has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising.
buyer: Samba TV
Samba TV is a data and analytics company focused on a next-generation television experience that helps viewers discover and engage with relevant content, and enables brands and agencies to address and measure that engagement effectively. "
target: Wove Technologies, Inc.
Wove is a data integration platform helping brands connect to reach new audiences. Wove has built the world's largest network for marketing partnerships where trusted brands can work together to reach and gain new customers through each other.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/24/2019 via PR Newswire

Frankly Media, will acquire Vemba Corporation

synopsis: Frankly Inc. has entered into an agreement to acquire Vemba, a leading video asset management, syndication and monetization platform in a move that strengthens the Company's position as the most advanced Over-The-Top (OTT) Video Management and Cloud Playout system for broadcasters.
buyer: Frankly Media (TSXV:TLK:$19.79)
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta. "
target: Vemba Corporation
Vemba is a next generation video distribution and content discovery platform for premium publishers. They are a uniquely publisher-focused platform that enables content publishers to directly control all components of video distribution, ingestion and monetization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2019 via BusinessWire

Upland Software, acquired PostUp

synopsis: Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired PostUp, a leading provider of email and audience development solutions for publishing and media brands.
buyer: Upland Software (UPLD:$279.60)
Upland Software is a leading provider of cloud-based Enterprise Work Management software. Their applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and engage with their customers, prospects and community. "
target: PostUp
PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. With a proven services team, award-winning platform, and hand-picked partners, PostUp delivers personalized communications that drive engagement and increase revenues.
price ($mm)
$35
rev ($mm)
$11
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
announced 11/28/2018 via BNC Analysis

Bmax AS, will acquire Maxifier

synopsis: Bmax AS, a Norwegian company under incorporation controlled by John T. Sviland, will acquire a 70% stake in Maxifier from Cxense, the global leader in data management and personalization solutions. Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory.
buyer: Bmax AS
Bmax AS is a Norwegian company under incorporation controlled by John T. Sviland. John T. Sviland is an experienced business developer and founder with demonstrated success in the information technology and services industry. "
target parent: Cxense
target: Maxifier
Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory. Maxifier’s ADMAX technology suite helps increase advertising effectiveness by improving campaign and inventory performance to drive higher yields.
price ($mm)
$0.18*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/9/2018 via GlobeNewswire

Clearstream.TV merged with Brealtime,

synopsis: bRealTime, a media and technology company focused on solving programmatic business challenges for both publishers and advertisers, and Clearstream, a media buying platform focused on streaming video, have merged to form EMX, a new programmatic marketplace.
buyer: Brealtime
bRealTime is a media and technology company focused on solving programmatic business challenges for both publishers and advertisers. bRealTime provides preferred access to an automated global exchange for both demand and supply side partners. "
target: Clearstream.TV
Founded in 2011, Clearstream is a media buying platform focused on streaming video. Their one-of-a-kind proprietary technology delivers TV like transparency for the world of digital media, offering innovative solutions to brands, marketers, agencies and publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/17/2018 via PR Newswire

Tune, Inc., acquired Optimob

synopsis: HasOffers, the world's largest performance marketing platform, is acquiring the intellectual property assets of Tel Aviv based Optimob, makers of automation and optimization technology for ad networks and publisher management.
buyer: Tune, Inc.
TUNE delivers the most complete set of products for marketers to drive superior results in mobile and beyond. TUNE also builds technologies (like HasOffers) that power marketers’ agencies, ad networks, & other partners. HasOffers technology measure, analyze, & optimize performance marketing results."
target: Optimob
Optimob provides automation and optimization technology for ad networks and publisher management. Optimob provides performance marketers with the ability to optimize ad network traffic, automate click optimization, detect and block unwanted traffic and notify publishers about optimizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/29/2012 via BusinessWire

OpenX Technologies, Inc., acquired Jump-Time, Inc.

synopsis: OpenX, one of the world’s leading providers of digital and mobile advertising technology, announced that it has acquired JumpTime. JumpTime is a pioneering technology company that helps publishers calculate the financial value of their content assets in real-time and optimizes revenue by increasing user engagement with the most valuable content.
buyer: OpenX Technologies, Inc.
OpenX is a leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization. "
target: Jump-Time, Inc.
Jump-Time, Inc. provides applied web analytics tools designed to help publishers improve monetization. Their team includes leading academics, engineers and media experts with experience growing online audience engagement for companies like MTV, Nickelodeon, Virgin Interactive, Unilever and Yahoo!.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/27/2012 via BusinessWire

OpenX Technologies, Inc., acquired LiftDNA, Inc.

synopsis: OpenX Technologies, Inc. announced that Supply-Side Platform LiftDNA will officially become part of OpenX. With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX’s premium ad server and its ad exchange into one seamless platform.
buyer: OpenX Technologies, Inc.
OpenX Technologies is an independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. Its products provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange. "
target: LiftDNA, Inc.
LiftDNA provides first party yield optimization & data management for online publishers. The Company optimizes in excess of 8 billion ad impressions per month, including an additional 100 million mobile ad impressions, making it one of the largest players in this space.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/21/2020 via PR Web

Awesome Motive, acquired PushEngage

synopsis: Awesome Motive, a software company that helps small businesses to grow and compete with the big guys, has acquired PushEngage, a leading platform for browser push notifications. PushEngage allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
buyer: Awesome Motive
Awesome Motive is a software company that helps small businesses to grow and compete with the big guys. Awesome Motive offers tools and training to help their customers stay ahead of the curve. They offer solutions for lead generation, WordPress development, WordPress analytics and more. "
target: PushEngage
PushEngage is a leading platform for browser push notifications. PushEngage enables push notifications on mobile and desktop browsers. Their platform allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
price ($mm)
rev ($mm)
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announced 11/29/2016 via PR Newswire

SintecMedia, will acquire Operative, Inc.

synopsis: Operative Media, Inc., the global leader in digital advertising business management solutions for major media companies, announced that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide.
buyer parent: Francisco Partners Management LLC
buyer: SintecMedia
SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. "
target: Operative, Inc.
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/8/2012 via PR Newswire

AlphaBird, Inc, will acquire ViDM

synopsis: Alphabird, a vertically integrated audience development company that guarantees targeted, engaged audiences for online video, announced that it has entered into an agreement to acquire Ventures in Digital Media (ViDM), a leading digital media and advertising technology services company in Australia.
buyer: AlphaBird, Inc
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. Alphabird was an early pioneer in the distribution of Click-To-Play video content. "
target: ViDM
ViDM owns Amplify and Emerge Digital. Amplify is a leading digital technology integration and marketing services company. Emerge Digital is Australia’s only independent private sell-side platform for premium publishers, focused on enabling the Australian and Asian private ad exchange marketplace.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 1/19/2011 via BusinessWire

Adobe Systems Incorporated, acquired Demdex, Inc.

synopsis: Adobe Systems Incorporated has announced it has acquired privately held Demdex, Inc., a leading data management platform company. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
For over 25 years, Adobe Systems Incorporated’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. "
target: Demdex, Inc.
Demdex, Inc. provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/23/2010 via Company Press Release

Glam Media, acquired AdPortal, Inc.

synopsis: Glam Media, Inc., the number one vertical media company for women online and one of the top display global media web properties, announced the acquisition of AdPortal, a leading publisher advertising-technology startup based in San Francisco and New York.
buyer: Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the U.S. Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network. "
target: AdPortal, Inc.
AdPortal is a company dedicated to helping media publishers efficiently grow advertising revenue to win in today’s marketplace.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/1/2009 via PR Newswire

Convera Inc., acquired Firstlight ERA

synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.
buyer: Convera Inc. (CNVR:$0.00)
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. "
target: Firstlight ERA
Editorial Related Advertising is the most targeted and cost-effective online marketing tool available - Firstlight E|R|A helps publishers and their advertisers build online presence and generate online revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/8/2006 via Company Press Release

The Riverside Company, acquired Digital Technology International

synopsis: In a transaction announced this week, The Riverside Company, the largest private equity firm investing in premier small to midsize companies, has acquired Digital Technology International (DTI), a respected innovator in the newspaper publishing software industry. Several members of DTI’s management team also joined in this investment.
buyer: The Riverside Company
The Riverside Company is the largest global private equity firm focused on the smaller end of the middle market and is one of the industry's most experienced leveraged buyout investors. Riverside specializes in investing in companies with enterprise values of less than $150 million. "
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/25/2020 via BNC Analysis

ShowHeroes GmbH, will acquire Viralize Srl

synopsis: ShowHeroes is Europe’s leading, independent provider of video solutions for digital publishers and advertisers will acquire Italy-based Viralize. Viralize's powerful, proprietary platform allows publishers to deliver and monetize premium video.
buyer: ShowHeroes GmbH
ShowHeroes is Europe’s leading, independent provider of video solutions for digital publishers and advertisers. Its proprietary video platform consists of a library of thousands of unique video content clips, efficient video asset and playlist management. "
target parent: Vetrya Group
target: Viralize Srl
Headquartered in Italy, Viralize's powerful, proprietary platform allows publishers to deliver and monetize premium video, gives creators the global arena to distribute souped-up content, and connects advertisers to qualified, engaged audiences.
price ($mm)
$9.09
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2019 via BusinessWire

Upland Software, acquired PostUp

synopsis: Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired PostUp, a leading provider of email and audience development solutions for publishing and media brands.
buyer: Upland Software (UPLD:$279.60)
Upland Software is a leading provider of cloud-based Enterprise Work Management software. Their applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and engage with their customers, prospects and community. "
target: PostUp
PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. With a proven services team, award-winning platform, and hand-picked partners, PostUp delivers personalized communications that drive engagement and increase revenues.
price ($mm)
$35
rev ($mm)
$11
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
closed 3/1/2019 via BNC Analysis

Vetrya Group, acquired Viralize Srl

synopsis: Vetrya, an Italian company which operates in the development of digital services , applications and broadband solutions , announced that it has finalized the acquisition of Viralize, a Florentine company that operates in digital video advertising . 
buyer: Vetrya Group (BIT:VTY:$53.30)
Vetrya Group is an Italian company that develops digital services, applications, and broadband solutions. Vetrya understand innovations and makes it functional for customers, by introducing innovation throughout the value chain, with a wide range of cloud computing platforms. "
target: Viralize Srl
Headquartered in Italy, Viralize's powerful, proprietary platform allows publishers to deliver and monetize premium video, gives creators the global arena to distribute souped-up content, and connects advertisers to qualified, engaged audiences.
price ($mm)
$11
rev ($mm)
$16
EBITDA ($mm)
$3
EV / rev
1.1x
EV / EBITDA
6.1x
closed 9/12/2018 via BNC Analysis

DanAds, acquired Backbone Consulting AB

synopsis: DanAds, a leading provider of digital advertising self-service platforms in Sweden, has acquired Backbone Consulting, a Swedish developer of CRM/order management systems for the media industry. Backbone's main product, Backbone4Media, allows media sales organizations to get more precision in their sales and improve their sales margins.
buyer: DanAds
Founded in 2013, DanAds is a leading provider of digital advertising self-service platforms in Sweden. Their platforms features ad forecasting, one-to-one direct programmatic, targeting options and ad-tools for publishers and advertisers. "
target: Backbone Consulting AB
Backbone Consulting is a Swedish developer of CRM/order management systems for the media industry. Their main product, Backbone4Media, is an end-to-end solution for media sales organizations. Backbone4Media allows organizations to get more precision in their sales and improve their sales margins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/10/2018 via BusinessWire

Amobee, Inc., acquired Videology, Inc.

synopsis: Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. "
target: Videology, Inc.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, they empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2017 via PR Newswire

Altitude Digital merged with Genesis Media,

synopsis: Genesis Media, a leading publisher analytics and data science company, announced it has merged with Denver-based, Altitude Digital, a programmatic video technology company. The Altitude ARENA® Programmatic Video Platform streamlines the connection between publishers and advertisers with its innovative technology and tools.
buyer: Genesis Media
Genesis Media’s real-time analytics platform is the first of its kind to make advertising decisions based on user attention data. The platform analyzes how each piece of content is consumed, across 28 million publisher pages. "
target: Altitude Digital
Altitude Digital is a programmatic video technology company. The Altitude ARENA® Programmatic Video Platform streamlines the connection between publishers and advertisers with its innovative technology and tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/19/2017 via PR Newswire

Algomizer, acquired Linkury Ltd.

synopsis: Algomizer, a public company traded on the Tel Aviv Stock Exchange and specializing in the online marketing field, signed an agreement and completed the acquisition of Linkury Ltd., provider of software monetization solutions.
buyer: Algomizer (TASE:ALMO:$0.21)
Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's. Their expert team of developers, analysts and online advertising experts develop innovative algorithmic tools for online advertising campaigns. "
target: Linkury Ltd.
Linkury supplies monetization solutions for software applications and content publishers across web, mobile and desktop. It delivers both B2C products using various user acquisition techniques and B2B platform services in the form of customized monetization tools.
price ($mm)
$11
rev ($mm)
$20
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA

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SeaChange International
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Tremor International Ltd
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