Like Landsberry & James

closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
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announced 10/3/2016 via Wall Street Journal

Salesforce.com, Inc., will acquire Krux Digital, Inc.

synopsis: Salesforce, the world's #1 CRM company, agreed to acquire San Francisco startup Krux, a six-year-old firm that provides companies with information enabling them to hone their marketing and advertising. The company mines data across the internet and analyzes it to better understand and target customers.
buyer: Salesforce.com, Inc. (CRM:$15,850.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
target: Krux Digital, Inc.
Krux helps market leaders deliver breakthrough media, content, and commerce experiences that deepen consumer engagement, strengthen brands, and improve business performance.
price ($mm)
$700
rev ($mm)
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closed 1/26/2011 via Company Press Release

Blue Kai, acquired tracksimple, inc.

synopsis: With the acquisition of TrackSimple, BlueKai extends its capabilities to uniquely provide a centralized view of media and audience performance across different channels, creating a closed feedback loop for smarter media planning in the future.
buyer: Blue Kai
BlueKai provides solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars."
target parent: Ignition Partners
target: tracksimple, inc.
Tracksimple delivers reporting, analysis, and prediction services to media companies that are data-drenched so they can harness the intelligence that is just out of reach.
price ($mm)
$6.78
rev ($mm)
EBITDA ($mm)
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closed 9/20/2017 via BNC Analysis

Gigwell, Inc., acquired Jamplify

synopsis: San Franciso-based Gigwell, a management platform for booking agencies, has announced the acquisition of Jamplify’s Ticket Counts Pro and Live Intel products. Jamplify provides analytics and marketing software for the live events industry. Jamplify enables major touring artists and concert promoters to use data to make smarter decisions.
buyer: Gigwell, Inc.
Gigwell takes the pain out of booking professional talent. Gigwell changes the way entertainment bookings are made through their collaborative booking platform. Gigwell is the first cloud based booking platform that integrates end-to-end workflow automation for booking and management agencies. "
target: Jamplify
Jamplify provides analytics and marketing software for the live events industry. Through integrations with 13 major ticketing companies including Ticketmaster, Jamplify enables major touring artists and concert promoters to use data to make smarter marketing and booking decisions.
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closed 1/30/2020 via Yahoo, Inc.

Insticator, acquired Squawk-IT

synopsis: Insticator, an engagement and monetization tool for publishers, has acquired Squawk-IT, an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves.
buyer: Insticator
Insticator is an engagement and monetization tool for publishers. Insticator increases engagement and advertising revenue for publishers through interactive content like trivia and polling while gathering first party data that is used for viewable media inventory and conversion for brands. "
target: Squawk-IT
Squawk-IT is an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves. Their AI technology promotes healthy discussion by rewarding digital tradeable tokens.
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closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
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closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
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closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
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closed 10/30/2013 via BusinessWire

NeuStar, Inc., acquired Aggregate Knowledge, Inc.

synopsis: Neustar, Inc., a trusted neutral provider of real-time information and analysis, announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is a provider of market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. "
target: Aggregate Knowledge, Inc.
Aggregate Knowledge is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform.
price ($mm)
$119
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closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
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closed 2/7/2020 via Company Press Release

Trinity McQueen Limited, acquired The Blinc Partnership

synopsis: Trinity McQueen, a full-service market research and insight consultancy based in the UK, has acquired Blinc Partnerships, a content and creative development agency headquartered in London. The acquisition gives Trinity McQueen exclusive access to Blinc’s propriety tech platform used to develop some of Britain’s favourite TV shows and box sets.
buyer: Trinity McQueen Limited
Trinity McQueen is a full-service market research and insight consultancy based in London and Leeds. The company specialises in research in the retail, consumer, digital, media, technology, business to business, and finance sectors. "
target: The Blinc Partnership
Blinc is a UK-based research agency focused on optimizing audience response. Blinc's online tools include Consilience Testing for optimizing advertising and creative ideas, and Predictive Markets, a unique approach which uses exchange-traded markets to predict outcomes and identify winning ideas.
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closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
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announced 4/14/2016 via Company Press Release

Oracle Corporation, will acquire Crosswise, Ltd.

synopsis: Oracle announced it signed an agreement to acquire Crosswise. The company is a leading provider of machine-learning based cross-device data which enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics.
buyer: Oracle Corporation (ORCL:$39,531.00)
Oracle Corporation is the world's largest enterprise software company. The company is a leading provider of systems software, including database management, application development, and application server software. "
target: Crosswise, Ltd.
Crosswise provides the world’s most accurate and authoritative cross-device mapping data. This information enables AdTech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics.
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closed 11/6/2013 via PR Web

NewsCycle Solutions, purchased Atex AdBase Business from Atex Group Limited

synopsis: NEWSCYCLE Solutions announced that it has acquired Atex Inc., the Atex AdBase advertising systems business, from Atex Group Ltd. Atex Advertising is an industry-leading software platform for managing a company’s multi-media advertising business- the entire contact-to-cash lifecycle.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NEWSCYCLE Solutions delivers the broadest range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. "
seller parent: Kistefos AS
seller: Atex Group Limited
Atex Group Inc.'s AdBase Business is an industry-leading software platform for managing a company’s multi-media advertising business- the entire contact-to-cash lifecycle. Atex Advertising provides a suite of customer account management, order entry, production, billing, and analytical tools.
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announced 9/26/2011 via PR Newswire

MediaBank, LLC will be merged with Donovan Data Systems,

synopsis: Donovan Data Systems (DDS) and MediaBank, two of the world's best known advertising agency systems, announced they are merging to form a new company called MediaOcean, with a mission to create a single, neutral and universal operating system (OS) for advertising technology.
buyer: Donovan Data Systems
Donovan Data Systems, Inc. provides systems and software to the advertising and communications industry. The company has a long-term expertise in media buying, digital advertising and agency workflow. "
target: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools.
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announced 3/14/2008 via BusinessWire

Microsoft Corporation, will acquire Rapt, Inc.

synopsis: Microsoft Corp. plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers. Rapt's technology, along with its information and advisory services offerings, will become key components of the Atlas Publisher Suite, part of Microsoft's Advertiser and Publisher Solutions Group.
buyer: Microsoft Corporation (MSFT:$125,843.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Rapt, Inc.
Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services.
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closed 7/11/2007 via BusinessWire

MediaBank, LLC, acquired Blackfoot, Inc.

synopsis: MediaBank, LLC, a provider to the advertising industry of integrated procurement technology for traditional and digital media and advanced cross-platform analytics solutions, has acquired BlackFoot, a leading technology and services organization specializing in multi-channel campaign analysis and marketing intelligence management.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target: Blackfoot, Inc.
BlackFoot, Inc. is a technology and services organization. BlackFoot Analytix is a web-based platform for multi-channel campaign analysis and data modeling. Analytix enables advertising agencies and publishers to efficiently integrate their disparate data sources and specific business logic.
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closed 6/8/2007 via BusinessWire

The Wicks Group of Companies, L.L.C., acquired Marketron International

synopsis: Internet Capital Group announced the acquisition of its partner company, Marketron International, by an affiliate of The Wicks Group of Companies, L.L.C., a private equity firm focused on selected segments of the communications, information and media industries. The sale was consummated on June 8, 2007.
buyer: The Wicks Group of Companies, L.L.C.
The Wicks Group of Companies, L.L.C. is a New York based private equity firm that invests in selected segments of the communications, information and media industries. "
target parent: Internet Capital Group, Inc.
target: Marketron International
Marketron International is a leading provider of broadcast management solutions for the radio, television and cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing.
price ($mm)
$37
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closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
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closed 2/10/2020 via GlobeNewswire

Ipsos S.A, acquired Askia

synopsis: Ipsos has acquired majority stake in Askia, a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
buyer: Ipsos S.A (ENXTPA:IPS:$2,038.49)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
target: Askia
Askia is a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
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closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
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closed 9/5/2018 via Company Press Release

The Nielsen Company, Inc., acquired SuperData Research

synopsis: Nielsen Holdings plc, a global measurement and data analytics company, announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: SuperData Research
SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.
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closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
price ($mm)
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announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
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announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
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closed 1/2/2018 via PR Newswire

ZS Associates, purchased BASES Pharmaceutical Forecasting from The Nielsen Company, Inc.

synopsis: ZS announced it has acquired the assets of BASES Pharmaceutical Forecasting from Nielsen. The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
buyer: ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Founded in 1983, ZS has grown into a firm of 500 professionals delivering expertise across much of the sales and marketing spectrum. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
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closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
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closed 8/3/2017 via PR Newswire

The Nielsen Company, Inc., acquired vBrand

synopsis: Nielsen, a global performance management company, announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: vBrand
vBrand is an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
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closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
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closed 6/14/2017 via PR Newswire

Stagwell Group, purchased Select Mobile Research Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey.
buyer: Stagwell Group
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
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closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2017 via PR Newswire

Stagwell Group, acquired The Harris Poll

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has acquired certain custom research assets from Nielsen, including the Harris Poll. As part of the transition, Harris will relaunch as Harris Insights & Analytics. The Harris Poll brand remains unchanged. The Harris Poll reflects Americans' opinions on a wide range of topics.
buyer: Stagwell Group
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "
target parent: The Nielsen Company, Inc.
target: The Harris Poll (HPOL:$140.32)
Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. The Harris Poll reflects Americans' opinions on a wide range of topics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via PR Web

NPD Group, Inc., purchased U.S. Market Information and Research Services for Book Industry from The Nielsen Company, Inc.

synopsis: The NPD Group, a market research company, has acquired Nielsen’s U.S. market information and research services for the book industry. The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
buyer: NPD Group, Inc.
The world’s most successful brands turn to NPD Group for unmatched information and insight that gives them a winning business advantage. NPD combines consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes Nielsen’s U.S. market information and research services for the book industry. That includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/5/2017 via GlobeNewswire

Carlyle Group, acquired Claritas, Inc.

synopsis: Global alternative asset manager The Carlyle Group, in partnership with the Indian Hill Group, has acquired Claritas from Nielsen. Claritas is focused on consumer segmentation insights. Claritas’ segmentation methodology and core product, PRIZM, is relied on by marketers, academics, media organizations and other marketing data providers.
buyer: Carlyle Group (CG:$3,068.40)
The Carlyle Group is a global alternative asset manager with $169 billion of assets under management across 125 funds and 177 fund of funds vehicles as of September 30, 2016. Carlyle’s purpose is to invest wisely and create value on behalf of its investors, many of whom are public pensions. "
target parent: The Nielsen Company, Inc.
target: Claritas, Inc.
Founded in 1971, Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2017 via PR Newswire

The Nielsen Company, Inc., acquired Gracenote, Inc.

synopsis: Nielsen announced it has completed its acquisition of Gracenote, the industry's leading media and entertainment metadata provider. Gracenote's global database and technology solutions include multichannel video programming distributors, smart televisions, streaming music services, connected devices, media players and in-car infotainment systems.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Tribune Media Company
target: Gracenote, Inc.
Gracenote, Inc., provides music and video content and technologies to the world's hottest entertainment products and brands. Gracenote is the industry standard for music and video recognition and is supported by the largest source of music and video metadata.
price ($mm)
$560
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/7/2016 via Company Press Release

Toluna plc, acquired Crossense Interactive

synopsis: Toluna, leading provider of on-demand, real-time digital consumer insights, announces the acquisition of Israeli-based digital tracking solution company, Crossense, from Nielsen’s innovation incubator; Nielsen Innovate. The Crossense team will join Toluna’s R&D center in Haifa, Israel.
buyer parent: Verlinvest
buyer: Toluna plc
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. "
target parent: The Nielsen Company, Inc.
target: Crossense Interactive
Crossense is a single-source permission-based digital tracking solution which allows unprecedented insight into internet services usage, by passively collecting granular individual traffic in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/21/2016 via PR Newswire

The Nielsen Company, Inc., acquired Repucom Pty. Ltd.

synopsis: Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Repucom Pty. Ltd.
Repucom is a trusted adviser and partner in sports and entertainment intelligence, helping clients to maximize their commercial success. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,038.49)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,038.49)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 9/29/2014 via Company Press Release

GfK Group, acquired Cogenta Systems Ltd.

synopsis: GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. "
target: Cogenta Systems Ltd.
Cogenta is an industry pioneer in providing retail and pricing intelligence services, partnering with the biggest European retailers and brands. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/28/2014 via PR Web

reach | influence, acquired Penfield Consulting

synopsis: reach | influence, [ri], a leading marketing and analytics company and provider of shopper engagement strategies to the independent retail community, is pleased to announce a strategic acquisition of retail analytics firm Penfield Consulting.
buyer: reach | influence
reach | influence, is a marketing analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales. They provide services and insight to independent retailers, wholesalers and CPGs. "
target: Penfield Consulting
Penfield Consulting is a retail analytics firm. Penfield Consulting delivered advanced analytics to the largest of retailers including The Sports Authority, The Home Depot, Priceline.com, and others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Tremor Video
Tremor Video
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video.
year
2019
rev ($mm)
$68.06
EBITDA ($mm)
($11.87)
EBIT ($mm)
($13.42)
Net Income ($mm)
Employees
167
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Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
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Ticker: BIT:VTY
 
 
 
 
 
 
 
 
Vetrya Group
Vetrya Group
Vetrya Group is an Italian company that develops digital services, applications, and broadband solutions. Vetrya understand innovations and makes it functional for customers, by introducing innovation throughout the value chain, with a wide range of cloud computing platforms.
year
2018
rev ($mm)
$67.66
EBITDA ($mm)
$5.42
EBIT ($mm)
$5.67
Net Income ($mm)
$3.80
Employees
72
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Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2019
rev ($mm)
$400.10
EBITDA ($mm)
$60.90
EBIT ($mm)
$53.00
Net Income ($mm)
$45.70
Employees
122
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Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
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Ticker: SEAC
 
 
 
 
 
 
 
 
SeaChange International
SeaChange International
Ranked among the top 250 software companies in the world, SeaChange International, Inc. enables transformative multiscreen video services through an open, cloud-based, intelligent software platform trusted by cable, telco and mobile operators globally.
year
2018
rev ($mm)
$68.39
EBITDA ($mm)
($8.00)
EBIT ($mm)
($11.35)
Net Income ($mm)
$2.24
Employees
286
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Ticker: OTCPK:SING
 
 
 
 
 
 
 
 
SinglePoint
SinglePoint
SinglePoint is a full-service mobile technology and marketing provider. Their solutions that allow their clients to conduct business transactions, accept donations, and engage in communication through mobile devices. Their products connect companies to their markets by providing mobile technology.
year
2015
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2019
rev ($mm)
$255.16
EBITDA ($mm)
$24.13
EBIT ($mm)
$18.47
Net Income ($mm)
$11.89
Employees
363
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Ticker: AIM:BIDS
 
 
 
 
 
 
 
 
Bidstack
Bidstack
Bidstack is a provider of native in-game advertising that is dynamic, targeted and automated, serving the global video games industry across multiple platforms. Its proprietary technology is capable of inserting adverts into natural advertising space within video games.
year
2018
rev ($mm)
$0.39
EBITDA ($mm)
($3.15)
EBIT ($mm)
($3.16)
Net Income ($mm)
Employees
17
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2019
rev ($mm)
$6,465.00
EBITDA ($mm)
$1,389.00
EBIT ($mm)
$1,012.00
Net Income ($mm)
Employees
46000
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: ENXTPA:HCO
 
 
 
 
 
 
 
 
HighCo
HighCo
HighCo is a French Marketing Solutions group for mass-market retailers and consumer goods manufacturers. HighCo offers drive to store solutions (SMS notifications, online coupons, email, social media), in-store solutions (coupons & promotions, displays, merchandising), and marketing data solutions.
year
2017
rev ($mm)
$174.97
EBITDA ($mm)
$16.62
EBIT ($mm)
$14.70
Net Income ($mm)
$8.35
Employees
713
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Ticker: PFSW
 
 
 
 
 
 
 
 
PFSweb, Inc.
PFSweb, Inc.
PFSweb is a global provider of end-to-end eCommerce solutions including digital agency and marketing services, technology development services, business process outsourcing services and a complete omni-channel technology ecosystem.
year
2016
rev ($mm)
$250.40
EBITDA ($mm)
$16.25
EBIT ($mm)
$1.07
Net Income ($mm)
Employees
2100
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Ticker: OTCPK:IMMD
 
 
 
 
 
 
 
 
Immudyne
lmmuDyne, Inc. is a technology-driven e-commerce company that builds innovative and proprietary brands. Immudyne’s scalable and global advertising technology infrastructure leverages social media, search and e-commerce platforms to rapidly and profitably grow their product portfolio.
year
2018
rev ($mm)
$6.49
EBITDA ($mm)
EBIT ($mm)
($0.95)
Net Income ($mm)
$0.47
Employees
11
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2019
rev ($mm)
$2,038.49
EBITDA ($mm)
$212.27
EBIT ($mm)
$177.03
Net Income ($mm)
$110.88
Employees
17987
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2019
rev ($mm)
$335.97
EBITDA ($mm)
$49.03
EBIT ($mm)
$33.01
Net Income ($mm)
$17.13
Employees
1979
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$26.02
EBITDA ($mm)
$1.81
EBIT ($mm)
$0.99
Net Income ($mm)
$0.39
Employees
0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
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