Like 4C Insights

announced 7/13/2020 via Wall Street Journal

MediaOcean, will acquire 4C Insights

synopsis: Mediaocean LLC, a firm best known for its TV advertising software, has agreed to acquire 4C Insights Inc., a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the global system of record for the advertising world, bringing together brands, agencies, media owners, technology and data partners closer together. Mediaocean enables end-to-end management of campaigns - from planning, buying, and selling—to analyzing and optimizing—and more. "
target: 4C Insights
4C has built the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands around the world trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/8/2020 via BNC Analysis

SoundAware Group, purchased Media Monitoring Business from Media Distillery B.V.

synopsis: Media Distillery has sold its media monitoring activities to the SoundAware Group, leaving it to focus on its video analysis business, based on the use of Artificial Intelligence technology. The media monitoring business of Media Distillery B.V. analyzes 100s of TV and radio channels 24/7 and can also monitor online video platforms.
buyer: SoundAware Group
SoundAware is a pioneer in automatic content recognition. They are able to analyse and recognise the DNA of music and media, by using several different technologies. This creates opportunities for the recognition of content on radio, television and mobile devices. "
seller: Media Distillery B.V.
The media monitoring business of Media Distillery B.V. analyzes 100s of TV and radio channels 24/7 and can also monitor online video platforms continuously based on Deep Content Understanding™ platform.
price ($mm)
rev ($mm)
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closed 8/21/2019 via GlobeNewswire

Samba TV, acquired Axwave

synopsis: Samba TV, the leading provider of global TV data and audience analytics, acquired Axwave, a company that provides accurate media exposure measurement covering live and recorded TV. Combined with Samba’s AI-driven commercial break detection, Axwave’s workflow for automatic detection builds a foundation for the most accurate TV spot schedule.
buyer: Samba TV
Samba TV is a data and analytics company that helps viewers engage with relevant content and enables agencies to address and measure that engagement effectively. Through software embedded in smart TVs, amplified by set-top boxes and mapped to connected devices, Samba TV amplifies media investment. "
target: Axwave
Axwave provides accurate media exposure measurement covering live and recorded TV. Their workflow for automatic detection, tagging of TV spots and its use of computer vision for logos and brands in linear video builds a foundation for the most accurate, real-time global TV spot schedule.
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closed 4/10/2019 via GlobeNewswire

Novian UAB, acquired Zissor AS

synopsis: INVL Technology, a company that invests in IT businesses, has acquired the Norwegian company Zissor, which provides media monitoring and digitization software development and services. Following the transaction, Novian, a subsidiary of INVL, holds 100 percent of the shares in Zissor.
buyer parent: INVL Technology
buyer: Novian UAB
Novian is a group of IT services and software companies, helping public and private sector companies to digitize and increase efficiency of their services, optimise their IT resources and ensure their critical IT availability at all times. "
target: Zissor AS
Zissor provides media monitoring and digitization software development and services. Zissor AS is based in Drammen, nearby Norway’s capital city Oslo. The company, which operates on an international scale, provides services to clients working in the areas of media monitoring and digitization.
price ($mm)
$6.64
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 6/26/2018 via BNC Analysis

ESW Capital, LLC, acquired Chute

synopsis: ESW Capital Group, a private equity form that focuses on buying, transforming, and running mature business software companies, has acquired Chute, a service company that powers enterprise user generated content for brands, agencies, and publishers. Chute helps media companies discover consumer photos and videos and amplify visual material.
buyer: ESW Capital, LLC
ESW Capital group specifically focuses on buying, transforming, and running mature business software companies. By taking advantage of its unique operating platform, ESW revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. "
target: Chute
Chute powers enterprise user generated content for brands, agencies, and publishers from discovering consumer photos and videos, with visual and text search, to the ideation, production, and amplification of compelling visual material.
price ($mm)
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closed 11/17/2016 via BusinessWire

Facebook, acquired CrowdTangle, Inc.

synopsis: Social networking and technology giant, Facebook will acquire CrowdTangle, a social analytics service used by publishers to monitor trending stories online, the company revealed.
buyer: Facebook (FB:$73,357.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target parent: Siege Technologies
target: CrowdTangle, Inc.
CrowdTangle is a social analytics service used by publishers to monitor trending stories online, and on social media. CrowdTangle helps publishers identify great stories, measure social performance, and identify influencers.
price ($mm)
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closed 3/30/2016 via Market Wire

Meltwater, acquired Encore Alert

synopsis: Meltwater, the global leader in media intelligence solutions, announced the acquisition of Encore Alert. The company is a Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company's marketing and PR efforts.
buyer: Meltwater
Meltwater helps companies make better, more informed business decisions based on insights from the outside. Meltwater is a media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand. "
target: Encore Alert
Encore Alert uses artificial intelligence to help marketers at brands automatically identify and quickly act on emerging trends, PR crises, and important web mentions. Founded in 2013 and backed by top investors including 500 Startups, HBS Angels, and NextGen Venture Partners.
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closed 4/2/2014 via Company Press Release

Twitter, Inc., acquired SecondSync

synopsis: Twitter, Inc. acquired SecondSync Ltd., the leading provider of Social TV analytics solutions to the UK TV and Advertising industries. The SecondSync platform analyses the millions of social media conversations that take place every day around TV broadcasts.
buyer: Twitter, Inc. (TWTR:$3,480.08)
Twitter is a real-time information network that connects people to the latest stories, ideas, opinions and news about what they find interesting. Simply find the accounts most compelling and follow the conversations. "
target: SecondSync
SecondSync is the leading provider of Social TV analytics solutions to the UK TV and Advertising industries. The SecondSync platform analyses the millions of social media conversations that take place every day around TV broadcasts.
price ($mm)
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closed 7/14/2016 via PR Newswire

Innodata Inc., acquired Agility

synopsis: INNODATA INC. announced that its MediaMiser subsidiary has purchased Agility from PR Newswire. MediaMiser is a leading provider of media monitoring and analysis software and services. Agility is a leading global media contact database and media monitoring platform that helps customers target key influencers, amplify content and measure impact.
buyer: Innodata Inc. (INOD:$60.42)
Innodata Inc. engages in the provision of business process, technology, and consulting services, as well as products and solutions that help to create, manage, use, and distribute digital information. The company operates in two segments, Content Services (CS) and Innodata Advanced Data Solutions. "
target parent: United Business Media Limited
target: Agility
Agility Platform enables communications professionals to monitor, target, engage, distribute and measure media – in a single interface. The Agility platform offers a range of workflow capabilities that helps their clients achieve their communications goals.
price ($mm)
$4.80
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 11/18/2013 via PR Newswire

Seevibes, acquired TvTweet

synopsis: Seevibes, the Canadian leader in social TV audience measurement, expands beyond its borders with the acquisition of TvTweet, a leader of social television measurement in France. Founded in Bordeaux in 2011, TvTweet is already present in seven European countries.
buyer: Seevibes
Seevibes is a leading digital media company. With an index containing more than 3,000 television programs and nearly 500 brands, Seevibes provide agencies and broadcasters with the relevant data they need to better understand and transform their public engagement. "
target: TvTweet
TvTweet is a French social TV measurement firm. Founded in Bordeaux in 2011, TvTweet is already present in seven European countries, covering more than 100 prominent media and working with the biggest names in the industry including Orange, TF1 and NRJ12.
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closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
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announced 10/3/2016 via Wall Street Journal

Salesforce.com, Inc., will acquire Krux Digital, Inc.

synopsis: Salesforce, the world's #1 CRM company, agreed to acquire San Francisco startup Krux, a six-year-old firm that provides companies with information enabling them to hone their marketing and advertising. The company mines data across the internet and analyzes it to better understand and target customers.
buyer: Salesforce.com, Inc. (CRM:$19,380.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
target: Krux Digital, Inc.
Krux helps market leaders deliver breakthrough media, content, and commerce experiences that deepen consumer engagement, strengthen brands, and improve business performance.
price ($mm)
$700
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2011 via Company Press Release

Blue Kai, acquired tracksimple, inc.

synopsis: With the acquisition of TrackSimple, BlueKai extends its capabilities to uniquely provide a centralized view of media and audience performance across different channels, creating a closed feedback loop for smarter media planning in the future.
buyer: Blue Kai
BlueKai provides solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars."
target parent: Ignition Partners
target: tracksimple, inc.
Tracksimple delivers reporting, analysis, and prediction services to media companies that are data-drenched so they can harness the intelligence that is just out of reach.
price ($mm)
$6.78
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 9/5/2018 via BNC Analysis

Verdane Capital, acquired Penetrace & Zisson

synopsis: Verdane Capital announced it has closed a transaction with Skagerak Maturo containing Zisson, a provider of cloud-based communication center software, and Penetrace, a provider of software tools to marketing professionals.
buyer: Verdane Capital
Verdane funds provide flexible growth capital to fast growing software, consumer internet, energy or high-technology industry businesses. The funds are distinctive in that they can invest either in a single company, or in portfolios of companies. "
target parent: Skagerak Maturo
target: Penetrace & Zisson
Penetrace is an all-in-one marketing intelligence platform enabling advertisers and agencies to see clearly how marketing can drive short- and long-term sales. Zisson connects telecom operators’ networks and user interfaces for multi-channel customer dialogue.
price ($mm)
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closed 5/15/2012 via PR Newswire

Neodata Group, acquired Newscurve

synopsis: Neodata Group, a leader in ad-serving and online publisher solutions, announced the acquisition of Newscurve, a company focused on providing web analytics to power editorial decision making. Neodata Group will leverage Newscurve's technology to strengthen its cutting-edge editorial suite and move forward with the company's international expansion.
buyer: Neodata Group
The core of Neodata Group's technology is a robust audience analysis toolkit capable of optimizing the delivery of any digital content for maximum impact, engagement, and revenue. Launched in 2004, Neodata Group became a leading provider of ad-serving solutions for publishers. "
target: Newscurve
Newscurve is focused on providing actionable recommendations for online publishers. Their decision support platform enables publishers and online media companies to quickly determine how to position and promote editorial content based on real-time effectiveness and user engagement.
price ($mm)
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closed 9/20/2017 via BNC Analysis

Gigwell, Inc., acquired Jamplify

synopsis: San Franciso-based Gigwell, a management platform for booking agencies, has announced the acquisition of Jamplify’s Ticket Counts Pro and Live Intel products. Jamplify provides analytics and marketing software for the live events industry. Jamplify enables major touring artists and concert promoters to use data to make smarter decisions.
buyer: Gigwell, Inc.
Gigwell takes the pain out of booking professional talent. Gigwell changes the way entertainment bookings are made through their collaborative booking platform. Gigwell is the first cloud based booking platform that integrates end-to-end workflow automation for booking and management agencies. "
target: Jamplify
Jamplify provides analytics and marketing software for the live events industry. Through integrations with 13 major ticketing companies including Ticketmaster, Jamplify enables major touring artists and concert promoters to use data to make smarter marketing and booking decisions.
price ($mm)
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closed 2/10/2016 via BNC Analysis

MeritDirect, acquired Furgiuele & Company Inc.

synopsis: MeritDirect, a company that is focused on Data Driven solutions and Marketing Services for B2B and B2C Marketers, has finalized the purchase of Furgiuele & Company Inc. (FCI), a company that provides data solutions for marketers through consulting and analytical services and proprietary software applications.
buyer: MeritDirect
MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Customer Acquisition and Retention, Data and Media Services and more."
target: Furgiuele & Company Inc.
Furgiuele & Company, Inc. provides data solutions for marketers through consulting and analytical services and proprietary software applications. They consistently help companies organize masses of data and convert it into measurable and actionable information.
price ($mm)
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closed 6/2/2014 via Company Press Release

FocusVision Worldwide, Inc., acquired Revelation

synopsis: Revelation announces that it has been acquired by FocusVision, the leading global provider of technology solutions to the qualitative market research industry. Revelation Inc. develops Web and mobile qualitative research software that combine the richness of ethnography with the reach of the Internet.
buyer parent: Thompson Street Capital Partners
buyer: FocusVision Worldwide, Inc.
FocusVision Worldwide is the leading global provider of live video transmission, analysis and archive solutions for the qualitative market research industry. FocusVision delivers the highest audio and video quality, reliability and security for the most advanced research organizations in the world. "
target: Revelation
Revelation Inc. develops Web and mobile qualitative research software that combine the richness of ethnography with the reach of the Internet. Revelation's simple, engaging software applications deliver a 360-degree view of consumers.
price ($mm)
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closed 11/16/2010 via PR Newswire

Intel Corporation, acquired CognoVision Solutions Inc.

synopsis: Intel Corporation has acquired CognoVision. The CognoVision platform helps retailers and digital signage networks measure the effectiveness of in-store marketing and develop deeper insights into shopper behaviour.
buyer: Intel Corporation (INTC:$78,098.00)
Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. "
target: CognoVision Solutions Inc.
CognoVision is a provider of real-time audience measurement and retail intelligence solutions for retailers & the out-of-home advertising industry. The company serves retailers, advertisers, digital signage networks, media planners, and market research companies.
price ($mm)
rev ($mm)
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closed 8/10/2017 via PR Newswire

TicketWeb, acquired Strobe Labs

synopsis: TicketWeb, a club-focused, self-service ticketing platform owned by Ticketmaster, announced the acquisition of Strobe Labs, a marketing platform created to give venues and promoters a simple and powerful way to learn more about their fans and engage them more effectively.
buyer parent: Live Nation Entertainment, Inc.
buyer: TicketWeb
TicketWeb is the industry’s best-in-class event ticketing, marketing and management solution designed for independent venues and event promoters. With TicketWeb, reach more fans, capture more data and sell more tickets. "
target: Strobe Labs
Strobe Labs is a marketing platform created to give venues and promoters a simple and powerful way to learn more about their fans and engage them more effectively.
price ($mm)
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announced 7/13/2020 via Wall Street Journal

MediaOcean, will acquire 4C Insights

synopsis: Mediaocean LLC, a firm best known for its TV advertising software, has agreed to acquire 4C Insights Inc., a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the global system of record for the advertising world, bringing together brands, agencies, media owners, technology and data partners closer together. Mediaocean enables end-to-end management of campaigns - from planning, buying, and selling—to analyzing and optimizing—and more. "
target: 4C Insights
4C has built the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands around the world trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/10/2019 via Company Press Release

iQ Media Group LLC merged with Teletrax,

synopsis: 4C and iQ Media announce the creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax, Netherland’s most comprehensive global broadcast monitoring and verification service. iQ Media empowers the world’s most iconic brands to connect TV investments to real-time audience outcomes.
buyer parent: 4C Insights
buyer: Teletrax
Teletrax is the Netherland’s most comprehensive global broadcast monitoring and verification service. It enables clients such as entertainment studios, TV syndicators, direct response and brand advertisers to determine precisely when, where and how their video content is being used around the world."
target: iQ Media Group LLC
iQ Media empowers the world’s most iconic brands to connect TV investments to real-time audience outcomes. With solutions for ad detection, sponsorship measurement and media monitoring, iQ Media tracks any paid and earned media occurrence across TV markets.
price ($mm)
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announced 7/13/2020 via Wall Street Journal

MediaOcean, will acquire 4C Insights

synopsis: Mediaocean LLC, a firm best known for its TV advertising software, has agreed to acquire 4C Insights Inc., a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the global system of record for the advertising world, bringing together brands, agencies, media owners, technology and data partners closer together. Mediaocean enables end-to-end management of campaigns - from planning, buying, and selling—to analyzing and optimizing—and more. "
target: 4C Insights
4C has built the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands around the world trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/29/2020 via PR Newswire

MediaOcean, acquired MBS

synopsis: Mediaocean, the system of record for the advertising world, has expanded its European operations with the acquisition of MBS, the leading media management software provider in France. The MBS acquisition helps Mediaocean deliver its system of record solutions across the plan to pay media buying process in France and beyond.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the advertising system of record that manages every aspect of the advertising workflow: from planning, buying, and selling to invoicing and payments. The company's foundational, open cross-media platform provides transparency and accountability across the entire supply-chain. "
target: MBS
MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting. The company develops and edits software and other solutions for media buying agencies and their partners.
price ($mm)
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closed 7/7/2016 via BusinessWire

MediaOcean, acquired Invision Inc.

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. Trusted by the largest media companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: Invision Inc.
INVISION Inc. is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations and maximize revenue of their inventory.
price ($mm)
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closed 5/19/2016 via PR Newswire

MediaOcean, acquired ColSpace

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired ColSpace, a provider of cloud-based, collaborative media-planning software that improves the planning and management of global marketing campaigns and oversees more than $11 billion in media from the world's biggest agencies and brands.
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: ColSpace
Founded in 2000, ColSpace is the leading producer of cloud-based media management software. Its core product, MMP (Media Management Platform), helps agencies and advertisers easily and effectively manage their media planning, workflow, and reporting in a shared online community.
price ($mm)
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closed 1/14/2016 via PR Newswire

MediaOcean, acquired BCC AdSystems

synopsis: Mediaocean, the leading software platform provider for the advertising world, announced that it has acquired BCC AdSystems in Australia. BCC AdSystems develops, supplies, and supports software and business solutions for the advertising, marketing, and media communities.
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: BCC AdSystems
BCC AdSystems is an innovative, Australian-owned software business. The company caters to every media, marketing and advertising need with its range of advanced solutions, including Media Desktop, a system that makes every aspect of media process management simple.
price ($mm)
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announced 6/29/2015 via PR Newswire

Vista Equity Partners, will acquire MediaOcean

synopsis: Vista Equity Partners, a private equity firm focused on software, data, and technology-enabled businesses, will acquire Mediaocean, a software company for the advertising world. Mediaocean's platforms integrate ad-tech, data solutions and supply partners which serves many advertisers, agencies, broadcasters and publishers.
buyer: Vista Equity Partners
Vista Equity Partners invests in software, data and technology-based organizations. Vista's investment approach is anchored by a long-term capital base, experience in structuring technology oriented transactions, and proven management techniques. "
target: MediaOcean
MediaOcean is a software company that automates advertising workflow, from analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving advertisers, agencies, broadcasters and publishers worldwide.
price ($mm)
$576*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/13/2020 via Wall Street Journal

MediaOcean, will acquire 4C Insights

synopsis: Mediaocean LLC, a firm best known for its TV advertising software, has agreed to acquire 4C Insights Inc., a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the global system of record for the advertising world, bringing together brands, agencies, media owners, technology and data partners closer together. Mediaocean enables end-to-end management of campaigns - from planning, buying, and selling—to analyzing and optimizing—and more. "
target: 4C Insights
4C has built the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands around the world trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/29/2015 via PR Newswire

Vista Equity Partners, will acquire MediaOcean

synopsis: Vista Equity Partners, a private equity firm focused on software, data, and technology-enabled businesses, will acquire Mediaocean, a software company for the advertising world. Mediaocean's platforms integrate ad-tech, data solutions and supply partners which serves many advertisers, agencies, broadcasters and publishers.
buyer: Vista Equity Partners
Vista Equity Partners invests in software, data and technology-based organizations. Vista's investment approach is anchored by a long-term capital base, experience in structuring technology oriented transactions, and proven management techniques. "
target: MediaOcean
MediaOcean is a software company that automates advertising workflow, from analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving advertisers, agencies, broadcasters and publishers worldwide.
price ($mm)
$576*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/12/2020 via BNC Analysis

etermax, acquired Performash

synopsis: etermax, a game and AI developer in Argentina, has acquired Performash, an Argentinian company specialized in display advertising and multiplatform video solutions. Performash provides a media buying programmatic platform for advertising over mobile devices. Their technology enables them to determine the best purchase strategy for their clients.
buyer: etermax
etermax is a game and AI developer in Argentina. etermax creates leading consumer brands that entertain, connect and provide business value. Their social games include Trivia Crack, Aworded Crack and more. They also provide in-game advertising services for their games and over 1,800 other titles. "
target: Performash
Performash is an Argentinian company that specializes in display advertising and multiplatform video solutions. Performash provides a media buying programmatic platform for advertising over mobile devices. Their technology enables them to determine the best purchase strategy for their clients.
price ($mm)
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announced 2/28/2020 via BNC Analysis

Affle, will acquire Mediasmart

synopsis: Affle, a Singapore-based consumer intelligence technology company, will acquire Mediasmart, a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.
buyer: Affle (NSEI:AFFLE:$43.81)
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers. "
target: Mediasmart
Mediasmart is a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. Mediasmart enables businesses to be smart about their media buying on mobile.
price ($mm)
$5.61
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 1/21/2020 via PR Newswire

Platinum Equity, LLC, acquired Centerfield Media

synopsis: Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. Centerfield's marketing and sales technology platform, Dugout, engages with in-market consumers to help them purchase internet, TV, wireless, and landline.
buyer: Platinum Equity, LLC
Platinum Equity is a global investment firm with more than $19 billion of assets under management and a portfolio of approximately 40 operating companies that serve customers around the world. Platinum Equity specializes in mergers, acquisitions, and operations—a trademarked strategy it calls M&A&O."
target: Centerfield Media
Centerfield is a technology-driven marketing and customer acquisition company driving millions for sales for telecommunications brands. Centerfield's marketing and sales technology platform, Dugout, engages with in-market consumers to help them purchase internet, TV, wireless, and landline.
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closed 7/31/2019 via BNC Analysis

O3 Industries, acquired Peer39 by Sizmek

synopsis: O3 Industries, a private investment company bringing operational expertise to their investments, has acquired Peer39 from Sizmek. Peer39’s pre-bid solution harnesses the power of AI to efficiently buy advertising across a diverse, constantly changing pool of content.
buyer: O3 Industries
O3 Industries is a private investment company bringing operational expertise to their investments. They build platforms around difficult and complex situations, creating businesses that can withstand the test of time. "
target parent: Sizmek Inc
target: Peer39 by Sizmek
With Peer39’s pre-bid solution, clients harness the power of AI to buy efficiently across a diverse, constantly changing pool of content. Its post-buy reporting provides users with fully transparent visibility into campaign viewability, verification, and performance.
price ($mm)
$18
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/11/2017 via BNC Analysis

The Weather Network, acquired Addictive Mobility

synopsis: Continuing its transformation to an Information Networks and Data Solutions business, Pelmorex Corp., operator of The Weather Network, MétéoMédia, Eltiempo.es and Clima brands, announced the acquisition of Addictive Mobility, Canada's largest mobile-first data management and media buying platform.
buyer: The Weather Network
Pelmorex Media Inc. blends science, technology and creativity to produce leading multi-platform weather and traveler information services. Flagship brands include The Weather Network and MétéoMédia, Canada's most popular weather and information websites and applications. "
target: Addictive Mobility
Addictive Mobility is a Canada-based mobile advertising technology company that works with many Fortune 500 brands. The company’s vision is to solve the marketing challenges of tomorrow’s CMOs by building the world’s most agile technology platform that is holistic, efficient, and transparent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/2/2017 via PR Newswire

SRAX, acquired OpenDSP

synopsis: SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies.
buyer: SRAX (SRAX:$3.60)
SRAX is an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels. SRAX amplify performance and maximize profits through an omnichannel approach that integrates all aspects of the marketing experience into one platform. "
target: OpenDSP
The OpenDSP technology delivers an open DSP for Real-Time Bidding (RTB), including comprehensive tools for media buying, data collection, management, analytics and optimization. Built on the cloud, OpenDSP was developed as an in-house advertising technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/29/2017 via BNC Analysis

Pico Far East Holdings Ltd, will acquire Not Ordinary Media, LLC

synopsis: MTM Choice Holdings, an indirect subsidiary of Pico Far East Holdings, will acquire Not Ordinary Media (NOM) from its founders Loren Rochelle and Brent Neill. NOM provides advertisers with the only singular solution to create, manage, compare, reallocate spend, and make real-time decisions to optimize video buys across social media platforms.
buyer: Pico Far East Holdings Ltd (SEHK:752:$617.09)
Pico is a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. Pico brings brands to life and creates experiences through Total Brand Activation – from strategy to execution. "
target: Not Ordinary Media, LLC
Not Ordinary Media (NOM) provides advertisers with the only singular solution to create, manage, compare, reallocate spend, and make real-time decisions to optimize video buys across social media platforms.
price ($mm)
$53
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2017 via BusinessWire

Viant Technology Inc, will acquire Adelphic Mobile

synopsis: Time Inc.’s Viant Technology, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform. Adelphic’s self-service media planning and execution tools will bolster Viant’s people-based data and analytics offerings.
buyer parent: Time Inc.
buyer: Viant Technology Inc
Viant Technology is the premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. The Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users. "
target: Adelphic Mobile
Adelphic Mobile is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/14/2016 via Company Press Release

SAP Hybris, will acquire Abakus

synopsis: Abakus is pleased to announce its acquisition by SAP, the fastest growing enterprise cloud company. The combination of Abakus with SAP Hybris Marketing Cloud, which includes customer profiling and responsive journey management, will allow brands to optimize marketing performance and understand customer interactions across all devices.
buyer parent: SAP SE
buyer: SAP Hybris
SAP Hybris provides a complete multichannel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless experience for their customers. "
target: Abakus
Abakus provides a software platform to evaluate and optimize marketing. Its marketing effectiveness software delivers insights and actionable recommendations that enable campaign optimization and informed cross-channel media planning in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/1/2016 via BusinessWire

Amnet Group, acquired Accordant Media

synopsis: Dentsu Aegis Network announced the acquisition of Accordant Media, LLC, a data-driven, full-service programmatic advertising company and technology solution provider. Accordant will become a part of Ament, Dentsu Aegis Network’s programmatic group, with over 600+ programmatic experts and across 40+ markets.
buyer parent: Dentsu Inc.
buyer: Amnet Group
Amnet is Dentsu Aegis Network’s programmatic group, with over 600+ programmatic experts and across 40+ markets. Amnet operates a consistent and innovative technology, operations, and people stack that can deliver success on a local, regional and global basis. "
target: Accordant Media
Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. Through sophisticated data management and activation technologies, expert service and industry-leading transparency, they give marketers more insights and accountability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via GlobeNewswire

Sizmek Inc, acquired StrikeAd

synopsis: Sizmek Inc., a leading open ad management platform company for multiscreen campaigns, announced the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform. The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most effective Mobile advertising campaigns on a global scale.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. "
target: StrikeAd
StrikeAd is the leader in programmatic advertising across multiple devices. StrikeAd combines the huge reach of leading SSPs with best in class mobile DMP audience data and our advanced predictive modelling to deliver unparalleled insight and superior ROI.
price ($mm)[EV]
$9.50 [$11.70]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via PR Newswire

Matomy Media Group, acquired Avenlo Inc.

synopsis: Matomy Media Group has acquired a 70% stake in Avenlo Inc., a leading performance email marketing and ad targeting company. Avenlo's email placement optimization platform provides advertisers, agencies and media buyers with multi-screen ad targeting capabilities that deliver awareness, engagement and consumer action across all devices.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group Ltd. is one of the world's leading digital performance-based advertising companies. Working across Web, mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results. "
target: Avenlo Inc.
Headquartered in Toronto, Avenlo maintains R&D facilities in Canada and the US and powers a group of world-class software architects, engineers and marketers. The Avenlo Connect Platform utilizes massive data sets to target a brand's audience, delivering enhanced results on an individual user basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/22/2014 via PR Newswire

Social Reality, acquired Five Delta

synopsis: Social Reality, Inc., a leader in automated digital platform technology and social management software for Internet advertising, announced the acquisition of Five Delta, a privately held company that specializes in the execution and management of media buys across all social platforms.
buyer: Social Reality (SRAX:$3.60)
Founded in 2010, Los Angeles-based Social Reality, Inc. is an Internet advertising company that provides tools that automate the digital advertising market. The company has built technologies and leveraged partner technologies that service social media and the real-time bidding (RTB) markets. "
target: Five Delta
Five Delta is a privately held company that specializes in the execution and management of media buys across all social platforms. Five Delta's current beta program provides a complete managed service for Facebook advertising.
price ($mm)
$0.76
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired iSocket, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of iSocket. iSocket is a technology platform purpose-built to simplify the buying and selling of inventory.
buyer: The Rubicon Project (RUBI:$149.36)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: iSocket, Inc.
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy.
price ($mm)
$9.57
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired Shiny Ads, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of Shiny Ads. Shiny Ads is a Toronto based advertising technology company focused on helping online publishers maximize revenue from ad orders under $5,000.
buyer: The Rubicon Project (RUBI:$149.36)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: Shiny Ads, Inc.
Shiny Ads provides an end-to-end programmatic direct advertising platform for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/24/2014 via PR Newswire

Single Touch Interactive, Inc., acquired DoubleVision

synopsis: Single Touch Systems, Inc., a technology-based mobile media solutions provider servicing advertisers, retailers and brands, announced it has acquired technology partner, DoubleVision Networks, a privately held mobile audience buying and targeting platform.
buyer: Single Touch Interactive, Inc. (OTCBB:SITO:$8.75)
Single Touch Systems, Inc. is a technology based mobile solutions provider serving businesses, advertisers and brands. Single Touch's multi-channel messaging gateway enables marketers to reach consumers on all types of connected devices. "
target: DoubleVision
Headquartered in New York, DoubleVision was founded in 2009 as an early mobile demand side platform with hyper-local location targeting abilities and continues to focus on developing the most robust mobile audience targeting platform.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2014 via BusinessWire

Shopzilla, acquired Connexity

synopsis: Shopzilla, Inc., a leading source for connecting buyers and sellers online, announced the acquisition of Connexity, a pioneer in the programmatic media buying and optimization space. The company is introducing advertisers and publishers to audience networking and cross-channel connectivity.
buyer parent: Symphony Technology Group
buyer: Shopzilla
Shopzilla Inc., a consumer lead generation platform focused in online retail, owns and operates a portfolio of leading online consumer shopping properties in comparison shopping, product discovery and social shopping/group sales. "
target: Connexity
Connexity is introducing advertisers and publishers to audience networking and cross-channel connectivity. Connexity applies social networking architecture, recommendation engine learning, and best-of-breed targeting & optimization technology to media representation and media buying.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2014 via BNC Analysis

Client Focused Media, Inc., will acquire BluHorn, LLC

synopsis: Client Focused Media has agreed to acquire BluHorn LLC, a media buying software firm that developed BluHorn Solutions, a web based media buying software designed to organize, schedule and report media buys. They're a small company with a big focus on great customer service, ease of use, honest license fees and respect for their customers.
buyer: Client Focused Media, Inc.
Client Focused Media is a full-service marketing, advertising and design agency. Their primary objective is to help their clients overcome key challenges within their companies while ultimately achieving their business goals. "
target: BluHorn, LLC
BluHorn LLC is a media buying software firm that developed BluHorn Solutions, a web based media buying software designed to organize, schedule and report media buys. They're a small company with a big focus on great customer service, ease of use, honest license fees and respect for their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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OpenDSP

Not Ordinary Media, LLC

Adelphic Mobile

Abakus

Accordant Media

StrikeAd

Avenlo Inc.

Five Delta

iSocket, Inc.

Shiny Ads, Inc.

DoubleVision

Connexity

BluHorn, LLC

Geography
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Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
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m-Wise, Inc.
m-Wise, Inc.
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dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
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Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
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FreakOut, inc
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EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
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Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
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Net Income ($mm)
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467
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Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
year
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$214.93
EBITDA ($mm)
$29.04
EBIT ($mm)
$14.12
Net Income ($mm)
Employees
1300
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Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
year
2009
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$47.79
EBITDA ($mm)
($2.43)
EBIT ($mm)
($8.03)
Net Income ($mm)
Employees
950
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Ticker: ENXTPA:ALWED
 
 
 
 
 
 
 
 
Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
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$8.31
EBITDA ($mm)
$0.60
EBIT ($mm)
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Employees
61
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FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
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EBITDA ($mm)
($3.48)
EBIT ($mm)
($3.55)
Net Income ($mm)
Employees
11
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Ticker: TSE:6185
 
 
 
 
 
 
 
 
So-net Media Networks Corp
So-net Media Networks Corp
Headquartered in Japan, So-net Media Networks uses cutting edge marketing technologies to deliver optimal information to the right people in the most suitable way. They offer various marketing solutions through their products which synergistically interact with each other, guaranteeing higher ROI.
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rev ($mm)
$97.32
EBITDA ($mm)
$10.60
EBIT ($mm)
$6.75
Net Income ($mm)
$5.54
Employees
174
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Ticker: ASX:TOM
 
 
 
 
 
 
 
 
Tomizone
Tomizone
Tomizone is the premier provider of connectivity, analytics and location based services, and software to enterprises, brands and public venues. Tomizone turns customers’ WiFi networks into a powerful connection with their consumers – a marketing opportunity that drives engagement and revenue.
year
2017
rev ($mm)
$2.05
EBITDA ($mm)
($0.30)
EBIT ($mm)
($0.33)
Net Income ($mm)
Employees
0
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Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
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rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2020
rev ($mm)
$217.99
EBITDA ($mm)
($3.04)
EBIT ($mm)
($8.24)
Net Income ($mm)
Employees
884
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
2013
rev ($mm)
$177.70
EBITDA ($mm)
($9.67)
EBIT ($mm)
($40.60)
Net Income ($mm)
Employees
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Ticker: AIM:GBG
 
 
 
 
 
 
 
 
GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
year
2018
rev ($mm)
$160.31
EBITDA ($mm)
$30.93
EBIT ($mm)
$18.39
Net Income ($mm)
$13.21
Employees
800
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Ticker: AIM:INTQ
 
 
 
 
 
 
 
 
InternetQ PLC
InternetQ PLC
InternetQ is one of the world's most successful Mobile, Social & APP-based service providers. Their disruptive mobile marketing, rich media and advertising platforms enable clients to profitably engage with the emerging social entertainment ecosystem.
year
2013
rev ($mm)
$151.44
EBITDA ($mm)
$14.25
EBIT ($mm)
$12.92
Net Income ($mm)
$11.84
Employees
155
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
2016
rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
  • drill down
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