Like Access Confidential, LLC

closed 5/9/2018 via Company Press Release

Winmo, acquired Access Confidential, LLC

synopsis: Winmo, a product of List Partners, announced that it has acquired Access Confidential, a move that solidifies the company’s standing as the market-leading B2B sales intelligence provider to agencies and the wider advertising industry.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess-work out of prospecting, they guide those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the right time. "
target parent: AAR Partners
target: Access Confidential, LLC
A key resource for agency new business, Access Confidential’s agency database includes over 25,000 company profiles and 100,000 executive profiles with key contact information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2016 via BNC Analysis

Brunico Communications, purchased Marketing, CARD, and NLA from Rogers Media Inc.

synopsis: Brunico Communications announced that it has acquired certain assets relating to the marketing segment of Rogers Media‘s publication business, including Marketing, CARDonline (CARD) and the National List of Advertisers (NLA). Marketing is a magazine and conference for the advertising industry. CARD and NLA are databases for media buyers.
buyer: Brunico Communications
Brunico Communications is a business-to-business publishing and events company, serving the Canadian marketing and media community and the global entertainment industry. "
seller parent: Rogers Communications Inc.
seller: Rogers Media Inc.
Rogers Media's Marketing brand launched in 1908 and includes a quarterly magazine, online daily news and annual conferences and events for the advertising industry. CARD and NLA are databases designed to help media agencies and advertisers make informed media buying decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/5/2013 via BusinessWire

Clarion Capital Partners, LLC, acquired SQAD, Inc.

synopsis: SQAD, the largest independent source in the US for TV, radio and digital cost analysis, announced that Clarion Capital Partners has completed an acquisition of the company. The partnership will allow SQAD to grow through refinement of existing products and an investment in data driven product development across new and existing verticals.
buyer: Clarion Capital Partners, LLC
Clarion Capital Partners, LLC is a private equity investment firm which seeks to make primarily control private equity investments in a diversified portfolio of middle-market companies. The firm focuses in industries such as Business, Healthcare, Financial, Consumer Products, Retail, and Media. "
target: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV. SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2013 via Company Press Release

Nor1, acquired FlexTrip

synopsis: Nor1, Inc. the technology leader in upsell solutions, announced that it has completed its acquisition of FlexTrip, Inc., a strategic player in the online distribution of tours and activities, based in Boulder, Colorado.
buyer: Nor1
Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenue for leading hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. "
target: FlexTrip
Flextrip is the world's largest tours & activities distribution network. Leveraging their unique distribution technology, OTA's, Airlines, Hotels & Car Rental chains now have access to an unparalleled selection of electronically bookable content with some of the highest commissions in the industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/29/2012 via BusinessWire

WhatRunsWhere, acquired Mobile Ad Spy

synopsis: WhatRunsWhere, a service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
buyer: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. "
target: Mobile Ad Spy
Mobile Ad Spy enables ad agencies and advertisers to track competitors’ online ad campaigns in the mobile market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/10/2015 via BusinessWire

Whitepages.com, Inc., acquired NumberCop

synopsis: Whitepages, a source of contact information in North America, has acquired NumberCop, the leader in identifying high-risk calls and texts. NUMBERCOP provides the best practices for safer calls and texts, provides phone spam protection and engages in improving consumer protection laws to prevent and prosecute unlawful use of telephony technologies.
buyer: Whitepages.com, Inc.
WhitePages is the leading provider of contact information for people and businesses in the U.S. It enables users to find people, business listings, phone numbers, addresses, area codes, ZIP codes and postal codes, as well as manage contact information on the Internet. "
target: NumberCop
NUMBERCOP tracks over 350.000 spamming phone numbers associated with telemarketing, robo-call, phone scam and smishing campaigns. NUMBERCOP is fighting at the forefront of phone spam to protect peoplefrom identity theft, account take-over, denial of service attacks, vishing and loss of business.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/4/2013 via PR Newswire

news aktuell GmbH, acquired Zimpel Media-Daten GmbH

synopsis: news aktuell GmbH announced it has acquired Zimpel Media-Daten GmbH. Zimpel Media-Daten GmbH consists of the renowned publishing companies Zimpel and Media-Daten. It provides marketing, PR and communications industries with expert information, database and software solutions.
buyer parent: dpa GmbH
buyer: news aktuell GmbH
news aktuell is a subsidiary of the German news agency Deutsche Presse-Agentur (dpa) and offers innovative tools and solutions for distribution of PR material, addressing journalists, online monitoring and multimedia productions. "
target: Zimpel Media-Daten GmbH
Zimpel Media-Daten's flagship products are the internet-based "Zimpel Online" database containing 120,000 editorial contacts from Germany, Austria and Switzerland as well as the media and tariff database "Media-Daten Online" with all necessary planning-relevant data of 18,000 different media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/15/2020 via Company Press Release

Dun & Bradstreet, acquired Orb Intelligence

synopsis: Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has acquired Orb Intelligence, a prominent digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers.
buyer parent: Cannae Holdings
buyer: Dun & Bradstreet (DNB:$1,813.10)
Dun & Bradstreet (D&B) data and insights help improve business performance. Delivered through the D&B Data Cloud and market-leading solutions, their data and insights help accelerate revenue, manage risk, lower cost and transform businesses. Global businesses of all sizes rely on D&B. "
target: Orb Intelligence
Orb Intelligence is a digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers. Their database offers detailed information on 57 million companies in over 120 different countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/11/2018 via PR Web

BlueSky ETO, acquired Handwriting.io

synopsis: Brand management software company BlueSky ETO has purchased the assets of Handwriting.io, including the patents and the API enabling the use of authentic digital handwriting for print and digital media. Handwriting.io help businesses increase sales, enhance brand identity, and communicate more effectively.
buyer parent: MSP
buyer: BlueSky ETO
BlueSky ETO is a software company focused on providing brand marketing solutions for distributed brands, franchisors, and more. Their engineered-to-order offerings include Automated Marketing Campaigns, Brand Marketing Centers, Digital Asset Management, and Web to Print Solutions. "
target: Handwriting.io
Handwriting.io is a patented API that enables the use of authentic digital handwriting across print and digital media in a scalable and affordable way. They help businesses increase sales, enhance brand identity, and communicate more effectively with customers, employees, and the media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/23/2017 via Company Press Release

Environics Analytics Group Ltd., acquired RSI Research Solutions Inc.

synopsis: Environics Analytics (EA) announced that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
buyer: Environics Analytics Group Ltd.
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services and provides authoritative reports, software and modeling approaches. "
target: RSI Research Solutions Inc.
Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2017 via Market Wire

Distil Networks, acquired Are You A Human

synopsis: Distil Networks, the global leader in bot detection and mitigation, announced the acquisition of Are You A Human, experts in analyzing and understanding how real humans interact with the internet. Are You A Human's real time human detection technology and biometric interaction dataset will be integrated into the Distil Bot Defense Platform.
buyer: Distil Networks
Distil Networks, the global leader in bot detection and mitigation, is the only proactive and precise way to mitigate bad bots across web applications, mobile and APIs. With Distil, clients automatically mitigate 100% of OWASP Automated Threats without impacting legitimate users. "
target: Are You A Human
Are You A Human enables any website to be sure they are addressing a real human before serving content, services, or ads. Each day they analyze hundreds of millions of interactions across millions of websites to verify real human users and eliminate bots.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BusinessWire

Market Track, acquired Brandtale

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Brandtale
Brandtale offers insights and intelligence around the branded content community. Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with insights to better understand their competitors’ advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/4/2015 via PR Newswire

The Nielsen Company, Inc., acquired eXelate

synopsis: Nielsen announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen to enable its clients to make better and faster marketing and media decisions.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: eXelate
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Its team consists of 50+ international employees dedicated to providing the best service to digital advertisers.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/24/2018 via BNC Analysis

Bango, acquired Audiens s.r.l.

synopsis: Bango plc, the mobile payments company, announces that it has acquired 98.45 per cent. of Audiens SRL, the data management subsidiary of Digitouch S.p.A. Audiens is a Customer Data Platform as-a-service that creates a persistent, unified customer database that is used to improve the performance of advertising campaigns.
buyer: Bango (AIM:BGO:$4.92)
Bango is the payment platform chosen by the world’s most influential companies to grow their sales faster in the age of connected commerce. Working with global stores including Google, Amazon, and Microsoft, Bango has become the industry standard mobile commerce platform. "
target parent: DigiTouch
target: Audiens s.r.l.
Audiens is a Customer Data Platform as-a-service that creates a persistent, unified customer database that is used to improve the performance of advertising campaigns. Data is onboarded from multiple sources (website, app, CRM), normalized, and combined to create advanced audience segmentation.
price ($mm)
$4.52*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/10/2006 via BusinessWire

infoUSA, Inc., acquired Rubin Response Services Inc

synopsis: infoUSA, the leading provider of proprietary business and consumer databases has acquired Rubin Response Services, Inc. of Schaumburg, Illinois. The company plans to integrate Rubin Response’s operations with those of its existing list management, list brokerage subsidiary, Walter Karl.
buyer: infoUSA, Inc. (IUSA:$499.91)
Infogroup is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. "
target: Rubin Response Services Inc
The two divisions of Rubin Response - list brokerage and list management -deliver complete mailing list solutions for the entire direct marketing community.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2017 via Company Press Release

Eagleview Technology Corporation, acquired OmniEarth, Inc.

synopsis: EagleView, the leading provider of aerial imagery and data analytics for government and commercial industries, is proud to announce the acquisition of OmniEarth, developer of machine learning technologies and decision-making tools for the water resource management, energy and insurance markets.
buyer parent: Vista Equity Partners
buyer: Eagleview Technology Corporation
EagleView is the unparalleled provider of aerial imagery, data analytics, property data and GIS solutions for government, infrastructure and commercial sectors. The patented Pictometry® imagery solutions answer questions related to millions of residential and commercial properties. "
target: OmniEarth, Inc.
OmniEarth improves their subscribers’ ability to visualize the world around them by enhancing their ability to see, analyze, and react to change in real time. Through a constant stream of geoinformatics, their subscribers have access to imagery and derived information products from any location.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/9/2018 via Company Press Release

Winmo, acquired Access Confidential, LLC

synopsis: Winmo, a product of List Partners, announced that it has acquired Access Confidential, a move that solidifies the company’s standing as the market-leading B2B sales intelligence provider to agencies and the wider advertising industry.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess-work out of prospecting, they guide those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the right time. "
target parent: AAR Partners
target: Access Confidential, LLC
A key resource for agency new business, Access Confidential’s agency database includes over 25,000 company profiles and 100,000 executive profiles with key contact information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/9/2018 via Company Press Release

Winmo, acquired Access Confidential, LLC

synopsis: Winmo, a product of List Partners, announced that it has acquired Access Confidential, a move that solidifies the company’s standing as the market-leading B2B sales intelligence provider to agencies and the wider advertising industry.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess-work out of prospecting, they guide those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the right time. "
target parent: AAR Partners
target: Access Confidential, LLC
A key resource for agency new business, Access Confidential’s agency database includes over 25,000 company profiles and 100,000 executive profiles with key contact information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2016 via BNC Analysis

Brunico Communications, purchased Marketing, CARD, and NLA from Rogers Media Inc.

synopsis: Brunico Communications announced that it has acquired certain assets relating to the marketing segment of Rogers Media‘s publication business, including Marketing, CARDonline (CARD) and the National List of Advertisers (NLA). Marketing is a magazine and conference for the advertising industry. CARD and NLA are databases for media buyers.
buyer: Brunico Communications
Brunico Communications is a business-to-business publishing and events company, serving the Canadian marketing and media community and the global entertainment industry. "
seller parent: Rogers Communications Inc.
seller: Rogers Media Inc.
Rogers Media's Marketing brand launched in 1908 and includes a quarterly magazine, online daily news and annual conferences and events for the advertising industry. CARD and NLA are databases designed to help media agencies and advertisers make informed media buying decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/5/2013 via BusinessWire

Clarion Capital Partners, LLC, acquired SQAD, Inc.

synopsis: SQAD, the largest independent source in the US for TV, radio and digital cost analysis, announced that Clarion Capital Partners has completed an acquisition of the company. The partnership will allow SQAD to grow through refinement of existing products and an investment in data driven product development across new and existing verticals.
buyer: Clarion Capital Partners, LLC
Clarion Capital Partners, LLC is a private equity investment firm which seeks to make primarily control private equity investments in a diversified portfolio of middle-market companies. The firm focuses in industries such as Business, Healthcare, Financial, Consumer Products, Retail, and Media. "
target: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV. SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/29/2012 via BusinessWire

WhatRunsWhere, acquired Mobile Ad Spy

synopsis: WhatRunsWhere, a service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
buyer: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. "
target: Mobile Ad Spy
Mobile Ad Spy enables ad agencies and advertisers to track competitors’ online ad campaigns in the mobile market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/10/2015 via BusinessWire

Whitepages.com, Inc., acquired NumberCop

synopsis: Whitepages, a source of contact information in North America, has acquired NumberCop, the leader in identifying high-risk calls and texts. NUMBERCOP provides the best practices for safer calls and texts, provides phone spam protection and engages in improving consumer protection laws to prevent and prosecute unlawful use of telephony technologies.
buyer: Whitepages.com, Inc.
WhitePages is the leading provider of contact information for people and businesses in the U.S. It enables users to find people, business listings, phone numbers, addresses, area codes, ZIP codes and postal codes, as well as manage contact information on the Internet. "
target: NumberCop
NUMBERCOP tracks over 350.000 spamming phone numbers associated with telemarketing, robo-call, phone scam and smishing campaigns. NUMBERCOP is fighting at the forefront of phone spam to protect peoplefrom identity theft, account take-over, denial of service attacks, vishing and loss of business.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/15/2020 via Company Press Release

Dun & Bradstreet, acquired Orb Intelligence

synopsis: Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has acquired Orb Intelligence, a prominent digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers.
buyer parent: Cannae Holdings
buyer: Dun & Bradstreet (DNB:$1,813.10)
Dun & Bradstreet (D&B) data and insights help improve business performance. Delivered through the D&B Data Cloud and market-leading solutions, their data and insights help accelerate revenue, manage risk, lower cost and transform businesses. Global businesses of all sizes rely on D&B. "
target: Orb Intelligence
Orb Intelligence is a digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers. Their database offers detailed information on 57 million companies in over 120 different countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/23/2017 via Company Press Release

Environics Analytics Group Ltd., acquired RSI Research Solutions Inc.

synopsis: Environics Analytics (EA) announced that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
buyer: Environics Analytics Group Ltd.
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services and provides authoritative reports, software and modeling approaches. "
target: RSI Research Solutions Inc.
Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BusinessWire

Market Track, acquired Brandtale

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Brandtale
Brandtale offers insights and intelligence around the branded content community. Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with insights to better understand their competitors’ advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/4/2015 via PR Newswire

The Nielsen Company, Inc., acquired eXelate

synopsis: Nielsen announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen to enable its clients to make better and faster marketing and media decisions.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: eXelate
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Its team consists of 50+ international employees dedicated to providing the best service to digital advertisers.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/24/2018 via BNC Analysis

Bango, acquired Audiens s.r.l.

synopsis: Bango plc, the mobile payments company, announces that it has acquired 98.45 per cent. of Audiens SRL, the data management subsidiary of Digitouch S.p.A. Audiens is a Customer Data Platform as-a-service that creates a persistent, unified customer database that is used to improve the performance of advertising campaigns.
buyer: Bango (AIM:BGO:$4.92)
Bango is the payment platform chosen by the world’s most influential companies to grow their sales faster in the age of connected commerce. Working with global stores including Google, Amazon, and Microsoft, Bango has become the industry standard mobile commerce platform. "
target parent: DigiTouch
target: Audiens s.r.l.
Audiens is a Customer Data Platform as-a-service that creates a persistent, unified customer database that is used to improve the performance of advertising campaigns. Data is onboarded from multiple sources (website, app, CRM), normalized, and combined to create advanced audience segmentation.
price ($mm)
$4.52*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/10/2006 via BusinessWire

infoUSA, Inc., acquired Rubin Response Services Inc

synopsis: infoUSA, the leading provider of proprietary business and consumer databases has acquired Rubin Response Services, Inc. of Schaumburg, Illinois. The company plans to integrate Rubin Response’s operations with those of its existing list management, list brokerage subsidiary, Walter Karl.
buyer: infoUSA, Inc. (IUSA:$499.91)
Infogroup is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. "
target: Rubin Response Services Inc
The two divisions of Rubin Response - list brokerage and list management -deliver complete mailing list solutions for the entire direct marketing community.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/16/2013 via Market Wire

TransUnion LLC, acquired TLO

synopsis: TransUnion, a global leader in information and risk management, announced that it has completed the acquisition of Boca Raton, Fla.-based TLO, a leading company in the risk information and analytics industry.
buyer: TransUnion LLC (TRU:$2,696.90)
As a global leader in information and risk management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. TransUnion delivers high quality data and integrates advanced analytics and enhanced decision-making capabilities. "
target: TLO
TLO has reinvented the data-fusion industry for research and investigative needs. Their flagship product, TLOxp, provides the most accurate, actionable information that can be used for identity authentication, fraud prevention and detection, legislative compliance, and debt recovery.
price ($mm)
$154
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2012 via Company Press Release

IHS, Inc., acquired Exclusive Analysis Ltd.

synopsis: IHS Inc., the leading global source of information and analytics, announced it has acquired Exclusive Analysis. Exclusive Analysis is a specialist intelligence company that forecasts political and violent risks worldwide.
buyer: IHS, Inc. (INFO:$4,287.80)
IHS Inc. is the leading source of information in critical areas that shape today’s business landscape: energy and power; design and supply chain; defense, risk and security; environmental, health and safety and sustainability; country and industry forecasting; and commodities, pricing and cost. "
target: Exclusive Analysis Ltd.
Exclusive Analysis offers intelligence, commentary, customized forecasting, tools and research to help customers identify relevant political and security risks, and manage risks at the country, sector, company, asset, deal and portfolio level in 195 countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/7/2010 via GlobeNewswire

Verisk Analytics, Inc., will acquire 3E Company

synopsis: Verisk Analytics, Inc., a leading source of information about risk, announced it has signed an agreement to acquire 3E Company, a premier provider of services that help companies comply with government-mandated environmental health and safety (EH&S) requirements relating to workplace safety and product stewardship.
buyer: Verisk Analytics, Inc. (NasdaqGS:VRSK:$2,748.00)
Verisk Analytics is a leading provider of information about risk to professionals in insurance, healthcare, mortgage, government, and risk management. Verisk Analytics helps customers protect people, property, and financial assets. "
target parent: Frontenac Company LLC
target: 3E Company
3E Company offers a suite of services for environmental health and safety (EH&S) compliance management. 3E boasts an industry-leading combination control call center and the world's premier hazardous substance database of global regulatory and compliance information.
price ($mm)
$100
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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