Like ADmantX

closed 11/21/2019 via BusinessWire

Integral Ad Science, Inc., acquired ADmantX

synopsis: Integral Ad Science (IAS), the global market leader in digital ad verification, announced the acquisition of ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling.
buyer parent: Vista Equity Partners
buyer: Integral Ad Science, Inc.
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. "
target parent: Expert System S.p.A.
target: ADmantX
ADmantX is a leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling.
price ($mm)
$18
rev ($mm)
$2
EBITDA ($mm)
EV / rev
8.0x
EV / EBITDA
closed 2/7/2017 via Market Wire

Inuvo, Inc., acquired Netseer

synopsis: Inuvo, Inc., an advertising technology and digital publishing company, announced that it had purchased substantially all the assets of Silicon Valley based NetSeer, Inc., a provider of visual monetization solutions for advertisers and publishers.
buyer: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo®, Inc. is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. "
target: Netseer
NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. ConceptGraph offers an accurate, nuanced picture of an audience's mindset resulting in a more precise and predictive targeting solution.
price ($mm)[EV]
$5.51 [$34.77]
rev ($mm)
$21
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
closed 12/20/2018 via PR Web

Samba TV, acquired Screen6

synopsis: Samba TV, the leader in next-generation TV analytics, has acquired Screen6, a marketing technology company in the Netherlands that helps leading adtech, martech, and research platforms precisely understand their audience. Screen6's universal ID solution allows marketers to effectively reach consumers across multiple devices.
buyer: Samba TV
Samba TV is a video analytics company. Samba TV helps media buyers and producers better-understand how content and advertising resonates with their audience. Their technology accurately and quickly understands what people love to watch, allowing them to provide personalized recommendations. "
target: Screen6
Screen6 is a marketing technology company in the Netherlands that helps leading adtech, martech, and research platforms precisely understand their audience. Their universal ID solution maintains privacy between clients and allows marketers to effectively reach consumers across multiple devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/4/2018 via BNC Analysis

Bright Mountain Media, Inc., will acquire Kubient, Inc.

synopsis: Bright Mountain Media, a digital media holding company, will acquire Kubient, a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer with the right message.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$4.49)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Their assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. "
target: Kubient, Inc.
Kubient is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer, at the right time, with the right message.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2019 via Company Press Release

ABOUT YOU GmbH, acquired Adference GmbH

synopsis: ABOUT YOU, a Hamburg-based online fashion retailer, has acquired Adference, a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords.
buyer parent: Otto Group GmbH
buyer: ABOUT YOU GmbH
ABOUT YOU is a Hamburg-based online fashion retailer. ABOUT YOU offers a shopping destination where people can discover fashion that really fits their personality from a range of over 1,200 brands. With more than 10 million monthly users, ABOUT YOU is one of the largest fashion platforms in Europe. "
target: Adference GmbH
Adference is a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. Adference uses machine learning to help users make the most out of their campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2019 via BNC Analysis

Conscience Capital Inc., will acquire HashOff, LLC

synopsis: Conscience Capital Inc. will acquire Hashoff LLC , a privately held artificial intelligence technologies company. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
buyer: Conscience Capital Inc. (TSXV:DGTL.P:$0.00)
As a Toronto Venture Stock Exchange listed capital pool company, Conscience Capital seeks to acquire, fund, accelerate and optimize a diversified investment portfolio of rapid growth stage companies. "
target: HashOff, LLC
Hashoff is an enterprise level advertising technology company with proprietary AI software. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2016 via BNC Analysis

Somoto Ltd., acquired Meme Global Media Group

synopsis: Somoto Ltd., which works in Internet marketing, video and mobile advertising, and distribution services for software and apps has acquired Meme Global Media Group. Its business includes effective acquisition of digital video media and adapting it to the needs of the advertiser's target market.
buyer: Somoto Ltd. (TASE:SMTO:$29.63)
Somoto Inc. was founded in 2009 by experienced web and shareware industry entrepreneurs, Somoto has been in the forefront of the internet monetization industry, helping thousands of software developers and website owners to generate income for their traffic. "
target: Meme Global Media Group
Meme Global Media Group is a leading agency digital advertising solutions. Its solutions are designed for large brand advertisers and advertising agencies, and are based on advanced proprietary software, big data and machine learning.
price ($mm)
$3.50
rev ($mm)
$9
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (AABA:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
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EBITDA ($mm)
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EV / EBITDA
closed 2/20/2014 via GlobeNewswire

Criteo, acquired Tedemis

synopsis: Criteo, a leading global technology company that specializes in digital performance advertising, announced it has acquired Tedemis, a leading provider of real-time opt-in personalized email marketing solutions, that help advertisers turn web visitors into customers.
buyer: Criteo (CRTO:$2,304.25)
Criteo is the world’s leading pay-per-click (PPC) performance display advertising solution. Criteo's advanced technology enables online e-commerce sites literally to “expand their search” marketing campaigns - to re-engage with people who have left their website. "
target: Tedemis
Tedemis is a leading company in targeting and retargeting by email. Thanks to its unique technology, Tedemis can target the user's expectations via email to deliver highly performing internet traffic for e-merchants and advertisers.
price ($mm)
$23
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BNC Analysis

Amobee, Inc., acquired Gradient X

synopsis: Amobee, the mobile advertising company and subsidiary of SingTel, has acquired Gradient X, a Los Angeles-based developer of a real-time bidding platform for mobile ads.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee, Inc. offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. "
target: Gradient X
Gradient X built a programmatic platform for mobile. They brought to market a platform solution for mobile advertising that is empowered by a cloud-based, on demand infrastructure that allows for incorporating and perfecting emerging technologies and strategies that are essential to advertisers.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2012 via PR Newswire

One97 Communications Ltd., acquired MobiVite

synopsis: One97 Communications Ltd. closed the deal to acquire the Delhi-based marketing platform MobiVite. The SaaS platform enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.
buyer: One97 Communications Ltd.
One97 Communications is India's leading Mobile Internet Company. Driven by great consumer experience One97 offers digital goods & services to mobile consumers under its Paytm brand. The company also offers Mobile Advertising and Mobile Payments for merchants. "
target: MobiVite
MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for business owners, marketing managers and agencies to create and publish mobile optimized websites/landing pages with innovative engagement and monetization capabilities.
price ($mm)
$0.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via Yahoo, Inc.

Modavox, Inc., acquired Augme Mobile

synopsis: Modavox, Inc., Internet broadcasting pioneer and holder of several patented technologies, announced that the Company has executed a purchase agreement to acquire a majority share of Augme Mobile, a leader in mobile marketing solutions and services.
buyer: Modavox, Inc. (MDVX:$0.00)
Modavox, Inc. a pioneer in Internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Modavox delivers content straight to desktops and Internet-enabled devices. "
target: Augme Mobile
Augme Mobile offers the first and only comprehensive Web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels.
price ($mm)[EV]
$14 [$15]
rev ($mm)
$0
EBITDA ($mm)
EV / rev
105.6x
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/14/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Leiki

synopsis: DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Leiki
Founded in 2000, Leiki provides a leading, independent semantic AI platform that offers a variety of software as a service (SaaS) solutions for brands and publishers. They are based in Finland.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2019 via BusinessWire

Integral Ad Science, Inc., acquired ADmantX

synopsis: Integral Ad Science (IAS), the global market leader in digital ad verification, announced the acquisition of ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling.
buyer parent: Vista Equity Partners
buyer: Integral Ad Science, Inc.
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. "
target parent: Expert System S.p.A.
target: ADmantX
ADmantX is a leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling.
price ($mm)
$18
rev ($mm)
$2
EBITDA ($mm)
EV / rev
8.0x
EV / EBITDA
closed 11/21/2019 via BusinessWire

Integral Ad Science, Inc., acquired ADmantX

synopsis: Integral Ad Science (IAS), the global market leader in digital ad verification, announced the acquisition of ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling.
buyer parent: Vista Equity Partners
buyer: Integral Ad Science, Inc.
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. "
target parent: Expert System S.p.A.
target: ADmantX
ADmantX is a leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling.
price ($mm)
$18
rev ($mm)
$2
EBITDA ($mm)
EV / rev
8.0x
EV / EBITDA
announced 6/4/2018 via GlobeNewswire

Vista Equity Partners, will acquire Integral Ad Science, Inc.

synopsis: Integral Ad Science, a global software company that empowers the advertising industry with ad effectiveness solutions, announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
buyer: Vista Equity Partners
Vista Equity Partners is a leading private equity firm focused on investing in software and technology-enabled businesses. With over $31 billion in cumulative capital commitments, Vista seeks to partner with world-class management teams looking to reach their full potential. "
target: Integral Ad Science, Inc.
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/13/2016 via BNC Analysis

Integral Ad Science, Inc., acquired Swarm Enterprises, Inc.

synopsis: Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm Enterprises. Developed over 2 years of security research into botnet detection, Swarm Enterprises' bot-detection system can detect non-human traffic with over 99% accuracy in mere seconds.
buyer: Integral Ad Science, Inc.
Integral Ad Science is a global media valuation platform that enables digital buyers and sellers to assess the value of every ad opportunity across channels and screens, and make informed decisions that maximize ROI. "
target: Swarm Enterprises, Inc.
Developed over 2 years of security research into botnet detection, Swarm Enterprises' bot-detection system can detect non-human traffic with over 99% accuracy in mere seconds.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/4/2015 via PR Newswire

Integral Ad Science, Inc., acquired Veenome

synopsis: Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced its acquisition of Veenome, a service that analyzes online videos for quality of content, brand safety, and viewability.
buyer: Integral Ad Science, Inc.
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a quantifiable measure of media quality. "
target: Veenome
Veenome is a service that analyzes online videos for quality of content, brand safety, and viewability. Veenome's unique technology indexes online video content at scale, providing advertisers and publishers with an extremely valuable portfolio of video intelligence.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/12/2014 via Company Press Release

Integral Ad Science, Inc., acquired Simplytics

synopsis: Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced that it has acquired a UK based mobile ad serving and analytics company, Simplytics.
buyer: Integral Ad Science, Inc.
Integral Ad Science is a media valuation platform, focused on adding value to every player in the industry (buyers, sellers, publishers and trading platforms), Integral Ad Science has the only platform that evaluates the media environment and establishes a TRAQ Score (True Advertising Quality). "
target: Simplytics
Simplytics is an agency side mobile ad server for managing all mobile advertising campaigns. Reliably ad serve across smartphones, tablets, in-app and mobile web with a solution that's certified with every major mobile ad network globally.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/24/2019 via BNC Analysis

Zeta Global, will purchase DMP and DSP from Sizmek Inc

synopsis: Sizmek will sell its demand-side platform (DSP) and Rocket Fuel's data management platform (DMP) to Zeta Global. Sizmek provides solutions that enable data, media, and creativity to work together. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
buyer: Zeta Global
Zeta Global aims to help solve CMOs’ most challenging problems across the customer lifecycle – acquire new customers at scale, grow their value over time and keep them longer. Clients get access to Zeta’s people-based signal data, AI-driven technology and world-class services to improve performance."
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance. Their AI-driven products, Sizmek DSP and Rocket Fuel DMP, help clients analyze data and gain new insights to better reach their audiences.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/25/2018 via BNC Analysis

Oracle Corporation, will acquire Grapeshot

synopsis: Oracle, a global provider of enterprise cloud computing, will acquire Grapeshot, a global provider of Contextual Intelligence Solutions that empower companies to transform digital data assets into actionable insights. Grapeshot’s platform enables brands to drive marketing and advertising decisions that allow them to reach more relevant audiences.
buyer: Oracle Corporation (ORCL:$39,531.00)
Oracle, a global provider of enterprise cloud computing, is empowering businesses of all sizes on their journey of digital transformation. Oracle Cloud provides leading-edge capabilities in software as a service, platform as a service, infrastructure as a service, and data as a service. "
target: Grapeshot
Grapeshot is the global leader in providing Contextual Intelligence Solutions that empower companies to transform digital data assets into actionable insights. Leading brands utilize Grapeshot’s platform to drive marketing and advertising decisions that allow them to reach more relevant audiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/21/2012 via BusinessWire

SAS Institute Inc., acquired aiMatch

synopsis: SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides cloud-based ad server technology to help publishers sell and manage online ad inventory. aiMatch customers include APN Digital, Photobucket, Pinger and Popcornflix.
buyer: SAS Institute Inc.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. "
target: aiMatch
aiMatch is an intelligent cloud-based ad serving platform that aggregates all of your data sets and includes smart forecasting and fulfillment tools, along with accurate business intelligence in one easy-to-use solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/21/2012 via BusinessWire

SAS Institute Inc., acquired aiMatch

synopsis: SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides cloud-based ad server technology to help publishers sell and manage online ad inventory. aiMatch customers include APN Digital, Photobucket, Pinger and Popcornflix.
buyer: SAS Institute Inc.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. "
target: aiMatch
aiMatch is an intelligent cloud-based ad serving platform that aggregates all of your data sets and includes smart forecasting and fulfillment tools, along with accurate business intelligence in one easy-to-use solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/3/2011 via PR Newswire

comScore Networks, Inc., will acquire AdXpose

synopsis: comScore, Inc., a leader in measuring the digital world, announced a definitive agreement to acquire AdXpose®, the market-leading verification and optimization company. AdXpose provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns.
buyer: comScore Networks, Inc. (SCOR:$368.82)
comScore, Inc. is a global leader in measuring the digital world and preferred source of digital business analytics. It provides data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising, and much more. "
target: AdXpose
AdXpose® is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns.
price ($mm)
$15
rev ($mm)
$4
EBITDA ($mm)
EV / rev
4.8x
EV / EBITDA
announced 5/31/2019 via BNC Analysis

Amazon.com, Inc., will purchase Ad Server and DCO Business from Sizmek Inc

synopsis: Amazon has agreed to buy part of ad tech company Sizmek, including its Ad Server and Dynamic Creative Optimization, which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
buyer: Amazon.com, Inc. (AMZN:$265,469.00)
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want—low prices, vast selection, and convenience—Amazon continues to grow and evolve as a world-class e-commerce platform. "
seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
The acquisition includes the Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/24/2019 via BNC Analysis

Mail.Ru LLC, acquired NativeRoll

synopsis: Mail.ru Group acquired 50.83% of the developer of video advertising platform Nativeroll. Nativeroll allows users to place blocks with video ads in four formats within the content on sites of more than 100 premium publishers.
buyer: Mail.Ru LLC (LSE:MAIL:$1,091.82)
Russia's Mail.Ru Group develops Internet communications and entertainment services globally. The company operates Russian language social networks Vkontakte (VK), Odnoklassniki (OK) and Moi Mir (My World), and instant messenger services; Agent Mail.Ru and ICQ. "
target: NativeRoll
Nativeroll is a video advertising platform in premium content that allows users to place blocks with video ads in four formats within the content on sites of more than 100 premium publishers. According to its own data, the monthly audience reach is 75 million users.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2019 via Company Press Release

Walmart Media, will acquire Polymorph Labs

synopsis: Walmart Media Group will be acquiring Polymorph Labs, a Silicon Valley-based advertising startup. Polymorph’s technology, which includes a high-speed ad server, a self-serve interface and server-side header bidding, will make advertising with Walmart easier for thousands of brands while delivering more relevant digital ads to consumers.
buyer parent: Walmart
buyer: Walmart Media
Walmart Media Group sits at the intersection of content and commerce, allowing brands to influence up to 150 million Walmart customers each week―at every point along their purchase journey. With Walmart, brands can connect their marketing activities to actual purchases, both online and in store. "
target: Polymorph Labs
Polymorph is a white label monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences. Polymorph allows them to define their own branded ad experiences, leverage data to target users across devices, and manage and deliver campaigns from demand sources.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2018 via Company Press Release

ConversionPoint Technologies, will acquire Inuvo, Inc.

synopsis: Inuvo, Inc., a provider of artificial intelligence technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company.
buyer: ConversionPoint Technologies
ConversionPoint Technologies Inc. is a high-growth, eCommerce technology platform that empowers direct-to-consumer performance marketing. The company’s technology suite include a media optimization solution to optimize ad purchases and lower customer acquisition costs, and a CRM platform "
target: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo, Inc. is a market leader in artificial intelligence, aligning brand strategy with consumer intent. This patented IntentKey artificial intelligence technology leverages contextually-based machine learning algorithms that mirror the way the human brain instantly associate ideas and emotions.
price ($mm)
$76
rev ($mm)
$84
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
announced 6/4/2018 via GlobeNewswire

Vista Equity Partners, will acquire Integral Ad Science, Inc.

synopsis: Integral Ad Science, a global software company that empowers the advertising industry with ad effectiveness solutions, announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
buyer: Vista Equity Partners
Vista Equity Partners is a leading private equity firm focused on investing in software and technology-enabled businesses. With over $31 billion in cumulative capital commitments, Vista seeks to partner with world-class management teams looking to reach their full potential. "
target: Integral Ad Science, Inc.
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/22/2017 via BNC Analysis

S4M (Success for Mobile), acquired NetADge

synopsis: Mobile ad tech company S4M (Success for Mobile) has acquired Netadge, a mobile first demand side platform (DSP), to strengthen its ‘offerings in the programmatic industry’ and grow its research and development team to over 50 engineers.
buyer: S4M (Success for Mobile)
S4M (Success for Mobile) is an innovative mobile advertising company, and the only technology platform today with MRC (Media Rating Council) accreditations for post-ad measurements in mobile browsers and apps. "
target: NetADge
Netadge is a mobile first demand side platform (DSP), founded in France in 2003. NetADge allows its clients to build all kind of performing campaigns: branding, promotion, drive to install, drive to store, click to call… including rich media and video, as well as native ads formats.
price ($mm)
rev ($mm)
$4
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 8/3/2016 via GlobeNewswire

Vector Capital, will acquire Sizmek Inc

synopsis: Sizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital, a technology-focused private equity firm, under which an affiliate of Vector will acquire Sizmek.
buyer: Vector Capital
Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. Vector identifies and pursues these investments in both the private and public markets. "
target: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has pioneered industry firsts in digital, including rich media, video and online targeted advertising across several channels.
price ($mm)[EV]
$114 [$77]
rev ($mm)
$185
EBITDA ($mm)
$9
EV / rev
0.4x
EV / EBITDA
8.8x
closed 7/27/2016 via BNC Analysis

Taboola, acquired ConvertMedia

synopsis: Taboola, the leading discovery platform, has acquired ConvertMedia, a company that enables publishers to strike an ideal balance between revenue goals, the exposure they afford advertisers and how they engage consumers.
buyer: Taboola
Taboola is the leading discovery platform, serving 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. "
target: ConvertMedia
As an outstream video SSP, ConvertMedia enables publishers to strike an ideal balance between revenue goals, the exposure they afford advertisers and how they engage consumers. Publishers use ConvertMedia’s Breakthrough Video gallery to expand their supply of quality video ad inventory.
price ($mm)
rev ($mm)
$50
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/16/2016 via BNC Analysis

Samsung Electronics Co., Ltd., acquired AdGear Technologies, Inc.

synopsis: Samsung, the electronics manufacturer has confirmed its acquisition of AdGear, a Canadian demand-side platform and ad server with roots in agency-serving tools.
buyer: Samsung Electronics Co., Ltd. (KOSE:A005930:$216,088.25)
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. "
target: AdGear Technologies, Inc.
AdGear is a Canadian demand-side platform and ad server with roots in agency-serving tools. AdGear’s stack includes a DSP for media agencies called AdGear Trader, a data management platform and a publisher/advertiser-focused ad server.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2015 via PR Newswire

GroupM, acquired The Exchange Lab

synopsis: WPP's GroupM, the world's leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab is powered by Proteus, a creative and innovative trading platform which is integrated into demand side platforms.
buyer parent: WPP Group, plc
buyer: GroupM
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. "
target parent: BGF Fund
target: The Exchange Lab
The Exchange Lab is one company connected to the world's largest programmatic digital media marketplace. Their multi-platform solution unifies all of the top demand side platforms, marketing technologies and exchanges into a touch-point that drives the highest efficiency for advertisers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2015 via BusinessWire

Perion Network Ltd., acquired Undertone, Inc.

synopsis: Perion Network Ltd. announced that it has acquired Undertone, a leader in high-impact, cross-screen advertising solutions. The acquisition will be immediately accretive and continues the strategic evolution of Perion into a global technology company delivering high-quality advertising solutions to brands and publishers.
buyer: Perion Network Ltd. (PERI:$252.85)
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences. "
target: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device.
price ($mm)
$180
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/12/2015 via BusinessWire

Sizmek Inc, will acquire PointRoll, Inc.

synopsis: TEGNA Inc., a company with a portfolio of media and digital businesses, announced it has sold PointRoll to Sizmek, an open ad management company. PointRoll's rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. "
target parent: TEGNA Inc.
target: PointRoll, Inc.
PointRoll offers a solution to the limited performance of standard banner ads by effectively bringing a mini Web site to the user without requiring a click. PointRoll’s rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/2/2015 via BNC Analysis

Snapdeal.com, acquired Reduce Data Inc.

synopsis: New Delhi: India’s second largest e-commerce firm Snapdeal.com has acquired Reduce Data, a US-based advertising platform. Reduce Data helps brands to deliver advertising strategies for consumers across platforms and devices. The company's platform leverages artificial intelligence, real-time data and other tools.
buyer: Snapdeal.com
Snapdeal has become India’s largest online marketplace for businesses to reach sell their products to consumers nationwide, a model that the company pioneered in the Indian market. "
target: Reduce Data Inc.
Reduce Data Inc. runs a programmatic display advertising platform. It is focused on helping advertisers deliver advertising strategies for consumers across devices. The company is based in Mountain View, CA.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2015 via PR Newswire

Fyber GmbH, acquired Falk Realtime Ltd

synopsis: Fyber GmbH, a leading mobile advertising technology company and subsidiary of RNTS Media N.V., announced the acquisition of Falk Realtime Ltd, a rapidly growing ad tech company based in Germany. FALK Realtime offers SSP technology that allows publishers to connect their inventory to multiple demand sources like adexchanges and DSPs.
buyer parent: RNTS Media
buyer: Fyber GmbH
Fyber is a leading mobile advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile Supply-Side Platform. Fyber works with thousands of the world's leading app developers, publishers and advertisers. "
target: Falk Realtime Ltd
Falk Realtime is a pioneering tech company. Its top-class team of developers produces white-labeled and customizable technology solutions for the media side of the digital advertsing space.
price ($mm)
$12
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via PR Newswire

Matomy Media Group, acquired Avenlo Inc.

synopsis: Matomy Media Group has acquired a 70% stake in Avenlo Inc., a leading performance email marketing and ad targeting company. Avenlo's email placement optimization platform provides advertisers, agencies and media buyers with multi-screen ad targeting capabilities that deliver awareness, engagement and consumer action across all devices.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group Ltd. is one of the world's leading digital performance-based advertising companies. Working across Web, mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results. "
target: Avenlo Inc.
Headquartered in Toronto, Avenlo maintains R&D facilities in Canada and the US and powers a group of world-class software architects, engineers and marketers. The Avenlo Connect Platform utilizes massive data sets to target a brand's audience, delivering enhanced results on an individual user basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like ADmantX


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Integral Ad Science, Inc.

NetADge

Sizmek Inc

ConvertMedia

AdGear Technologies, Inc.

The Exchange Lab

Undertone, Inc.

PointRoll, Inc.

Reduce Data Inc.

Falk Realtime Ltd

Avenlo Inc.

Geography
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Synacor, Inc.
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Propel Media
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AcuityAds Inc.
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. At the core of its offerings is a self-serve programmatic marketing platform, powered by proprietary machine learning technology.
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LiveRamp
LiveRamp
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Employees
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Marin Software
Marin Software
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Net Income ($mm)
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The Rubicon Project
The Rubicon Project
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year
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EBITDA ($mm)
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409
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Frankly Media
Frankly Media
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Limelight Networks
Limelight Networks
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EBITDA ($mm)
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axélero S.p.A.
axélero S.p.A.
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year
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$4.31
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Employees
21
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Cxense
Cxense
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Net Income ($mm)
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EQ Works
EQ Works
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year
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$4.11
EBITDA ($mm)
($0.68)
EBIT ($mm)
($0.71)
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Employees
20
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Ticker: AIM:INTQ
 
 
 
 
 
 
 
 
InternetQ PLC
InternetQ PLC
InternetQ is one of the world's most successful Mobile, Social & APP-based service providers. Their disruptive mobile marketing, rich media and advertising platforms enable clients to profitably engage with the emerging social entertainment ecosystem.
year
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$151.44
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$14.25
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$12.92
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$11.84
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155
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Ticker: SITO
 
 
 
 
 
 
 
 
SITO Mobile Ltd.
SITO Mobile Ltd.
SITO Mobile Ltd. is a mobile location-based advertising platform serving businesses, advertisers and brands. Their solution allows marketers to create content targeted to key audiences, based on location, interests, behaviors and loyalty.
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$42.50
EBITDA ($mm)
($12.03)
EBIT ($mm)
($12.64)
Net Income ($mm)
Employees
65
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Ticker: ICMC
 
 
 
 
 
 
 
 
Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise (ICE) Corporation offers a range of innovative enterprise and consumer solutions over the mobile phone. ICE Corp. owns and operates the ICEsync platform, which currently hosts Modizo.com, the celebrity video blog and the related applications for mobile devices.
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$9.66
EBITDA ($mm)
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EBIT ($mm)
($3.45)
Net Income ($mm)
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28
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Ticker: MBIT
 
 
 
 
 
 
 
 
MobileBits Holdings Corp.
MobileBits Holdings Corp.
MobileBits Holdings Corp. is a global technology company that strengthens relationships between businesses and their audience by enabling exceptional digital experiences. It's Pringo™ products delivers highly integrated social, rich media, loyalty and targeted advertising solutions to any device.
year
2010
rev ($mm)
EBITDA ($mm)
($1.59)
EBIT ($mm)
($1.59)
Net Income ($mm)
Employees
1
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