Like ResearchBods

closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
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announced 12/17/2018 via BusinessWire

Verint Systems Inc., will acquire ForeSee

synopsis: Verint Systems Inc., a leader in Actionable Intelligence solutions, is to acquire ForeSee. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint is a leader in Actionable Intelligence solutions with a focus on customer engagement optimization, security intelligence, and fraud, risk and compliance. Organizations in more than 180 countries count on intelligence from Verint solutions to make more informed, effective and timely decisions."
target: ForeSee
ForeSee® helps companies grow by listening to what matters most—customer voices. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
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closed 6/22/2016 via BNC Analysis

STR Global, Ltd., acquired LJ Research Limited

synopsis: STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The company specialises in analysing customer feedback and is a leading provider of key data and specialised insights to the tourism, travel and hospitality industry.
buyer: STR Global, Ltd.
STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. They offer standard reports and customized data sets that help forecast market performance and supply and demand dynamics. "
target: LJ Research Limited
LJ Research is a full-service market research agency undertaking quantitative and qualitative market research. They’re experts in analysing customer feedback and delivering actionable insights. They are used to applying quantitative methods in online, face-to-face, or self-completion questionnaires.
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closed 2/10/2016 via Company Description

GfK Group, acquired Netquest

synopsis: GfK, the trusted source of relevant market and consumer information, has acquired Netquest, an independent online field provider for the market research sector in Spain, Portugal and Latin America.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. "
target: Netquest
Founded in Barcelona in 2001, Netquest is an independent online field provider for the market research sector in Spain, Portugal and Latin America. They have more than 400,000 consumers willing to give their opinion in 21 countries, and the latest technology in order to manage and survey them.
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
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closed 3/11/2015 via BNC Analysis

OnePoll Limited, acquired 2Brewarded

synopsis: In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash.
buyer parent: SWNS Media Group
buyer: OnePoll Limited
OnePoll conducts surveys, hold online discussions, offer a range of reporting solutions, build research communities, write compelling reports, and get their clients press and digital exposure, and much more. "
target: 2Brewarded
Founded in 2013, 2Brewarded runs online surveys on behalf of brands and organisations of all shapes and sizes. For every survey users complete, they will receive credits, and 2Brewarded will pay cash straight into their PayPal or bank account when their credits reach just £20.
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announced 7/17/2014 via BusinessWire

Rakuten Inc., will acquire AIP Corporation

synopsis: Rakuten, Inc. announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation, a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares.
buyer: Rakuten Inc. (TSE:4755:$11,169.44)
Rakuten, Inc. is one of the world's leading Internet service companies. They provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. "
target: AIP Corporation
AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects.
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closed 12/23/2013 via BusinessWire

Answers Corporation, acquired ForeSee

synopsis: Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced it has acquired ForeSee Results, Inc., the leader in customer experience analytics.
buyer parent: Summit Partners
buyer: Answers Corporation
Established in 1998, Answers Corporation is the industry’s top destination for Q&A content. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. "
target: ForeSee
ForeSee Results, Inc. provides online customer satisfaction measurement solutions in the US and internationally. The company enables organizations to understand how improvements to customer satisfaction lead to profitable behaviors.
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closed 12/9/2011 via BNC Analysis

GfK Group, acquired Knowledge Networks Inc.

synopsis: GfK, one of the largest market research companies in the world, has acquired US-based consumer specialist Knowledge Networks. Founded in 1998, Knowledge Networks provides online research solutions including KnowledgePanel, which claims to offer a ‘truly representative’ sample of the US population.
buyer: GfK Group (XTRA:GFK:$1,759.04)
The GfK Group is one of the largest market research companies in the world. GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Its services are divided into three sectors: Custom Research, Retail and Technology and Media. "
target: Knowledge Networks Inc.
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy. It specializes in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
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closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
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closed 6/27/2018 via Company Press Release

Critical Mix, Inc., acquired UBMobile

synopsis: Critical Mix, a premier global data and insights company, acquired UBMobile, a mobile-first consumer insights technology and services company. UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
buyer: Critical Mix, Inc.
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on their simplified solutions to help them innovate and grow. "
target: UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
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announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
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closed 7/6/2011 via BusinessWire

Knowledge Networks, acquired Cada Cabeza

synopsis: Knowledge Networks has acquired Garcia Research Associates, a firm known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. The acquisition of Cada Cabeza, along with KnowledgePanel LatinoSM and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments.
buyer: Knowledge Networks
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything it does. "
target: Cada Cabeza
Garcia Research Associates is a firm well known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. Its Cada CabezaSM survey panel provides high respondent engagement and expert bilingual support.
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closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
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announced 9/10/2008 via PR Newswire

ZM Capital, will purchase Internet survey solutions from Greenfield Online, Inc.

synopsis: Microsoft Corp. and Greenfield Online Inc. announced that in connection with the acquisition agreement between the two companies, Microsoft has signed an agreement to sell the Greenfield Online Internet survey solutions business to ZM Surveys LLC, an entity affiliated with ZM Capital L.P., a private equity investment partnership.
buyer parent: ZelnickMedia
buyer: ZM Capital
ZM Capital is a private equity investment partnership focused on entertainment and media investments. The partners have extensive experience investing in the marketing services, business information, advertising, interactive entertainment, direct marketing, recorded music, film and television. "
seller parent: Microsoft Corporation
seller: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
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closed 11/6/2019 via Company Press Release

Schlesinger Group, acquired Focus Pointe Global

synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired Focus Pointe Global, a US marketing research data collection company offering a range of in-person and online qualitative solutions.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a data collection company offering a broad range of qualitative and quantitative research solutions. They provide effective online surveys that include programming and hosting. As the world transforms, they reach for new heights, redefining services beyond clients’ expectations."
target: Focus Pointe Global
Focus Pointe Global is a US marketing research data collection company offering a range of in-person and online qualitative solutions with expertise in the consumer space, clinical studies, and jury research. Its 1.6 million-member QualPanel is a rich source of qualified respondents.
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closed 11/6/2019 via BNC Analysis

Ironwood Insights Group, acquired Discovery Research Group

synopsis: Ironwood Insights Group, a full-service research firm dedicated to helping their clients make informed business decisions, has acquired the data collection company, Discovery Research Group, headquartered in Saratoga Springs, UT.
buyer: Ironwood Insights Group
Ironwood Insights Group is a full-service research firm dedicated to helping their clients make informed business decisions. They aim to fully understand their client's research objectives. With those objectives, they design a research strategy to achieve their clients'​ specific goals. "
target: Discovery Research Group
Discovery Research Group, with 30+ years of experience, completing thousands of surveys each year, they are the best choice for high quality, competitively priced data collection methodologies in market research, healthcare follow up, customer loyalty, tracking and polling studies.
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announced 6/3/2019 via Yahoo, Inc.

Beyond Commerce, Inc., will acquire Issues & Answers Network, Inc.

synopsis: Beyond Commerce, Inc., a provider of B2B internet marketing analytics, technologies and services, announced it has agreed to acquire Issues & Answers Network, Inc. Issues & Answers is a global consumer insights research partner providing answers for brands and companies through both qualitative and quantitative methodologies.
buyer: Beyond Commerce, Inc. (OTCPK:BYOC:$0.46)
Beyond Commerce, Inc. is focused on business combinations of "big data" companies in the global B2B internet marketing analytics, technologies and related services space. Their objective is to develop and deploy software technology that will build on growth potential and to exploit opportunities. "
target: Issues & Answers Network, Inc.
Issues & Answers Network (I&A) is a global consumer insights research partner dedicated to providing the answers that brands or companies need through both qualitative and quantitative methodologies. I&A collects information through telephone interviewing, web surveys and face-to-face focus groups.
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closed 4/3/2019 via PE Hub

Bonamy Finch merged with STRAT7,

synopsis: UK's specialist data and analytics agency Bonamy Finch, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: Bonamy Finch
UK’s Bonamy Finch is an analytically-driven insights consultancy group. They provide a unique blend of advanced analytics, data science and bespoke research solutions to uncover growth opportunities for the world’s leading brands.
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closed 3/6/2019 via Company Press Release

Delineate., acquired Opinion.Life

synopsis: UK's Insights and data firm Delineate has acquired survey and opinion research business Opinion.Life. Opinion.Life was co-founded by Delineate CEO James Turner and Dr Zsolt Kiss in the UK as a challenger polling company. It uses a proprietary set of algorithms built on data science and behavioral science to better predict consumer opinions.
buyer: Delineate.
Delineate. is a UK company whose mission is to put better data and more meaningful insights into the hands of marketers and communicators. They fuse the best of opinion research, modern technology and data science to provide insight solutions for real world marketing and communication challenges. "
target: Opinion.Life
UK's Opinion.Life is an international market research firm driven by the idea that all opinions matter. Opinion.Life uses a combination of opinion polling, data science and behavior science to accurately understand and predict the true opinions, behaviors, and attitudes that shape the world.
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closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
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closed 5/7/2015 via BNC Analysis

ResearchBods, acquired Clear Stream Research

synopsis: In the North of England, online panel firm ResearchBods has acquired Harrogate-based phone, panel, community and online qual specialist ClearStream Research. Founded in 2008, Clear Stream Research offers both traditional field services and a platform for online communities.
buyer: ResearchBods
ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions. "
target: Clear Stream Research
Started in 2008, Clear Stream Research has one foot in the technology led solutions which represent an increasing part of the research industry and the other foot firmly in traditional methodologies. The company is based in Harrogate, UK.
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closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
price ($mm)
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closed 4/3/2019 via PE Hub

Bonamy Finch merged with STRAT7,

synopsis: UK's specialist data and analytics agency Bonamy Finch, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: Bonamy Finch
UK’s Bonamy Finch is an analytically-driven insights consultancy group. They provide a unique blend of advanced analytics, data science and bespoke research solutions to uncover growth opportunities for the world’s leading brands.
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closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
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closed 7/1/2018 via Company Press Release

Gree, Inc., acquired Quant Corporation

synopsis: Gree, Inc., a technology company in the mobile games, advertising, and investment businesses, has acquired Quant, Inc., a digital marketing agency that provides marketing systems, digital marketing support, and media analysis.
buyer: Gree, Inc. (TSE:3632:$703.90)
Based in Japan, GREE, Inc. started as a social networking service with the world's first mobile social game. They have expanded their business as a technology company in mobile games, media, advertising, and investment businesses. "
target parent: Lancers, Inc.
target: Quant Corporation
Based in Japan, Quant, Inc. is a digital marketing agency that provides marketing systems, digital marketing support, and media analysis. Quant believes that technology helps transform social structure and brings out different possibilities.
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closed 1/10/2018 via GlobeNewswire

Claritas, Inc., acquired Geoscape International

synopsis: Claritas, a leading provider of consumer segmentation analysis and tools for improving marketing performance, acquired Miami-based Geoscape International Inc., experts in multicultural business intelligence. Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies.
buyer parent: Carlyle Group
buyer: Claritas, Inc.
Founded in 1971, Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. "
target: Geoscape International
Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to accelerate growth by tapping into the growth of new mainstream consumers in the U.S., Canada and Europe.
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closed 3/8/2017 via BNC Analysis

IQS Online Sp. z o.o., acquired MRevolution sp. z o.o.

synopsis: Polish market research company IQS has acquired MRevolution, a specialist insight community provider. Launched in 2012, Warsaw-based MRevolution sets up panels to assist with both qual and quant research. The company is a Vision Critical certified partner, and provides its clients with assistance in setting up their own communities.
buyer parent: Mediacap SA
buyer: IQS Online Sp. z o.o.
IQS is a leading online market research firm in Poland. IQS combines advanced technologies with knowledge of consumer behavior in the real world. IQS offers an extensive portfolio of research products and methods of implementation of research, both qualitative and quantitative. "
target: MRevolution sp. z o.o.
Warsaw-based MRevolution sets up panels to assist with both qual and quant research. The company is a Vision Critical certified partner, and provides its clients with assistance in setting up their own communities, while offering community management, project management and system training services.
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closed 10/30/2014 via Company Press Release

The Nielsen Company, Inc., acquired Affinnova, Inc.

synopsis: Nielsen, a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm. Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: Affinnova, Inc.
Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates. Affinnova’s optimization algorithms, predictive analytics and insights allow marketers to explore a wider breadth of advertising and design ideas.
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closed 8/1/2018 via Company Press Release

DBM Consultants merged with Illuminera,

synopsis: DBM Consultants, Australia’s leading provider of insights based consulting for the financial services industry, has merged with Illuminera, a specialist data-empowered consultancy, focused primarily on the pharmaceuticals and consumer goods sectors in Asia.
buyer: Illuminera
Illuminera was founded as a market research agency in 2007 and has evolved to become a specialist data-empowered consultancy, focused primarily on the pharmaceuticals and consumer goods sectors in Asia. "
target: DBM Consultants
DBM Consultants provide evidence based insights to support decisions on pricing, priority target marketing, new product development, customer experience initiatives, branding and advertising.
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closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
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closed 5/21/2013 via Company Press Release

ShopperTrak, acquired RapidBlue Solutions

synopsis: ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, announced the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics. RapidBlue uses radio frequency technology to collect shopper movement information.
buyer: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world. "
target: RapidBlue Solutions
Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
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closed 7/3/2019 via BusinessWire

LiveRamp, acquired Data Plus Math

synopsis: LiveRamp, the trusted platform that makes data accessible and meaningful, has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
buyer: LiveRamp (NYSE:RAMP:$285.62)
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world. "
target: Data Plus Math
Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
price ($mm)
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closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
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closed 11/16/2016 via BusinessWire

Verint Systems Inc., acquired OpinionLab Inc.

synopsis: Verint Systems Inc., a global leader in Actionable Intelligence, announced that it has extended its Customer Engagement Optimization™ portfolio through its acquisition of OpinionLab®, a leader in continuous voice of the customer listening solutions that drive smarter, real-time digital engagement.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint® is a global leader in Actionable Intelligence®, which has become a necessity in a dynamic world of massive information growth. Verint solutions enable decision makers to anticipate, respond and take action, and make more informed, effective and timely decisions. "
target: OpinionLab Inc.
Founded in 1998, OpinionLab is a leader in continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by world-leading brands to optimize web and mobile customer experiences and engagement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/4/2019 via GlobeNewswire

Bastion Collective, acquired dogsbollocks5

synopsis: Bastion Collective, the largest independent communications group in Australia, has acquired db5 (Dogsbollocks5), a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications.
buyer: Bastion Collective
Bastion Collective is a unique group of leading marketing and communications businesses that offer a powerful mix of expertise. "
target: dogsbollocks5
Dogsbollocks5 (db5) is a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications. At their core they believe the right data (big or otherwise) and insights are the key to transforming brands and businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2019 via BNC Analysis

Blue Field Agency, acquired Totta Data Lab and Totta Research

synopsis: Blue Field Agency, a Dutch marketing firm, has acquired Totta Data Lab and Totta Research from Totta Group, a Dutch Holding company. Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences.
buyer: Blue Field Agency
Headquartered in the Netherlands, Bluefield collects data and turns it into information for actionable business insights. It takes data analyses to the next level by combining hard kpi-driven marketing data with soft(er) marketing research data towards the effects on business performance. "
target parent: Totta Group NV
target: Totta Data Lab and Totta Research
Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning techniques. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences. The companies belong to Totta Group, a Dutch Holding company.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2019 via BNC Analysis

Savanta, acquired Hase/Schannen Research Associates Inc.

synopsis: Savanta, the global intelligence business, has acquired Hase/Schannen Research Associates Inc. (HSR Associates), the New Jersey-based marketing research consultancy. Founded in 1975, HSR Associates has a reputation as one of the premier boutique research agencies, providing custom strategic research services to corporations across the US.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
target: Hase/Schannen Research Associates Inc.
Founded in 1975, boutique research agency Hase/Schannen Research Associates (HSR Associates) offers custom strategic research services to corporations across a variety of industries in the US and abroad. HSR Associates is a full-service market research firm of just the right size.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/8/2019 via PR Newswire

LAC Group, will acquire ShiftCentral

synopsis: LAC Group has agreed to acquire ShiftCentral, a premiere market and competitive intelligence agency specializing in delivering highly-customized, analyst-driven insights and analysis for clients in the professional services, healthcare, financial services, technology and public sectors across the USA, Canada and UK.
buyer: LAC Group
Los Angeles-headquartered LAC Group provides critical knowledge and information management solutions such as competitive intelligence, research services, preservation and archival services, spend and cost management as well as knowledge management services for Fortune 500 companies. "
target: ShiftCentral
ShiftCentral is a premiere market and competitive intelligence agency specializing in delivering highly-customized, analyst-driven insights and analysis for clients in the professional services, healthcare, financial services, technology and public sectors across the USA, Canada and the UK.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/28/2019 via BNC Analysis

Macromill, Inc., acquired W&S Group

synopsis: Macromill, Inc., global marketing research company, has acquired acquired a 51% stake in W&S Group, an online and offline marketing research business in Southeast Asia. W&S Group conducts 2,000 research projects each year and continuously collects consumer insights to provide essential data for the development of their client's business.
buyer parent: Bain Capital
buyer: Macromill, Inc. (TSE:3978:$388.99)
Based in Japan, Macromill is a rapidly growing global market research and digital marketing solutions provider. They bring together the collective power of their specialist companies to provide innovative data and insights that drive clients' smarter decisions. "
target: W&S Group
W&S Group is an online and offline marketing research business in Southeast Asia. W&S Group conducts 2,000 research projects each year and continuously collects consumer insights to provide essential data for the development of their client's business.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/20/2019 via BNC Analysis

BVA Group, acquired Doxa S.p.A

synopsis: BVA Group, a market research agency in France, has acquired Doxa, an Italian market research and opinion poll business. Doxa has a team of over 140 professionals dedicated to data collection, analysis, and interpretation. They offer a network of 1,000 interviewers, 5,000 mystery shoppers, and a mobile community of 10,000 active digital consumers.
buyer: BVA Group
BVA Group is a market research agency in France. BVA offers quantitative and qualitative solutions and specializes in four major areas of expertise: point-of-sale activation, customer experience, big data and behavioral change. "
target: Doxa S.p.A
Doxa is an Italian market research and opinion poll business. Doxa has a team of over 140 professionals dedicated to data collection, analysis, and interpretation. They offer a network of over 1,000 interviewers, 5,000 mystery shoppers, and a mobile community of 10,000 active digital consumers.
price ($mm)
rev ($mm)
$27
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2018 via PR Newswire

Illumination Research merged with Radius Global Market Research,

synopsis: Leading global market research firm Radius Global Market Research announced it is merging with Illumination Research, expanding the combined firm's qualitative and quantitative research offerings. Illumination Research has developed new ways of uncovering and understanding human behaviors via qualitative research.
buyer: Radius Global Market Research
Radius Global Market Research is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. "
target: Illumination Research
Founded in 2005 by Karri Bass and Jeff Bass, Illumination Research has earned a reputation for its innovative approaches, including developing new ways of uncovering and understanding human behaviors via qualitative research.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2018 via Company Press Release

Symphony Technology Group, acquired Morpace Inc.

synopsis: Market Strategies International and Morpace Inc. announce they are combining into one firm, as part of an acquisition of both firms by Symphony Technology Group (STG). Morpace is a full-service market research and consulting firm focused on branding and communication, customer experience management, and product development.
buyer: Symphony Technology Group
Symphony Technology Group (STG) is the private equity partner for market-leading data, software and analytics companies. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. "
target: Morpace Inc.
Morpace Inc. is a full-service market research and consulting firm worldwide. The company focuses on branding and communication, customer experience management, and product development. Their team specializes in automotive, financial services, healthcare, and retail & consumer goods.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2018 via Company Press Release

Symphony Technology Group, acquired Market Strategies International

synopsis: Market Strategies International and Morpace Inc. announce they are combining into one firm, as part of an acquisition of both firms by Symphony Technology Group (STG). Market Strategies International is a market research firm with expertise in communications, consumer goods, energy, financial services, healthcare, technology and wealth management.
buyer: Symphony Technology Group
Symphony Technology Group (STG) is the private equity partner for market-leading data, software and analytics companies. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. "
target parent: Veronis Suhler Stevenson
target: Market Strategies International
Market Strategies International is a top market research firm with expertise in communications, consumer goods, energy, financial services, healthcare, technology and wealth management. They give people a voice in the products, services, and policies and make market research a positive force.
price ($mm)
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Geography
Matching Companies
Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
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Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
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comScore, Inc.
comScore, Inc.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
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EBITDA ($mm)
$37.14
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Ticker: ENXTPA:ALBLD
 
 
 
 
 
 
 
 
Bilendi
Bilendi
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Its core activities are Services for Market Research and Customer Engagement and Loyalty.
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EBITDA ($mm)
$3.18
EBIT ($mm)
$0.18
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
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rev ($mm)
$1,968.71
EBITDA ($mm)
$226.16
EBIT ($mm)
$202.85
Net Income ($mm)
$149.61
Employees
16664
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
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rev ($mm)
$335.97
EBITDA ($mm)
$49.03
EBIT ($mm)
$33.01
Net Income ($mm)
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Employees
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
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Employees
949
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Mediacap SA
Mediacap SA
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year
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$26.02
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$1.81
EBIT ($mm)
$0.99
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$0.39
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0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
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($0.31)
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($0.45)
Net Income ($mm)
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
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2018
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$6,618.00
EBITDA ($mm)
$1,610.00
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$321.00
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comScore, Inc.
comScore, Inc.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
year
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EBITDA ($mm)
$37.14
EBIT ($mm)
$1.66
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1292
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Ticker: ENXTPA:ALBLD
 
 
 
 
 
 
 
 
Bilendi
Bilendi
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Its core activities are Services for Market Research and Customer Engagement and Loyalty.
year
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EBITDA ($mm)
$3.18
EBIT ($mm)
$0.18
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Ticker: AIM:TMMG
 
 
 
 
 
 
 
 
The Mission Marketing Group plc
The Mission Marketing Group plc
The Mission Marketing Group plc is a national network of creative communications Agencies. The Group portfolio comprises integrated, multi-discipline, multi-sector Agencies, specialists in specific marketing/communications activities and specialists in particular market sectors.
year
2018
rev ($mm)
$198.51
EBITDA ($mm)
$12.64
EBIT ($mm)
$9.98
Net Income ($mm)
$6.84
Employees
1100
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
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$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
210
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
In-Touch Survey Systems Ltd.
In-Touch Survey Systems Ltd.
In-Touch provides advanced interactive data capture and measurement solutions for large organizations striving to connect with prospects, customers, suppliers, employees and managers.
year
2015
rev ($mm)
$6.65
EBITDA ($mm)
$0.59
EBIT ($mm)
$0.24
Net Income ($mm)
$0.02
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