Like SimpleReach

closed 3/29/2019 via GlobeNewswire

Nativo, acquired SimpleReach

synopsis: Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments.
buyer: Nativo
Nativo empowers brands and publishers with the world’s most advanced technology for content. Nativo’s mission is to equip advertising for the age of content, improving the open web experience and creating meaningful connections for today’s digital consumer. "
target: SimpleReach
SimpleReach is the #1 way for brands to measure and improve content ROI. By bringing together hundreds of data sources across websites, social channels, and publishers into the world's largest content data cloud, SimpleReach enables brands to understand how their content drives business outcomes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2021 via BNC Analysis

Twitter, Inc., acquired Revue

synopsis: Twitter has acquired Revue, a newsletter platform for writers and publishers. The Chicago Sun-Times, Vox Media, VentureBeat and The Markup already trust Revue to create, send and monetize editorial emails.
buyer: Twitter, Inc. (TWTR:$3,434.65)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
target: Revue
Revue is a newsletter platform for writers and publishers. The Chicago Sun-Times, Vox Media, VentureBeat and The Markup already trust Revue to create, send and monetize editorial emails.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/30/2020 via Yahoo, Inc.

Insticator, acquired Squawk-IT

synopsis: Insticator, an engagement and monetization tool for publishers, has acquired Squawk-IT, an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves.
buyer: Insticator
Insticator is an engagement and monetization tool for publishers. Insticator increases engagement and advertising revenue for publishers through interactive content like trivia and polling while gathering first party data that is used for viewable media inventory and conversion for brands. "
target: Squawk-IT
Squawk-IT is an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves. Their AI technology promotes healthy discussion by rewarding digital tradeable tokens.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 11/28/2018 via BNC Analysis

Piano Software Inc., acquired Newzmate

synopsis: Piano Software, a digital content monetization and audience intelligence platform for media companies, has acquired Newzmate, a content marketing cloud in Poland that helps online media companies to personalize their audience experience and automate content delivery.
buyer: Piano Software Inc.
Piano is a digital content monetization and audience intelligence platform for media companies. The company's award-winning, high-performance enterprise platform includes a subscription commerce engine, a customer experience toolkit, and a user management system. "
target: Newzmate
Newzmate is a content marketing cloud in Poland that helps online media companies to personalize their audience experience and automate content delivery. Their platform uses machine learning to provide personalized content recommendations that can be delivered via emails or directly on the website.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/1/2009 via PR Newswire

Convera Inc., acquired Firstlight ERA

synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.
buyer: Convera Inc. (CNVR:$0.00)
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. "
target: Firstlight ERA
Editorial Related Advertising is the most targeted and cost-effective online marketing tool available - Firstlight E|R|A helps publishers and their advertisers build online presence and generate online revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/8/2006 via Company Press Release

The Riverside Company, acquired Digital Technology International

synopsis: In a transaction announced this week, The Riverside Company, the largest private equity firm investing in premier small to midsize companies, has acquired Digital Technology International (DTI), a respected innovator in the newspaper publishing software industry. Several members of DTI’s management team also joined in this investment.
buyer: The Riverside Company
The Riverside Company is the largest global private equity firm focused on the smaller end of the middle market and is one of the industry's most experienced leveraged buyout investors. Riverside specializes in investing in companies with enterprise values of less than $150 million. "
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2019 via Company Press Release

Smart AdServer, acquired InsideAll

synopsis: Smart AdServer, a European ad monetisation platform built for premium publishers, has acquired InsideAll, a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target: InsideAll
InsideAll is a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/30/2015 via Company Press Release

ShowGizmo, purchased mobile apps for events from Feathr

synopsis: ShowGizmo, the leading event app company in Australasia has acquired Feathr’s ‘mobile apps for events’ business portfolio. Feathr makes digital marketing software for live events.
buyer: ShowGizmo
ShowGizmo the leading event app company in Australasia. Their vision is to transform the face of commercial events around the world through helping people and organizations work smarter using smartphone applications like their flagship ShowGizmo. "
seller: Feathr
The acquisition includes Feathr’s ‘mobile apps for events’ business portfolio. Feathr makes digital marketing software for live events. Feathr packages multiple layers of the adtech stack still out of reach for many companies into a simple, automated solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/18/2016 via PR Newswire

Tagboard, will acquire Capture Media, Inc.

synopsis: Seattle-area based social media software company Tagboard Inc. announced they will acquire Capture Media, Inc. Founded in 2012 and based in New York City, Capture created a product for news and media publishers to search, request, and publish users' social media photos and videos on their websites, TV stations, and other properties.
buyer: Tagboard
Tagboard is the premier social search & display platform company that serves thousands of global brands, sporting teams, and media companies. Their platform is the easiest way to discover social media and instantly share it with audiences. "
target: Capture Media, Inc.
Capture is a leader in media technology helping businesses find and use content on social media platforms. They’re powering the technology that the leading media companies, brands, bloggers and creatives use everyday to find and use social content in realtime.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/21/2020 via PR Web

Awesome Motive, acquired PushEngage

synopsis: Awesome Motive, a software company that helps small businesses to grow and compete with the big guys, has acquired PushEngage, a leading platform for browser push notifications. PushEngage allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
buyer: Awesome Motive
Awesome Motive is a software company that helps small businesses to grow and compete with the big guys. Awesome Motive offers tools and training to help their customers stay ahead of the curve. They offer solutions for lead generation, WordPress development, WordPress analytics and more. "
target: PushEngage
PushEngage is a leading platform for browser push notifications. PushEngage enables push notifications on mobile and desktop browsers. Their platform allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/29/2016 via PR Newswire

SintecMedia, will acquire Operative, Inc.

synopsis: Operative Media, Inc., the global leader in digital advertising business management solutions for major media companies, announced that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide.
buyer parent: Francisco Partners Management LLC
buyer: SintecMedia
SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. "
target: Operative, Inc.
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2016 via BusinessWire

Facebook, acquired CrowdTangle, Inc.

synopsis: Social networking and technology giant, Facebook will acquire CrowdTangle, a social analytics service used by publishers to monitor trending stories online, the company revealed.
buyer: Facebook (FB:$78,975.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target parent: Siege Technologies
target: CrowdTangle, Inc.
CrowdTangle is a social analytics service used by publishers to monitor trending stories online, and on social media. CrowdTangle helps publishers identify great stories, measure social performance, and identify influencers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/8/2012 via PR Newswire

AlphaBird, Inc, will acquire ViDM

synopsis: Alphabird, a vertically integrated audience development company that guarantees targeted, engaged audiences for online video, announced that it has entered into an agreement to acquire Ventures in Digital Media (ViDM), a leading digital media and advertising technology services company in Australia.
buyer: AlphaBird, Inc
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. Alphabird was an early pioneer in the distribution of Click-To-Play video content. "
target: ViDM
ViDM owns Amplify and Emerge Digital. Amplify is a leading digital technology integration and marketing services company. Emerge Digital is Australia’s only independent private sell-side platform for premium publishers, focused on enabling the Australian and Asian private ad exchange marketplace.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/29/2019 via GlobeNewswire

Nativo, acquired SimpleReach

synopsis: Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments.
buyer: Nativo
Nativo empowers brands and publishers with the world’s most advanced technology for content. Nativo’s mission is to equip advertising for the age of content, improving the open web experience and creating meaningful connections for today’s digital consumer. "
target: SimpleReach
SimpleReach is the #1 way for brands to measure and improve content ROI. By bringing together hundreds of data sources across websites, social channels, and publishers into the world's largest content data cloud, SimpleReach enables brands to understand how their content drives business outcomes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/29/2019 via GlobeNewswire

Nativo, acquired SimpleReach

synopsis: Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments.
buyer: Nativo
Nativo empowers brands and publishers with the world’s most advanced technology for content. Nativo’s mission is to equip advertising for the age of content, improving the open web experience and creating meaningful connections for today’s digital consumer. "
target: SimpleReach
SimpleReach is the #1 way for brands to measure and improve content ROI. By bringing together hundreds of data sources across websites, social channels, and publishers into the world's largest content data cloud, SimpleReach enables brands to understand how their content drives business outcomes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/29/2019 via GlobeNewswire

Nativo, acquired SimpleReach

synopsis: Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments.
buyer: Nativo
Nativo empowers brands and publishers with the world’s most advanced technology for content. Nativo’s mission is to equip advertising for the age of content, improving the open web experience and creating meaningful connections for today’s digital consumer. "
target: SimpleReach
SimpleReach is the #1 way for brands to measure and improve content ROI. By bringing together hundreds of data sources across websites, social channels, and publishers into the world's largest content data cloud, SimpleReach enables brands to understand how their content drives business outcomes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2021 via BNC Analysis

Twitter, Inc., acquired Revue

synopsis: Twitter has acquired Revue, a newsletter platform for writers and publishers. The Chicago Sun-Times, Vox Media, VentureBeat and The Markup already trust Revue to create, send and monetize editorial emails.
buyer: Twitter, Inc. (TWTR:$3,434.65)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
target: Revue
Revue is a newsletter platform for writers and publishers. The Chicago Sun-Times, Vox Media, VentureBeat and The Markup already trust Revue to create, send and monetize editorial emails.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/30/2020 via Yahoo, Inc.

Insticator, acquired Squawk-IT

synopsis: Insticator, an engagement and monetization tool for publishers, has acquired Squawk-IT, an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves.
buyer: Insticator
Insticator is an engagement and monetization tool for publishers. Insticator increases engagement and advertising revenue for publishers through interactive content like trivia and polling while gathering first party data that is used for viewable media inventory and conversion for brands. "
target: Squawk-IT
Squawk-IT is an advanced comment plugin for publishers. Squawk-IT offers a dynamic engagement platform that provides publishers with effective monetization tools and helps users to better express themselves. Their AI technology promotes healthy discussion by rewarding digital tradeable tokens.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/28/2018 via BNC Analysis

Piano Software Inc., acquired Newzmate

synopsis: Piano Software, a digital content monetization and audience intelligence platform for media companies, has acquired Newzmate, a content marketing cloud in Poland that helps online media companies to personalize their audience experience and automate content delivery.
buyer: Piano Software Inc.
Piano is a digital content monetization and audience intelligence platform for media companies. The company's award-winning, high-performance enterprise platform includes a subscription commerce engine, a customer experience toolkit, and a user management system. "
target: Newzmate
Newzmate is a content marketing cloud in Poland that helps online media companies to personalize their audience experience and automate content delivery. Their platform uses machine learning to provide personalized content recommendations that can be delivered via emails or directly on the website.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2021 via BNC Analysis

UNICEPTA GmbH, acquired Ubermetrics

synopsis: Hamburg The Cologne media analysis provider Unicepta has bought a Berlin start-up Ubermetrics. Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights.
buyer: UNICEPTA GmbH
UNICEPTA was founded in 1996 and has been steadily rising as a leader and innovator in media intelligence, first in the German and central European marketplace, and now globally. They are the fastest growing full-service media and marketing intelligence provider in Europe, USA and APAC. "
target: Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (AABA:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/1/2009 via PR Newswire

Convera Inc., acquired Firstlight ERA

synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.
buyer: Convera Inc. (CNVR:$0.00)
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. "
target: Firstlight ERA
Editorial Related Advertising is the most targeted and cost-effective online marketing tool available - Firstlight E|R|A helps publishers and their advertisers build online presence and generate online revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like SimpleReach


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SimpleReach

Revue

Squawk-IT

Ad-Juster

Cxense

Newzmate

Mezzobit

Ad-Juster

Marketing G2

The Media Services Group

Digital Technology International

Firstlight ERA

Digital Technology International

InsideAll

Feathr

Capture Media, Inc.

PushEngage

Operative, Inc.

CrowdTangle, Inc.

ViDM

read more

SimpleReach

read more

SimpleReach

read more

SimpleReach

Revue

Squawk-IT

Ad-Juster

Cxense

Captain Growth

Newzmate

Mezzobit

Ad-Juster

Adometry, Inc.

AdBasis

Ubermetrics

Marketing G2

The Media Services Group

ClarityRay

ALENTY

Digital Technology International

Kenzei LLC

Tracking202, Inc.

Firstlight ERA

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Mooter Media Limited
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Evvnt
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Mooter Media Limited
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